Does your content engage your readers?
The most important job of your content strategy is to engage your readers in a continuous manner. This is how they remember you. This is how they become familiar with…
How to use your business blog content to promote your business
The greatest benefit of your business blog is that it increases repeat traffic to your website — that’s why I advise my clients to host their business blogs under their…
Content strategy before social media strategy
A major part of social media interactions involves promoting interesting and valuable content. Whether it’s blogging, Twittering, Facebook updates, Digging, Stumbling or simply forwarding email messages with engaging links, people…
What does content marketing actually mean?
Content marketing is one of the most popular buzz words these days on the Internet and surprisingly, it gets more traction than content creation, without which content marketing has no…
Why your website or blog needs unique content
Writing and publishing unique content on your website or blog isn’t just a matter of principle. There is a huge cost attached to publishing stale and duplicate content.