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Content Writing Services For Online Medical Practices

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Content writing and SEO copywriting services for online medical services

Content writing and SEO copywriting services for online medical services.

In the wake of the Covid-19 outbreak, many medical practitioners are providing their medical services online through mobile apps and web interfaces.

In many countries like the USA, it is also called telemedicine.

Medical practitioners provide their services over the Internet.

It may include diagnosis and treatment.

Focus points of this web page:

  1. Content writing services.
  2. SEO copywriting services
  3. Online medical practices.
  4. Online medical services.
  5. Doctor consulting with video chat.
  6. Content writing services for online medical practitioners.
  7. Content writing services for telemedicine services.

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There are multiple ways health workers, doctors and medical practitioners are providing their services online including

  • All-purpose mobile apps connecting doctors, therapists, consultants and patients.
  • Dedicated mobile apps launched by doctors, therapists and consultants.
  • Dedicated mobile apps and web services launched by hospitals, health centers and clinics.

Patients can upload their medical records and the doctors and physicians can go through them.

Doctors and patients can also have video chats and the doctors charge a consultation fee through online payment.

Why do you need to increase your online presence for your online doctor consultation through content writing?

Being an experience website content writer I know the importance of a vibrant online presence through high quality content.

As a doctor or a medical practitioner, you can provide consulting services to your patients using mobile apps or web-based services.

As mentioned above, this is also called telemedicine.

Although, in telemedicine, different medical gadgets and appliances such as blood pressure checker, blood sugar checker and weighing machine are also used in data is directly sent to the concerned doctor.

Whether you are an independent doctor, or you are a clinic, it can benefit you immensely if your patient base increases.

This suddenly expands your reach.

You are no longer constrained by geographic limitations.

Within a second, a patient living thousands of kilometers away can reach you and get your advice and pay you.

You want to be able to see more and more patients, don’t you?

If possible, you want to provide your doctor & medical consulting services to patients living in other cities, even other countries, don’t you?

How do my content writing services help you?

You cannot be constantly telling your prospective patients what a great doctor you are.

You need to provide them useful, helpful content, to keep them coming to your website or blog.

Among so many doctors and physicians, you need to give them a reason to keep you in mind when they need you.

Unlike conventional hospitals and clinics, you don’t wait for the patients to come to you when they are feeling unwell.

On the Internet, you create a presence so that people can find you for relevant reasons even when they are not feeling sick.

You need to create a presence so that people know about you even when they are healthy or relatively healthy.

Even if they themselves don’t need to see a doctor or a physician, they may like to recommend you to their relatives, their family members, their colleagues, their friends or even people on social media channels like Facebook, Twitter and LinkedIn.

Through highly targeted and high quality content, you need to target patients as well as people who may someday recommend patients to you.

I remember once my daughter was not getting well and we were taking her to one of the best hospitals in New Delhi, with no results.

Desperate for help, I posted on Twitter if there was some doctor someone trusted.

Someone gave me the number of his family doctor and ever since then, whenever there is health -related problem, we go to that doctor even when going to him means a travel of more than two hours.

What I’m trying to say is, you don’t just target patients. You also target people who would someday recommend someone to you.

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How do you do that?

Have you seen WebMD? They are constantly publishing high-quality content on various health related topics and issues.

Do a search on anything health-related and there is a great possibility that you will come across a WebMD link.

I’m not suggesting that you create an online health directory or health portal because financially or even human resources-wise, it won’t be possible even if you want to create such a portal.

But you can cover your area of specialty.

For example, you are an ENT doctor. What about publishing lots of information on how people can take care of small ear, nose or throat related ailments?

Anyway they are not going to consult a doctor for these small problems but they are going to look up some solutions to get some relief.

If they can get such a useful information from your website or through your mobile app, when they really need to consult a doctor, they will certainly contact you.

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This is how you build a presence on the web.

I have previously written content for doctors and physicians and other medical-related topics. I can help you create a vibrant presence to attract general people and prospective patients to your website or mobile app.

I can write content for

  • Medical care providers.
  • Specialist doctors.
  • Physiotherapists.
  • Speech therapists.
  • Health consultants.
  • Pediatricians.
  • Obstetricians.

basically any medical field that needs to be promoted online to attract patients and their well-wishers.

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I can improve your search engine rankings with my SEO copywriting services

As I have mentioned above, the sphere of your influence increases on the Internet in the absence of the concept of physical distance.

All you and your patient need is an Internet connection and an ability to hold a video chat, if necessary.

This person can be in Australia, in Canada, in Singapore or USA or India.

A great example would be, a person of Indian origin living in Canada but wanting to see an Indian doctor. Suddenly, he or she will be able to do that.

Just imagine how many patients you can see through your online medical and healthcare services.

People all over the world are ready to pay for the convenience and timely consulting.

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For example, if someone searches for “need to consult an eye specialist online” and if a link to your website comes up immediately among the top three results, the person is going to contact you.

I’m not saying that it can be achieved immediately.

It will certainly require some effort and consistency.

You will need to generate content that is search engine optimized for your specialty – eye specialist or ophthalmologist and other search terms that your patients may use to be able to find you online.

The only way they can find you is through a search engine like Google or through social media channels like Facebook, Twitter, LinkedIn or Instagram.

For people to be able to find you, you need a presence on the Internet.

Content writer and SEO copywriter to increase online visibility of your medical practice

Content writer and SEO copywriter to increase online visibility of your medical practice.

With increasing competition, you need to enhance the online visibility of your health services.

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Whether you want to promote your mobile app for doctors or you are launching a new service through a website, you want people to know why they should consult a doctor, a physician or a therapist through your mobile app or website.

As an online doctor or a medical practitioner wanting to provide online consulting services,

  • Better search engine rankings for all the search terms your patients may use to be able to find you.
  • Lots of convincing content on your website so that people feel reassured and informed.
  • Social media presence so that people can recommend you.

This is where my content writing and SEO copywriting services can help you.

I can help you increase your visibility.

When I write content for you, people will be easily able to find you on Google and other search engines.

What type of content writing and SEO copywriting services can I provide to your online health services?

  • Website content.
  • Mobile app listings.
  • Features and benefits.
  • Information articles.
  • Blog posts.
  • Email marketing campaigns.
  • Email newsletter.
  • E-books and case studies

The basic idea is to become visible. Visible in the sense that people begin to associate your presence with useful content.

In the hour of need, they should know that they can reach you and your available.

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Want to create a solid presence on the Internet for your online doctor services? Want to increase your search engine reach for your online medical practice?

Contact me to know more about my content writing and SEO copywriting services.

What Is SEO Copywriting And How Does It Help Your Business?

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What is SEO copywriting

What is SEO copywriting?

Are you constantly wondering what is SEO copywriting and how it is different from other forms of writing on the web?

Digital marketing experts interchangeably use SEO copywriting and SEO content writing.

They believe that whenever you’re writing for the web, you are selling.

You are selling an idea.

You are selling a product.

You are canvassing for your business.

You are selling your talent.

Well, in that sense, whenever you write, whether you write for a newspaper or a magazine, there is a purpose.

You want to achieve something.

This purpose of “achieving” is called “selling”.

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Hence, whether you are writing a web page for your business website, a blog post for your business blog, or even an opinion blog post on Medium, you are copywriting.

By definition copywriting means writing promotional literature for businesses. Some examples of copywriting are

  1. Business website pages.
  2. Landing pages.
  3. Email marketing campaigns.
  4. Brochures.
  5. Case studies.
  6. Social media messages promoting your products and services.
  7. Sales copy.
  8. Pamphlets and flyers.

When you want people to buy after reading, it’s copywriting.

Explaining SEO copywriting

Personally, I don’t see any difference between SEO copywriting and other forms of writing for business websites and blogs.

Whenever you write, you convince.

Yes, there may be different reasons for publishing content on your website, but the ultimate goal is to increase sales.

Take for example this web page.

I’m trying to explain to you what SEO copywriting is and how it benefits your business.

You may think, although I’m providing an answer to a question, how am I promoting myself?

Suppose you want to hire an SEO copywriter – a copywriter who can help you sell and at the same time also help you improve your search engine rankings.

Do you want to work with someone who simply says, “Hello, I am an SEO copywriter so hire me,” or do you want to work with someone who says, “These are the things about SEO copywriting that I know and if you’re looking for a competent SEO copywriter, you can consider hiring me”?

What type of SEO copywriter would like to hire

What type of SEO copywriter would like to hire?

What I’m saying is, even though I’m writing this web page to educate you about a topic, ultimately, I’m also able to communicate that I’m open for business if you’re looking for an experienced SEO copywriter.

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And, I achieve this with every web page and blog post that I write.

Which means, whenever I’m writing for my website – whether I am writing and publishing a new web page or a new blog post – my aim is to showcase my skills and through that, increase my visibility.

When my visibility increases for the right information, I get more business queries.

This is applicable to every website.

Hence, whenever you are writing for a business website, you are indulging in copywriting.

Okay, so what about SEO? How does search engine optimization fit into all this?

Exceptions are always there, but every online business needs targeted search engine traffic.

It’s like a mall – every mall needs foot traffic.

Similarly, every website needs search engine traffic, preferably, targeted search engine traffic.

The problem is, unlike a mall in a crowded neighbourhood, your website doesn’t get search engine traffic merely for existing.

You need to take steps so that Google crawls your content, indexes it, analyzes it for different keywords and search terms it can associate with your content, and then accordingly, ranks your content.

If I want to rank this web page for “what is SEO content writing”, I should be able to convince the Google ranking algorithm that this is the right page to rank for this search term.

The problem is, there are many content writing services trying to rank for this phrase and many other phrases for which I want to attract targeted search engine traffic.

What do I do?

I publish lots of content that is search engine friendly, targeting my scores of keywords and search terms.

SEO copywriting means writing convincing content (that turns your visitors into paying customers and clients) for humans and at the same time, using keywords and search terms in such a manner that they become an integral part of your writing.

Google needs to find what is SEO content writing within this page to consider it ranking for the search term.

By fluke, as is being claimed by many SEO experts, I may also end up getting good rankings for the search term without using it even once – by simply creating the context – but it hasn’t yet been established if it works 100%.

Ranking algorithms are becoming smarter. Instead of looking for matching strings, they are beginning to “understand” the meaning of your content.

Hence, if someone searches for “what does writing for search engine optimization mean?”, I may be able to rank well for this web page, but I’m not sure whether right now it always works or not.

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Logically, it should.

But, in the meantime, it is always better to use your keywords or the search term you are targeting for, in the copy of your webpage or blog post.

When you do that – when you are able to write your marketing page using the target keywords – it is called SEO copywriting.

How does SEO copywriting help your business?

As explained above, as a business, especially a business on the Internet, you need to convince your visitors into becoming your customers and clients.

For that, you need copywriting.

You should be able to convince them that you have got what they are looking for.

If you’re looking for a capable SEO copywriter who can help you improve your search engine rankings as well as get you more customers and clients, after visiting a few pages on my website, you should feel like hiring me.

If you don’t feel that way, my copywriting isn’t doing its job for me.

Similarly, if copywriting on your website doesn’t convince your visitors, it is not good copywriting.

This is one aspect.

The other aspect is your search engine presence.

As an online business, you don’t just need traffic, you need “targeted” traffic.

I publish lots of educational content.

If all the time I’m attracting people who want to learn content writing and they have no intention of hiring a copywriter or a content writer, this traffic is of no use to me.

I need to attract people who are looking for a good web copywriter for their own websites and blogs.

For your website too, you need to attract targeted traffic – those people who will actually do business with you.

SEO copywriting helps your business in two ways:

  1. Improves your search engine rankings for your targeted search terms and keywords.
  2. Improves the conversion rate on your website so that people who come to your website are convinced and become your customers and clients.

Both these aspects are important.

Even if one of them is missing, you’re going to lose business.

In fact, if you want to differentiate between regular content writing and SEO copywriting, this is the biggest difference:

  • Content writing informs, educates and improves your search engine rankings in general.
  • SEO copywriting informs, educates, improves your search engine rankings for your target keywords and search terms AND improves your conversion rate when people come to your website.

Hence, SEO copywriting is the complete package if you want to engage people.

You want to convince people.

You want them to believe in you.

You want them to be able to find you for the right keywords and search terms when they are looking for your product or service on Google and other search engines.

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My SEO copywriting process for maximum impact and effectiveness

  1. Create the mission and vision of the web page.
  2. Compile a list of the main keywords and search terms.
  3. Understand the search intent.
  4. Research for the topic.
  5. Create a convincing topic/title.
  6. Create the outline.
  7. Start writing – maximum focus on quality, relevance and value.
  8. Make sure all points have been covered.
  9. Incorporate the main keywords and search terms.
  10. Incorporate LSI keywords and synonyms.
  11. Revision.
  12. Final drafting.

Want to grow your business? Contact me for more information.

Website writer for better SEO

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Website writer for better SEO

Website writer for better SEO.

It is the better, high quality content that underpins your entire SEO strategy. If you are looking for a website writer for better SEO, do read on.

Search engines like Google, well, let’s only refer to Google as it dominates the search engine landscape with more than 97% share, are constantly looking for fresh, relevant content.

For better organic search engine rankings, you need two attributes in your content:

  1. Relevant content that your visitors appreciate and find useful (Google has a way of finding that out).
  2. Fresh and updated content on an ongoing basis.

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When you take care of these two attributes, you enjoy higher search engine rankings, and consequently, you generate more business.

How does a website writer like me help you improve your SEO?

I don’t provide search engine optimization services, but I provide the foundation.

After all, it is your content that Google ranks. If you don’t have content, what does Google rank?

Hence, whenever you want to improve your organic search engine rankings, you need to begin with high quality content writing. Below I will explain why inferior content is bad for your rankings.

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Just in case,

What are organic search engine rankings?

On Google (and other commercial search engines), you appear in search results through two methods:

  1. Paid search.
  2. Organic search.

In paid search, first you need to bid according to the competition your individual keywords face.

For example, if I want to use paid search for “website writer for better SEO”, Google will tell me how much other advertisers are paying per click.

To be able to appear higher than my competitors I must bid higher than what they are paying.

Hypothetically, if they are paying $ 1.50 per click, I must bid slightly higher than that.

If I agree to pay more than the highest bidder, my paid search engine listings are going to appear higher when someone searches for “website writer for better SEO”.

I’m not going to go into the pros and cons of paid search, but this is how it works.

Organic search engine rankings are non-sponsored listings that you see on the SERPs. You don’t have to pay for the traffic that you get from your organic rankings. You get your organic rankings according to the quality of your content.

This is a big part of SEO. Even when businesses spend thousands of dollars improving their organic search engine rankings, it comes cheaper to them compared to paying for their search listings because for their search listings, they have to pay for individual keyword, whereas, they can rank well the same piece of content for multiple keywords.

This is one of the biggest money savers for businesses: whether they get 10 clicks from Google or 1000 clicks, or even 1 million clicks the only money that is spent is on getting the content written from a professional website writer.

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Since, it is never my intention to overcommit and oversell my website content writing services, I would like to tell you that it isn’t necessary that every webpage or a blog post that you publish is going to enjoy higher search engine rankings and you will be getting thousands of clicks for your targeted keywords.

Your search engine rankings, and consequently, the clicks that you get, depend on many factors but if you can improve your SEO, it can be invaluable for your business and you can save thousands of dollars on search engine traffic.

No wonder there is an $82 billion industry worldwide for SEO.

How can I improve your search engine rankings with my website writing services?

For better organic search engine rankings, you need high-quality, well written content.

As I mentioned above, you need two things to improve your SEO: high-quality content publishing and high-quality content publishing on regular basis.

I can provide you both.

Why you need quality content?

First, you need to define quality vis-a-vis your content.

Quality content means content that your visitors find useful and relevant to their search needs.

Are they able to find what they are looking for, on your website or blog?

If they don’t find the information they are looking for, or if they don’t find the information valuable, they are going to come back to Google and continue the same search.

When this happens, Google assumes that your website contains inferior or inadequate content for the keywords or the search terms it is currently ranking for right now and then lowers your search engine rankings for those keywords or search terms.

With more people doing the same thing (coming back and carrying on with the same search) your rankings keep going down. The cycle continues.

On the other hand, if fewer people come back to Google and carry out the same search Google thinks that your content contains valuable information and improves your rankings. This cycle too continues.

Hence, quality is of great importance for better SEO.

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Why you need to publish fresh content regularly?

You need to publish fresh content because Google is constantly looking for fresh content. The ranking algorithm has been designed in such a manner that it gives preference to fresh content.

Of course, quality matters but if there are two pieces of content from different websites having more or less same quality levels, more fresh content gets preference over older content.

Since most of your competitors are constantly pumping new content into Google, you must follow suit, whether you like it or not.

So, you need high-quality content that your visitors respond to well, and you need to publish content regularly. This improves your SEO.

Through my website writing services I can provide you:

  1. Well written, high-quality content.
  2. Well written, high-quality content on an ongoing basis, with great punctuality.

Do you want to know more about my website writing services for better SEO? Contact me.

SEO content writing for online classes

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SEO content writing services for online courses and classes

SEO content writing services for online courses and classes

One industry or one vocation that the Internet has completely revolutionized is online education.

If you are providing online classes or online tutorials, I can help you improve your search engine rankings with my SEO content writing services.

click-or-tap-to-know-more-about-my-content-writing-services-and-content-marketing-servicesHow you can benefit from SEO content writing if you provide online classes

Providing online coaching SEO content writing can help

Providing online coaching SEO content writing can help

Online classes, online education and online courses are advantageous from both ends of the spectrum: those who provide the education and those who receive it.

The great thing about education is that it can be provided and delivered digitally, and it can be received and benefited from, digitally too.

No infrastructure is required.

You don’t need a school.

You don’t need a building.

You don’t need classrooms.

You don’t even need to travel.

Even for posting videos you can use YouTube.

Your course material can be accessed from anywhere in the world so there is no geographic limitation period

Classes can be taken according to time and convenience. Anyone can download the course material and study when he or she feels like.

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Since the entry cost is low, anyone or any agency that can deliver something learnable, can easily create an online presence and start delivering courses and tutorial.

Naturally, this creates lots of competition.

As someone providing online classes or online courses, you only have two options: advertise heavily or improve your search engine rankings.

When it comes to spending money, both may seem costly affairs.

The big difference is that advertising is momentary.

But once you have improved your SEO through quality content, you can get a ton of traffic for a long time, without having to pay for individual clicks.

Companies and agencies providing online courses and online classes with deep pockets have created lots of course material and then have made this course material available for free.

In India, for example, solutions to most of the NCERT books and other popular books used by mainstream schools, have been uploaded and made available for free.

If you search for a question, the answers that you get are from these websites.

You can even mention the book name, the chapter number and the question number, and you can find the answer.

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If you don’t want to plagiarize, digitally creating answers to the popular schoolbooks, uploading them and then making them available free of cost, can be a humongous undertaking in terms of time, effort and cost.

I’m not saying this is a bad strategy.

In fact, as an organization providing online courses, if I have enough money, this is the first thing I will do: provide answers to all popular questions.

This is good for SEO.

Whether you are providing mainstream courses or niche courses, if you want to get targeted traffic from search engines, you need to improve your SEO, and optimized content writing is the only way to go.

It is not about whether you should use SEO content writing or not, it is about whom to work with and what topics you should focus on.

Dependable SEO content writing services for online courses and online classes

Dependable SEO content writing services for your online classes

Dependable SEO content writing services for your online classes

I won’t lead you down the garden path.

I will be very sincere.

When you approach me, I will tell you exactly what can be achieved and what is very difficult to achieve.

If you are providing hundreds of courses and tutoring for scores of subjects you are competing with the big league.

You are in an advantageous position if you are providing niche online courses and classes.

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This is where my SEO content writing services can help you.

For example, I’m working with a couple of agencies that provide programming help to students taking online computer classes.

Then there is a company that provides a mobile app through which students can receive tutorials on their mobile phones and tablets.

My approach to search and optimization is holistic. I will try to improve your search engine rankings through quality content rather than forcing keywords into the body content.

The way we use the keywords is important, definitely, but this must be coupled with the quality and relevance of the topics and subjects you are covering.

Suppose you’re offering online English-speaking classes. This is something much in demand and hence, faces lots of competition.

You can create multiple pages explaining the benefits of doing English-speaking classes online. You can handle multiple instances of how certain techniques have helped your students speak fluent English, faster.

The basic stress must be on the helpfulness of your content and I can help you in this regard.

What is my process of providing SEO content writing services for online classes and courses?

I follow the same process that I follow with any other industry or business segment.

I will first understand the needs of the students or people looking for your services.

What are their pain points?

What do they want to learn?

What type of help are they seeking?

I will help you prepare the questions being asked by your prospective students on Google or elsewhere.

Then I will help you prepare answers to these questions in such a manner that these answers cover all your keywords and search phrases naturally.

I can help you with different description pages in an optimized manner covering all your primary keywords, secondary keywords and tertiary keywords.

I can also help you with NLP keywords.

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How much time and effort it takes depends on your competition. On my part, I will provide you top notch content.

The tougher competition you have, the more content you will need.

On the other hand, if your content quality is better than your competitors, no matter how big they are, you’re going to fare well and enjoy better search engine rankings compared to them.

Do drop me a line. Contact me to know more about my SEO content writing services if you want to improve your search engine rankings for your online course or online classes.

Difference Between Normal Web Page Text And SEO Web Page Text

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Difference between normal web page text and SEO web page text

Difference between normal web page text and SEO web page text.

When you write your web page text so that it not only sounds natural, but also caters to the whims and fancies of the search engines so that they rank that page higher, it becomes SEO text.

Logically, there is not much difference between normal web page text and SEO web page text.

At least, there is no difference when I’m writing content. Well-written content is always search engine friendly.

If you write focused web page text it automatically becomes SEO web page text.

Every well-written web page text is SEO web page text.

As the search engines focus more and more on the contextual relevance of the text, it makes sense to write web page copy that is highly focused and targeted.

So why this differentiation between normal and SEO web page text?

The difference is between theory and practice.

In theory you don’t need to use your keywords and key phrases strategically, but in practice, you have to, and this is the big difference.

No matter what people say, I’ve personally observed that you can get a higher ranking by writing your text in a certain manner.

When you write your text so that it not only sounds natural, but also caters to the whims and fancies of the search engines so that they rank that page higher, it becomes SEO text.

I’m not saying you have to be manipulative or you should create spammy text (needlessly stuffing your web page with your keywords) just to rank high — you may rank high by doing this for a few weeks, but then you may get blacklisted too.

This is because the search engines want to provide quality text to their users, and what’s the use of visiting a web page that is full of keyword gobbledygook?

But you do need to use the keywords and you do need to use them enough times without sounding silly.

SEO web page text achieves that for you.

You write your text in such a manner that your keyword and its parts are scattered all over the web page and your human readers find it compelling, and appealing to read.

You use your keywords at strategic locations, within strategic tags.

They don’t have to be at the same place.

Take for instance this page that talks about normal web page text and SEO web page text.

These phrases appear all over this page in various combinations and sometimes “SEO”, “web”, “page” and “text” appear on their own without the other parts of the phrases.

The art behind SEO web page text writing is to strike a balance between your keywords and the rest of the text.

Don’t use your keywords where they are not needed, but as and when they are needed, use them in a manner that the search engine robots and bots can easily locate them.

The process of writing efficient SEO web page text

When you want to write SEO web page text, the process is quite straightforward. It may involve the following:

  1. Prepare a list of all the primary keywords for which you want to attract traffic to your website from search engines.
  2. Prepare a list of all the secondary keywords.
  3. Prepare a list of longtail keywords.
  4. When you search on Google (for example, SEO web page writer) Google makes its own suggestions in the form of “People Also Ask” – note down all these suggestions.
  5. Create compelling titles out of your primary and secondary keywords. Preferably in the form of questions that your prospective customers or clients will ask.
  6. Start writing web page text in the form of web pages and blog posts.
  7. Use your main keywords within the first 100 words of your web page or blog post.
  8. Then you mix up your primary keywords, secondary keywords and longtail keywords throughout your web page text.
  9. Link to other web pages and blog posts that are relevant to your current topic.
  10. Keep updating your web pages and blog posts whenever you can come up with more text.

When writing SEO web page text my approach is quite straightforward: stick to the topic and then write in a normal manner.

What is the most important aspect of writing SEO web page text?

Relevance.

Relevance is the most important aspect of writing SEO web page text.

Is what you are writing and publishing relevant to your target audience?

Is it going to help people?

Is it going to provide the solution people are looking for?

On my website I have multiple times written about the significance of knowing searcher intent or searcher intent.

Whenever someone is searching on Google she has an intention: what is the purpose of the query being used?

Is the person simply looking for information for the sake of knowledge, or does she really want to buy from you?

For example, if someone searches for “what is SEO web page text?” is she looking for someone who can write SEO web page text or does she simply need information so that she can write her own text?

Many people mistakenly believe that there is different text for attracting people from search engines and then actually convincing them into buying from you.

There is no difference. On multiple instances Google has confirmed that if you mislead people into visiting your website or blog, it is counter-productive for your SEO.

This is what Google has to say about relevant content or web page text:

“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”

For very long time now Google has been taking into consideration the quality of the web page text when deciding search engine rankings for your content.

It takes into account user behavior.

If the Google user finds your link on the SERPs, clicks the link, goes to your website and then immediately comes back to Google and carries on the same search, it sends indications to Google that the user did not find the information she was looking for.

When she found your information on the SERPs, she must have used a search term or a query and your link showed up.

Since she did not find relevant information on your website, Google down ranks you for that particular search term or query. As the cycle goes on, your rankings go on deteriorating.

Does SEO web page text solely focus on search engine algorithms?

Definitely not.

In fact, when I’m writing content for my clients, my primary focus are their customers and clients and not the search engines.

Of course 99% of my clients want to improve their SEO and that is understandable.

But they are not going to be able to improve their SEO if their content or their web page text does not serve their visitors well.

So, what do I do? How do I strike a balance?

Very simple. The primary purpose of my writing is to serve the readers.

With my experience, I can seamlessly use the keywords to write web page text that is search engine friendly as well as visitor friendly.