Tag Archives: Copywriting

Content Writing & Copywriting Services For Advertising Agency

content-writing-and-copywriting-services-for-advertising-agency

As an advertising agency you constantly need to create compelling messages people can believe. For that you need professional content writing and copywriting, whether you are working with in-house writers or you collaborate with outside services.

If you work with outside services, Credible Content can provide your advertising agency high quality and reliable content writing & copywriting services at a sustainable level.

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Benefits of working with Credible Content for your content writing & copywriting needs

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Advertising agencies have to rely on the strength of the written word whether you are creating videos, graphics or text. Everything revolves around a well-written story.

Since different clients of an advertising agency may have different needs, it is often difficult to rely on a single content writer or copywriter that you have hired. This is where an outside service can help you.

At Credible Content we have a slew of talented writers who can provide you compelling content as and when required. Whether you are a big advertising agency or a small service, we can tailor our content writing and copywriting services according to your budget and needs.

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Are you an online advertising agency? Content writing and copywriting services especially for the web

web-copywriting

We provide our services mostly for the web. If your ad agency is providing Internet advertising and marketing services you will find an ideal partner in Credible Content.

We have vertical and horizontal experience in online marketing.

We have in-depth knowledge of SEO.

Our copywriting can turn casual visitors into regular customers and clients.

We can write copy for the main company pages or content for blog posts, email campaigns and SEO articles.

We can write landing page copies for your clients.

We can also write social media updates for Twitter, Facebook and LinkedIn.

Basically, when you need to communicate on the web, you can trust us (our content writers and copywriters).

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Content writing & copywriting services for individual ad agency clients

We live in the times of specialties. It is very difficult and expensive for an advertising agency to hire in-house content writers and copywriters for various needs. Every client is unique. Therefore, he or she requires a unique specialty in your content writer or copywriter.

If you work with an in-house team of content writers and copywriters, every time you worry about the requirements of the new project because you are never sure whether your existing content writers and copywriters will be able to do justice with a project or not.

But when you work with Credible Content you don’t need to worry about the expertise of your content writers and copywriters. This is because we have a large pool of content writers and copywriters at our disposal from all over the world.

This is a big reason why, when we are promoting our content writing and copywriting services (to advertising agencies and various other businesses) we don’t promote ourselves as “cheap content providers” because we cannot afford to be like that.

Since our writers come from all over the world including Europe, America, Australia and Asia, different writers may have different rates and sometimes since they charge regional rates, we have to charge our clients accordingly.

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Dependable and affordable content writing and copywriting services for advertising agencies

At Credible Content we understand that ongoing business partnerships depend on trustworthiness, reliability and affordability. Why would you work with us if it doesn’t make financial sense to you? Our content writing and copywriting services shouldn’t be more expensive than hiring an in-house team of content writers and copywriters for your advertising agency.

The good thing about working with an outside content writing and copywriting service is that you don’t have to pay to your writers all the time. When you work with in-house writers, you have to bear all their costs. They use your resources. You have to pay insurance. You have to worry about the legal fee in case some legal complication arises. You have to pay them a salary every month. They use your space and your infrastructure.

These are recurring costs that you have to incur whether your content writers and copywriters are writing for your clients or not.

If you partner with Credible Content on the other hand, you spend money only when you use our content writing and copywriting services. You pay just for the content and the copy and nothing else.

What about affordability? As a professional advertising agency we understand you will be needing content writers and copywriters on an ongoing basis.

As mentioned above, our writers hail from all over the world. Nonetheless, we try to make our content writing and copywriting services as affordable as possible without stretching our writers. You understand that every project needs to be financially viable for everybody involved. But we try to do our best to give you the best rates.

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Once you decide to partner with us, you will be able to provide the following content writing and copywriting services to your clients:

  • Main website content including homepage, services pages, products pages, company profile, FAQs, mission statement, vision and philosophy – basically, all the web pages that you find in the top navigation of a business website.
  • Content writing for business blogs.
  • Social media updates
  • Copywriting for landing pages
  • Copywriting for email marketing campaigns
  • Case studies and white papers
  • E-books
  • PowerPoint slides
  • SEO articles
  • Press releases
  • Regular official communications
  • Scripts for video campaigns
  • Story-based advertising scripts
  • News-based articles
  • Articles and blog posts on trending topics
  • Evergreen educational blog posts and articles
  • Thought leadership updates

Why it makes sense for your advertising agency to use our content writing and copywriting services

At Credible Content we aim to make using our content writing and copywriting services for you as profitable and easy as possible. The biggest benefits of working with us are

  • High quality content on an ongoing basis
  • Quick turnaround
  • A vast pool of qualified and experienced content writers and copywriters from all over the world
  • Reasonably fast response rate
  • Reasonable number of revisions
  • No contract (unless asked for)

Other features of our content writing and copywriting services that will be beneficial for your ad agency clients:

  • Increased conversion rate
  • SEO content for targeted keywords
  • 100% unique and original content
  • Conversational and engaging writing style
  • Web-friendly writing style and format
  • Convincing writing that instills a sense of confidence
  • Effective writing for every stage of your client’s sales funnel
  • Total nondisclosure of our partnership, if you prefer that

Still wondering how we can move forward?

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Content writer to help you write your value proposition

content-writer-for-awriting-value-proposition

Looking for a content writer to write a killer value proposition for your business? A well-written value proposition can help your business stand out and convince your customers and clients to choose your business over your competitor’s.

What’s value proposition?

The value proposition of your business (of your product or of your service) is a unique feature or innovation that your product or service has and nobody else does, or very few do. It is the statement, the expression or the message that convinces the potential customer or client that he or she should choose your product or service.

Why writing a value proposition is very important for your business?

A value proposition helps your customers distinguish you from the others. If you face lots of competition you need to give a reason to people to choose your business over another’s. How do you do that? You highlight the feature that you have and the others don’t.

Of course, this feature should be valuable and it should be convincing enough to make people consider you. This big feature must add great value once people decide to go with your business.

In fact, I suggest that every business must work hard at arriving at a clearly-defined value proposition. This will also help you develop a unique feature for your product or service if that unique feature so far has been missing. Deciding to write a value proposition and then use it as a marketing feature will help you change your product or service in such a manner that it HAS that feature that the others don’t have.

With so much competition around, why should people choose you?

Suppose you have an online mobile store where people can purchase mobile phones of different brands. So what? There are many online mobile stores. What unique feature can you add and then turn it into your value proposition?

I have no idea. You have to think of that. But what I’m saying is, in order to have a unique value proposition you will be forced to give a unique feature to your customers that they won’t find on another online mobile store website.

Remember that in order to have a convincing value proposition, you must offer something that is of great value.

Take the Uber service for example. Before the Uber cab service arrived at the scene, hailing a cab was always a great pain. You were totally at the mercy of the erratic drivers.

The great value proposition of the Uber cab service is

  • Just a single tap and the cab arrives wherever you are
  • The cab driver knows exactly where you are going
  • The payment is totally cashless and the estimate is presented to you before you leave for your destination

Now, this collection of value to propositions need to be communicated to people who have never used the Uber cab service.

With Apple products like the iPhone and the iPad, the sleekness, the experience, is their value proposition. When people are looking for a high quality mobile phone or a tablet with a very smooth interface, they know that Apple has got such a mobile phone or a tablet.

Persuasive writing to convincingly communicate your value proposition

I can write you a killer value proposition that will immediately convince your prospects.

Why am I the right person to write your value proposition?

Because I totally understand its importance for your business. It’s what makes your business stand out. It highlights the most compelling reason for people to do business with you. It’s a believable compilation of the most convincing and persuasive reasons for people to click that “call-to-action” link or button and buy your product or service.

I fully understand that an effective value proposition addresses the pain points of your customers and clients. It should provide a solution that they are looking for.

I will write a value proposition according the perspective of your customers and clients.

Marketing Copywriting Services

Marketing copywriting can be different from the normal, conversion-oriented content writing, and it can be the same thing — it all depends on how you view promotional content publishing.

Marketing copywriting helps you sell more, whether it is your product, your opinion or your ideas. Personally I don’t see a stark difference between writing content convincingly and creating a marketing copy: eventually you are making people do something by your words.

Nonetheless, the fundamental difference is that content writing helps you establish your brand and build a platform for you, and with marketing copywriting you actually make sales. You can build platform to engage people and to get them to your website or blog, but once they are there, it is your copy that induces them to buy your gadget or hire you as a professional.

Where you can use marketing copywriting?

  • Your website homepage
  • Product or services description page
  • Landing page being promoted by PPC advertising
  • Marketing collateral such as brochures, flyers and mailers
  • Email marketing campaigns
  • Advertising

Looking for a marketing copywriter for your business?

I wouldn’t like to sound boastful, but I have an advantage, being a content writer and a content strategist, over other copywriters. Since I already know why people are coming to your website, it is easier for me to offer them what they are looking for. You see, copywriting doesn’t just mean creating a sales pitch. It means empathizing with your visitors and understanding their need. In order to convince them into doing business with you, you have to make them understand that you understand them and you can solve their problem.

I don’t use hyperboles. I don’t believe in misleading your customers and clients through my writing. But I believe that if you have something unique to offer, you should be able to put forth your ideas with conviction. This is where I can help you. Give me information, give me raw data, and I will convert both into a high-performance communication platform.

Sales letter copywriting

Sales copywriting

Copywriting for sales letters can be both for websites as well as off-line marketing campaigns. Read this to know more about the difference between copywriting and content writing.

Sales letter copywriting is a bit different from writing normal web content – it is more direct, more conversational, more to the point and full of call-to-action words and expressions.

Can I write sales letters for your business?

Direct answer would be, yes I can, and indirect answer would be, it depends. I cannot write hyperbolic sales letters – the types you often come across on badly prepared websites and landing pages. When I create a sales letter it is like a value proposition. You’re looking for something? Fine, you can get it on this website.

No, I don’t keep it this simple. And anyway, genuine simplicity cannot come without experience and hard work.

Before writing a sales letter I thoroughly understand your business and also your audience. A sales letter is not about how great your business and your product is (the greatness of your product may matter if it is a reputed brand). It is about the most important reason why people should buy this product or service.

I first understand what people are looking for and then provide the solution, if possible in the very first line of your sales letter.

Of course you have to hook people onto your copy in order to create an environment. You have to strike a conversation. You need to create a sense of urgency without misinforming your readers. You need to put them at ease. You need to make them feel that they are at the right place. Empathise with them. Show them what they want and show them that you totally understand why they want it.

There might be two case scenarios for your sales letter: (1) people are aware of your product or service and they just need some convincing; (2) although they know what they want they are not aware of your product or service.

In the first case scenario you just need to stand out. Take for instance Apple, the company that sells iPads and iPhones. Its products need no introduction. If they want to write a sales letter they will not only try to compare their features versus those of other phones and tablets they will also try to associate the prestige value in the vast community that supports Apple products. In reality, if you look at their website they seem to assume that no other smart phone or tablet exists in the world but theirs.

In the second case scenario the product needs to be introduced, people need to be convinced that although it is not a known product it is far better than the known products. So you would like to open your sales letter with the biggest benefit your product can deliver.

Anyway, this is not a tutorial on copywriting for sales letters; I’m writing this just to let you know that I can write sales letters for your business if you need them. I have written sales letters for the following businesses:

  • Automotive industry
  • Hospitality industry
  • Travel and tourism industry
  • Web design and development agencies
  • Permission-based e-mail marketing agencies
  • Legal services
  • Information technology

When does your business require sales letter copywriting

Whenever you need to convince people, you need the services of a capable copywriter. As you may read in the the above-mentioned link when you are copywriting you are trying to convince people into doing something, whether it is prompting them to subscribe to your newsletter, your service, or purchase your product. You need the right language and the right tone and you need to use the right phrases at the right time. You can call it a behavioral science, copywriting.There is a very thin line that divides being convincing and putting people off. Your business may require sales letter copywriting for the following:

  • Landing page deriving traffic from banner ads and PPC campaigns
  • E-mail updates promoting your products and services
  • Products or services pages intending to make sales
  • Your homepage
  • Blog posts targeting prospective customers and clients
  • Brochures and flyers

Difference between copywriting and content writing

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What’s the difference between copywriting and content writing especially in the context of writing for the Web – for websites and blogs? This is something that constantly crops up especially when lines are constantly being blurred. As a professional content writer  I’m often hired to improve conversion rate and increase sales but isn’t increasing sales the job of a copywriter rather than a content writer?

But since my content writing services also help my clients experience a significant increase in their sales they have no qualms in saying that I provide them copywriting services.

Whether there is much difference between copywriting and content writing depends on how you evaluate the act of writing, what sort of expressions you use, and what is the end result? Yes, the end result of content writing can be totally different from that of copywriting.

A lot has changed since I wrote this webpage for the first time. I notice it was somewhere in 2012. Although content marketing was growing in leaps and bounds on the strength of targeted content writing, the big difference between then and now is, it’s been clearly established that content marketing has proven its mettle and big and small businesses are switching to content marketing from conventional advertising and marketing to promote their brands and businesses.

It means they are depending more on their content. Their content no longer has to just inform, it also has to sell. An average content writer these days, and I’m talking about an experienced, well-meaning, and professional content writer, is also adept at the art of copywriting, that is, in the art of writing sales-oriented literature.

Copywriting explained

In the context of the Internet, copywriting (or copy writing) is mostly termed as online copywriting and that means writing for websites. Copywriting is a term derived from advertising. It basically means writing promotional literature whether it’s an advertisement, a sales copy, or a website’s home page prompting people to buy something.

Copywriting means, using your words, using your language, in such a manner that it prompts people to take an action. Whatever that action is.

It is more conversational and interactive. It is also forceful. Remember that when you want people to buy from you, you have to sound fluent and forceful at the same time.

Do you know that before becoming a famous author Salman Rushdie was a copywriter at Ogilvy and Mather. Just a trivia.

Here are 2 examples of copywriting that are slightly different from content writing:

  • Copywriting for a landing page: A landing page is normally promoted through a PPC campaign. People directly land on a landing page and this is why it is called a “landing page”. Some people mistakenly call their website homepage as the landing page because they assume everybody first comes on the homepage whereas this is not the case. People enter your website from various entry points. For example, you have reached the Credible Content Writing Services website via this page or any other page that you must have come across either on a search engine or social networking website. For a landing page you don’t do content writing, what you do is copywriting because the sole purpose of a landing page is capturing leads and making sales. You need strong copywriting for that.
  • Email marketing campaign: Your email marketing campaigns also depend on your ability to convince people into either directly buying products from you or click the links mentioned in the email, visit your website, and then buy products from you. Copywriting plays a very big role in increasing the conversion rate of your individual email marketing campaigns.

Copywriting is more geared towards making sales rather than informing and educating your prospective customers and clients and solving their problems. Copywriting doesn’t solve problems, it convinces people into doing business with you. When I say it doesn’t solve any problems I’m not saying that it has got nothing to do with solving problems because basically, whenever you write, you offer a solution. So, whenever you are writing, you’re solving people’s problems and without solving people’s problems, you cannot make them buy from you. When you are highlighting the overwhelming benefits of your product or service through your sales copy, you are actually offering your audience a solution.

As I mentioned, it’s promotional literature and it contains lots of action words such “do”, “buy”, “contact”, “earn”, “get well”, “hire us”, etc. Copywriting highlights the benefits of a product or a service in order to sell it. Copywriting is highly interactive; it directly talks to the reader and it involves lots of emotions (buying, most of the times, is an emotional action).

Content writing explained

Content writing means writing to inform, educate or interact. Although you can write content to sell products and services, content writing doesn’t always involve promotional literature. Some pages on a website might be promotional, and some might exist just for the purpose of educating the visitors.

A good example of content writing is blogging. Over the years you create 100s, or maybe even 1000s of blog posts as a process of your content marketing effort. These blog posts may not get you direct sales but it will help you build a platform that will help you promote your products and services and consequently, generate more leads and sales. The job of content writing, contrary to that of copywriting, is to keep your audience engaged and provide them enough information to keep them coming to your website or blog again and again. Content writing can entertain them, educate them, inform them, offer solutions to their problems, hold conversations with them and make it possible for them to find your website and individual pages on search engines.

Content writing these days allows you to create a formidable presence for you on the Internet. As you must be aware, there are multiple channels on the web these days. You do not just have to publish content on your own website or blog, you also have to keep your social networking and social media profiles updated. Content writing also involves maintaining a presence on websites like LinkedIn (especially for B2B marketing), Twitter, and Facebook.

Examples of content writing:

  • Blogging
  • SEO content writing
  • Helpful articles
  • Forum posts
  • LinkedIn updates
  • Facebook and Twitter updates
  • Newsletter

There isn’t much difference between content writing and copywriting on a day-to-day basis especially when your content writer also helps you make more sales.

Conclusion regarding difference between copywriting and content writing

Many people tend to mix copywriting and content writing, and I too don’t differentiate much on my website, but if you really dig deeper, copywriting is a specialty and not everybody can pursue this vocation. It requires special talent. You need to have a knack for marketing and advertising. Content writing can be done by anybody who can write convincingly. Fortunately, since I have had experience in both, I can provide you copywriting as well as content writing, whether you want to maintain a difference or not is another matter.

SEO Copywriting Services To Improve Your Search Engine Rankings

SEO Copywriting Services

SEO Copywriting Services can help you improve your search engine rankings but they work like a double-edged sword so only someone who knows the difference between quality copywriting and writing done merely for stuffing keywords into your copy can help you achieve the positive goals. Otherwise it can prove counter-productive and instead of helping you may end up causing you immeasurable harm.

SEO Copywriting means writing compelling content for your readers. It also means writing content that satisfies the palate of the search engine crawlers. It definitely doesn’t mean stuffing your content with keywords nonsensically. This gets your web pages blacklisted.

Being an experienced content writer and copywriter I can create content around your important keywords and key phrases without compromising on the overall quality of your copy. Please remember that ultimately what matters is how many people convert (become your paying customers and clients) by reading your copy and if all you are bothered about is using your keywords everywhere around, even if it improves your search engine traffic, it doesn’t do you much good.

Difference between SEO copywriting and SEO content writing

Now that we are at it, let us quickly recap our concepts of the difference between SEO copywriting and SEO content writing. Copywriting, as you may have already read on my website, is sale-oriented. After reading your copy you want people to do business with you. You want to convince them. You want to ensure them that your product or service is really worth it. You want to convince them that the solution you are providing is really work for them. You want to communicate, compellingly, that you have got what they want. Naturally, your language needs to be persuasive. There is no need to stuff your messages down their throats, but it certainly changes the dynamics of how you write. It is full of strategically-placed call-to-action words. After people have read your copy, they should either contact you or place an order, ideally.

Content writing on the other hand is informative. I don’t mean to say that your content doesn’t help you sell more, but it is mostly used to educate your visitors. When people access your content, when they read it, when they view it, they know more about your product or service, and its benefits. They get a clear picture of what is going to happen if they purchased your product or service. They are better informed. Yes, after reading your content they may decide to do business with you, but you don’t go overboard with your sales pitch.

Both copywriting and content writing can be used to improve your SEO. A writer who is adept at using the language properly and incorporating the needed words can prepare you a copy with high conversion rate along with getting you higher search engine rankings. Normally it is one way or another. People can either write an SEO copy or they can write a copy that gets you more sales and leads. SEO copywriting means striking the perfect balance. The same goes with SEO content writing.

How my SEO copywriting services help your business

Almost every business on the Internet needs search engine traffic. Of course there are some websites that don’t depend on search engine traffic, but most do. So if you need qualified search engine traffic, you have to bother with SEO copywriting.

SEO copywriting is not as cryptic as it sounds. It is normal copywriting, it’s just that when I’m preparing your copy I try to use your primary and secondary keywords at strategic places. How does that matter?

Suppose you run a computer repair service in LA. Now, there might be hundreds of thousands of such services all over the globe because everybody and his/her granny uses computers these days in one way or another. So if somebody simply looks for “computer repair service” it is not going to help much if most of the services that are being listed are in Beijing or Honolulu. You want a service that is based in LA. People search for “computer repair service in LA”, or “LA computer repair services”, and so on.

You need to keep people looking for computer repair services in LA in mind while creating your content. Unless you use these words, how can search engine algorithms rank you for computer repair services in LA?

This is just an example and to be frank it is quite easy and straightforward. There can be very difficult examples and sometimes there are big gaps between what YOU think people must be looking for and what ACTUALLY people are looking for. As your SEO copywriter I also help you find that out.

Copywriting, as you may already know, is a bit different from normal content writing. Both the terms often get mixed up but there is a slight difference. Copywriting comes from advertising and it may involve creating sales pitches and marketing oriented writing. Content is, well, almost everything that is visible on your website or on your blog, or in your Facebook, Twitter, LinkedIn and Google Plus updates (in the form of text, videos and images).

So ideally SEO copywriting means that a copy is not only search engine friendly it also fetches you more business by convincing your visitors into becoming your paying customers and clients. Elsewhere on my website I have discussed how I achieve that.

How my SEO copywriting services can improve your search engine rankings

I understand copywriting from the in-side out. I know, this sounds very clichéd. Anyway, what I want to say is, copywriting is all about understanding the most compelling strengths of the product and service you are trying to write about, understanding the most compelling needs of the audience you are trying to write for, and then representing both through writing. SEO copywriting involves doing the same, but using the words and search terms people use in order to look for your product or service on search engines.

As I have written above, the secret lies in striking the perfect balance. As a trained SEO copywriter I know how to please both human beings and search engines. A good thing is, there is a similarity in the way people and search engine algorithms interpret your copy. More and more search engine companies are using “human intelligence” to decide rankings. If people like what you have written, your rankings automatically begin to improve. You need to make sure that your writing is relevant, useful, informative, and provides legitimate information. It shouldn’t mislead people into believing something that does not exist.

The strength of my SEO copywriting services lies in my ability to understand the problems your customers and clients face and the sort of solutions they seek. You see, your business is not about you. Your business is about solving people’s problems. Once you get that, you have people eating out of your hand. My entire copywriting focuses on that, and as I have said, if people find your copy useful, so do the search engine algorithms.

And it helps if you are a prolific writer.