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10 advantages of hiring a professional content writer for your business

What are the benefits of hiring a professional content writer?

You may also like to read: 20 benefits of hiring professional content writing services

There’s no doubt that content is one of the most important elements of a website or blog.

And if you want to take your business to the next level, hiring a professional content writer is the way to go.

Not only do they have skills in writing, design, and SEO, but they also understand how to craft content that is both compelling and engaging.

This is essential for driving leads through your funnel, generating better traffic volumes, and increasing your site’s visibility on the internet.

10 advantages of hiring a professional content writer

Hiring a content writer for your business can be a great investment.

Not only are they skilled at writing, editing and formatting writing for web use, but they’re also experienced in SEO copywriting and social media marketing.

This means that your business will look more authoritative and trustworthy, with well-written, on-brand content that drives traffic.

Additionally, you can rest assured that the content writing process will be handled by a professional, freeing up your time to focus on other aspects of your business.

1. You get quality content to publish on regular basis

Content writing is an important part of any website’s marketing strategy.

By publishing quality content on a regular basis, you can attract more visitors and build trust with your target audience.

You can be assured that the writer will take care in ensuring all information is accurate and up-to-date.

This way, you won’t have to waste time correcting mistakes or dealing with outdated information that isn’t relevant to your business anymore.

Furthermore, the content will be high quality as it has been written by a professional who understands what businesses want and need.

There are no deadlines – the writer takes his time to produce high-quality articles that will help promote your website effectively.

2. You engage your visitors on an ongoing basis

Adding professional content writing to your marketing mix can be tremendously beneficial for your business.

Not only will you save time and resources, but the quality of content produced by a skilled writer is reliably high-quality and engaging.

This means that visitors are kept engaged on an ongoing basis, providing them with valuable information while also making you look good in the eyes of your target audience.

Aside from writing great content, writers also have years of experience working with businesses across all industries – this makes them well-equipped to cater to your specific needs perfectly.

3. Your search engine rankings improve

Having great content is essential for SEO – it helps your website rank higher in search engine results pages.

This, in turn, leads to more visibility for your business and increased traffic.

In fact, good quality content can even improve the ranking of competing websites that have similar topics or keywords as yours.

Moreover, if you’re looking to attract new customers or increase loyalty among current ones, creating engaging and informative pieces of writing is a great way to go.

Not only will this help boost brand awareness but also result in happier consumers who are more likely to return frequently than those who aren’t satisfied with their experience.

4. Your social media engagement increases

As social media becomes more and more saturated, it’s vital for businesses to make use of professional content writers.

Not only can they inject life into your posts, but also help you stay ahead of the competition.

They can write on a range of topics that is relevant to your brand and audience.

Additionally, content writers are skilled in using different platforms (email marketing, social media, etc.) effectively to reach out to potential customers.

What’s more?

Content writing professionals know how to create engaging copy that will keep people coming back for more – no matter what their interests may be!

5. You enjoy greater accountability

As an editor, it is important that you enjoy great accountability and freedom to produce quality content.

With a professional content writer, all you need is a good idea for a post and he or she will take care of the rest.

This way, you make sure that every post reflects your brand image accurately and is updated regularly so that readers never lose interest.

6. You save money and time

There are many benefits to hiring a professional content writer.

Not only will they produce quality and high-volume content, but you won’t have to worry about any mistakes in the writing process.

In addition, their skills with grammar and spelling ensure that your message is delivered accurately and effectively.

You can save time by delegating this task to a Content Writer – instead of having to write everything yourself.

This saves you time and money.

With so much else going on in your business, it’s important not to spend too much time on things that can be handled more efficiently by someone else.

This way you can put your focus into other aspects of running your company which will see bigger dividends down the road

7. You don’t have to worry about new content ideas

You don’t have to worry about coming up with new content ideas – a professional content writer will take care of that for you.

They are experienced and know how to write engaging and informative content that can help your business grow.

In addition, they understand the importance of SEO so your content is found by the right people at the right time – increasing its chances of success.

8. You can easily scale your content writing requirements

Content writing can be a daunting task for any business, but it doesn’t have to be.

Professional content writing services can take care of all the necessary requirements for you – from creating engaging and informative content to ensuring that it is well-optimized for search engines.

This can be achieved through strategic scaling.

You can scale your content writing requirement on need basis.

You will soon see positive results as your website starts getting more traffic and conversions due to great looking and well-written content.

9. You can establish your thought leadership

Content is one of the most important elements of any online presence, and a professional writer can help you achieve this goal.

They are experts in the field, have years of experience writing content that engages readers, and are familiar with various marketing channels.

By hiring a content writer, you can focus on other areas of your business while they take care of producing quality copy that speaks to your target audience.

This will result in better visibility for your brand and increased traffic to your website or blog

10. You enjoy higher conversion rate

If you want to enjoy a higher conversion rate, it’s important to have good content that is well-branded and positioned correctly.

You can do this by improving customer retention and satisfaction rates with quality content, as well as increasing traffic and leads through effective marketing efforts.

By writing your own high-quality content, you can save time and money while still providing excellent quality for your readers!

Conclusion

Hiring a professional content writer is an important step for any business.

Not only does this person have experience writing content for businesses of all sizes, but they also possess the skills and knowledge to produce high-quality content that meets your specific needs.

In addition to these main benefits, here are more reasons why you should hire a professional content writer for your business: –

Increased website traffic
Improved brand awareness
Increased search engine rankings
Increased social media followers
Increased conversion rates
Improved customer retention rates
Increased brand loyalty

How to find the right content writer for your content writing needs

Why is it extremely crucial to find the right content writer?

The content that you publish on your website or blog is going to stay there for a long time. Whether you get 10 visitors or 1000 visitors or even 1 million visitors, they are all going to consume the very same content that has been written by your content writer.

Hence, it is very important to choose or find the right content writer for your content writing needs.

Your content writer is going to help you

Improve your search engine rankings
Improve your conversion rate
Enhance your brand presence on the Internet
Write case studies
Write white papers
Prepare social media updates
Prepare email campaigns
Write blog posts and guest blog post
Write informative articles for your website

It is through your content writing that people will recognize you and form an opinion about your business and ultimately, decide to do business with you, or with someone else. The right content writer can provide you high quality content on an ongoing basis.

High quality content means more business

So, high-quality content – good business; low-quality content – less business or worse, no business.

Personally I feel any web content writer with decent skills should be able to help you improve your search engine rankings provided you target the right keywords and you are ready to spend enough amount of money and time into regularly publishing unique content on your website or blog.

The problem is not SEO, the problem is the conversion rate.

The problem is often not search engine rankings.

The problem is your conversion rate. And the right content writer understands this.

How many people actually do business with you after coming to your website?

Although there are many factors that affect your conversion rate, content writing, or the copy on your website, is one of the most important factors.

A content writing service like Credible Content can give you content that can improve your conversion rate.

Hence, even if your online content writer is not able to improve your search engine rankings, if he or she can improve your conversion rate, that’s what you need.

You can get targeted traffic to your website in multiple ways, but if the traffic does not convert, nothing matters.

I don’t mean to say you should settle for a website content writer who is unable to improve your search engine rankings. In fact, an experienced and capable content writer should be able to achieve both for you:

Improve your SEO
Improve your conversion rate

It’s all about finding the right talent. How do you do it?

Jot down the following to settle on the right talent for your content writing needs:

How are the communication skills of the website content writer you are evaluating?

Communication skills of your content writer

Communication skills of your website content writer

Writing, after all, is all about communication. The ability to communicate the right message at the right time is more so important during online content writing.

Can your website writer communicate convincingly?

Of course, if you are not sure what exactly is communicative writing, it will be difficult for you to judge your writer, but go with your gut feeling.

How do his or her emails sound? Does he or she take care that there are no spelling and grammar mistakes in the emails he or she writes to you?

Does he or she articulate in clear sentences without unnecessarily using words?

Is he or she too pushy?

Does he or she seem to be agreeing to every possible condition just to get the job?

Is his or her writing style conversational?

Is there a consistency in the manner in which he or she has written his or her profile on the website and the way he or she writes emails to you?

Does he or she understand your business needs?

Does your content writer understand your business needs?

It may be important, or it may not be important whether a writer has some sort of expertise in your business field. Still, a professional, established content writing service can be invaluable to your business.

I get to write a lot on technology – web design, server management, programming protocols and Cloud technology.

So, you can say that I’m comfortable writing on technology-related topics and my clients don’t have to spend lots of time explaining the specifics to me. Even when I don’t understand certain concepts, I know how to look them up on Google and then write about them in my own language. You can say that if you want an experienced tech writer for your business, I’m the right content writer for you.

I’m the right content writer for you also because I have been writing content for websites since 2007 and in all these years I have written for different businesses, from fashion to real estate to cooking to advertising and marketing to healthcare business to network marketing to accounting to financial consulting to house maintenance, and more.

Nonetheless, recently a client approached me who needed some knowledge of finance for his content writer. Although I told him that I can easily write on financial matters, he was reluctant because he needed a writer who has been writing financial articles for a while. I forwarded his message to another writer.

As a professional content writer with lots of experience, I know when I am the right content writer for you or not. I’m not here to get your work by hook or by crook. If I feel I’m not the right match, I will either let you know that you should look for the right content writer for your business somewhere else, or I will try to find one for you among my own group of writers.

Go for someone who you think can deliver your content for your business need.

Can he or she write search engine friendly content?

SEO-friendly content writing

There are many ways you can do business on the web without minding much about Google and Bing, and in fact, I advise my clients not to put all their eggs in the search engine basket. But, a big source of targeted traffic to your website are going to be the search engines.

Your search engine rankings are based on the following:

The age of your domain.
The number of genuine incoming links to your website.
The quality and the authority-factor of the websites linking to you.
The quality of your content.
The formatting of your content.
The relevance of your content.
How easy it is to access your content.
The frequency with which you publish fresh content and update existing content.
The timeliness of your content.
The sort of buzz your content creates on social media platforms.

As you notice, after the first three factors, it is all about your content, and in fact, without your content, the search engines have nothing to rank.

Your content writer should be able to write search engine-friendly content.

Don’t confuse search engine-friendly content with stuffing keywords into your writing senselessly. This is counter-productive. More than doing good, keyword-stuffing can bring you irreparable harm. The search engines can ban you for life.

Think it this way: there is a reason Google is called “the search engine giant”.

The company uses innumerable brains to make sure that you cannot trick the search engine into ranking your content higher even if your content actually does not deserve to be ranked higher.

Once I read that at a particular time, 240 math PhDs are constantly tweaking the Google search algorithm so that only quality content comes up when people use the search engine.

Too many people spend lots of time and money on trying to “trick” Google.

Even if they spend half of that time and money on publishing high-quality content on their websites, they will get better results.

Anyway, find out if your website writer can write search engine-friendly content and your content writing service can improve your SEO.

What is search engine-friendly content?

Keywords must be strategically used in the title and the body.
Keywords must be a part of the overall content rather than being forced here and there just for the sake of using them.
Content must be authoritative: as much information should be packed as possible in a single link.
The content is formatted so that it is easier for the search engine crawlers to analyze the content: various parts of the content should be arranged under the appropriate headlines and with bulleted points to make it “scannable” and understandable.
Various sections of your website should be interlinked strategically. No need to repeat the same content again and again if it can simply be linked to (within your website).
The sentences must be very simple, straightforward and clearly-formed. A 6th standard student should be able to understand what has been written.

How active your content writer is on the Internet?

Is your content writer active on the Internet?

No, I don’t mean that you should check out whether your content writer regularly posts cute cat videos on Facebook or the pics of his or her breakfast on Instagram. You don’t want a content writer who whiles away his or her time like that.

What I mean is, is he or she actively contributing to his or her field through constantly publishing high quality blog posts, articles and social media updates?

This is not a necessity: maybe you have come across a content writer who is so busy that he or she only gets enough time to write for his or her clients and he or she never gets time to write otherwise. That’s fine. There are always exceptions.

My personal experience is, content writers who only want to write for their clients are generally not good content writers. Many writers who approach me for work are very stingy about publishing content to showcase their services. They just want paid assignments. This makes them desperate and this has a direct impact on their writing quality.

Again, this has been my personal experience because I am often working with other content writers too.

Content writers who don’t blog often, who don’t write articles and blog posts on different topics, even non-paying topics, aren’t very interesting writers. They are lazy writers. Even greedy. They won’t write a single extra paragraph just for the love of the craft.

The case scenario can be opposite too. Is your writer so busy working on his or her own stuff that he doesn’t turn in your assignments on time?

There must be some balance. When you search for your writer on Google, you should be able to find lots of blog posts, articles and social media updates from the writer telling you that he or she actively participates in discussions relevant to his or her field. This shows that he or she proactively tries to grow his or her skill and he or she is also communicative and interactive.

How are his or her writing skills?

How are the writing skills of your content writer?

The most important quality to have for a writer or a content writer – writing skill.

Although there might be different styles of writing and different writers follow different writing guidelines, there is wrong writing and there is right writing, and your writer must be able to distinguish.

The following must be impeccable:

Sentence formation
Spelling
Grammar
Flow
Vocabulary

If the language in which you want the content writer to write is not a strong point for you, initially you will need to get the writing reviewed by someone you can trust (someone who knows the language well).

When looking for the right service provider for your business, keep in mind that good writing abilities are very essential to being a good content writer.

When the writing is well, proficient and error-free, you seem professional and you show respect for your visitors. It matters what image they form of you and hence, it shows that you pay attention to every word that you publish on your website or blog.

Is your content writer going to stick around for your ongoing content writing needs?

Is your content writer going to stick around?

The more your content writer writes for you, the better he or she gets. This has been my personal experience.

Organizations and individuals don’t want to let go of me once I have been writing content for them for a few months (provided they need quality content on an ongoing basis).

Comfort level develops.

Your writer knows more about your business after a while. You also begin to trust him or her. Your website or blog begins to adopt his or her writing style.

Although one of the biggest benefits of outsourcing your content writing needs to a content writer or a content writing agency is that it is very easy to change your content writer, make sure that you settle with a writer who is going to stick with you for a long time.

How do you know that your content writer is going to stick around?

Frankly, there are no guarantees in life. But there are some signs that you can pick to make sure that the content writer you are hiring is going to write for you for a long time. Some of them are:

If you contact your content writer from a freelancing website go through his or her profile and see for how long he or she has been writing content.
If you are contracting a content writing agency like Credible Content, just check for how long the person or the group of people have been providing content writing and content marketing services.
As mentioned above, check if your content writer is serious about his or her profession and if he or she continuously writes articles, blog posts and social media updates about his or her profession (that is, content writing).

Again, there is no guarantee. A company can go down no matter how impressive its website is, and a lone freelancer providing his or her content writing services from a freelance website may go on providing content writing services for years.

Conclusion

Whether right now you believe it or not, quality content is as important for your website as the web design itself.

Most of the entrepreneurs don’t realize that due to lack of quality content their websites don’t convert well and after a few months or after a couple of years, they have to wrap up their businesses. They think their idea was not good or people didn’t understand what they were trying to deliver.

The problem, more than 99% of the cases, is with content. They either underestimate the value of a good content writer or they don’t even realize that they need high quality content for their websites.

Note: Most of the images above are from https://unsplash.com

How to hire the best content writer for your startup

Why hiring a capable content writer takes a backseat especially in the case of startups?

I’m not saying this is the case with most of the startups. There are many startups that take their content seriously because they know that without communicating to their core audience they cannot hope to achieve anything, but most entrepreneurs are too obsessed with their own notion of what people want. What people want might be totally different from what you think they want so no matter how revolutionary your product is, you need to understand what people are looking for, and then offer your product or service accordingly.

Resources are scarce in the beginning. Funding is hard to come and most of the people involved with the startup are spending money out of their own pockets, so they need to be really careful about where they spend that money. Unfortunately, whereas people are ready to spend money on software, website, office space, blog setup and conventional advertising, somehow when it comes to content they think it is merely text and anybody who knows how to write sentences can create content. The effect of a lousy website and buggy software is immediate but not that of content. This is why hiring an experienced and knowledgeable content writer takes a backseat.

Why it pays to have a content writer in your startup team from the beginning?

Every startup needs an involved audience. People among this audience are going to be your pioneers – the first time users, or what they call, the early adopters. These early adopters need to feel passionate about what you are building. Before you can offer your product or service you need to build a platform from where you can broadcast your vital branding messages on an ongoing basis.

Suppose you are building an app that is totally going to change the way people use their browsers. Now, making people use another app or a software tool is always a difficult task because people are so used to using what they are already using. Why would people want to change the way they use their browsers? Even if they’re missing something or they’re not aware of the fact that they’re missing something, and even if they are aware, maybe they don’t want to accept. Whatever is the reason, it is always difficult to make people do things or see them your way. This is where your content writer helps you.

Your content writer is going to become one of your first evangelists who will passionately write about the value you aim to provide to your prospective customers and clients once you have launched your product or service. He or she will make your target audience aware of exactly what you are trying to achieve for the people. This will be achieved through:

Blogging
Highly focused ebooks
Interactive and engaging content on social networking websites
Email marketing campaigns
Publishing blogs and articles on other, high traffic websites and blogs
Case studies and white papers

All these publishing campaigns will not be effective if they are initiated just when a startup is going to launch a product or service. Your content writer requires at least 6 months of constant content generation, publishing and content marketing before you launch your product or service.

How to hire the best content writer for your startup

Here are a few pointers you should keep in mind while looking out for a content writer for your startup:

He or she is as passionate about your branch of technology as you are (even if he or she isn’t aware of exactly what you’re trying to achieve at that particular time)
He or she knows how to communicate compellingly and convincingly
He or she can give you a long-term commitment because often it takes some time to incubate the project and then launch
He or she is totally comfortable with the language used by your target audience
He or she totally understands the way people communicate on the Internet and the way they respond to the various content formats
He or she understands how critical content is for your startup
He or she is comfortable writing for different mediums such as blogs, social networking websites, email marketing campaigns and ebooks
He or she has a solid presence on the web including social networking profiles, a business website and a blog (if you don’t intend to hire the content writer on full-time basis)