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What are the 3 main benefits of business blogging?

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3 benefits of business blogging

3 benefits of business blogging

Blogging has matured. It no longer remains a “trend”. If you visit a serious business website, there is a 90% chance that in the main navigation you will also have a link to their business blog. Most of the serious businesses understand the benefits of business blogging.

Since blogging is no longer a new trend, many people discount business blogging as a marketing tool whose time is over. Nobody wants to read blogs, people say. Everybody is on Instagram.

Is it true that business blogging is no longer useful? The problem is not with blogging; the problem is the lens through which these people view business blogging.

There are some blogs that are extremely popular. Most of the niches have been covered it often seems. Whenever someone thinks of starting a blog, the task seems overwhelming, especially when you don’t want to just publish a blog, but also get decent traffic.

Whereas it may be true for non-business blogs (blogs that are published merely to generate advertising and affiliate revenue), when you regularly publish a blog for your business, it never fails to deliver. This is, provided, you publish regularly, and you choose your topics after due consideration.

If you are having doubts about publishing a business blog, here are the 3 benefits your blog is always going to deliver:

Your business blog improves your SEO

One of the biggest requirements of better search engine rankings is having lots of content under your domain.

The main website can have only a limited number of web pages. In the top navigation, once you have covered everything you want to talk about your business, publishing extra pages will be distracting for your visitors.

This problem is solved by your business blog. There is no end to how much you can publish.

If they have the budget, I always recommend to my clients to publish at least three blog posts every week. There is a reason.

You want Google to quickly crawl your website and index the new content that you have published. Although you can submit your link to Google Search Console for relatively faster crawling and indexing, ultimately it depends on Google with what frequency its crawler crawls your website.

The frequency is decided by the frequency with which you publish new content on your website. If you publish content with greater frequency, Google crawls your website with greater frequency. I have experienced this firsthand.

Once I was publishing a blog four times a day. My new blog posts would get indexed within seconds. Normally, if you don’t publish frequently, it may take anywhere between one week to one month for your content to start appearing, if at all, in the search results.

So, this is one benefit of publishing your business blog – you can increase the frequency of publishing without creating a ridiculously long lineup of web pages. You provide Google with fresh content with greater frequency.

Also, you need to cover all your possible keywords. You cannot cover all your keywords using your main website pages. But this can be achieved with your blog posts.

Here I am assuming that when you decide the topics of your blogs you take your keywords into consideration. You can use both your primary and secondary keywords. You can also use your longtail keywords.

You also give an opportunity to other website and blog publishers to link to your website.

Backlinks, as you must know, are very important for improving your search engine rankings. Backlinks must be voluntary. People should link to your blog or website because of the value your content provides, and not just as a link-exchange exercise.

No matter how informative your main website pages are, people will be reluctant to link to them because after all, they are business pages. In some manner they will be promoting your products and services if they link to your business pages, something people rarely want to do.

But blog posts are informative. They have useful information that can add value to people who link to your content. People readily share and link to blog posts, but they are hesitant when it comes to sharing and linking to your main website pages.

These three attributes are important for your SEO:

  • The frequency of content publishing (more regular, better for SEO).
  • The length and the breath of the keywords/topics that you cover.
  • The greater number of backlinks your useful blog posts generate.

Your business blog engages your visitors

Blog posts are always thought-provoking. They inform your visitors. They educate them. People find them useful. They force people to think. When they have to think a connection is established with you.

If you are reading this blog post and if you have read it so far, it means I have been able to engage you. The topic is of interest to you.

Although if you may have found this link on Google I have been able to push my SEO agenda further, the link is not just helping me improve my SEO, it is also providing you some useful information that you can use to derive benefits from your own business blog.

You may also think, since I know so much about business blogging and since I am able to communicate convincingly, in case you need a content writer for your business blog, why not hire me?

Even if you don’t hire me immediately, assuming I publish my blog regularly and you are able to find it with greater frequency, you will remember me whenever you need a professional content writer or blog writer.

Your business blog enables you to become an industry expert

In terms of becoming an industry expert, your business blog helps you in two ways:

  • To write high quality content on your blog, you learn and evolve more.
  • Your visitors began to look at you as an authority figure because you are constantly sharing useful information.

What about people who hire a content writer for publishing blog posts for their business blogs? Even if you are not writing blog posts yourself, working with a content writer is also a great learning experience.

When I am writing blog posts for my clients, I always encourage them to give me as much background information as possible. One, it saves them money, and two, it allows me to deliver exactly what they are looking for.

If I have to research everything, I charge for my time. Since a client already has an expertise, he or she is in a better position to quickly research and give me the needed information.

Additionally, a client never publishes a blog post without thoroughly going through it. This too is a learning experience.

Although I can go on and on with the benefits of business blogging, these are the 3 main benefits of publishing a business blog. The rest of the points that you may find on other blogs are simply the subpoints of these 3 main points.

What all must you consider in order to have a successful business blog

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Do you want to create a successful business blog? Any sort of blog that is published while keeping a sense of success in mind needs effort and dedication. As rightly mentioned on this thought-provoking Successful Blog post, a successful business blog takes

Successful Business Blog

  • Time
  • High-quality content
  • Clearly defined purpose
  • Identifiable personality
  • Unique individuality

I would also like to add strategy and marketing, and of course, perseverance, if you want to create and maintain a successful business blog. Many people think that marketing a blog means that you are trying to promote your blog just to increase traffic so that you can either sell affiliate products or ad clicks. Even when you are publishing a business blog you need to market it with ongoing effort so that it gets the exposure it deserves. After all you publish a successful business blog to attract people to your main business.

That is why it is prudent to get help in order to publish a successful business blog. It is better to outsource rather than trying to do it in-house. Of course you can hire a full-time writer/researcher in order to produce regular business blog content but he or she won’t come with an entire package the way a professional content writer who works independently does. Anyway, this decision depends on your overall business approach. The basic objective is running a successful business blog.

Starting a blog and then not managing it properly (for instance, having a bad design, or publishing blog posts irregularly and intermittently) can be counter-productive because it can sully your brand – in fact it is better having no blog at all. On the other hand a well-managed blog can bring you unprecedented business dividends. So you have to chalk out a strategy before starting a blog.

As mentioned above you must realize that once you start publishing a business blog you will need to dedicate some time to it in order to make it a success. You cannot simply generate a post in just 15 minutes and that too on an ongoing basis unless you are a prodigy. Individual posts may take up anywhere between 1-2 hours.

The most important ingredient of your successful business blog is going to be the content that you publish. Blogs are known by the sort of content they have. It should be relevant, well-written and engaging. People should find it useful and relevant. This also covers the purpose of your blog: you have to figure out why you want to publish a business blog in the first place.

  • You want to communicate to your visitors regularly?
  • You want to update them about your latest offerings?
  • You want to keep the buzz alive around your business?
  • You want to educate your prospective customers and clients?
  • You want to solidify your social media presence?
  • You want to improve your search engine rankings?

In fact all the points mentioned above are important and they give a purpose to your business blog.

Personality and individuality always help. People rather prefer to interact with people and not unknown business representatives. Talk to your visitors as a person.

Finally, whenever you plan to start a business blog just start it, don’t think of success or failure for at least 5-6 months. Many business representatives find sharing their thoughts on their business blogs intimidating but it is actually quite fun. You get to know some great people, you make new friends and you create new business opportunities for your visitors as well as yourself. Let it evolve gradually. Every day you will learn something new even if you hire a content writer for your blog.

A successful business blog also requires a sustained effort. Even if you cannot produce quality content always, it is your persistence that eventually pays. In fact your blog readers don’t expect you to produce exceptional blog posts all the time. They just want you to be there in one form or another. Sometimes you can create blog posts of more than 1000 words. Sometimes you have just 100 words to say. Sometimes you just want to post a photograph or share a video. In order to create a successful business blog, there should always be something happening over there.

With what frequency should you publish your blog

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People often wonder how many times they should post on their blogs in order to create a successful presence. There is no set rule. It depends on what you are actually trying to achieve through your blog. If your blog is new it is better to publish daily and sometimes (again, it depends on what you’re trying to achieve) even multiple times in a day because this may get your blog indexed by various search engines quickly. Once I published on a particular blog 4 blog posts every day and sometimes even 10 and its links started appearing on the first page within two weeks.

Quick publication can be counterproductive too if you write only on a particular topic because your readers may not have enough time to go through so many blog posts on a daily basis unless they’re solving some purpose. In such cases, you are fine with just one blog post every day.

Although publishing everyday may not be very crucial for your website/blog it can help you build your content fast and attain visibility, and consequently, recognition for publishing high-value content on a regular basis. People remember you better when they see or read something from you every day.

If you are simply gathering content under your website/blog you can post on alternative days or with whatever frequency that suits you (or your budget if you’re getting your blog posts written by a content writer). Some of my clients go with just one blog post every week and recently I started writing for a client who wants one blog post every second week.

Benefits of publishing regularly

There are many benefits of publishing blog posts regularly:

You build keyword-rich content faster

The more you write the more keywords and key phrases you cover with your content. As you keep on adding new blog posts to your blog the search engines gather and organize your links and then rank them according to their keyword relevance. Blogging everyday is the fastest way of getting good search engine rankings.

Better social media and networking exposure

Social media and networking is about rampant activity. Something is always going on and everybody is vying for attention, whether organizations or individuals. Hence it is very easy to forget names and brands. If you post every day it gives new fodder to your followers and friends. You encourage them to reach out to you and share their opinion. You constantly engage them and give them a reason to visit your blog daily.

It establishes you as an expert and an authority

I don’t mean to say that if you publish everyday and even if you’re publishing trash you become an authority in your field — no it doesn’t work this way. But it helps if you’re content is of high-value and frequent. Visit Seth Godin’s blog and you will notice that he gives remarkable advise without missing even a single day. Although I haven’t personally checked it people say that he posts even on Christmas. He is known for his great advice and he is also known in the blogging world for not missing even a single day of posting. Besides, sharing knowledge makes you more knowledgeable too as each time you publish something related to your profession you need to study and come up with valuable, usable information.

Aside from these benefits, again, it depends on what you are trying to gain through your blog. More than frequency what matters is quality. Even if you publish one blog post every month make sure that it is high-quality because eventually that is what gets you recognition from people as well as search engines.