Everything you need to know about writing
Guest blogging, as the name aptly suggests, involves publishing your blog posts on other blogs as “guest”. For many content marketing specialists, it is an integral part of their job profile. It not only helps you reach out to a wider audience (10,000-50,000 readers in a single day) it also earns you valuable back links.
Blogging is not just about publishing content, it is also about active engagement. Due to its commenting system people come to your blog, read your blog posts and if they want, they can share their thoughts in your commenting section. This is called conversation. Gradually social networking websites like Twitter and Facebook are taking away your blogging conversations. What can you do to bring conversation back to blogging?
Writing and publishing can be a great challenge but once done, it is only half battle won. After that you have to spread the word around and let people know that you have just published a new blog post. There are many things like posting your URL on Twitter and Facebook, syndicating your content, and sending e-mail updates.
Your business blog can be your best online business resource if you devote enough time to nurture it and regularly publish quality content that engages your audience and encourages it to share your links socially.
You don’t necessarily have to cover every keyword under the sky in order to improve your search engine rankings. Just focus on high-quality content that delivers value to your visitors on an ongoing basis and your rankings will improve naturally.
