Tag Archives: SEO

How to improve your bounce rate with quality content writing

What is website bounce rate? Explained

Do you use Google Analytics?

When you check your details in Google Analytics, at the top you can also see your bounce rate.

Image showing bounce rate of a website

If the bounce rate has increased, you see the information in red (meaning, not good) and when the bounce rate has decreased, you see the information in green (meaning, good).

How is the bounce rate calculated?

It is something like this:

Suppose in a given timeframe

X people visit your website, let’s say from Google,
Y among these people leave your website without checking another link

then,

Y divided by X and then the whole thing multiplied by 100 gives you your bounce rate.

In terms of mathematical formula,

Website bounce rate formula

Ideally, people should stay on your website to explore further.

When you have a lower bounce rate, it indicates to Google that there is valuable information on your website, and you are not simply tricking your way into better search engine rankings.

What’s a good bounce rate?

It differs from industry to industry.

On an average, 20-40% bounce rate is good.

You can use quality content writing and copywriting to improve your bounce rate

Recently I published the following blog post: Content marketing success is impossible without quality content writing.

A long time back I wrote a web page on the difference between content writing and copywriting and in there I had briefly touched upon how good copywriting affects your conversion rate.

The same holds true for your bounce rate: sales oriented content writing is almost same as copywriting so when you are thinking of reducing your bounce rate you should think like a copywriter also.

This post was inspired by this Search Engine Journal blog post on more or less the same theme: if you are not aiming for the #1 position, you are fighting a losing battle.

Why is it so?

It is because publishers (or service providers) who enjoy higher search engine rankings (top 1-5 spots) are giving Google exactly the content Google looks for, for higher search engine rankings, and this gives them a leverage for all the content that they publish.

One of the important attributes Google looks for when it is ranking your content, is your bounce rate.

This is because Google wants to evaluate the overall quality of your website rather than one off blog posts or articles or web pages.

Primarily, there are two reasons why people leave your website after just accessing the link they have found on Google:

They were not impressed by your content and hence, didn’t expect to find anything worth a second glance on your website.
Although they were satisfied, you didn’t give them an incentive to check out other links on your website.

The second point is just a usability issue.

Maybe a navigation bar is missing on the link.

Maybe there is no other link on the web page or blog post.

The first point is a dangerous point.

If people are not impressed with your content, they don’t stay on your website and if they don’t stay on your website, they don’t do business with.

Why is it important for people to stay on your website after they have checked out the link they found on Google?

Although there might be multiple web pages and blog posts that draw people to your website from the search engines, you need people to check out relevant web pages that prompt them to do business with you.

For example, if you land on this blog post trying to find out how you can improve your bounce rate with quality content writing, and if you are looking for a good content writer, you will need to check out my other web pages to be able to make up your mind and then submit my contact form.

Of course, if you are mainly looking for information and if this blog post satisfies you there is no problem in your leaving immediately after accessing this web page.

But, there is a problem if you need a quality content writer but you still leave my website without checking out other web pages.

It means as a content writer I haven’t impressed you and convinced you.

To get business, I don’t need to stop everyone from moving away from my website, I just need to stop those people who are looking for a reliable content writer.

Similarly, the quality and relevance of your content should be able to convince people into checking out the relevant sections on your website.

Quality content writing has a cascading effect on your bounce rate

When I talk about quality content writing, I am primarily focusing on relevance.

Quality in terms of writing without mistakes (factual and syntactical) I take by default.

Relevance is very important. Is your particular blog post or web page relevant to the person who has just landed on this particular link?

If you have come to this blog post straight away, does it give you the answer you were looking for when you used your query on Google or any other search engine?

After relevance, another factor that contributes to what quality content writing (and consequently, a lower bounce rate) is the way you format your text.

On the Internet, especially when people access your content on their mobile devices, it is very important that people are able to read your content easily.

It means keep your sentences are short.

Keep your paragraphs short.

Avoid overtly complicated words and expressions.

Basically, keep your content to mobile friendly.

Maintain a flow in such a manner that the previous sentence connects to the next sentence and form a collective narrative. This is very important to keep people reading what you have written.

After that, keep your writing conversational.

When you are writing, write as if you’re talking to someone. Don’t write as if you are talking to 50 people. Write as if you’re talking to just one single person.

Use internal linking strategically. Don’t overdo, but use other links from your web site or blog contextually.

Make sure that the link doesn’t needlessly take people away from what they are currently reading, but encourages them to check out extra information if need be. This way, they will have more reason to stay on your website.

Repeatedly I come back to relevance, problem solving and serving the purpose. Take care of these attributes while content writing and you can definitely improve your bounce rate.

Useful Instagram Marketing Tactics That Also Have Positive Impact on SEO

Finding Bloggers and Brand Influencers

Finding bloggers for getting collaborated is not a difficult thing, though many business owners do not know this process. As they are ignorant of this process, they perceive it as complicated.

It is a common human trait to consider something as complicated when we lack enough knowledge of it. To omit complications, you should know the process well.

Now, the question is how to find these bloggers or brand influencers? Well, in this world of internet-based communication, do we need to face a hard time finding something? Anything you want to search, you can ask it to Google or search it on the internet.

All you need to do is to search some blogs on your business niche or domain.

For example, if you run a restaurant or home delivery canteen business, you need to search for blogs that are run by foodies. You need to find the blogs that feature information on various home delivery services in a specific area.

Once you have found such blogs, you need to create a list of them. You need to check the popularity of such blogs. The best way of judging their popularity is to check their Google search page ranking.

To learn more, you can check Gramblast.

Now, you need to check the person or group of persons who run these blogs.

You can easily find them, and their Instagram profiles as everyone links blogs with their social media website profiles so that they can get Instagram followers.

Once you have found their profiles, you need to talk to them and give them the idea of collaboration. It would be a mutual business contract. Both would be benefitted with such contracts.

Setting Up Contract Terms and Conditions

To create a professional business contract, you need to create a list of terms and conditions.

You need to make sure that the terms and conditions will protect the interest of your business.

But, at the same time, it should have something beneficial for the blogger as well. The idea is to getting benefitted mutually.

The blogger or brand influencer would have his or her own set of terms and conditions. He may have his own unique pricing policies. You should go for negotiations for terms if required. This is the most crucial step for collaboration.

Taking a rigid stand in such a scenario would not help your business to grow. You need to compromise with certain policies and you have to invest a good amount to get a valuable return. No good thing comes for free.

Running Business Slogan Contests

Running contests or special business events would attract many budding bloggers and brand influencers.

For example, you can run a caption contest on your Instagram profile. Using this contest will help your business to grow.

You shall find that budding, as well as experienced bloggers, will participate in the contest, provided that you have lucrative prizes in offering for winners.

It is not just a caption or slogan for your business; you shall get in touch with many professional bloggers who may show interest in business collaboration.

So, you should never miss out such an opportunity for business collaboration. A lot of other innovative methods are there, and business owners should try them out to get easy collaboration on Instagram.

Involving the Followers through Quizzes

Just like slogan contests, quiz content is also a good idea to find more involvement of the followers on the Instagram business page.

It is to be reminded that these contests should be aimed to spread fun as well as happiness. So, quiz questions are needed to be selected in that manner. Not just that, you also need to appreciate the fans who post the right answers to these quizzes.

A quiz brings an important aspect too. It helps to conduct a survey in a casual way. Through the quiz, a business can get feedback from the followers on its products or services. Overall, customer satisfaction can be judged through these surveys.

Nevertheless, the quiz contests help the followers to enhance social engagement. It leads to spreading awareness on various business aspects. As a result, people get more familiar with the products or services.

Improve your SEO with Instagram marketing

The SEO campaign of your business will get a significant boost with a tactical use of Instagram.

Today, social media is inseparable from business marketing strategies. Every business wants to enhance online presence so that more people can recognize the business. In this process, the SEO campaign of business can get a significant boost. Overall, it helps the businesses to do well on the aspect of gaining brand value or brand exposure.

How to optimize content writing for voice search

Use conversational, longer search expressions when optimizing your content writing

People use longer, precise expressions when searching with their voice.

When you are searching by typing, you may search for “best content writer”, but when you speak into your phone, you may search for “find me the best content writer who can improve my SEO” or, “find me a content writer who regularly writes for web design companies”.

This is one thing.

Use conversational language. Avoid creating very complicated sentences. No matter how smart artificial intelligence gets, if you create very complex sentences containing multiple phrases and clauses, it may not be able to interpret what you’re trying to say, properly.

Even in normal language (ignore Woody Allen) people speak in shorter sentences. Mostly in phrases unless they’re speaking about something very specific.

Provide an answer in minimum number of words

Backlino in its voice search SEO study found that on an average, an answer dug out by voice search is 29 words long.

This is interesting.

What it means is, when you are providing a very specific answer to a very clearly-defined question, try to contain it within 29 words.

Just as we don’t speak very long sentences, it becomes difficult for us to comprehend longer sentences. Create your sentences in such a manner that one sentence expresses one thought and one answer is for one question.

When you write something, say it loud and see if it is easily understandable. If not, rewrite.

Make use of “what”, “how”, “who” or “when” whenever possible

Question-based content is better suited for voice search. Most of the people, when using voice search use expressions like “what”, “how” and “who”. For example, “How to optimize your content writing for voice search?”

Although, you may go on explaining your chosen concept in a couple of thousand words, but somewhere, preferably in the beginning, provide the answer to the question in the headline that can be easily picked by the search engines.

Focus on providing the answer rather than obsessing over optimization

Optimization should be a byproduct of good quality content that delivers value.

Your content writing is affected if you are continuously thinking about optimization rather than addressing the problem at hand.

Remember that when people are using voice search they want to find an answer to the question and if you don’t provide that answer, they are going to move on, and depending on their interaction with your content (whether they move on or stick around) is going to have an impact on your current rankings.

Focus on the core issue at hand and do your best to deal with it.

Write for the mobile phones by default

When you write keep in mind the mobile layout, you automatically write shorter sentences that are to the point.

Remember that on mobile phones people don’t prefer to read long sentences and bigger paragraphs. They want to quickly scroll up or down.

Similarly, when mobile devices read your content, it is easier to speak up shorter sentences.

People are usually distracted when they are using their mobile phones. They don’t specifically sit on desks to browse their mobile phones. They’re moving, they are chatting, there are even watching programs on TV when checking your updates. Write accordingly.

Concluding remarks on optimizing your content writing for voice search

Of course, the keywords you want to optimize your content for need to be taken into consideration when writing content for your website or blog, they should be integrated naturally rather than being forced.

Focus on value. Focus on quality. Focus on what you are delivering to your readers. Make sure you provide them what they are looking for. This is most important.

Looking for insightful blog posts on content writing, and SEO copywriting? You will find them on Credible Content Blog. Updated almost daily. Fresh, unique perspective.