Something to keep in mind when it comes to paying your content writer

September 7, 2011
By Amrit Hallan
Business Development

If you have doubts regarding how much you should pay your content writer, I would like to say, think, what value you derive out of his or her content. After all, you are going to run your entire online business on the strength of the content you have on your homepage and elsewhere. Your business content is more important than your website layout and you will realize this if you somehow manage to stay on despite shoddy content. Most of the online small businesses don’t survive because they don’t have quality content on their websites.

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Why your business needs a content marketing strategy

October 21, 2010
By Amrit Hallan
Business Development

Every business that aspires to leverage the potential of content marketing needs a well-defined strategy in order to produce and promote targeted content. Content marketing strategy involves thoroughly understanding what your audience wants and then provided on a regular basis. You also need to identify places where you can promote your content. It is a well-orchestrated marketing activity that can give you high returns at significantly lower costs. Once in place your content goes on bringing you more and more business.

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What all must you consider in order to have a successful business blog

October 8, 2010
By Amrit Hallan
Blog Publishing

Publishing a vibrant business blog is a full-time commitment. It is just like any other business activity that requires dedicated attention and strategy. I have observed many businesses start their blogs just because their competitors publish them without actually understanding the overwhelming benefits. Once it becomes successful your blog can be the most potent marketing and PR tool for your business.

Having a successful business blog is not as unattainable as it is made out to be by the so-called experts. The same business strategy can be applied to your blog too. It takes time and effort, it takes innovation and it definitely takes strategy to create a successful business blog and all these ingredients you must already be using to run your business.

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How Not To Depend Much On Search Engines

September 15, 2010
By Amrit Hallan
Business Development

It is a precarious situation to be in if most of your traffic originates from search engines. What if tomorrow something happens — some sort of misunderstanding or some algorithmic mishap — and all your links on the search engines are gone and even if they are not gone you have lost rankings for all your important keywordis and search terms? Scary, isn’t it? Even I am in such a situation. There have to be alternative ways of getting targetted traffic to your website or blog.

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