Everything you need to know about writing
The difference between content marketing and content strategy is the way you implement both the activities and the direction they take. Strategy, as the name suggests, is more cerebral, whereas, actual action takes place when you start marketing.
When writing content for non-profit organizations make sure that your content encourages active engagement and well-directed communication. You have to highlight the fact the organization is making a positive impact and how more community involvement can bring about greater change. He
The primary purpose of your content is engaging your prospects and you can engage your prospects only when you offer them something really, genuinely valuable through your content. It must hold some meaning. When they have consumed your content they shouldn’t feel as if they could have better spent that time doing something else.
As an outstanding content writer you should provide a content solution rather than simply content writing services, provided your client wants it. Content marketing these days doesn’t just mean creating compelling content and then submitting it to various search engines and online directories. Content writing and content marketing is a complete dedicated promotional activity including strategy, conceptualization, audience engagement, social networking, analytics, search engine optimization and distribution.
You can strike a perfect balance between content creation and content curation by focusing on value rather than quantity. When publishing content on your website, whether you are creating it or linking to it you need to focus on what value it is providing to your visitors.
