Tag Archives: Copywriting

Looking for a direct response copywriter to improve your conversion rate?

What do I deliver as your preferred direct response copywriter?

What do I deliver as a direct response copywriter?

As a business owner, you obviously need results.

To get the best result out of direct response copywriting you need to clearly define what you want to achieve. Once you have decided that, the copy is written around that idea.

Over the years, after having worked with more than 800 clients, I have concluded that knowing what you want to achieve – your call to action – is very important.

With my direct response copywriting services, I can help you achieve the following:

Improve your CTR.
Improve your email open rate.
Prolong retention after people have heard from you.
Improve your search engine rankings (by raising the overall quality of your content).
Provoke instantaneous response to your marketing message.
Improve social media engagement.
Get better conversion from your landing page.
Make your website content more informative.
Acquire more users for your mobile app.

Why do you need a direct response copywriter?

Here is why:

Want people to act immediately after reading your email copy?

Want people to submit the contact form on your landing page right there right now?

Through direct response copywriting, you seek reaction immediately from your target audience.

You use direct response copywriting to make people

Contact you for work.
Download a document (e-book, case study, white paper).
Make a reservation (for a webinar or an online presentation).
Buy your product.
Book an appointment.
Follow you on social media.
Subscribe to your newsletter updates
Reach out to you.

The key here is “immediate reaction”. When you want to elicit immediate reaction, you need a direct response copywriter to write your copy.

Direct response copywriting services for

You can use my direct response copywriting services for

Email marketing
Landing pages
Social media marketing
Blogging
Brochures and pamphlets

Blogging? Yes, in blogging too you can use copywriting to elicit immediate response from your readers.

What makes direct response copywriting compelling and effective?

This form of copywriting has the following components:

A compelling headline or the subject line.
The proof that you understand the consumer pain points.
A solution your consumers can easily understand.
Testimonials and validation.
A call to action.

When writing a direct response landing page or email, it is very important that you are purposeful, intent driven, and you communicate compellingly.

You make a promise in the beginning that you’re going to solve a pressing problem. Then you draw an emotional picture of how your offer is going to change the life of the customer or client who is reading your copy.

Does it make sense to buy your product or service? Justify with logic.

Emotions draw attention to your marketing message, but logic makes people buy from you.

One of the biggest challenges in direct response copywriting is that you need to keep the readers hooked to your writing. Keep them reading. The moment they stop reading, they will grow disinterested, and you will lose your sale.

How to make your writing interesting?

Ask the right questions. Keep them curious. Make appropriate statements. Highlight segments that must draw attention. Learn how to create a rhythm of short and long sentences. Tell an engaging story.

4 key elements of direct response copywriting

Key elements of direct response copywriting

What makes your copywriting effective to an extent that people respond immediately? Here are a few things to take care of:

Persuasive tone

Through your writing, you convince the reader to take an action or believe in an idea. For this, you use an authoritative voice, your present facts and figures, and you use emotional triggers to provoke fear of missing, and other such strong emotions.

Customer-focused messaging

Every customer is looking for WIIFM – what’s in it for me.

You need to communicate this factor in clear language, as early as possible.

What is the value you are delivering? How does the reader of your copy stand to gain by performing the action you want him or her to perform.

Also, make sure that the language is friendly, easy to read, and easy to understand.

Sense of urgency

You want people to act as fast as possible to your CTA. Otherwise, they either get distracted, or disinterested. How do you do that? How do you raise the level of urgency?

Offer them something that they really need or want.

Write as if the offer is limited and they will lose the chance of buying if they don’t buy right now. Set a deadline. Create scarcity.

Incite the fear of missing out – research has shown that people are twice as wary of losing then they are excited about gaining something.

You can also use Power words such as Free, Now, Hurry, Today only, Buy instantly, Don’t miss out, and such.

Write a strong call to action

It is your CTA that makes people act. But it should be clear, and action driven.

Avoid using CTA like, “Buy now”, or “Click here”, and such. Make the benefit clear when you are writing your CTA.

Some good CTA’s are

Save 30% now
Reserve your seat
Start improving your rankings now
Begin your health journey
Become a better you
Avail the discount

That is, use stronger, action words with your CTA.

Outstanding features of direct response copywriting

Direct response copywriting is a powerful tool for businesses of all sizes to generate leads, sales, and conversions. It involves crafting compelling messages that motivate readers to take a specific action, such as visiting a website, making a purchase, or signing up for a newsletter.

Here are some outstanding features of direct response copywriting:

Clarity and conciseness

Focuses on a single, clear message. What do you want the reader to do? Make it crystal clear.
Uses short, easy-to-understand sentences and words. No one wants to read a convoluted sales pitch.
Avoids jargon and technical terms. Not everyone knows what you’re talking about.
Gets to the point quickly. Don’t waste the reader’s time.

Benefit-driven

Highlights the benefits of your product or service. What’s in it for the reader?
Quantifies the benefits whenever possible. Use numbers to make your claims more believable. Improve conversion rate.
Focuses on the reader’s needs and desires. What are their pain points? How can you help them?
Uses strong verbs and action words. Tell the reader what to do.

Credibility and trust

Backs up claims with evidence. Use testimonials, case studies, and data to build trust. Better conversion rate.
Uses a conversational tone. Talk to the reader like a friend, not a stranger.
Avoids hype and exaggeration. Be honest and transparent.
Provides contact information. Make it easy for readers to reach you.

Urgency and scarcity

Creates a sense of urgency. Make the reader feel like they need to act now.
Offers limited-time deals or discounts. This increases the perceived value of your offer.
Highlights the limited quantity of your product or service. This creates a sense of scarcity. Improve conversion rate.
Uses phrases like “limited time” and “only a few left.” This adds to the urgency.

Emotional appeal

Uses storytelling to connect with the reader on an emotional level. Share stories of people who have benefited from your product or service.
Appeals to the reader’s hopes, fears, and desires. What motivates them?
Uses vivid language and imagery to paint a picture in the reader’s mind. Make them feel like they can already experience the benefits of your offer. Better conversion rate.
Creates a sense of community or belonging. Make the reader feel like they’re part of something bigger.

Differences between direct response copywriting and normal copywriting

Purpose: Normal copywriting aims to inform or entertain; direct response copywriting aims to elicit immediate action.
Focus: Normal copywriting often builds brand awareness; direct response copywriting focuses on immediate sales.
Call to Action: Direct response always includes a strong, clear call to action; normal copywriting may not. Improve conversion rate.
Measurability: Direct response copywriting’s success is easily measurable; normal copywriting’s impact is less direct.
Style: Direct response is usually more aggressive and sales-oriented; normal copywriting can be subtler.
Audience Engagement: Direct response seeks immediate engagement; normal copywriting often aims for gradual engagement. Improve conversion rate.
Length: Direct response copy is often longer to persuade thoroughly; normal copy can be shorter and to the point.
Urgency: Direct response often creates a sense of urgency; normal copywriting is less urgent.
Personalization: Direct response is highly targeted and personalized; normal copywriting is often more general. Better conversion rate.
Testing: Direct response copywriting undergoes rigorous A/B testing; normal copywriting less so.
Headlines: Direct response headlines are directly tied to actions; normal headlines may prioritize creativity or branding.
Language: Direct response uses persuasive, action-driven language; normal copywriting may use varied tones.
Follow-up: Direct response includes mechanisms for immediate follow-up; normal copywriting often lacks this.
Offers: Direct response makes specific offers; normal copywriting may not make any offers. Better conversion rate.
Guarantees: Direct response often includes guarantees; this is less common in normal copywriting.
Emotional Appeal: Direct response leverages strong emotions for immediate action; normal copy employs a broader emotional spectrum.
Benefits Over Features: Direct response emphasizes benefits more than features; normal copywriting balances both.
Psychological Triggers: Direct response heavily uses psychological triggers; normal copywriting uses them more subtly.
Customer Testimonials: Direct response often includes customer testimonials; normal copywriting less frequently. Better conversion rate.
Medium Use: Direct response is common in emails, landing pages, and mailers; normal copywriting spans a broader range of media.

My direct response copywriting services

As an experienced copywriter I can help you improve the response rate of your email campaigns and landing pages. I have developed a process of approaching direct response copywriting to get you the maximum response from your prospective customers and clients. I don’t base my writing on trial and error.

Here is what I will do as your direct response copywriter:

Understand your product or service

To be able to become an advocate of your product or service, it is very important that I understand what the biggest reason people would buy from you?

What would compel them? What is so irresistible in your product or service?

Understand your market

What troubles your customers and clients and how your product or service can eliminate those troubles? What sort of competition you face? Why you are better than your competitors? Improve conversion rate.

Write compellingly and persuasively

One of the biggest objectives of direct response copywriting is to prompt people to act, and this can only be achieved if you communicate your message compellingly and persuasive enough. Better conversion rate.

Communicate a distinct personality

It is very important for your customers and clients to envision your personality when they are reading your copy. Otherwise, they won’t be able to relate and if they don’t relate, they won’t believe your message, and if they don’t believe, they won’t buy from you.

Write in a language that is easy to understand

I achieve that without dumbifying my writing. It is professional, yet simple. It is easier to read yet it makes an impact. It uses the right balance of emotions and logic.

As a direct response copywriter, which industries can I write for?

I have been doing copywriting work for different industries for more than 17 years now (this is 2022-end).

Although I’m more comfortable writing on technology, digital marketing, content marketing, and web design, I have also done direct response copywriting for the following industries:

Real estate
Healthcare
Accounting and bookkeeping
Background check
Construction
Business consulting
Fintech
Personal and business coaching
Self-development
Cloud computing
Investment consulting
Non-profit work
Legal consulting
Logistics

Am I an expert in all these industries? No I’m not. Then how do I do direct response copywriting for these industries? Improve conversion rate.

To be able to work as a professional direct response copywriter, although you need a certain level of understanding of the industry you are writing for, you don’t need to be an expert.

I will give you a small example:

Recently I was approached by someone to write an email for someone who works at a delivery station. I had no idea what a delivery station is. Then there are people called “dwell chasers” – I had no idea what they did. The brief that she sent was riddled with jargon and I didn’t understand most of it. Better conversion rate.

Without getting rattled, I created a bulleted list of all the words and terms I didn’t understand.

She sent me all the explanations. I wrote the email. It was exactly what she was looking for.

Hence, whenever I don’t understand something, I seek information from the client – enough information to enable me to write the copy.

Wouldn’t it be easier for the client to seek someone who is an expert in the industry? Better conversion rate.

It isn’t normally easy to find an expert who is also a good writer. As a direct response copywriter, one should be able to write compellingly, and persuasively, and this can be achieved even when you’re not an industry expert.

It is very difficult to find a combination of an industry expert and also a good writer. An industry expert without good writing skills is obviously of no use. On the other hand, a good writer who can learn a few things about your industry and then convincingly write your marketing message, is much more useful to you.

How direct response copywriting improves conversion rate

Highlights Urgency: Encourages quick action, improving conversion rates.
Uses Emotional Triggers: Connects with readers’ emotions, leading to better conversion rates.
Offers Clear Benefits: Makes benefits obvious, enhancing conversion rates.
Creates Relatable Scenarios: Helps readers identify with the content, improving conversion rates.
Uses Strong Call-to-Actions (CTAs): Directs readers effectively, boosting conversion rates.
Incorporates Social Proof: Builds trust and credibility, aiding better conversion rates.
Leverages Storytelling: Engages and persuades readers, improving conversion rates.
Presents Solutions: Addresses readers’ problems, leading to better conversion rates.
Employs Persuasive Language: Influences readers’ decisions, enhancing conversion rates.
Focuses on Reader’s Needs: Personalizes the message, improving conversion rates.
Demonstrates Product Value: Clarifies why the product is worth it, boosting conversion rates.
Uses Testimonials and Reviews: Provides real-life proofs, leading to better conversion rates.
Creates a Sense of Scarcity: Induces fear of missing out, improving conversion rates.
Highlights Exclusivity: Makes the offer feel special, enhancing conversion rates.
Provides Clear Instructions: Guides users on what to do next, boosting conversion rates.
Utilizes Powerful Headlines: Grabs attention immediately, leading to better conversion rates.
Answers Potential Objections: Addresses doubts upfront, improving conversion rates.
Employs Consistent Messaging: Maintains brand voice throughout, enhancing conversion rates.
Highlights Limited Time Offers: Creates urgency, boosting conversion rates.
Uses Data and Statistics: Adds credibility to the message, leading to better conversion rates.
Incorporates Visual Elements: Enhances the appeal of the copy, improving conversion rates.
Optimizes for Readability: Ensures the copy is easy to read, enhancing conversion rates.
Tailors Content to Audience Segments: Personalizes experiences, boosting conversion rates.
Tests and Optimizes Copy: Continuously improves copy for effectiveness, leading to better conversion rates.
Aligns with the Sales Funnel: Matches copy to the buyer’s journey stage, improving conversion rates.

Is there something called indirect response copywriting? What’s the difference?

Just like there is direct response copywriting, there is also indirect response copywriting. You already know the meaning of direct response copywriting? What is indirect response copywriting?

You don’t always want to elicit immediate response. Immediate response comes from just 10-15% of your content. Most of the response is delayed – you want to keep your audience engaged so that it becomes more receptive to your direct response messages. Improve conversion rate.

Direct response copywriting doesn’t work in isolation. You can’t just send an email to somebody’s inbox and then expect that person to respond favorably. There are many factors that play together, and one of the biggest factors is the fact that you have been engaging that person for a long time.

You achieve this through indirect response copywriting. Frankly, I don’t think there is such a term as “indirect response copywriting”, but copywriting done to keep your audience engaged for a long time can be termed as such.

Some examples are informative articles, blog posts, newsletter issues, and social media posts.

Looking for an experienced copywriter who can help you with your direct response copywriting project? Contact me today.

Copywriting Services For SEO Companies | Content writing

Why do SEO companies prefer to work with a content writer or a copywriter?

Why do they hire outside copywriting and content writing services?

There are very big SEO companies that have their own in-house copywriters and content writers.

But, there are many competent, but small-scale SEO agencies who wouldn’t like to hire permanent content writers and copywriters, for obvious reasons.

Hiring permanent writers has its own pros and cons.

You have greater control. You have atomic control over how the content is being written.

The writers are constantly available to you if they are your employees working in-house.

The downside is, hiring in-house copywriters and content writers is expensive.

Whether you need content or not, you need to pay them every month.

You not just pay them a salary, you spend money on infrastructure and facilities.

You must give them employee benefits.

You must pay for their hardware and software.

You are stuck with them even if you don’t like their work.

SEO agencies don’t need content writing and copywriting services regularly.

It makes perfect sense for them to work with an outside agency they can contact only when they need SEO content.

This way, they can provide cost-effective SEO services to their clients.

Without high quality, engaging content, one cannot think of improving his or her search engine rankings.

Quality copywriting leads to higher search engine rankings.

Yes, you can do on page optimization.

You can work on getting high quality backlinks.

To better rank your content, search engines like Google expect you to publish quality content regularly.

I’m frequently working with digital marketing and SEO agencies that need quality copywriting and content writing for their clients.

Whatever SEO tool you use these days, it recommends what sort of content you should publish to improve your search engine rankings.

When search engine tools like SEMRush, SEOPressor and Ubersuggest audit your web pages they point out the pages that contain too little content.

For better search engine rankings, the minimum number of words you need is over 1000.

You can’t publish duplicate content.

You cannot write about the same thing over and over.

You need engaging copywriting.

You need writing that is full of relevant information for your readers and gives them a reason to stay on your website (this brings down your bounce rate which in turn, improves your SEO).

The Google SEO rankings are all about publishing relevant, valuable content.

It’s the content that gets ranked.

This is where my SEO copywriting can help you.

Persistent quality writing can get you

More traffic
More leads
More sales
More social shares

Most of my business comes from clients who approach me directly.

I do work with web design and SEO companies, but a major chunk of my work comes from clients who approach me by finding my services on Google (or LinkedIn).

(A big shout out to my existing clients who are constantly referring work to me!)

Their biggest problem is that they want to improve their search engine rankings and the SEO companies they have worked before weren’t able to deliver.

Don’t get me wrong, but there are many SEO companies who still don’t understand that it is the content that improves search engine rankings in the first place.

They don’t know that SEO is all about content. I’m not saying this because I provide content writing and copywriting services.

It is logical. If you don’t have content, what does Google rank?

Hence, the SEO companies who actually know how to improve search engine rankings for their clients know that without the foundation of high-quality content, there is nothing to build on.

As an SEO agency, this gives you an advantage over your competitors – you understand the importance of quality copywriting & content writing.

Copywriting services for SEO companies – how I can benefit your clients

Copywriting services for SEO companies

Are you ready to see your clients’ websites soar to new heights?

With my specialized copywriting services for SEO companies, you can unlock the full potential of your clients’ online content.

I understand the power of words and how to use them to boost search engine rankings, engage readers, and turn visitors into loyal customers.

Let me help you provide your clients with the winning edge they need in the competitive digital world.

Together, we can create content that not only stands out but also delivers real results.

Listed below are a few benefits of partnering with my copywriting services for your SEO clients.

Boost search rankings and attract more traffic with strategically placed keywords and SEO-optimized content.
Engage readers longer with compelling content that piques interest and encourages interaction on your site.
Create captivating headlines to draw in visitors, increasing click-through rates and exposure.
Provide consistently high-quality content, building trust and reliability with your client’s audience. Copywriting services for SEO companies.
Develop tailored content strategies that align specifically with each client’s goals, enhancing their unique brand.
Enhance and define brand voice, ensuring all messages are clear, impactful, and resonate with the target audience.
Increase conversion rates with persuasive writing and clear calls-to-action that guide readers towards desired actions.
Save precious time for SEO companies, freeing up resources to focus on strategy and client acquisition. Copywriter for SEO companies.
Keep web content fresh and regularly updated to signal relevance and dynamism to search engines.
Reduce website bounce rates by making content engaging, relevant, and worth the visitor’s time.
Improve overall user experience by making websites informative, interesting, and easy to navigate.
Provide a competitive edge with professional and polished writing that stands out in a crowded digital space. Copywriter for SEO agency.
Scale services to meet the needs of growing businesses, supporting clients as they expand their online presence.
Deliver content that’s consistently optimized for SEO, adapting to the ever-changing algorithms of search engines.
Boost social media engagement with content that’s share-worthy, expanding your client’s digital footprint. Copywriting services for SEO agency.
Increase domain authority through informative and authoritative blog posts and articles, building credibility.
Build a loyal audience by providing a steady stream of interesting and valuable content.
Improve local search visibility for clients targeting specific geographic areas with localized content strategies.
Aid in managing and enhancing online reputations by crafting positive, influential content.
Offer versatile writing styles to suit various industries and topics, making your service adaptable. Copywriting services for SEO companies.
Analyze content performance with insightful metrics, allowing for strategy adjustments and improvements.
Encourage valuable backlinks with authoritative content, increasing site authority and referral traffic. Copywriter for SEO companies.
Optimize site structure with SEO-friendly headings, subheadings, and meta descriptions for better indexing.
Increase the average number of page views per visit by keeping users engaged with compelling content.
Make a strong first impression with well-written landing pages that capture attention and lead to conversions. Copywriter for SEO agency.
Support advertising campaigns with copy that grabs attention and drives higher click-through rates.
Enhance email marketing efforts with engaging, informative newsletters that readers look forward to.
Educate customers with blog posts that provide value, establishing your client as a go-to industry resource.
Foster a sense of community with interactive content that encourages comments, shares, and discussions. Copywriting services for SEO agency.
Ensure all messages are clear and accessible, making complex information simple for everyone to understand.
Improve overall readability with content that’s well-structured, concise, and free of jargon.
Provide flexibility with various content types, catering to different needs from blog posts to product descriptions.
Reduce marketing stress and workload by providing reliable, consistent, and timely content creation services.
Stay ahead of the curve by keeping content strategies aligned with the latest SEO trends and best practices.
Commit to long-term success with a focus on sustainable and ethical SEO practices that yield lasting results.

Copywriter for SEO agency – Benefits

Copywriter for SEO agency

Outsourcing to a copywriter can be a game-changer for an SEO agency.

Imagine having an expert who not only understands how to make words dance on the page but also knows exactly what your clients need to shine online.

This super-writer takes the pressure off your team, giving you more time to focus on strategy and growth while ensuring that your clients’ content is nothing short of amazing. Here are 40 benefits that come with getting a copywriter on board for your SEO agency:

Saves Time: Frees up your team’s schedule, allowing them to focus on other critical tasks while the copywriter crafts the content.
Professional Quality: Delivers high-quality writing that reflects well on your agency and satisfies your clients.
Boosts Traffic: Uses SEO skills to increase the number of people visiting your client’s website.
Engages Readers: Writes in a way that keeps visitors interested and engaged, reducing bounce rates.
Improves Sales: Creates persuasive content that encourages visitors to make purchases or sign up for services. Copywriting services for SEO agency.
Consistent Content: Maintains a uniform tone and quality across all types of content, strengthening brand identity.
Fresh Ideas: Continuously introduces new concepts and perspectives to keep the content lively and interesting.
Saves Money: More cost-effective than employing a full-time writer, especially for project-based work.
Quick Turnaround: Works efficiently to meet deadlines, ensuring that your content strategy stays on track.
SEO Knowledge: Understands the nuances of search engine algorithms and how to optimize content accordingly. Copywriter for SEO urgency.
Adaptable Style: Can switch between writing styles to suit different clients or types of content.
Error-Free: Diligently edits and proofreads to ensure the content is free of mistakes.
Up-to-Date: Stays informed about the latest trends in SEO and content marketing to keep content relevant.
Clear Messages: Communicates ideas clearly and simply, making complex topics easy to understand.
Compelling Calls-to-Action: Effectively prompts readers to take desired actions, improving conversion rates. Copywriting services for SEO agency.
Research Skills: Conducts thorough research to enhance the credibility and depth of the content.
Social Media Savvy: Crafts engaging posts for various social media platforms, increasing reach and engagement.
Understands Audience: Tailors content to resonate with the specific target audience of each client.
Versatile: Capable of writing about a wide range of topics, industries, and formats.
Strategic: Aligns content creation with broader marketing goals and strategies.
Brand Voice: Accurately captures and conveys the client’s brand voice in every piece of content.
Credibility: Builds trust among readers by providing reliable, accurate, and informative content. Copywriter for SEO agency.
Long-Term Relationships: Helps foster a loyal following for your clients through consistent and engaging communication.
Higher Rankings: Contributes to better search engine rankings with well-optimized content.
Analytics: Uses performance data to refine content strategies and improve results over time. Copywriter for SEO companies.
Cultural Insight: Brings a broad perspective that helps connect with diverse audiences.
Competitive Edge: Produces superior content that helps your clients stand out from their competitors.
Custom Content: Creates unique, tailored content that reflects the client’s brand and meets their specific needs.
Feedback Handling: Listens to and incorporates your and your client’s feedback to continuously improve the content.
Crisis Management: Can quickly produce communications to address any negative issues or public relations challenges. Copywriting services for SEO agency.
Project Management: Efficiently manages multiple content projects, ensuring everything is delivered on time.
Training Materials: Develops educational content like guides or tutorials that add value to your client’s offerings.
Email Campaigns: Writes compelling email content that drives open rates and engagement.
Landing Pages: Creates focused, persuasive landing pages that lead to conversions.
Product Descriptions: Produces clear and enticing descriptions that highlight the benefits of products. Copywriter for SEO agency.
Blog Posts: Keeps your client’s site fresh with regular, informative, and engaging blog entries.
Case Studies: Showcases your client’s successes with detailed case studies that illustrate their value.
White Papers: Develops in-depth white papers that position your clients as thought leaders in their industry.
E-books: Can even write entire e-books to serve as lead magnets or informational resources.
Peace of Mind: Provides confidence that your content needs are being expertly handled, allowing you to relax and focus on other aspects of your business.

With all these benefits, it’s clear that outsourcing to a copywriter is a smart move for any SEO agency looking to provide exceptional value to its clients and stay ahead in the competitive digital marketing landscape.

Why is quality content important for higher search engine rankings?

Google wants its users to find only the best content through its search engine.

There is no use finding content that doesn’t solve any purpose.

If you are writing content or copy on your web page just to improve your search engine rankings (randomly throwing in your keywords and search terms) while paying scant regard to what value you are delivering to your visitors, it has adverse effect on your SEO.

Providing a search engine optimization package to your clients without arranging for high quality content takes care of just 10% of their problems.

Most of the clients find it difficult to improve their search engine rankings because they lack quality content.

They don’t partner with a professional copywriting or content writing agency that can deliver high quality content on an ongoing basis.

If you want to improve search engine rankings of your clients as a competent SEO company, you need the following:

Valuable content written according to search intent.
Valuable content written according to search intent, published to regularly.

For higher search engine rankings, regular publishing is as important as quality publishing simply because if you don’t publish content, your competitors do.

Everybody wants to improve his or her search engine rankings, right?

Everybody knows that Google is constantly hungry for new content.

Since they know it, they are constantly writing and publishing it.

As a result, your content is constantly being pushed down on the SERPs.

To maintain your position for the relevant keywords, you need to publish content regularly.

Why hire my copywriting services for your SEO business or agency?

Why hire my copywriting services for your SEO company?

I’m a writer.

I love storytelling.

Being a writer, I always want to make an impact with my writing.

If my words don’t jump out and touch the reader (of course not in a creepy way), I strongly believe that I have failed.

Hence, whether I’m writing about how to potty train your toddler or how to build your first blockchain application, I know that the reader is reading for a purpose.

I know how to write for the web.

Although my natural style is free-flowing, I completely understand that every extra word has the potential to distract your customer.

Hence, I choose my words carefully.

I keep my sentences short, crisp and to the point.

I know where to use power words and where to avoid them.

I can independently research.

I never take bulk writing assignments.

It means I spend enough time on an assignment to create quality content.

My primary focus is on your readers and their concerns.

When they are looking for information on Google (or any other search engine) they need specific information.

They have an intent called “search intent”.

They must find content according to their search intent.

I know how to write content for that.

If you’re searching for “copywriting service for SEO companies” I know that this web page should be able to provide you all the needed information to help you decide – in my favor.

Similarly, when you are improving search engine rankings for your clients, you also want to improve their conversion rate.

Search engine traffic without conversion rate is meaningless.

Even if you can help your clients improve your search engine rankings but they don’t grow their business, they are going to feel disenchanted.

They may not blame your SEO company for not being able to sell more despite having higher search engine rankings, they will realize that something is amiss.

In most of the cases, provided they have a good product or service, it is a messaging, it is the copywriting.

The copy on the website is unable to convince and convert.

Hence, when you hire me as a copywriter I can help your clients improve both their search engine rankings and conversion rate.

This is one of the biggest reasons why my current web design and SEO companies stick with my copywriting services.

I deliver them

Higher search engine rankings for the clients.
Better conversion rate for their clients.

I can do the same for your clients.

I do SEO copywriting from a businessperson’s perspective.

I run my own business.

I fully understand how important it is to convince your visitors.

Whether I’m writing a blog post or a web page or a landing page, ultimately, the objective is to improve the conversion rate.

This is why you are looking for a copywriter.

The job of a copywriter is to improve sales.

The job of an SEO copywriter is to improve search engine rankings as well as sales.

I can deliver you both.

Some questions you may have about my SEO copywriting services

As an SEO company or an agency, you may have some valid questions before you decide to hire my copywriting services.

Answering some questions below.

Can I deliver you quality content writing and copywriting?

Yes. I can.

To get a glimpse of how I write, you can visit my blog.

You can ask for relevant samples when you contact me.

My process for delivering quality copywriting is quite straightforward:

Empathize with the reader.
Convince her that I understand her problem.
Give the solution.
Explain to her, preferably with authoritative data, why this solution is the best.

Every copy revolves around this concept and it ensures that I deliver quality work.

Can you count on me for delivering quality copywriting regularly?

I will be frank.

Sometimes I have too much work.

Sometimes I have no work at all (this happens because I don’t promote myself as consistently as I should).

But in most of the cases, I have enough time.

If I didn’t, I wouldn’t be writing this page.

I never overcommit and overpromise.

At the same time, I understand that regularity is very important.

So, yes, once I have committed, I am regular.

Can I adapt my writing style for the needs of your different clients?

I am first a writer and then a content writer/copywriter.

Once I have the background information, I can write on any topic.

I have a decent inventory of vocabulary that covers practically every industry – this is because I have been writing for different businesses for more than 20 years.

A couple of weeks ago, on the same day I worked on two blog posts, one for a daycare center and one for a blockchain project.

Can I do SEO copywriting without needlessly using the keywords?

One has to strike a balance when writing.

Your keywords are important so let us not pretend that they are secondary to your writing.

Having said that, needlessly using the keywords can get you penalized.

I know how to use the given keywords strategically and integrate them into the overall web page or blog post body text.

When I’m writing content for your clients, I will use the main keyword within the first 100 words, contextually, and then I will keep on using the main keyword and its variations throughout the copy.

Can I write engaging and convincing copy for your SEO clients?

Yes I can.

I have the needed writing skills to engage the readers.

I don’t bore the readers.

I fully understand that the purpose of the present sentence is to make the reader go to the next sentence.

The focus must always be the reader.

I can provide you a specific answers if you contact me to know more about my SEO copywriting services.

Topics covered on this webpage: Content writing services for SEO companies | Content writing services for SEO companies | Content writer or copywriter for SEO companies

Copywriting services for voice search

Optimized copywriting for voice search

Every major technology company, especially the ones selling mobile phones and related operating systems, is investing big in voice search.

Therefore, it is very important that your copywriting focuses on voice search as much as it focuses on conventionally optimized content.

What is voice search?

What is voice search?

It means when people talk into their mobile phones (even browser add-ons on their PCs and laptops) instead of typing into them. Specially to look for information.

Using search engines these days to find every bit of information has become second nature to every mobile phone user. Even to check out websites, people use search engines instead of straightaway typing the URL.

It is like this, you are looking for a professional copywriter for your website, you will speak into your phone something like, “copywriting services for my art gallery website”.

A peculiar thing about voice search is that apps like Google Assistant can even remember your previous search activity to interpret what you really mean to search instead of taking your proceeding search as a standalone query.

For example, you first search for “best chicken tikkas in my area”.

Google shows you the results – listings of all the restaurants offering chicken tikkas.

Then, if you search for “restaurant serving after 11 PM”, Google will show you not just the restaurants that are open after 11 PM, but also the one that serves chicken tikkas.

You can use different variations according to your individual business needs, but the basic premise is, instead of typing your query, you may use voice, and when you use voice, your search queries are conversational instead of well-defined text strings.

And it’s not just mobile phones where people use voice search.

Millions of devices are being shipped that are voice-controlled, including Amazon Echo and Google Home.

According to this AdWeek link, right now (this is 2019) there are 67 million voice-enabled devices just in the US.

They don’t even have optional buttons. They are completely controlled by voice commands and one of the major features is the ability to search by telling them the queries instead of typing them in.

Developments in the ranking algorithms that can use natural language processing to recognize voice text and related patterns have also contributed towards more people using voice search instead of simple typing.

This is why, it is very important that any optimized text on your website or even your blog, is optimized for voice search.

Copywriting services and voice search

effective-copywriting-gets-you-better-conversion-rate

According to this Search Engine Watch post, search results for voice search are different from search results for typed search even for the same sort of information.

SEO experts have noted that once you have optimized your content and your copywriting according to conventional SEO techniques you cannot safely assume that your website will also draw targeted traffic from voice search.

You need to tailor your content both for the purpose of optimizing for voice search, and for higher conversion rate.

The role of copywriting

Copywriting mostly comes into picture when you need to convince your visitors (in terms of World Wide Web) into becoming your customers and clients.

“Convincing” is the keyword here – you need to be persuasive enough.

Hence, your copywriting must be conversational, engaging, informative, succinct, and in terms of optimization, well-adapted to voice search.

Through my website copywriting services I can help you convert more visitors into customers and clients and at the same time draw targeted traffic from voice searches.

How will I optimize copywriting for voice search, for your business?

When I write copy for your website, in fact, before I start writing copy for your website, I will try to understand how your target customers and clients carry out searches.

As a writer, I don’t believe that you should solely focus on improving your search engine rankings because higher rankings mean nothing unless the traffic converts.

The traffic doesn’t convert unless you have well-written content, well-written copy on your website.

Having said that, the need to draw targeted search engine traffic is inescapable.

Many businesses depend on search engine traffic and with greater number of devices enabling people to voice search, you need copywriting services to target people who use voice instead of typing to find information on the Internet.

To achieve this, I will take care of the following:

Optimize your copy for longer search terms.
Keep my copywriting conversational because this is how people search using voice.
Understand what sort of problems people have and then provide solutions through my writing.
While keeping my copywriting professional, I will write in a manner your core audience speaks.
I will write for the web, which means, write shorter, crisp sentences that are to the point.

What is so important about voice search and how my copywriting services can help you?

Importance of copywriting in voice search

People, especially those who are comfortable with the language they speak in (mostly English in this context), don’t use a monotonous way of talking when using voice search.

They use conversational style. Also, they mostly ask questions. Given a choice, 71% people prefer to use voice assistant to search for information.

The use of mobile phones and the mobile technology has been phenomenal. Even a totally illiterate person can use a mobile phone. If he or she doesn’t know how to read or type, he or she definitely knows how to speak into a mobile device.

Hence, it is very important that your partner with a professional copywriting service that helps you optimize your website content for voice search. Contact me today for more information.

Content Writing & Copywriting Services For Advertising Agency

Copywriter for advertising agency

Copywriter for advertising agency
Content writer for advertising agency
Copywriting services for advertising agency
Content writing services for advertising agency

Table of contents

Usefulness of a copywriter for advertising agency
How is a content writer different from a copywriter when writing for an advertising agency?
Benefits of working with Credible Content for your content writing & copywriting needs
Are you an online advertising agency? Content writing and copywriting services especially for the web
Content writing & copywriting services for individual ad agency clients
Dependable and affordable content writing and copywriting services for advertising agencies
Why it makes sense for your advertising agency to use our content writing and copywriting services

As an advertising agency you constantly need to create compelling messages people can believe. For that you need professional content writing and copywriting, whether you are working with in-house writers or you collaborate with outside services.

Advertising agencies need skilled copywriters to create winning ad campaigns for their clients.

These copywriters are the key players in producing ad copy that not only grabs attention but also persuades the target audience to act.

They are especially adept at understanding various audience segments, crafting messages that resonate across diverse platforms like print, digital, social media, TV, and radio.

The role of a copywriter in an advertising agency goes beyond just writing.

They are instrumental in shaping the entire narrative of a campaign, making sure it aligns with the brand’s identity.

Whether it’s highlighting a product’s benefits, its unique features, or special offers, these copywriters have the knack for presenting information in a way that clicks with consumers, encouraging them to make a purchase.

Similarly, content writers in advertising agencies play a pivotal role.

They refine the voice and tone of campaigns, ensuring consistency across all forms of media.

Their expertise in creating content that aligns with a brand’s ethos is crucial in maintaining a cohesive brand narrative.

For an advertising agency to maintain and attract new clients, it’s essential to have talented copywriters and content writers.

They are the backbone of creating effective, lead-generating, brand-awareness-raising, and sales-increasing advertising content.

The presence of these skilled professionals not only enhances the agency’s ability to deliver high-quality work but also significantly boosts the overall value of the work they provide to their clients.

If you work with outside services, Credible Content can provide your advertising agency high quality and reliable content writing & copywriting services at a sustainable level.

Usefulness of a copywriter for advertising agency

Useful of a copywriter for an advertising agency

Copywriters are essential in the world of advertising, helping to craft persuasive messages that capture your attention and convince you to take action. Here are 40 ways an advertising agency can put a copywriter’s skills to good use:

Print Ads: Copywriters craft persuasive messages for print advertisements in magazines, newspapers, and billboards, aiming to grab your attention with catchy headlines and compelling content.
Online Ads: When you see ads on websites, videos, or social media, copywriters are behind the scenes, creating text that persuades you to click, explore, or make a purchase.
Radio and TV Commercials: Copywriters write the scripts for radio and television ads, carefully selecting words that evoke emotions and leave a lasting impression in a short amount of time. Copywriting services for advertising agency.
Direct Mail: Copywriters develop messages for direct mail campaigns, ensuring that the content is persuasive and relevant to the recipient, encouraging them to take action.
Sales Letters and Emails: They compose persuasive sales letters and emails, often including special offers or discounts, to motivate you to buy a product or service.
Product Descriptions: When you’re shopping online and read product descriptions, copywriters have crafted those descriptions to highlight the features, benefits, and unique qualities of the product. Content writing services for advertising agency.
Taglines and Slogans: Copywriters come up with memorable phrases that define a brand and make it stand out from the competition. These short and catchy lines become the brand’s identity.
Naming: They assist in naming products, services, and companies, ensuring the name is distinctive, memorable, and relevant to the brand’s identity.
Website Content: Copywriters are responsible for creating the content you find on websites. They make sure it’s informative, engaging, and easy to understand, helping you navigate the site effectively.
Blog Posts and Articles: Copywriters produce blog posts and articles that provide valuable information while subtly promoting a product or service, aiming to engage and educate readers. Copywriter for advertising agency.
Press Releases: They write press releases that companies use to share important news and updates with the media and the public, making sure the information is clear and newsworthy.
Telemarketing Scripts: When telemarketers call, they follow scripts written by copywriters. These scripts aim to persuade you to make a purchase or take a specific action during the call.
Brochures and Flyers: Copywriters create the content for brochures and flyers, presenting information in a visually appealing and concise manner to attract your attention.
Subject Lines: In your email inbox, attention-grabbing subject lines are crafted by copywriters to encourage you to open and read the emails, often leading to promotions or important messages. Content writer for advertising agencies.
White Papers: These detailed reports on specific topics are written by copywriters to showcase a company’s expertise, industry knowledge, and innovative solutions.
SEO Copy: To improve a website’s visibility on search engines like Google, copywriters use specific keywords and phrases strategically within the content, helping it rank higher in search results.
Landing Pages: Copywriters create content for landing pages, ensuring that it’s persuasive and prompts visitors to take a desired action, such as signing up or making a purchase. Copywriter for advertising agency.
Sales Scripts: They provide sales teams with scripts and talking points to effectively communicate the value and benefits of a product or service, ultimately driving sales.
Calls-to-Action: Those buttons and links with messages like “Buy Now” or “Sign Up” are carefully worded by copywriters to make them compelling and encourage you to take immediate action.
Value Propositions: Copywriters define and communicate the unique value and benefits of a product or service, helping you understand why it’s worth considering. Copywriting services for advertising agency.
Social Media: They create content for social media campaigns, crafting posts and ads that resonate with the target audience and promote engagement with the brand.
Verbal Branding: Copywriters establish the tone, style, and voice of a brand, ensuring that all communication aligns with the brand’s identity and message.
Email Newsletters: Copywriters write the content in newsletters and automated email responses, aiming to keep you informed, engaged, and connected with the brand. Content writing services for advertising agency.
Mobile Ads: The short and impactful text you see in ads on your mobile phone or within apps is created by copywriters to capture your interest and drive action.
Packaging: The words you find on product packaging, including product names and descriptions, are carefully crafted by copywriters to make products appealing and informative.
Messaging Strategies: Copywriters assist companies in planning and executing effective messaging strategies that convey the right information to the right audience at the right time. Content writer for advertising agencies.
In-Store Displays: The messages and information you encounter in physical stores, on shelves, or near products are designed by copywriters to influence your purchasing decisions.
Contests and Sweepstakes: Copywriters create clear and enticing rules and descriptions for contests and sweepstakes, ensuring that participants understand how to participate and what they can win.
Loyalty Programs: They write about the rewards, benefits, and advantages of participating in loyalty programs, encouraging customers to remain loyal to a brand.
Elevator Pitches: Copywriters craft brief and memorable descriptions of a business, product, or idea that can be delivered in a short time, making a strong impression.
Infographics: They write the informative text that complements visuals in infographics, helping convey complex information in a visually appealing and understandable way.
Direct Response: Copywriters create messages that compel you to take immediate action, such as making a purchase, signing up for a newsletter, or filling out a form. Content writer for advertising agency.
Testimonials: They interview and gather testimonials from satisfied customers, transforming their experiences into compelling stories that showcase the positive impact of a product or service.
Influencer Campaigns: Copywriters generate content for social media influencers to share with their followers, effectively promoting products or services to a wider audience.
Brand Style Guides: They help maintain consistency in a brand’s voice, messaging, and visual elements across all marketing materials and communications, reinforcing brand identity.
Events and Conferences: Copywriters develop content for event promotions and materials, ensuring that the messaging aligns with the brand’s identity and resonates with attendees. Content writing services for advertising agencies.
Speeches: When someone delivers a speech, whether it’s a company executive or a public figure, the words often come from copywriters who aim to engage the audience and effectively convey key messages.
Native Advertising: Copywriters seamlessly blend promotional content with informative or entertaining articles, making it less disruptive and more appealing to readers.
Global Markets: They adapt and localize content for different countries and cultures, ensuring that messages are culturally sensitive and resonate effectively with diverse audiences.
Annual Reports: Copywriters make annual reports, typically filled with financial and performance data, more accessible and engaging to shareholders and investors, highlighting achievements and future plans.

These various roles of copywriters highlight their versatility and importance in shaping the messages that influence consumer choices and perceptions in the advertising world.

How is a content writer different from a copywriter when writing for an advertising agency?

Difference between content writer and copywriter in the context of an advertising agency

Persuasion vs. Informative Engagement: One focuses on persuading and selling, while the other aims to inform and engage.
Tone Distinction: The former adopts a promotional, sales-focused tone, whereas the latter maintains an educational, conversational style.
Length and Depth: The former creates succinct, impactful messaging, while the latter produces longer, in-depth content.
Content Types: The former specializes in crafting slogans, taglines, and headlines, while the latter writes articles, blogs, and whitepapers. Copywriter for advertising agency.
Campaigns vs. Evergreen: The former writes for short-term campaigns, while the latter creates evergreen, reusable content.
Creativity vs. Accuracy: One employs creativity, wordplay, and exaggeration, while the other values accuracy, facts, and research.
Conversion vs. Relationship: The former seeks to convert readers into buyers, while the latter focuses on building long-term relationships.
Guidelines and Freedom: The former adheres closely to client brand guidelines, while the latter enjoys more creative freedom.
Emotions vs. Information: One targets emotions, aspirations, and dreams, while the other concentrates on informing, educating, and helping. Content writer for advertising agency.
Hyperbole vs. Authority: One relies on hyperbole and humor, while the other maintains an authoritative, journalistic style.
Conciseness vs. Flexibility: The former crafts very concise copy, while the latter has the flexibility to write content of any length.
Specific Goals vs. Varied Objectives: One optimizes copy for specific goals and metrics, while the other may not always have specific objectives.
Brand Voice vs. Approachable Tone: One works on developing a strong, recognizable brand voice, while the other aims for an approachable, accessible tone. Copywriting services for advertising agency.
Imperatives vs. No Commands: The former frequently uses imperatives like “Buy now!”, while the latter avoids using direct commands.
Frameworks vs. Intuition: The former uses messaging frameworks like AIDA, while the latter organizes content intuitively.
Trends vs. Evergreen Content: One latches onto trends and buzzwords, while the other values evergreen, substantial content.
Collaboration Roles: The former collaborates with designers to optimize visuals, while the latter focuses primarily on writing.
Conversion Tracking: One tracks conversion rates closely, while the other may not have specific performance metrics. Content writing services for advertising agency.
Snippet Length: The former creates short snippets of copy, while the latter can produce content exceeding 1,000 words.
Call to Action vs. Value Delivery: One calls readers to action, while the other provides upfront value.
Emotional Appeals vs. Logical Reasoning: One uses emotional appeals, while the other relies on logic and reasoning.
Cliffhangers vs. Reader Satisfaction: One uses cliffhangers and suspense, while the other aims to satisfy reader needs.
Strategy Adherence vs. Topical Freedom: One follows client strategies closely, while the other enjoys more topical freedom.
Sales and Marketing Support vs. Audience Attraction: One supports sales and marketing goals, while the other aims to attract and retain an audience. Copywriter for advertising agency.
Brand Guidelines vs. Personal Style: One adheres to client brand guidelines, while the other brings their tone and style.
Complexity Simplification vs. In-Depth Coverage: One simplifies complex topics, while the other can cover topics in-depth.
Pace and Timeline: One operates in a high-pressure, fast-paced environment, while the other often has more flexible timelines.
Team Collaboration: The former works closely with marketing teams, while the latter collaborates with subject matter experts. Content writer for advertising agency.
Testing and Iteration vs. Single Version: One conducts split tests and iterates on copy, while the other usually publishes a single version.
Conversion Metrics vs. Engagement Metrics: One focuses on metrics like conversions, while the other tracks engagement, shares, and interactions.
Set Formats vs. Structural Flexibility: One adheres to set formats, while the other has more structure flexibility.
Mandated Language vs. Fresh Language: The former uses mandated slogans and jargon, while the latter avoids overused language.
Urgency Creation vs. Storytelling Anticipation: One creates a sense of urgency, while the other builds anticipation through storytelling.
Drama for Attention vs. Credibility Establishment: One grabs attention with drama, while the other establishes credibility through expertise.
Closing the Sale vs. Starting the Conversation: One’s goal is to close the sale, while the other’s aim is to open the conversation.

Benefits of working with Credible Content for your content writing & copywriting needs

Advertising agencies have to rely on the strength of the written word whether you are creating videos, graphics or text. Everything revolves around a well-written story.

Since different clients of an advertising agency may have different needs, it is often difficult to rely on a single content writer or copywriter that you have hired. This is where an outside service can help you.

At Credible Content we have a slew of talented writers who can provide you compelling content as and when required. Whether you are a big advertising agency or a small service, we can tailor our content writing and copywriting services according to your budget and needs.

Are you an online advertising agency? Content writing and copywriting services especially for the web

We provide our services mostly for the web. If your ad agency is providing Internet advertising and marketing services you will find an ideal partner in Credible Content.

We have vertical and horizontal experience in online marketing.

We have in-depth knowledge of SEO.

Our copywriting can turn casual visitors into regular customers and clients.

We can write copy for the main company pages or content for blog posts, email campaigns and SEO articles.

We can write landing page copies for your clients.

We can also write social media updates for Twitter, Facebook and LinkedIn.

Basically, when you need to communicate on the web, you can trust us (our content writers and copywriters).

Content writing & copywriting services for individual ad agency clients

Copywriter and content writer for advertising agency

We live in the times of specialties. It is very difficult and expensive for an advertising agency to hire in-house content writers and copywriters for various needs. Every client is unique. Therefore, he or she requires a unique specialty in your content writer or copywriter.

If you work with an in-house team of content writers and copywriters, every time you worry about the requirements of the new project because you are never sure whether your existing content writers and copywriters will be able to do justice with a project or not.

But when you work with Credible Content you don’t need to worry about the expertise of your content writers and copywriters. This is because we have a large pool of content writers and copywriters at our disposal from all over the world.

This is a big reason why, when we are promoting our content writing and copywriting services (to advertising agencies and various other businesses) we don’t promote ourselves as “cheap content providers” because we cannot afford to be like that.

Since our writers come from all over the world including Europe, America, Australia and Asia, different writers may have different rates and sometimes since they charge regional rates, we have to charge our clients accordingly.

Dependable and affordable content writing and copywriting services for advertising agencies

At Credible Content we understand that ongoing business partnerships depend on trustworthiness, reliability and affordability. Why would you work with us if it doesn’t make financial sense to you? Our content writing and copywriting services shouldn’t be more expensive than hiring an in-house team of content writers and copywriters for your advertising agency.

The good thing about working with an outside content writing and copywriting service is that you don’t have to pay to your writers all the time. When you work with in-house writers, you have to bear all their costs. They use your resources. You have to pay insurance. You have to worry about the legal fee in case some legal complication arises. You have to pay them a salary every month. They use your space and your infrastructure.

These are recurring costs that you have to incur whether your content writers and copywriters are writing for your clients or not.

If you partner with Credible Content on the other hand, you spend money only when you use our content writing and copywriting services. You pay just for the content and the copy and nothing else.

What about affordability? As a professional advertising agency we understand you will be needing content writers and copywriters on an ongoing basis.

As mentioned above, our writers hail from all over the world. Nonetheless, we try to make our content writing and copywriting services as affordable as possible without stretching our writers. You understand that every project needs to be financially viable for everybody involved. But we try to do our best to give you the best rates.

Once you decide to partner with us, you will be able to provide the following content writing and copywriting services to your clients:

Main website content including homepage, services pages, products pages, company profile, FAQs, mission statement, vision and philosophy – basically, all the web pages that you find in the top navigation of a business website.
Content writing for business blogs.
Social media updates
Copywriting for landing pages
Copywriting for email marketing campaigns
Case studies and white papers
E-books
PowerPoint slides
SEO articles
Press releases
Regular official communications
Scripts for video campaigns
Story-based advertising scripts
News-based articles
Articles and blog posts on trending topics
Evergreen educational blog posts and articles
Thought leadership updates

Why it makes sense for your advertising agency to use our content writing and copywriting services

At Credible Content we aim to make using our content writing and copywriting services for you as profitable and easy as possible. The biggest benefits of working with us are

High quality content on an ongoing basis
Quick turnaround
A vast pool of qualified and experienced content writers and copywriters from all over the world
Reasonably fast response rate
Reasonable number of revisions
No contract (unless asked for)

Other features of our content writing and copywriting services that will be beneficial for your ad agency clients:

Increased conversion rate
SEO content for targeted keywords
100% unique and original content
Conversational and engaging writing style
Web-friendly writing style and format
Convincing writing that instills a sense of confidence
Effective writing for every stage of your client’s sales funnel
Total nondisclosure of our partnership, if you prefer that

Still wondering how we can move forward?

Content writer to help you write your value proposition

content-writer-for-awriting-value-proposition

Looking for a content writer to write a killer value proposition for your business? A well-written value proposition can help your business stand out and convince your customers and clients to choose your business over your competitor’s.

What’s value proposition?

The value proposition of your business (of your product or of your service) is a unique feature or innovation that your product or service has and nobody else does, or very few do. It is the statement, the expression or the message that convinces the potential customer or client that he or she should choose your product or service.

Why writing a value proposition is very important for your business?

A value proposition helps your customers distinguish you from the others. If you face lots of competition you need to give a reason to people to choose your business over another’s. How do you do that? You highlight the feature that you have and the others don’t.

Of course, this feature should be valuable and it should be convincing enough to make people consider you. This big feature must add great value once people decide to go with your business.

In fact, I suggest that every business must work hard at arriving at a clearly-defined value proposition. This will also help you develop a unique feature for your product or service if that unique feature so far has been missing. Deciding to write a value proposition and then use it as a marketing feature will help you change your product or service in such a manner that it HAS that feature that the others don’t have.

With so much competition around, why should people choose you?

Suppose you have an online mobile store where people can purchase mobile phones of different brands. So what? There are many online mobile stores. What unique feature can you add and then turn it into your value proposition?

I have no idea. You have to think of that. But what I’m saying is, in order to have a unique value proposition you will be forced to give a unique feature to your customers that they won’t find on another online mobile store website.

Remember that in order to have a convincing value proposition, you must offer something that is of great value.

Take the Uber service for example. Before the Uber cab service arrived at the scene, hailing a cab was always a great pain. You were totally at the mercy of the erratic drivers.

The great value proposition of the Uber cab service is

Just a single tap and the cab arrives wherever you are
The cab driver knows exactly where you are going
The payment is totally cashless and the estimate is presented to you before you leave for your destination

Now, this collection of value to propositions need to be communicated to people who have never used the Uber cab service.

With Apple products like the iPhone and the iPad, the sleekness, the experience, is their value proposition. When people are looking for a high quality mobile phone or a tablet with a very smooth interface, they know that Apple has got such a mobile phone or a tablet.

Persuasive writing to convincingly communicate your value proposition

I can write you a killer value proposition that will immediately convince your prospects.

Why am I the right person to write your value proposition?

Because I totally understand its importance for your business. It’s what makes your business stand out. It highlights the most compelling reason for people to do business with you. It’s a believable compilation of the most convincing and persuasive reasons for people to click that “call-to-action” link or button and buy your product or service.

I fully understand that an effective value proposition addresses the pain points of your customers and clients. It should provide a solution that they are looking for.

I will write a value proposition according the perspective of your customers and clients.

Marketing Copywriting Services

Marketing copywriting services

Good copywriting is important for successful marketing. Big companies and agencies have huge budgets to hire skilled copywriters full-time. Smaller companies don’t.

That’s why they higher marketing copywriting services.

Looking for a copywriter for your marketing campaign?

I can provide you my copywriting services for the following marketing campaigns:

Email marketing
Social media marketing
Digital marketing

With 15 second TikToks and 280-character tweets, do you think your users are patient enough to stay on your page or your social media profile timeline?

Research has shown that if it takes more than three seconds for your visitors to understand what you’re talking about, they leave your website, especially on their mobile phones.

This is not just true for your website. It is also true for your social media profiles.

This is why you need marketing copywriting that immediately engages your visitors.

As an experienced and confident copywriter who has been writing marketing material for many years, I don’t believe that people’s attention has shrunk.

On the contrary, people’s attention has increased. Notice how people binge watch Netflix and prime video. I personally know people who have watched complete seasons in marathon sessions.

A young boy in the Philippines died playing a video game because the game was so addictive that he kept playing for more than 72 hours, non-stop.

What does it tell? With engaging content, you can captivate people for longer durations. You just need to know how to do it. You need to be compelling enough.

No, unlike that Philippines boy, I’m not recommending killing people with engaging content – I’m sure you get the gist of what I’m trying to say.

I provide marketing copywriting services.

Marketing copywriting can be different from the normal, conversion-oriented content writing, and it can be the same thing — it all depends on how you view promotional content publishing.

Here are 20 features of marketing copywriting:

Features of marketing copywriting

Persuasive Power: Craft copy that convinces, influences, and wins over customers.
Captivating Headlines: Grab attention with magnetic headlines that demand a second look.
Emotional Connection: Stir feelings in your audience to create a memorable impression.
Clear Message: Communicate your product’s benefits and value with crystal clarity.
Concise Language: Use brevity to keep readers engaged and prevent boredom.
Storytelling Magic: Weave narratives that transport readers into your product’s world.
Benefits Showcase: Highlight how your product solves problems or makes life better.
Call to Action: Encourage immediate action with compelling phrases like “Act Now!”
FOMO Triggers: Tap into the fear of missing out with limited-time offers.
Relatable Tone: Speak the language of your audience, making them feel understood.
Benefits Over Features: Emphasize what’s in it for the customer, not just product specs.
Social Proof: Build trust by sharing reviews, testimonials, or endorsements.
Visual Imagery: Paint mental pictures with descriptive words and vivid language.
Scannability: Use bullets, subheadings, and lists for easy reading.
Unique Selling Proposition: Explain what sets your product apart from the competition.
Problem-Solution Format: Address pain points and present your product as the solution.
Storytelling Power: Create relatable stories to engage and connect with readers.
Rhythm and Flow: Ensure the copy flows smoothly, guiding readers effortlessly.
Persuasive Power Words: Employ words like “free,” “guaranteed,” and “exclusive.”
Trust Building: Establish credibility through data, statistics, or authoritative references.

Marketing copywriting helps you sell more, whether it is your product, your opinion or your ideas.

Personally I don’t see a stark difference between writing content convincingly and creating a marketing copy: eventually you are making people do something by your words.

Nonetheless, the fundamental difference is that content writing helps you establish your brand and build a platform for you, and with marketing copywriting you actually make sales. You can build platform to engage people and to get them to your website or blog, but once they are there, it is your copy that induces them to buy your gadget or hire you as a professional.

Where you can use marketing copywriting?

Your website homepage
Product or services description page
Landing page being promoted by PPC advertising
Marketing collateral such as brochures, flyers and mailers
Email marketing campaigns
Advertising

How can a marketing copywriter help you?

A typical marketing copywriting service or a marketing copywriter can help you in multiple ways. I’m listing all the ways a copywriter can help you, although, I don’t provide my copywriting services for all the possibilities listed below. The services that I provide, I have highlighted them with the star.

Compelling Website Content: Create engaging, concise, and persuasive web content that captures visitors’ attention and keeps them exploring your site.
Search Engine Optimization (SEO): By incorporating relevant keywords and phrases, a marketing copywriter ensures your content ranks higher on search engines, increasing organic traffic.
Blog Posts: Regularly updated, informative, and SEO-optimized blog posts establish your business as an authority in your niche and attract more visitors.
Social Media Copy: Crafting attention-grabbing posts on platforms like Facebook, Twitter, and Instagram helps you connect with your audience and drive traffic to your website.
Email Marketing: A copywriter creates compelling email campaigns that not only increase your open rates but also encourage click-throughs to your website.
PPC Ad Copy: They write persuasive ad copy for pay-per-click campaigns that entices users to click through to your landing pages.
Product Descriptions: Vivid and concise product descriptions will help potential customers understand the value your products offer.
Video Scripts: Engaging video scripts will make your multimedia content more appealing and shareable across platforms like YouTube.
Press Releases: A copywriter can write attention-grabbing press releases that get picked up by media outlets, increasing your brand’s visibility.
Case Studies: Showcase your success stories with well-crafted case studies that demonstrate the real-world impact of your products or services.
Infographics: Complex data becomes easily digestible with visually appealing infographics, drawing more eyes to your content.
Whitepapers and Ebooks: Providing in-depth industry insights through downloadable resources can attract a dedicated audience.
Guest Blogging: A copywriter creates compelling guest posts for reputable industry websites, directing traffic back to your site.
Website Audits: Reviewing and optimizing existing content to ensure it aligns with current SEO best practices and your business objectives.
Content Calendar: Creating a well-structured content calendar ensures a consistent flow of engaging content across your digital channels.
A/B Testing: Help design and analyze A/B tests to optimize your content for maximum visibility and engagement.
Competitor Analysis: Understanding your competitors’ content strategies allows your marketing copywriter to create more appealing and unique content.
Targeted Messaging: By tailoring content to different segments of your audience, they can increase relevance and engagement.
Storytelling: They use the power of narrative to connect with your audience on a personal level, making your brand more relatable.
Data-Driven Insights: Regularly monitoring and analyzing data will allow your copywriter to refine their strategies and ensure improved visibility.

In today’s digital age, a strong online presence is essential for businesses looking to succeed.

With my skills in marketing copywriting, I can help you maintain a strong online presence by creating compelling, optimized, and engaging content across various platforms.

Whether it’s through your website, blog, social media, email campaigns, or other channels, I will tailor my copy to your unique business goals.

I will help you reach your target audience and improve your visibility in the market.

When should you hire a marketing copywriting service and what type of copywriting jobs can you outsource?

You should hire a copywriting service for marketing if you want to elevate your messaging without spending lots of money.

You regularly need quality content for your website, for blog, and for social media posts. But you don’t need a copywriter working for you every day for 8 hours.

When you hire a marketing copywriting service, you pay for only the work that you get done. You get an experienced copywriter. There is no training required. The person writing for you already has the necessary tools and expertise to deliver you quality content.

What type of businesses work with me?

Businesses that are not using a dedicated marketing agency for their copywriting needs.
Individuals and businesses who do not have a full-time copywriter on their team.
Organizations that do not have enough expertise in specific area of content writing and copywriting but at the same time don’t want to hire an expensive specialist.
Businesses that are scaling rapidly and are looking for easily scalable marketing copywriting services.
Teams that are overwhelmed and producing too little content, or their content is of poor quality.
Businesses breaking into new markets and would like to communicate effectively to their target audience.

What type of marketing content writing jobs should you outsource?

Website copywriting
Landing page copywriting
Email marketing copy
Blog post writing
Social media posts writing
Newsletter publishing
Press release publishing
Video and podcast scriptwriting
Writing White papers and e-books

There is a slew of other services that you can outsource to a marketing copywriting service but the services that I mention above are the ones that I provide to my clients regularly.

Looking for a marketing copywriter for your business?

I wouldn’t like to sound boastful, but I have an advantage, being a content writer and a content strategist, over other copywriters. Since I already know why people are coming to your website, it is easier for me to offer them what they are looking for. You see, copywriting doesn’t just mean creating a sales pitch. It means empathizing with your visitors and understanding their need. In order to convince them into doing business with you, you have to make them understand that you understand them and you can solve their problem.

I don’t use hyperboles. I don’t believe in misleading your customers and clients through my writing. But I believe that if you have something unique to offer, you should be able to put forth your ideas with conviction. This is where I can help you. Give me information, give me raw data, and I will convert both into a high-performance communication platform.

Copywriter for Writing Sales Letters | Email marketing writer

Copywriter for writing sales letters – email marketing writer.

Are you looking for a copywriter for writing sales letters?

Do you need an email marketing writer that can boost your open rate as well as conversion rate?

Need a content writer for writing a sales letter?

I am an experienced sales letter writer who can help you write marketing messages for effective email marketing.

Copywriting for sales letters can be both for websites as well as off-line marketing campaigns. Read this to know more about the difference between copywriting and content writing.

Why you need a copywriter for writing sales letters?

Why you need a copywriter to write your sales letter?

You may want to use a copywriter for direct mail marketing or for email marketing.

You can use a sales letter to make a business proposition to your customers and clients.

Most of the sales letters these days are written as emails and it rarely happens that people send sales letters through snail mail or postage.

Hence, these days, whenever you talk of sales letters, we normally refer to email marketing campaigns.

Nonetheless, if you plan on distributing flyers for sending introductions to your products or services by Postal Service, you can make use of sales letters.

Now, why do you need a copywriter to write your sales letter?

Your sales letter is a marketing pitch.

You need to convince the reader to buy from you.

The main objectives of the sales email is:

Reach out to your recipients to purchase one of your products or subscribe to one of your services.
Introduce a new product or a new service to potential customers and clients.
Expand into a new market.
Constructing a component of your sales funnel.
Using the sales letter as a landing page.

As must have been your experience, whenever you ask people to buy something from you, they become defensive.

There is a natural resistance among people to not to buy even when they need that particular product or service.

A copywriter can convince your prospective customers and clients.

A copywriter knows how to strike up a conversation through the written word.

A sales writer knows what words to use at the right time and what words to avoid.

You see, just as some words can prompt your prospective customers and clients to do business with you, there are some words that can turn them off or make them run away.

When people are reading your sales letter, unconsciously they are constantly thinking of reasons why not to buy from you.

An experienced copy writer knows about this attribute of your readers when they are reading your marketing copy and builds up the narrative accordingly.

A trained writer knows what are the right words to use when preparing your sales letter.

Can you avoid working with an email marketing writer and write your own sales letter?

Can’t you write a sales letter on your own? After all, who understands your business more than you do?

Yes, sure, you can write your own sales letter but there is a reason why people hire expensive copywriters.

You need to convince people as a marketing writer.

A copywriter knows how to lead your prospective customers and clients from a psychological position A (full of apprehensions) to a psychological position B (eager to buy from you).

There are three types of people who are going to read your sales letter or marketing literature:

People who want your product or service but need a bit of convincing.
People who don’t want to buy your product or service but they may buy it when provided the right information convincingly.
People were not going to buy no matter what you tell them.

You can ignore the third category and focus on the first and the second.

A professional copywriter writing a sales letter for you will create two separate letters – for those who want to buy but need a bit of convincing, and those who don’t want to buy but can be convinced into buying with the right information.

Today, I was talking to a client and he said, “Why should I waste my time on something I don’t do regularly?”

He was talking about writing an e-book to explain his concept on webinars.

He is good at training businesses generate more leads.

He can talk convincingly.

But, he doesn’t write because this is not his profession.

Hence, he was explaining to me what to write in his e-book.

The same is the case with your sales letter.

You may be a good lawyer. You may be a good architect. You may be a good cook. You may be a good web designer.

But are you a professional sales letter writer?

Do you make a living working as an email marketing writer?

Do people routinely hire you as a copywriter for writing sales letters?

No.

Despite that, if you think you can write your own sales letter, sure. Go ahead.

After all, it is your business. You are the best judge.

Now, coming back to the main topic of this web page – copywriting for sales letters…

Sales letter copywriting is a bit different from writing normal web content – it is more direct, more conversational, more to the point and full of call-to-action words and expressions.

Can I write sales letters for your business?

Direct answer would be, yes I can, and indirect answer would be, it depends.

I cannot write hyperbolic sales letters – the types you often come across on badly prepared websites and landing pages.

When I create a sales letter it is like a value proposition.

You’re looking for something? Fine, you can get it on this website.

No, I don’t keep it this simple. And anyway, genuine simplicity cannot come without experience and hard work.

Before writing a sales letter I thoroughly understand your business and also your audience.

A sales letter is not about how great your business and your product is (the greatness of your product may matter if it is a reputed brand).

It is about the most important reason why people should buy this product or service.

I first understand what people are looking for and then provide the solution, if possible in the very first line of your sales letter.

Of course you have to hook people onto your copy in order to create an environment.

You have to strike a conversation.

You need to create a sense of urgency without misinforming your readers.

You need to put them at ease.

You need to make them feel that they are at the right place.

Empathize with them.

Show them what they want and show them that you totally understand why they want it.

As I have explained above, there might be two case scenarios for your sales letter: (1) people are aware of your product or service and they just need some convincing; (2) although they know what they want they are not aware of your product or service.

In the first case scenario you just need to stand out.

Take for instance Apple, the company that sells iPads and iPhones.

Its products need no introduction.

If they want to write a sales letter they will not only try to compare their features versus those of other phones and tablets they will also try to associate the prestige value in the vast community that supports Apple products.

In reality, if you look at their website they seem to assume that no other smart phone or tablet exists in the world but theirs.

In the second case scenario the product needs to be introduced, people need to be convinced that although it is not a known product it is far better than the known products.

So you would like to open your sales letter with the biggest benefit your product can deliver.

Anyway, this is not a tutorial on copywriting for sales letters; I’m writing this just to let you know that I can write sales letters for your business if you need them.

I have written sales letters for the following businesses:

Automotive industry
Hospitality industry
Travel and tourism industry
Web design and development agencies
Permission-based e-mail marketing agencies
Legal services
Information technology

When does your business require sales letter copywriting

Whenever you need to convince people, you need the services of a capable copywriter.

As you may have read above, when you are writing the copy of a sales letter or a landing page you are trying to convince people into doing something, whether it is prompting them to subscribe to your newsletter, your service, or purchase your product.

You need the right language and the right tone and you need to use the right phrases at the right time.

You can call it a behavioral science, copywriting.

There is a very thin line that separates convincing from putting people off.

Your business may require sales letter copywriting for the following:

Landing page deriving traffic from banner ads and PPC campaigns
E-mail updates promoting your products and services
Products or services pages intending to make sales
Your homepage
Blog posts targeting prospective customers and clients
Brochures and flyers

The topics that have covered here: “copywriter for writing sales letters”, “email marketing writer” and “sales letter writer”.

Looking to boost the conversion rate of your email marketing campaigns?

Want to supercharge your call-to-action?

Contact me for more information.

Difference between copywriting and content writing

Difference between content writing and copywriting.What’s the difference between copywriting and content writing especially in the context of writing for the Web – for websites and blogs?

While adding another blog post, the following definitions came to my mind:

Content writing means informing and educating your visitors to increase your brand visibility and customer engagement.
Copywriting means informing and educating your visitors and then convincing them to buy from you.

In content writing, the “buy” factor is missing and in copywriting, the “buy” factor dominates the discourse.

What are the broad differences?

This is something that constantly crops up especially when lines are constantly being blurred.

As a professional content writer I’m often hired to improve conversion rate and increase sales but isn’t increasing sales the job of a copywriter rather than a content writer?

But since my content writing services also help my clients experience a significant increase in their sales they have no qualms in saying that I provide them copywriting services.

Whether there is much difference between copywriting and content writing depends on how you evaluate the act of writing, what sort of expressions you use, and what is the end result?

Yes, the end result of content writing can be totally different from that of copywriting.

A lot has changed since I wrote this webpage for the first time.

I notice it was somewhere in 2012.

Although content marketing was growing in leaps and bounds on the strength of targeted content writing, the big difference between then and now is, it’s been clearly established that content marketing has proven its mettle and big and small businesses are switching to content marketing from conventional advertising and marketing to promote their brands and businesses.

It means they are depending more on their content.

Their content no longer has to just inform, it also has to sell.

An average content writer these days, and I’m talking about an experienced, well-meaning, and professional content writer, is also adept at the art of copywriting, that is, in the art of writing sales-oriented literature.

In fact, on many American blogs they don’t even talk about content writing.

Google trends data on content writing and copywriting.

They call it online copywriting whenever you’re writing for a website or a blog.

Content writing vs copywriting: table of differences

Content writing	Copywriting
Informs and educates	Informs, educates and sells.
Conversational and informative	More stress is on selling the product or prompting the reader to perform a particular task.
Any good writer can be a content writer	Copywriting requires a special talent of being able to convince people through written words.
The central purpose is delivering value through informative content	The central purpose is to sell
Caters to the intellect	Caters to emotions
Builds a narrative	Uses lots of action words
Relaxed and conversational	Invokes a sense of urgency
Examples: blog posts, white papers, social media posts, magazine articles, newspaper articles, e-books, case studies and company webpages.	Examples: sales pages, landing page copy, main website content, email marketing campaigns, video scripts, brochures, ad copies, press releases and slogans and taglines.
End result: Informed and educated audience	End result: Audience turned into paying customers and clients

Copywriting explained

In the context of the Internet, copywriting (or copy writing) is mostly termed as online copywriting and that means writing for websites.

Copywriting is a term derived from advertising.

It means writing promotional literature whether it’s an advertisement, a sales copy, or a website’s home page prompting people to buy something.

Copywriting means, using your words, using your language, in such a manner that it prompts people to take an action. Whatever that action is.

It is more conversational and interactive.

It is also forceful.

Remember that when you want people to buy from you, you have to sound fluent and forceful at the same time.

Do you know that before becoming a famous author Salman Rushdie was a copywriter at Ogilvy and Mather. Just a trivia.

Here are 2 examples of copywriting that are slightly different from content writing:

Copywriting for a landing page

A landing page is normally promoted through a PPC campaign.

People directly land on a landing page and this is why it is called a “landing page”.

Some people mistakenly call their website homepage as the landing page because they assume everybody first comes on the homepage whereas this is not the case.

People enter your website from various entry points.

For example, you have reached the Credible Content Writing Services website via this page or any other page that you must have come across either on a search engine or social networking website.

For a landing page you don’t do content writing, what you do is copywriting because the sole purpose of a landing page is capturing leads and making sales.

You need strong copywriting for that.

Email marketing campaign

Your email marketing campaigns also depend on your ability to convince people into either directly buying products from you or click the links mentioned in the email, visit your website, and then buy products from you.

Copywriting plays a very big role in increasing the conversion rate of your individual email marketing campaigns.

Copywriting is more geared towards making sales rather than informing and educating your prospective customers and clients and solving their problems.

Copywriting doesn’t solve problems, it convinces people into doing business with you.

When I say it doesn’t solve any problems I’m not saying that it has got nothing to do with solving problems because basically, whenever you write, you offer a solution.

So, whenever you are writing, you’re solving people’s problems and without solving people’s problems, you cannot make them buy from you.

When you are highlighting the overwhelming benefits of your product or service through your sales copy, you are actually offering your audience a solution.

As I mentioned, it’s promotional literature and it contains lots of action words such “do”, “buy”, “contact”, “earn”, “get well”, “hire us”, etc.

This type of writing highlights the benefits of a product or a service in order to sell it.

It is highly interactive; it directly talks to the reader and it involves lots of emotions (buying, most of the times, is an emotional action).

Content writing explained

Content writing means writing to inform, educate or interact.

Although you can write content to sell products and services, content writing doesn’t always involve promotional literature.

Some pages on a website might be promotional, and some might exist just for the purpose of educating the visitors.

A good example of content writing is blogging.

Over the years you create 100s, or maybe even 1000s of blog posts as a process of your content marketing effort.

These blog posts may not get you direct sales but they help you build a platform that helps you promote your products and services and consequently, generate more leads and sales.

I get lots of content writing and copywriting work through my Credible Content Blog.

The job of content writing, contrary to that of copywriting, is to keep your audience engaged and provide them enough information to keep them coming to your website or blog again and again.

Content writing can entertain them, educate them, inform them, offer solutions to their problems, hold conversations with them and make it possible for them to find your website and individual pages on search engines.

Content writing these days allows you to create a formidable presence for you on the Internet.

As you must be aware, there are multiple channels on the web these days. You do not just have to publish content on your own website or blog, you also have to keep your social networking and social media profiles updated.

Content writing also involves maintaining a presence on websites like LinkedIn (especially for B2B marketing), Twitter, and Facebook.

Examples of content writing:

Blogging
SEO content writing
Helpful articles
Forum posts
LinkedIn updates
Facebook and Twitter updates
Newsletter

There isn’t much difference between content writing and copywriting on a day-to-day basis especially when your content writer also helps you make more sales.

Conclusion regarding difference between copywriting and content writing

Many people tend to mix copywriting and content writing, and I too don’t differentiate much on my website, but if you really dig deeper, copywriting is a specialty and not everybody can pursue this vocation.

It requires special talent.

You need to have a knack for marketing and advertising.

Content writing can be done by anybody who can write convincingly.

Fortunately, since I have had experience in both, I can provide you copywriting as well as content writing, whether you want to maintain a difference or not is another matter.

SEO Copywriting Services To Improve Your Search Engine Rankings

SEO copywriting services

Table of contents

How my SEO copywriting services can improve search engine rankings
You need to be careful when copywriting for SEO
How my SEO copywriting services help your business
How my SEO copywriting services can improve your search engine rankings
Frequently asked questions about my SEO copywriting services

SEO copywriting can help you improve your search engine rankings organically.

Read What is SEO copywriting.

SEO copywriting services
Improve search engine rankings
SEO copywriter services

What does copywriting for SEO mean?

It means making it easier for people to find your website or blog for relevant keywords, and at the same time writing highly valuable and quality content.

SEO copywriting services

How are SEO copywriting and quality content related and why you need to pay attention to both?

In this regard, how can an SEO copywriting service like mine help you?

For this you need to know why you want to improve your search engine rankings.

The obvious answer is that you want to get traffic from search engines.

Why do you want to get traffic from search engines?

You’re looking for customers and clients.

But do you know what is “pogo sticking”?

When someone comes to your website from Google and then immediately leaves because the content is of low quality or irrelevant, it is called pogo sticking.

This is bad for your SEO. Google has a way of knowing how much time people spend on your website after finding your link on the search engine.

So, naturally, if they don’t spend much time on the link it means they are not finding what they are looking for.

This further means that your link on search results is not solving any purpose for the keyword it is ranking.

Your rankings for that keyword are lowered.

Quality SEO copywriting ensures that you have relevant content and at the same time, content that ranks well on Google and other search engines.

How my SEO copywriting services can improve search engine rankings

Copywriting services to improve search engine rankings

As an SEO copywriting specialist, I understand how important it is for your business to stand out online.

My job is to help your website climb up the search engine rankings, so more people can find you easily.

I do this by writing clear, engaging, and informative content that also follows certain rules set by search engines like Google.

This means more potential customers will visit your website.

Let me share some ways I can use my skills to boost your online presence:

Targeting Keywords: I’ll find and use the words people commonly type into search engines when looking for your services or products. This makes your site more relevant and easier to find.
Crafting Compelling Titles: I create eye-catching titles that make people want to click on your website, significantly increasing your traffic. SEO copywriting services.
Creating Quality Content: I write interesting, informative, and useful content that keeps readers engaged, encouraging them to stay longer on your site.
Optimizing Descriptions: I’ll make sure your web pages have clear and enticing descriptions for search engines, which helps improve your click-through rates.
Using Headers Properly: I organize your content with headers that make it easy to read and good for SEO, helping both readers and search engines understand your content better.
Improving Readability: I ensure your content is easy to read and understand, making your site more user-friendly. SEO copywriter services.
Regular Updates: I’ll keep your content fresh and up-to-date, which is vital for maintaining and improving your search rankings.
Building Internal Links: I link your pages together in a smart way that helps search engines and users navigate your site more effectively.
Managing External Links: I’ll include links to reputable sites to improve your credibility and authority.
Optimizing Images: I make sure any pictures on your site are helping, not hurting, your SEO by optimizing their size and using appropriate alt tags. Improve search engine rankings.
Mobile Optimization: I ensure your content looks great on phones and tablets, which is essential as more people use mobile devices to browse the web.
Speed Optimization: I’ll suggest ways to make your site faster, which search engines love and improves user experience.
Using Social Media: I help create content that’s perfect for sharing on social media, expanding your reach and bringing more traffic to your site.
Conducting Keyword Research: I continuously look for new and relevant keywords to keep your content up to date and in line with what users are searching for.
Analyzing Competitors: I see what’s working for your competitors and how we can do it better, giving you an edge in the market. SEO copywriter services.
Crafting Meta Tags: I write effective meta tags that improve click-through rates by giving searchers a clear idea of what your page is about.
Improving URL Structure: I make sure your URLs are clean and search-engine friendly, which helps improve your site’s structure and searchability.
Enhancing User Experience: I focus on making your site enjoyable and easy to use, which keeps visitors coming back.
Creating Engaging Calls to Action: I encourage visitors to take action on your site, whether it’s making a purchase or signing up for a newsletter.
Optimizing for Local Search: I’ll help you appear in local search results, making it easier for people nearby to find your business. SEO copywriting services.
Utilizing Google My Business: I can optimize your Google My Business listing for better local presence, helping you stand out in local searches.
Implementing Schema Markup: I use advanced techniques to help search engines understand your content, potentially boosting your rankings.
Avoiding Plagiarism: I ensure all content is original and not copied from elsewhere, which is crucial for maintaining your site’s credibility and rankings.
Reducing Bounce Rate: I create content that keeps visitors on your site longer, which signals to search engines that your site is valuable and should be ranked higher.
Incorporating User Feedback: I use visitor comments and suggestions to improve content, making it more engaging and effective. SEO copywriting services.
Performing SEO Audits: I regularly check your site to ensure it’s fully optimized and identify any areas for improvement.
Tracking Performance: I monitor how well your content is doing and make improvements based on real data.
Understanding Algorithms: I stay updated on how search engines rank sites and adjust strategies accordingly to keep your site ahead.
Using SEO Tools: I utilize various tools to enhance your site’s SEO, from keyword research tools to analytics platforms.
Providing Detailed Reports: I give you reports showing how our efforts are improving your rankings and what can be done for even better results. Improve search engine rankings.
Offering Content Varieties: I create different types of content like blogs, articles, and infographics to keep your site interesting and engaging.
Ensuring Content Consistency: I make sure all content is consistent in style and quality, which helps establish your brand’s voice and reputation.
Creating Shareable Content: I write content that people want to share, increasing its reach and the potential for more backlinks and traffic.
Using Power Words: I include powerful and emotional words to increase engagement and persuade visitors to take action.
Focusing on Solutions: I highlight how your products/services solve problems, making your offerings more attractive to potential customers. SEO copywriter services.
Encouraging Community: I help build a community around your brand through engaging content, fostering loyalty and repeat business.
Utilizing Influencers: I can collaborate with influencers to extend your content’s reach and credibility.
Adapting to Changes: I quickly adapt strategies based on any changes in SEO practices to keep your site up to date.
Enhancing Security: I suggest ways to make your site more secure, which search engines favor and users appreciate.
Providing Training: I can teach you basic SEO principles to maintain your site’s ranking and help you understand how to contribute to your site’s SEO success.

By focusing on these areas, I’ll help improve your search engine rankings, attract more visitors, and ultimately, boost your business. My comprehensive approach ensures that every aspect of your site contributes to its success in search results.

You need to be careful when copywriting for SEO

SEO Copywriting Services can help you improve your search engine rankings but they work like a double-edged sword.

There is quality copywriting to engage your audience and help them take a decision in your favor.

And then there is writing that merely stuffs keywords into your copy hoping that this would improve your search engine rankings.

Aimlessly using your keywords and search terms can prove counter-productive and instead of improving your search engine rankings, they can harm your rankings.

SEO Copywriting means writing compelling content for your readers.

It also means writing content that satisfies search engine crawlers.

It definitely doesn’t mean stuffing your content with keywords nonsensically.

Using keywords aimlessly harms your search engine rankings.

Being an experienced content writer and copywriter I can create content around your important keywords and key phrases without compromising the overall quality of your copy.

How do I do that?

Your keywords are important, right?

What are keywords?

They are search queries, or the variations of search queries, that your prospective customers and clients use when they are searching for information about your business.

Every search engine user has a search intent.

Read What is search intent and how it improves your SEO.

Therefore, whenever I start writing your SEO content, I figure out why we are writing that content and whom are we targeting?

Are you targeting people who are just looking for information, but right now are not interested in buying?

Are we writing content for people who are still in the process of making up their minds, but they do want to buy a product or a service (that you sell)?

Do we want to write copy for people who are ready to buy?

These are important phases of your sales funnel.

No one will immediately buy from you. Especially on the Internet.

You need to write SEO copy for every phase of your sales funnel.

Therefore, as an experienced SEO copywriter, I will first help you decide which search intent you want to target with your content, and only then write content.

I will give you my own example:

Suppose, Vishal is looking for my SEO copywriting services. What could be his intent? He may use the following queries on Google:

What is SEO copywriting (informational search intent – he’s looking for information on what is SEO copywriting and how it can help him improve his search engine rankings)?
Which is best SEO copywriting service (commercial search intent – he is interested in improving his search engine rankings through content but hasn’t yet made up his mind about whom to hire)?
SEO copywriting services for my online store (he is ready to hire someone).

To be able to get found for the phrase “best SEO copywriting service” I need to optimize my content in such a manner that Google knows that I give the right answer for the topic (Google knows if people spend time reading this particular web page).

The phrase “what is SEO copywriting” must appear a few times on a web page but I must make sure I don’t overdo it.

I should use the phrase at least once in the subheading <h2></h2>.

It helps if I have related image.

Best SEO copywriting services

The first priority should always be the relevance and quality of your content.

Once that is taken care of, your main phrases and a few related phrases should be incorporated into the copy, strategically.

This is where I can help you.

I know how to write informative, conversational content.

At the same time I can use your primary, secondary and longtail keywords in such a manner that they appear sufficiently and naturally within your web page.

Please remember that ultimately what matters is how many people convert (become your paying customers and clients) by reading your copy and if all you are bothered about is using your keywords everywhere around, even if it improves your search engine traffic, it doesn’t do you much good.

How my SEO copywriting services help your business

How my SEO copywriting services will help your business.

Almost every business on the Internet needs search engine traffic.

Of course there are some websites that don’t depend on search engine traffic, but most do.

So if you need qualified search engine traffic, you have to bother with SEO copywriting.

For that you need an SEO copywriting service or an SEO copywriter who can maintain a perfect balance between informative content and search engine optimization.

SEO copywriting is not as cryptic as it sounds.

It is normal copywriting, it’s just that when I’m preparing your copy I try to use your primary and secondary keywords at strategic places.

How does that matter?

Suppose you run a computer repair service in LA.

There might be hundreds of thousands of such services all over the globe because everybody and his/her granny uses computers these days in one way or another.

So if somebody simply looks for “computer repair service” it is not going to help much if most of the services that are being listed are in Beijing or Honolulu.

You want a service that is based in LA.

People search for “computer repair service in LA”, or “LA computer repair services”, and so on.

You need to keep people looking for computer repair services in LA in mind while creating your content.

Unless you use these words, how can search engine algorithms rank you for computer repair services in LA?

This is just an example and to be frank it is quite easy and straightforward.

There can be very difficult examples and sometimes there are big gaps between what YOU think people must be looking for and what ACTUALLY people are looking for.

As explained above, you also need to consider the search engine user’s intent– exactly why the person is looking for your website or blog?

Talking about search intent, quite often people wonder why they need to publish informational content – content that educates people about your business.

For example, if you run a computer repair service in LA, why do you want to publish multiple blog posts on how people can take care of their computers on their own?

Google values content. Google also values educational content over commercial content.

If you go through my website and my blog, you will see that I have published over 1500 web pages and blog posts on various topics of content writing, copywriting, and content marketing.

Why do I want to educate people?

It isn’t simply about educating people. It is about increasing your content depth.

To be able to rank higher you need to convince Google that you are an authority on your topic.

How do you establish your authority? By sharing expertise.

Even your customers and clients are convinced when you share your expertise.

When people come to my website and see that I have published so much content on my profession, they are convinced that I know how to write better content.

If I can improve my search engine rankings, I can also help them improve theirs.

Similarly, if you share lots of tips on how to repair computers, your customers will feel more confident about your expertise.

This is one search intent.

After coming to your website, people must know that you’re not simply an educational blog; you also provide services.

When people come to my website, although they find lots of educational content on content writing and copywriting, they also immediately know that I provide various writing-related services.

That is commercial and transactional content.

As your SEO copywriter I also help you find that out.

Copywriting and content writing are different.

Copywriting, as you may already know, is different from normal content writing.

Both the terms often get mixed up but they are difference.

Copywriting comes from advertising and it may involve creating sales pitches and marketing oriented writing.

The main characteristics of copywriting include

Clear and concise messaging.
Persuasive language that motivates action.
Focus on benefits and value proposition.
Emotional appeal to engage the audience.
Attention-grabbing headlines and hooks.
Use of storytelling techniques to captivate readers.
Understanding the target audience and tailoring the message accordingly.
Call-to-action statements to prompt desired response.
Use of compelling and descriptive language.
Consistency in tone and voice throughout the copy.

Content is, well, almost everything that is visible on your website or on your blog, or in your Facebook, Twitter, LinkedIn and Google Plus updates (in the form of text, videos and images).

So ideally SEO copywriting means that a copy is not only search engine friendly it also fetches you more business by convincing your visitors into becoming your paying customers and clients.

Elsewhere on my website I have discussed how I achieve that.

How my SEO copywriting services can improve your search engine rankings

How my SEO copywriting services improve your search engine rankings.

I understand copywriting from the in-side out.

I know, this sounds clichéd.

But really, how do my online copywriting services improve your search engine rankings?

I will spend ample time understanding the most compelling strengths of your product or service.

This is most important.

After all, your copy must be about what value you deliver.

How your copy ranks on search engines comes later.

Since you want your content to be written for an audience, it is very important to understand what your audience is looking for and then write your SEO copy accordingly.

You need persuasive writing to convert search engine traffic into paying customers and clients.

What is persuasion?

Persuasion is your ability to convince your people to take a specific action. That action may be purchasing from you, hiring you, signing up for your newsletter, or downloading your e-book.

You need to appeal to their emotions. You also need to appeal to their logical reasoning. You need to capture their attention, build trust, and convincingly address their needs and desires.

Ultimately, you guide them towards a desired outcome.

Through my SEO copywriting services, I don’t just incorporate keywords and search queries to improve your search engine rankings, I also improve your conversion rate by implementing the above-mentioned attributes.

Here are 10 ways I can help you improve your search engine rankings through my online copywriting services:

Write engaging and informative website content.
Strategically incorporate your target keywords with different variations.
Incorporate on-page SEO by including primary and secondary keywords in subheadings.
Use strategic interlinking to increase credibility of your website.
Write compelling and shareable content that gets you backlinks from quality websites.
Make your content scannable so that it is easily readable.
Keep your content professional and yet easy to read.
Use copywriting principles to evoke the necessary emotions.
Regularly update and re-purpose your existing content to maintain freshness and relevance.
Write optimized meta tags such as web page titles and descriptions.

Anyway, what I want to say is, copywriting is all about understanding the most compelling strengths of the product or service you are trying to write about, understanding the most compelling needs of the audience you are trying to write for, and then representing both through writing.

SEO copywriting involves doing the same, but using the words and search terms people use in order to look for your product or service on search engines.

As I have written above, the secret lies in striking the perfect balance.

As a trained SEO copywriter I know how to please both human beings and search engines.

A good thing is, there is a similarity in the way people and search engine algorithms interpret your copy.

More and more search engine companies are using “human intelligence” to decide rankings.

If people like what you have written, your rankings automatically begin to improve.

You need to make sure that your writing is relevant, useful, informative, and provides legitimate information.

It shouldn’t mislead people into believing something that does not exist.

The strength of my SEO copywriting services lies in my ability to understand the problems your customers and clients face and the sort of solutions they seek.

You see, your business is not about you.

Your business is about solving people’s problems.

Once you get that, you have people eating out of your hand.

My entire copywriting focuses on that, and as I have said, if people find your copy useful, so do the search engine algorithms.

And it helps if you are a prolific writer.

Contact me if your business can use a prolific SEO content writer.

Frequently asked questions about my SEO copywriting services

SEO copywriting services FAQs.

How long does it take my SEO writing services to improve your search engine rankings?

Although optimized content is the building block of your search engine visibility, there are 200+ factors that influence your search engine rankings.

Improving your search engine rankings through optimized copywriting isn’t a one-time campaign. It requires sustained effort.

How fast you improve your search engine visibility depends on

Your domain authority.
The amount of content you already have.
The quality of your existing content.
The level of competition you face for your primary and secondary keywords.
The content publishing frequency of your different competitors.
The quality of backlinks to your website.
The choice of keywords you target through content.

Therefore, I cannot give you a specific timeframe to improve your search engine rankings through my writing.

Yes, on an average, if you publish 3-4 blog posts or web pages every week, you should start noticing a difference in about three months.

Can I stop publishing content after my rankings have improved?

It’s up to you. It is also up to your competitors.

If your competitors are constantly publishing content to outrank you, you need to publish content to outrank them.

Remember that you may have multiple competitors, so you need to compete with all of them to sustain your rankings.

I don’t want to mislead you: maintaining your search engine rankings is an ongoing process.

If you stop publishing and updating your content, you’re going to lose your rankings within a month.

How many words are enough per page or per blog post?

It depends on whom you are trying to out rank.

Some of my clients use SEMRush to analyse their competitors and find out how many words they need to target to achieve better rankings than their competitors.

But personally, I feel it is not about number of words that you have on your web page or blog post.

It is about relevancy and frequency.

Choose your topics wisely.

Pack as much information as possible without boring your readers.

Ideally, they should get whatever they need to fully understand a topic on a single web page or blog post.

It may take 500 words. It may take 3000 words. It depends on from how many angles you want to approach a certain topic.

Having said that, 1000 words is an average target. Try to keep your web pages and blog posts at least 1000 words. 1500 words is a good aim.

Do I need to hire SEO copywriting services if I can write by myself?

Depends.

If you hire an SEO copywriter (like me) they are experienced and trained.

Writing SEO content comes naturally to them. This is one reason.

The second is time and regularity. As a professional (suppose you are an architect) you need to think whether you want to spend your time on an activity that is critical to your business growth, but you don’t do it for a living or you would you like to hire someone who does SEO copywriting for a living.

Along with quality, regularity is extremely important. If you can maintain regularity, then do it by yourself.

I’m not comfortable hard selling my services. If you think you can write by yourself, go ahead. I’m not going to convince you against it.

Do you use AI tools like ChatGPT to write SEO content?

I don’t. Although ChatGPT can produce content extremely fast, after a while, it becomes stale.

I do use ChatGPT to quickly create outlines and even to generate content ideas that then I write in my own language.

It is a tool. You can also use it as a writing tool, but the end product comes from me.

The words of mine. The writing style is mine.

Besides, at least right now, no matter how well ChatGPT writes, it doesn’t do SEO content well.