Tag Archives: Business Blogging

Are you blogging regularly? Here is why you should

Benefits of regular blogging.

In the beginning blogging started as a hobby movement. Publishing was being democratized on the Internet and many tools came to exist that would allow people to publish their thoughts and opinions without expensive software.

From Blogger.com to Movabletype to Tumblr, and everything in between, I have used practically every blogging platform, before finally settling with WordPress.

My website and my blog these days are powered by WordPress. Anyway, this is a side issue.

Once thousands of people started publishing their blogs regularly, they discovered that Google preferred blog posts over regular company web pages.

It wasn’t surprising. People shared more information through blog posts than through company web pages. The blogging content was more search engine friendly, especially when you used software like WordPress.

Most of the blog posts that you publish using WordPress are search engine optimized. These posts have SEO-friendly URLs. They have titles with the main keywords. People use headings and subheadings to create different sections. Many posts are interconnected through hyperlinks. Through the “Recent Posts” section, almost every post become scrollable.

Search engines like Google found blogs ideal for higher search engine rankings.

Soon the SEO community discovered blogs and started using blog posts to improve search engine rankings and to generate more traffic.

It worked wonders for many businesses. I definitely benefited from blogging. I still do.

Just as it happens with every technology and every trend, once a few people begin to benefit from it, more people want to benefit from it.

When more people benefit from it, they want to find faster ways to benefit from it. They begin to find workarounds. They begin to “exploit” loopholes and capabilities.

The same happens with blogging. These days almost every business website has a blog. Every entrepreneur knows that blogging is an essential part of search engine optimization. You have SEO plug-ins that tell you how to write (I recently uninstalled such plug-ins) to improve your search engine rankings. They tell you how many images are good and how many images are bad or whether you are repeating the keywords enough number of times or not.

Despite the fact that the search engine crawlers these days can crawl and index millions of pieces of content per second, the audience is still limited.

When you search for something, Google tells you that these many links have been found.

Content writing services – number of Google results.

Google is just trying to make you feel good that it has so much information for your queries. Of course, you’re not going to go through all these millions of links. At the most you’re going to check out the first and the second pages of search results.

Google may be crawling and indexing millions of links every day, the way people use this information hasn’t changed much. Most of the people still don’t go beyond the third page.

So, almost everyone is scrambling for the limited space.

This is where people begin to get disenchanted, and they lose confidence in the effectiveness of blogging. Not every blog post can appear on the first page. And that too, when you are competing with millions of blog posts for the same keyword or key phrase.

This is where they commit a mistake.

Don’t publish blog posts just to improve your search engine rankings

If you think that your blog exists only to improve your search engine rankings, you’re going to be in for disappointment.

The search engine benefits of blogging begin to show after some time. And that too if you blog regularly – 3-4 times every week.

Blogging definitely has SEO benefits and if you publish regularly, these benefits begin to manifest in a couple of months (provided you are publishing every day or every alternative day), but don’t just focus on improving your SEO.

The problem with just focusing on SEO is that then it becomes your primary concern. You want every post to rank well and for that, you take “measures” such as using keywords these many times, using the keywords in the title, and so on.

Yes, these things are important, and I strongly advise that you should use keywords in the title and in the copy even when you are not worrying much about your search engine rankings, but then there comes a time when instead of sharing your knowledge, you are constantly trying to improve your search engine rankings.

This becomes self-defeating. The more you try, the more you fail.

Is blogging no longer beneficial?

Blogging is still one of the best ways of improving your search engine rankings, engaging your audience and sharing your knowledge and experience.

Then why do so many people say that blogging is no longer beneficial?

They jumped on the blogging bandwagon just because they thought that blogging would improve their search engine rankings.

They had no intention of actually publishing engaging content to educate and inform and to add value. Their sole purpose was to exploit the platform to fill their websites and blogs with target keywords and key phrases.

The problem with this approach was, there were hundreds of thousands of people publishing blogs with the same attitude and the same approach.

How people search on Google and other search engines never changed. How many pages people were ready to check for the search results before giving up, never changed. The space was as limited as it was before.

The only thing that changed was, Google had more pages to crawl and index. The competition increased. The competitiveness of the keywords increased – it was harder to rank for the same keywords.

The more they tried to trick, the more “workarounds” they found, the smarter the Google ranking algorithm became at weeding out low-quality content.

Since these people mostly run behind razzmatazz, they began to find social media more attractive. They lost interest in blogging because well, running a successful blog is hard work. Rewarding, yet, hard work.

First they declared that email marketing is dead because they spammed the crap out of it – email marketing is still thriving and in fact, is more effective than it was 20 years ago.

Then they declare that blogging is no longer effective.

Blogging is still very much effective for those people who understand what blogs are for.

You need to understand that higher search engine rankings are a byproduct

Your higher search engine rankings are like money. How do you earn money?

Assuming you are not a swindler, or a robber, or a criminal in general (who work for the sole purpose of getting hold of money), you need to earn the money you have.

You are an engineer, and you are paid for your engineering skills. You are a web designer and you are paid for your web design skills. I am a writer, so, I’m paid for my content writing and copywriting skills. Famous performers become celebrities and they are paid for their ability to perform as well as for their celebrity status (which is, branding).

Hence, money doesn’t come to you for the heck of it. You do something else, and the money is a byproduct. Although, your ultimate goal is to earn as much money as possible, money can only come to you when you do something worth paying for. People, organizations, and businesses don’t just give you money because you exist. They give you money because you deliver something, or you satisfy some need.

The same happens with search engine rankings. Your rankings won’t improve because you desperately want to improve your rankings. Your rankings improve because you publish high quality content, content that people find useful. The more relevant your content is, the better search engine rankings you will enjoy. Hence, your search engine rankings are a currency.

This brings me back to the original question that I asked in the title of this blog post: Should you be blogging regularly?

This question was triggered by this Entrepreneur blog post that I came across yesterday: Why blogging should be on your weekly to-do list this year.

Blogging still delivers to those who understand the true essence of blogging – engaging audience by sharing valuable information.

The above Entrepreneur blog covers some important points about why you should be blogging regularly, but I will rewrite them here for my own audience.

Your blog gives reasons to people to visit your website multiple times

Familiarity builds trust. Whereas I definitely get new business queries from people who find my website on Google and have visited for the first time, people who actually end up becoming my clients (pay me for my services) have visited my blog or my website multiple times.

They have received my updates multiple times. They have read a few of my blog posts. They have come across my updates on LinkedIn.

Now, I’m not saying that I never get business from people who have just landed on my website – I definitely do – but most of my business comes from people who have visited my website multiple times.

This is true for almost every business. Nobody becomes your customer or client the first time he or she visits your website. People need some sort of familiarity. A blog that you regularly publish gives them a reason to access your content and consequently, become familiar to you, and then consequently, begin to trust you.

You get a chance to demonstrate your expertise through your blog

How do you convince people that you know your stuff? How do I convince people that I am a content writer who can provide engaging content to them and also help them improve their search engine rankings?

I regularly share my expertise on my blog. When people come to my blog, they know that I have covered practically every topic on content writing, content marketing and copywriting.

Hence, if you are looking for a content writer, do you feel confident working with a content writer about whom you don’t know much, or a content writer you are familiar with because he or she regularly shares his or her expertise through his or her blog?

Your blog gets you backlinks

As you regularly demonstrate your expertise in your field, people begin to respect you. They begin to look at you as an authority figure. After all, you need to have some knowledge to be able to write so much on your blog.

Also, very few people simply want to blow their own horn. They need validation.

Suppose I explain to you a particular method that can improve engagement on your website, I may also like to backup my claim by linking to another experienced content writer or digital marketing expert who says the same thing.

The more you blog, the more content you provide to other bloggers and publishers to link to. This improves your search engine rankings because backlinks are one of the most important requisites for higher search engine rankings. Especially the backlinks you earn through the strength of your content.

Regular blogging helps you build your mailing list

One of the biggest benefits of building a mailing list is that people trust you enough to share their email ID with you and give you access to their inboxes.

It shows they want to keep in touch. In case they are unable to visit your blog or website on their own, they don’t want to miss the great content that you are publishing. Subscribe to your mailing list only when you have something good to say regularly. They won’t be interested in you if you publish once or twice a month.

Regular blog publishing increases your search engine crawling rate

Google is constantly crawling the web to index new content and update existing content. But it needs to optimize its resources. If a website is updated once a month or once in two months, it’s no use sending out crawlers in its direction every day.

Hence, Google keeps track of websites that are published or updated frequently and then sets the crawl rate accordingly.

On one of my own blogs, I have observed that when I updated my blog multiple times in a day, my content was crawled and indexed within minutes. It was like, I published a blog post and then when I searched for it after a couple of minutes, it was there in the search results!

If you publish regularly then Google begins to crawl your website regularly. It means your content is crawled and indexed faster. Otherwise, it may take anywhere between one week or one month before your content begins to appear in search results.

In conclusion, blogging still holds the same benefits that it held a decade ago. It is still good for SEO. It is still good for engagement. It helps you promote yourself as an authority figure. It establishes you as an influencer. But only if you blog for the sake of blogging and not just for the sake of improving your rankings.

How does blogging help you grow your business?

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How business blogging grows your business.

More than a decade-and-a-half ago, blogging transitioned from a mere hobby or an AdSense money making tool to business branding platform.

Almost every mainstream business has a blog these days.

You may like to read: 10 Beginners Tips for Business Blogging.

Most businesses claim that they publish blogs regularly because they want to provide useful information to their visitors and customers & clients and also to keep them engaged.

This is a very good reason, but in reality, most of the businesses publish blogs because blogging improves their search engine rankings. Hence, it is a multi-pronged benefit.

In this blog post I would quickly like to discuss how blogging helps you grow your business. The post is inspired by another blog post published on Entrepreneur.com, titled 5 ways to grow your business through blogging.

Blogging improves your SEO

There are multiple reasons why blogging is good for your SEO, assuming you blog regularly. Here are some reasons:

Blogging platforms like WordPress are structured in such a manner that they make your content search engine friendly.
Individual blog post is also structured in a search engine friendly manner as it has the main title, headings and subheadings and categorization.
Writing and publishing new and fresh content is easier using a blogging tool like WordPress and hence, you don’t need a web designer to add new posts or edit existing posts. It means there is a greater incentive to publish regularly and without much fuss.
Since you can write and publish new and fresh content you are constantly providing Google and other search engines new content to crawl, index and rank.
Search engine crawlers can access every single blog post from your homepage (provided you haven’t taken extra measures to prevent this from happening).
Interlinking to other blog posts makes it easier for search engine crawlers to jump to different portions of your business blog.
Since you’re constantly publishing interesting and useful information, other bloggers and website owners have a reason to link to you, improving your SEO in the process.

So, writing and publishing regularly on your business blog is good for your SEO and when your search engine rankings improve, especially when they improve for your targeted keywords and search terms, your business grows.

Business blogging increases your direct traffic

One of the biggest benefits of regularly publishing a business blog is that it increases your search engine traffic, but additionally, it also increases your direct traffic.

As mentioned above, other bloggers and website owners link to your blog or individual blog posts.

For example, American Express publishes Open Forum and I have linked to this business blog multiple times from my website.

Hence, when you regularly publish valuable and link-worthy content many high traffic websites link to your website or blog, and in this way, you get direct traffic from there.

Sometimes even mainstream journalists find the information on your website useful and from their articles, they link to your website, generating more direct traffic in the process.

Business blogging increases your newsletter subscribers

There are multiple reasons why your newsletter subscribers increase when you publish valuable and useful content on your business blog. These are

They don’t want to miss out when you publish fresh content.
More people coming to your blog through search engine traffic as well as direct traffic means more people subscribing to your newsletter.
The blog content can be repurposed as newsletter content, attracting more subscribers.

Publishing a regular newsletter has proven to be one of the most potent marketing tools to grow your business.

Business blogging increases your social media engagement

When you publish a blog post on your blog you can share the link on your social media profiles. This in turn creates buzz.

There are many businesses who simply post content directly on their social media timelines. There is no harm in it but when you first publish useful and authoritative content on your business blog and then you encourage people to talk about your content on social media, it establishes your authority and when you establish your authority, people develop interest in your capabilities and they pay more attention to what you say.

How to build a successful business blog?

To build a successful business blog, you need to do the following:

Write high-quality, useful blog posts.
Stick to a publishing schedule.
Publish regularly – maybe three blog posts every week.
Market your content – use your social media profiles and your newsletter to let people know that you are publishing new blog posts.

The most fundamental thing you can do is publish regularly. This I have observed across the spectrum. Even if the design is not great. Even if you’re not very active on social media. Provided you publish great content and publish it regularly, your business blog is going to succeed.

What types of business blogs have I been writing for as a blog writer?

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Types of business blogs I have been writing for as a blog writer

Although on the Internet, while providing writing services, one has to wear different hats, by the end of the day, I’m a plain writer.

Why am I saying that? Because I have been writing for a diverse range of websites and blogs. Some of them I’m listing below:

Information technology blogs including programming, web hosting, blockchain development, mobile app development, software consulting and server management (many more).
Real estate development and realty.
Construction business.
Shipping business.
Fin tech and finance (including accounting, bookkeeping and taxation).
Garments and accessories (yes, even how to buy eveningwear and ballroom dresses).
Dental implants.
Skin care.
Internet marketing and search engine optimization.

and many more.

Does this make me jack of all trades and master of none?

Depends on how you look at it. My field is information technology so, it’s easier for me to write on IT, programming, app development, software development and enterprise level solutions.

Since I need to market my business on my own, and since I have been working on my own since 2004, I have developed an in-depth knowledge of Internet marketing and SEO, and consequently, I find it easier to write on related topics.

Other than these, being an experienced writer who is writing almost all the time, when I’m given a subject, I can do a decent job and sometimes, clients are even thrilled.

That is why I have been getting lots of blog writing assignments for real estate and finance.

Given an outline I can write on pretty much every topic. Even when the outline is not given, provided the information is available, I can come up with some decent work.

The main reason my clients hire me (aside from the fact that I write convincingly) is that I have gained lots of experience writing SEO content. Unlike with other writers, they don’t have to train me to write for the search engines.

My main strengths as a blog writer are:

I write well with very few spelling and grammar mistakes (most of them are differences of opinion, to be frank).
I write convincingly and in a conversational style.
My writing can be easy-going as well as uptight, depending on the audience and the needs of the client.
I write as a businessperson. From the very first word that I write to the last word that I write, the interest of the business for which I’m writing, is constantly at the back of my mind.
I don’t have to make an extra effort to write search engine optimized content. I do it naturally.

What makes me a good blog writer for your blog?

Adaptability. Dependability. Sincerity. Effortlessness.

I don’t compromise on my principles.

Having said that, I totally understand that your interest needs to be of paramount importance when I’m writing your blog posts.

Hence, I strike a balance between what I want to write and what I should be writing.

I come with an attitude because I believe that a writer who does not have an attitude is either a reporter or a stenographer.

When I write, I keep two things in mind, or rather, three things:

The interest of your readers – what they should gain when they read your blog post.
Your interest – what you should gain when your blog post is published.
SEO – how the blog post that you have published improves your search engine rankings.

This enables me to deliver just the blog posts you need for your business blog.

5 qualities to look for when you need a blog writer for your business blog

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Qualities to look for when you need a blog writer for your business blog

In this blog post you are going to learn about the qualities to look for if you need to hire a dependable blog writer for your business.

What is a blog?

A blog is different from a website.

Initially blogs were like journals. People would create random entries and then publish them.

On the homepage there appears a chronological list of all the posts that have been recently published, most probably in datewise descending order, with the latest blog post appearing at the top.

In the early days the Internet hadn’t yet been commercialized. It was mostly run by volunteers or hobbyists. There were a few business websites, but most of the content published on the Internet came from people who simply liked spending time and sharing their thoughts.

Seeing the opportunity to provide a platform that would allow people to publish their thoughts easily, many companies introduced blogging platforms.

I remember in the early days, there was Blogger.com and even MovableType.

Old blogging platforms

Many more services were started, and then came WordPress in 2003. It completely changed the way the world blogged.

WordPress is a complete blogging software that you can install under your own domain. This way, you don’t have to blog for another platform.

After the launch of WordPress, blogging took a new turn.

It became so popular that right now almost 35% of self hosted websites use WordPress as the platform. As a CMS, WordPress has captured 62% of the market share.

Why have a business blog?

Do you know that business websites that also have a blog have 434% more indexed webpages and links? Websites that have blogs get 97% more incoming links compared to those websites that don’t have a blog.

Initially, when businesses got interested in blogging, it was mainly for SEO. The structure of a blog is such that it is good for your search engine rankings provided you can publish content on regular basis.

This still remains one of the primary reasons why businesses publish blogs, but now, there are many more reasons why they do so. Some of the reasons I am describing below:

Business blogging improves SEO/search engine rankings

Business blogging improves SEO

I must say that merely having a business blog doesn’t improve your SEO. What actually improves your SEO is the way you cover your topics.

For example, if I want to improve my search engine rankings with my business blog, I shouldn’t publish whatever comes to my mind.

I should stick to content writing, online copywriting, SEO, blogging and content marketing, because they are related to my field.

Your business blog helps you because the way it arranges content.

Google likes fresh content and on your blog, you publish content regularly, and hence, give Google fresh content to crawl, index and rank.

Google prefers topic density – how much you have covered your topic – and since you are continuously talking about your business field, it increases your topic density.

How much your business blog improves your SEO rests on how often you publish content, what is the frequency, and how well you cover your core topics.

Your business blog increases your brand visibility

What is brand visibility on the Internet? It means how easily people come across the name of your business or conversations around your business.

Since you give Google more content to index from your domain, more content about your domain is found on search engines and hence, you increase your brand visibility on Google.

When you publish more content and then share it on your social media profiles it gives people a reason to reach out to you, express themselves, and even repost your content on their own timelines.

Brand visibility on social media.

The more you express yourself, the more people talk about you and the more they talk about you, the greater is your brand visibility.

Your business blog gives people something to share on social media

This is an extension of what I have written above. People are not going to simply talk about your business on Facebook, LinkedIn or Twitter just because your business exists.

Why would they bother unless they are getting something out of it?

Publishing your business blog doesn’t mean you continuously harp about how great your business is.

You publish content that helps people.

You publish content people will be interested in.

Hence, when you publish content people can make use of, content they are looking for and content that helps them, they share that content on social media.

Your business blog establishes your authority

A business blog establishes your authority

As I have written above, you cannot continuously talk about how great your business is unless there is some context.

I use my business blog to talk about various content writing and blogging issues.

In this blog post I’m talking about how to hire a blog content writer if your business needs one.

What qualities to look for when you need a blog writer?

It means I know what qualities a blog writer must have to help you publish a successful business blog, and I’m sharing this knowledge with you.

This helped me establish my authority on the topic.

What’s the benefit?

Would you rather work with a novice or someone who knows what are the best qualities of a blog writer?

Your business blog brings more inbound traffic

Your business blog brings inbound traffic

Content marketing is all about encouraging people to come to your website or blog rather than tricking them into coming to you through advertising, which is intrusive and annoying.

Since business blogging increases your brand presence on various channels, it becomes easier for people to find you.

For many years I haven’t used advertising. All my traffic comes from either Google or other websites where my links are present. A big chunk also comes from my newsletter.

That’s all inbound traffic.

I’m not catching people off guard with my pushy advertisements.

I put up lots of content out there. People find that content. Then they come to my website.

More businesses these days are aiming for that.

Why should you hire a blog writer instead of writing for your own blog?

Why hire a blog writer?

I’m covering this topic just for the sake of covering it otherwise, I never convince people into doing something they haven’t thought of or they don’t want to do.

If you want to write for your own blog then go ahead.

There is nothing to stop you.

After all, it is your own blog.

You want to hire a blog writer because you want to hire him or her. You know your need.

Clients who approach me to write for them do so for the following reasons:

They are looking for a better writer.
They are looking for a content writer or a blog writer who can write convincingly for their audience.
They need a blog writer who can maintain a balance between SEO writing and conversion-rich writing.
They need to publish content regularly and consistently.
They need a blog writer who can write for their industry as an expert does.
They need someone with a fresh perspective.

You may have your own reasons why you need to hire a writer for your business blog.

Anyway, if you plan on hiring a blog writer, listed below are some qualities you may like to look for.

5 qualities in a blog writer you may like to look for, for your business blog

5 good qualities of a blog writer

Frankly, there are thousands of content writers and blog writers you can find on the Internet. This is good as well as bad.

Good in the sense that there is no dearth of writers you can find.

Bad in the sense that since it is so easy to find a blog writer, it is very difficult to find a good, reliable blog writer (because pretty much everyone can offer his or her services to you).

Whenever I’m pitching my own blog writing services as a content writer, what makes my clients hire me is the fact that I have a business website.

This means my stakes are higher. It makes me dependable.

I haven’t just randomly created my profile on one of the freelancing websites. I have stuck my neck out.

This doesn’t mean I am trying to put down people who get writing assignments from freelancing directories. They have their own reason. I have my own reason.

Anyway, aside from the fact that you should hire a blog writer who is really serious about his or her services, listed below are some qualities you must look for.

1. Your blog writer must have the ability to write for your audience

Your blog writer should be able to write for your audience

What does that mean?

Maybe someone is a good writer but he or she can only write in a style he or she is comfortable with.

Remember that when content is published on your business blog, people assume that you or someone representing your business, is writing for the blog.

So, your blog writer must be able to write the way the people in your industry like to read.

He or she should be able to seamlessly use and incorporate industry jargon.

It goes without saying that the writing must be error free in terms of spelling, typos and grammar.

He or she should be able to mix conversational style as well as your official “voice”.

People in your industry must be able to read your content easily but at the same time feel reassured that they are reading someone highly educated and well-versed with your industry.

The writer must also be able to understand the business side of writing because only then he or she will be empathetic towards your needs as well as the needs of your customers and clients.

2. Your blog writer must be passionate about his or her writing abilities

Your blog writer must be passionate

Why is it necessary?

First of all, as a writer I know that when one has passion, it shows through between the lines.

What you write is important, but what you don’t write but still convey is even more important, and that comes only with passion.

Second, a passionate writer does not plagiarize. Of course exceptions are always there, but a writer who is passionate about his or her writing ability will be very uncomfortable at the thought of having to depend on someone else’s writing.

3. Knowledge of SEO

Your blog writer must have working knowledge of SEO

Writing search engine optimized content isn’t as simple as it seems.

No matter how good a writer you are, there are thousands of factors that have a direct or indirect bearing on the SEO of your writing.

Although there is no scientific way of proving whether your writing is going to fare well on search engines, there are certain formats, certain ways of using your keywords or search terms, that can definitely improve your search engine rankings.

Your blog writer must know how to

Write content around your keywords.
Organize content in various chunks for better SEO.
Write Internet friendly and mobile friendly content.

One needs to maintain a balance.

Though, many SEO experts these days are saying that you shouldn’t focus much on your keywords, in the same breath they also say that the keywords matter.

Not just the keywords, but also the related words.

Your blog writer must be able to weave an interesting and engaging narrative using your keywords.

4. Your blog writer must be able to research independently

Your blog writer should be able to research independently

Research is very important when writing quality content. Research gives you validity.

It helps you link to authoritative sources.

For example, what are the best strategies to improve your blog’s search engine rankings? It helps you if you can link to some useful insights from an authoritative blogs such as Search Engine Land.

5. You need a blog writer who is going to be consistent

Your blog writer should be consistent

Consistency is hard to get and frankly, unless you have worked with your blog writer for a few weeks or a few months, it is impossible to know whether he or she is going to be consistent in terms of quality and deliverability or not.

Nonetheless, initial communications and a few assignments can give you at least some idea of how consistent the blog writer is going to be.

I have had personal experience with people who are very consistent when seeking work and then suddenly they vanish when I give them some work.

This is a good indication to stay away from them.

It is better if your blog writer has a stake in the work

This is something that I have mentioned above.

When you work with me, I have a stake in my business.

I have a website.

My full business depends on how I deliver.

This is my livelihood.

This is not a random profile existing on some random freelancing website.

Hence, having my own content writing business website, having my own blog writing website, makes me responsible.

Similarly, look for a blog writer who has a higher stake in the work he or she does.

Of course, these rules and qualities are not written in stone. Some blog writer may have them all and some may have just a few of them.

It is going to be your own calling.

How to write meaningful blog posts for your business blog

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The image shows a games court with a goal post encouraging you to write meaningful blog posts

Writing meaningful blog posts for your business blog

A business blog isn’t always about promoting your business. Of course, you want to cover every possible topic not just to improve your SEO but also to give a reason to people to visit your website repeatedly so that you can engage them and establish a lasting relationship with them.

But the success of your business blog depends on writing meaningful blog posts.

When I’m writing blog posts for my business blog, for example this particular blog post, my intentions are

To help you learn something about content writing and content marketing.
To showcase my knowledge and experience.
To give you as much information as possible so that you can make up your mind about hiring me as your content writer.
Making it easier for you to find my website on search engines.
Giving people a reason to share my content on social media.

If I can achieve the above five or at least a few points, the blog post becomes meaningful for me.

Multiple times on my blog I have written about “searcher’s intent”: why someone is searching and trying to find the content that you have. If your blog post satisfies the intent of the searcher, it is a meaningful blog post.

Find out what is the searcher’s intent and then write.

Remember that substance is very important. People can easily make out fluff. Whatever you publish, it must solve the purpose of its existence.

Listed below are a few steps you can take to write meaningful blog posts for your business blog.

Understand what your readers are looking for and then provide the information in their language

To be able to write meaningful blog posts for your business blog it is very important to know for whom you’re writing. The more you know, the better you write.

Remember that blogging is a conversation. This is why it is different from your main website content. Your blog is informal. It is formatted in a friendly, convenient manner. When people read your blog, they must feel that someone is sitting right in front of them and talking to them. Someone who understands them. Someone who knows what they’re going through and accordingly, is offering a solution.

Also, write in a language your target audience is comfortable in. Industry jargon is good if you are writing B2B content and in fact, sometimes if you don’t use technical knowledge, it can be counterproductive. Hence, again, it is very important to understand your audience and then write your blog posts accordingly.

Write to share knowledge and know-how

I’m perpetually writing on content writing. Sometimes content marketing and copywriting. But my primary motive is to explain to my readers why quality content is important for their business. The more knowledgeable my readers are, the more comfortable they get with the idea of hiring a professional content writer for their website and for business blogging.

Take for example this blog post. In this blog post you are learning how to write meaningful blog posts for your business blog. After reading this blog post, you may decide to write on your own, you may decide to hire another content writer, or you may decide to contact me. But the basic purpose is, to make you knowledgeable enough so that you decide that you need meaningful content to maintain a successful business blog.

The good thing about sharing knowledge is that it makes people feel good about themselves. After going through my business blog, you end up knowing more about not just content writing and content marketing, but also the benefits of having high quality content. I don’t force you to hire me. I just share the knowledge and then leave it up to you.

Showcase your skills and experience

For specialized fields, it is very important that you share your skills and experience through your business blog. I write for a mobile app development company and they often publish blog posts on various technology stacks, programming languages and interface design tools that they use with their projects. They also discuss the pros and cons of using certain programming languages and interface design tools. This tells their clients that they haven’t just used different technology stacks, but have also used them in such a manner that they can share their skills and experiences with these technology stacks. This is a reassuring to prospective clients.

Don’t let search engine rankings dominate your thought process

Higher search engine rankings are important. If you want people to be able to find your content, you shouldn’t ignore SEO. But the problem is, many businesses want to publish blog posts on their business blogs solely for the purpose of SEO.

The entire purpose of writing blog posts for your business blog is to deliver value. When people go back after reading your blog post, they must feel enraged. You blog post must solve the purpose of its title. When you close the tab after reading this blog post, you must know at least something about writing meaningful blog posts rather than simply filling your blog with SEO-friendly content.

Even if initially you can improve your SEO without focusing much on meaningful content, you will lose your rankings once people negatively respond to your blog posts. Google uses artificial intelligence to figure out how people respond to your content and accordingly rearranges your rankings.

If you don’t want to neglect your SEO, carefully choose your topics. For example, I want people who want to write meaningful blog posts (or at least want to help their content writer achieve that) for their business blogs to be able to find this blog post. This is a focused topic. If I stick to this topic and if I include all the necessary information that makes this topic meaningful, search engine optimization will be automatically taken care of.

Focus on your writing style

Your writing style is very important to keep people hooked to your business blog. Sentence structure is important. Where you use what words is important. Therefore, even if they have complete knowledge of their field, many entrepreneurs prefer to hire a professional content writer so that they can have freely flowing writing on their business blog rather than something that sounds stiff and displays lack of writing practice.

Participate in ongoing discussion on other blogs

This can be very interesting, and it constantly gives something new to ponder to your visitors. There must be many niche blogs in your field and the publishers must be publishing thought-provoking and sometimes even controversial blog posts. Do you agree with what they have published? Do you disagree? You can publish counter blog posts on your own business blog, with your own facts and research.

Publish well researched blog posts on your business blog

People love statistics and data. Researching can be time-consuming and if you have hired a content writer then it may even cost more per blog post compared to non-researched blog posts, but it is worth the effort and expense.

Research doesn’t always have to be data crunching. It also means backing up your claims by linking to other well researched articles and blog posts. For example, I say that well researched blog posts do better, and if you don’t believe me, you can read this Buffer post How and why to write persuasive, research-backed content.

Business blogging is a commitment. It is a coming together of your business and your customers and clients on a common platform. Your blog must touch the lives of your current and prospective customers and clients through valuable content. Only then your business blog will be meaningful.