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20 Benefits of Publishing a Blog Post Every Day

20 benefits of publishing a blog post every day.

Blogging has become an integral part of online communication and content creation. What are the benefits of blogging everyday? Should you be blogging everyday?

Main points covered in this blog post:

Daily blog posts signal to search engines that your website is active and regularly updated.
Quick indexing improves visibility in search engine results pages (SERPs) and attracts organic traffic.
Active websites are crawled more frequently, leading to prompt indexing of new content.
Improved SERP visibility increases the chances of attracting relevant users.
Increased visibility in SERPs drives more organic traffic to your website.
Regularly updated websites are considered more reliable and trustworthy by search engines.
Publishing daily demonstrates valuable and fresh content, positively impacting search rankings.
Higher search rankings lead to increased visibility and organic traffic.
Regular updates build credibility and trust with both search engines and users.
Active websites are prioritized for indexing and inclusion in search results.
Daily blogging expands keyword coverage, attracting a diverse audience.
Targeting specific keywords increases organic traffic from users searching for those keywords.
Daily blogging captures a wide range of audience interests and search intents.
Regular updates provide up-to-date and relevant information, enhancing the user experience.
Daily blogging maintains a competitive edge and satisfies user demands.
Content-rich websites improve user engagement and reduce bounce rates.
Active websites receive more backlinks, social shares, and mentions, boosting search rankings.
Consistent publishing builds audience loyalty and increases repeat visits.
Daily blogging establishes thought leadership and expands influence.
Regular updates adapt to changing search trends and algorithm updates, ensuring relevance.

Publishing a blog post every day offers a multitude of advantages that can significantly impact your online presence and blogging success.

In this article, I will explore 20 key benefits of daily blogging, including how it expedites content indexing by Google, expands keyword coverage, increases content depth, boosts search engine traffic, and facilitates the discovery of more useful information from the web.

1. Faster Indexing by Google: Benefits of Blogging Everyday

Consistent daily blog post publishing signals activity and regular updates to search engines.
Blogging everyday facilitates faster indexing by Google due to regular updates.
Improved visibility in search engine results pages (SERPs) through regular blogging.
Blogging everyday increases chances of attracting organic traffic quickly.

Consistently publishing blog posts every day signals to search engines like Google that your website is active and regularly updated.

As a result, your content gets indexed more quickly, improving its visibility in search engine results pages (SERPs) and increasing your chances of attracting organic traffic, much faster.

2. Expanded Keyword Coverage: Benefits of Publishing Blog Posts Every Day

Daily blogging covers a greater number of keywords and search queries.
Each post targets specific long-tail keywords or explores different facets of a broader topic.
Blogging everyday provides more opportunities to capture a diverse audience.
Comprehensive keyword coverage increases chances of attracting targeted organic traffic.

Daily blogging allows you to cover a greater number of keywords and search queries.

Each post can target specific long-tail keywords or explore different facets of a broader topic, providing more opportunities to capture a diverse audience.

This comprehensive keyword coverage increases the chances of attracting targeted organic traffic from a wide range of search queries.

3. Increased Content Depth: Daily Blogging Everyday Benefits

Regular blog posts allow for deeper exploration of topics.
Each post adds more insights and knowledge, building upon previous ones.
Increased content depth enhances value for readers.
Establishes expertise and authority in the subject matter.

Regularly publishing blog posts enables you to delve deeper into topics and provide more comprehensive information.

Each post adds another layer of insights and knowledge, building upon the previous ones.

Writing and publishing blog posts every day not only enhances the value you provide to readers but also establishes your expertise and authority in the subject matter.

4. Enhanced Search Engine Traffic: Why Publish Blog Posts Every Day

Daily blog posts make your website a valuable resource for search engines.
More posts ranking for relevant keywords increase overall search engine traffic.
Sustained traffic flow contributes to blog growth and success, due to blogging everyday.
Higher engagement, conversions, and monetization opportunities result from increased search engine traffic.

With daily blog posts, your website becomes a valuable resource for search engines.

As more of your posts rank for relevant keywords, your overall search engine traffic increases.

This sustained traffic flow can significantly contribute to the growth and success of your blog, leading to higher engagement, conversions, and potential monetization opportunities. After a while, blogging every day becomes a self-serving.

5. Access to More Useful Information: Regular Blog Publishing Benefits

Daily blog posts require regular research and information gathering.
Exposed to a wider range of useful information from the web.
Continuous learning and exploration broaden knowledge base.
Ability to offer valuable insights to readers is improved.
Better ability to curate and synthesize information.
Enhanced quality of blog posts.

Publishing daily blog posts requires regular research and information gathering.

This process exposes you to a wider range of useful information from the web.

Continuous learning and exploration broaden your knowledge base, enabling you to offer valuable insights to your readers.

Furthermore, you improve your ability to curate and synthesize information, enhancing the quality of your blog posts.

6. Improved Content Promotion: Daily Blog Publishing Benefits

Daily blogging schedule provides a consistent stream of fresh content for promotion.
Regular promotion across various channels increases reach and visibility.
Amplifies engagement, shares, and backlinks.
Contributes to overall online presence.

A regular blog writing and publishing schedule provides a consistent stream of fresh content to promote across various channels.

Regular promotion through social media, email newsletters, and other platforms amplifies your blog’s reach and visibility.

As more people discover your content, the potential for engagement, shares, and backlinks increases, contributing to your overall online presence.

7. Establishing Authority and Thought Leadership: Benefits of Blogging Every Day

Publishing a blog post every day establishes authority and thought leadership.
Demonstrates commitment and expertise.
Gains trust and respect from the audience.
Becomes a go-to resource for industry-related information.
Blogging every day attracts a loyal following.
Regular blogging opens doors to collaboration opportunities with influencers and peers.

Regular blog publishing allows you to establish yourself as an authority and thought leader in your niche.

It demonstrates your commitment and expertise, gaining the trust and respect of your audience.

As your reputation grows, you become a go-to resource for industry-related information, attracting a loyal following and opening doors to collaboration opportunities with influencers and peers.

8. Building a Comprehensive Content Repository: Advantages of Daily Blog Publishing

Daily blog posts create a comprehensive content repository.
Rich and valuable knowledge base for reference and repurposing.
Easy access to previous posts for future projects.
Enables creation of e-books, guides, or online courses based on existing content.

Daily blog posts accumulate over time, creating a rich and valuable content repository.

This repository serves as a comprehensive knowledge base, providing easy access to reference and repurpose previous posts.

Writing and publishing blogs daily becomes a valuable asset for future projects, allowing you to create e-books, guides, or online courses based on your existing content.

9. Personal Growth and Development: Benefits of Daily Blogging

Daily blogging contributes to personal growth as a writer, communicator, and critical thinker.
Blogging daily hones writing skills and stimulates creativity.
Challenges continuous improvement.
Research and exploration broaden understanding of various topics.
Fosters personal and professional development.

Publishing a blog post every day contributes to your personal growth as a writer, communicator, and critical thinker.

It hones your writing skills, stimulates creativity, and challenges you to continuously improve.

Additionally, the research and exploration involved in daily blogging broaden your understanding of various topics, fostering personal and professional development.

10. Personal Fulfillment and Satisfaction: Daily Blog Post Publishing Benefits

Sharing thoughts, experiences, and passions brings personal fulfillment and satisfaction.
Daily blogging enables connection with readers and receiving feedback.
Witnessing the impact of content adds to the sense of fulfillment.
Maintaining a daily blogging routine brings a sense of accomplishment.
Motivates and inspires to continue the blogging journey.

Consistently sharing your thoughts, experiences, and passions with the world brings personal fulfillment and satisfaction.

Daily blogging allows you to connect with your readers, receive feedback, and witness the impact of your content.

The sense of accomplishment derived from maintaining a daily blogging routine further motivates and inspires you to continue your blogging journey.

11. Improved Writing Skills: Advantages of Blogging Daily

Regular practice through daily blogging enhances writing skills.
Develops a writing rhythm and improves conveying ideas effectively.
Becomes a more polished and persuasive writer.
Capable of captivating and engaging readers.

Regular practice through daily blogging enhances your writing skills.

By consistently producing content, you develop a writing rhythm and become more adept at conveying your ideas effectively.

Over time, you become a more polished and persuasive writer, capable of captivating and engaging your readers.

12. Increased Creativity: Benefits of Publishing Blog Posts Every Day

Daily blogging habit encourages creativity.
Generates new content and fresh ideas.
Challenges to think outside the box.
Presents information in engaging and innovative ways.

The daily blogging habit encourages creativity.

As you continually generate new content, you challenge yourself to come up with fresh ideas and unique perspectives.

This creative process strengthens your ability to think outside the box and present information in engaging and innovative ways.

13. Expanded Networking Opportunities: Blogging Every Day

Consistent blog post publishing increases visibility within the niche.
Attracts attention from industry peers, influencers, and potential collaborators.
Opens doors to networking opportunities.
Includes guest posting, podcast interviews, and joint ventures.
Expands reach and influence.

Consistently publishing blog posts increases your visibility within your niche.

As your blog gains traction, you attract attention from industry peers, influencers, and potential collaborators.

This opens doors to networking opportunities, such as guest posting, podcast interviews, and joint ventures, which can further expand your reach and influence.

14. Enhanced Brand Awareness: Blogging Daily

Daily blog posts establish a consistent online presence.
Regular sharing of valuable content reinforces brand identity.
Increases brand awareness.
Readers associate the brand with expertise and reliability.
Can lead to increased brand loyalty and recognition.

With daily blog posts, you establish a consistent online presence.

Regularly sharing valuable content reinforces your brand identity and increases brand awareness.

Readers become familiar with your brand, associating it with expertise and reliability, which can lead to increased brand loyalty and recognition.

15. Strengthened Community Engagement: Every Day Blog Publishing

Daily blogging encourages reader interaction and engagement.
Consistent fresh content fosters a sense of community.
Readers are more likely to comment, share thoughts, and engage in discussions.
Regular content anticipation strengthens the connection with the audience.

Daily blogging encourages reader interaction and engagement.

By consistently providing fresh content, you foster a sense of community around your blog.

Readers are more likely to comment, share their thoughts, and engage in discussions when they anticipate new content regularly.

This engagement strengthens the connection between you and your audience.

16. Improved Time Management Skills: Blogging Every Day

Daily blogging enhances time management skills.
Requires effective planning, discipline, and organization.
Develops efficiency in researching, writing, and editing.
Optimizes productivity and timely delivery of quality content.

Maintaining a daily blogging schedule requires effective time management.

By committing to publish a blog post every day, you develop discipline and organization skills.

Over time, you become more efficient at planning, researching, writing, and editing, optimizing your productivity and ensuring the timely delivery of quality content.

17. Increased Monetization Opportunities: Blog Posts Publishing Every Day

Consistent blogging increases monetization opportunities.
Growing traffic and readership enable exploring various monetization methods.
Includes display advertising, sponsored content, affiliate marketing, and selling digital products.
Daily blogging provides the foundation for generating income from the blog.

Consistent blogging increases your chances of monetizing your blog.

As your traffic and readership grow, you can explore various monetization methods, such as display advertising, sponsored content, affiliate marketing, or selling digital products.

Daily blogging provides the foundation for generating income from your blog.

18. Continual Audience Growth: Daily Blog Posts

Daily blog posts attract a larger audience over time.
Consistent publishing of fresh content brings in more readers.
Continual growth in audience size expands reach.
Increases brand exposure and strengthens influence within the niche.

Daily blog posts attract a larger audience over time.

As you consistently publish fresh content, more readers discover your blog and become regular visitors.

This continual growth in audience size expands your reach, increases brand exposure, and strengthens your influence within your niche.

19. Improved Search Engine Rankings: Blogging Daily

Daily blog posts demonstrate valuable, up-to-date content to search engines.
Positively impacts search engine rankings.
Results in higher visibility in SERPs and increased organic traffic.
Regularly publishing quality content helps outrank competitors.
Establishes a strong online presence.

With daily blog posts, your website demonstrates to search engines that it provides valuable, up-to-date content.

This can positively impact your search engine rankings, leading to higher visibility in SERPs and increased organic traffic.

Regularly publishing quality content helps you outrank competitors and establish a strong online presence.

20. Broadened Content Format Variety: Blogging Every Day

Daily blog posts enable experimentation with different content formats.
Includes visual content like infographics, videos, or podcasts.
Enhances user experience.
Attracts different types of readers.
Diversifies content offerings.

Publishing daily blog posts allows you to experiment with different content formats.

In addition to traditional text-based blog posts, you can incorporate visual content, such as infographics, videos, or podcasts, into your daily publishing routine.

This variety enhances user experience, attracts different types of readers, and diversifies your content offerings.

13 Tips on Getting Unique Ideas for Daily Blog Publishing

Explore current industry trends and news.
Conduct keyword research for popular and relevant topics.
Ask your audience for suggestions or topic requests.
Follow and engage with influencers in your niche for inspiration.
Read books, articles, and research papers related to your field.
Attend conferences, webinars, or workshops to gather insights.
Conduct surveys or interviews to gather unique perspectives.
Monitor social media platforms for trending discussions and questions.
Brainstorm ideas by writing down random thoughts or prompts.
Look for inspiration from everyday experiences and observations.
Analyze competitors’ content to identify gaps or unique angles.
Use online tools and platforms to generate topic ideas or prompts.
Keep a journal or note-taking system to record ideas as they come to you.

Some Quick Ways to Get Blogging Ideas to Publish Blog Posts Every Day

Set up Google Alerts for industry-related keywords to receive regular updates and inspiration.
Follow popular blogs and websites in your niche to stay informed and generate new ideas.
Engage in online communities and forums where discussions can spark ideas for blog posts.
Conduct keyword research using tools like Google Keyword Planner or SEMrush to identify popular and relevant topics.
Create a content calendar and plan ahead by brainstorming ideas in advance.
Stay curious and continually seek knowledge through reading books, attending webinars, or taking online courses.
Ask your audience for feedback, suggestions, or questions that can serve as blog post ideas.
Use social media platforms to monitor trending topics and discussions in your industry.
Keep a journal or notebook to jot down ideas as they come to you throughout the day.
Experiment with different content formats such as lists, how-tos, case studies, or opinion pieces to keep your blog diverse and engaging.

Conclusion:

Publishing a blog post every day offers a wide range of benefits that can significantly impact your blogging journey.

From expediting content indexing by search engines like Google and increasing keyword coverage to enhancing content depth, boosting search engine traffic, and discovering more useful information from the web, daily blogging strengthens your online presence, personal growth, and engagement with your audience.

Embrace the practice of daily blogging and unlock the numerous advantages it brings to your blog and overall online success.

5 best blogging platforms I would recommend

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5 best blogging platforms

Blogging isn’t as easy as it was in 2010, or even in 2015. Primarily because everybody wants to use blogging to draw traffic and improve search engine rankings.

Since it is increasingly becoming difficult to gain visibility for one’s blog, people are constantly predicting the end or demise of blogging.

Still, depending on who is presenting the figure, roughly 6 million blog posts are published each day worldwide. This naturally makes it difficult for most of the blog posts to get visibility.

Hence, blogging isn’t ending – more people are blogging, and hence, it is difficult to succeed at blogging compared to the early days.

Does it mean there is no use publishing a blog? It depends.

Despite stiff competition, people are able to carve out a space for themselves through ingenuity, hard work, originality, and perseverance. You can still find many successful new blogs.

How you gauge the success of your blog also depends on what you want to derive out of it. Advertising revenue is always difficult. Most of the entrepreneurs start a business blog because they want to develop a platform from where they can communicate their thoughts and also draw quality search engine traffic.

I regularly publish my content writing and copywriting blog because it generates constant business for me. It also helps me maintain decent search engine rankings for my main website.

The blogging platform that you choose for your blog depends on what you want to achieve. Are you seeking visibility? Do you want to improve your search engine rankings? Do you have a preference when it comes to interface and features?

Based on these factors I’m listing here 5 blogging platforms that I would recommend you use for your purpose.

How to choose the best blogging platform for yourself?

Since there are many blogging platforms available you need to know precisely what you are looking for before you pick the right blogging platform for your need. Just because many people you know might be using a particular blogging platform it doesn’t mean it is the right fit for your requirement.

Here are a few things to consider

Content creation and management

You will most likely be writing and publishing blog posts. You may use a few images. You may also sometimes like to embed videos.

The success of every blogging venture depends on your ability to create and publish content on an ongoing basis and hence, you will be interacting with the content editor almost daily.

The content editor of the blogging platform must allow you drag-and-drop features if you are comfortable with them. You should also be able to enter plain vanilla text with all standard HTML markup. You should be easily able to embed images and videos.

The content editor must be light, visually appealing, and offer you only the features you need.

Search engine optimization features

A big part of your blogging effort involves improving your search engine rankings. Your blogging platform must have all the standard features to allow you to optimize your blog posts for easier and faster crawling, indexing, and ranking.

Aside from the standard features such as ability to enter custom titles, descriptions and tags, your blogging platform must allow you to use standard SEO extensions that will enable you to analyze your text in real-time and make changes for better SEO.

Layouts, themes, and designs

Every major blogging platform allows you to use themes and layouts, but individual platform has its own capabilities. Do you already have a website and your blog must look like your website? Then you should be able to tweak the blog theme as per your website layout.

Some blogging platforms allow you to write themes at the code level, some allow you drag-and-drop features to easily create the layout, and some offer you a mix. You can choose your blogging platform accordingly.

Plugins and extensions

Since no blogging platform comes with every possible feature you may need, you can increase the capabilities of your chosen blogging platform through plugins and extensions.

As mentioned above, there are some SEO plugins and extensions that can analyze your text in real-time to let you know whether you are appropriately optimizing, under-optimizing, or over-optimizing for your keywords.

Similarly, you can find plugins and extensions for contact forms that also handle spam comments. There are some plugins that allow you to run complete shopping cart and e-commerce features from within your blogging platform.

You can make a list of extensions, integration needs, and other features that you may need in your blogging platform before deciding the best blogging platform for your blogging needs.

5 blogging platforms I would recommend

WordPress.org

WordPress blogging platform

This is one of the oldest blogging platforms. Ever since it was launched in 2003 it has become one of the most widely used content management systems. As of 2022 almost 43% of all the websites on the Internet are managed on WordPress. It holds 65% market share for content management systems worldwide.

Most of the web hosts these days offer WordPress.org as a pre-installed hosting package so you don’t need to physically install it on your server. Even if you go for conventional hosting packages, WordPress.org can be installed in a single click.

Once the WordPress blogging platform is installed it is ready to work out of the box. You can straightaway start publishing blog posts although you would want to customize it in certain ways. It comes with standard themes and layouts that can help you publish blog posts immediately.

Why do I recommend WordPress.org as a blogging platform of my preference?

The best part is that all your content remains with you. The blog posts that you publish, the images that you use, they all belong to you.

All the blog posts are stored in a MySQL database. You can always take backup.

In case you want to move to another web host, you are not stuck. All you need to do is take the backup of your MySQL database and then restore the backup on the new web host.

It is also a very lean CMS. Unless you install lots of plugins and extensions it has a very straightforward source code. This is very important for your search engine rankings. The less source code you have, the easier it is for search engine crawlers to access your main content.

Aside from the fact that you can fully customize it as per your needs – make it look exactly the way your existing website looks – it is harder for your content to be found by your target audience. You are publishing everything under your domain. Unless your content begins to be crawled or unless you have a good social media presence, nobody knows about what you are publishing. You have to start everything from scratch.

Also, in some cases, you may require knowledge of PHP, JavaScript and HTML to tweak your layout just the way you want. For that, WordPress developers are easily available.

LinkedIn blogging platform

LinkedIn is a social networking platform for professionals, but it is also fast emerging as a viable blogging platform. The content that you publish through the blogging platform of LinkedIn is also called article publishing.

Why use LinkedIn as a preferred blogging platform?

It already has a ready-made audience. It enjoys better search engine presence compared to a new blog that you kickstart under your domain name. It is automatically search engine optimized. You can get visibility faster because good content is promoted among the Lincoln audience.

Since it is a third-party hosted blogging platform in terms of customization and extensibility, you can’t do much. The only benefit is that, provided your blog posts are good and informative, you get traction faster.

Also, LinkedIn prefers blog posts published within its platform when it promotes content compared to links existing somewhere else.

Medium

Medium blogging platform

Medium is a full-fledged third-party blogging platform. The entire content exists on Medium. Then why am I recommending it?

Medium is a very large blogging community. It has its own audience, its own readership. It gives you live stats on how many people look at your stories and how many read them till the end. It has a unique algorithm to present appropriate content to particular readers.

In the beginning I have written that many people discount blogging as a trend that is waning, but Medium created a space for itself when bigger blogging platforms such as WordPress.com, Tumblr and Blogger.com already had thriving ecosystems. It shows that if you offer something unique, if you can stand out, you can still carve out a niche for yourself.

The Wix blogging platform

Wix

Wix is for designing and hosting websites but since most websites also prefer to have a blog, it has its own blogging platform. It has a free version but then on every blog post the Wix branding appears.

The primary strength of Wix is its WYSIWYG editor for creating layouts. You can literally drag-and-drop various components of the design that you want to create. It also has a drag-and-drop editor.

The free version allows you to create your blog as the wix.com subdomain but if you upgrade to a premium version you can host your blog under your own domain. There is nothing to install. You just need to connect your domain with the Wix web hosting server and all the features immediately become available to you.

It has blogging templates for every business need. Its biggest draw is minimalistic layouts and ease of use.

The only problem is that once a template is created, you cannot change it.

Squarespace

Squarespace blogging platform

Just like the Wix blogging platform, Squarespace is a web hosting and web design platform that can also be used to host a blog.

Squarespace is known for its sleek designs with a touch of minimalism. It is preferred by artists and designers as it focuses more on presenting portfolios without obstructions. It has beautiful templates that you can easily tweak. It is said that individual templates are handcrafted by an in-house Squarespace team of designers.

The entire interface at Squarespace works on the philosophy of drag-and-drop and no-code. You don’t have to meddle with a back-end editor to get the layout that you desire. When you are building a page, it looks exactly as it is being designed.

Unlike WordPress.org it does not have thousands of plugins and extensions, but you can have a shopping cart integrated within your Squarespace blogging platform setup. You can also integrate email marketing. There is a members-only area for paid subscriptions. You can also host podcasts.

Conclusion

As someone who prefers better control over design, layout, and content, my most preferred blogging platform remains WordPress.org. Yes, I am biased because, although I’m not a professional WordPress designer, I have a fair idea of how to handle the basic theme-altering functions to get the desired layout for my websites and blogs.

After that it is Medium. Very robust. Easy to publish. Real-time stats. Greater chance of your content being found by the right audience.

Why is it difficult to publish a blog regularly?

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Why is it difficult to write a blog post regularly

You want to, you need to, publish a blog regularly for multiple reasons.

When you publish a blog regularly, you regularly engage your visitors. You improve your search engine rankings. You get to demonstrate and share your knowledge. Your readers have a reason to come back to your website repeatedly. You have fresh content to share on social media websites and other platforms.

Most of the clients who approach me to write for them regular blog posts are looking to increase their organic traffic. This is the best form of traffic. Once your blog post begins to appear in search results, you don’t pay for every click. It is high quality traffic. It is free after you have recovered the cost of publishing the blog post.

How often should you publish a blog post?

Depends on what you’re trying to achieve. Websites like Hubspot recommend that businesses that publish 2-3 blog posts every week get 13X more traffic than businesses that publish 1-2 blog posts every 15 days. Ideally, you should aim for at least one or two blog posts every week. Again, it depends on what results you seek.

Let’s say you want to improve your search engine rankings in the coming two months. Then, I would recommend you publish a decently long blog post – 1000-1500 words – every day.

I have personally experienced good success by publishing even 400-500 words every day for a couple of months. Rankings improved. Targeted traffic improved. New content got crawled faster.

Why do businesses find it difficult to publish blog posts regularly?

Many reasons. You run out of ideas and topics. You feel demotivated by the lack of success that is hard to come due to competition and millions of web pages and blog posts being added to search engines and social media platforms every day. Writing every day can be a Herculean undertaking.

Some of the biggest challenges faced by individuals and businesses wanting to publish blog posts every day include

Lack of interesting topics.
Not knowing where to start and where to end.
Not enough time due to the core professional obligations (you may be a lawyer, a designer, a programmer or an architect and writing is not your main occupation).
Not having a content calendar or a clearly-defined plan.
Inability to come up with original content.
A sense of boredom – initially you may be full of excitement but as blogging becomes a usual business chore, it tends to become a boring activity.
Not knowing what to prioritize – writing what you love or writing what your core audience finds useful.
Not getting enough traffic – organic traffic doesn’t come in a few days. It may take a couple of months before the traffic begins to trickle.
Finding the perfect niche – if you don’t know your niche you are simply beating around the bush and wasting your time and precious resources, and this further leads to inertia.
The absence of the writer’s discipline – writing is a discipline and only professional writers seem to have it.
Not working with a professional writer – since writing is better done by a professional writer it is better to assign the task of writing a regular blog post to a professional blog writer.

How to make it easier and more profitable to publish a blog regularly?

You have two choices: become a prolific writer yourself or assign the task to someone who himself or herself is a prolific writer, preferably, a professional writer or content writer.

Why is it so?

A professional content writer is a dedicated writer who is everyday writing blog posts for different businesses. For a professional content writer or blog writer, writing is not a chore, it is a professional undertaking, it is a livelihood. Hence, the interest that a professional content writer shows in your blog writing, it may be difficult for you to show.

For your blog to be successful it needs to be relevant, regular and effective. Day after day it must deliver value. Your visitors must have a strong reason to come back to your website and check out your blog.

If your blog is not delivering value, it will fail to draw targeted traffic.

The problem with organic search engine rankings is that everything is interconnected. It is like an old motorbike – you need to keep kicking until the engine cranks up and your bike starts.

Somehow you need to make people come to your blog and enable them to stay there. If you don’t have quality content, people won’t stay and Google has a way of finding that out.

Here is an example:

You find one of my links on Google and come to my website. You don’t stay even for a few seconds. You go back to Google and start checking out other links. What does it tell Google?

It tells the Google algorithm that you didn’t find useful information on my website and consequently, the current rankings that the link enjoys should be degraded for the keyword that you used.

On the other hand, if you stay on my website for 3-4 minutes and you read a major portion of my web page or blog post, it tells Google that my link contains useful information and as a result, my rankings for that keyword for that link further improve.

These attributes for a successful blog can be delivered by a professional content writer or a professional blog writer. A professional content writer delivers

High quality blog posts regularly.
Quality research.
Engaging writing.
Publishing of your blog posts as per your calendar.
Targeted topics.
Search engine optimized content.

7 immediate benefits of publishing a blog post every week

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Benefits of publishing a blog post every week.

Almost every month I publish a blog post prompting my readers to regularly publish blogs on their business websites. Blogs are automatic SEO magnets. They are structured in such a manner that you don’t need to do anything extra to improve your search engine rankings – provided you are using a standard WordPress theme that does not obstruct the Google crawler from accessing your content.

Ideally, you should publish a blog post every day. At least for SEO purposes. The more you publish, the faster your content gets crawled by search engines. You also cover more topics and increase your keyword. Talking about keywords, never overusing keywords when you are writing blog posts.

Since publishing a blog post every day may be an expensive undertaking when you need to hire a content writer or blog writer to write your blogs, my suggestion is, stick to a one-blog-post-per-week schedule and you should start experiencing some benefits immediately.

Just like everything else in life, there are caveats. Nonetheless, the fundamental factors that improve your search engine rankings as well as your conversion rate, is the quality of your content, the relevance of the blog posts that you publish. Stick to quality, stick to relevance, and everything else pretty much gets taken care of by itself, well almost.

1. A weekly blogging schedule improves your search engine rankings

Regular weekly blogging improves your SEO.

Whenever I talk about search engine rankings, please always keep in mind that only the rankings that get you targeted traffic are worth considering. Improving your rankings for random keywords and search terms doesn’t help you much.

Carefully prepare a list of keywords around which you’re going to write and publish blog posts. Formulate all your titles and topics and headings and subheadings around those keywords. Never lose track of your keywords.

I have often seen that clients get happy because their rankings suddenly improve through regular blogging, but they don’t generate much business. This is because although the rankings are improving and also the traffic is increasing, the right people are not coming to the website or the blog. Hence, no business.

Anyway, how does publishing one blog post every week improve your search engine rankings?

You give Google more content to crawl and index. A greater number of your links are included in the search index. You are covering more keywords, especially the longtail keywords.

Consider the probability. What are the chances of you winning a lottery? Never buying a ticket, occasionally buying a ticket, or regularly buying a ticket? No, I’m not suggesting that you get addicted to buying lottery tickets and squander away all your savings. What I mean is, if you do more of something, provided you do something specific, the probability of a specific outcome increases.

The same way, the probability of your content appearing on Google search results increases if there are more links from your website in Google’s index.

Getting your content crawled by Google can be a big issue. Although the search engine is crawling millions of web pages, blog posts, images, videos, and social media posts, almost every hour, since it is crawling practically everything, it may take a month, or even more, for the Google crawler to visit your link.

Your website gets crawled randomly. There is no schedule. This is because the Google crawler doesn’t know when you publish content. Not everyone publishes a regular blog. Not everyone updates website content regularly. Hence, it is left on randomness to decide when your website gets crawled.

On the other hand, if you have a schedule and you stick to your schedule, Google learns to crawl your content based on that schedule. Hence, if you publish a new blog post every Wednesday, there is a greater chance that your website will be crawled every week, probably somewhere around Wednesday. If you publish a blog post every day, your website is going to be crawled every day. If you post multiple blog posts every day and you go on doing that for months, your website gets crawled multiple times in a day.

Hence, regularity gives you a significant edge over other websites that don’t publish content regularly.

Again, publishing a blog post every day, or posting multiple blog posts every day, can be expensive if you need to hire a content writer, but even a weekly schedule brings you immediate benefits. Within a couple of months, you will see a marked improvement in your crawl rate and targeted traffic.

2. You get more subscribers for your mailing list

You get more email subscribers with regular blogging.

Every business must build a mailing list. A mailing list is a list of email ids that people give you, knowingly, consciously, with their consent, and you use these email ids to keep them engaged fruitfully.

Most small businesses publish a newsletter to keep in touch with their subscribers.

The benefit of building your mailing list is that people agree to remain in touch out of their own choice. They come across your subscription box on your website/blog, they drop their email ID with their consent, and then you can regularly keep in touch with them. These people are interested to hear from you. They don’t mind if you send them emails. Every business wants to build such a mailing list.

I use my mailing list to broadcast the blog posts and web pages that I’m publishing on my website all the time.

When you publish a blog every week, you get more people to your website who are interested in your content and since they are interested in your content, they will subscribe to your newsletter so that they don’t miss your content.

This may not be an immediate benefit of publishing a blog post every week because a mailing list takes time to build, but it definitely kickstarts the process. As the proverb goes, “If there was a better time to start building your mailing list, it was a couple of years ago.”

3. Increase followers and visibility on social media

Fan following on social networks increases with regular blogging

Entrepreneurs and businesses who share their own content on social media websites get more followers and enjoy better visibility. If you simply share content from other websites, although your followers will value that, the effect is not the same as publishing your own content and sharing your own knowledge and wisdom.

People who share their own insights get more followers and people take them more seriously. Chances of active engagement are also better. People may share your content on their own timelines, giving you more exposure.

Publishing a blog post every week on your business blog and then sharing it on your social media profiles also seed new conversation ideas.

4. You have more content to repurpose

You have more content to repurpose when you blog regularly.

You may like to read How to repurpose old content.

Repurposing old content means reusing your existing content through different formats and different presentations. Maybe you can pick up a single paragraph from one of your blog posts and then post it on LinkedIn. Maybe you can create a small visual out of the same paragraph and then post it on Instagram.

Complete blog posts can be created out of small portions of your existing content. For example, I can write a new blog post from the point “Increase followers and visibility on social media by publishing content regularly”, that I have discussed above.

After a while it becomes self-fulfilling. The more content you publish every week, the more content ideas you have for different content marketing needs.

5. You share your human side with your readers

Regular blogging allows you to share your personal side.

In my case, there is not much difference between my writing style whether I’m writing for my main website or for my blog, but with most of the businesses, this is not the case.

The language that people use on the main website is different from the language they use on their blogs.

You can let your hair lose when you are writing blog posts. You don’t need to sound very official. Your language can be free flowing. It can be conversational. It can be friendlier.

This helps you make a connection with your visitors. You’re not some highflying executive or a salesperson just interested in making a sale. You’re interested in sharing your thoughts. You want to tell stories. You want to share anecdotes.

The trust factor is very critical on the Internet. When people come to your website and decide to do business with you, or decide to go away without doing business with you, you’re not there to talk to them personally. It is what you have written on your website or blog that does the talking. You cannot have conversations through monotonous and jargon-ridden interactions. There need to be friendly conversations to make people comfortable and to make them trust you. Weekly blogging on your website helps you achieve that.

6. You earn more backlinks

You get more backlinks with regular blogging.

I have never approached other websites to put my links on them. All the backlinks that I have gathered, I have gathered naturally. People come across my content on Google and social networking websites, find it link-worthy, and then link to it.

Almost everyone is aware that one of the biggest benefits of getting quality backlinks is that it improves your search engine rankings. Google considers backlinks as endorsements. Why would people link to your content unless it offers something valuable?

People want to share to authority content. For example, if someone writes about the benefits or advantages of publishing a blog post every week and then wants to backup with another link, the author can link to my present blog post on the same topic.

As mentioned above, one of the most popular and well-known reasons for getting backlinks is improving search engine rankings. After quality content, it is the quality of your backlinks that has the biggest impact on your SEO.

You also get additional exposure. What if hundreds of websites share your link? What if your link is shared by a news website? What if you are quoted by a business reporter and along with your quotation, he or she also publishes a link to one of your blog posts? You get a ton of additional traffic.

In fact, people who don’t want to rely on Google put lots of energy into getting high quality backlinks just for the sake of generating traffic from all those websites.

7. Establish yourself as an expert or an authority

Regular blogging establishes you as an authority.

By publishing a blog post every week and sharing your knowledge and wisdom, you establish yourself as an authority on your subject.

I am a content writer. People hire me for my content writing and copywriting services. It definitely helps them decide in my favor when they see that I have published so much content on the topic of content writing and copywriting.

Prospective clients come across my blog posts on Google or LinkedIn, they come to my blog and see how much I have written on the topic, they get impressed, and then they contact me for work. Most of my work comes through people who first see my blog.

Although I don’t offer my services as a content consultant, most of my clients want to know so much about what to publish and how to publish, that these days, I have started charging them for the time I spend talking to them. It deters some clients for striking up long conversations about their content, but it also encourages many clients to pay for my time for my consulting services.

Publishing a blog post every week isn’t very difficult even if you have to pay for every blog post. The advantages outweigh the cost. Of course, it would be easier if you could write and publish blog posts on your own, but then, you may be good at your profession, but it may not be possible for you to come up with high-quality content, especially on a weekly basis. I know a client who is an excellent writer and in fact, in her field, she writes better than I do, but she cannot be consistent. This is because she is not a professional writer. She is a technology consultant.

Anyway, although there are some great, immediate benefits of publishing a blog post every week, if you can afford it, at least for the first 2-3 months when you kickstart your content marketing campaign, try to publish a blog post every day. This gives you lots of content to offer to Google. Your website gets crawled every day and hence, new content becomes available to your target audience faster. You can maintain the buzz around your website on social networking websites. Your search engine rankings improve within 40-60 days.

6 ways to make money with blogging

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Wondering how to make money with your blog? In this post I’m going to share 6 ways you can make money from your blog. There are multiple blogs and articles on the topic offering you 25 ways or even 50 ways to make money from your blog, but they are basically a regurgitation of the 6 ways that I have mentioned here.

In the beginning when people started blogging, it was for a hobby. People wanted to share their hobbies. They wanted to share their coding expertise or their web design techniques. Some mothers and fathers shared their travails with their kids. Some early bloggers started giving health or self-improvement advice.

As their traffic grew, people began to see the commercial prospects of their blogs, mostly by publishing AdSense ads. People started making money with blogging. Many bloggers made lots of money with AdSense. Some bloggers are making $300-$600 per day from the AdSense ads – or at least that’s what they claim.

I have been publishing a blog on content writing, copywriting and to an extent, content marketing, for more than 10 years now. I never thought of publishing AdSense links because it is a business blog. I mostly use it to promote my content writing services.

My blog has been gradually picking up traffic. My search engine rankings have improved for many related keywords and search terms. Therefore, I get at least two queries from my website asking if I would publish sponsored blog posts.

Sponsored blog posts mean they are ready to pay for the blogs that I publish on my blog (provided by them) along with a “do-follow” link. I turn them down. I create content for my blog on my own. I do accept guest blog posts. But not sponsored blog posts.

If you want to publish a blog and wonder how you can use it commercially, I’m listing 6 ways you can commercially use your blog.

Now, before you can use your blog for making money or for any commercial gains, you need to build traffic. Lots of traffic. Whether you want to make money through advertising, affiliate links, or any other means, you need to build an entire platform where hundreds of thousands of people come to your blog on monthly basis. Even if you’re getting around 1000 visitors every day, it is difficult commercially milk your blog.

Hence, if you want to use your blog to make some decent money, in the beginning don’t get desperate. Focus on the quality of your blog. Provide maximum value. Build traffic. Just focus on that. It may take you a year of regular publishing (1-2 blog posts every day) before you get some decent traffic.

How quickly you can start commercially using your blog also depends on your niche. There is a great chance of early success if you don’t face much competition but there is great demand for the topic you have chosen for your blog.

If the market is quite competitive or saturated, you have got an uphill task for yourself. It will be a bit difficult to make money and you may have to persist for a long time.

For example, if you want to start a technology blog, you should keep in mind that there may be hundreds of thousands of technology blogs. Every major news website or magazine has a technology section. And they are publishing 10-15 updates every day. As a single person, it may not be possible for you to compete. Therefore, before starting a blog, make sure you choose a topic or a field that is less competitive, but people do want it.

With this out of the way, let us go through the 6 ways you can make money from your blog.

1. Use your blog as a business blog

Since I publish a business blog, this is the first topic I want to talk about. Every business these days seems to have a blog. It may be a fad, or they actually see a merit.

Publishing a business blog has multiple benefits:

It builds an audience.
It gives people a reason to visit your website frequently.
Your search engine rankings improve.
Higher ranking blog posts improve the rankings of even your main website web pages.
More people link to your website.
Your prospective customers and clients feel more connected because they are constantly reading your thoughts and observations.
Search engine crawlers crawl and index your content with greater frequency.
Your website becomes a knowledge hub and you come to be known as an expert.
You have original content to share on social media websites.
People readily subscribe to your mailing list when they see that you are publishing quality content.

2. Publish AdSense and other promotional links

As you know, Google makes most of its money through advertisements people place on the search engine itself as well as on partner websites. These partner websites publish AdSense links. Whenever someone clicks the link, Google makes money.

According to a good AdSense explanation published on the SEMRush blog, Google pays 68% of the click amount. How much advertisers are paying per click depends on the niche. They can range from $0.20 to higher than $25. The above blog post also explains how to find the niche that can make you the most money. It is better to choose a niche that pays you higher per click if publishing a blog for commercial purposes is your primary goal.

AdSense isn’t the only program. This Hubspot blog post has reviewed some great AdSense alternatives for bloggers.

3. Promote affiliate programs

Promoting affiliate programs is one of the earliest forms of making money on the web. Even when there was no blogging, people were making money off affiliate programs. In fact, in a sense, even AdSense is an affiliate program because you are helping Google sell its product, advertising.

In affiliate programs, you don’t need to have a product or a service. Someone else has a product or a service. You simply promote it through your blog. When someone purchases the product or service through your blog, you earn a commission, which is called affiliate commission.

Amazon.com has a widespread affiliate program. People publish reviews of various products and within those reviews they include Amazon links. Once you have created an affiliate account with Amazon, you get custom links that you can include in your blog posts. If someone clicks on those links, goes to Amazon.com and purchases that item, you get a commission.

There are many companies that offer such commissions.

4. Promote your brand

Personal branding can be greatly beneficial. Take for example Seth Godin, a speaker, an author, and a marketing expert. He has been blogging since the inception of blogging. The legend has it that he never misses publishing a blog post.

If you are an expert in a field – leadership, business management, data analytics, politics – you can share your thought leadership blog posts to maintain visibility and establish yourself as an authority figure.

Once your blog becomes famous, you can get book deals and speaking assignments. You can organize seminars and workshops and podcasts and whatnot. Some people have turned their blog posts into books.

If you’re a consultant, it’s very important for you to build your brand through publishing a regular blog displaying your expertise.

5. Publish sponsored blog posts

As I mentioned above, many people approach me to publish sponsored blog posts on my business blog. Once your blog builds traffic, people are ready to pay for getting published there. Many high traffic blogs publish sponsored blog posts, and they mention at the top that it’s a sponsored post.

Suppose someone is launching a product or offering an attractive discount. It will be easy to get exposure on a high traffic niche blog. If you are one of those niche blogs, you can charge a premium for publishing a sponsored blog post or a press release on your blog.

Don’t overdo though. Keep a 9:1 ratio – nine non-sponsored blog posts and then one sponsored blog post.

6. Offer premium content

This is a good way of making money from a blog for people who are experts, and the others are ready to pay to them for their expertise.

Suppose you publish a great blog on web design but there are some much-needed but difficult-to-get techniques that you know but aren’t sharing publicly. You can make them available in a private section on your blog which you can call a premium section. People who subscribe to your monthly updates can get access to that premium content.

Conclusion

Just like any other business venture, it takes hard work to build a blog that can make money for you. A moneymaking blog has the following characteristics:

Persistently high traffic for relevant keywords.
A very narrow niche.
Less competition and more demand.
High-quality content that is published regularly.

Is there a formula for commercially successful blogs? I cannot say there is a formula, but if your blog has the above-mentioned 4 attributes, you can certainly create a blog that makes money for you.