Tag Archives: Online Copywriting

Targeting your market through effective copywriting

Targeting your market is very important on the Internet. At Credible Content we can help you reach the right audience through effective copywriting.

Every business these days has a website. Every website intends to target the right customers and clients. What does this mean?

If you have a website, you want to attract traffic. Not just any traffic. You want to attract people who would like to buy from you, who would like to do business with you.

For example, if you are selling vegetarian snacks from your website you don’t want to attract people who prefer only non-vegetarian snacks.

If you are selling motorbike accessories there is no sense in spending money and effort trying to attract people who are looking for car accessories.

This is where targeting through effective copywriting helps you.

Want more targeted traffic to your website? You need result-oriented copywriting

You want to attract the right people to your website, and not just attract them, but also convince them into doing business with you.

Are you suffering from low search engine traffic?

Do people come to your website but then leave your website without buying from you?

Then your copywriting (the text that you have on your website) isn’t able to target the right people. It isn’t able to convince people into doing business with you.

Credible Content can help you.

We can assign to you an experienced and prolific copywriter who will write compelling copy for your website to increase your conversion rate.

what-our-copywriting-services-can-do-for-you

Our copywriting service can help you

Improve your SEO
Improve your conversion rate
Convince more people into doing business with you
Run effective email marketing campaigns

Our copywriter can help you with

Blog writing and article writing
Landing page copy
Website content and copy
Convincing copy for your email marketing
Convincing copy for your brochures and mailers

How can we help you target better?

It takes common sense and a bit of research.

You are obviously selling something that people need, otherwise you wouldn’t be selling it.

But when people are looking for something that you are selling, they may not use the keywords or the language that you are using. We can help you find out exactly what search terms and keywords people are using to find what you have to offer.

And once we have found out exactly what people are looking for, we write the copy accordingly. We can seamlessly incorporate the keywords and search terms without unnecessarily stuffing them.

Our copywriters can use compelling language to improve your conversion rate.

When people come to your website you have to sell the benefits.

You have to offer them solutions. If they have a problem, you have to convince them that you can solve that problem and you can solve them better than your competitors.

You can be more effective. You can offer them an irresistible bargain. You can give them something that they are not going to find on another website.

Our copywriters can strike the perfect balance between the need to improve your search engine rankings and the need to improve your conversion rate.

Why it is important to target your market through effective copywriting

Unlike a brick-and-mortar business that one needs to physically visit, your website has a disadvantage. It just takes a couple of clicks for your prospective customer to go somewhere else. In fact, this is a big reason why people are in such a hurry to leave your website – it is very easy to go to another website.

This is called bounce rate – among all the people who come to your website how many immediately leave your website without exploring other web pages. A higher bounce rate means your website isn’t giving what people need, or, it is misleading people into visiting it.

effective-copywriting-gets-you-better-conversion-rate

You need to target your market for two reasons:

Improve and maintain your search engine rankings
Make more people do business with you – buy from you, subscribe to your mailing list, or hire you for your service

How does targeting your market affect your search engine rankings?

There was a time when your search engine rankings simply depended on your content – what keywords you have used and how you have used them.

No longer remains the case. Your search engine rankings also depend on how people react to your content.

If your targeting is not good, if the right sort of people are not clicking your links, your search engine rankings begin to suffer.

Google knows how many people remain on your website once they have found your link through the search.

If most of the people leave within the first 5-10 seconds without exploring your website further, Google begins to assume that it does not provide the information people are looking for and hence, its rankings should be reduced.

But when your targeting is good, when you are targeting your market through effective copywriting, you attract the right sort of traffic. People remain on your website longer. They also explore other web pages on your website.

This is because, through effective copywriting, you are able to draw people who are actually looking for the information you have published on your website.

This is one reason why you should target your market properly.

The bigger reason is, you want to improve your conversion rate.

No matter how many people come to your website, if they don’t do business with you, nothing matters.

Business doesn’t always have to be buying your products or services. There are many websites that don’t want to sell products and services. They just want exposure, or they want to get people to subscribe to their email updates so that they can keep in touch with them.

Maybe you just want people to download your white paper, your case study for your e-book.

Maybe you want to get more speaking gigs for your expertise. Maybe you want to establish yourself as an expert in your field.

This is where targeting is required through effective copywriting.

Small words, small phrases, a sentence here, a sentence there, can make a big difference.

Many businesses have this complaint: lots of traffic but no revenue.

This is because their copywriting is not targeting their market properly.

Although somehow the copy on their web pages can get them good rankings for the selected keywords, the selection of the keywords is not good or the copy on the web page is not convincing enough.

Better targeting through AdWords and landing page copywriting

High quality copywriting is very essential for the success of your AdWords campaign.

Do you know that the more people click on your AdWords link the less you pay per click?

This means the copy of your individual AdWords campaign needs to have a very high conversion rate in order to be profitable for you.

Also, usually, when you run an AdWords campaign, you link to a landing page rather than one of the normal pages of your website or even the homepage. You have a landing page that solves one, single purpose.

This again means the copy of your landing page needs to be direct, unambiguous and compelling.

You need to sound friendly but also convincing.

There should be a sense of authority but also casualness.

Through the copy of your landing page you should be able to sell the greatest benefits of your offer. It should sound irresistible.

People must feel that if they don’t click the call-to-action link/button or if they don’t fill up the form that you have on your website or if they don’t call you or if they don’t send you an email, they are going to lose big time.

We can help you write compelling copy for your AdWords campaign, and also for your landing page.

Our copywriting service will help you get more targeted clicks from your AdWords campaign and then enjoy a higher conversion rate from your landing page.

Want to know more about our targeted copywriting services?

Online Copywriting and Web Copywriting

Is online and web copywriting different from normal copywriting, or even content writing?

Have you ever come across a phrase like, “He was able to sell his idea in the board meeting”?

So when you are “selling” your idea it doesn’t mean that you are actually selling something. It means you are able to convince people. You make them agree with you. This is also selling.

Every webpage on your business website should be selling your central idea.

For instance, if I’m looking for content writing clients, every page of mine on this website should lead visitors to that direction.

So when you’re writing for your page, when you’re creating content for your website and for your blog, copywriting plays an important part.

Online and web copywriting isn’t different from conventional copywriting per se, but there is definitely some difference.

When people come to your website, they might already be in a great state of distraction. It is so easy to go to another website in just a flick of a second.

It doesn’t even have to be a voluntary, conscious effort. Just imagine, a prospective client is going through your pages, and suddenly there is a pop-up on his screen that tells them that he has got a new mail, or someone is trying to contact him on chat.

My Skype is always on and sometimes when I’m buried deep into writing something or reading some useful material on the web, I get a request for a new contact, or a client asks me a question.

These days the same happens with Google hangout as you can install it as a Chrome add-on. Of course you can switch off these distractions, but many people don’t and they can be easily distracted.

Writing copy for them can be a bit tricky.

So when a person comes to your website your copywriting should immediately capture her attention.

Use as few words as possible and make your message as convincing as possible. Provide direct solutions and answers.

Don’t beat around the bush or waste words unless there is a real reason (for instance, this particular webpage is quite long but I know you are interested in reading it).

There should be lots of action words to keep the person engaged.

Unlike other online copywriters, I don’t recommend creating a false sense of urgency because your customers and clients should be fully aware of what they’re buying and when they are buying rather than you forcing them into something they don’t want to do.

Online copywriting for a web full of distractions

Copywriting for a web full of distractions

Start with a Hook: Your first sentence should be compelling enough to make readers want to continue. Think of an interesting fact, a startling statement, or a question that piques curiosity.
Use Simple Words: Avoid jargon and complex language. Simple words ensure your message is accessible to a wider audience. Web copywriting.
Short Sentences: Long, complex sentences can lose readers. Short sentences keep the pace brisk and maintain attention.
Bullet Points: They’re great for summarizing benefits or features. Bullet points make information easy to scan and digest.
Use Numbers: Numbers stand out in a text. They can represent stats, benefits, or steps in a process, adding structure and credibility.
Ask Questions: Questions engage the reader’s mind, prompting them to think about how the content relates to them. Online and web copywriting.
Tell Stories: Stories create emotional connections. They can be case studies, personal experiences, or hypothetical scenarios that illustrate your point.
Be Specific: Vague statements don’t convince. Specifics, like exact numbers or real-life examples, add authenticity.
Use Humor: Humor, used appropriately, can make your copy memorable and shareable, but it must be relevant and respectful.
One Idea per Paragraph: Focus each paragraph on a single idea to keep your message clear and understandable.
Use Images: Images can convey complex ideas quickly and break up text. They should be relevant and add value. Online copywriting.
Bold Important Points: Emphasizing key phrases helps readers quickly see the most important parts of your message.
Use Headlines: Headlines should be intriguing and clear, giving a hint of the content’s value without being overly sensational.
Solve Problems: Address the reader’s pain points directly. Show how your product or service provides a solution. Web copywriting.
Be Conversational: A friendly, conversational tone makes your copy more relatable and engaging. Avoid sounding too formal or robotic.
Use Testimonials: Real stories from satisfied customers add social proof, building trust in your product or service.
Create Urgency: Phrases like “limited time offer” or “while supplies last” encourage quick action by creating a sense of scarcity.
Clear Call to Action: Be explicit about what you want the reader to do next, whether it’s to buy, sign up, or learn more. Online copywriting.
Use Lists: Lists are an excellent way to organize information, making it more approachable and easier to remember.
Address Objections: Identify common objections or doubts and address them directly and honestly in your copy.
Be Empathetic: Show that you understand and care about the reader’s challenges or desires. This builds a connection.
Personalize: Use words like “you” and “your” to speak directly to the reader, making your message more personal and relevant. Web copywriting.
Use Contrasts: Before-and-after scenarios, for instance, can effectively highlight the impact of your solution.
Stay Positive: A positive tone is encouraging and can help motivate the reader to take action.
Keep It Relevant: Make sure your content is directly relevant to your audience’s interests and needs.
Use Statistics: Incorporating relevant statistics can bolster your argument and add a level of authority to your copy. Online and web copywriting.
Show Benefits: People care about how your product or service can improve their lives. Focus on benefits, not just features.
Repeat Key Points: Repeating important ideas at different points can help cement them in the reader’s mind.
Use Subheadings: Subheadings break up text into manageable sections and help guide readers through your content.
Stay Updated: Use current references and data to show that your content is fresh and relevant.
Be Authentic: Genuine writing fosters trust. Don’t exaggerate or mislead; be honest and transparent.
Use Colors Wisely: Colors can influence mood and perception. Choose colors that complement your message and brand identity. Online copywriting.
Interactive Elements: Elements like quizzes or surveys can increase engagement and make your content more interactive.
Mobile-Friendly: With many people accessing content on mobile devices, ensure your copy is easy to read on smaller screens.
Edit and Proofread: Always revise your work to eliminate errors. Well-edited copy is professional and more credible.

Outstanding differences between web copywriting and traditional copywriting

Difference between web copywriting and traditional copywriting

Length: Web copy is typically shorter due to online readers’ shorter attention spans, while traditional copy can afford to be more detailed.
Attention Span: Online readers skim content, necessitating more engaging and concise copywriting. Online and web copywriting.
SEO: Web copywriting must consider search engine optimization for better online visibility, which is not a concern in traditional formats.
Interaction: Web copy often includes interactive elements like clickable links and calls to action, unlike static traditional media.
Format: Digital platforms allow for various formats (videos, blogs, social posts), whereas traditional copy is restricted to print formats. Online copywriting.
Speed: Digital content can be published almost instantly, unlike traditional media which requires longer lead times for printing and distribution.
Updates: Web content can be updated or corrected in real time; once traditional media is printed, it’s final.
Visuals: Digital content integrates with other media like videos and images more seamlessly than print.
Personalization: Online content can be tailored to individual users based on their browsing history, unlike one-size-fits-all traditional media. Web copywriting.
Analytics: Digital platforms provide immediate data on reader engagement, something not as precisely measurable in traditional formats.
Hyperlinks: Web copy includes links for additional information, interactivity, and SEO benefits.
Accessibility: Digital content is more accessible to a global audience through the internet.
Voice Search: With the rise of smart assistants, web copy now also needs to be optimized for voice search. Online copywriting.
Scannability: Web content is formatted for easy scanning with headers, bullet points, and short paragraphs.
Tone: Digital platforms often favor a more informal, conversational tone to engage readers.
Direct Response: Web copy frequently includes immediate calls to action, such as “Buy Now” or “Subscribe Here.”
Social Sharing: Digital content can be easily shared across social media platforms, increasing its reach. Web copywriting.
Real-time Feedback: Online content allows for instant feedback from users through comments or shares.
Cost: Traditional media often involves higher production and distribution costs compared to digital content.
Distribution: Digital content benefits from broader and instant distribution across the globe.
Headlines: In digital content, headlines are critical for SEO and to grab attention in a crowded online space.
Audience Targeting: Digital platforms offer advanced targeting options based on demographics, interests, and behavior.
Engagement Metrics: Online platforms provide metrics like engagement rate, clicks, and conversion tracking.
Platforms: Web copywriters must adapt their style for different digital platforms, each with its own norms and audience expectations. Online copywriting.
Mobile Optimization: With the prevalence of smartphones, web content must be optimized for mobile viewing.
Interactive Elements: Digital content can include interactive elements like quizzes, polls, and interactive infographics.
Scroll Depth: Web copywriters need to consider how much a user will scroll and place key information accordingly.
User Experience: Web copy is part of the overall user experience on a website, impacting navigation and user satisfaction.
Content Types: Digital platforms accommodate a diverse range of content types like blog posts, podcasts, and videos. Web copywriting.
Narrative Style: Storytelling in web copy is used to engage users emotionally and keep them hooked.
Fragmentation: Online audiences are more fragmented across various niches and platforms.
E-commerce Integration: Web copy often directly links to e-commerce platforms for immediate purchasing options.
Multilingual: Digital content is frequently translated to cater to a global audience. Online copywriting.
User-Generated Content: Online platforms often incorporate user-generated content like reviews and comments into their copy.
Sales Funnel: Digital content is crafted to cater to different stages of the online sales funnel, from awareness to conversion.
Data-Driven: Decision-making in web copywriting is increasingly driven by data analysis and user behavior.
Community Building: Online content can foster community engagement and discussion, extending the brand’s reach. Web copywriting.
Brand Interaction: Digital platforms allow for direct and immediate interaction between brands and consumers.
Virality: Web content has the potential for viral distribution, a phenomenon largely absent in traditional media.
Evolving Trends: Digital copywriters must continuously adapt to the rapidly changing trends and algorithms of the online world.

Some pitfalls to avoid when writing copy for the Internet

Pitfalls to Avoid:

Ignoring SEO: Failing to optimize for search engines means your content might not be found. Use relevant keywords naturally.
Overcomplicating Language: Complex words and jargon can confuse readers. Use plain, accessible language.
Neglecting the Audience: Know your audience’s needs, preferences, and pain points. Write for them, not for yourself.
Skipping Research: Research lends authenticity and depth to your content. It’s crucial for understanding the subject and audience. Online copywriting.
Overusing Keywords: Keyword stuffing makes content unreadable and harms SEO. Balance is key.
Lacking a Clear Call to Action: Guide readers on what to do next – whether it’s to buy, subscribe, or contact.
Ignoring Mobile Users: Many access content via smartphones. Ensure your copy is readable on small screens. Online and web copywriting.
Forgetting Storytelling: Stories create connections and make content memorable. Weave narratives into your copy.
Underestimating Headlines: Headlines determine whether the rest of the content is read. Make them catchy and informative.
Not Being Concise: Online readers skim. Get to the point quickly.
Missing Out on Proofreading: Errors reduce professionalism. Always proofread your work.
Ignoring Analytics: Use data to see what resonates with your audience and adjust accordingly. Web copywriting.
Being Too Salesy: Overly aggressive sales pitches can repel readers. Focus on providing value.
Plagiarism: It’s not only unethical but also illegal. Originality is crucial in copywriting.
Inconsistency in Messaging: Consistent brand messaging builds trust and recognition.
Ignoring Feedback: Customer feedback can provide insights into what works and what doesn’t. Online copywriting.
Failure to Adapt: Stay up-to-date with digital trends and platform changes to remain relevant.
Neglecting the Power of Visuals: Images and videos can greatly enhance the impact of your copy.
Overlooking Email Subject Lines: This is your first impression in email marketing. Make it count.
Lack of Empathy: Understand and address your audience’s concerns to build a connection.
Not Using Subheadings: Subheadings make your copy skimmable and organized. Web copywriting.
Ignoring the Value Proposition: Clearly communicate why someone should choose your product or service.
Using One-Size-Fits-All Approach: Different platforms and audiences require tailored approaches.
Underestimating the ‘About Us’ Page: It’s a key opportunity to connect with your audience. Share your story and values.
Ignoring the Journey: Different messages resonate at different stages of the customer journey. Be mindful of this in your strategy.

Conventional Stereotypes to Avoid:

Copywriting is Just Writing: It’s more than just putting words on a page. It involves understanding market dynamics, consumer psychology, and strategic communication.
Great Copy is Instantly Successful: Often, it takes time and multiple iterations to see results. Testing different versions can be essential.
Longer Copy is Better: The effectiveness of copy isn’t in its length but in how well it communicates the message and engages the reader.
Copywriting is Only About Selling: While sales are a goal, copywriting also plays a crucial role in educating, engaging, and building lasting relationships with customers.
Anybody Can Write Copy: Effective copywriting is a skill honed over time. It requires a deep understanding of marketing, creativity, and the ability to adapt to various mediums and audiences.

Why hire me for your online and web copywriting needs

Although I don’t overtly promote myself as an online copywriter, I know how to convince people and this is why I have a long list of clients for whom I have written copy for their multiple projects.

I focus on the real issues, the issues that matter to your target customers and clients.

I use their language and I provide answers to their concerns. I prepare your copy from the perspective of your customers and clients.

It feels as if somebody is talking to them and is concerned about them.

This is exactly what people want – they want someone to empathize with them. They should say, “Precisely! This is what I’m looking for!”

I write well, of course. My writing may not be flawless, but there are no blatant errors and I’m able to make my point convincingly, and eventually, that’s what matters.

Marketing Copywriting Services

Marketing copywriting services

Good copywriting is important for successful marketing. Big companies and agencies have huge budgets to hire skilled copywriters full-time. Smaller companies don’t.

That’s why they higher marketing copywriting services.

Looking for a copywriter for your marketing campaign?

I can provide you my copywriting services for the following marketing campaigns:

Email marketing
Social media marketing
Digital marketing

With 15 second TikToks and 280-character tweets, do you think your users are patient enough to stay on your page or your social media profile timeline?

Research has shown that if it takes more than three seconds for your visitors to understand what you’re talking about, they leave your website, especially on their mobile phones.

This is not just true for your website. It is also true for your social media profiles.

This is why you need marketing copywriting that immediately engages your visitors.

As an experienced and confident copywriter who has been writing marketing material for many years, I don’t believe that people’s attention has shrunk.

On the contrary, people’s attention has increased. Notice how people binge watch Netflix and prime video. I personally know people who have watched complete seasons in marathon sessions.

A young boy in the Philippines died playing a video game because the game was so addictive that he kept playing for more than 72 hours, non-stop.

What does it tell? With engaging content, you can captivate people for longer durations. You just need to know how to do it. You need to be compelling enough.

No, unlike that Philippines boy, I’m not recommending killing people with engaging content – I’m sure you get the gist of what I’m trying to say.

I provide marketing copywriting services.

Marketing copywriting can be different from the normal, conversion-oriented content writing, and it can be the same thing — it all depends on how you view promotional content publishing.

Here are 20 features of marketing copywriting:

Features of marketing copywriting

Persuasive Power: Craft copy that convinces, influences, and wins over customers.
Captivating Headlines: Grab attention with magnetic headlines that demand a second look.
Emotional Connection: Stir feelings in your audience to create a memorable impression.
Clear Message: Communicate your product’s benefits and value with crystal clarity.
Concise Language: Use brevity to keep readers engaged and prevent boredom.
Storytelling Magic: Weave narratives that transport readers into your product’s world.
Benefits Showcase: Highlight how your product solves problems or makes life better.
Call to Action: Encourage immediate action with compelling phrases like “Act Now!”
FOMO Triggers: Tap into the fear of missing out with limited-time offers.
Relatable Tone: Speak the language of your audience, making them feel understood.
Benefits Over Features: Emphasize what’s in it for the customer, not just product specs.
Social Proof: Build trust by sharing reviews, testimonials, or endorsements.
Visual Imagery: Paint mental pictures with descriptive words and vivid language.
Scannability: Use bullets, subheadings, and lists for easy reading.
Unique Selling Proposition: Explain what sets your product apart from the competition.
Problem-Solution Format: Address pain points and present your product as the solution.
Storytelling Power: Create relatable stories to engage and connect with readers.
Rhythm and Flow: Ensure the copy flows smoothly, guiding readers effortlessly.
Persuasive Power Words: Employ words like “free,” “guaranteed,” and “exclusive.”
Trust Building: Establish credibility through data, statistics, or authoritative references.

Marketing copywriting helps you sell more, whether it is your product, your opinion or your ideas.

Personally I don’t see a stark difference between writing content convincingly and creating a marketing copy: eventually you are making people do something by your words.

Nonetheless, the fundamental difference is that content writing helps you establish your brand and build a platform for you, and with marketing copywriting you actually make sales. You can build platform to engage people and to get them to your website or blog, but once they are there, it is your copy that induces them to buy your gadget or hire you as a professional.

Where you can use marketing copywriting?

Your website homepage
Product or services description page
Landing page being promoted by PPC advertising
Marketing collateral such as brochures, flyers and mailers
Email marketing campaigns
Advertising

How can a marketing copywriter help you?

A typical marketing copywriting service or a marketing copywriter can help you in multiple ways. I’m listing all the ways a copywriter can help you, although, I don’t provide my copywriting services for all the possibilities listed below. The services that I provide, I have highlighted them with the star.

Compelling Website Content: Create engaging, concise, and persuasive web content that captures visitors’ attention and keeps them exploring your site.
Search Engine Optimization (SEO): By incorporating relevant keywords and phrases, a marketing copywriter ensures your content ranks higher on search engines, increasing organic traffic.
Blog Posts: Regularly updated, informative, and SEO-optimized blog posts establish your business as an authority in your niche and attract more visitors.
Social Media Copy: Crafting attention-grabbing posts on platforms like Facebook, Twitter, and Instagram helps you connect with your audience and drive traffic to your website.
Email Marketing: A copywriter creates compelling email campaigns that not only increase your open rates but also encourage click-throughs to your website.
PPC Ad Copy: They write persuasive ad copy for pay-per-click campaigns that entices users to click through to your landing pages.
Product Descriptions: Vivid and concise product descriptions will help potential customers understand the value your products offer.
Video Scripts: Engaging video scripts will make your multimedia content more appealing and shareable across platforms like YouTube.
Press Releases: A copywriter can write attention-grabbing press releases that get picked up by media outlets, increasing your brand’s visibility.
Case Studies: Showcase your success stories with well-crafted case studies that demonstrate the real-world impact of your products or services.
Infographics: Complex data becomes easily digestible with visually appealing infographics, drawing more eyes to your content.
Whitepapers and Ebooks: Providing in-depth industry insights through downloadable resources can attract a dedicated audience.
Guest Blogging: A copywriter creates compelling guest posts for reputable industry websites, directing traffic back to your site.
Website Audits: Reviewing and optimizing existing content to ensure it aligns with current SEO best practices and your business objectives.
Content Calendar: Creating a well-structured content calendar ensures a consistent flow of engaging content across your digital channels.
A/B Testing: Help design and analyze A/B tests to optimize your content for maximum visibility and engagement.
Competitor Analysis: Understanding your competitors’ content strategies allows your marketing copywriter to create more appealing and unique content.
Targeted Messaging: By tailoring content to different segments of your audience, they can increase relevance and engagement.
Storytelling: They use the power of narrative to connect with your audience on a personal level, making your brand more relatable.
Data-Driven Insights: Regularly monitoring and analyzing data will allow your copywriter to refine their strategies and ensure improved visibility.

In today’s digital age, a strong online presence is essential for businesses looking to succeed.

With my skills in marketing copywriting, I can help you maintain a strong online presence by creating compelling, optimized, and engaging content across various platforms.

Whether it’s through your website, blog, social media, email campaigns, or other channels, I will tailor my copy to your unique business goals.

I will help you reach your target audience and improve your visibility in the market.

When should you hire a marketing copywriting service and what type of copywriting jobs can you outsource?

You should hire a copywriting service for marketing if you want to elevate your messaging without spending lots of money.

You regularly need quality content for your website, for blog, and for social media posts. But you don’t need a copywriter working for you every day for 8 hours.

When you hire a marketing copywriting service, you pay for only the work that you get done. You get an experienced copywriter. There is no training required. The person writing for you already has the necessary tools and expertise to deliver you quality content.

What type of businesses work with me?

Businesses that are not using a dedicated marketing agency for their copywriting needs.
Individuals and businesses who do not have a full-time copywriter on their team.
Organizations that do not have enough expertise in specific area of content writing and copywriting but at the same time don’t want to hire an expensive specialist.
Businesses that are scaling rapidly and are looking for easily scalable marketing copywriting services.
Teams that are overwhelmed and producing too little content, or their content is of poor quality.
Businesses breaking into new markets and would like to communicate effectively to their target audience.

What type of marketing content writing jobs should you outsource?

Website copywriting
Landing page copywriting
Email marketing copy
Blog post writing
Social media posts writing
Newsletter publishing
Press release publishing
Video and podcast scriptwriting
Writing White papers and e-books

There is a slew of other services that you can outsource to a marketing copywriting service but the services that I mention above are the ones that I provide to my clients regularly.

Looking for a marketing copywriter for your business?

I wouldn’t like to sound boastful, but I have an advantage, being a content writer and a content strategist, over other copywriters. Since I already know why people are coming to your website, it is easier for me to offer them what they are looking for. You see, copywriting doesn’t just mean creating a sales pitch. It means empathizing with your visitors and understanding their need. In order to convince them into doing business with you, you have to make them understand that you understand them and you can solve their problem.

I don’t use hyperboles. I don’t believe in misleading your customers and clients through my writing. But I believe that if you have something unique to offer, you should be able to put forth your ideas with conviction. This is where I can help you. Give me information, give me raw data, and I will convert both into a high-performance communication platform.

How to get higher response from your online copywriting

Online copywriting: Preferring benefits over features

Online copywriting papers benefits over features.

Recently I was flipping through a current affairs magazine and there on one of the pages I noticed an ad of a car.

It is a well known brand.

Although the copy waxed eloquent about the design team and the superb technology used, not even one word was used to tell me why I should buy the car.

It talked about dreams, it talked about “reaching there”, it talked about the feeling of elegance you get when you drive it, and it talked about the fact of it being a masterpiece.

It didn’t at all tell me what mileage it gives me, how safe it is, how easy it is to get the servicing done, what’s the pickup or how easy it is to maneuver it.

This is bad copywriting, and print copywriting often hinges upon such kind of waywardness.

Online copywriting, on the other hand, is conversational, and hence, it generates higher response.

But it’s not that every work of online writing can do the trick and earn big bucks for the client companies.

Most copywriters, even on the Internet, try to apply the same offline print methodology and juggle with vague words instead of delivering the real message.

When I’m planning to buy something, I don’t want to know what a genius sample it is, I want to know whether it can do what I want it to do, and how well it can do it.

Effective online copywriting does two things as soon as possible:

Highlight the benefits of the product
Establish a conversation with the reader

An average surfer is in a hurry not because he or she has a small attention span, it is because there is so much choice and it is so easy to go to another website.

When I search on Google I open multiple links on different tabs to save time (instead of clicking the back button each time I want to go to the next link).

The same happens with your users.

There are constantly in a state of disturbance unless something really grabs their attention (for example, a Netflix series).

So grab the attention in the first line

Grab attention with online copywriting.

The first line of your copy can be the most important part of your entire online copywriting endeavor.

It’s called the hook.

On your web page or on your blog post, your headline is the hook.

On social media such as LinkedIn, the first sentence of your post is the hook.

It sets the tone.

Highlight your first line, and encapsulate the entire gist of your message there.

Your first line is the only chance you have got, so make the optimal use of it.

The first line of the page is usually the headline, and if the page doesn’t have many distractions (like animations and images), the headline is the first thing a visitor sees.

Use the headline tags (h1, h2, etc.) wherever possible in online copywriting

Organize your various sections under compelling headlines.

Once your headline has managed to grab the attention, you can rest assured that the following text is going to be read.

Talk in figures. For instance,

Memorize 150 phone numbers in just 5 minutes!

is far better a headline than

Improve you memory!

Use active voice

It’s like, instead of saying

This can be done.

you should say

You can do this.

Active voice has more action words, and it directly talks to the reader in terms of “you” and “I”.

If you say “Great photographs can be taken by this camera,” the reader might think that “Yes, great photographs can be taken, but not by me.”

On the other hand, if you say, “You can take great photographs with this camera,” you are directly telling the reader that he or she can take great photographs.

Here, there is a less chance of ambivalence.

Address the concerns of the readers, not your company

You can serve your business well by showing concern for the needs of your readers.

Convince them — sincerely — that you want to solve their problem.

Show them you have exactly the solution they need.

Don’t try to trick them, don’t try to sell them something they don’t want to buy or if they are unsure at the moment.

In fact a great trait of effective online copywriting is that it allays the fears and mitigates the doubts by clearly stating what the pros and cons of buying a particular product are.

It generates higher response is all about establishing trust between the two transacting parties.

You can only establish trust by delivering a sincere, unambiguous message.

Your copy shouldn’t merely deliver your company’s message, it should talk to your readers, and it should solve their problem.

Listed below are some benefits of working with an online copywriter for your business website.

Get expertly crafted online content that grabs attention.
Save time and effort by outsourcing your writing needs.
Improve your website’s search engine rankings with optimized content.
Engage your audience and increase website traffic.
Benefit from a fresh perspective and creative ideas.
Receive high-quality, error-free copy that enhances your brand image.
Increase conversions and sales through persuasive online copywriting.
Adapt quickly to changing market trends with agile content creation.
Utilize a cost-effective solution compared to hiring a full-time copywriter.
Access a wide range of writing styles tailored to your target audience.
Enjoy seamless collaboration and efficient communication online.
Tap into the expertise of a professional who understands digital marketing.
Build credibility and trust with well-written, authoritative content.
Stay ahead of your competition with compelling online copywriting.
Scale your content production as your business grows.
Streamline your content strategy and align it with your goals.
Gain insights into your customers’ needs and preferences through tailored copy.
Optimize your social media presence with engaging posts and captions.
Enhance your email marketing campaigns with persuasive copy.
Boost your brand’s online visibility and reach through effective online copywriting.

Some prominent FAQs on online copywriting

FAQs about online copywriting.

How long does it typically take to see results from online copywriting efforts?

The results can be immediate, or you can see them after a while.

For example, if you hire an online copywriter to work on your landing page and then you advertise that landing page using a PPC campaign, you can see the results immediately.

On the other hand, is a web writer, for example an SEO writer, to improve your search engine rankings, it may take a few months before your rankings begin to improve.

How does online copywriting differ from traditional copywriting?

Traditional copywriting is not done for the web. It is done for a static medium.

For example, a traditional copywriter may write for a magazine, a newspaper, a mail order campaign, or a brochure.

These items don’t come with a cornucopia of distractions.

Online copywriter on the other hand needs to deal with multiple distractions coming from the web and hence, they need to write accordingly to capture the attention of the audience.

What are the key elements of successful online copywriting?

Catchy headlines: Create attention-grabbing titles that make readers want to click.
Clear and concise language: Use simple words and avoid jargon to ensure easy comprehension.
Compelling storytelling: Tell a captivating narrative to engage and connect with your audience.
Benefit-oriented content: Focus on the value your product or service provides to the customers.
Strong call-to-action: Use persuasive language to guide readers towards desired actions.
Scannable formatting: Organize your content with headings, subheadings, and bullet points for easy skimming.
Concise paragraphs: Break up text into short paragraphs to enhance readability.
Use of power words: Incorporate impactful words that evoke emotion and create a sense of urgency.
Authenticity and transparency: Build trust by being genuine and honest in your writing.
Customer-centric approach: Understand your target audience and tailor your copy to their needs and desires.
Benefit-driven headlines: Highlight the advantages or solutions your product offers.
Active voice: Write in a way that gives a sense of action and vitality to your copy.
Relevant keywords: Use relevant keywords strategically to improve search engine optimization.
Use of testimonials: Include social proof from satisfied customers to enhance credibility.
Proofreading and editing: Ensure your copy is error-free, well-structured, and easy to understand.

How can online copywriting improve my website performance?

Here are a few ways web writing can improve your website performance:

Engages visitors with compelling content.
Grabs attention and encourages visitors to stay on the website.
Improves readability and comprehension.
Enhances user experience by providing clear and concise information.
Generates interest and curiosity in products or services.
Increases conversion rates by using persuasive language.
Builds trust and credibility through well-crafted messaging.
Utilizes keywords to improve search engine optimization (SEO).
Enhances brand awareness and recognition.
Drives targeted traffic to the website.
Optimizes content for social media sharing.
Encourages visitors to take desired actions, such as making a purchase or filling out a form.
Reduces bounce rates by providing valuable and relevant content.
Improves the overall navigation and flow of the website.
Establishes a consistent brand voice and tone.
Increases customer engagement and interaction.

What skills should an online copywriter have to write exceptional content for websites?

Strong writing skills with a focus on clarity and brevity.
Proficient in crafting compelling headlines.
Ability to adapt writing style to match different target audiences.
Knowledge of basic SEO principles to optimize content for search engines.
Skill in conducting research to gather relevant information.
Understanding of persuasive writing techniques.
Familiarity with online marketing strategies.
Ability to create engaging and concise product descriptions.
Proficient in proofreading and editing for grammar and punctuation errors.
Knowledge of content management systems for website publishing.
Skill in writing effective calls-to-action.
Ability to incorporate keywords seamlessly into content.
Understanding of user experience (UX) principles.
Proficient in crafting impactful and concise meta descriptions.
Knowledge of social media platforms and their content requirements.
Skill in creating informative and engaging blog posts.
Familiarity with data analysis to assess content performance.
Ability to write engaging email newsletters and marketing campaigns.
Proficient in writing clear and concise website copy.
Knowledge of headline writing techniques to increase click-through rates.
Skill in storytelling to captivate and connect with the audience.
Understanding of brand voice and tone guidelines.
Proficient in writing persuasive landing page content.
Knowledge of content formatting for improved readability.
Skill in creating content that aligns with a brand’s values and mission.
Ability to meet deadlines and manage multiple projects simultaneously.

List some businesses that can benefit from online copywriting services.

E-commerce stores selling products or services online.
Restaurants and food delivery services.
Fitness and wellness professionals.
Travel agencies and tour operators.
Real estate agents and agencies.
Marketing and advertising agencies.
Health and beauty businesses.
Event planning and management companies.
Educational institutions and e-learning platforms.
Nonprofit organizations and charities.
Financial and insurance companies.
Home improvement and renovation services.
Fashion and apparel brands.
Technology startups and software companies.
Automotive dealerships and repair shops.
Professional coaching and consulting services.
Wedding planners and services.
Pet care and veterinary clinics.
Art and creative agencies.
Online dating platforms.

For what all purposes online copywriting can be used?

Blog posts to educate, inform, and engage readers.
Landing pages to drive conversions and capture leads.
Website pages to provide information about products, services, and the brand.
Product descriptions to showcase features and benefits.
Social media posts to promote content and engage with the audience.
Email newsletters to communicate with subscribers and promote offers.
Advertisements to attract attention and generate interest.
Press releases to announce company news and events.
Video scripts to convey messages and enhance storytelling.
Whitepapers and case studies to provide in-depth analysis and insights.
Brochures and pamphlets to provide offline marketing materials.
Infographics to present complex information visually.
E-books and guides to offer comprehensive resources to readers.
Sales letters and direct mail campaigns to persuade and convert prospects.
Podcast scripts to deliver valuable audio content.
Presentations and slide decks to deliver engaging visual content.

Why SEO Copywriting improves your search engine rankings

Why SEO copywriting improves your search engine rankings?

Why SEO copywriting you may ponder? How does it improve your search engine rankings?

If all that the search engines are looking for is relevant, subject-centric content, why do you need SEO copywriting and why is it being offered as a separate service and not as normal online copywriting service?

What exactly is SEO copywriting?

First, if you don’t know the difference between you may like to read SEO copywriting and SEO content writing: is there a difference?

You need content writing for your information pages and blog posts but you need copywriting for your main websites. This is because, on your main websites, you want to persuade your visitors into becoming you are paid customers and clients.

On your main website, you need convincing writing. You want the sales pitch. You want to tell people why you have a great proposition and why they should do business with you.

The more people your website copy is able to convert, the more business you generate. In fact, whether you realize it right now or not, your entire business depends on your copy if you mostly have an online business.

But, just as you seek higher search engine rankings for your blog posts and information pages, you also want higher search engine rankings for your main website pages.

Hence, despite using a sales pitch, your copy must also be able to improve your overall search engine rankings. You achieve this with the help of SEO copywriting.

Why is SEO copywriting important for your business?

A big reason is the rampant competition on the Internet.

There are hundreds and thousands of websites vying for that coveted place on the first page of the search results and some of them have excellent copies.

So why do some appear in top twenty or top ten results and the rest languish in lower rankings? SEO copywriting makes the whole difference.

Yes, you can improve your search engine rankings by publishing lots of information pages and blog posts and I strongly recommend publishing regular content on your website to increase your content depth, but ultimately, you need to make sales.

I have lots of educational and helpful content on writing and content marketing but unless you know that I am open for business, how are you going to hire me as your copywriter or content writer?

You are going to hire me after reading my main business pages where I explain how I can help you grow your business with my writing services whether you want to hire me as a copywriter or a content writer.

Copywriting is important because it turns your business profitable. It gives you a better ROI. It helps you achieve your business goals by convincing your visitors that your product or service will definitely solve their problem and offer them value for money.

How does a proficient copywriter write better copy for your website?

Since I am a male I’m going to use “he” but you can use a “she” if that sounds better for you.

If you don’t understand what your target audience is looking for, how are you going to convince them into buying your product or service?

Every product or service is a solution. This is why people buy from you.

They don’t buy your product or service just for the heck of it. They have a problem, they are looking for a solution, and they have a vague idea that your product or service can give them the solution.

The job of the copywriter is to engage them and convince them that you have got exactly the solution they need for their problem.

For that, the copywriter must understand what they need.

A proficient copywriter never starts writing your copy unless he knows what your target customers or visitors are looking for.

5 reasons why copywriting is important for your business

1. Tell your brand story

Copywriting tells your brand story. Telling your brand story is very important because it makes an emotional connection. Every purchase is after all an emotional connection.

2. Keep people hooked to your central message

To purchase from you, people must stay on your website for as long as possible. It is the job of your copywriting to keep them from going away. The longer they stay, the greater is the probability that they will buy from you.

3. Remain focused on call-to-action

Every copy has a call to action – what you want people to perform when they are going through your web page.

For example, on my website, the purpose of every web page is to encourage people to fill up my contact form and contact me for my copywriting and content writing services.

4. Convey your enthusiasm

Your copy needs to be full of enthusiasm. If you don’t feel enthusiastic about your business proposition, how are your visitors going to feel excited enough to give you money for your product or service?

5. Help your visitors make the best possible decision

I don’t know about other copywriters, but when I’m writing the copy, my primary concern is to help your visitors make the best possible decision for themselves.

Sure, it is important that they buy from you, but more important is that they make the right decision. You don’t want to trick them into buying from you. You want them to buy from you only when they can make full use of your product or service.

How does SEO copywriting make the difference and improves your search engine rankings?

SEO copywriting not only involves writing great copy, it also involves writing your copy strategically.

You need to use your tags correctly.

You need to put the right keywords at the right places, and, even if some people disagree, there is a keyword-to-text ratio that makes a crucial difference.

Then there are different tags to consider.

With what tags should you use your keywords? How many times should you highlight/bold your keywords and key phrases?

How to optimally use your anchor text? How to make use of the list tags for SEO copywriting purposes?

How you should organize your key phrases and scatter them in a manner that your text sounds perfectly normal to your human readers despite being written for the search engines?

SEO copywriting takes care of all these things.

Along with the viewable text SEO copywriting also optimizes other on-page elements for the targeted search terms.

These include the title, description and keywords tags, headings and alt attribute of the image tag.

But the most important aspect of search engine optimization is your web page copy.

It’s often been observed that even if the meta tags and other things are left untouched, and only better SEO copywriting is done, the web pages begin to rank higher on the SERPs.

Does SEO copywriting always get you higher rankings?

Not always.

SEO copywriting is not your ranking panacea because lots of factors are taken into consideration when the search engine algorithms evaluate your website.

Your ranking also depends on how many websites are linking back to you, how you have organized and interlinked your overall content, how much content you have and what SEO practices your competitors are practicing, and even the age of your website.

For good search engine rankings you have to pump in lots of effort and SEO copywriting is a major part of that effort.

SEO copywriting is one of the steps you take towards search engine optimization that results in higher rankings. It gives you a sure footing.

Contact me to know more about my SEO copywriting and content writing services.