Category Archives: Services

B2B Content Writing Services | B2B content writer

B2B content writing services and B2B content writer-image

Our B2B content writing services can help you

  • Establish yourself as an authority in your field of expertise
  • Increase your brand visibility
  • Improve your search engine rankings for your important keywords
  • Improve your conversion rate
  • Educate your prospective business partners about the benefits of doing business with you

Looking for a B2B content writer who can understand your business needs and create exceptional content accordingly?

Need a website content writer who can take your B2B website to the next level?

Contact for more details

B2B means business-to-business. There are two types of businesses, namely B2B and B2C.

Therefore, writing content for this niche is totally different.

You can call McDonald and Pepsi, and even to an extent software companies like Google and Microsoft, as B2C businesses because they are primarily selling to customers.

At Credible Content all our clients are businesses, and hence, primarily, we are a content writing service serving B2B enterprises and businesses.

As a B2B web agency we have been providing high-performance content to businesses from all over the world.

If you decide to work with us, there is 100% chance that you do business and through our content writing services you want to sell better.

You want to make an impact. You want to make your text compelling and engaging. Our business business serves your business. This makes us a B2B service.

Contact for more details

Why a content writing service is very important for your B2B business

It is not a surprise that 88% B2B marketers use content marketing as their main marketing strategy (source).

This is because the stakes are higher in B2B. When people are striking partnerships it can be a do or die situation.

This is why, your prospective business partners need to know about your business  as much as possible.

To convince them into doing business with you, you have to remain in front of them by providing educational, informative and high-quality content, over a long period of time.

Prospective business partners need more information. Sometimes I don’t even know what information they should be looking for. This is the gap that you can fill.

By presenting all the possible information about doing business with you on your website and your blog you address even those questions that are, although important to your business partners, don’t come to your business partners’ mind.

Although content marketing is less costly and more effective than conventional advertising, it takes some time before you can see results. Consistency and quality are a must.

For that you need to partner with a reliable content writing service. Timely and quality content is a must if you want to establish an atmosphere of trust among your prospective business partners.

Contact for more details

If your content writing is lousy, if it is full of errors, if it is totally uninspiring, it is not going to make an impact, and in fact, it is going to make a negative impact.

Your business partners may think that if you don’t take your writing seriously, how can you take your business seriously?

There are very high stakes when you are providing B2B services because people’s livelihoods depend on how you perform.

Through our B2B content writing services we help people grow their businesses.

And growth is beneficial to everybody.

When you grow your business, when your B2B website thrives, you recommend our services to others.

Similarly, when you grow business, you can serve your customers and clients better and if your business model allows, you also hire more people, creating more livelihood opportunities.

This is why we take about B2B content writing services very seriously.

You need quality content for your search engine rankings

Your business partners check you out on Google the moment they want to know something about you.

They may not know your name, but they will surely know what they need.

For example, if you are a web design company and you are looking for a reliable content writing and content marketing service you may look for something like “content writing service for web design company”.

You would surely like to check out the links that come up on Google’s first page.

In the same vein, if your prospective B2B partners are looking for you on Google according to their need, they should be able to find you within the first and second page.

Our content writing services can help you improve your search engine rankings for all the important keywords and search terms.

Our content will help you improve your search engine rankings organically.

Contact for more details

How do we make sure that our B2B writing services are up to the mark?

In order to serve a business better, you have to understand that business better.

You also have to understand your prospective customers and clients.

When our content writer works for you he or she tries to get a grasp of how you deliver your products and services, and what makes them awesome.

Then he or she studies the problems faced by your prospective customers and clients.

What do they want?

What solutions they seek to their problems?

How can their lives and their livelihoods be improved by your products and services?

How do your products and services enrich their everyday experiences?

It is very important to speak in the language of your customers and clients so that they can relate to you.

Remember that everybody is looking for a solution to his or her problem. There is a need, and you can meet that need. Your entire content presence provides solutions to people’s problems. This is what people are looking for.

Our competent content writer will write in terms of the solutions that you provide and the benefits that you deliver.

Contact for more details

 

Content writing services for your B2B email marketing campaigns

Do you have a mailing list of your prospective B2B partners? Would you like to keep in touch with them?

Are you are looking for a content writer for your B2B email marketing campaigns?

At Credible Content we also provide content writing services for email marketing campaigns.

Through our content we will improve your open rate and your click-through rate.

Check out this page for more details Content writing services for email marketing campaigns and email newsletters.

Give your B2B enterprise a boost. Improve your online presence. Increase your search engine rankings.

Contact for more details

 

Inbound marketing with my content marketing and consulting

Inbound marketing with my content marketing and consulting services will help you connect with potential customers and clients through engaging content. Streamline your online content publishing and distribution and improve your online and off-line sales in record time. With inbound marketing through my content marketing and consulting services you will

  • Increase your website traffic from search engines, blogging and social networking websites such as LinkedIn, Facebook, Twitter and Google Plus
  • Optimize your conversion rate through compelling and convincing content on your homepage and other business pages
  • Get measurable results in your B2B and B2C marketing efforts
  • Generate more leads through e-mail marketing and blog publishing
  • Increase brand loyalty by continuously providing high-value content to your target audience through the media channels they prefer, and in a language they relate with
Inbound marketing funnel

Encourage people to come to your website on their own instead of interrupting them and consequently, annoying them, possibly, for ever. Conventional advertising hardly works these days. It’s been shoved down people’s throats for decades now and everybody is fedup of it whether it is on the Internet or the conventional media such as TV and print.

People don’t like to be interrupted while they are engaged in their favorite activities such as reading articles, watching videos or interacting on their preferred social networking websites. They want to contact you when THEY want to contact you. They don’t want to hear from you unless they need your products and services.

The great thing about content marketing is that you can create a presence that can help people find you for the right reason, when they actually need you. Inbound marketing will be attracting two types of people to your website:

  • People who know you and the business you do
  • People who are looking for a service or a product that you can offer but right now they don’t know that you do

My content marketing and consulting services can help you attract both types of people by creating a presence that not only expands your reach, but also makes people trust you and respect you. For this to happen you not only need high-quality content you also need it with uninterrupted regularity. On your own it might be difficult for you to figure out what sort of content you should publish and which channels you should use to distribute your content so that it reaches the right people, or, the right people can easily find it.

Inbound marketing cannot be leveraged by merely publishing blog posts and articles under your website as well as article directories (that no longer seem to work after Penguin and Panda updates). For it to be effective, people should be easily able to find you and for that to happen you need right content at right places, and in case of a tough competition, on a regular basis.

Streamlining content publishing and distribution can be a challenging job without understanding your audience. You need to know

  • What they’re looking for
  • What catches their imagination
  • What channels they use in order to find the information they are looking for – search engines, blogs, news websites for social media and social networking services
  • What language they use while searching for, and talking about, your product or service

Why inbound marketing?

Market these days is driven by conversations. Due to various social networking websites, and even blogs, instead of believing in the messages telecast through various advertising networks, people tend to believe in what other people say. They talk to each other, they seek advice and they compare advantages and disadvantages before purchasing a particular product or service. They trust their friends, family members and colleagues more than they trust advertising and marketing professionals. They want to decide on their own rather than being told what to buy, and this is the greatest shift the world has witnessed in the field of business.

The best way of building such type of trust is bringing people to your website again and again and creating an environment where people come to your website on their own, knowing quite well why they are coming. But if people, right now, don’t come to your website to buy your products and services repeatedly and you need to bring them back multiple times (a sale rarely happens on the first visit) in order to convert them into paying customers and clients, what do you do? You spread your content on the Internet in various formats and then provide high-quality information on your own website when they come to you.

A positive sense of familiarity is the key component of inbound marketing. Provide timely and valuable content so that people begin to respect you, and create an environment that encourages two-way communication between you and your prospective customers and clients. The more they interact with you, the more they are exposed to your content, the more they come across your content on their friends’ timelines, the more they promote your content on their own timelines, the more they are able to trust you.

This can be achieved via targeted content marketing. Contact me to know how my consulting services can help you in this regard.

Content Marketing and Consulting Services

Content marketing and consulting

The advertising and marketing landscape is changing fast, and content marketing and consulting (telling people what type of content to publish to target what type of audience) is playing a big part in this. According to this source 61% consumers are more likely to buy from businesses who regularly publish useful, informative content. Businesses all over the world are realizing that their audiences don’t appreciate push marketing; what they want is constant engagement and two-way communication.

Content marketing is the best way of reaching out to your target audience, engaging them and eventually, converting them, and my consulting services can help you in a significant manner. Aside from writing content and publishing it, you need a strategy that helps you figure out what content to publish, which platforms and communication channels to target, how to reach your audience, how to engage it and how to keep it informed. Consulting can help you in this regard.

Through my content marketing and consulting services I help you

  • Find out what your core audience is looking for
  • Create and publish content that is needed
  • Understand the language and search terms your target visitors are actually using
  • Shortlist channels through which you can promote and market your content
  • Streamline content publishing according to the attention you want to get
  • Understand web analytics and reorient your content marketing efforts accordingly

Benefits of working with a content marketing and consulting service

Brand recognition and familiarity: Wouldn’t it be wonderful if by the time your customers and clients approach you they are already familiar with the major features and benefits of your products and services and they are also acquainted with the way you like to conduct your business? Most of the business on the Internet happens on the basis of trust and a sense of familiarity. People who are more familiar with you will more eagerly buy your products and services.

Search engine optimization: The recent updates from Google have proven that your entire search engine optimization depends on your content. Whether it is content on your own website/blog, your authority on various social networking platforms or your content and links appearing on other websites or blogs, it is all about content marketing. And it is not just any content, your content needs to be valuable, relevant and well-written. It should also be easily accessible. Professional consulting services can streamline your SEO and conversion efforts.

My content marketing and consulting services also help you cover all the relevant topics your target customers and clients might be interested in. Once you have set rolling a well-defined and well-targeted content marketing strategy you want to provide every possible information related to your business to your visitors so that they are totally educated and empowered. This makes you cover all the topics related to your business. This further makes you cover all the relevant keywords and key phrases your customers and clients will use while trying to find you on the search engines.

A sustained content marketing effort automatically improves your search engine rankings.

Higher conversion rate: You need search engine traffic, and you need engagement, but eventually, what you need is a high level of conversion rate and my content marketing and consulting services can help you improve your conversion rate. All the traffic that comes to your website needs to convert in order to make you money. In this regard my content marketing and consulting services – both on-site and off-site – achieves two things for you:

  • Bring targeted traffic to your website
  • Engage that targeted traffic meaningfully so that it not only sticks to your website for a longer time but also does business with you

Multichannel engagement: Traffic doesn’t just come from search engines. It can come from multiple online and off-line sources. For the sake of this page, let us focus on just online sources. Your website gets traffic from

  • Search engines (of course)
  • Social media and social networking websites
  • From other websites and blogs who have published your links in order to endorse your content
  • Submission of articles and blog posts on other websites and blogs (as a payback they allow you to include your link and a brief introduction in the resource box)
  • E-books, white papers and case studies that people may download from your website or your partner websites
  • Online discussion forums and bulletin boards
  • Trusted and reputed press release websites
  • Your e-newsletter
  • Paid advertisements in the form of links and banner ads
  • Content syndication websites

A big part of my content marketing and consulting involves spreading your content across various channels so that it becomes available to a wider audience. You may not like to target all the channels (for instance, your target audience may be active on Slideshare and LinkedIn but not on Facebook and Twitter) and you will have to figure out what platform your target audience prefers. This is where my content marketing and consulting services can help you.

Marketing Copywriting Services

Marketing copywriting can be different from the normal, conversion-oriented content writing, and it can be the same thing — it all depends on how you view promotional content publishing.

Marketing copywriting helps you sell more, whether it is your product, your opinion or your ideas. Personally I don’t see a stark difference between writing content convincingly and creating a marketing copy: eventually you are making people do something by your words.

Nonetheless, the fundamental difference is that content writing helps you establish your brand and build a platform for you, and with marketing copywriting you actually make sales. You can build platform to engage people and to get them to your website or blog, but once they are there, it is your copy that induces them to buy your gadget or hire you as a professional.

Where you can use marketing copywriting?

  • Your website homepage
  • Product or services description page
  • Landing page being promoted by PPC advertising
  • Marketing collateral such as brochures, flyers and mailers
  • Email marketing campaigns
  • Advertising

Looking for a marketing copywriter for your business?

I wouldn’t like to sound boastful, but I have an advantage, being a content writer and a content strategist, over other copywriters. Since I already know why people are coming to your website, it is easier for me to offer them what they are looking for. You see, copywriting doesn’t just mean creating a sales pitch. It means empathizing with your visitors and understanding their need. In order to convince them into doing business with you, you have to make them understand that you understand them and you can solve their problem.

I don’t use hyperboles. I don’t believe in misleading your customers and clients through my writing. But I believe that if you have something unique to offer, you should be able to put forth your ideas with conviction. This is where I can help you. Give me information, give me raw data, and I will convert both into a high-performance communication platform.

Social Media Content Writing & Marketing

content-writer-for-social-media-marketing

Your social media content marketing strategy primarily depends on the quality of content that you post, and its frequency. It’s all about engagement. You have to be useful, you have to be interesting, and you need to be relevant.

Why you need professional content for your social media marketing strategy

Regularity of quality content is the key to success on social media and social networking websites. With millions of people and businesses posting every hour, how do you remain in front of your prospective customers and clients? Through regular updates.

Only a professional content writing service or a professional content writer can provide you high quality regular updates for your social media marketing campaigns.

It is becoming a common refrain these days that your business is known by the quality of updates you post on Twitter and Facebook. Your language, your timeliness, your relevance, your reaction to positive as well as negative feedback and your proactive approach towards engaging your audience, all these can have a lasting impact on your presence.

Besides, all search engines, including Google, are deriving lots of their search results from the content posted on various various social networking and social media websites. Google is especially giving more prominence to the content you post on your Google+ updates. So, as a brand you wouldn’t like unseemly content indexed and displayed under your name.

The success of your social media content marketing strategy depends on two factors:

  1. The quality of the content you post
  2. The regularity of the content you post

The quality of your content decides how people are going to perceive you and your brand. Just think of it, why should people take you seriously if you post nothing serious? And by serious I don’t mean morose ponderings. Your content must be relevant, timely and useful. People should follow you and pay heed to your updates because they look forward to what you have to say on topics concerning your business. If your content doesn’t interest them, they start ignoring your updates and worse, start ignoring you.

Regularity is important too, although it is not as important as the quality of your content. Since timelines move fast on social media your postings will quickly scroll down. 90% of your friends and followers (among those who regularly check their profiles and timelines) won’t notice your content if you publish once or twice in a day. You need to post as frequently as possible (without crowding people’s timelines, of course).

And not just post, you also need to interact and engage. You will need to respond to other people’s posts and participate in ongoing discussions.

All these take time and this is what I can offer you as my social media marketing content services. When you partner with me you will always have top-notch content to post under your social media profiles whether it is business or personal. I can provide content for

  • Twitter
  • Facebook
  • LinkedIn
  • Tumblr
cc-marker

Social Media Marketing Content

Your social media marketing strategy primarily depends on the quality of content that you post, and its frequency. Social media is all about engagement. You have to be useful, you have to be interesting, and you need to be relevant.

Why you need professional content for your social media marketing strategy

First of all social media marketing doesn’t just involve posting inanities on Twitter and Facebook. It is becoming a common refrain these days that your business is known by the quality of updates you post on Twitter and Facebook. Your language, your timeliness, your relevance, your reaction to positive as well as negative feedback and your proactive approach towards engaging your audience, all these can have a lasting impact on your presence.

Besides, all search engines, including Google, are deriving lots of their search results from various social networking and social media websites. Google is especially giving more prominence to your Google plus updates. So, as a brand you wouldn’t like unseemly content indexed and displayed under your name.

The success of your social media marketing strategy depends on two factors:

  1. The quality of the content you post
  2. The regularity of the content you post

The quality of your content decides how people are going to perceive you and your brand. Just think of it, why should people take you seriously if you post nothing serious? And by serious I don’t mean morose ponderings. Your content must be relevant, timely and useful. People should follow you and pay heed to your updates because they look forward to what you have to say on topics concerning your business. If your content doesn’t interest them, they start ignoring your updates and worse, start ignoring you.

Regularity is important too, although it is not as important as the quality of your content. Since timelines move fast on social media your postings will quickly scroll down. 90% of your friends and followers (among those who regularly check their profiles and timelines) won’t notice your content if you publish once or twice in a day. You need to post as frequently as possible (without crowding people’s timelines, of course).

And not just post, you also need to interact and engage. You will need to respond to other people’s posts and participate in ongoing discussions.

All these take time and this is what I can offer you as my social media marketing content services. When you partner with me you will always have top-notch content to post under your social media profiles whether it is business or personal. I can provide content for

  • Twitter
  • Facebook
  • LinkedIn
  • Tumblr

Sales letter copywriting

Sales copywriting

Copywriting for sales letters can be both for websites as well as off-line marketing campaigns. Read this to know more about the difference between copywriting and content writing.

Sales letter copywriting is a bit different from writing normal web content – it is more direct, more conversational, more to the point and full of call-to-action words and expressions.

Can I write sales letters for your business?

Direct answer would be, yes I can, and indirect answer would be, it depends. I cannot write hyperbolic sales letters – the types you often come across on badly prepared websites and landing pages. When I create a sales letter it is like a value proposition. You’re looking for something? Fine, you can get it on this website.

No, I don’t keep it this simple. And anyway, genuine simplicity cannot come without experience and hard work.

Before writing a sales letter I thoroughly understand your business and also your audience. A sales letter is not about how great your business and your product is (the greatness of your product may matter if it is a reputed brand). It is about the most important reason why people should buy this product or service.

I first understand what people are looking for and then provide the solution, if possible in the very first line of your sales letter.

Of course you have to hook people onto your copy in order to create an environment. You have to strike a conversation. You need to create a sense of urgency without misinforming your readers. You need to put them at ease. You need to make them feel that they are at the right place. Empathise with them. Show them what they want and show them that you totally understand why they want it.

There might be two case scenarios for your sales letter: (1) people are aware of your product or service and they just need some convincing; (2) although they know what they want they are not aware of your product or service.

In the first case scenario you just need to stand out. Take for instance Apple, the company that sells iPads and iPhones. Its products need no introduction. If they want to write a sales letter they will not only try to compare their features versus those of other phones and tablets they will also try to associate the prestige value in the vast community that supports Apple products. In reality, if you look at their website they seem to assume that no other smart phone or tablet exists in the world but theirs.

In the second case scenario the product needs to be introduced, people need to be convinced that although it is not a known product it is far better than the known products. So you would like to open your sales letter with the biggest benefit your product can deliver.

Anyway, this is not a tutorial on copywriting for sales letters; I’m writing this just to let you know that I can write sales letters for your business if you need them. I have written sales letters for the following businesses:

  • Automotive industry
  • Hospitality industry
  • Travel and tourism industry
  • Web design and development agencies
  • Permission-based e-mail marketing agencies
  • Legal services
  • Information technology

When does your business require sales letter copywriting

Whenever you need to convince people, you need the services of a capable copywriter. As you may read in the the above-mentioned link when you are copywriting you are trying to convince people into doing something, whether it is prompting them to subscribe to your newsletter, your service, or purchase your product. You need the right language and the right tone and you need to use the right phrases at the right time. You can call it a behavioral science, copywriting.There is a very thin line that divides being convincing and putting people off. Your business may require sales letter copywriting for the following:

  • Landing page deriving traffic from banner ads and PPC campaigns
  • E-mail updates promoting your products and services
  • Products or services pages intending to make sales
  • Your homepage
  • Blog posts targeting prospective customers and clients
  • Brochures and flyers

Linkbait content writing services

If you’re wondering what is linkbait content, I have explained on this page: What is linkbaiting.

With that out of the way, if you need your blog posts and articles to go viral and spread to the farthest corners of the Internet, you need linkbait content. It’s articles and blog posts specifically created to cater to people who don’t just read interesting stuff but also like to share it and write about it. It might be a funny story, an anecdote, a long list of tools and tips – something that is highly useful, highly entertaining or highly relevant.

It is very difficult to create linkbait content?

It is not difficult to create linkbait content, but yes, it takes time. It is not something that you can create in 30 minutes. Let us say, you want to create a blog post titled “30 Most Influential Blog Posts on Content Writing”. Now either you already must be gathering these links over a long period of time, or you will need to do lots of research and even interact with many people because everybody defines “influential” in his or her own way.

How do you do targeting for linkbait content?

While creating linkbait content you need to keep in mind that you cannot please everybody. So this type of content has to be highly focused because the more targeted it is, the better chances it has of becoming linkbait.

The best way to target is, totally understand what your audience is looking for, why it looks for it, and what purpose the linkbait content is going to solve. Remember that people are not going to link to your content for doing social work – it must add value to their own blog post or article.

Does linkbait content always go popular?

There is no scientific proof. Sometimes even silly stuff goes viral and gets written about and promoted on various social networking websites while world-changing ideas wallow in the mud of oblivion. It depends on where it is coming from. For instance, if Charlie Sheen writes a blog post on how he was abducted by the aliens and then brought back he will get lots of coverage, but if you and I write a blog post on the same topic, we might not get that much attention unless we either spend lots of money promoting the blog post or spend lots of time highlighting it on various forums.

Having said that, there is a solid reason why businesses get linkbait content for their websites. Well-written and information-packed content normally gets promoted provided you are careful about what channels you are using to promote it and what time is the most apt for the activity.

Where do I fit in for your linkbait content writing need?

Obviously, the writing part comes from me, and the researching part if needed. Either you can give me all the information you want to include in your article or blog post or I can dig it out from various resources. I can straightaway deliver you the document and then leave it up to you how you want to promote it, or if you want I can help you figure it out.

How linkbait content goes popular

Although I mentioned above that there is no direct formula for making your linkbait content go viral, there are a few things you can do in order to give it your best shot:

  • Choose your topic carefully: In order to choose your topic you have to know your audience. “How to enjoy smelling your cat’s poo” might be a highly engaging topic for a website like The Oatmeal but if most of your audience constitutes of people who enjoy having meals at elite restaurants, they might not relate to the topic and appreciate it.
  • Mind your style: It’s very important what style you follow when creating your linkbait content. You have to keep your audience in mind. Tech savvy people enjoyed reading geeky language. People with literary inclinations like their text refined and well proofread. Teens and young adults use different language. The point is, be mindful of your audience before adopting the right writing style for your linkbait content. Unless you are an excellent writer don’t try to “pretend” a style. It shows through.
  • Promote at the right places: Simply publishing your article or blog post on your website is not going to get you much attention unless you are a celebrity in your niche. You will need to promote your link on various social bookmarking and social networking websites. There too, the popularity of your content depends on who sees it and who promotes it. Sometimes a single person promoting your link can get you more attention than 100 people doing it. This process is not something that can happen within a day or so, it takes consistent networking in order to reach at a state when influential people promote your content.

So you have seen that writing linkbait content is just one aspect of the entire exercise. You need to strategically promote your content in order to make it go viral.

Want to know more about how my linkbait content writing services can help you increase traffic to your website exponentially? Do get in touch.

Blog Writer For Hire

Hire me as your blog writer

Should you work with a blog writer for hire for your business blogging needs? Although I provide blog writing service from my website, I firmly believe that it has to be your own decision. Blogging, especially business blogging with a marketing plan, requires a serious decision that involves time, effort and of course, money. If you grasp the importance of content marketing you know how important publishing a regular blog is for your business.

Why your business may use the services of a blog writer for hire?

People work with me because they’re looking for well-written blog posts that can make an impact. I politely refuse to take up work that simply involves creating keyword-centric content – this is not how I work. Even if you want blog posts for better search engine rankings, they deserve rankings on the merit of the value they deliver rather than how they use keywords and key phrases. Of course search engine rankings are important, but they only benefit you if your content is ranked well for the value it delivers rather than for the way it has been written.

In order to create a successful, meaningful blog, you need to be a passionate, dedicated blogger. You can write blog posts on your own (for instance, my client with whom I’ve been working since 2001, Steve, prefers to write for his own travel insurance blog) in your spare time, or you can hire a blog writer if regular writing isn’t your cup of tea. Whether you want to write for your business blog on your own or you want to hire a blog writer depends on what direction you want to take in this regard.

Here are a few reasons why you may decide to work with a blog writer for hire:

  • You are not comfortable with writing in English and you think an English content writer may be able to do a better job
  • You do need the services of a blog writer but you don’t want to hire a full-time writer
  • You want regularity and consistency that only a professional blog writer can provide you
  • Although you can write, you’d better spend time working on other aspects of your business
  • You don’t want to distract yourself doing things you can pay someone else to do

How to hire a blog writer?

You can hire me for my blog writing services :-). Please read a few reasons why you should hire me as your content writer. The same attributes apply to hiring a blog writer too.

Content writing and copywriting samples [portfolio]

Content writing & copywriting portfolio

Welcome to my content writing and copywriting samples (portfolio) page. While trying to figure out how to get more search engine traffic I noticed in my Google analytics profile that lots of traffic is coming to this page. So I have decided to modify and include some more information.

A small glimpse of content writing and copywriting samples from Credible Content. Brief portfolio. Project-specific samples can be provided upon requested.

As you can make out from the website I am a freelance writer providing content writing, copywriting (there is a difference), content marketing and content strategy services. Simply, I provide you the right (written) content.

Please explore my website to know more about my website. You can also read my blog that I prefer to call “Content Gyan” that translates to content knowledge. If this doesn’t work for you you can simply use my contact form to get in touch.

Of course this page is about my portfolio. To be frank, I know I don’t advise this to my clients, I haven’t been very attentive to this section, which, I should have been.

Portfolio page is important: before giving you work your clients want to know what you have been up to and what sort of services you have provided so far and what sort of clients you have had (not in the “naughty” sense of course). This page may not include all my import work but gradually I will be making it as comprehensive as possible. This will certainly help you form an opinion. It’s all right if you don’t find the samples up to the mark — I am still learning and constantly improving myself. So I am a much better writer than what I was, say, last week, and the next week I will be better than this week.

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Nonetheless, as an experienced freelance writer (been providing the service since 2004) I can assure you my writing can significantly improve your conversion rate because before writing I will try my best to thoroughly understand your business. I will try my best to write in a language your customers and clients understand. I believe in performance so whatever I am writing it should move your customers and clients to some sort of action, a positive action, an action that encourages them to do business with you. Of course there are some occasions when a client is not happy with my work but we always work it out.

Anyway, here are the samples. Again, I am constantly updating this page. So if you don’t find something you’re looking for please don’t think that I don’t have it (agreed, I cannot possibly have everything under the sun); just contact me and I will give you the needed information.

Please note: Most of the information on this page was horrendously outdated so I am in the process of updating it. So whatever is being showcased here is just a tiny part of my portfolio. For more targeted samples, please contact me.

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MaganKalra.com | This is one of my most recent projects and also one of my favorites because I like motivating people through my writing. I’m constantly writing on my Content Writing and Copywriting blog that your writing should be able to move people. It should inspire them. Change their lives for the better. Motivational writing does that. It positively impacts people. I wrote the main web copy, the blog posts and the e-book.

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Benq Malaysia | Although Benq has many websites, being a multinational company, I specifically created content for its Malaysian website. It involved creating product profiles (computer monitors, LCDs, cameras, projectors, etc.) and advertising collateral used in regional publications. They were looking for someone who was comfortable talking about technology.

Industry: Electronics, Technology

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Content writing for oceanview villa in Jamaica

Jamaica oceanview villa | I have been providing content for the Best Villas website for many years now. I prepared their primary content and these days I’m writing information articles and blog posts for them. Very nice people. I had assigned one writer for preparing drafts for them that I used to edit and refine later on. Unfortunately, that guy extensively plagiarised while I totally trusted him. I’m really grateful that the person coordinating the work at The Best Villas gave me full time to undo the damage.

Industry: Vacations, Holidays, Rentals, Real Estate

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Centronics Support | I have been writing content for Akshar (the proprietor) and his various clients for many years now. Now we have also grown close friends and routinely have beer together. The funny thing about Akshar is that he is the only client who has chased me (instead of the other way around). For two months he kept calling me and those days I wasn’t taking work from Indian clients (because Indian clients are notorious for not paying). During those days he paid me through his nose (because I didn’t know him well and just treated him as ruthlessly as I would treat any other client) but he totally gets content. He totally understands that without content there is no online business. Working on many simultaneous projects for him and his clients right now.

Industry: Web Designing, Online Marketing, Email Marketing, Website Redesigning

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Deco Wall | I started with them with product descriptions. This was a challenging project because most of the wall stickers are more or less same but they have different patterns. I needed to use the same technical specifications again and again but create content centred around the design of the wall stickers. I also needed to invoke a feeling of family, homliness and belonging while giving the technical specifications. In between I have also created main content for their sister website too.

Industry: Interior Design, Interior Decoration, Wall Stickers, Wall Decorations, Door Stickers

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Gateway Shipping Containers

Gateway Shipping Containers | As the name suggests, is a company that sells new as well old as shipping containers. It’s an Australian company. I got the work through LinkedIn and it was not a direct work, I collaborated with the content marketing company. Unfortunately, I worked for just a few blog posts because suddenly I got lots of assignments and couldn’t carry working with them for a long time. But it’s a lasting relationship.

Industry: Shipping Containers

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Click4Assistance | It’s a real-time live chat application company primarily providing its services to the UK market. Website live chat is a highly competitive industry and often it is very difficult to increase search engine visibility. They hired me to write highly focused landing pages and blog posts centered around their main keywords and key phrases. They didn’t want the keywords and key phrases be stuffed in the body content but strategically placed. Over a period of 4 months I wrote over 100 landing pages for them. It’s an ongoing assignment. I’m also writing long-form articles for them (around 2400 words) based on current events going on in the UK (I need to create a context where I can relate the current events with how live chat can help during these events).

SEO Copywriting Services To Improve Your Search Engine Rankings

SEO Copywriting Services

SEO Copywriting Services can help you improve your search engine rankings but they work like a double-edged sword so only someone who knows the difference between quality copywriting and writing done merely for stuffing keywords into your copy can help you achieve the positive goals. Otherwise it can prove counter-productive and instead of helping you may end up causing you immeasurable harm.

SEO Copywriting means writing compelling content for your readers. It also means writing content that satisfies the palate of the search engine crawlers. It definitely doesn’t mean stuffing your content with keywords nonsensically. This gets your web pages blacklisted.

Being an experienced content writer and copywriter I can create content around your important keywords and key phrases without compromising on the overall quality of your copy. Please remember that ultimately what matters is how many people convert (become your paying customers and clients) by reading your copy and if all you are bothered about is using your keywords everywhere around, even if it improves your search engine traffic, it doesn’t do you much good.

Difference between SEO copywriting and SEO content writing

Now that we are at it, let us quickly recap our concepts of the difference between SEO copywriting and SEO content writing. Copywriting, as you may have already read on my website, is sale-oriented. After reading your copy you want people to do business with you. You want to convince them. You want to ensure them that your product or service is really worth it. You want to convince them that the solution you are providing is really work for them. You want to communicate, compellingly, that you have got what they want. Naturally, your language needs to be persuasive. There is no need to stuff your messages down their throats, but it certainly changes the dynamics of how you write. It is full of strategically-placed call-to-action words. After people have read your copy, they should either contact you or place an order, ideally.

Content writing on the other hand is informative. I don’t mean to say that your content doesn’t help you sell more, but it is mostly used to educate your visitors. When people access your content, when they read it, when they view it, they know more about your product or service, and its benefits. They get a clear picture of what is going to happen if they purchased your product or service. They are better informed. Yes, after reading your content they may decide to do business with you, but you don’t go overboard with your sales pitch.

Both copywriting and content writing can be used to improve your SEO. A writer who is adept at using the language properly and incorporating the needed words can prepare you a copy with high conversion rate along with getting you higher search engine rankings. Normally it is one way or another. People can either write an SEO copy or they can write a copy that gets you more sales and leads. SEO copywriting means striking the perfect balance. The same goes with SEO content writing.

How my SEO copywriting services help your business

Almost every business on the Internet needs search engine traffic. Of course there are some websites that don’t depend on search engine traffic, but most do. So if you need qualified search engine traffic, you have to bother with SEO copywriting.

SEO copywriting is not as cryptic as it sounds. It is normal copywriting, it’s just that when I’m preparing your copy I try to use your primary and secondary keywords at strategic places. How does that matter?

Suppose you run a computer repair service in LA. Now, there might be hundreds of thousands of such services all over the globe because everybody and his/her granny uses computers these days in one way or another. So if somebody simply looks for “computer repair service” it is not going to help much if most of the services that are being listed are in Beijing or Honolulu. You want a service that is based in LA. People search for “computer repair service in LA”, or “LA computer repair services”, and so on.

You need to keep people looking for computer repair services in LA in mind while creating your content. Unless you use these words, how can search engine algorithms rank you for computer repair services in LA?

This is just an example and to be frank it is quite easy and straightforward. There can be very difficult examples and sometimes there are big gaps between what YOU think people must be looking for and what ACTUALLY people are looking for. As your SEO copywriter I also help you find that out.

Copywriting, as you may already know, is a bit different from normal content writing. Both the terms often get mixed up but there is a slight difference. Copywriting comes from advertising and it may involve creating sales pitches and marketing oriented writing. Content is, well, almost everything that is visible on your website or on your blog, or in your Facebook, Twitter, LinkedIn and Google Plus updates (in the form of text, videos and images).

So ideally SEO copywriting means that a copy is not only search engine friendly it also fetches you more business by convincing your visitors into becoming your paying customers and clients. Elsewhere on my website I have discussed how I achieve that.

How my SEO copywriting services can improve your search engine rankings

I understand copywriting from the in-side out. I know, this sounds very clichéd. Anyway, what I want to say is, copywriting is all about understanding the most compelling strengths of the product and service you are trying to write about, understanding the most compelling needs of the audience you are trying to write for, and then representing both through writing. SEO copywriting involves doing the same, but using the words and search terms people use in order to look for your product or service on search engines.

As I have written above, the secret lies in striking the perfect balance. As a trained SEO copywriter I know how to please both human beings and search engines. A good thing is, there is a similarity in the way people and search engine algorithms interpret your copy. More and more search engine companies are using “human intelligence” to decide rankings. If people like what you have written, your rankings automatically begin to improve. You need to make sure that your writing is relevant, useful, informative, and provides legitimate information. It shouldn’t mislead people into believing something that does not exist.

The strength of my SEO copywriting services lies in my ability to understand the problems your customers and clients face and the sort of solutions they seek. You see, your business is not about you. Your business is about solving people’s problems. Once you get that, you have people eating out of your hand. My entire copywriting focuses on that, and as I have said, if people find your copy useful, so do the search engine algorithms.

And it helps if you are a prolific writer.

Content writing services to supercharge your online business

Supercharge online business with great content

If you are looking for a content writing service to improve your conversion rate, capture new leads and all in all, improve the performance of your online business website, I can help you.

I provide content to improve your online business. I can help you convey your message in as clear a language as possible. In order to make your content compelling as well as effective you have to relate to the pain points of your prospective customers and clients. What exactly they are looking for and how you can provide it.

There is a reason why people come to your website. If they are just stumbling upon your link, then it doesn’t really solve any purpose. There has to be a clear-cut reason and that reason is defined by your content. Your content should immediately make it clear why people are there on your website and what they are going to get.

Sounds simple? Well, if it were that simple every online business would be a money-making machine. Writing content is one of the most challenging forms of communication. It’s not about just writing, it’s about saying the right thing precisely at the right time and at the right location on your website.

But you may not just use my content writing services for your online business website. I also provide content for a plethora of other channels such as:

  • Blogs
  • Newsletters and e-mail marketing campaigns
  • Product profiles and descriptions
  • Promotional articles
  • Press releases
  • Social media marketing campaigns
  • basically in whichever form you need content

Why work with my content writing services for your online business?

Most of my clients, since they hail from English-speaking regions, are comfortable writing because they are native English speakers. Nonetheless, when it comes to professional writing it is a totally different ball game and they understand that. That’s why they approach me.

I have a no-nonsense approach when it comes to delivering professional content. When I write for you I am not trying to prove what a great writer I am (well, you already know that, that’s why you’re working with me) – my sole purpose is to improve your conversion rate. I do that by identifying your audience, by understanding what moves them and what puts them off and then addressing their most overwhelming concerns as early as possible.

Within a couple of seconds your customers and clients should be able to understand what you are offering. In as simple words as possible, but without dumbing down your business image.

When people come to your website and read about your value proposition they shouldn’t have to use their mind. The reading must be totally fluent in order to make the right impact. Even if you insist that I should inculcate your industry jargon into your copy I will do it in such a manner that it does not obstruct the primary flow of your content. Remember that the moment they need to figure out what you’re trying to say, they begin to get distracted and this can totally destroy your funnel.

So get in touch with me in case you’re looking for high-performance content writing services for your online business website or blog. In the meantime you can also subscribe to my Newsletter Updates.