The biggest quality of digital marketing is precision, and precision can be attained by having the right numbers with you.
I have received this nice infographic from Serpwatch.io that explains 7 trends in the form of statistics that you must follow in order to carry out successful digital marketing. Since the infographic is very long, instead of publishing the entire file here, I’m just using the top portion and you can click the image to go to the actual infographic:
7 trends for implementing a successful digital marketing campaign
As a content writer who is often hired for quality content to improve SEO, I find the first portion of the infographic interesting. It says
- Google is responsible for 94% of total organic traffic
- 75% people never scroll past the first page of search engine results
- 80% people ignore paid search results (shows how important organic search engine rankings are) You may read Organic search engine optimization with content writing
- 57% B2B marketers state that improving the keyword rankings generates more leads compared to other marketing efforts
- Leads from search engines have 14.6% conversion rate
- 50% of search queries are 4 keywords or longer – How to incorporate longtail keywords into content writing
- 70% of the clicks are taken by the top 5 search results – it makes a big difference if you can improve your search engine rankings
- The first page on Google on an average has 1890 words – the importance of longform content
- Websites get 300% more traffic from search engines compared to social media websites
Do check out the original infographic.