Tag Archives: Professional Copywriter

Copywriting services to increase leads and sales

Copywriting services
Improve conversion rate
Get more leads
Make more sales
Improve search engine rankings

click-or-tap-to-know-more-about-my-content-writing-services-and-content-marketing-services

Table of contents

How a copywriter can help you achieve your business goals.
How can I help you increase your leads and increase your sales?
What does generating leads through copywriting mean?
My copywriting services will increase your conversion rate.
Do my copywriting services improve your SEO?
How can my copywriting services help your business?
The process that I follow during my copywriting services.

I can help you increase your leads and increase your sales with my copywriting services.

Get more leads. Get more sales.

I understand that as a business it is very important for you to improve your website’s conversion rate.

You must get more leads from direct traffic as well as from traffic from search engines.

Don’t worry. My copywriting services can help you get more leads and more sales.

Are you struggling to reach new customers and boost your sales?

Tired of spending money on marketing campaigns that don’t bring in results?

Want more leads? Want more sales?

Then it’s time to hire my copywriting services!

A skilled copywriter can transform your words into powerful magnets that attract new leads and convert them into paying customers.

They understand the psychology of persuasion and know how to craft irresistible messages that resonate with your target audience.

Here’s how a copywriter can help you achieve your business goals:

Capture Attention: In today’s noisy world, it’s hard to get noticed. A copywriter will create attention-grabbing headlines and captivating copy that immediately draws people in. More leads and more sales with my copywriting services.
Build Trust: People buy from people they trust. A copywriter will establish your brand as an authority in your industry, building credibility and trust with your audience.
Highlight Benefits: People don’t just buy products or services; they buy solutions to their problems. A copywriter will focus on the benefits your offerings provide, making it clear how you can solve your customers’ pain points. Copywriting services.
Spark Emotions: Emotional connections drive purchasing decisions. A copywriter will tap into your audience’s emotions, creating a sense of urgency and desire that leads to action. More leads.
Craft Compelling CTAs: A strong call to action is like a road sign, directing people towards the next step. A copywriter will create clear and enticing CTAs that encourage your audience to take action.

Investing in a copywriter is an investment in your business’s growth.

Let the power of words work for you and watch your leads and sales soar!

As a professional copywriter, how can I help you increase your leads and increase your sales?

My main focus as your copywriter is to understand the problems your target customers and clients are facing and then writing copy to solve their problems.

Does you copywriting convince that it solves problems?

This is what your business does, right?

Someone has a problem, and you provide a solution.

The problem often lies in the fact that you or your copywriter is unable to convince your prospective customers and clients that you can solve their problem.

To increase your leads, the text on your website must have a purpose.

To increase your sales, you must know what is the purpose of all that text on your website.

Long gone are the days when people wrote for their websites just to improve their SEO thinking that if they got enough traffic, it will automatically generate more business.

“Long gone” is not an apt phrase as I still see people obsessing over SEO and paying scant regard to the actual factors that can help them increase their leads and increase their sales.

Just focusing on SEO might have worked when fewer businesses were online. It was easier to generate more traffic. Even spam could get you business.

With increasing competition, this approach no longer works.

People would click links out of curiosity, just for the fun of it.

Remember that banner ad that had a fast-moving monkey prompting you to click the monkey, and when you clicked the monkey, you were taken to a totally unrelated website that had nothing to do with monkeys?

Despite knowing what was in store, people clicked the monkey.

Now, people no longer click the monkey.

To increase your sales your copywriting must offer something convincing, to first get people to your website, and then to believe in what you are telling them.

They need to believe you enough to spend their hard-earned money on your business.

Copywriting to generate more leads and sales isn’t just about writing well and convincingly, although, they are the most important components of successful copywriting.

You also need to hook your readers, and then keep them hooked.

I can help you with that.

For example, the purpose of your headline must be to make people read the first sentence of your copy.

The purpose of your first sentence is to make people read the second sentence.

The first paragraph must leave people hanging with so much curiosity that they immediately want to read what is there in the second paragraph.

Copywriting services.

This goes on with the entire copy until the reader has read till the end and has totally grasped the essence of your message.

To increase your sales, your copywriter must make your reader read the entire thing.

I can achieve this with my copywriting skills.

I know how to weave a narrative around a product or a service. I know how to keep people interested. I know how to write convincingly.

What does generating leads through copywriting mean?

To understand this, you need to first grasp what are leads.

More leads. More sales.

Leads are people who have shown some interest in your business.

They’re not necessarily ready to buy from you, but somehow, they have reached out to you.

I provide content writing & copywriting services.

Using my contact form, you inquire about my services and how I can help you write convincing website content.

Or maybe you want me to write the copy of your email marketing campaign.

You are a hot lead.

You are ready to do business with me.

Or maybe you have just asked normally how copywriting services work.

You are just toying with the idea of hiring a professional copywriter for your business website.

You haven’t yet made up your mind.

Nonetheless, you write to me.

You are a lead.

So, basically, leads are people who have sent you an email expecting a reply from you or who have called you expecting that you will give them more information by either calling back or through email.

Leads are people who are eager to hear from you.

When they hear from you, they will pay attention.

You won’t catch them off guard when you contact them.

Now, people don’t just reach out to you unless they are moved enough.

It takes effort to make a phone call or submit a contact form or write an email.

They will come to your website, read the text and then decide whether to reach out to you or not.

If the text does not convince them, they will move on to another website.

Whether they come across your contact information through social media or your website, something must be there to move you to contact you.

My copywriting services give you that “something”.

My copywriting services will increase your conversion rate

It’s no big deal getting traffic to your website.

Even black hat SEO can get you tons of traffic.

What matters is, how many people convert.

How many leads you get.

How much can your copywriting sell?

How many sales you make.

When I write copy for your website, more people will be moved to contact you and eventually, buy from you.

How do I do that?

My writing style is conversational but informative.

I have a professional tone, but I can still sound personal.

I know how to understand your customer’s problems and then write copy accordingly.

Through my copywriting, I will convince them that you have got what they need.

This will motivate them to contact you. Hence, a better conversion rate.

A higher conversion rate directly translates into more leads.

This means that a greater percentage of the people who visit your website, see your ad, or read your email will take the desired action, whether it’s signing up for a newsletter, making a purchase, or requesting a quote.

My copywriting services can help you improve your conversion rate in several ways:

Compelling headlines and copy: I can create attention-grabbing headlines and engaging copy that will capture the interest of your target audience and make them want to learn more.
Clear and persuasive messaging: I can craft clear and persuasive messaging that highlights the benefits of your offerings and convinces your audience to take action.
Strong calls to action: I can write compelling calls to action that tell your audience exactly what you want them to do and make it easy for them to take the next step.
Emotional connection: I can tap into your audience’s emotions, creating a sense of urgency and desire that leads to action.

By improving your conversion rate, I can help you generate more leads from your existing marketing efforts.

This means that you can reach a wider audience and ultimately generate more sales.

Here’s a simple example to illustrate the relationship between conversion rate and leads:

Let’s say you have a website that receives 100 visitors per day.

If your conversion rate is 1%, then you will generate 1 lead per day.

However, if you can improve your conversion rate to 2%, then you will generate 2 leads per day.

This is a 100% increase in leads!

As you can see, even a small improvement in your conversion rate can have a significant impact on your lead generation efforts.

By hiring me as your copywriter, you can invest in one of the most effective ways to improve your conversion rate and generate more leads for your business.

Do my copywriting services improve your SEO?

SEO these days is all about providing relevant content and user behavior when people are on your website.

A big SEO factor these days is your bounce rate.

Do people immediately leave your website after finding your link in search results because they didn’t find relevant information?

If you have a higher bounce rate your search engine rankings deteriorate

My copywriting services keep people on your website.

I write in an engaging manner.

I don’t beat around the bush.

I can narrate a story.

Basically, when people come to your website, they will want to hang around and read stuff.

This in turn will have a positive impact on your SEO.

What about keywords?

Do I use keywords in copywriting?

Yes.

Provided you stick to the topic, you automatically use the right keywords and then this automatically benefits your SEO.

For example, the purpose of this webpage is to convince you that I can help you increase your leads and increase your sales with my copywriting services.

So, obviously, I’m going to talk about copywriting services and increasing your leads and sales and consequently, the text should be automatically optimized for these terms.

Generating more leads and consequently, making more sales is all about convincing people.

This, I achieve through my copywriting services.

SEO copywriting services improve search engine rankings by creating content that is tailored to be easily understood by search engines and relevant to users.

These services incorporate primary keywords, which are the main terms related to the topic, and secondary keywords, which support the main idea.

When someone searches using specific keywords, search engines look for relevant content.

By including these keywords naturally in the copy, SEO copywriting signals to search engines that the content is relevant.

This helps the content to rank higher in search results.

Using primary and secondary keywords strategically in the copy helps to attract more traffic to a website.

However, it’s not just about getting people to the site – it’s also about keeping them there and encouraging them to take action.

SEO copywriting not only focuses on search engine visibility but also on engaging readers.

By creating content that is informative, valuable, and easy to understand, it increases the likelihood that visitors will stay on the site, explore further, and eventually convert, whether that means making a purchase, signing up for a newsletter, or taking another desired action.

In summary, SEO copywriting services use targeted keywords to improve search engine rankings and create content that not only attracts more visitors but also convinces them to take action, ultimately improving both search rankings and conversion rates.

How can my copywriting services help your business?

Elevate your brand with compelling and memorable messaging.
Attract and engage your target audience through persuasive content.
Boost website traffic with SEO-optimized copy that ranks higher on search engines.
Increase conversions by crafting clear and persuasive calls-to-action.
Establish authority in your industry with informative and well-researched content.
Build trust and credibility with transparent and authentic communication.
Tailor your message to resonate with specific customer segments.
Enhance brand consistency across all communication channels.
Capture and maintain audience attention with concise and impactful writing.
Differentiate your business from competitors with a unique and compelling voice. More sales.
Optimize product descriptions to highlight benefits and drive sales.
Create shareable and viral content for increased brand visibility.
Improve user experience through clear and user-friendly website copy. Mold leads.
Develop compelling email campaigns that drive engagement and conversions.
Craft persuasive social media posts to expand your online presence.
Tell your brand story effectively to connect emotionally with your audience. More sales.
Adapt your messaging for different platforms and target demographics.
Simplify complex information to make it easily digestible for your audience.
Conduct A/B testing to refine and improve the effectiveness of your copy.
Stay current and relevant by continuously updating and refreshing your content.

The process that I follow during my copywriting services

Understand the Client’s Goals: Clarify the business objectives and messaging goals with the client.
Conduct Market Research: Research the target audience, competitors, and industry trends. More leads
Define the Target Audience: Identify and understand the specific audience for the copy.
Craft a Creative Brief: Develop a clear and concise creative brief to guide the copywriting process.
Keyword Research (if SEO is involved): Conduct keyword research to optimize the copy for search engines. More sales
Outline the Copy Structure: Create an outline to organize the content logically and effectively.
Write a Compelling Headline: Craft a captivating headline to grab the audience’s attention.
Create Engaging Introduction: Develop an introduction that hooks the reader and sets the tone.
Write Persuasive Body Copy: Communicate the key messages persuasively in the body of the copy.
Incorporate Clear Call-to-Action: Include a strong and clear call-to-action to prompt desired actions. More sales
Edit for Clarity and Conciseness: Review and edit the copy for clarity, conciseness, and coherence.
Check for Grammar and Spelling: Ensure the copy is free from grammar and spelling errors.
Optimize for SEO (if applicable): Implement SEO best practices to enhance online visibility.
Seek Client Feedback: Share the draft with the client and incorporate feedback.
Revise and Refine: Make necessary revisions based on client input.
Finalize the Copy: Prepare the final version of the copy for delivery.
Coordinate with Design Team (if needed): Collaborate with designers to ensure copy integrates seamlessly with visuals.
Review and Approve: Have the client review and approve the final copy.
Deliver the Copy: Provide the finalized copy to the client in the preferred format. Copywriting services
Monitor Performance and Iterate: Track the performance of the copy and iterate based on data and feedback.

Need a copywriter for your business to generate more leads and sales? Contact me today.

Are you a B2B company? Then my copywriting services can help you

The image shows a B2B working environment

B2B copywriting services

Looking for copywriting services for your B2B company?

Want to boost your sales with copywriting of your B2B business?

Table of contents

Fundamental tenets of copywriting
The main differences between B2B and B2C copywriting
Main challenges when writing copy for a B2B company
Copywriting to communicate what value you deliver as a B2B company
Why qualified copywriting services matter to a B2B company?
I offer copywriting services for B2B marketing
When am I writing sales copy for your B2B company?
Best strategies to write copy for a B2B company to improve conversion rate as well as search engine rankings
My copywriting process when I’m writing for a B2B company

A B2B business sells products or services to other businesses.

It does not sell directly to individual consumers.

Rather, a B2B company focuses on business customers.

B2B companies market to and negotiate with other companies.

Revenue for the selling B2B company comes from other businesses rather than individual consumer sales.

I’m a copywriter who can help your B2B company get more business partners, customers and clients.

Fundamental tenets of copywriting

Whether you are a B2B company or B2C company, the fundamental tenets of copywriting are:

Communicate what value you deliver.
Write in a manner that people can relate to you.
Keep them hooked to your writing.
Continuously connect with your customers.
Ultimately, copywriting must help you increase your revenue.

I keep all these points in mind when writing individual sentences and paragraphs.

Some business to business examples are G Suite and Dropbox for Business; QuickBooks and SalesForce.

If your business helps another business do better business, you belong to a B2B company list.

The main differences between B2B and B2C copywriting

Difference between B2B and B2C copywriting

Target Audience: B2B copywriting speaks directly to businesses, focusing on decision-makers and professionals, while B2C targets individual consumers. B2B company
Complexity of Language: B2B copy often uses industry-specific jargon and technical language, catering to a more knowledgeable audience compared to the simpler language used in B2C. Copywriting services
Emphasis on Value Proposition: B2B copy highlights the practical benefits and long-term value of a product or service for the business, emphasizing ROI.
Relationship Building: business-to-business focuses on building long-term relationships, emphasizing trust and reliability, as business transactions are often ongoing partnerships.
Problem-Solving Approach: Identifies specific business challenges and positions the product or service as a solution, addressing the practical needs of the business.
Longer Sales Cycle: Transactions typically involve a more extended decision-making process, so the copy may need to nurture leads over an extended period.
Personalization for Businesses: B2B copy often tailors messages to the specific needs, challenges, and goals of a particular business, demonstrating a deep understanding.
Data and Statistics: Relies on data, statistics, and case studies to validate claims and prove the product’s effectiveness in a business context.
Professional Tone: Maintains a formal and professional tone to align with the corporate environment and resonate with business decision-makers.
Educational Content: Frequently includes informative content, educating the audience about industry trends, challenges, and innovative solutions. B2B company
Multiple Decision-Makers: Addresses the fact that purchasing decisions often involve a group of stakeholders within a business, each with different concerns and priorities.
Customization and Flexibility: Emphasizes the adaptability of products or services to meet the unique requirements of a business, highlighting customization options.
In-Depth Product Descriptions: B2B copy provides detailed information about product features, specifications, and capabilities, catering to the technical understanding of the business audience. B2B company
Industry Authority and Thought Leadership: Positions the brand as an authority in the industry, showcasing expertise and thought leadership through content.
Emotional Appeal in a Professional Context: May incorporate emotion, but it’s presented in a more subtle manner, appealing to the emotional aspects of business decisions without being overly emotional. Copywriting services
Focus on Long-Term Benefits: B2B copywriting emphasizes the long-term benefits and impact of the product or service on the overall success and growth of the business. B2B company
Clear Call-to-Action for Businesses: Includes a clear and compelling call-to-action, directing businesses on the next steps in the buying process or partnership development.
Industry-specific Testimonials: Often includes testimonials or endorsements from other businesses within the same industry, adding credibility. B2B company
Regulatory Compliance and Standards: May address regulatory compliance and adherence to industry standards, assuring businesses of the legality and reliability of the product or service.
Cost Justification and ROI: Explicitly outlines how the investment in the product or service will generate a positive return on investment for the business, focusing on cost justification.

Main challenges when writing copy for a B2B company

Main challenges when writing B2B copy

Industry Complexity: Crafting clear and concise copy for B2B often involves navigating complex industries, making it challenging to simplify technical information. B2B business
Targeting Multiple Decision-Makers: Addressing the diverse concerns and priorities of various decision-makers within a business complicates the creation of focused and persuasive content.
Extended Sales Cycle: Managing content that resonates throughout a prolonged sales cycle requires sustained engagement strategies and a nuanced understanding of buyer behavior. B2B company
Limited Emotional Appeal: Balancing the need for emotional connection in B2B without compromising the professional tone poses a continual challenge.
Data Overload: Incorporating data and statistics to validate claims without overwhelming the audience demands a delicate balance in the copy. B2B company
Differentiation in a Crowded Market: Establishing a unique selling proposition and differentiating the B2B brand from competitors requires strategic and creative messaging. Copywriting services
Navigating Regulatory Constraints: Adhering to industry regulations and standards while maintaining compelling and persuasive language can be a delicate balancing act.
Educating the Audience: Simplifying complex concepts and industry-specific jargon to educate the audience without losing their interest presents a constant challenge. B2B company
Building Trust and Credibility: Gaining the trust of businesses through the copy involves consistent messaging that showcases expertise and reliability.
Adapting to Industry Trends: Keeping content relevant and aligned with ever-evolving industry trends requires constant monitoring and adjustment.
Addressing Risk Aversion: Acknowledging and overcoming the inherent risk aversion in B2B purchasing decisions necessitates careful framing of benefits and risk mitigation strategies.
Balancing Formality and Creativity: Maintaining a professional tone while injecting creativity into the copy to capture attention poses a continuous challenge. B2B company
Aligning with Sales Teams: Ensuring that the copy aligns seamlessly with the efforts of the sales team, providing support at every stage of the sales funnel, is an ongoing challenge.
Conveying Customization without Complexity: Articulating the customization options available without overwhelming the audience with details requires careful wording.
Generating Urgency in a Professional Context: Creating a sense of urgency for B2B buyers without resorting to high-pressure tactics demands a nuanced approach.
Overcoming Skepticism: Addressing the inherent skepticism in B2B decision-makers requires persuasive and evidence-backed copywriting. B2B company
Managing Diverse Audience Needs: Juggling the needs of audiences across various industries and business sizes necessitates adaptable messaging strategies. Copywriting services
Measuring and Demonstrating ROI: Articulating the return on investment in a tangible and quantifiable manner is an ongoing challenge in B2B copy.
Ensuring Consistency Across Channels: Maintaining a consistent brand voice and message across various platforms and channels requires careful coordination.
Optimizing for Search Engines: Balancing the need for SEO optimization with engaging and informative content adds an additional layer of complexity to B2B copywriting.

Copywriting to communicate what value you deliver as a B2B company

The copywriter must be able to communicate the true value of your business

This is one of the most important aspects of writing copy for a B2B company.

Usually when I’m writing content it is to educate and inform consumers about the capabilities of my B2B client.

But as a copywriter, I focus more on the value the B2B company delivers once people decide to work with the company.

I write for different types of B2B companies – sometimes even for those companies who already have their copy written but are observing that the writing is not delivering.

One of the biggest reasons why copywriting fails B2B companies is that it does not communicate the true value the company delivers.

For example, if you decide to hire my copywriting services, it goes without saying that I write exceptionally well.

You are paying for good quality copywriting. That goes without saying.

But, what value do I deliver?

My copywriting helps you generate more leads, increase sales and improve your search engine rankings.

These are the values that I deliver.

These are the values that I must communicate to you while you’re going through information on my website and trying to decide whether you should hire me or not.

Why qualified copywriting services matter to a B2B company?

In the B2B landscape, the stakes are higher. The money that you spend on products and services, isn’t just on the higher side, it also has a direct impact on the growth of your business.

For example, if you are a B2B company and you want to hire my copywriting services, your business depends on what I write.

People will come to your website or landing page, go through the information (that I’ll be writing) and then decide the future course of action.

My writing may send them away or may convince them to buy from you.

So, naturally, you need to be very careful before you hire me as a copywriter for your B2B business.

In fact, as a side note, when some B2B clients are reluctant to pay my usual rates, I immediately know that they don’t understand the true value of the written word on their website.

Your business depends on what’s written on your website.

If people are not impressed with your writing, if your writing is not convincing, if your writing does not communicate what value you can deliver, people won’t do business with you.

So, on this page, I’m going to help you make up your mind if you need a copywriter for your B2B website. And if you feel confident enough to hire me as your copywriter.

I offer copywriting services for B2B marketing

The image shows a professional copywriter

When people come to my website, they assume I write content, even when they expect me to write copy.

There’s a difference.

Although elsewhere on my website I’ve explained the difference between content writing and copywriting in detail, I’ll quickly touch upon the topic here.

Content writing is about informing and educating. It’s also about SEO.

Content is crucial for content marketing.

You use content writing to fill up your website or blog with lots of useful information that people can consume, educate themselves and then decide to do business with you.

You can also use content writing to write content for other websites – other blogs and online publications and social media and social networking websites like Facebook, Instagram and Twitter – and then use your content to boost inbound marketing.

Through content writing you explain to people what your product or service does, how it solves problems and it makes people’s lives easier. You also tell the search engines like Google what sort of information is mostly on your website so that accordingly they can analyze and rank your content.

Copy writing sells and convinces.

The purpose of copy writing is to turn casual visitors and to paying customers and clients.

It may also be about SEO, and it may also be about informing and educating, but mostly it is about selling. The result of every copywriting exercise is to sell or to encourage the other person to click your “call to action” icon, button or link.

It’s persuasive.

With content writing, people read, appreciate, and then go on with their lives.

With copywriting, they decide to spend money on your product or service.

This is the biggest difference: with content writing you inform and educated, with copywriting you sell.

With this out of the way, while I write content, I’m also an experienced copywriter, which means, I can help you sell more with my writing skills.

When am I writing sales copy for your B2B company?

Writing B2B sales copy

When you want me to sell.

It can be your homepage. Your services page. Your products and services descriptions page.

When you want people to do business with you after having read the copy present on your webpage, it becomes copywriting.

When you send an email urging people to buy from you, I’m not writing as a content writer for your B2B email marketing campaign, I’m writing as a copywriter.

Best strategies to write copy for a B2B company to improve conversion rate as well as search engine rankings

Understand the Audience: Research and understand the target B2B audience’s needs and challenges.
Craft a Compelling Headline: Create attention-grabbing headlines that highlight key benefits.
Focus on Unique Value Proposition: Clearly communicate the unique value the B2B company offers in the market. B2B business
Use Power Words: Integrate persuasive power words that evoke emotion and prompt action.
Prioritize Clarity: Ensure the copy is clear, avoiding jargon that might confuse the audience.
Highlight Benefits Early: Emphasize the benefits of the product or service right from the beginning. B2B company
Create a Sense of Urgency: Encourage prompt action by incorporating urgency in the copy.
Leverage Testimonials: Include testimonials from satisfied B2B clients to build trust.
Optimize for Keywords: Research and incorporate relevant keywords to improve search engine rankings.
Write Engaging Meta Descriptions: Craft compelling meta descriptions to increase click-through rates from search results. SEO copywriting services
Utilize Emotional Appeal: Incorporate subtle emotional appeal, considering the professional context of B2B.
Offer Solutions to Pain Points: Clearly address and provide solutions to common pain points in the industry.
Personalize Messaging: Tailor the copy to resonate with the specific needs of different industries or businesses.
Use Case Studies: Showcase real-world examples and case studies to demonstrate success.
Create Long-Form Content: Develop in-depth content that adds value and positions the company as an industry authority.
Mobile Optimization: Ensure the copy is mobile-friendly to cater to users on various devices. B2B company
Build Internal Links: Strategically link to relevant pages within the B2B website for improved SEO.
Incorporate Visuals: Use infographics and images to break up text and enhance understanding.
Provide Clear CTAs: Clearly state calls-to-action, guiding visitors on the next steps to take.
Utilize A/B Testing: Experiment with different copy variations to determine the most effective. B2B copywriter
Address Objections Proactively: Anticipate and overcome potential objections in the copy. B2B company
Create Landing Pages: Develop dedicated landing pages with focused, conversion-oriented content.
Implement Schema Markup: Use schema markup to enhance search engine understanding of the content.
Ensure Fast Page Loading: Optimize website speed for a positive user experience and SEO benefits. B2B copywriter
Encourage Social Sharing: Craft copy that encourages readers to share on social media platforms. Copywriting services
Utilize Power of Numbers: Use statistics and data to add credibility and authority to the copy.
Build Thought Leadership: Share industry insights and position the company as a thought leader.
Implement Local SEO Strategies: Optimize content for local search if applicable to the B2B market.
Provide Clear Contact Information: Make it easy for potential clients to get in touch by prominently displaying contact details.
Monitor Analytics Data: Regularly analyze website and conversion data to identify areas for improvement.
Create FAQ Sections: Address common queries within the copy to enhance user experience.
Utilize Social Proof: Showcase awards, certifications, or partnerships to build credibility.
Optimize for Voice Search: Craft copy that aligns with the natural language used in voice searches. B2B copywriter
Utilize Power of Storytelling: Incorporate storytelling to make the copy more engaging and memorable.
Regularly Update Content: Keep the copy current and relevant to maintain search engine rankings.

My copywriting process when I’m writing for a B2B company

B2B copywriting process

The writing process is straightforward. You want people to read your copy and not just read, buy from you after reading it.

But, for that to happen, you need to capture their attention.

You must tell them something compelling, something that immediately grabs their attention and makes them read the next sentence. Something that keeps them on the proverbial edge of their seat.

People in B2B don’t like fluff. It’s serious business. The stakes are high. They will be spending lots of money on you if they get convinced.

Hence, they need real information. They are busy people, so you don’t want to waste their time. You don’t want to use extra words but at the same time, you want to use the right words to hit the right emotional chords.

If your copy is not emotional, they are not going to buy.

Yes, I can hear you saying that what has emotion got to do with their serious business decision?

Why do you go for a business lunch or a business dinner or a business breakfast?

When you make a presentation, why do you want to include attractive graphics and visuals?

Why do you want to have an elegant layout for your website?

Why do companies spend millions of dollars sometimes on a logo?

Emotional connection. You want to make an emotional connection. You need to appeal to something inside rather than simply talking about facts and figures.

I will also spend considerable amount of time understanding your product or service and what it exactly delivers to your end users. What impact it makes. How it benefits your buyers. Are your buyers really going to benefit?

After understanding your deliverables, I will try to understand your buyers.

What problems do they face? What worries do they have? What problem they plan to solve by buying your product or service? What stops them from buying your product or service? What are their apprehensions? What are their worries? What will make them happy and satisfied?

I will address all these issues as a copywriter.

My copywriting can sell more because I write my copy from the perspective of your users. I empathize with them. After all, they are the ones who will be buying from you.

Want to know more about my B2B copywriting services? Contact me today.

Copywriter for Writing Sales Letters | Email marketing writer

Copywriter for writing sales letters – email marketing writer.

Are you looking for a copywriter for writing sales letters?

Do you need an email marketing writer that can boost your open rate as well as conversion rate?

Need a content writer for writing a sales letter?

I am an experienced sales letter writer who can help you write marketing messages for effective email marketing.

Copywriting for sales letters can be both for websites as well as off-line marketing campaigns. Read this to know more about the difference between copywriting and content writing.

Why you need a copywriter for writing sales letters?

Why you need a copywriter to write your sales letter?

You may want to use a copywriter for direct mail marketing or for email marketing.

You can use a sales letter to make a business proposition to your customers and clients.

Most of the sales letters these days are written as emails and it rarely happens that people send sales letters through snail mail or postage.

Hence, these days, whenever you talk of sales letters, we normally refer to email marketing campaigns.

Nonetheless, if you plan on distributing flyers for sending introductions to your products or services by Postal Service, you can make use of sales letters.

Now, why do you need a copywriter to write your sales letter?

Your sales letter is a marketing pitch.

You need to convince the reader to buy from you.

The main objectives of the sales email is:

Reach out to your recipients to purchase one of your products or subscribe to one of your services.
Introduce a new product or a new service to potential customers and clients.
Expand into a new market.
Constructing a component of your sales funnel.
Using the sales letter as a landing page.

As must have been your experience, whenever you ask people to buy something from you, they become defensive.

There is a natural resistance among people to not to buy even when they need that particular product or service.

A copywriter can convince your prospective customers and clients.

A copywriter knows how to strike up a conversation through the written word.

A sales writer knows what words to use at the right time and what words to avoid.

You see, just as some words can prompt your prospective customers and clients to do business with you, there are some words that can turn them off or make them run away.

When people are reading your sales letter, unconsciously they are constantly thinking of reasons why not to buy from you.

An experienced copy writer knows about this attribute of your readers when they are reading your marketing copy and builds up the narrative accordingly.

A trained writer knows what are the right words to use when preparing your sales letter.

Can you avoid working with an email marketing writer and write your own sales letter?

Can’t you write a sales letter on your own? After all, who understands your business more than you do?

Yes, sure, you can write your own sales letter but there is a reason why people hire expensive copywriters.

You need to convince people as a marketing writer.

A copywriter knows how to lead your prospective customers and clients from a psychological position A (full of apprehensions) to a psychological position B (eager to buy from you).

There are three types of people who are going to read your sales letter or marketing literature:

People who want your product or service but need a bit of convincing.
People who don’t want to buy your product or service but they may buy it when provided the right information convincingly.
People were not going to buy no matter what you tell them.

You can ignore the third category and focus on the first and the second.

A professional copywriter writing a sales letter for you will create two separate letters – for those who want to buy but need a bit of convincing, and those who don’t want to buy but can be convinced into buying with the right information.

Today, I was talking to a client and he said, “Why should I waste my time on something I don’t do regularly?”

He was talking about writing an e-book to explain his concept on webinars.

He is good at training businesses generate more leads.

He can talk convincingly.

But, he doesn’t write because this is not his profession.

Hence, he was explaining to me what to write in his e-book.

The same is the case with your sales letter.

You may be a good lawyer. You may be a good architect. You may be a good cook. You may be a good web designer.

But are you a professional sales letter writer?

Do you make a living working as an email marketing writer?

Do people routinely hire you as a copywriter for writing sales letters?

No.

Despite that, if you think you can write your own sales letter, sure. Go ahead.

After all, it is your business. You are the best judge.

Now, coming back to the main topic of this web page – copywriting for sales letters…

Sales letter copywriting is a bit different from writing normal web content – it is more direct, more conversational, more to the point and full of call-to-action words and expressions.

Can I write sales letters for your business?

Direct answer would be, yes I can, and indirect answer would be, it depends.

I cannot write hyperbolic sales letters – the types you often come across on badly prepared websites and landing pages.

When I create a sales letter it is like a value proposition.

You’re looking for something? Fine, you can get it on this website.

No, I don’t keep it this simple. And anyway, genuine simplicity cannot come without experience and hard work.

Before writing a sales letter I thoroughly understand your business and also your audience.

A sales letter is not about how great your business and your product is (the greatness of your product may matter if it is a reputed brand).

It is about the most important reason why people should buy this product or service.

I first understand what people are looking for and then provide the solution, if possible in the very first line of your sales letter.

Of course you have to hook people onto your copy in order to create an environment.

You have to strike a conversation.

You need to create a sense of urgency without misinforming your readers.

You need to put them at ease.

You need to make them feel that they are at the right place.

Empathize with them.

Show them what they want and show them that you totally understand why they want it.

As I have explained above, there might be two case scenarios for your sales letter: (1) people are aware of your product or service and they just need some convincing; (2) although they know what they want they are not aware of your product or service.

In the first case scenario you just need to stand out.

Take for instance Apple, the company that sells iPads and iPhones.

Its products need no introduction.

If they want to write a sales letter they will not only try to compare their features versus those of other phones and tablets they will also try to associate the prestige value in the vast community that supports Apple products.

In reality, if you look at their website they seem to assume that no other smart phone or tablet exists in the world but theirs.

In the second case scenario the product needs to be introduced, people need to be convinced that although it is not a known product it is far better than the known products.

So you would like to open your sales letter with the biggest benefit your product can deliver.

Anyway, this is not a tutorial on copywriting for sales letters; I’m writing this just to let you know that I can write sales letters for your business if you need them.

I have written sales letters for the following businesses:

Automotive industry
Hospitality industry
Travel and tourism industry
Web design and development agencies
Permission-based e-mail marketing agencies
Legal services
Information technology

When does your business require sales letter copywriting

Whenever you need to convince people, you need the services of a capable copywriter.

As you may have read above, when you are writing the copy of a sales letter or a landing page you are trying to convince people into doing something, whether it is prompting them to subscribe to your newsletter, your service, or purchase your product.

You need the right language and the right tone and you need to use the right phrases at the right time.

You can call it a behavioral science, copywriting.

There is a very thin line that separates convincing from putting people off.

Your business may require sales letter copywriting for the following:

Landing page deriving traffic from banner ads and PPC campaigns
E-mail updates promoting your products and services
Products or services pages intending to make sales
Your homepage
Blog posts targeting prospective customers and clients
Brochures and flyers

The topics that have covered here: “copywriter for writing sales letters”, “email marketing writer” and “sales letter writer”.

Looking to boost the conversion rate of your email marketing campaigns?

Want to supercharge your call-to-action?

Contact me for more information.