Content writing services for fintech companies

Are you looking for a fintech copywriter?

Do you need a fintech content writer who can help you improve your search engine visibility as well as user engagement rate?

I can provide for your fintech company:

• Content writing and copywriting for your website.
• Blog writing services.
• Copywriting for email marketing campaigns.
• Writing for case studies.
• Copywriting for landing pages.

The benefits that I deliver to your fintech company include

• High-quality, convincing content for your visitors.
• Better search engine rankings.
• Flawless and expert writing.
• Authority building.
• Improved search engine rankings for relevant search terms.
• Consistent quality content publishing.
• Better conversion rate for your landing pages and email campaigns.

The term “Fintech” is a combination of “financial” and “technology”.

Fintech companies use technology – mix of software and hardware – to provide financial services that are more efficient, faster, and easier.

The fintech industry provides different financial services such as banking, loan processing, payment processing, and everything in between.

Of course, you already know that and as a professional copywriter and content writer, I don’t need to explain to you what a fintech does.

But if you have been able to find my web page on Google for the following terms:

• Content writer for fintech companies
• Copywriter for fintech companies
• Fintech content writer
• Fintech copywriter
• Content writing services for fintech companies
• Copywriting services for fintech companies

Then I guess this page has served its purpose.

In the past three years I have provided my content writing services to at least five fintech companies.

As a content writer, I am increasingly gaining experience writing for different aspects of fintech companies.

As a copywriter I have been able to improve conversion rate for fintech companies both on their websites as well as through their email marketing campaigns.

For the past six months I have been providing blogging content to a fintech company that provides loan for the down payment of a house or an apartment.

They want to improve their search engine rankings through SEO content writing.

They have their own SEO research team.

The representative of the fintech company sends me a list of topics every week (5-6 topics with main keywords) and I write SEO content based on them.

A few months ago, I worked for another fintech company that deals in real estate – they enable multiple individuals to invest in a single property and then share the profits when the property prices rise.

As a content writer, how can I help your fintech company elevate its message?

Most of the fintech companies are new to the game.

Even when traditional, bigger organizations enter the realm of fintech, they need to compete with many new entrants.

This is the beauty of the Internet – it democratises attention, and attention is an important currency on the Internet.

The entire fintech business happens either through your website or mobile phone interface.

UX content writing and copywriting are a different field in themselves, but for the past few years, I have been mostly focusing on content writing and copywriting for websites.

When a person comes to your website, unlike your conventional office, there is nobody to talk to your prospect.

The entire communication takes place through your written content.

Therefore, your written content is vital to your success.

It must inform.

It must educate.

It must engage.

Once people come to your financial technology website, they must linger and absorb your information.

If the content writing on your website is not compelling, even if they need your service, they may not stick, and they may go to another fintech website.

Remember that fintech is a new industry.

People are still wary of using financial services from websites and mobile phones.

Although digital payments have caught on big time in major countries, a big chunk of the population is still reluctant to use them.

As an experienced fintech content writer & copywriter, I understand how important it is to consider the objections and apprehensions carried by your prospective customers.

Building trust is at the heart of your entire content marketing strategy.

A big challenge for financial technology companies is that they deal with money.

People may be using your services to pay their bills, school fees, insurance premiums, grocery shopping, and other expenses.

With my writing, I can help you build trust.

I also understand the importance of writing in the language of your prospective customers.

They may not be familiar with terms and jargon used in your fintech industry.

You first need to understand what language (words and expressions) they use when they talk about financial technology companies and the services such companies provide.

Then you need to write content using that language.

There must be no ambiguity.

There must be no scope for confusion.

You must allay all the doubts.

I can achieve that through my content writing & copywriting services for fintech companies.

I will

• Write about the issues addressing all possible pain points.
• Understand the doubts and problems faced by your customers and then provide answers to those doubts and problems.
• Help you publish trustworthy and transparent content that will make it easier for your customers to trust you.
• Write content that is professional, aesthetically pleasing, but at the same time, understandable to your core fintech audience.

Boost Your Fintech Website with a Professional Copywriter: Benefits of Copywriting for Fintech Companies

Copywriting plays a crucial role in effectively communicating your brand’s message and capturing the attention of your target audience.

When it comes to fintech companies, the need for compelling, persuasive, and accurate copy becomes even more essential. Below I explore the top 10 benefits of working with a copywriter for your fintech website, highlighting how my expertise can elevate your online presence and drive success.

1. Tailored Messaging for Your Fintech Niche:

A skilled copywriter for fintech understands the unique characteristics and complexities of the industry.

They can craft tailored messages that resonate with your specific target audience, conveying your value proposition clearly and effectively.

2. Expertise in Financial Terminology:

Fintech companies often deal with intricate financial concepts, products, and services.

A professional copywriter with expertise in the financial domain can translate complex jargon into simple, engaging language, ensuring that your content is easily understood by both industry experts and laypersons.

3. Building Trust and Credibility:

In the fintech industry, establishing trust and credibility is paramount.

A copywriter skilled in crafting persuasive copy can help convey your brand’s expertise, reliability, and commitment to security, fostering trust among your website visitors and potential clients.

4. Optimized Content for SEO:

Copywriting for fintech involves more than just creating engaging content.

It also requires incorporating search engine optimization (SEO) techniques to improve your website’s visibility in search engine results.

A copywriter experienced in SEO can optimize your website’s content, including relevant keywords and meta tags, to drive organic traffic and increase your online presence.

5. Enhanced User Experience:

An effective copywriter for fintech understands the importance of user experience (UX) and can create content that guides visitors through your website seamlessly.

By providing clear and concise information, organizing content strategically, and using persuasive call-to-action statements, a skilled copywriter can enhance user engagement and encourage conversions.

6. Consistent Brand Voice:

Maintaining a consistent brand voice across all communication channels is crucial for fintech companies. A professional copywriter can capture your brand’s unique personality, tone, and values, ensuring that your messaging remains cohesive and resonates with your target audience.

7. Compelling Product Descriptions:

When promoting fintech products or services, it’s essential to highlight their features, benefits, and value proposition clearly.

A copywriter experienced in writing persuasive product descriptions can effectively showcase the advantages of your offerings, driving interest and boosting conversion rates.

8. Effective Lead Generation:

A copywriter specialized in fintech understands the importance of lead generation and can create compelling landing pages, lead magnets, and email campaigns to capture and nurture leads.

Their persuasive copywriting techniques can increase lead conversion rates, helping your business grow and thrive.

9. Adherence to Regulatory Requirements:

The fintech industry is subject to various regulations and compliance standards. A professional copywriter with knowledge of these requirements can ensure that your website’s content complies with legal and regulatory guidelines, mitigating potential risks and maintaining your company’s reputation.

10. Time and Cost Efficiency:

Collaborating with a copywriter for your fintech website allows you to focus on your core business activities while leaving the content creation in the hands of a skilled professional.

This not only saves you time but also ensures that the copy is well-crafted, impactful, and aligned with your business goals, ultimately leading to cost efficiency in the long run.

In the competitive landscape of fintech, working with a copywriter can give your website a significant advantage. From tailored messaging and optimized SEO content to building trust and generating leads, the benefits of professional copywriting for fintech

Things I will take care of when writing content for your fintech company

Write human-first content through engaging copywriting

Most content writers get carried away – especially when they are writing for search engine optimization – with the so-called “SEO tactics”.

Google, in its recent “helpful content” algorithm update guidelines has specifically mentioned that websites that solely create content for better search engine rankings will be penalised.

Your content first must be written for your human visitors.

SEO must be automatic and nonintrusive.

When you write content targeting search queries, when you use the language used by your target audience, when you deliver value, you automatically optimize your content.

I will completely understand your audience and then write content as per their needs.

Use reader friendly language

Both extremes can be counterintuitive – keeping the language so simple that your customers don’t respect you, and making it so complicated that they are not able to understand your messages.

I’m not averse to using jargon.

Sometimes industry-specific terms need to be used.

But, when you use them, you also explain them so that your content is easily understood both by people who are familiar with jargon and those who are not familiar.

Write in active voice and other things

People on the Internet prefer to read small sentences.

More than 63% people may be accessing your fintech website content from their mobile devices.

It is difficult to read long, convoluted sentences on mobile phones.

Your language must be professional, yet simple and easy to read.

I use lots of “you” and “I/we” – that is, I mostly write in the first person.

I use active voice – “we do” instead of “it is done by us”.

I will use lots of action statements putting your target customers at the center.

I will explain intricate concepts in an easy language.

Looking for an experienced content writer or a copywriter for your fintech website?

Why am I interchangeably using content writer for fintech companies and copywriter for fintech companies?

People use both the terms.

In countries like India, people search for content writers but in USA and other European countries, people search for copywriters.

Professionally, there is a difference between a content writer and copywriter.

A content writer writes to inform and educate.

For example, if I write for your fintech company, I will be writing blog posts and articles as a content writer.

A copywriter writes for marketing and sales.

If I write for your landing page, or for your email marketing campaign, or for your main fintech website section such as homepage, about us, services page, and such, I will be working as a copywriter.

So, if you are looking for a content writer or a copywriter for your fintech business or website, I can help you communicate the right messages, to the right audience, in the right language.

I will improve your SEO. I will improve your conversion rate. You will be happy about your content.