Why documenting content marketing strategy is important
Trying to implement a content marketing strategy meant to deliver results without documenting the various steps you take and the results that you get is like driving around without knowing…
More than 140 characters on Twitter; how is it going to impact content marketing?
Most people I have come across (especially on Twitter) flinch at the thought of people being able to write more than 140 characters on Twitter. In fact, many believe that…
For effective content marketing you must know your audience
There are three reasons why you publish and market your content: to improve your search engine rankings, to provide useful content to your target audience so that your business or…
Content marketing, social media marketing and SEO are different but connected
It is normally assumed these days that content marketing, social media marketing and SEO are almost the same thing. They are interconnected but they are quite different and you can…
25 reasons your business needs content marketing
Content marketing is one of the biggest advantages the Internet has brought to small and medium-sized businesses, but it also has a drawback – very few people understand it, and…