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Everything you need to know about writing

Difference between B2B and B2C content writing

May 24, 2012
By emmanuel
Content Strategy

The content writing strategy for B2B and B2C needs to be slightly different. When it comes to writing content for the B2B market you have to use particular terminologies and jargon used by those professionals.

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22 Ways to Create Compelling Content When You Are Stuck for Ideas

May 20, 2012
By Amrit Hallan
Content Strategy

Want to create compelling content? When running out of ideas, step back and explore new perspectives. Dive into research, collaborate with others, and embrace curiosity to create compelling content that stands out.

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How to optimize your headlines for search engines as well as your readers

May 12, 2012
By Amrit Hallan
Content Strategy

With SEO plug-ins and add-ons you can easily create amusing and interesting headlines for your visitors without having to worry about neglecting keywords and losing your search engine rankings. You just need to make sure that your page or blog post headline is different (for your readers) and your page or blog post title is different (for search engines).

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Surviving the Google Penguin update with quality content

May 10, 2012
By Amrit Hallan
Content Strategy

Effective content writing can certainly help you cope better with events like the recent Google Penguin update. Due to this update many websites have lost their search engine rankings for some or all their keywords. Focus on quality content and let your readers decide what sort of traffic you get.

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How to help your business stand out with unique content

May 4, 2012
By Amrit Hallan
Content Strategy

One of the most important purposes of creating and publishing content on your blog or website is to help your business stand out. That’s why you should normally avoid off-the-cuff content that just helps you improve your search engine rankings.

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