Author Archives: Amrit Hallan

About Amrit Hallan

Amrit Hallan is a professional content writer who helps businesses improve their conversion rate through credible and compelling content writing. His main strength lies in writing search engine optimized content without compromizing quality and meaningfulness.

What do I deliver through my content writing services?

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What do I deliver with my content writing services?

What do I deliver with my content writing services?

I have been telling my clients increasingly that when they are paying me, they’re not paying for the words and sentences that I write. They are paying for the value that I deliver.

I’m gradually shifting away from the messaging that conveys that I deliver content writing services. Of course, I write content and hence, I deliver content writing services, it isn’t just the writing that are offered. Through my writing, my clients benefit because

  • Their search engine rankings improve.
  • The quality of their interaction and engagement elevates.
  • They communicate their proposition clearly.
  • They establish themselves as an authority.
  • People stay longer on their websites and blogs.
  • They generate more leads.
  • Their business grows.

One may say that these are standard benefits that are assumed delivered when someone writes content, and I agree.

Every content writer must talk in these terms. Every website thrives on the shoulders of its content. Without content, a website has no meaning. Just imagine, you go on a website, and you find just images and graphics. Will you do business with such a website?

Or say, there is written text on the website, but it is uninspiring. It uses staid language. There are grammar mistakes. There is no flow consistency. The inherent narrative is missing. Most of the time the readers leave midway, forget about doing business.

Quality content writing is invaluable. Everyone, including content writers and people who hire them, need to understand that without written content, without content that convinces and converts, the website holds no meaning.

How internal linking improves your SEO and lowers the bounce rate

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How to use interlinking to improve SEO and bring down bounce rate

How to use interlinking to improve SEO and bring down bounce rate

When you are writing new blog posts and web pages or updating existing content, you should liberally use internal linking, or interlinking, as rightly pointed out by this Content Marketing Institute update.

What is internal linking?

By now I have over 1200 blog posts and web pages on my blog. It means, I may have covered a wide range of topics pertaining to content writing, copywriting and to an extent, search engine optimization and content marketing.

Nonetheless, I’m continuously writing new content on new topics. While writing on these new topics, I may bring up some older topics that I may have covered. Instead of explaining those older topics again, I can simply link to them.

For example, if I want to say something about content writing for email marketing, for more information, I can use a link to my Content writer & copywriter for email marketing web page.

Further, to share with you some more insights on how to carry out a successful email marketing campaign, I may talk about my previously published 15 ultimate content writing hacks for successful email marketing blog post.

These are hyperlinks to my own web pages and blog posts. This is called internal linking or interlinking. When your link to pieces of content from your own website, from within your own website, you are practicing internal linking.

You can interlink to your existing content in multiple ways, including

  • Top navigation
  • Sidebar
  • Footer navigation
  • From other blog posts and web pages

How do you find relevant links for interlinking?

The above CMI link suggests some good ways to find link worthy content under your own domain. You can use Google Search Console to find popular links on your website. You can also use the premium version of Yoast SEO.

There is also a plugin called Yet Another Related Posts in WordPress that embeds related posts under every new post that you publish. I have been using this plugin for quite a while.

I also use the Google search command “site:credible-content.com search term” to find relevant content.

For example, if I want to find relevant content on content writing for SEO that I have already published on my website, I will search for “site:credible-content.com SEO content writing” (without quotes) and this brings up all the blog posts and web pages I have written on the topic. Then, I can check which blog posts and web pages I want to link to.

Interlinking must be relevant. It must be used contextually otherwise it will be counter-productive as Google may consider it spam.

The benefit of interlinking is that when the Google crawler is crawling your content, it will also find the links it may not have covered yet or may not have crawled and indexed recently. It also brings down your bounce rate because your visitors click those links and check out other parts of your website.

It is always better to publish content on your own website

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Publish your content under your own website

Publish your content under your own website.

There are numerous content publishing platforms on the Internet including social media platforms as well as blogging platforms such as Medium and the “Article” section of LinkedIn.

Just a few minutes before writing this post, all Facebook properties were down. Facebook.com and Instagram were not accessible. There was the usual brouhaha on other platforms like Twitter.

A few months ago, YouTube was down. Content creators have spent years building their presence on these platforms and to an extent, there is nothing wrong in that. For example, if you want to upload videos, what could be better than YouTube? It is inexpensive. You don’t spend money on hosting and bandwidth. Sometimes visibility is instant. There is also a vibrant community. There is already a massive audience. With so many advantages, it doesn’t make sense to upload videos under your own domain.

But when it comes to publishing blogs, I always advise my clients to build their own platform – publish all the blogs under their own domain, or under their own website.

Use social media and third-party platforms to network and connect with other content creators. Just imagine what would happen if I published all my blog posts that I publish on my Credible Content blog, on Medium or on LinkedIn?

I would have good visibility. People accessing my blog posts on these platforms would be exposed to my profile. But I would be sending all the traffic to these websites. There would be no search engine traffic to my own website.

You can say that I’m heavily depending on Google and what if Google itself goes down or what if Google decides to remove my links due to one or another reason? It has happened with many websites. Overnight the links have disappeared from Google.

Yes, there is this possibility, but still, all the content that I’m publishing, I’m publishing it on my own website. Whenever I want, I can take backups. Even if Google removes my links, my content remains. On other websites, if they decide to remove my content, I have got nothing.

As a businessperson this may not be a big issue for you, and you can also argue that just as Facebook is down or Instagram is down, even your own website can go down, with all the data gone forever. Yes, such calamities can happen.

But I would assert again, you can instruct your web host to take regular backups. You can download regular backups. You can always restore your data if your website is hacked, or something happens that completely deletes your information from your web hosting company.

But if all your articles vanished from LinkedIn, there is a fat chance you’re going to be able to recover them.

Is your ability to research very important as a content writer?

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Doing research is an integral part of content writing because often, clients don’t give you all the information you need to write convincingly.

What does research for content writing mean?

I will give you a small example.

I don’t have an accounting background. My search engine rankings for “content writing services for accounting businesses” have suddenly come to the first or second position on Google. Lots of accountants are approaching these days.

Top Google rankings for my content writing services

Top Google rankings for my content writing services.

Most of the clients expect me to find relevant information on the net from other websites and then come up with the relevant content and make it “unique”.

Of course, I make it unique, but I need to find the meanings of all the services that are alien to me, for example SMSF auditing or BAS accounting, or different ways of accounting in Australia, Canada and the UK. How do I find that information? I research.

There is another company, or a group of individuals, who have gotten hold of some scripts, who want to build DEFI platforms (decentralized finance) or NFTs (non-fungible tokens), or general blockchain applications. Sometimes I feel that the terms that they want me to use in the content, even they don’t know them, but maybe it’s just my skepticism. The thing is, whenever I ask for some clarification, they ask me to look up on the Internet. I research.

There are no special tools for researching. Yes, if you want to research keywords to write optimized contents, there are many specialized SEO tools such as Ahrefs, but if you want to find information to write content, you need to use the good old Google or Bing.

I use Google for research purposes. I set it to various countries to find diverse information. In Firefox I open a “Private window”. I go to google.com. Then I go to settings. In the settings I change the name of the country for displaying the results. This way, suppose I set the country to Australia and then search for “crypto wallet development company”, it is going to show me companies from Australia and not India, from where I’m doing the search.

Your ability to research as a content writer must also include your ability to recognize useful information. How do I do that?

When I’m looking for information, my main purpose is to find information that would be useful to my client’s readers (customers and clients). I look at the information from their perspective. If I feel that they would find the information useful, I use it. Otherwise, I keep looking.

Do I charge extra for research when I’m writing content? Sometimes I do, sometimes I don’t. It depends on how much time I need to spend researching. If I feel that I need to research a lot, I add it to the time that I spend writing content. I let the client know, and if he or she is not ready to pay for the extra time, I insist that he or she give me the right information.

Language is a tool, what matters is your writing ability

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It is the writing that matters not the language

It is the writing that matters not the language.

I had this interesting epiphany when trying to explain to one of my clients why I charge the same rates for my English and Hindi content writing services. I write quite well in Hindi. When I was in school, my Hindi teacher used to show off my writing to other teachers.

Language is just a tool, what matters is, what I’m writing, and how I’m writing it.

These days I’m trying to get work for writing content in Hindi. There is a huge market for Hindi content writing.

The only problem is, clients looking for a Hindi content writer have a very negative point of view for writers offering services in their own language – they think that since the writer is writing in Hindi, he or she shouldn’t charge much.

At the same time, though reluctantly, they see the logic behind paying a higher fee to someone who writes in English.

To an extent this is understandable because it is difficult to get people who can write well in English. Everybody seems to know English in India and in fact, people often compare India with China where very few people know the English language. Nonetheless, writing, writing well, writing professionally, is an entirely different ballgame, and this is where the problem begins.

Hence, even if they don’t want to pay, considering how well I write, they have no choice but to pay.

But with Hindi the attitude is different. In India we have this colonial mentality that makes us consider Hindi an inferior language compared to English. When they want to make an “important” point, or when they want to sound “professional”, or even when they want to be taken seriously by the other party, people start speaking in English.

Consequently, even if it makes tremendous sense to hire a professional content writer who can write in Hindi, somehow they cannot bring themselves to paying the same rate that they would, reluctantly, pay a writer who writes in English.

If I psychoanalyze, maybe they don’t want to shatter their own belief that they have nurtured since childhood: English is far superior than Hindi. If they pay the same rate, they bring Hindi at par with English, which, they don’t want to do. Anyway, I’m simply intellectualizing a cultural issue here.

So, I was explaining to a client who wants to publish a technology blog in Hindi. For the life of him, he couldn’t understand why I was charging the same rate? Why wasn’t I charging a lot less for writing in Hindi?

I told him it doesn’t matter in which language I write. I may be writing in Maithili, or Bhojpuri, or Bengali, or Haryanvi, writing is just a tool. I’m not charging for the tool. I’m charging for what I create, what I manifest, with that tool.

He suddenly understood.

It is such a simple thing. I wonder why it didn’t come to my mind before.