Hashtags are everywhere may it be Twitter, Google Plus or Instagram. Hashtags are a great way to boost your content marketing effort because it helps you focus target audience on social networking websites. According to this infographic on Quick Sprout, tweets with hashtags generate two times more responses than those with no hashtags.
What is the sense behind using hashtags? They are like the keywords on search engines. Social networking websites use hashtags to organize information under various, preferably, main topics. For example, when I’m posting content on content marketing I use the hashtag #ContentMarketing so whoever is following this hashtag will be able to see my update.
This is the main strength of using hashtags. Many people follow relevant hashtags so if they happen to be following the hashtag that you have just used in your update, they will be able to see your update which, otherwise, they wouldn’t have seen without having followed you. When you use the hashtag even those people who are not following you will be able to see your updates provided they are tracking that particular hashtag.
But don’t over use them. As you can see in the above graphic, the effectiveness begins to decrease as you use more of them. Preferably, vvv v vv use a single hashtag in one update.
— Credible Content (@ContentGyan) February 20, 2015
Here is a humorous video on the use of hashtags: