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Artificial intelligence is already being used in chatbots where answers are provided to visitors according to the questions they ask, and the questions don’t have to match the exact string existing in the database. Some of the chat bots can even understand the context.
Google search already uses AI to know the intent of your search queries rather than simply focusing on words. As I wrote in my previous blog post on sentiment analysis and content writing, search engines already try to interpret what you really mean rather than the search terms that you are using, to give you the best possible answers to your queries.
If you have switched over to the new Gmail interface you must have noticed that when you open a message, there are options beneath it that allow you to send a quick reply based on the content of the email message. That’s context happening, powered by AI.
Artificial intelligence can even recognise what is present in an image, for example, if there is an image of a tiger hiding behind trees, artificial intelligence will tell you that there is a tiger hiding behind the trees in the photo. As you must already know, AI can recognise faces, as is the case with the tagging feature that Facebook has.
So, with all this intelligence, can AI also do the job of content writing? If AI can write novels and books, why not content?
Why would you be tempted to use an AI instead of a content writer?
Volume, coupled with quality, I would say.
A good thing about machines is that they never tire, and the performance is consistent.
What you want from a content writer? You want high quality content that can improve your conversion rate and your search engine rankings.
For conversion rate you need convincing content, conversational content, engaging content.
Can artificial intelligence achieve that?
Only when it thinks like humans.
We are not humans just because we are biologically alive and unlike animals, we are humans because we are more perceptive about our surroundings and we can think about thinking itself.
As René Descartes said, “I think, therefore I am.”
A human being, a human life, is a collection of memories, experiences and bits of knowledge gathered throughout a life period.
Hence, the way a person writes, comes from all those memories, experiences and bits of knowledge that he or she has gathered through her entire existence.
Artificial intelligence may have data but at least in the near future, it is not going to have memories and experiences.
So, how can artificial intelligence be used for content writing? Can it really replace content writers?
I think AI will be able to create a framework of ideas, but a life can only be injected in that framework of ideas by a human content writer.
When it comes to generating 500-1000 articles or blog posts per day then may be, yes, artificial intelligence will definitely replace content writers, if not in the near future, then maybe in the coming 5 or 10 years.
But when it comes to turning visitors into customers and clients by establishing emotional connections, AI won’t be able to replace content writers, because only humans are capable of making those emotional connections.
Artificial intelligence will be able to generate quantity. Quality will only come from content writers.
Around a year ago when I changed my targeting I became quite open to negotiating my rates with my new clients. I was too eager to take up new assignments because I was trying to get into an entirely new market.
Since then, two things have happened and now I’m negotiating with my clients less and less.
Lowering the rates more than I can comfortably offer reduces the quality of my work.
I have got enough work on the rates I need to deliver quality.
Why negotiations are harmful for quality content writing?
I’m not saying negotiations are always bad – every business, every company does them and besides, everybody is entitled to a good bargain.
In my case, I always offer the best rate I can offer. I always feel uncomfortable offering a higher rate assuming that the client will ask me to lower it and then I should say something like, “Okay, fine, I will do it at a discount for you.” Feels like cheating. Doesn’t sound dignified.
This is why, I charge just the right amount I think I should be making while delivering high-quality content writing.
The rates that I charge allow me to spend good time writing good content. If a charge less, then I have to make it up by focusing more on quantity and less on quality which is not good for my clients, and more importantly, not good for my own skill.
Yes, it puts off many clients, but then, there ARE clients who find my rates fine and eagerly pay me what I ask.
Long tail keywords is a slightly older concept in search engine optimization but it is often ignored.
Note: I’m just doing some SEO experiment so I will be repeatedly switching between long tail and longtail.
When I’m writing content for my clients, I naturally incorporate long tail keywords, sometimes, or rather, most of the times, these clients not even realizing it.
In fact, whenever they give me a list of shorter keywords like “mobile app development company” I encourage them to be more specific like “mobile app development company for retail business” or “native mobile app development company in Chicago”.
Many people think that users don’t use very long phrases, but they are mistaken. More so when an increasing number of people are using voice search and voice search can be quite conversational and hence, consisting of long tail keywords and search terms.
Effective content writing these days involves automatically incorporating longtail keywords into the text.
The concept of long tail keywords has been around for quite a long time but online marketers and SEO experts started paying more attention to it when Google unleashed Panda and Penguin updates.
For many years long tail keywords are being used during content writing not just to improve SEO, but also to improve user experience.
I believe when you target longtail keywords instead of short, precise keywords, you are helping your users to find just the right content they need instead of throwing vague pieces of content at them.
Here is the Wired editor talking about the importance of long tail keywords as back as in 2006.
Getting good search engine rankings before these updates was quite easy: create lots of content covering all possible keywords and keyword combinations in your niche, get lots of back links from other websites, and your search engine rankings would improve.
This resulted in lots of junk content coming up in Google search results.
When people begin to manipulate their way into anything, crap is bound to gather, and the same happened with Google search.
It’s a complete saga: many businesses were destroyed due to these unanticipated Google updates.
Long tail keywords reduce your dependence on high competition keywords and help you focus on the features and strengths of your business rather than random keywords.
The power of longtail keywords lies in their collective performance. Individually, your main keywords may bring you more traffic, but if you add up all the traffic being brought by your long tail keywords, you will be surprised to know that they are collectively performing much better than your main keywords.
Also, they are more targeted. Traffic coming from longtail keywords converts better than the traffic coming from your main keywords or primary keywords. This is because searches carried out using long tail keywords are very specific.
What are long tail keywords and what are the benefits of using them?
Marketers have this obsession for coming up with peculiar-sounding terms to impress people. Common phrases or full phrases, or even full sentences don’t sound as cool as “long tail keywords”.
But, it’s the concept, it is a visual representation of the data traffic that is generated, that gives such keywords such a name rather than simply being a cool phrase.
Right now, don’t worry about the extra information, figures and numbers present in the above image. Just focus on the “Long tail 70%” part.
It has been observed that 70% traffic from search engines comes from long tail keywords. Although, these figures may vary according to who is measuring the data, one thing is for sure: you can get more traffic by targeting longtail keywords instead of the main keywords.
Since traffic generated from longtail keywords appears like a long tail, hence, the name.
Ok, I still haven’t explained what these keywords are.
When you’re searching on the net, you don’t use very small search expressions. You try to be as specific as you can.
Take for example looking for a content writer for your business.
Although there may be a chance that you may search for “content writer”, most probably you will be looking for a “content writer for interior design website” if you want a content writer for your interior design website.
Similarly, you look for “experienced content writer for my dentist website” instead of simply “content writer” if you want a content writer for your dentist website.
If you want longform content for your website, you will look for “longform content writer”, or “content writer for longform content”, or any such variations. Or, “writer to write my leadership building e-book”.
While searching for a Samsung phone, you won’t simply search for “Samsung phone”.
If you’re looking for a phone with a good camera but you’re not sure of which model that would be, you will search for “Samsung mobile phone with best camera features”, or something like that.
These are long tail keywords.
There was a time when people simply focused on keywords containing one, two or maybe three words: very short phrases.
Obviously, there was high competition for them and since there was high competition for them, people resorted to all forms of spamming and other black hat tactics to improve your rankings.
Long tail keywords allow you to gain an edge over your competitors, especially when your competitors are simply creating noise instead of delivering value.
Another, and perhaps, one of the biggest benefits of targeting longtail keywords is that most of the users using voice search on mobile phones use longer phrases, very specific phrases.
They won’t say “running shoes needed”; they will say “where to buy light running shoes of size 9?”
Since a mobile phone can make out where the person is, according to his or her location, it will bring up the shops selling running shoes of size 9 and if you have optimized for your locality, your shop should show up at the top.
Are you using Google AdWords to promote your business? Primary keywords are very expensive to bid but longtail keywords are not.
How difficult or easy is it to write content around long tail keywords?
Difficulty and ease depend on – in terms of getting good search engine rankings for them – your competition. If there are many websites or blogs ranking well for your chosen longtail keywords, you may have to work harder and use more creativity.
If there isn’t much competition, you can easily rank well for your chosen search terms.
Why is it easy?
Because every business is unique one way or another.
If you are selling Kindle Reader cases that look like books, you would want to optimize your content for “Kindle Reader cases like books” instead of simply “Kindle Reader cases”.
If you are selling Kindle Reader cases made of leather, then write about leather Kindle Reader cases instead of simply Kindle Reader cases.
The more specific you get, the easier it becomes to optimize your content.
How to find the right long tail keywords for content writing?
Finding longtail keywords
The best way of finding long tail keywords for content writing is using logic.
You know your business best.
In case you don’t, talk to people who are constantly looking for your business.
What search terms do they use? How do they often find you?
As mentioned above, write for specific services and products and be as specific as possible.
You can aim for complete sentences.
For example, there is nothing wrong trying to optimize your web page for “I need plumbing services during non-working hours”.
Having said that, it is always advisable to use tools that give you a clear picture of exactly what search terms people are using and how much traffic these search terms are generating.
On-and-off I have been using LongtailPro. As the name suggests, this tool helps you find long tail keywords for your business.
I know, I have repeatedly mentioned this tool on my website, but compared to other tools, I really find it good.
The benefit of using LongtailPro is that it doesn’t just find you the right long tail keywords, it also tells you, according to your domain’s authority, whether it’s worth trying for particular keywords or not.
Suppose there is already too much competition for particular keywords.
Right now, no matter how hard you try, your rankings for those keywords are not going to improve.
It will be a waste of time.
It is better to go for the low hanging fruits.
LongtailPro tells you which the low hanging fruits are.
You first optimize your content for these keywords and when you have started generating traffic for these easier keywords, you can start focusing on the more difficult keywords.
If you do a search in Google, at the bottom it also shows you Searches related to <your search term>.
For example, when I search for “content writing services”, I see these suggestions:
Longtail keyword suggestions for content writing services
So, this is also a good way of finding related search terms which are much better compared to your primary keywords.
There are many other tools available, some are quite expensive.
For example, you can use BuzzSumo to find out what topics related to your search term people are writing on mostly.
It mostly uses social media activity to find which are the top keywords currently being used.
In fact, LongtailPro derives most of its data from the Google AdWords database.
I’m a little bit skeptical about the Google AdWords database because its primary purpose is to advise you as many keywords as possible simply because the more keywords you bid on, the more money Google makes.
I’m not saying that there is something wrong in Google trying to make money, but you don’t need to bid on every keyword listed in the suggestions.
The best approach is creating a list of long tail keywords manually, and then using a tool like LongtailPro to find out whether it is feasible to optimize on them or not.
Incorporating longtail keywords into your content writing
Incorporating longtail keywords into your content writing
Since the entire purpose of using longtail keywords is to use natural phrases used by your prospective customers and clients, you need to incorporate them into your content writing as naturally as possible.
Listed below are some ways you can use your longtail keywords within your content writing.
1. Use the long tail keyword in the title of your web page or blog post
There are two benefits of using your long tail keyword in your web page or blog post title:
When people see the exact phrase as hyperlink in the search results, they are more prone to clicking it and consequently, improving your click-through rate.
Search engine algorithms take the text within the title tag seriously when ranking your content. By including your longtail keyword in your title, you are telling Google that it’s an important thing to consider.
2. Use your search phrase within the first 100 words of your body text
This rule is not written in stone, but it may help you if the search engine crawlers can come across the main search phrase as early as possible.
Remember that the search engine crawlers don’t spend much time on your web page. They may leave without crawling the entire page. Hence, it is better to provide them as much useful information as possible – but make sure you don’t sound spammy.
3. Scatter your long tail keyword judicially throughout your content
Try to use various parts of your longtail keyword, contextually, at different places. You don’t always have to use the phrase in its entirety each time you use it.
For example, if I try to optimize my content writing for “content writer for web design business”, I may use the phrase in its entirety in the title or somewhere, maybe in the headlines, or a couple of times in one-two paragraphs, but other than that, I can also use the parts of the phrase: “content writer”, “writer”, “content”, “web design” and “business”, and so on.
4. Use LSI variations
Sometimes, even if you don’t mean to, you need to use your keyword repeatedly. Over optimization can be a big problem whether you’re using longtail keywords or primary keywords.
To avoid indulging in that, you can use LSI keywords.
Now, if you go by this article, it says that there is no use using LSI keywords because there is no evidence that they actually help your SEO.
Even if LSI keywords don’t directly help you improve your search engine rankings, I think it is better to use them than repeatedly using your longtail keyword and ending up sounding spammy.
If there is no good using LSI keywords, there isn’t even harm. In fact, as I have mentioned above, the benefit of inserting LSI variations is that you are not forced to repeatedly use your keywords even if you HAVE to.
5. Use your longtail keywords around your images
You can get lots of traffic through image searches.
Although regular advances are being made to enable software to identify individual objects contained within an image (a tiger sitting under the bush staring at a deer, for example), the technology still hasn’t reached where it can be used as an image search engine totally devoid of textual information.
This is why to enable people to find your images contextually, you need to surround your images with the right sort of text.
For example, if I want people to be able to find an image about content marketing on my website or my blog, I should first choose the most appropriate image representing the topic of “content marketing”, I should also surround the image with text that talks about content marketing.
This way, when Google indexes the link to this image, the algorithm will think that the image has got something to do with content marketing.
6. Use longtail search terms with hyperlinks to your other webpages and blog posts
Hyperlinks on your website are taken seriously by search engine ranking algorithms.
The text in the hyperlink tells the crawler what to expect on the web page or blog post being linked to. This is why, it is very important that you use the correct text in your hyperlink instead of simply saying “this link”.
7. Focus on a single long tail keyword when writing content
Vertically focused content is ranked better than something in which you try to cram up everything. This gives Google a clear idea of what your link represents. It also clearly tells prospective visitors what to expect when they click the link.
For example, when you come to this blog post, assuming that you find it on Google or Bing, you expect that I’m going to tell you how to use longtail keywords when you are writing content for your website or blog.
Although all sorts of related information may do you good, primarily you want to learn about this topic. If you want to learn about some associated topic, you may look for that topic on Google.
Having said that, there is a concept called topic clusters and pillar pages that involves creating highly-detailed blog posts and webpages covering every possible subtopics under the main topic.
Personally, whether I’m writing for my own blog or for my clients, I try to follow a gut feeling and flow with the topic. If I feel more needs to be written about a topic, I write more, if I feel enough has been written, I put a stop.
Concluding remarks
Search engine optimization these days is less about repeatedly using your keywords and more about publishing quality content that helps people and provides them useful information.
A sure shot way of improving your search engine rankings by generating lots of content around your primary and longtail keywords is by providing as much information about your business as possible, on your website or blog.
As explained in this nicely-written blog post, in the olden days ranking algorithms were all about keyword density and how well or badly you have incorporated your various keywords into your content.
Although, keywords still matter, what matters more is the intent of your prospective customer or client when he or she is looking for information.
What is the intention behind the search? Is the user simply looking for information or he or she wants to do business with you.
In my own example, I get three types of visitors on my website:
Those who are researching for their own blog posts and articles or trying to figure out how to write engaging content on their own, on their websites.
Those who are looking for content writing opportunities.
Those who are looking for a content writer or a content marketer to write content for their websites and blogs.
For my business, the third type is the most important.
The types 1 and 2 are also important because, type 1 also may hire my services someday, and type 2 may share my content on social media, link to my content and give me credit or simply help me promote my services.
But, if my content only serves to the user intent of type 1 and type 2 visitors, I will get very little business.
Alarmingly, there is a very thin line that divides all these types of user intent.
Are you writing content, but also content writer write content for your website or blog keeping user intent in mind?
How to find the right content writer for your content writing needs?
This blog post will explain to you how to find the right content writer or the right content writing service for your business.
Once you know what sort of content you want to publish on your website or blog, the greatest dilemma that your content marketing campaign faces is, how to find the right talent for your content writing needs.
Typically, your search for a professional content writer may begin with the following activities:
Search on Google
Go through freelance websites
Search online forums
Mention the need on your website if it is a high-traffic website
Mention on your social media profiles that you are looking for a content writer
Look within your own organization
Put up an advertisement in the classifieds section
Why is it extremely crucial to find the right content writer?
The content that you publish on your website or blog is going to stay there for a long time. Whether you get 10 visitors or 1000 visitors or even 1 million visitors, they are all going to consume the very same content that has been written by your content writer.
Hence, it is very important to choose or find the right content writer for your content writing needs.
Your content writer is going to help you
Improve your search engine rankings
Improve your conversion rate
Enhance your brand presence on the Internet
Write case studies
Write white papers
Prepare social media updates
Prepare email campaigns
Write blog posts and guest blog post
Write informative articles for your website
It is through your content writing that people will recognize you and form an opinion about your business and ultimately, decide to do business with you, or with someone else. The right content writer can provide you high quality content on an ongoing basis.
High quality content means more business
So, high-quality content – good business; low-quality content – less business or worse, no business.
Personally I feel any web content writer with decent skills should be able to help you improve your search engine rankings provided you target the right keywords and you are ready to spend enough amount of money and time into regularly publishing unique content on your website or blog.
The problem is not SEO, the problem is the conversion rate.
The problem is often not search engine rankings.
The problem is your conversion rate. And the right content writer understands this.
How many people actually do business with you after coming to your website?
Although there are many factors that affect your conversion rate, content writing, or the copy on your website, is one of the most important factors.
A content writing service like Credible Content can give you content that can improve your conversion rate.
Hence, even if your online content writer is not able to improve your search engine rankings, if he or she can improve your conversion rate, that’s what you need.
You can get targeted traffic to your website in multiple ways, but if the traffic does not convert, nothing matters.
I don’t mean to say you should settle for a website content writer who is unable to improve your search engine rankings. In fact, an experienced and capable content writer should be able to achieve both for you:
Improve your SEO
Improve your conversion rate
It’s all about finding the right talent. How do you do it?
Jot down the following to settle on the right talent for your content writing needs:
How are the communication skills of the website content writer you are evaluating?
Communication skills of your website content writer
Writing, after all, is all about communication. The ability to communicate the right message at the right time is more so important during online content writing.
Can your website writer communicate convincingly?
Of course, if you are not sure what exactly is communicative writing, it will be difficult for you to judge your writer, but go with your gut feeling.
How do his or her emails sound? Does he or she take care that there are no spelling and grammar mistakes in the emails he or she writes to you?
Does he or she articulate in clear sentences without unnecessarily using words?
Is he or she too pushy?
Does he or she seem to be agreeing to every possible condition just to get the job?
Is his or her writing style conversational?
Is there a consistency in the manner in which he or she has written his or her profile on the website and the way he or she writes emails to you?
Does he or she understand your business needs?
Does your content writer understand your business needs?
It may be important, or it may not be important whether a writer has some sort of expertise in your business field. Still, a professional, established content writing service can be invaluable to your business.
I get to write a lot on technology – web design, server management, programming protocols and Cloud technology.
So, you can say that I’m comfortable writing on technology-related topics and my clients don’t have to spend lots of time explaining the specifics to me. Even when I don’t understand certain concepts, I know how to look them up on Google and then write about them in my own language. You can say that if you want an experienced tech writer for your business, I’m the right content writer for you.
I’m the right content writer for you also because I have been writing content for websites since 2007 and in all these years I have written for different businesses, from fashion to real estate to cooking to advertising and marketing to healthcare business to network marketing to accounting to financial consulting to house maintenance, and more.
Nonetheless, recently a client approached me who needed some knowledge of finance for his content writer. Although I told him that I can easily write on financial matters, he was reluctant because he needed a writer who has been writing financial articles for a while. I forwarded his message to another writer.
As a professional content writer with lots of experience, I know when I am the right content writer for you or not. I’m not here to get your work by hook or by crook. If I feel I’m not the right match, I will either let you know that you should look for the right content writer for your business somewhere else, or I will try to find one for you among my own group of writers.
Go for someone who you think can deliver your content for your business need.
Can he or she write search engine friendly content?
SEO-friendly content writing
There are many ways you can do business on the web without minding much about Google and Bing, and in fact, I advise my clients not to put all their eggs in the search engine basket. But, a big source of targeted traffic to your website are going to be the search engines.
Your search engine rankings are based on the following:
The age of your domain.
The number of genuine incoming links to your website.
The quality and the authority-factor of the websites linking to you.
The quality of your content.
The formatting of your content.
The relevance of your content.
How easy it is to access your content.
The frequency with which you publish fresh content and update existing content.
The timeliness of your content.
The sort of buzz your content creates on social media platforms.
As you notice, after the first three factors, it is all about your content, and in fact, without your content, the search engines have nothing to rank.
Your content writer should be able to write search engine-friendly content.
Don’t confuse search engine-friendly content with stuffing keywords into your writing senselessly. This is counter-productive. More than doing good, keyword-stuffing can bring you irreparable harm. The search engines can ban you for life.
Think it this way: there is a reason Google is called “the search engine giant”.
The company uses innumerable brains to make sure that you cannot trick the search engine into ranking your content higher even if your content actually does not deserve to be ranked higher.
Once I read that at a particular time, 240 math PhDs are constantly tweaking the Google search algorithm so that only quality content comes up when people use the search engine.
Too many people spend lots of time and money on trying to “trick” Google.
Even if they spend half of that time and money on publishing high-quality content on their websites, they will get better results.
Anyway, find out if your website writer can write search engine-friendly content and your content writing service can improve your SEO.
What is search engine-friendly content?
Keywords must be strategically used in the title and the body.
Keywords must be a part of the overall content rather than being forced here and there just for the sake of using them.
Content must be authoritative: as much information should be packed as possible in a single link.
The content is formatted so that it is easier for the search engine crawlers to analyze the content: various parts of the content should be arranged under the appropriate headlines and with bulleted points to make it “scannable” and understandable.
Various sections of your website should be interlinked strategically. No need to repeat the same content again and again if it can simply be linked to (within your website).
The sentences must be very simple, straightforward and clearly-formed. A 6th standard student should be able to understand what has been written.
How active your content writer is on the Internet?
Is your content writer active on the Internet?
No, I don’t mean that you should check out whether your content writer regularly posts cute cat videos on Facebook or the pics of his or her breakfast on Instagram. You don’t want a content writer who whiles away his or her time like that.
What I mean is, is he or she actively contributing to his or her field through constantly publishing high quality blog posts, articles and social media updates?
This is not a necessity: maybe you have come across a content writer who is so busy that he or she only gets enough time to write for his or her clients and he or she never gets time to write otherwise. That’s fine. There are always exceptions.
My personal experience is, content writers who only want to write for their clients are generally not good content writers. Many writers who approach me for work are very stingy about publishing content to showcase their services. They just want paid assignments. This makes them desperate and this has a direct impact on their writing quality.
Again, this has been my personal experience because I am often working with other content writers too.
Content writers who don’t blog often, who don’t write articles and blog posts on different topics, even non-paying topics, aren’t very interesting writers. They are lazy writers. Even greedy. They won’t write a single extra paragraph just for the love of the craft.
The case scenario can be opposite too. Is your writer so busy working on his or her own stuff that he doesn’t turn in your assignments on time?
There must be some balance. When you search for your writer on Google, you should be able to find lots of blog posts, articles and social media updates from the writer telling you that he or she actively participates in discussions relevant to his or her field. This shows that he or she proactively tries to grow his or her skill and he or she is also communicative and interactive.
How are his or her writing skills?
How are the writing skills of your content writer?
The most important quality to have for a writer or a content writer – writing skill.
Although there might be different styles of writing and different writers follow different writing guidelines, there is wrong writing and there is right writing, and your writer must be able to distinguish.
The following must be impeccable:
Sentence formation
Spelling
Grammar
Flow
Vocabulary
If the language in which you want the content writer to write is not a strong point for you, initially you will need to get the writing reviewed by someone you can trust (someone who knows the language well).
When looking for the right service provider for your business, keep in mind that good writing abilities are very essential to being a good content writer.
When the writing is well, proficient and error-free, you seem professional and you show respect for your visitors. It matters what image they form of you and hence, it shows that you pay attention to every word that you publish on your website or blog.
Is your content writer going to stick around for your ongoing content writing needs?
Is your content writer going to stick around?
The more your content writer writes for you, the better he or she gets. This has been my personal experience.
Organizations and individuals don’t want to let go of me once I have been writing content for them for a few months (provided they need quality content on an ongoing basis).
Comfort level develops.
Your writer knows more about your business after a while. You also begin to trust him or her. Your website or blog begins to adopt his or her writing style.
Although one of the biggest benefits of outsourcing your content writing needs to a content writer or a content writing agency is that it is very easy to change your content writer, make sure that you settle with a writer who is going to stick with you for a long time.
How do you know that your content writer is going to stick around?
Frankly, there are no guarantees in life. But there are some signs that you can pick to make sure that the content writer you are hiring is going to write for you for a long time. Some of them are:
If you contact your content writer from a freelancing website go through his or her profile and see for how long he or she has been writing content.
If you are contracting a content writing agency like Credible Content, just check for how long the person or the group of people have been providing content writing and content marketing services.
As mentioned above, check if your content writer is serious about his or her profession and if he or she continuously writes articles, blog posts and social media updates about his or her profession (that is, content writing).
Again, there is no guarantee. A company can go down no matter how impressive its website is, and a lone freelancer providing his or her content writing services from a freelance website may go on providing content writing services for years.
Conclusion
Whether right now you believe it or not, quality content is as important for your website as the web design itself.
Most of the entrepreneurs don’t realize that due to lack of quality content their websites don’t convert well and after a few months or after a couple of years, they have to wrap up their businesses. They think their idea was not good or people didn’t understand what they were trying to deliver.
The problem, more than 99% of the cases, is with content. They either underestimate the value of a good content writer or they don’t even realize that they need high quality content for their websites.
