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Everything you need to know about writing

What are the key elements of creating high-quality and engaging content?

June 20, 2023
By Amrit Hallan
Copywriting and Content Writing Tips

High-quality and engaging content is crucial for success. It captivates audiences, builds trust, and establishes expertise. It drives traffic, enhances brand reputation, and boosts conversions. In a competitive digital landscape, it’s the key to attracting, retaining, and satisfying users.

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How does Google define “Helpful Content”?

August 25, 2022
By Amrit Hallan
Content Writing

You may define “Helpful Content” in your own way, but Google has its own definition and it ranks your content according to what it interprets as helpful content.

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What stops your content from improving your search engine rankings?

August 10, 2022
By Amrit Hallan
Content Strategy

Are you worried that your content is not helping you improve your search engine rankings? What is missing in your SEO content writing effort? I explain a few things.

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Importance of E-A-T for writing SEO content

June 18, 2022
By Amrit Hallan
Content Writing

E-A-T stands for expertise, authoritativeness, and trustworthiness – the fundamental attributes that your content must have to improve SEO. I explain how.

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SEO content writing: Should you write content for robots or humans?

June 15, 2022
By Amrit Hallan
Content Writing

Both important: writing content for robots as well as writing for humans, if you want to strategically improve your organic search engine rankings. Strike a balance.

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