Tag Archives: business content writing

Content Writing Update – December 24, 2019

10 ways to find the best content writing/SEO copywriting service for your business

What are the best ways to find the right content writing service or the best SEO copywriting service for your business?

The best way of finding a content writing-SEO copywriting service for your business.

Your business is unique, your customers and clients are unique, so your content requirements are also unique.

Why so much stress on being unique?

It is your USP – unique selling proposition.

This is what sets you apart.

With thousands of people offering almost the same sort of service or the same sort of product, especially on the Internet where one website is just a click away from another, how do your prospective customers and clients decide whether they should do business with you or with someone else?

You need to provide something that they cannot get from someone else or at least it is very difficult to get it from somewhere else, or at least, comparatively much more expensive, or whatever.

The thing is, there must be something that should draw them to you rather than to someone else.

Once this is decided and settled, let us explore some ways to find the best content writing or SEO copywriting service for your business.

The service – whether content writing or SEO copywriting – has a website

For a long-term business partnership this is a must.

Yes, you can find good content writers from niche business directories and portals, they are not very reliable because most of them don’t have much stake in being consistent.

Since most of these business directories accept listings for free or at a nominal fee, you don’t find very dedicated and serious people in these directories (I don’t intend to paint everyone with the same stroke).

Of course, if the very same people also have websites running legitimate businesses, things become different.

When a content writing service has a business website it means it is serious and it has invested time and effort establishing shop on the Internet.

The website looks professional

If they have a website, the website should look decent and professional.

It doesn’t mean it should be able to compete in design contests, but it should have a clean design with all the needed information available on the website.

The homepage copy should clearly explain all the services that are being provided.

There should be terms and conditions.

An FAQs is a must.

All the contact details must be available on a separate, dedicated page.

The SEO copywriting service also has a blog

What’s the use of working with a content writing service if it does not promote its services via content?

Most of my business comes from my blog.

My business also comes from LinkedIn and Google, but even traffic from these websites is drawn to my blog so that is the main attraction.

On my blog regularly sharing tips, guides and my thoughts on content writing an SEO copywriting..

Just imagine, a content writing and SEO copywriting service not being able to promote its own services through its own content.

There should be a business blog that is regularly updated.

The content writing service has a mailing list

This is because no matter what people claim, email marketing still rules the roost when it comes to promoting your services and products on the Internet.

500 people subscribing to your email updates are far better than 5000 people “Liking” your Facebook page or following you on Twitter.

So yes, a serious content writing service would obviously have a newsletter subscription box on the website and if it doesn’t, it isn’t serious about content marketing.

Every best content writing and SEO copywriting service publishes a newsletter.

Here, I’m using the superlative “best” as a category. I know there cannot be multiple best services.

It has a solid social media presence

Most of the world these days spends time on Facebook, Twitter or LinkedIn (just to name a few).

It is also a good way to attract people.

Want to find someone?

Want to find the best products and services recommended by people you interact with on daily basis?

There is a great chance that you will find its reference on Facebook or Twitter (or whatever social networking platform is in vogue when you are reading this).

Also, if the content writing service can be easily reached on Twitter you can get a response faster in case you have some problem.

Your best content writing or SEO copywriting service puts greater stress on quality than quantity

If you have quality content on your website or blog, your search engine rankings automatically improve.

So if a content writing and SEO copywriting service says that you should have lots of content to cover all your keywords so that your search engine rankings can improve, you are being shortchanged.

Of course you need to cover your keywords but that is secondary.

The first priority should be the quality.

The content writing service has a strict policy on plagiarism

Just because text is digitally present everywhere on the Internet it becomes very easy to copy/paste it and then slightly spin it to pretend as if you have unique content at hand.

This is what those $ 5-per-article services do.

It’s a sure shot way of nipping your content marketing strategy in the bud.

The service you’re planning to hire for your business must have a strict policy about how to handle plagiarism and how it controls its content writers in case it has multiple content writers.

Its content writing an SEO copywriting charges are reasonable

Actually what’s reasonable differs from business to business, but you can find out what the industry rates are and do the calculations accordingly.

As I have mentioned above, those $ 5-per-article services can wreak havoc with your content marketing campaign for your SEO strategy, but in the rarest of rare cases, they can also work to your advantage.

If your content writing service is charging pittance try to figure out how it sustains itself.

Take for example charging $ 5 for an article or a blog post.

If I charge you this rate, try to figure out how much money can realistically make.

Even if I write 10 articles or blog posts in a day I will only be able to make $ 50.

How much can I be worried about providing you quality content this way?

It also sends me a signal that if you desire cheap content then maybe you aren’t even interested in quality that much.

It works both ways.

You get what you pay for.

So if a content writing service or an SEO copywriting service charges a very low rate, always be cynical about their offer.

The charges should be reasonable from both ends of the spectrum.

It can scale according to your requirements

It isn’t always about how much content writing and SEO copywriting the service you’re planning on hiring can do, it’s also about how much content you need.

Perhaps you require 10 blog posts or articles everyday but your content writing service can only supply 2-3 at the most.

This deal is not going to work for you.

Similarly, if in a package they offer 20 blog posts every month but you require only 5, and they don’t have an alternative package for you.

Again, it’s a no-deal.

So you should look for a service that can scale according to your business.

Many businesses and individuals vouch for it

Recommendations and testimonials tell you that the agency has provided excellent services – services that have actually helped businesses grow.

Simply writing content doesn’t help much.

The content must be able to take a business forward.

It isn’t also just about improving your SEO.

Your content should also be able to improve your conversion rate and in fact, this is much more important compared to your SEO.

So if a content writing service has actually helped businesses, they will readily provide testimonials and recommendations.

Despite taking care of the above-mentioned 10 attributes that can help you find a content writing & SEO copywriting service for your business you can end up with a lousy service provider, but then this can happen in any industry, in any service and with any product.

Taking care of these 10 things will just reduce the chances of ending up with an inferior service.

What comes first, content writing or social media?

3 Replies

Social media marketing these days in an integral part of business development: it is just a matter of who realize it and who don’t. Some online marketers even compare the indecision about investing in social media marketing to that initial phase when people were not sure whether they should get a telephone connection for their business or not.

But what exactly is social media marketing? It is constant interaction with your present and prospective customers and clients (on websites like Facebook, Twitter and Tumblr) and not only your customers and clients but with all those people who are interested in your brand and your philosophy while not being interested in doing business with you. Why bother with people who don’t want to do business with you? Word-of-mouth marketing: they may not want to do business with you but they may know somebody who would and they would like to recommend you due to the level of familiarity you have sustained through your social media marketing effort.

Aside from regular interaction you need to post lots of content on social media and networking websites. It doesn’t do much good to your brand identity and reputation if you simply get content from other websites and blogs and keep posting it under your profile. Then you become just another user who simply wants to spend some time on Facebook and Twitter sharing “interesting stuff”. People begin to respect your opinion only when you have your own content on your website/blog. This is because expressing your thoughts and sharing your knowledge shows that you are confident and knowledgeable enough to articulate your opinions and experience openly and be open to scrutiny. This is how true interaction begins: you post links to your own content and then your friends and followers either forward that content to their own friends and followers or they expressive opinion.

So should you write content first or launch your social media campaign first? You can do one of them or you can do them together, simultaneously, it depends what approach you want to follow. My personal preference would be to maintain a balance. Both the activities take time and effort, and also expense, if you’re going to hire people to write your content and manage your social media profiles. Companies and individuals that build their presence based upon their opinions and knowledge need to have lots of content in order to have a solid social media presence. You also need content if you intend to spread awareness regarding your product or service. You don’t need content much if your audience is not the reading types.

How come targeted content improves your search engine rankings?

But how does targeted content improve your search engine rankings?

In order to produce targeted content you need to be clear about two things, in fact three things:

What exactly you want to convey
To whom you want to convey
What words you want to use

Once you have sorted out these questions you are more than halfway through producing high-quality SEO content that can also be used as your primary business content. When you write content keeping your audience in mind you are careful about what you’re writing and how you are writing. When you know what you want to convey you stick to the topic and stay away from ambivalence. The words that you want to use while creating your content are your keywords and the search terms you want to target.

Although you should arrange your content so that it is more convenient for the search engine crawlers to go through it and assess it, your primary focus must always be your visitors, your readers. Search engines are not going to do business with you but people will.

Looking for insightful blog posts on content writing, and SEO copywriting? You will find them on Credible Content Blog. Updated almost daily. Fresh, unique perspective.