Writing a goal-oriented vision statement
Every corporate website has a vision statement. I encourage even smaller businesses to have a vision statement because it gives an idea to prospective customers and clients what the business…
Written content: 5 reasons why your website needs it
You might think that since I’m a content writer I advocate the benefits of written content rather than various other formats of content that you find on the Internet, and…
How storytelling helps you sell more, scientifically
If you keep track of the various videos going viral on social networking websites like Facebook you must have come across this heart-warming video of a small puppy becoming friends…
When everybody is a content publisher, how do you stand out?
This is one of the biggest challenges for people looking at content as their main marketing tool. Content is everywhere. While the traditional newspapers and magazines are disappearing left right…
What’s all this fuss about telling stories in content marketing?
Everybody loves a good story, but what does storytelling have to do with content marketing? Stories have been told since time immemorial. Even cave dwellers who hadn’t yet learned to…