Category Archives: Content Writing Glossary

What is Organic SEO? Content Writing for Organic SEO

What is organic SEO?

What is the meaning of organic SEO?

What is the importance of organic SEO?

You will find all these answers here.

And also, how does content writing help you in this regard?

In case you are in a big hurry and don’t want to read the entire post, here is a video that explains what is organic SEO.

Meaning of organic SEO

You can improve your search engine visibility two ways: through search engine advertising and through organic search engine optimization.

In search engine advertising, through PPC campaigns (for example AdWords), you pay for every click that you get from Google or Bing.

For brevity’s sake, whenever I talk about search engines, I will be using Google because it is the most widely used search engine.

So, when you get search engine visibility through a PPC campaign, you pay for individual keywords.

For example, if I want search engine traffic for the query “organic SEO content writing services” I will need to bid on this keyword in my AdWords account and my ad will be shown according to how much, per click, I’m paying.

This can be quite expensive. More expensive if the competition for the keyword is high.

For example, if I pay $1.75 per click for the query “organic SEO content writing services”, for 100 clicks, I will be paying Google $175.

The best solution for me would be improving my search engine rankings for the above-mentioned query organically.

If you want to know what is organic SEO, it is improving your search engine rankings through the strength of your content.

Herein also lies the importance of organic SEO: the only money that you spend is on writing and publishing content.

This is done through organic SEO copywriting.

Read: SEO copywriting – what it really means.

What is organic SEO in terms of copywriting?

What is organic SEO copywriting?

Once you have improved your search engine rankings through your content, you don’t need to pay per click.

Through organic SEO, once you get visibility, whether you get 100 clicks from Google, 1000 clicks, for 1 million clicks, you don’t pay anything to Google.

This is precisely the reason why most of the businesses go for organic SEO instead of PPC campaigns.

PPC campaigns definitely have their advantage.

When you attempt to improve your search engine rankings organically, it takes time.

It can take six months. It can even take a year. This involves regular organic SEO copywriting. Sometimes, every day.

Through AdWords, on the other hand, you start getting highly qualified search engine traffic within minutes of publishing your website.

Running PPC campaigns cannot be a part of your long-term strategy because it can prove to be very expensive.

You need to recognize the importance of organic SEO in the beginning itself, and start working towards improving your search engine rankings through the strength of your content.

How does organic SEO copywriting help?

Frankly, there is nothing special about web content writing and organic SEO copywriting.

Whenever you’re writing for the web, you are supposed to write in such a manner that you get well-deserved search engine visibility and once people come to your website, they convert.

Therefore, “organic SEO copywriting” is just another town for writing for the web.

I’m focusing on this keyword because many people search for it.

Multiple times I have written about the features of SEO copywriting, but here I am sending them again so that you don’t have to jump to another link.

Main features of organic SEO copywriting that help you define “what is organic SEO”:

Relevant keywords incorporated naturally into the content.
Clear and concise headings and subheadings.
Engaging and compelling headlines.
Well-structured paragraphs with logical flow.
Use of bullet points and numbered lists for easier readability.
Proper use of meta tags, including meta titles and meta descriptions.
Consistent use of relevant and descriptive alt tags for images.
Internal and external linking to relevant sources.
Accurate and informative anchor text for hyperlinks.
Proper formatting for better readability, such as bold and italics.
Correct grammar and spelling throughout the content.
Concise and informative meta descriptions that encourage click-throughs.
Utilization of long-tail keywords to capture specific search queries.
Optimized URL structure that includes relevant keywords.
Relevant and informative content that addresses the user’s search intent.
Consistent creation of high-quality and original content.
Incorporation of social sharing buttons for easy content sharing.
Optimization for mobile devices and responsive design.
Utilization of user-friendly and intuitive navigation.
Regular updates and fresh content to keep the website relevant.
Implementation of schema markup to provide more information to search engines.
Inclusion of authoritative outbound links to reputable sources.
Optimization of page loading speed for better user experience.
Clear and concise meta titles that accurately represent the content.
Creation of compelling and shareable meta images or thumbnails.
Integration of social media sharing buttons to encourage social signals.
Proper use of header tags (H1, H2, etc.) for better content structure.
Inclusion of relevant and descriptive file names for media files.
Implementation of breadcrumb navigation for easy website navigation.
Regular monitoring and analysis of website traffic and search engine rankings.
Implementation of proper redirects for broken or outdated links.

The above bullet points also pretty much explain what is organic SEO. They also explain the meaning of organic SEO.

But what is the importance of organic SEO?

Increases website visibility and brings more traffic.
Improves search engine rankings, leading to higher click-through rates.
Helps build credibility and trust with users.
Enhances user experience by providing relevant and valuable content.
Increases the chances of attracting targeted and qualified leads.
Organic SEO is cost-effective compared to paid advertising methods.
Helps build a long-term and sustainable online presence.
Improves the overall usability and navigation of a website.
Helps businesses stay competitive in the online market.
Allows businesses to target specific geographic locations effectively.
Provides valuable insights into user behavior and preferences.
Helps in brand recognition and awareness.
Improves the chances of getting featured in Google’s rich snippets.
Enhances the chances of earning quality backlinks from reputable websites.
Improves website loading speed, leading to better user experience.
Helps businesses connect with their target audience on a deeper level.
Supports the growth of other marketing channels, such as social media.
Improves the chances of getting positive reviews and testimonials from customers.
Establishes businesses as thought leaders and industry experts.
Allows businesses to adapt to changes in search engine algorithms and trends.

What is organic SEO further explained

What is organic SEO-further explained.

This meaning of organic SEO I wrote a few years ago on this very same page.

It also explains the importance of organic SEO and how organic SEO copywriting plays an important part.

In very simple terms, organic SEO means naturally improving your search engine rankings without having to resort to advertising.

Your links appear in the search engine results for their inherent strength and value and not because you are paying for the placements.

Quality content writing improves your organic SEO.

The benefits of organic SEO are that once you have improved your rankings naturally, all the traffic that you get from search engines like Google is free.

When your content ranks on the strength of its quality, it remains in its top positions for a long time.

How does content improve your organic search engine rankings?

High-quality and relevant content engages and attracts users, leading to increased website traffic and lower bounce rates.
Well-optimized content with relevant keywords helps search engines understand the relevance of a webpage to specific search queries.
Regularly updated and fresh content signals to search engines that the website is active and provides value to users.
Valuable and informative content encourages backlinks from other websites, which is a key factor in search engine ranking algorithms.
Content that is properly structured with headings, subheadings, and bullet points improves readability and user experience, which indirectly contributes to higher search engine rankings.

[Quick note: Originally, this web page was written many years ago and I am updating it just now. The format of showing organic search results and promoted search results has been changed now.]

In the image above, you see ads on the right-hand side but I think these days (I am updating this again in July 2023) Google no longer publishes ads on the sides.

Organic results are all those links and their descriptions Google ranks and lists according to its algorithm.

This is where every business wants to appear.

So if somebody asks you, what is organic SEO, it is your attempt to appear within these results, and preferably, on the first page.

How does content writing help you in organic SEO?

How content writing helps in organic SEO.

Naturally improving your search engine rankings is all about publishing highly valuable and relevant content, on regular basis.

Two things matter a lot for your higher search engine rankings:

Valuable content that your visitors find relevant and useful.
Regularity.

I will first explain why regularity is important.

Google is constantly looking for fresh content.

When it comes to choosing between old content and new content, if there is a small difference in quality, Google goes for new content.

Regularly publishing content also makes Google crawl your website and blog with greater frequency.

When you don’t publish content regularly, it may take weeks, even months for Google to take note of what you are publishing on your website or blog.

For example, if you publish 1-2 blog posts or web pages every month, this is the frequency with which Google or any other search engine will crawl and index your content.

Consequently, it may take a month, or even more, for your latest link, to appear in the search results.

On the other hand, if you are publishing every day, or every second day, this is the frequency with which Google visits your website and fetches new information.

The meaning of organic SEO also means that you need to update your website regularly.

Whenever you update your website or blog, the changes are quickly reflected in the search results.

You don’t have to wait for a month or two.

Now, we come to the engagement and interaction part.

This is where quality and relevance of your content writing matter.

Google’s algorithm takes into account the interaction that people have with your content (the content they find in search results) when ranking your content.

If people don’t find your content useful and relevant, they don’t spend much time exploring your website or blog.

Within a few seconds they come back to Google and carry on the same query.

This tells Google that your website holds inferior quality content and this begins to have an adverse effect on your organic search engine rankings.

Therefore, if you want to increase your organic search engine rankings, it is imperative that you regularly publish high-quality content.

What are the benefits of organic SEO

Benefits of organic SEO.

Now that you know what is organic SEO, naturally you would like to know what are the benefits of improving the SEO of your website organically rather than going for paid listings that can be extremely fast and efficient, despite the cost.

I am not against paid listings and these days even I am using them for certain keywords.

But they are never a long-term solution.

Suppose I’m not able to rank well for “content writing services” (I am not able to, actually), instead of waiting for my organic SEO to take shape for this particular search term, I would rather pay for the placement so that by the time my organic search engine rankings improve for this, I don’t lose the business that I might have gotten with better visibility for this phrase.

This is why every search engine marketing effort involves both organic SEO as well as paid SEO.

Listed below are a few benefits of organic SEO.

Increased visibility in search engine results attracts more organic traffic to your website.
Higher search engine rankings build credibility and trust with users.
Improved search engine rankings lead to higher click-through rates.
More organic traffic means a greater chance of converting leads into customers.
Is cost-effective compared to paid advertising methods.
Higher search engine rankings provide a competitive edge in the online market.
Improved search engine rankings help businesses reach their target audience effectively.
Enhanced user experience by providing relevant and valuable content.
Better search engine rankings increase brand recognition and awareness.
Improved rankings lead to increased brand authority and thought leadership.
Growth of other marketing channels, such as social media.
Higher rankings generate more inbound links from reputable websites.
Improved search engine rankings provide long-term and sustainable online visibility.
Organic SEO helps businesses adapt to changes in search engine algorithms and trends.
Better rankings lead to increased opportunities for partnerships and collaborations.
Organic SEO allows businesses to target specific geographic locations effectively.
Higher search engine rankings improve the chances of positive customer reviews and testimonials.
Improved rankings lead to better website traffic segmentation and targeting.
Organic SEO provides valuable insights into user behavior and preferences.
Better search engine rankings improve the chances of getting featured in Google’s rich snippets.

What organic SEO copywriting practices can adversely affect your search engine rankings?

Organic copywriting practices to be avoided.

Stuffing keywords unnaturally into the content, which can negatively impact readability and user experience.
Neglecting to conduct proper keyword research and failing to incorporate relevant keywords into the content.
Writing thin or shallow content that lacks depth and fails to provide valuable information to users.
Ignoring proper meta tags, such as meta titles and meta descriptions, which affect how your content appears in search engine results.
Using duplicate content across multiple pages or websites, leading to potential penalties from search engines.
Neglecting to optimize images with descriptive alt tags, which can cause missed opportunities for image search rankings.
Failing to include internal and external links to relevant and authoritative sources, hindering the credibility of your content.
Overlooking the importance of well-structured headings and subheadings that improve content organization and user experience.
Neglecting to format the content for readability, such as using proper paragraphs, bullet points, and bold or italicized text.
Not optimizing URLs with relevant keywords, making it harder for search engines and users to understand the page’s content.
Neglecting to update and refresh content regularly, leading to outdated information and decreased relevance.
Ignoring the importance of mobile optimization, causing a poor user experience for mobile users and potentially lower rankings.
Failing to optimize website loading speed, which can lead to higher bounce rates and lower search engine rankings.
Using poor grammar and spelling, which affects the credibility and professionalism of your content.
Neglecting to include social sharing buttons, limiting the potential for content to be shared and distributed.
Ignoring user experience factors such as navigation, readability, and clear calls to action, leading to decreased engagement and rankings.
Failing to implement proper redirects for broken or outdated links, resulting in a poor user experience and potential loss of rankings.
Ignoring the importance of optimizing meta titles and descriptions for each page, which can impact click-through rates.
Relying solely on SEO tactics and neglecting to write for the audience, resulting in poor-quality content that fails to resonate with users.
Using misleading or clickbait headlines and descriptions, which can harm user trust and lead to high bounce rates.

Now that you know what is organic SEO and why content writing is important to improve your organic search engine rankings, do you want to know how my content writing services can improve your organic SEO?

Do contact me and I will provide you more information.

You have also learned the meaning of organic SEO, the importance of organic SEO and what wonders organic SEO copywriting can do to your search engine rankings.

Website writer explained

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Who is a website writer?

What does a website writer do?

As the name suggests, a website writer writes for websites.

They are also called content writer or online copywriter or website content writer.

But to answer the question “what does a website writer do?” – they write for websites and blogs.

A website writer is also called on SEO copywriter or an SEO writer.

“Website writer” is a strange term but I’ve noticed that many people who are looking for a content writer for their website often search for website writer.

So this page is for you if you are looking for a website writer.

This page also acts as a demonstration for search engine optimization, that you may be interested in (who isn’t?).

I’m writing this page in such a manner that it should come up on the first page for the term “website writer”, and if you’ve found this page after searching for “website writer” I’ve achieved my goal.

I’m also optimizing this web page for the following search terms:

“Who is a website writer?”
“Website writer explained”
“What does a website writer do?”

You might have also landed here from the link on my sidebar titled “Website writer explained”.

You’ll notice I’m not stuffing this key phrase anywhere because it shouldn’t sound nonsensical.

Along with that, it should contain the expression “website writer” enough times to convince the search engine crawlers that this page indeed talks about this particular search phrase.

What does a website writer do?

A website writer creates engaging content for websites.

They use words strategically to attract and inform visitors.

Their main responsibilities include:

Researching: A web writer gathers information about the topic to provide accurate content.
Writing: They craft compelling text that captures the audience’s attention.
Editing: They review and refine their work to ensure clarity and coherence.
SEO: They optimize content with relevant keywords for better search engine visibility.
Formatting: A website writer structures the content to make it easy to read and scan.
Targeting Audience: They tailor the writing style to suit the website’s target audience.
Call-to-Action: They create prompts to encourage visitors to take specific actions.
Adapting: They adjust their writing to match the website’s tone and style.
Proofreading: They carefully check for errors and fix them.
Updating: They regularly refresh the content to keep it current and relevant.

A website writer plays a crucial role in ensuring the website has engaging, informative, and well-optimized content that resonates with the target audience, keeping them coming back for more and achieving the website’s goals.

What are the benefits of hiring a website writer?

Boosts Online Visibility: A skilled website writer optimizes content with strategic keywords, increasing your website’s ranking on search engines.
Engages Visitors: Captivating content written by a website writer keeps visitors hooked, encouraging them to explore your site further.
Enhances User Experience: Clear and well-organized content improves navigation, ensuring a smooth user experience.
Establishes Credibility: High-quality writing builds trust and credibility with your audience.
Showcases Expertise: They can effectively convey your industry knowledge and showcase your expertise.
Increases Conversions: Compelling call-to-action prompts crafted by a website writer boost conversion rates.
Tailors Content: They can adapt writing styles to target specific audiences, ensuring maximum impact.
Saves Time: Hiring a website writer frees you up to focus on other aspects of your business.
Consistency: An online writer maintains a consistent tone and style throughout your site.
Captures Brand Voice: A skilled writer can effectively embody your brand’s personality and voice in the content.
Generates Fresh Ideas: Website writers bring creativity to the table, producing fresh and innovative content.
Enhances Brand Image: Well-written content reflects positively on your brand, leaving a lasting impression.
Targets Relevant Keywords: They perform keyword research to optimize content for better search engine results.
Keeps Content Updated: Regularly updating content keeps visitors engaged and informed.
Establishes Thought Leadership: Expertly written blog posts position you as a thought leader in your industry.
Boosts Social Media Engagement: Engaging social media posts drive more interaction and shares.
Improves Website Authority: High-quality content earns backlinks, increasing your website’s authority in your niche.
Adapts to Trends: Your content remains relevant with up-to-date industry stands.
Conveys Complex Information: A skilled writer simplifies technical jargon, making it easier for your audience to understand.
Encourages Repeat Visitors: Engaging and valuable content keeps visitors returning for more.
Tells Your Story: A website writer crafts compelling “About Us” pages that connect with your audience on a personal level.
Expands Market Reach: Well-written content resonates with a broader audience, attracting new customers.
Strengthens SEO Strategy: Website writers play a vital role in your overall SEO efforts, contributing to better rankings.
Improves Website Analytics: Engaging content can reduce bounce rates and increase time spent on your site.
Builds Brand Loyalty: Consistent, valuable content builds a loyal following of satisfied customers.
Humanizes Your Brand: They add a personal touch, making your brand more relatable.
Adheres to Web Guidelines: They understand web writing best practices, ensuring content follows industry standards.
Showcases Products Effectively: Persuasive product descriptions written by an online copywriter boost sales.
Keeps Up with Competition: They help you stay competitive by producing top-notch content.
Increases Business Growth: The combined benefits of hiring a website writer contribute to your business’s overall growth and success.

What does a website writer do?

A website writer creates engaging and informative content for your business website.
They conduct research to understand your target audience and industry.
Writing clear and compelling website copy that showcases your products or services.
Crafting captivating headlines and subheadings to grab visitors’ attention.
Ensuring that the content is easy to read and understand for all users.
Incorporating relevant keywords for better search engine visibility.
Writing meta descriptions that entice users to click through to your site.
Creating persuasive calls-to-action to encourage conversions.
Drafting blog posts to provide valuable information and drive traffic.
Developing product descriptions that highlight features and benefits.
Writing About Us pages to introduce your company and its mission.
Crafting landing page content to promote specific offers or campaigns.
Creating FAQs to address common customer questions.
Writing email marketing campaigns to engage subscribers.
Crafting social media posts to promote your website content.
Conducting content audits to identify areas for improvement.
Optimizing existing content for SEO and user experience.
Collaborating with designers to create visually appealing content.
Proofreading and editing content to maintain quality and accuracy.
Monitoring website analytics to track content performance.
Updating and refreshing website content to keep it current.
Writing case studies and success stories to showcase your achievements.
Creating customer testimonials to build trust with potential clients.
Developing content for online ads and promotions.
Collaborating with other team members on content strategies.
Conducting competitor analysis to identify content gaps.
Writing content for product guides and manuals.
Crafting newsletters to keep subscribers informed.
Developing content for webinars or online events.
Creating content for downloadable resources like e-books.
Writing press releases to announce company news or updates.

What qualities should you look for when hiring a website writer for your business?

Qualities of a website writer

Clear communication skills
Excellent grammar and spelling
Creative thinking ability
Understands target audience
Knowledgeable about SEO
Can write engaging content
Meets deadlines consistently
Adaptable and open to feedback
Familiarity with digital marketing
Able to research and gather information
Demonstrates attention to detail
Strong organizational skills
Understands brand voice and tone
Can follow style guidelines
Knowledgeable about website structure
Proficient in using content management systems
Collaborative team player
Has a portfolio of previous work
Open to learning and improving
Understands the importance of user experience

In what different ways you can use the services of a website writer?

Web writing services

Blogging Services:

Regularly publish engaging blog posts on various topics to attract and retain readers.
Craft well-researched and informative articles to establish the website’s authority in its niche.
Optimize blog content with relevant keywords to improve search engine visibility.
Create compelling headlines to capture readers’ attention and encourage click-throughs.

Web Content Services:

Write captivating homepage content that introduces the website’s purpose and highlights its unique selling points.
Develop product or service pages that effectively showcase offerings to potential customers.
Craft an about us page that tells the brand’s story and connects with the audience on a personal level.

Information Articles:

Generate informative articles on various topics relevant to the website’s target audience.
Research and present accurate information to establish credibility and trustworthiness.
Use a friendly and accessible tone to make complex topics easy to understand.

Press Releases:

Compose compelling press releases to announce new product launches, company milestones, or events.
Utilize a professional writing style to maintain a positive brand image and foster media interest.
Include relevant quotes and statistics to add credibility to the news being shared.

Social Media Posts:

Create engaging social media posts that drive traffic to the website.
Optimize posts with appropriate hashtags and mentions to increase reach and visibility.
Craft concise and shareable content to encourage audience interactions and post shares.

Email Marketing Campaigns:

Write persuasive email content to promote products, services, or special offers.
Create attention-grabbing subject lines to increase email open rates.
Personalize content to make subscribers feel valued and connected to the brand.

Video Scripts:

Develop scripts for video content to be used on the website or social media platforms.
Ensure that the script is concise, engaging, and aligns with the brand’s tone and message.
Incorporate a call-to-action to encourage viewers to take the desired next step.

E-books and Whitepapers:

Research and compile in-depth e-books or whitepapers on specific subjects to showcase expertise.
Design visually appealing layouts to enhance readability and user experience.
Offer valuable content that can be used for lead generation and building a subscriber base.

Case Studies:

Write compelling case studies showcasing the success stories of clients or customers.
Present data and metrics to highlight the positive impact of the products or services offered.
Use storytelling techniques to engage readers and evoke emotions.

Website Copy Audits:

Analyze existing website copy for clarity, consistency, and effectiveness.
Suggest improvements and revisions to optimize messaging and increase conversion rates.
Ensure that the copy aligns with the website’s overall branding and goals.

Infographics and Visual Content:

Create informative and visually appealing infographics to convey complex information.
Design eye-catching graphics and images for social media and website use.
Use visual content to enhance the overall storytelling and make the content shareable.

FAQs and Knowledge Base Articles:

Develop a comprehensive list of frequently asked questions and provide informative answers.
Create a knowledge base with detailed articles to support customers and reduce support inquiries.
Organize information logically to enable easy navigation and understanding.

Website Localization:

Adapt website content for different target markets and languages.
Ensure that cultural nuances and sensitivities are considered during the translation process.
Maintain consistent messaging and branding across all localized versions.

Guest Posting and Backlink Outreach:

Reach out to relevant websites to secure guest posting opportunities for the client.
Write high-quality guest posts to provide value to the host website’s audience.
Include backlinks to the client’s website for SEO purposes and increased referral traffic.

Social Media Content Strategy:

Develop a comprehensive social media content strategy aligned with the client’s goals.
Plan content calendars to maintain consistency and maximize engagement.
Monitor social media analytics to measure the effectiveness of the strategy and make necessary adjustments.

A website writer offers a diverse range of services to help businesses and brands establish a strong online presence and effectively communicate with their target audience.

Whether it’s blogging, web content, information articles, press releases, social media posts, or other digital marketing avenues, a skilled writer can play a crucial role in driving traffic, engaging readers, and ultimately boosting the success of a website and its associated marketing efforts.

On this page you have learnt what is relevant content, the importance of relevant content and what is content relevance.

Looking for high quality content for your website that will increase your search engine visibility and improve your conversion rate.

Send me an email.

What’s the difference between a landing page and a normal web page?

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Difference between a landing page and a normal web page

Sometimes it becomes difficult to distinguish between a landing page and a normal page. What’s the difference between them?

A few days ago, I received a query from a client that she was looking for a copywriter to write a landing page. I told her how much it was going to cost.

I never heard back from her. I don’t do follow-ups. I believe clients must want my services strongly enough to get back to me on their own.

After a couple of months, she again submitted the contact form on my website, and she told me that she had written to me before. This time she asked about writing content for a website – the homepage and individual web pages.

By then I had forgotten about our previous exchange, but I looked up her email in my inbox and found her previous message.

This time I sent her a quote for the website and web page content. It included the homepage and the other, normal pages on her website.

She asked me why I had sent a different estimate per page the last time, which was way more than what I had quoted for the current work.

I told her that my previous estimate was for a landing page and right now she was talking about web pages of a website. These two are different.

Many clients have had this confusion: what’s the difference between a landing page and a normal web page?

What is a landing page and how it is different from a normal web page?

People often think that a homepage is a landing page. If people are arriving from search engines to a particular link, then then they think that particular link is a landing page.

Logically, wherever on your website people arrive, it is your landing page.

But in terms of copywriting and digital marketing, there is a difference between a landing page and a normal page.

When do you use a landing page?

When to use a landing page?

A landing page is used in conjunction with a PPC campaign.

A landing page is also used to send traffic from an email marketing campaign or a social media marketing campaign.

A landing page is different than a normal web page in the sense that you don’t write and publish a landing page to improve your search engine rankings.

You publish a landing page to make sales or to nurture leads.

Traffic comes to your landing page through a concerted effort. Landing pages are not known for their higher search engine rankings.

For example, you’re not going to publish a series of landing pages to improve your search engine rankings

Can your homepage be your landing page?

Many consider their homepage as their landing page because one, it is their main page and most of the conversion happens through it, and two, in their PPC campaigns, they send the visitors to their homepage.

But otherwise, a landing page is exclusively created to run a campaign to either sell a product or to capture leads.

A landing page is targeted

A landing page is highly focused.

You can create a landing page to make visitors download your e-book or case study in return of an email ID.

You can create a landing page to sell a course or a workshop.

You can promote an offer or a discount using a landing page.

A landing page thrives due to its sales copy. An experienced copywriter who can communicate well, writes a landing page.

Landing page copywriting is costlier

Copywriting for a landing page, therefore, costs more.

It’s not that one needs to write a lot in the case of a landing page. A web page having 1000 words may cost a lot less than a landing page having 500 words.

In fact, sometimes only 250 words may do the job, but a copywriter may charge as if he or she is writing 5000 words.

Just the fact that only 250 words are needed and not 5000 words tells you how much experience your copywriter has, and then you pay for that experience, and not for the number of words.

A landing page needs to be compelling. It must convince people into performing the action you want them to perform.

For example, if you want people to register for your webinar and if your landing page copy is not able to convince them, they’re not going to register, or the conversion rate of your landing page is going to be quite poor.

This means, the money that you are be spending on your PPC campaign, on your email campaign, or on your social media marketing campaign, it is going waste because the traffic is not converting.

Remember that every person that you send to your landing page, you spend money on that person or visitor.

Hence, for better conversion rate, you need compelling and effective copywriting, which is different from usual content writing for a web page.

The level of expertise needed to write a landing page is completely different from that of writing a normal web page.

This is why, when I send an estimate for a landing page, it is a lot different from the estimate of the usual web page.

When do you use a normal web page?

What about normal web pages?

Any web page on a website included in your navigation is a normal web page.

For example, if you have an “Our Services” or an “About us” page on your website, it is a normal web page.

I’m not saying a normal web page on your website doesn’t need to convert – of course every page on your website is supposed to convert.

But the necessity to convert is lower because you’re not spending money for every visitor, you’re getting to that normal web page.

Most of the traffic that comes to your normal web page originates organically. It either comes from search engines like Google, or from other websites and blogs that may have published your link.

A normal web page gives information about your company. It doesn’t necessarily sell a product or a service.

There is no sense of urgency in a normal web page.

Suppose you have B2B website. Your business partners would prefer to come to your website and get information about the products or services that you are offering.

They just want the information. Right now they don’t want to buy from you so they are not expecting to be hard sold.

For example, I may have a web page on my content writing process. Here I explain how I approach individual content writing assignments.

Even this present web page that explains the difference between a landing page and a normal web page, is not a landing page. It does not ask you to hire me for my copywriting and content writing services. It simply explains to you the difference between a landing page and a normal web page.

Hence, this is a normal web page.

Again, I’m not saying this web page is not supposed to get me work. It provides information. It nurtures leads. If not right now, maybe someday in the future, it will have an impact on one of my clients, or in a remote manner, improve my search engine rankings.

What Is Search Intent And How Knowing It Improves Your SEO

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What is search intent and why is it important for SEO?

When you are writing content, it is very important that you know the search intent of your reader persona.

Table of contents:

The importance of targeting informational search intent when writing content
Wondering how search intent improves SEO?
How does writing content for search intent improve your SEO?
35 reasons why knowing the correct search intent improves your rankings
The slight difference between commercial and transactional intent and how to target them through content writing
Converting different search intents into a solid sales funnel through strategic content writing
How does targeting search intent improve your SEO?

Targeting a search intent when writing content helps you improve your SEO.

In fact, I have created a small video to use in various blog posts and presentations when I quickly need to explain what is search intent. Here it is

In plain language, search intent means the intention with which a search engine user searches something.

Want to know how search intent improves SEO?

You can use search intent to improve SEO. These are direct connection between SEO and search intent.

Various SEO and digital marketing experts suggest that there are broadly for types of search intents:

Informational search intent.
Navigational search intent
Commercial search intent.
Transactional search intent

You can take your own example. When you search for something, what is your intention?

You are simply looking for information? Do you seek opinion from the others before you buy something? Are you ready to buy something?

For example, you want to improve your search engine rankings and you feel, reading a book might help.

You may search for “the best book on SEO” or “the best search engine optimization book”.

How search intent improves SEO.

If, instead of a book, you simply want to read some good material on SEO that you can implement on your website, you may search for “a detailed SEO guide”.

If you want to know how content writing can help you improve your rankings, you may search for “how does content writing improve SEO?”.

Sometimes you are seeking information just for the sake of seeking information.

Sometimes you want to buy something but before that you need some sort of re-affirmation.

These are different searcher intents.

You won’t look for “SEO copywriting tips” just because you want to kill some time. You need that information to achieve something.

If you want people to be able to find your website for the right search intent, you need to streamline your content accordingly.

Do you only target for the commercial or the transactional search intent?

Search intent

After all, you want to increase your sales.

As a professional content writer and an SEO copywriter, I want the maximum number of people submitting my contact form to hire me as their writer.

It’s not easy.

There are hundreds of content writing services there.

They are already ranking quite well for all my primary and secondary keywords (this may also be applicable to your business).

In such a case scenario, it is important that you strategically target a number of search intents and not just the transactional search intent, though, this is the ultimate goal.

The importance of targeting informational search intent when writing content

This is what Google says about the quality of content it wants to find.

Since it is easier to give my own example, I’m going to give my own example.

Unless you know that you need quality content writing services to improve your conversion rate, how are you going to decide to hire my services?

You need that particular level of awareness, to an extent that you are ready to spend money on my services.

Hence, as a service provider whose business depends on your level of awareness, I need to educate you.

Even if you have a basic idea of how my content writing services can help improve your conversion rate and bring down your bounce rate, you need a little bit of convincing through more information.

Also, if I need to convince you that SEO copywriting actually improves your search engine rankings, I must provide you hard facts.

I must explain to you why Google appreciates fresh content.

I must also explain to you how Google and other search engines evaluate your keywords when ranking your content.

This is one thing.

The second thing is, search engine terms like “content writing services”, “SEO copywriting services”, “blog writing services”, “freelance content writer”, and such, have already been optimized for, by other companies.

Competing with them is going to take a lot of time for me.

So, what do I do?

I publish lots of informational content to improve my rankings for longtail keywords.

It is easier to improve your search engine rankings for longtail keywords because they are less competitive.

Longtail keywords targeting informational search intent may not get me direct business, but it prepares the ground for my ultimate goal.

Since I’m regularly publishing valuable content that is full of useful information, other bloggers and online publishers often link to my content, giving a boost to my search engine rankings.

People share my content on social media channels, bringing in more visibility.

Since there is no dearth of information topics under content writing and SEO copywriting, I can publish practically unlimited number of webpages and blog posts without the risk of publishing duplicate content.

When I regularly publish content, Google crawls my website with greater frequency.

The benefit is that when I add new content it quickly gets indexed by Google. Sometimes, even within 10-15 minutes.

What sort of informational search intent you should target for when writing content or when aiming for SEO?

Suppose you are an accounting firm. You can cover lots of topics for which your prospective customers may not contact you for your services, but they can use your advice to solve many day-to-day problems.

Similarly, if you are a web developer wanting to attract startups and small businesses, you can write lots of informational content on the benefits of working with an independent web developer.

You can talk about the technologies that an average web developer uses to provide affordable and efficient web design services to startups and small businesses.

This way, you increase your visibility and this increased visibility prepares the ground for more business queries.

Informational intent topics begin with “why”, “how”, “when”, “where”, “how many”, “what”, “the top 10”, and so on.

An example: “when are the next Olympics going to be held after Covid?”

Another example: “what are the benefits of working with a content writer?”

Wondering how search intent improves SEO?

How search intent improves SEO

Imagine you’re lost in a giant library. You need a specific book, but there are millions of them! How do you find it quickly? By knowing what you’re looking for, right?

That’s exactly how search engines work. They want to show you the best results for what you’re actually looking for, not just any random page. This is where search intent comes in. It’s like a whisper telling the search engine what’s in your mind.

Search intent: It’s the reason behind someone’s search query. Are they curious? Wanting to buy something? Looking for instructions? Understanding this intent helps Google and other search engines show the most relevant results.

How does this improve SEO (Search Engine Optimization)?

Think of SEO as making your website the easiest book to find in the library. The better you understand search intent, the better you can optimize your website to show up for the right searches.

Here are five ways:

1. Keywords with Purpose:

Imagine searching for “pizza near me.” You’re not just looking for any pizza recipe, right? You want one you can order or visit now!

So, use keywords that show intent. Instead of just “pizza,” try “best pizza delivery Ghaziabad” or “pizza restaurants open late Ghaziabad.”

This tells Google exactly what you’re looking for and helps your website rank higher for those specific searches.

2. Content that Clicks:

Once someone clicks on your website, you want to keep them there. If they searched for “how to make slime,” don’t just show them a picture of slime! Give them a step-by-step guide with pictures and tips.

Create content that matches the searcher’s intent. Informative for informational searches, persuasive for buying searches, and entertaining for, well, entertaining searches!

3. Titles that Tell:

Think of your website’s title as a book’s spine label. It should tell you exactly what’s inside.

Don’t just use generic titles like “My Website.” Be specific! “Fun Slime Recipes for Kids” or “Order Delicious Pizzas Online in Ghaziabad” are much more likely to grab attention.

4. User-Friendly Design:

If the library shelves are all jumbled up, you’ll give up searching, right? Make your website easy to navigate.

Organize your content clearly, use headings and subheadings, and have a simple search bar. This helps users find what they’re looking for quickly, keeping them happy and coming back for more.

5. Local is Lovely:

Remember searching for “pizza near me”? Many searches are now location-specific.

If you have a local business, use local keywords and optimize your website for Google My Business. This helps people in your area find you easily.

By understanding and using search intent, you’re basically giving search engines a map to your website.

It’s like having a helpful librarian guiding lost readers straight to your book. So, keep these tips in mind, optimize your website with intent, and watch your online traffic soar!

Remember:

Focus on the user’s needs. What are they looking for?
Use relevant keywords and titles.
Create helpful and engaging content.
Make your website easy to navigate.
Target local searches if relevant.

With a little SEO magic and a focus on search intent, your website will be the most sought-after book on the digital bookshelf!

How does writing content for search intent improve your SEO?

Make sure your content matches what users need. Understand what people are looking for to create content that’s useful to them.
Keep users interested and avoid them leaving quickly. Content that matches what people are looking for can make them stay on your website.
Create content that speaks to your audience. If your content answers their questions or talks about what they care about, they’ll like it more and might buy from you. How search intent improves SEO.
Make people click on your content in search results. Write titles and descriptions that make them want to visit your page.
Get more people to visit your website by giving them helpful information. When your content matches what people are searching for, they’re more likely to find your site.
Use long-tail keywords well. These are specific words that match what people are searching for, bringing more visitors to your content.
Improve your chances of showing up in search results for the right queries. If your content matches what people are looking for, search engines will rank it higher. Search intent to improve SEO.
Make your website easier to use. Good content that matches what people want improves the website’s overall experience.
Avoid having similar or low-quality content. If your content is good for search intent, you won’t have problems with duplicated or weak content on your site.
Get better backlinks from trusted websites. Good content that matches what people need can attract links from respected sites, helping your SEO.
Make your website more trustworthy and important. When you have content that fits user intent, it builds your website’s reputation in your field.
Gain trust and respect from your audience. If your content always meets search intent, people will trust your brand more and become loyal customers. SEO and search intent.
Optimize your content to show up in featured snippets. If your content matches what people want to know, it might appear as a featured snippet in search results.
Have a better chance of showing up in “People Also Ask” sections. Content that fits user intent might also appear in these sections, giving you more visibility.
Get a bigger share of the conversation in your industry. By addressing different aspects of search intent, you can become a more influential voice.
Adjust your content for different stages of the buying process. Understand what people want at different times to create the right content.
Bring more potential customers to your site. Content that matches what people are looking for can attract those ready to buy. How search intent improves SEO.
Make your content work for voice search and virtual assistants. Optimize for search intent to reach users asking questions using voice commands.
Outdo your competition by understanding what people want. If others don’t focus on search intent, you can get more traffic and customers.
Answer specific questions in your content. Create content that directly responds to what people are asking. SEO and search intent.
Solve real problems your audience faces. Make sure your content helps people with their actual issues and concerns.
Pay attention to what search signals tell you. Analyze keywords and user behavior to make sure your content matches what users are searching for. Search intent to improve SEO.
Make your content easy to read and skim. Well-structured content that’s easy to scan keeps visitors interested.
Use pictures, graphics, and videos that fit your content. Visual elements can make your content more interesting and help users understand better.
Add structured data for better search results. Using structured data can help search engines understand your content and show more information in search results.
Keep your content current and relevant. Update your content to keep it fresh and valuable, which is good for SEO.
Listen to feedback from users and adjust your content strategy. Pay attention to comments and data to improve your content based on what people want. Search intent to improve SEO.
Improve your local SEO with content that matches local search intent. If you have a local business, create content that’s relevant to your local audience. Writing content for search intent.
Get more social media shares and interactions. Content that aligns with user intent is more likely to be shared on social media, which can help your SEO indirectly.
Include clear and persuasive calls to action (CTAs). Make it obvious what you want users to do next after reading your content.
Build a loyal following that comes back for more. Consistently delivering content that fits search intent can help you build a loyal audience.
Increase the number of visitors who become customers. Content that aligns with search intent can lead to more conversions because it attracts users who are ready to take action. Search intent to improve SEO.
Make sure users have a great experience and leave happy. Matching search intent ensures a good experience, which keeps people satisfied and coming back.
Make your content work well on mobile devices. Optimizing for mobile is important for reaching users on smartphones and tablets.
Create content that people want to share and link to. Content that meets search intent is more likely to be shared and linked to, which helps your SEO.
Avoid competing with your own content for the same keywords. Focus on different search intents for your various pieces of content to prevent conflicts. How search intent improves SEO.
Adapt to changes in search engine rules. As search engines get better at understanding what people want, your intent-based content will continue to perform well.
Use data and analytics to improve your strategy. Regularly look at data and SEO numbers to fine-tune your content strategy and adjust to changing search intent.
Get more leads using content that attracts potential customers. Intent-based content can be used to create valuable lead magnets, like eBooks or webinars, to capture leads and build your email list.
Create a strong, lasting SEO strategy. By consistently producing content that fits search intent, you can establish a solid foundation for long-term SEO success, even when algorithms change.

35 reasons why knowing the correct search intent improves your rankings

It is crucial to understand search intent because this understanding can significantly contribute to improving your website’s rankings in search engine results.
When you correctly identify the search intent behind user queries, you can align your content with what users are actively seeking when they use search engines.
This alignment enhances the overall relevance of your content, making it more likely to meet and exceed user expectations.
Consequently, when your content is relevant and aligns with search intent, users are more inclined to engage with it by reading, clicking, and exploring your website further. How search intent improves SEO.
Engaged users tend to spend more time on your site, sending positive signals to search engines about the quality and relevance of your content.
These positive signals, including a longer average time spent on your site, can contribute significantly to improved search engine rankings.
Moreover, quality content that effectively matches search intent tends to attract more backlinks from other websites in your niche or industry.
The presence of backlinks further enhances your website’s authority, which is a critical factor in determining search engine rankings. SEO and search intent.
Higher authority is often associated with better search engine rankings, providing your website with a competitive edge.
Correctly identifying search intent can guide your keyword selection, ensuring that you target the right keywords that closely align with user queries.
By targeting the right keywords, you increase the visibility of your content in search engine results pages (SERPs).
Improved visibility means more users will discover and click on your content, resulting in increased organic traffic.
Creating content that accurately matches search intent also plays a crucial role in keeping your bounce rates low.
Low bounce rates indicate that visitors find your content relevant and engaging, which is a positive signal to search engines.
Satisfied users who find what they are looking for on your site are more likely to take desired actions, such as making a purchase or filling out a contact form. Search intent to improve SEO.
These conversions not only contribute to your website’s success but also impact your return on investment (ROI).
Furthermore, understanding search intent allows you to craft compelling and relevant titles for your content.
Engaging titles can significantly increase the click-through rates (CTR) of your content when it appears in SERPs. How search intent improves SEO.
Higher CTRs result in more organic click-throughs, which, in turn, drive more traffic to your website.
An increase in organic clicks can have a positive impact on your search engine rankings.
Knowing search intent also aids in structuring your content effectively, making it more accessible to your audience.
Properly structured content is not only easier to read but also simpler to navigate, providing a better overall user experience.
User-friendly content keeps visitors engaged, encouraging them to stay on your site longer.
Increased engagement has the added benefit of reducing your site’s bounce rate, further indicating to search engines that your content is valuable. Search intent to improve SEO.
A reduced bounce rate is a favorable signal to search engines, and it can contribute to improved rankings.
Ultimately, satisfying search engines by providing content that closely aligns with search intent is a strategic way to work towards higher search engine rankings.
Understanding search intent also supports the creation of persuasive and relevant meta descriptions for your content.
Compelling meta descriptions can effectively entice users to click through to your site from SERPs. How search intent improves SEO.
Clicks generated from search engine results pages enhance your overall CTR.
High CTRs are strongly associated with improved search engine rankings.
Correctly identifying user goals through search intent analysis helps you refine your content topics, ensuring they resonate with your target audience.
Choosing relevant topics based on search intent can generate more search traffic to your site, increasing your overall online visibility.
Increased traffic to your site is a strong signal to search engines about the value and relevance of your content. Search intent content writing to improve SEO.
Valuable content is more likely to attract natural backlinks from other authoritative websites within your niche or industry.
The combination of backlinks and valuable content can further boost your search engine rankings, making it a key strategy in your SEO efforts.

The slight difference between commercial and transactional intent and how to target them through content writing

There is a small difference between commercial and transactional intent.

These two terms are confusing, but it is important to understand the difference and then write your content accordingly.

Commercial intent: You are ready to purchase but you need to compare various items before you finally decide.

Some examples of commercial intent:

Best content writing service.
Best SEO copywriting service.
The review of SEO copywriting services/content writing services reviewed.
Best cook food for junk food.
Google Pixel an iPhone comparison.

As you can make out, the person is ready to take the plunge, but she wants to make the best choice.

Transactional intent: You are ready to purchase and you just want to go to the right place to purchase.

Some examples of transactional intent:

Nearest food delivery service.
Hire a content writer service.
Buy red Gucci bag.
Coupons for Grammarly.

The person is ready to buy. She just needs to know where to buy it.

Converting different search intents into a solid sales funnel through strategic content writing

You first create informational content to raise awareness about your product or service.

You give enough information to your visitors and convince them further.

You help them buy from you.

In terms of search intent, here is how you define your sales funnel:

Different search intents are like different phases of your sales funnel.

I created another explainer video for LinkedIn and Twitter and I have simply extracted a screenshot to graphically explain the concept.

Publish lots of informational content.

This increases familiarity with your brand.

Publish commercial content.

This convinces your prospective customers and clients that you have got what they are looking for.

Explain to them how they can do business with you.

How does targeting search intent improve your SEO?

SEO is all about right targeting.

You don’t want to generate random traffic to your website or blog.

You want to generate traffic that solves a purpose.

Whether you want to inform people, educate them about your business, ask them to buy from you, the intent of your content must be clear.

Only then you improve your SEO.

Looking for content writing and SEO copywriting services to target the right search intent?

Contact me for more information.

How My Content Writing And SEO Copywriting Service Works

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How my content writing an SEO copywriting service works

The key to successful collaboration for your content writing and SEO copywriting needs is clear communication.

On this web page I’m going to explain to you how my content writing and SEO copywriting services work.

The process is quite simple, and it mostly rests on the clarity of our communication.

What type of content writing and SEO copywriting projects do I take on?

Need a writer? I will write.

As long as your primary concern is quality and relevance, I can write for your following needs:

Blog writing
Email writing
Web page writing
Article writing
Case studies
White papers
Micro content for social media
Press releases
Product and service descriptions

and everything in between.

Writing is a communication tool.

My clients hire my content writing and SEO copywriting services because I write convincingly and compellingly.

Also, it helps that I’m able to improve their search engine rankings if they work with me consistently for a few months.

What process do I follow to achieve quality content writing and better rankings through SEO copywriting?

These are the steps.

Step 1

You contact me by either calling me or writing an email or submitting my contact form.

I suggest kindly don’t send me messages like “Contact me fast” and then nothing else.

It shows that you don’t take your content requirements seriously.

I’m not saying that all clients do that, but some do, so just in case.

When you’re sending a message to me for the first time, try to write me the following details (aside from the usual contact details):

What do you need? Blog post, article, email copy, landing page copy, and so on.
What is your business? Just gives me a heads up on the effort involved.
Some details about your target audience.
How many words on an average you expect per document?

Step 2

If you have sent me all the needed details, I give you an idea of how much it is going to cost and how much time I normally take to turn in one document.

Step 3

We decide on the scale of the work, the timeline and the pricing.

These days I’m taking in assignments in small chunks to better manage my payments.

In the aftermath of the Covid-19 outbreak, many clients randomly disappeared, and they didn’t even respond to my emails.

I must have lost at least 120 hours of work.

I like to take an advance now.

It is understandable that new clients don’t want to put in that much money not sure whether I’m going to live up to their expectations or not.

So, I take work in small chunks so that I get the money for the work I’m doing and the clients feel reassured that they are not risking a lot.

I have already explained above the sort of information I need from you.

Aside from that information, to initiate work, I also need the following:

The title or the topic – normally clients give me a rough idea and then I come up with my own version.
The primary keywords that I need to cover in case we are talking about SEO copywriting.
In most of the cases I incorporate LSI keywords and longtail keywords on my own but you can send me a list if you have a preference.
Some more information about your target audience.
Some links that you prefer – some writing style or the scale of information that has been covered on other blogs and websites.
Some statistical information, if any.
Some peculiar information that cannot be found on the Internet.

Step 4

I submit the draft for revision.

You go through the draft. You either accept it as it is or you suggest changes.

I offer unlimited revisions.

As long as the central topic does not change, I don’t charge extra for revisions.

I strongly believe that you must find the document to your maximum satisfaction.

Having said that, I don’t simply take dictation.

There will be my style. There will be my way of writing things.

If you want me to write every sentence and every paragraph according to your taste, somewhere I draw a line.

Anyway, this rarely happens. Everybody knows how precious time is.

Neither you want to waste your time, nor I want to waste my time or your time.

What if you are completely unsatisfied with my work?

I don’t want to boast, but this is rarest of the rare situations.

In the past 15 years (this is 2020) if I’m not forgetting, there must have been just 4-5 instances of a total lack of synergy and a bit of acrimony.

In a couple of occasions, in a bit of enthusiasm and overconfidence, I bit more than I could chew, and I immediately regretted that.

In the latest incident, the client accepted my document.

Then, after two days, she said that she needed some revisions because she thought the document was lacking some important information.

I added the information. She accepted the document. Even applauded.

Then after two days she contacted again and said that I had forgotten to add testimonials.

I said that she hadn’t given me the testimonials.

She said that I was supposed to make them up.

I said how could I make up testimonials?

She sent me some pointers and I made the testimonials.

She received the document without acknowledging.

Then, after a week, she said that the content that I had written was not looking good on the web page when her web designer put it there.

I saw the web page. The web designer had simply copy/pasted the text from my Word Document to some HTML editor.

I use a certain formatting style in my Word Documents, and I don’t even use double line breaks between paragraphs (because I have set enough spacing in the style itself).

Hence when her web designer just copy/pasted the text, it was a big wall of text and nothing else.

I told her that the web designer needed to format the text. There were many <h2> headings that were totally missing.

There was some bulleted points.

There needed to be some spacing between paragraphs.

She said no, the problem was with the writing and not with the web designer.

I was talking to her on the phone. Something in her voice told me that she herself was designing the web page and there was no web designer.

Anyway, one thing led to another and there was a huge argument and I told her that I was not her secretary that I would do everything.

She told me that I shortchanged her, and she regretted the day when she decided to contact me.

I was very sad.

Anyway, this is just an example of the sort of communication gap that can happen.

What do I deliver?

As many words as you need and in most of the cases, a couple of hundred more.

Compelling, but easy to read writing style.

Text organized under various headings and subheadings.

Strategic use of primary keywords and LSI keywords.

Mobile friendly writing.

Free of spelling and grammar mistakes as per my knowledge.

Completely original text.

Well researched.

I deliver in Word documents.

If you prefer Google Docs, I can deliver your documents using Google Docs.

I can also deliver in markup language.

Hence, this is basically how my content writing on SEO copywriting services work.

If you need more information, please contact me.

What is a blog writing service and how can it help you?

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What is a blog writing service and how it helps you.

The importance of a blog cannot be overstated. Every business that knows the value of maintaining an active presence on the web realizes how critical it is to maintain a blog that is regularly updated.

That is what a blog writing service does: it helps you update your blog, whether business or personal, regularly.

Blog writing service explained

Blog writing services explained.

It is basically a content writing service. Even a single content writer like me can provide you a blog writing service, and in fact, I do provide such services to many clients. A major portion of my work comes through blog writing.

Blog publishing is a big part of content marketing. It involves writing and publishing targeted content on your blog and then ensuring that maximum people can access that content.

Since one of the most crucial aspects of blogging is regularity, this is something that a blog writing service can deliver.

As an individual or a business that does not specialize in blog publishing, it is difficult for you to regularly come up with not just interesting topics, but also convincing writing.

Random sparks of imagination and creativity can strike anyone. Even as a CEO or a top manager, one day you can write a great blog post that can turn into a masterpiece.

But success comes from regularity. Your content marketing succeeds when people can access your content on an ongoing basis. When people observe that you are posting links to your fresh content regularly on your social media profiles.

A blog writing service provides you this much needed consistency.

When I provide my blogging services to my clients sometimes, they send me topics and sometimes I come up with my own list of topics for them. Hence, sometimes, a blog writing service can provide you full blogging services including content strategy, topic brainstorming, research, targeting and of course, writing.

How does a blog writing service help you grow your business?

How a blog writing service helps you grow your business.

To grow your business, you need to improve your organic search engine rankings. Regularly publishing your blog is the best way forward.

Google loves a regularly updated blog. The very architecture of a blog is created in such a manner that it makes you create search engine friendly content. If you don’t spam your content, regularly publishing your blog improves your organic search engine rankings automatically.

As mentioned above, publishing a blog using a content calendar can be difficult if you don’t write content professionally. You may be an accountant. You may be a lawyer. You may be a real estate agent. You may be a web designer.

Hence, your faculties are busy processing a different set of responsibilities.

A content writer from a blog writing service such as Credible Content writes for a living. I do that. I write content for a living.

Hence, I am always in that mode.

When you say, “Amrit, write me this blog post,” I say, “sure!” and I start working on your blog post.

I know how to research. I know how to find the right information. I know how to plan various sections of your blog post content. Within 1-2 hours, I can finish a blog post (assuming I’m not busy with another project).

I will give you a small example.

There is a company for which I have been writing blog posts on a particular programming language. Now, neither the client nor I am a programmer.

Though, the client doesn’t know that I have experience programming in PHP, but still, I don’t actively program.

He has given me more than 300 topics. Every month I am writing content topics.

Since I consistently need to maintain the quality of my content writing, I write as unique content as possible.

Just imagine, writing on the same topic but with different set of keywords and then making sure that your content is relevant, useful, engaging, and offers value to the readers. Month after month. For 300 topics.

This is something only a blog writing service can do.

A blog writing service can help you grow your business by improving your organic SEO. It increases your repeat traffic. It helps you create a positive buzz around your brand on social media and social networking websites.

Benefits of hiring a blog writing service

How a blog writing service helps you grow your business.

Hiring a professional blog writing service can provide numerous benefits for individuals and businesses alike. Here are 30 advantages hiring a blog writing service:

Expertise in blog writing: Access to skilled and experienced blog writers.
Time-saving: Outsourcing blog writing tasks frees up time for other important responsibilities.
High-quality content: Professional writers deliver well-crafted and engaging blog posts.
SEO optimization: Blog writers are adept at incorporating relevant keywords for better search engine visibility.
Increased website traffic: Quality blog content attracts more visitors to your website.
Improved search engine rankings: SEO-optimized blog posts can enhance your website’s ranking.
Industry knowledge: Blog writers have expertise in specific niches and can produce informative content.
Consistent content production: Regular blog posts keep your website fresh and relevant.
Brand authority: Well-written blog posts establish you as an authority in your industry.
Targeted audience engagement: Blog writers understand how to connect with and engage your target audience.
Research and fact-checking: Professional writers ensure accuracy and reliability of information.
Content variety: Blog writing services offer a range of content formats, such as articles, lists, and how-to guides.
Tailored content strategy: Blog writers can align their work with your content marketing strategy.
Brand consistency: Writers maintain a consistent tone and voice that reflect your brand.
Increased social media presence: Shareable blog content can boost your social media reach.
Backlink opportunities: Quality blog posts attract backlinks from other reputable websites.
Lead generation: Engaging blog content can drive potential customers to your products or services.
Timelessness: Evergreen blog posts continue to attract readers and generate traffic over time.
Content promotion: Some blog writing services assist with content distribution and promotion.
Competitive advantage: Regular blog updates can set you apart from competitors.
Enhanced customer trust: Informative and well-written blog posts build trust with your audience.
Reduced workload: Outsourcing blog writing allows you to focus on core business tasks.
Scalability: Blog writing services can accommodate your changing content needs as your business grows.
Cost-effective: Hiring a professional service can be more affordable than hiring an in-house writer.
Professional editing and proofreading: Blog posts undergo thorough editing and proofreading processes.
Meeting deadlines: Blog writers ensure timely delivery of content.
Language expertise: Writers have a strong command of language, grammar, and style.
Adaptability to different platforms: Blog writers can tailor content for various blogging platforms.
Fresh perspectives: Outsourcing blog writing brings fresh ideas and perspectives to your content.
Peace of mind: Knowing that your blog content is in capable hands provides peace of mind.

By utilizing a professional blog writing service, you can enjoy these benefits while focusing on other aspects of your business.

10 Reasons why hiring a blog writing service improves your SEO

How hiring a blog writing service improves your SEO.then there are

Keyword optimization: Blog writing services have expertise in researching and incorporating relevant keywords into your blog posts, enhancing your SEO efforts.
Quality content creation: Professional blog writers produce high-quality, valuable content that search engines recognize and reward with higher rankings.
Regular content updates: Blog writing services can ensure a consistent flow of fresh content, signaling to search engines that your website is active and relevant.
Internal linking opportunities: Blog posts provide opportunities for internal linking, helping search engines understand the structure and hierarchy of your website.
External linking potential: Well-written blog posts can attract backlinks from other websites, increasing your site’s authority and improving SEO.
Long-tail keyword targeting: Blog writers can focus on long-tail keywords, which have lower competition but higher conversion potential, improving your search visibility.
Improved user experience: Engaging blog content keeps visitors on your website longer, reducing bounce rates and signaling to search engines that your site provides value.
Social media integration: Blog writing services can create shareable content, increasing social media engagement and driving traffic to your website, positively impacting SEO.
Mobile optimization: Professional blog writers ensure that your content is mobile-friendly, as search engines prioritize mobile-responsive websites in search results.
SEO-friendly meta tags: Blog writing services can optimize meta tags, including meta titles and descriptions, helping search engines understand and rank your content more effectively.

By leveraging the expertise of a blog writing service, you can improve your SEO efforts, increase your organic search visibility, and drive more traffic to your website.

7 ways a professional blog writing service can help you effectively re-purpose your existing content

A blog writing service helps you reuse your existing content

Content Repurposing Strategy: A professional blog writing service can help you develop a comprehensive strategy to effectively repurpose your existing content. They can assess your current content inventory and identify opportunities for repurposing.
Content Refreshing: Blog writers can update and refresh your existing content by adding new information, statistics, examples, and relevant insights. This helps to keep the content current and valuable to your audience.
Content Adaptation: A blog writing service can adapt your existing content into different formats, such as infographics, videos, podcasts, or slide decks. This allows you to reach a wider audience and engage them through different mediums.
Content Syndication: Blog writers can repurpose your content for syndication on various platforms, such as industry publications or guest blogging opportunities. This expands your reach and exposes your content to new audiences.
Content Series Creation: Professional writers can repurpose your existing content into a series of related blog posts or articles. This approach allows you to delve deeper into a specific topic and provides a cohesive experience for readers.
Content Conversion: Blog writing services can convert your written content into visually appealing formats, such as eBooks, whitepapers, or downloadable guides. This helps you generate leads and establish yourself as a thought leader in your industry.
Social Media Adaptation: Blog writers can repurpose your existing content for social media platforms by creating engaging snippets, quotes, or visuals that link back to the original content. This maximizes the exposure of your content across different social channels.

By leveraging the expertise of a professional blog writing service, you can effectively repurpose your existing content, breathe new life into it, reach a broader audience, and optimize its impact across multiple channels.

7 fundamental differences between a blog writer and a content writer

Difference between a blog writer and a content writer.

Writing Style and Tone: A blog writer focuses on a conversational and engaging writing style to connect with readers, while a content writer often adopts a more formal and informative tone to convey specific information.
Purpose and Goals: A blog writer aims to entertain, engage, and build a loyal audience through storytelling and personal experiences, whereas a content writer primarily focuses on providing valuable information, educating the audience, or promoting a product or service.
Content Structure: Blog writers often use shorter paragraphs, subheadings, bullet points, and other formatting techniques to improve readability and engagement. Content writers may adhere to a more traditional structure, presenting information in a clear and organized manner.
Frequency and Consistency: Blog writers typically produce regular blog posts, often on a scheduled basis, to maintain audience engagement and drive traffic. Content writers may create various types of content, such as articles, whitepapers, or case studies, which may not follow a strict publishing schedule.
Audience Engagement: Blog writers aim to foster interaction and discussion through comments, social media engagement, and encouraging readers to share their thoughts. Content writers may prioritize information delivery and may not actively seek direct engagement with readers.
SEO Optimization: While both blog writers and content writers consider SEO, blog writers often place more emphasis on using keywords naturally within the content to improve organic search visibility and attract targeted traffic to the blog. Content writers may focus more on incorporating keywords strategically for SEO purposes.
Scope of Topics: Blog writers may cover a broader range of topics to cater to a diverse audience, often exploring personal experiences, opinions, and trending subjects. Content writers may focus on specific industry-related topics, providing in-depth knowledge and expertise within a particular niche.

By understanding these fundamental differences between blog writers and content writers, businesses can determine which approach best suits their goals and aligns with their content marketing strategy when seeking blog writing services or content writing services.

10 tips on hiring the best blog writing service for your business

Hiring the best blogging service for your business.

When it comes to hiring the best blog writing service for your business, consider the following 10 tips to ensure you make the right choice:

Define Your Goals: Clarify your objectives and identify the specific purpose of the blog writing services you require, whether it’s increasing website traffic, improving SEO, or establishing thought leadership.
Assess Experience and Expertise: Look for blog writing services that have experienced blog writers who specialize in your industry or niche. Their expertise will ensure quality content tailored to your target audience.
Portfolio Evaluation: Review the blog writing service’s portfolio to gauge the quality and diversity of their work. Assess their writing style, versatility, and ability to engage readers effectively.
Content Quality and Originality: Ensure that the blog writing service emphasizes producing high-quality, original content that resonates with your audience. Plagiarism and low-quality content can harm your brand reputation and SEO efforts.
SEO Understanding: Verify that the blog writing service has a solid understanding of SEO principles and can optimize content with relevant keywords, meta tags, and other SEO techniques to boost search engine visibility.
Research and Fact-Checking: A reliable blog writing service should demonstrate a commitment to thorough research and accurate fact-checking. Verify their ability to provide credible and well-researched content.
Communication and Collaboration: Effective communication is crucial for a successful partnership. Ensure that the blog writing service values open communication, understands your requirements, and is open to collaboration and feedback.
Content Management Systems: If you use a specific content management system (CMS), ensure that the blog writing service is familiar with it and can seamlessly integrate their work into your website.
Timeliness and Deadlines: Timely delivery of content is essential to maintain a consistent publishing schedule. Verify the blog writing service’s ability to meet deadlines and ensure punctuality.
Pricing and Value: Consider the pricing structure of different blog writing services, but also evaluate the value they provide. Compare prices, packages, and additional services offered to make an informed decision.

By following these tips, you can select the best blog writing service that aligns with your business objectives, produces high-quality content, improves your SEO efforts, and delivers value for your investment in blog writing services.

Hiring a blog writing service brings numerous benefits to your business.

Skilled blog writers from reputable blog writing services can enhance your website’s SEO by incorporating relevant keywords, improving search engine visibility, and driving organic traffic.

Their expertise in crafting engaging and informative content ensures higher reader engagement, leading to increased stickiness and repeat traffic.

Well-crafted blog posts have the potential to establish your brand as an authority, foster trust with your audience, and ultimately improve your conversion rates.

By leveraging the services of a blog writing service, you can unlock the full potential of your blog, boost your online presence, and achieve your business goals.

What type of blog writing services do I provide?

My blog writing services.

I specialize in providing comprehensive blog writing services tailored to meet your specific needs.

With my expertise, I can write long-form blog posts ranging from 2000 to 3000 words.

Each piece of content is properly researched, ensuring accuracy and providing valuable insights to your readers.

You can expect 0% plagiarism, as my writing is entirely original and crafted with a unique style that captivates audiences.

Additionally, I also offer shorter blog posts of 500 to 1000 words for those looking for concise yet impactful content. If you’re ready to elevate your blog with engaging, well-researched, and original content, let’s connect and start creating compelling articles that leave a lasting impact on your audience. Contact me today to discuss your blog writing needs and take your content strategy to new heights.

What does a content writer do?

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Who is a content writer? What does a content writer do?

A content writer is a writer who writes for websites and blogs mostly.

Aside from blog posts, a content writer also writes e-books, case studies, white papers, landing page copies and even for email marketing campaigns, though, landing page copy and email marketing copy is normally done by a copywriter and not a content writer.

Nonetheless, on the Internet, both these terms – content writer and copywriter – are often interchanged and most of the businesses assume that they are content writer is also a copywriter.

The job of a content writer is to write convincing website content.

He should be fluent with writing for the web.

Writing for the web is different from writing for conventional publications like books, magazines and newspapers.

An average reader on the Internet is constantly in a state of distraction whereas such distractions are missing when someone is reading a conventional (paper-made) book, magazine or newspaper.

For example, if you are browsing through a website on your PC/laptop or mobile phone or tablet, there is always this inclination to check out something else simply because that’s something else is just a click away.

You also get plenty of hyperlinks within the website you are browsing and habitually you may click one of the hyperlinks.

You also get lots of notifications on your mobile phone while you are browsing a website.

Someone may call you.

You may receive a message from someone on your instant messaging app.

Hence, a trained and experienced content writer keeps all these factors in mind when writing for a website or a blog.

A content writer understands that writing for websites and blogs needs to be conversational, to the point and very clear.

Should a content writer know about SEO

If you know how to write for SEO (search engine optimization) is a content writer you certainly have an edge over other content writers who don’t know how to write for SEO, so, yes, this is a plus.

Every client who hires you expects you to be able to write search engine friendly text.

This includes writing using primary keywords and related keywords.

When writing for SEO, a content writer must know how to maintain appropriate keyword density and how to sprinkle keywords throughout the text so that they become an integral part of writing.

Should a content writer know HTML and web programming?

Not necessarily.

A little bit of technical knowledge helps.

But no, content writers are not supposed to be proficient in web design-related or web development-related technologies.

Should a content writer know how to use WordPress and other content management systems?

It helps to know them.

Sometimes a client would want you to save your drafts straightaway in WordPress or Drupal.

As a freelance or an independent content writer, if you want to promote yourself then also you must be comfortable with major publishing platforms because you will be publishing lots of content to improve your own search engine rankings.

As I have written above, “content writer” is a relatively new term.

Writers have been writing since the time immemorial.

The same set of skills are required of a content writer with the only difference that a content writer does not have the luxury of a book or a magazine or a newspaper.

He knows that an average reader will be reading amidst lots of distractions.

A content writer writes accordingly.

Website and blog content writing rates in India

content-writing-and-online-copywriting-rates-for-clients-in-India

These rates are outdated. I haven’t updated this section of my website for many years – more than 8-9 years. Sorry for that. Also, due to my experience and ever-evolving expertise, many rates are based on that. Please contact me to find what I’m charging these days.

Wondering how much it is going to cost you if you need good quality content for your blog or website in India? You will find different rates on different websites.

At Credible Content I can easily scale my website and blog content writing rates according to your requirement and budget. Given below is the table that explains my various rates (per word) – only applicable to clients in India.

Description	Rate	Unit
Non-specialty content	₹ 1.00	Word
Finance and accounting	₹ 1.20	Word
Medical	₹ 1.30	Word
Technical/I.T.	₹ 1.70	Word
Marketing copywriting	₹ 4.00	Word
Main website content	₹ 2.00	Word
Research-based writing	Base rate +70%

Please note: These rates are applicable to general content that involves writing based on existing information that can be easily obtained from either you or the sources provided by you. If you need research from the writer, extra 70% will be added to the costs given below.

Website content writing
Web page (200-300 words)	₹ 400
Web page (400-500 words)	₹ 600
Web page (500-600 words)	₹ 700
Web page (600-700 words)	₹ 800
Web page (700-800 words)	₹ 900
We page (800-900 words)	₹ 1000
We page (900-1000 words)	₹ 1100
Blog content writing rates
Blog post (200-300 words)	₹ 350
Blog post (300-400 words)	₹ 450
Blog post (400-500 words)	₹ 550
Blog post (500-600 words)	₹ 650
Blog post (600-700 words)	₹ 750
Blog post (700-800 words)	₹ 850
Blog post (800-900 words)	₹ 950
Blog post (900-1000 words)	₹ 1050
Blog post (1000-1200 words)	₹ 1250
Email content writing rates
Email message (200-300 words)	₹ 250
Email message (300-400 words)	₹ 400
Email message (100-500 words)	₹ 500
Email marketing content writing rates
Email message (200-300 words)	₹ 800
Email message (300-400 words)	₹ 1,000
Email message (400-500 words)	₹ 1,200
Sales and marketing copy
Landing page (400-1000 words)	₹ 4000

Website Content Writing Rates | Web Content Cost

What website content writing rates do I charge? Website content writing pricing

Quick note: The figures that I have presented on this page are tentative and they are just meant to give you an idea of how I decide my rates. These numbers are not fixed for my website content writing pricing and they can vary according to the project and individual needs. The rates also depend on where you live.

First, the table below presents to you content writing rates or pricing when you need lots of content at a low rate. I’m not saying that the content is of inferior quality because at Credible Content I NEVER deliver inferior quality content even if I’m writing that content for free, but as you may easily be able to understand, the quality may not be as good as, say, for a piece of content for which you are paying $ 200.

Please note: These rates are based on the assumption that the information needed to write these pieces of content will be easily available to you or through the sources provided by you. If you want me to find statistics, data and if you want me to do topic-related research, an additional 50% will be added to the amounts mentioned below.

Website content writing
Web page (200-300 words)	$ 11
Web page (400-500 words)	$ 16
Web page (500-600 words)	$ 22
Web page (600-700 words)	$ 27
Web page (700-800 words)	$ 31
Web page (800-900 words)	$ 37
Web page (900-1000 words)	$ 45
Blog content writing rates
Blog post (200-300 words)	$ 6
Blog post (300-400 words)	$ 8
Blog post (400-500 words)	$ 11
Blog post (500-600 words)	$ 13
Blog post (600-700 words)	$ 18
Blog post (700-800 words)	$ 22
Blog post (800-900 words)	$ 28
Blog post (900-1000 words)	$ 32
Blog post (1000-1200 words)	$ 40
Email content writing rates
Email message (200-300 words)	$12
Email message (300-400 words)	$16
Email message (400-500 words)	$25
Email marketing content writing rates
Email message (200-300 words)	$32
Email message (300-400 words)	$45
Email message (400-500 words)	$55
Sales and marketing copy
Landing page (400-1000 words)	$ 85

My rates depend on whether you want me to write your content or you want another writer. If you want to work with me then my pricing varies between $25-$40 per webpage or blog post.

I charge $37.10 per hour in case you are more comfortable paying by the hour.

These are my international rates. If your business is based in India, please contact me so that I can offer you rates accordingly. Read India-based content writing service.

I would also like to mention that these website content writing rates are not fixed, primarily for two reasons: different levels of effort are required sometimes to write content. Hence, different pricing for different types of content.

I can write 700-word blog post for a client in just 30 minutes and for another client, the same 700 words may need two hours, or even more.

Sometimes even clients like to negotiate according to their particular need. There are many reasons I may have to alter my website content writing rates that I have mentioned on this webpage. The numbers that you see on this page are indicative of what I normally charge. The website content writing pricing details present on this webpage are just to give you an idea. The actual pricing may be different.

Another reason I may have to alter my website content writing rates is when clients insist on native writers.

Here is the table if you’re looking for a monthly content writing and content marketing package:

	Beginners	Plus	Advanced	Professional
Blog posts	1 per week	2 per week	3 per week	5 per week
Email campaigns	1 per week	2 per week	3 per week	5 per week
SEO content	Yes	Yes	Yes	Yes
SEO titles	No	No	Yes	Yes
Email subjects	No	No	Yes	Yes
Blog setup	No	No	Yes	Yes
Blog maintenance	No	No	No	Yes
Mailing list maintenance	No	No	No	Yes
Keyword research	No	No	Yes	Yes
Google analytics	No	No	Yes	Yes
Facebook posts	2 per week	3 per week	5 per week	8 per week
Twitter updates	2 per week	3 per week	5 per week	8 per week
LinkedIn posts	No	1 per week	3 per week	5 per week
Blog engagement	No	No	Yes	Yes
Content strategy	No	No	Yes	Yes
Monthly fee	$159	$296.80	$636	$954

Again, these website content writing rates are indicative. Sometimes the client may need just a small portion of the service and then I need to revise my rates.

click here for content writing services-1

The other content writers working with me charge according to their comfort level and sometimes they have their own pricing. When I’m collaborating with other content writers I don’t partner with them on the basis of how less they charge per word or per page or per blog post. I’m more concerned with the quality of their work rather than how much they charge (unless they charge something totally ridiculous).

If I share my general experience with you, content writers based in Europe, America and Australia charge more for their website content writing services than content writers based in Asia and Africa. This is often attributed to a lower cost of living in Asia and Africa. Personally I don’t think so, but that is altogether a different topic.

So, although I can give you a definitive ballpark figure of how much I charge, website content writing rates may vary if you need native writers from English-speaking countries.

What about charging per word for website content writing?

I generally don’t encourage my writers to charge per word unless the client insists. 90% of the times I have seen that word-based website content writing rates prove to be counter-productive.

If content writers charge per word both the parties are constantly sitting on the edge due to an expanding and contracting pricing. Sometimes, writers tend to write more unnecessarily just because they are charging per word. Sometimes clients truncate their content to reduce their costs at the expense of quality and effectiveness.

When you are paying for content writing it is always better to pay for chunk of words or better, for quality. This is why when I charge $25 per blog post (for example) or $35 per webpage, I commit a range of words: 400-700 words.

After that, it is $5 for every extra 100 words.

Why 400-700 words?

This is the safe range. Google prefers 700-1000 words these days for better search engine rankings but normally, over 400 words is fine. Every webpage is normally 400-700 words and this is why this is the range that I offer to my clients for the rates I currently charge.

Ideally I would like to charge for the quality of website content writing being provided at Credible Content, rather than according to the quantity. I’m gradually moving towards that state of affairs.

Do I change my website content writing rates in the middle of the project? Or does the pricing remain fixed once it has been decided?

It rarely happens. Writing rates may be revised if somehow the client changes the specifications in a big way. Like, initially he or she had said that finding information on a particular topic would be easier, and it proves to be very difficult.

Or, he or she had said that most of the factual information would be provided by him or her but then, he or she expects me to collect the data. It takes time. Time is money.

Sometimes a client sends me wrong specs. I prepare the entire content according to the specs that I received initially and then suddenly, he or she says that wrong specs were sent to me. Under such circumstances, I have no option left but to change my website content writing rates in the middle of the project.

How do I charge hourly rate when writing web content?

Many clients are a bit worried how I charge an hourly rate. What if I add a few extra hours randomly to charge more?

If you have such apprehensions, I can totally understand. After all, we are sitting at different locations. You cannot monitor me all the time. Most probably you don’t even know me. How can you trust me with the hourly rate?

I have no reassurance for that. This is why, initially I suggest all my clients to pay per blog post or per webpage rather than an hourly rate. When a trust level is established and when both my client and I feel that an hourly rate would be better, we proceed with that.

You can also do a search on “Amrit Hallan” and see if anyone has complained about being charged unfairly.

Many clients insist on an hourly rate from the beginning and they don’t have trust issues. I don’t have any problem with that.

Many clients, mistakenly, believe that they will be paying more if they pay per hour, whereas, this might not always be the case.

For tracking my hours, I use a time tracking app. I normally use a time tracking app from Freshbooks, but these days I’m also playing around with various Zoho features.

Anyway, coming back to the misconception that you may end up paying me more if you hire my content writing services on an hourly basis.

Let’s take an example of a webpage. Normally I take one-two hours to write a typical webpage of 700 words, including a couple of revisions asked by the client.

If I charge a fixed rate, whether I spend 20 minutes on a webpage or two hours, I’m going to charge that fixed rate, for example, $35.

But if I’m using a time tracking app and if I spend 30 minutes on a webpage, instead of $35, you will be paying $17.50. This may not be the case when you look at the rates according to individual blog posts and articles, but when it comes to the overall rate, there may be a big difference.

Having said all this, it is in my self-interest to charge my clients fairly. A lot of my business comes from people who have already worked with me. Getting repeat work is always better than trying to get new work. So, when I’m charging them, I try my best to make my clients happy about my rates.

Do website content writing rates matter? Is it the content writing pricing that helps you decide on a content writer, or the quality?

If you are on a tight budget, then obviously how much you have to pay for web writing matters a lot. Small and medium-sized businesses are very price-sensitive. Your entire budget planning may depend on how much you’re going to have to pay for a web content writing service.

Consequently, I totally understand your point of view if you want to negotiate. I’m open to negotiations if the quantity of work is a lot and if I can get a good deal from my own writers. After all, I don’t want to under-feed my writers. But if there is a scope for some adjustment, I’m totally open with that.

Do I pay a discount for regular work from agencies?

Yes. Not initially, but after we have worked for at least 3 different assignment.

How much does it cost to set up a complete WordPress blog?

How much does setting up a WordPress blog cost?

Different blogging companies may have different rates for setting up your WordPress blog. It depends on their expertise, experience and the sort of features you want in the blog.

For example, sometimes a WordPress theme that looks very simple to you may be very difficult to set up. Sometimes you need extra functions that require add-ons. Sometimes the theme is very difficult to set up. Sometimes clients also want content along with the blog set up and this further increases the cost.

Sometimes you need to purchase images and videos that cannot be used for free. Sometimes you need some JavaScript functions and for that you need to purchase JavaScript libraries.

The domain registration and web hosting costs are separate and depend on the sort of package you opt for.

For completely setting up a WordPress blog at Credible Content we charge $150 .

The setup includes:

Setting up the MySQL database needed for the WordPress setup
Uploading the latest version of the WordPress setup files using FTP connection under the appropriate folder on your server
Making the appropriate database connections
Installing the WordPress blog
Making initial tweaks to the default WordPress theme that comes with the set up
Installing, activating and setting up the Yoast WordPress SEO plug-in
A free complimentary blog post of 250-500 words

$150 is the minimum amount we charge at Credible Content whether you want us to do all that is listed above or just a few activities. In case you want us to customize the default theme according to your existing website layout, it will be $35 per hour extra

How can Credible Content help you set up your WordPress blog and then maintaining it later on?

If you want a business blog using WordPress we can help you set it up. If you haven’t already registered a domain name we can help you with the following:

Register a domain name
Arrange of web hosting for your domain name
Set up the WordPress blog under your domain name
Help you select and customize a WordPress theme
Provide blog content writing services on an ongoing basis.

Maintaining a business blog is like maintaining any other business asset. It helps you grow your business but it also requires an investment in terms of money and effort.

Your blog will require regular maintenance. Just like problems keep cropping up with your website, the same may be the case with your business blog. But this is marginal cost.

The real cost of maintaining a business blog manifests in publishing content regularly. When you have a business blog you will need to publish blog posts routinely, preferably, everyday until you have created a significant presence for yourself.

When any business starts publishing a blog I recommend that it publishes a blog post almost everyday and if this is not possible, then at least twice a week.

Do we provide total blogging solutions? Yes we do. From installation to customization to content publishing, we can provide you complete WordPress blogging solutions.

Why are there differences in setup costs?

cost-difference-in-WordPress-blog-set-up

There are differences in the WordPress blog setup costs because different individuals and businesses have different needs. A typical WordPress blog may have the following needs

Blog or website domain registration (the cost might be zero if you decide to host your blog in one of your existing domain subdirectories). In case you need to register a domain name, it is going to be a recurring cost every year.
Web hosting setup for your WordPress blog. This is going to be a recurring cost every year.
Cost of a premium theme if you purchase a new theme. There are many free WordPress templates available some of these templates are very good. Even on the Credible Content website I use a free website template called Twenty Twelve which I have heavily customized.
Developer fees if you decide to hire a WordPress developer to customize your blog theme. Even if you go for a free theme you will need to get it customized according to your business or branding. People these days are even using WordPress for website design. There is practically an unending list of WordPress websites and you can easily get a WordPress designer if you need one.
Consulting fee in case you don’t know how to do the basic setup like creating a MySQL database, downloading the installation files from the WordPress.org website and then uploading the installation files onto your own FTP server.
The ongoing cost of publishing high-quality content.

There are different ways you can set up your WordPress blog:

WordPress.com – This is a WordPress.com hosted WordPress setup. It is very easy to set up and it is also free. All you have to do is sign up with a free account, supply all the information and then start publishing your blog. It comes with its own set of WordPress website templates. There is no SEO benefit because you are publishing your content on the WordPress.com website. The only benefit is that it is totally free and if you just need a presence for yourself, this is one of the easiest ways of doing it.
Self-hosted blog – This can be a standalone domain or directly under your own domain. For example, I have my content writing and content marketing blog under //credible-content.com/blog/. It is a self hosted WordPress blog and for the setup I have installed the files myself by creating a “blog” directly under my credible-content.com domain.
Managed WordPress hosting – These days since many businesses and individuals prefer WordPress over other blog hosting and setup platforms many web hosting companies provide packages called “Managed WordPress hosting”. If you want to host and setup your own WordPress blog and if you are fine with the extra cost, this is the easiest way of setting up your own WordPress blog. When you create an account with your hosting service, the WordPress setup can be done with a couple of clicks.

Your WordPress blog set up cost may also depend on the factors listed above. Different WordPress blogs may cost differently according to their individual configurations and requirements.

Does WordPress.com allow you to setup your blog under your own domain?

Yes, it has some plans that allow you to set up your WordPress blog under your own domain despite putting all your content under WordPress.com. They have explained on WordPress.com how to host such a under your own domain name.

Despite the extra cost what is the benefit of setting a WordPress blog under your own web host or managed hosting?

The biggest benefit of hosting your own WordPress setup is of course, you have total control over your content. You are not publishing your content on another website. If you want to move, you can easily move your content to another web host and even to another domain name if there is a need to do so.

Listed below are a few benefits of setting up your WordPress blog under your own web hosting:

Improve SEO of your own website and blog
Increased search engine and social media traffic to your main business website
Generate revenue from your self-hosted blog by publishing ads on it
Build your subscribers and mailing list
Grow your social media following
Associate your business brand with your blog

Want to know how much your own WordPress blog setup is going to cost you? Contact Credible Content today for more details.

How much do professional website content writing services cost?

Wondering how much on an average website content cost is?

How much do our content writing services cost?

How much does a content writer charge? How much money does he or she take to write quality content?

If you’re planning to hire a content writer, what’s going to be the content writing cost?

Is it good to pay content writing rates per word, per page, or per hour?

On an average, if your website has 5 pages including the homepage, the total content writing cost for your website may be around $100 (+10% payment processing fee). At Credible Content My average project is around $200.

My website copywriting rates hover around this number normally. Though, I charge slightly more for copywriting.

I have set my professional website content writing services rates keeping multiple factors in mind, including

Subject matter (specialty content costs more and non-specialty content costs less).
The content writing and copywriting cost also depends on the time it takes – sometimes lots of research and pre-drafting is required.

I make it a point never to take up assignments that don’t offer a decent rate because then it has a direct impact on the quality of the content that I deliver.

I spend a great amount of time making sure that I deliver quality content.

There is writing, and then there is writing.

My primary focus is quality content.

I never compete in terms of pricing.

I never set my content writing rates based on what other content writers and other content writing services are charging.

Sometimes I also work with writers who come from all over the world.

Hence, the cost of writing content depends on your expectations and the writer you want to work with.

If you want to know the true cost of a professional writing service you first need to figure out…

Why do you want to pay for a content writing service?

The following might be the reasons why you want to pay for a professional content writing service:

You need well-written, high-quality content for your website.
You want to improve conversion rate on your website and therefore you need convincing and compelling content that can only be written by an experienced and professional content writer or copywriter.
You want to improve your organic search engine rankings through SEO content writing.
You want to publish content on your blog or your email newsletter regularly, to build your brand.

When you are ready to bear the content writing cost it means the service is valuable to you or your business.

You cannot perform the service on your own.

So, since it is valuable, you are ready to obtain it by paying for it.

You are eager to pay the cost because the benefit is going to be immense.

Why does the cost of professional website content writing vary so much?

Frankly, these days it is very easy to find a content writer.

But, it is very difficult to find a good content writer.

Providing content writing services is extremely easy.

Just create your account on one of the freelancing websites, upload a few random samples and there you have it.

Since most of these, the so-called content writers, don’t provide content writing services as their main livelihood (they are normally between jobs or simply whiling away their time), they charge arbitrarily.

Their content writing rates are haphazard and they change from client to client.

In order to get more work they keep the tentative cost as low as possible.

Their primary aim is to get the project.

Very few projects are completed and most of them are simple waste of money because the quality is deplorable.

Tragically, very few business owners can distinguish between a content writer and a good content writer.

Since they don’t know the difference, the cost of professional website content writing is set randomly by the service providers.

This is why you see so many differences in the professional website content writing costs.

How do I decide the rate of content writing for your individual website or blog project?

It depends on many factors, but the most important thing is the quality of the website content you want.

With the latest search engine updates like Google’s Hummingbird and Penguin, cheap content no longer pays dividends, and in fact, it costs you more money – in terms of lost business opportunities.

Wondering how cheap content writing services cost you more?

Ever heard the phrase: “I’m too poor to buy cheap”?

Whoever said that knew that going for cheaper options is always expensive.

This phrase fits perfectly with content writing.

When you go for cheap content you get trapped in a vicious loop.

The content is totally useless, so you get more cheap content and then you have more cheap content that is useless.

You spend lots of money getting lots of cheap content, resulting in nothing.

Quality content on the other hand reaps you good results.

One high-quality web page or blog post is far better than 40 low-quality web pages or blog posts.

Of course the cost of professional website content writing services is higher compared to a cheap content writing service but you are getting value for your money.

Think it this way: when you get professional web design there is a cost attached to it.

Even if you get your website designed from one of the affordable web design companies, there is at least some expense that you will bear.

This is because you know that without a website you can have no online presence for your business.

Just as you need various elements – layout, fonts, rows and columns, header and footer, logo, sidebar, professional images – you also need high-quality written content because ultimately it is the content that does the talking and convinces people into buying from you.

So, without high-quality, well-written content, your website is incomplete.

What is justifiable cost for website content?

Frankly, there is no justifiable cost.

It all boils down to the quality of content that you want for your website, where your content writers live, and how much content you want, how frequently.

The cost of professional website content writing services depends on the following factors:

The level of expertise required
The level of quality needed
The frequency of content updates
The amount of content your website requires
The ability and experience of the content writer (or agency) you are planning to hire

Since at Credible Content I normally work with small to medium-sized businesses I break up the cost for you accordingly here.

Assuming you decide to work with me for writing your website content.

Let’s say you have the following sections for which you need content written:

Homepage
Services
- Service 1
- Service 2
- Service 3
About us

I charge an hourly rate as well as per document rate. The cost may vary according to the prevailing economic conditions, but these days I am charging $18 per hour.

If I take 5 hours to complete all the drafts and an extra hour to implement some more changes suggested by you…

The total cost is going to be:

6 x 18 = $108

If you want to pay per page, it’ll be

Homepage = $20
Service 1 = $20
Service 2 = $20
Service 3 = $20
About us = $20

Total (according to per page) = $100

(An extra 10% processing fee is applicable to every payment)

So my website content writing services are going to cost you round about the amount calculated above assuming you have 5 pages.

This is, assuming you have 300-500 words. After that, it is $5 for every 100-word bracket.

If you have more pages, you can calculate the cost accordingly.

Similarly, if you want to pay me per blog post, it will be $30 per blog post.

Please keep in mind that if your blog writing requires lots of research I bill you according to my usual hourly rate rather than per blog post rate.

Want me to set up your WordPress blog? This is what we charge for setting up a complete WordPress blog.

Want more details about the cost of my professional content writing services? Do I have a content writing rate card? Yes, we do.

Engaging your readers with effective content marketing

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Some people think that the sole purpose of content marketing is to improve your search engine rankings and consequently, cover as many keywords as possible. This is not a totally misplaced notion and your content must cater to the parameters the search engines need in order to crawl, index and rank your website according to the language you have used vis-a-vis the search terms their users are using. But this is just a small part of content marketing. The most important purpose of creating and publishing content on your website is to engage your readers. If you can engage them, they become your customers and clients, or at least, your subscribers.

What exactly is engagement?

To an uninitiated person this may seem like an alien concept. Engagement means people can relate to your message and in some manner they want to respond to it. They can respond to it in many ways:

They can leave comments on your website
They can share your link on Facebook, Twitter or Google+
They can leave comments under your social media profiles when you post your links over there
They can subscribe to your newsletter updates or RSS feeds
They can write articles and blog posts in response to what you have written
They can make connections with you on social media and social networking websites
They can link back to you from their own websites and blogs

Higher search engine rankings don’t matter much if your content doesn’t engage your readers. It is active engagement that makes an impression, that helps them remember you when they actually have to purchase something that you offer or to recommend you if their friends and colleagues need something that you can offer.

What makes your content effective?

It differs from audience to audience. Some people are looking for information so that they can decide if they can buy your product or service or not. Some people have already bought what you are offering and they need further information in order to utilize it better. Some people merely want to learn more or want to share some good content on their social media and social networking profiles. Some people are looking for entertainment.

The basic idea is providing what your target audience is looking for and then providing it non-stop, with unmitigated quality.

How to encourage engagement with effective content marketing?

Content marketing is different from just publishing content on your website. It means not only publishing content on your website, but also spreading it around the web so that it is easily found for the right search terms and the right places. People should be aware of the existence of your content. You cannot hope to engage people with effective content marketing if you’re just publishing content – no matter how great your content is – while paying scant regard on marketing and publicity.

Marketing and publicity doesn’t mean that you need to hire a PR agency in order to promote your content; it simply means you create your own presence by constantly engaging people on social media websites, online forums, blogs and websites so that when you share your own links they respond actively.

Anyway, the best way to engage your readers is to provide something stimulating in a conversational tone so that people can relate to you. They should feel like talking to you and responding to your questions and queries. Your content doesn’t have to be perfect, it just needs to be informative, direct, non-misleading and sincere. And of course, regular.

Writing persuasive website content

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Persuasive website content means content that can convince people with its sense of truthfulness and trustworthiness. Writing such content requires a sense of sincerity. How do you write such content? How do you make people believe in you, put their trust in your hands and ultimately, do business with you?

Problem-solving is a big part of writing persuasive website content. When people come to your website – assuming that they come for the right reasons – they are primarily looking for solutions to their problems. Something is nagging them, whether it is related to their business or personal lives, and if you want their business, you want to assure them that you have the right solution to their problem.

This can be done with simple, to-the-point writing. Get straightaway to the core of the issue and tell them what you have got. Provide them accurate information and then trust their judgment. Don’t take their understanding for granted, but also don’t dumb down what they already know. If possible, write in the first person so they feel as if you are talking to them. You can use the question-and-answer method or you can be as descriptive as your central theme allows. What matters is, what impact you can make?

Writing persuasive website content to help your prospective customers and clients

The more helpful you are through your website content, the more eager they will be to do business with you. You should definitely use action words in your website copy, but they should be used where they are needed. You should avoid needlessly pushing people into doing something that they are unaware of, or don’t want to do right now. Make them aware, let them know what you have got without resorting to the hyperbole, and then let them decide. Show them that they are in control. Writing persuasive website content doesn’t mean selling combs to people who have no hair – you will be deemed smart by salespeople, but actually you will be no more than a crook.

Online Copywriting and Web Copywriting

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Online copywriting and web copywriting

The importance of online and web copywriting should never be underestimated whether you are writing copy for a sales page or a simple blog post.

Table of contents

Is online and web copywriting different from normal copywriting, or even content writing?
Outstanding differences between web copywriting and traditional copywriting
Some pitfalls to avoid when writing copy for the Internet
Why hire me for your online and web copywriting needs

Whenever you write something for your website or for your blog, you are communicating an idea.

Here I’m talking about spending serious time establishing your business online. I’m not talking about setting up a journal to share your morning rituals and your cat’s culinary habits.

When you communicate something, you want to convince people into taking an appropriate action.

Your website or your blog may have many entry points (it’s not necessary that everyone comes to your website via your homepage).

Your various links appear on search engine results, on other websites and blogs and also on social networking timelines. Once you have published an article, a webpage or a blog post, it is not in your hand who publishes the link, and where.

Most of the people who come to your website will be coming from these links.

So every page on your website is important, and hence, the importance of online and web copywriting.

Is online and web copywriting different from normal copywriting, or even content writing?

Have you ever come across a phrase like, “He was able to sell his idea in the board meeting”?

So when you are “selling” your idea it doesn’t mean that you are actually selling something. It means you are able to convince people. You make them agree with you. This is also selling.

Every webpage on your business website should be selling your central idea.

For instance, if I’m looking for content writing clients, every page of mine on this website should lead visitors to that direction.

So when you’re writing for your page, when you’re creating content for your website and for your blog, copywriting plays an important part.

Online and web copywriting isn’t different from conventional copywriting per se, but there is definitely some difference.

When people come to your website, they might already be in a great state of distraction. It is so easy to go to another website in just a flick of a second.

It doesn’t even have to be a voluntary, conscious effort. Just imagine, a prospective client is going through your pages, and suddenly there is a pop-up on his screen that tells them that he has got a new mail, or someone is trying to contact him on chat.

My Skype is always on and sometimes when I’m buried deep into writing something or reading some useful material on the web, I get a request for a new contact, or a client asks me a question.

These days the same happens with Google hangout as you can install it as a Chrome add-on. Of course you can switch off these distractions, but many people don’t and they can be easily distracted.

Writing copy for them can be a bit tricky.

So when a person comes to your website your copywriting should immediately capture her attention.

Use as few words as possible and make your message as convincing as possible. Provide direct solutions and answers.

Don’t beat around the bush or waste words unless there is a real reason (for instance, this particular webpage is quite long but I know you are interested in reading it).

There should be lots of action words to keep the person engaged.

Unlike other online copywriters, I don’t recommend creating a false sense of urgency because your customers and clients should be fully aware of what they’re buying and when they are buying rather than you forcing them into something they don’t want to do.

Online copywriting for a web full of distractions

Copywriting for a web full of distractions

Start with a Hook: Your first sentence should be compelling enough to make readers want to continue. Think of an interesting fact, a startling statement, or a question that piques curiosity.
Use Simple Words: Avoid jargon and complex language. Simple words ensure your message is accessible to a wider audience. Web copywriting.
Short Sentences: Long, complex sentences can lose readers. Short sentences keep the pace brisk and maintain attention.
Bullet Points: They’re great for summarizing benefits or features. Bullet points make information easy to scan and digest.
Use Numbers: Numbers stand out in a text. They can represent stats, benefits, or steps in a process, adding structure and credibility.
Ask Questions: Questions engage the reader’s mind, prompting them to think about how the content relates to them. Online and web copywriting.
Tell Stories: Stories create emotional connections. They can be case studies, personal experiences, or hypothetical scenarios that illustrate your point.
Be Specific: Vague statements don’t convince. Specifics, like exact numbers or real-life examples, add authenticity.
Use Humor: Humor, used appropriately, can make your copy memorable and shareable, but it must be relevant and respectful.
One Idea per Paragraph: Focus each paragraph on a single idea to keep your message clear and understandable.
Use Images: Images can convey complex ideas quickly and break up text. They should be relevant and add value. Online copywriting.
Bold Important Points: Emphasizing key phrases helps readers quickly see the most important parts of your message.
Use Headlines: Headlines should be intriguing and clear, giving a hint of the content’s value without being overly sensational.
Solve Problems: Address the reader’s pain points directly. Show how your product or service provides a solution. Web copywriting.
Be Conversational: A friendly, conversational tone makes your copy more relatable and engaging. Avoid sounding too formal or robotic.
Use Testimonials: Real stories from satisfied customers add social proof, building trust in your product or service.
Create Urgency: Phrases like “limited time offer” or “while supplies last” encourage quick action by creating a sense of scarcity.
Clear Call to Action: Be explicit about what you want the reader to do next, whether it’s to buy, sign up, or learn more. Online copywriting.
Use Lists: Lists are an excellent way to organize information, making it more approachable and easier to remember.
Address Objections: Identify common objections or doubts and address them directly and honestly in your copy.
Be Empathetic: Show that you understand and care about the reader’s challenges or desires. This builds a connection.
Personalize: Use words like “you” and “your” to speak directly to the reader, making your message more personal and relevant. Web copywriting.
Use Contrasts: Before-and-after scenarios, for instance, can effectively highlight the impact of your solution.
Stay Positive: A positive tone is encouraging and can help motivate the reader to take action.
Keep It Relevant: Make sure your content is directly relevant to your audience’s interests and needs.
Use Statistics: Incorporating relevant statistics can bolster your argument and add a level of authority to your copy. Online and web copywriting.
Show Benefits: People care about how your product or service can improve their lives. Focus on benefits, not just features.
Repeat Key Points: Repeating important ideas at different points can help cement them in the reader’s mind.
Use Subheadings: Subheadings break up text into manageable sections and help guide readers through your content.
Stay Updated: Use current references and data to show that your content is fresh and relevant.
Be Authentic: Genuine writing fosters trust. Don’t exaggerate or mislead; be honest and transparent.
Use Colors Wisely: Colors can influence mood and perception. Choose colors that complement your message and brand identity. Online copywriting.
Interactive Elements: Elements like quizzes or surveys can increase engagement and make your content more interactive.
Mobile-Friendly: With many people accessing content on mobile devices, ensure your copy is easy to read on smaller screens.
Edit and Proofread: Always revise your work to eliminate errors. Well-edited copy is professional and more credible.

Outstanding differences between web copywriting and traditional copywriting

Difference between web copywriting and traditional copywriting

Length: Web copy is typically shorter due to online readers’ shorter attention spans, while traditional copy can afford to be more detailed.
Attention Span: Online readers skim content, necessitating more engaging and concise copywriting. Online and web copywriting.
SEO: Web copywriting must consider search engine optimization for better online visibility, which is not a concern in traditional formats.
Interaction: Web copy often includes interactive elements like clickable links and calls to action, unlike static traditional media.
Format: Digital platforms allow for various formats (videos, blogs, social posts), whereas traditional copy is restricted to print formats. Online copywriting.
Speed: Digital content can be published almost instantly, unlike traditional media which requires longer lead times for printing and distribution.
Updates: Web content can be updated or corrected in real time; once traditional media is printed, it’s final.
Visuals: Digital content integrates with other media like videos and images more seamlessly than print.
Personalization: Online content can be tailored to individual users based on their browsing history, unlike one-size-fits-all traditional media. Web copywriting.
Analytics: Digital platforms provide immediate data on reader engagement, something not as precisely measurable in traditional formats.
Hyperlinks: Web copy includes links for additional information, interactivity, and SEO benefits.
Accessibility: Digital content is more accessible to a global audience through the internet.
Voice Search: With the rise of smart assistants, web copy now also needs to be optimized for voice search. Online copywriting.
Scannability: Web content is formatted for easy scanning with headers, bullet points, and short paragraphs.
Tone: Digital platforms often favor a more informal, conversational tone to engage readers.
Direct Response: Web copy frequently includes immediate calls to action, such as “Buy Now” or “Subscribe Here.”
Social Sharing: Digital content can be easily shared across social media platforms, increasing its reach. Web copywriting.
Real-time Feedback: Online content allows for instant feedback from users through comments or shares.
Cost: Traditional media often involves higher production and distribution costs compared to digital content.
Distribution: Digital content benefits from broader and instant distribution across the globe.
Headlines: In digital content, headlines are critical for SEO and to grab attention in a crowded online space.
Audience Targeting: Digital platforms offer advanced targeting options based on demographics, interests, and behavior.
Engagement Metrics: Online platforms provide metrics like engagement rate, clicks, and conversion tracking.
Platforms: Web copywriters must adapt their style for different digital platforms, each with its own norms and audience expectations. Online copywriting.
Mobile Optimization: With the prevalence of smartphones, web content must be optimized for mobile viewing.
Interactive Elements: Digital content can include interactive elements like quizzes, polls, and interactive infographics.
Scroll Depth: Web copywriters need to consider how much a user will scroll and place key information accordingly.
User Experience: Web copy is part of the overall user experience on a website, impacting navigation and user satisfaction.
Content Types: Digital platforms accommodate a diverse range of content types like blog posts, podcasts, and videos. Web copywriting.
Narrative Style: Storytelling in web copy is used to engage users emotionally and keep them hooked.
Fragmentation: Online audiences are more fragmented across various niches and platforms.
E-commerce Integration: Web copy often directly links to e-commerce platforms for immediate purchasing options.
Multilingual: Digital content is frequently translated to cater to a global audience. Online copywriting.
User-Generated Content: Online platforms often incorporate user-generated content like reviews and comments into their copy.
Sales Funnel: Digital content is crafted to cater to different stages of the online sales funnel, from awareness to conversion.
Data-Driven: Decision-making in web copywriting is increasingly driven by data analysis and user behavior.
Community Building: Online content can foster community engagement and discussion, extending the brand’s reach. Web copywriting.
Brand Interaction: Digital platforms allow for direct and immediate interaction between brands and consumers.
Virality: Web content has the potential for viral distribution, a phenomenon largely absent in traditional media.
Evolving Trends: Digital copywriters must continuously adapt to the rapidly changing trends and algorithms of the online world.

Some pitfalls to avoid when writing copy for the Internet

Pitfalls to Avoid:

Ignoring SEO: Failing to optimize for search engines means your content might not be found. Use relevant keywords naturally.
Overcomplicating Language: Complex words and jargon can confuse readers. Use plain, accessible language.
Neglecting the Audience: Know your audience’s needs, preferences, and pain points. Write for them, not for yourself.
Skipping Research: Research lends authenticity and depth to your content. It’s crucial for understanding the subject and audience. Online copywriting.
Overusing Keywords: Keyword stuffing makes content unreadable and harms SEO. Balance is key.
Lacking a Clear Call to Action: Guide readers on what to do next – whether it’s to buy, subscribe, or contact.
Ignoring Mobile Users: Many access content via smartphones. Ensure your copy is readable on small screens. Online and web copywriting.
Forgetting Storytelling: Stories create connections and make content memorable. Weave narratives into your copy.
Underestimating Headlines: Headlines determine whether the rest of the content is read. Make them catchy and informative.
Not Being Concise: Online readers skim. Get to the point quickly.
Missing Out on Proofreading: Errors reduce professionalism. Always proofread your work.
Ignoring Analytics: Use data to see what resonates with your audience and adjust accordingly. Web copywriting.
Being Too Salesy: Overly aggressive sales pitches can repel readers. Focus on providing value.
Plagiarism: It’s not only unethical but also illegal. Originality is crucial in copywriting.
Inconsistency in Messaging: Consistent brand messaging builds trust and recognition.
Ignoring Feedback: Customer feedback can provide insights into what works and what doesn’t. Online copywriting.
Failure to Adapt: Stay up-to-date with digital trends and platform changes to remain relevant.
Neglecting the Power of Visuals: Images and videos can greatly enhance the impact of your copy.
Overlooking Email Subject Lines: This is your first impression in email marketing. Make it count.
Lack of Empathy: Understand and address your audience’s concerns to build a connection.
Not Using Subheadings: Subheadings make your copy skimmable and organized. Web copywriting.
Ignoring the Value Proposition: Clearly communicate why someone should choose your product or service.
Using One-Size-Fits-All Approach: Different platforms and audiences require tailored approaches.
Underestimating the ‘About Us’ Page: It’s a key opportunity to connect with your audience. Share your story and values.
Ignoring the Journey: Different messages resonate at different stages of the customer journey. Be mindful of this in your strategy.

Conventional Stereotypes to Avoid:

Copywriting is Just Writing: It’s more than just putting words on a page. It involves understanding market dynamics, consumer psychology, and strategic communication.
Great Copy is Instantly Successful: Often, it takes time and multiple iterations to see results. Testing different versions can be essential.
Longer Copy is Better: The effectiveness of copy isn’t in its length but in how well it communicates the message and engages the reader.
Copywriting is Only About Selling: While sales are a goal, copywriting also plays a crucial role in educating, engaging, and building lasting relationships with customers.
Anybody Can Write Copy: Effective copywriting is a skill honed over time. It requires a deep understanding of marketing, creativity, and the ability to adapt to various mediums and audiences.

Why hire me for your online and web copywriting needs

Although I don’t overtly promote myself as an online copywriter, I know how to convince people and this is why I have a long list of clients for whom I have written copy for their multiple projects.

I focus on the real issues, the issues that matter to your target customers and clients.

I use their language and I provide answers to their concerns. I prepare your copy from the perspective of your customers and clients.

It feels as if somebody is talking to them and is concerned about them.

This is exactly what people want – they want someone to empathize with them. They should say, “Precisely! This is what I’m looking for!”

I write well, of course. My writing may not be flawless, but there are no blatant errors and I’m able to make my point convincingly, and eventually, that’s what matters.

Why outsource to a freelance content writer

Outsourcing to freelance content writer is a serious business decision because it is going to have a long-lasting impact on your bottom line. Why outsource? Why not hire a full-time content writer you can constantly monitor?

This webpage is not about whether you should outsource to a freelance content writer or hire a full-time content writer for your business. This webpage is about why people take a decision in favor of the former rather than the latter?

It’s normally small and midsize businesses that outsource to a freelance content writer

It makes perfect sense. You want content for your business website, or your business blog but you don’t have a big budget, and you don’t even have a huge, well-defined content marketing strategy in place. You are just dabbling with this new medium that is fast catching up. The search engines constantly demand high-quality and fresh content. Content is constantly being shared on social media and social networking websites. People link to your website if you have valuable content. This is something that everybody knows, whether you are a small business, a midsize business or even a big business. Everybody knows content marketing is the present and future of overall marketing.

Nonetheless you are clueless. You have no idea what sort of content you want, why would people want to consume your content and which channels you want to use in order to distribute your content. You just want regular blog posts and articles on your business website and blog. This is a fair reason to outsource to a freelance content writer (I am going to use “he” for the sake of brevity). He charges you just for the work he delivers you. He does not occupy office space and does not consume your resources even when he’s not writing content. You don’t have to pay employment benefits. There is no legal tangle to get involved in in case you have to fire him. For that matter you don’t even have to see his face ever and still get quality content on a regular basis. You simply have to pay for the work he does and then get on with your life. This can be a win-win situation.

Another reason why you would outsource to a freelance content writer is that a freelance content writer is always more experienced than a full-time content writer if you think logically. Who would understand your business needs better? The person who manages his own freelance business, or who is merely drawing a salary by the end of every month? Who has more experience? Who is more worldlywise? Who knows more about the Internet? Definitely a person who provides content writing services to multiple clients.

One of the best reasons why you should outsource to a freelance content writer is that you can change your writer whenever you feel like without even giving it a second thought (of course your conscience will prick you in case you have fired him undeservedly). There is a cornucopia of excellent content writers all over the world (no, it doesn’t have to be a native English speaker) so why get stuck with what you have got locally? In the times of exceptional connectivity it doesn’t make sense to not to collaborate globally.

Of course every business has its own needs and you would outsource to a freelance content writer according to that need. But if you are a small or midsize business, it makes perfect sense whether you realize it in the beginning, or after having explored various options like, hiring somebody full-time.

What is linkbaiting?

Linkbaiting means creating circumstances that encourage people to link to your website, blog, or internal links.

Search engines like Google take into factor the number of quality incoming links to your website. They use these incoming links as validations. Google’s algorithms assume that if people link to your website, then your website must have something valuable and hence, it deserves to be ranked better than compared to those websites who don’t have many incoming links. Making people link to your website by producing valuable content is called linkbaiting.

Are linkbaiting and SEO interrelated?

To a great extent yes, although personally I feel you shouldn’t encourage linkbaiting just for the sake of SEO. People linking to your website or blog can send you direct traffic – it means even if you don’t enjoy good rankings you can still get quality web traffic from these websites.

Linkbaiting got mainstream when Google started assigning page ranks (PR) to various websites. If many websites and blogs with higher page rank link to your website, it also begins to get a higher page rank. In return, if you link to another website, due to your own higher pagerank, the pagerank of that website will improve too. So this is how linking with each other begins to affect people’s rankings.

Link building with legitimate linkbaiting

Until the Google Panda updates link building used to be a great business (it is still, among the ignorant). People would develop websites solely to publish links and by hook or by crook they would increase their page ranks. Then they would charge others for publishing their links. With a single sweep Google eliminated all such rankings and now only genuine link building works.

For genuine link building and linkbaiting, you need quality content. Yes, you still need backlinks for better search engine rankings but these links need to be earned rather than purchased. High quality content on your website can ensure this.

Some people mistakenly believe that linkbaiting manifests just for the purpose of accumulating backlinks. Although this might be true in the parlance of SEO, a real linkbaiting effort can also earn you widespread brand recognition. There are many businesses that indulge in linkbaiting as an Internet marketing effort rather than just for SEO. In fact there is a greater chance of people linking to your content when you create valuable content for the benefit of your audience.

What sort of content facilitates linkbaiting?

There is no success formula for creating link bait content, but lists and infographics seem to go viral with a greater degree of success compared to normal articles and blog posts. For instance, something like “50 killer content marketing tips for small business” have a greater chance of going viral compared to “Successful content marketing for small business” despite having similar content.

The type of content needed for linkbaiting also depends on your audience. A blog post about “20 iOS features to die for” isn’t going to be a hit among Android fans, but “20 things that make iOS suck big time” may go viral instantly.

So understand your market and then create link bait content accordingly.

My SlideShare uploads on content marketing and content writing

What is content marketing strategy?

[slideshare id=18893764&w=500&doc=whatiscontentmarketingstrategy-130415233013-phpapp02]

Turning your business around with high-quality content

[slideshare id=18687938&w=500&doc=turningyourbusinessaroundwithhigh-qualitycontent-130412105141-phpapp02]

How to hire a good content writer

[slideshare id=18582337&w=500&doc=howtohireagoodcontentwriter-130410213603-phpapp01]

What is content marketing?

In case you cannot view the above the mage it defines content marketing as:

Content marketing is a strategic production and distribution of highly useful content that draws visitors to your website without misleading them.

The main purpose of content marketing is to provide relevant information to your target audience. It’s a marketing “technique” that uses relevant and high-quality content to continuously engage a clearly defined set of people (your target audience/customers/clients). It focuses on acquiring new customers and clients without selling. It uses the concept of inbound marketing in which people come to you to access your content rather than you streaming your promotional and sales messages.

Content marketing is totally unobtrusive because although you use various means to broadcast your content (search engine optimization and social media/networking updates) it’s up to the recipients when and how they want to access your content. Unlike conventional advertising and marketing they don’t need to be interrupted while they are reading or watching something. They either search for your content, or they come across it while looking for something similar. Since they come across your content on their own, they are more receptive and understanding.

Content marketing is an ongoing activity. You cannot define it as a “package” although when you are professionally engaging content writers they need to define their work according to the effort involved and payment expected. Other than that, you continuously publish new content, streamline existing content and use various channels to distribute your content.

The “marketing” part here doesn’t involve using ads to promote your content. It simply means attracting people to your website or blog using high quality content as bait. This content can exist in any format – text, video, audio, images, animations, infographics, PDFs or slides – and it depends on the preference of your target audience. The basic components of a well-defined content marketing strategy are:

Understand your audience
Create and publish content according to that understanding, in preferred formats
Distribute that content using formats and channels preferred by your target audience

Why content marketing

Around 80% business decision-makers like to receive company information in the form of articles rather than advertisements (source). Whether it’s traditional media (television, for example) or the Internet people are constantly devising ways to either block advertisements and promotional campaigns or avoid them. For instance, many households these days like to record their television programs using their set-top boxes and later on when they are watching them, they fast-forward the advertisements. Nobody in his or her right mind tolerates advertisements unless something really compelling is being shown.

The same is with the Internet. For example using Pocket you can save the stripped-down version of articles and news so that you can later on read them without sidebars and advertisements. Almost everybody these days uses pop-up blockers. So you can easily see, given a choice, nobody wants to see advertisements and promotional material.

Well-written content on the other hand, is eagerly received. Suppose you are looking for a website content writer for your business. Whom would you hire, someone who shares lots of content writing information with you or someone you simply stumble upon via an advertisement? Of course you can argue that someone advertising (that is, spending money) must be confident enough to earn back that money and hence, must be a competent content writer but if he or she cannot be found without an advertisement, how he or she is going to help you increase your content visibility? If you want to advertise, why do you need content at all?

Via content marketing you create evangelists and brand ambassadors for your business because people eagerly share good content with each other. Suppose I write an excellent blog post on content writing and 20 people share it on their Facebook timelines. This is an endorsement. When people share your link they do it voluntarily and it means they really like what you have published. You spent, maybe, two hours creating a quality article or blog post and people go on sharing it for days, months, and provided you update it, even for years.

Another benefit of content marketing is that the benefit that you derive is not proportional to the money you have to spend. An advertisement in the newspaper lasts only for that particular day. Each time you run advertisements on TV, you have to pay for that time. If you advertise on the Internet you have to pay for impressions and clicks. Well-written articles and blog posts on the other hand give you non-stop traffic. Spend $50 on a blog post; whether it gets one click via search engines or another website, or 50,000 clicks, you just spent those $50.

What is content strategy

Wikipedia defines content strategy as

…the practice of planning the content creation, delivery, and governance. A repeatable system that defines the entire editorial content development process…

Content strategy simply means figuring out exactly what your audience needs and then publishing that in an appropriate format and through appropriate channels.

I provide content writing services but content doesn’t always have to be text. It can be anything as long as your audience is okay with consuming it. It can be video, audio, images, PowerPoint presentations or PDF files.

Defining and establishing a content strategy

How do you know what’s the best content for your business? To know this, you need to figure out what’s the best content for your prospective customers and clients in relation to your business. What would make them trust you more, seek you out when they need the right information and then do business with you when the right moment arrives? In broad terms, a content strategy involves:

Knowing exactly what you offer to your customers
Knowing exactly why your customers would do business with you
Understanding their problems and concerns
Providing solution-oriented content in their preferred format and via their preferred channels
Using their language rather than assuming that they understand you
Making it easier for them to find your content
Constantly engaging them and encouraging them to remain in touch
Targeting search engines by concentrating on primary, secondary and longtail keywords
Posting meaningful and engaging content on social networking websites such as Facebook, Twitter, LinkedIn, Pinterest and Google plus

As it happens with all strategies, the tricky part of content strategy is consistency, that is, continuously producing and publishing high-quality content. Once you have defined your content strategy you need to set up a mechanism that helps you produce the needed content for broadcasting and distribution and for continuous evaluation as well as streamlining.

How do you execute a content strategy?

Clearly define your objectives: What do you want to achieve with your content strategy? Do you want to inform and raise the awareness level of your customers? Do you want to capture their email addresses so that you can keep in touch? Do you want to build a broadcasting platform that you later intend to use to promote your business? Spend ample time defining your content strategy objectives and then stick to them.
Identify resources, strengths and limitations: The execution of a content strategy is a long-term process so it is very important that you have the needed resources. Long gaps between content publishing, content distribution and user engagement can sabotage any well-crafted content strategy. Have a dedicated person, or a team of persons to take care of your enterprise content production and distribution on an ongoing basis. This will also help you decide whether you are going to go with an inhouse team of content creators and marketers or you are going to outsourec.
Setup a content distribution and broadcasting mechanism: “Build it and they will come” doesn’t work on the Internet, especially when for one content publisher there are thousands of other vying for the same space and a piece of user attention. You need to develop and setup your own broadcasting channels. You can either partner with commercial content distribution and syndication services or you can build your own channels using social media and social networking channels such as YouTube, Slideshare, Twitter, LinkedIn, Google Plus and Facebook. Actually building a strong presence over these channels, for some businesses, could be as important as building the actual content.
Focus on engagement and conversations: The ultimate objective of a content strategy must always be creating an atmosphere that encourages engagement and two-way communication. Through your content, you don’t talk to people, you talk with them. You don’t barge in; you either let them come to you, or meet them half-way. Make sure when you are publishing and distributing content its ultimate goal is engagement.
Analyze, revise and streamline: Every strategy evolves. This is why every content strategy must be agile, that is, it should be implemented at its minimal form and then, according to outcomes and analysis it should be evolved further.

You must provide all possible information to your content writer

Hiring a content writer doesn’t mean he or she is going to come up with everything you need to communicate on behalf of your business. Being a unique business you need a unique voice and this voice can only manifest if you provide sufficient information to the content writer before he or she proceeds with some effective content writing work.

Many business owners or decision-makers leave it up to the content writer to come up with the best content for their websites. Sometimes it works but mostly it doesn’t. A content writer has to be extremely experienced if he or she can come up with the right kind of information on his or her own. For instance, if you have hired me as a content writer and you are providing software development services and I need to write about your website how am I supposed to know what sort of software you provide, what the software applications can achieve and what all platforms you work on? Me being me I can dig out some information, but most content writers will turn up with superficial content or very badly prepared copy. And then you will blame the content writer for doing shoddy work. How do you expect quality work if you are not providing enough information to the content writer?

You and the content writer need to work together

The content writer you have hired may be highly talented but he or she may not be aware of what sort of questions he or she should ask you, and being a business owner it’s up to you to provide that information. Before leaving the content writer to his or her own devices you must provide the following information to him or her:

A well-defined site map
Titles of all the pages you want content for
Comprehensive descriptions of products and services you provide
A list of advantages of doing business with you
Profile of your target market
Your objective of getting the content written
Company-specific information

These bits of information will help him or her understand your requirement properly and deliver you exactly what you are looking for.

An experienced content writer on the other hand asks all these questions before he or she begins to do your work. For instance, I have a template that I normally send to my clients and request them to fill it up before I can proceed with my work. This gives me all the information that I may require while working on a particular project.

The basic idea is, it is not solely the content writer’s responsibility to create better content for you just because you’re paying him or her. No matter how well he or she writes he or she is not a magician and certainly not a plagiarist. If you don’t want him or her to copy/paste information from different “sources” provide all the information you can. Whenever copying/pasting takes place it begins with the content writer going through various websites in order to obtain the right information. It is the wrong advice that the content writer should visit competitors’ websites and obtained all the information needed.

The difference between Primary content and Secondary content

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These days when I replied to client queries I offer them two types of content:

Primary content
Secondary content

Here is a brief description of both the categories

Primary content

Primary content is the main content that you use to communicate your business message. You publish primary content on your homepage and the links appearing in your primary navigation bar such as “services”, “products”, “about us”, “FAQs”, “terms and conditions”, “company profile”, and “our policies”. These are very important pages because they represent your company’s attitude and the manner in which you want to talk to your prospective and present customers and clients. Primary content, since it is your main business content, costs you more compared to secondary content.

Secondary content

It constitutes of all the information articles and blog posts that you repeatedly publish on your website or blog. It helps increase your search engine visibility, it helps to create a buzz on your social media profile, and blog content can help you generate revenue, if that is your purpose. Secondary content doesn’t have to be as official as primary content and you can easily publish it as your personal views and also in the first person (not necessarily). Secondary content is an integral part of your long-term content strategy. I won’t say it is less important compared to your primary content because it is a secondary content that generates targeted traffic and also gets you repeat visitors. Secondary content also increases the authority quotient of your website or blog. It helps you generate a community around your online presence. You can also create secondary content to submit articles and blog posts on other websites and blogs.

Difference between content writing and content consulting

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Some of my clients somehow get this notion that since I’m writing content for them, I should also carefully go through their websites and suggest what sort of content they should have in order to improve their conversion rate as well as search engine rankings. Sometimes the refrain is “give me some good ideas and if I like them, you will get to work with them.”

Well, thanks but no thanks. Reviewing a website and coming up with content ideas is a part of content strategy on the client’s side and content consulting on my side. I charge an hourly rate of $ 40 for reviewing websites and helping clients formulate and execute an efficient content strategy.

What is content consulting?

When I do content consulting for you I thoroughly study your market, your business, the content publishing trends of your competitors and then accordingly I come up with a list of subjects you should cover on your website or blog. You might think, oh well, even I can do that, but it is easier said than done and most of the content strategies (if you can call them content strategies at all) fail to show results just due to this reason. There is a reason content strategists and consultants are paid 1000s of dollars by big businesses to formulate content strategies. Anyway, when I do content consulting for you I provide

Complete analysis of your existing content
Suggestions regarding how you can streamline your existing content
Keyword analysis according to your business and target audience
A real-world compilation of keywords and search terms actually used by laypersons
Preparing a list of titles and topics to be covered according to the collection of keywords and search terms we have
Providing quality content for your website, blog and social media profiles
Identifying channels where you can promote your content and increase visibility and creating appropriate content whenever, wherever needed

So you can see content consulting is a complete operation.

What is content writing?

The answer is simple, you provide me the titles and keywords, and accordingly I prepare the content (or get it written from a writers) and send it to you. Content writing does not involve analyzing your website and suggesting article and blog topics – I charge extra for that.

Sorry if I sound a bit gruff but some of the clients use this sneaky way of getting more work done for less payment.

Why outsource to a content writing service

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Looking for a professional content writing service to outsource your writing jobs? Writers come cheap, and they also come expensive, it depends on what you are looking for. As a serious content provider who prefers to compete over quality rather than on price, I prefer to work with clients who understand the importance of high-quality content and also understand that you have to make certain investment in order to improve conversion rate.

No need to hire full-time writers when you can outsource to a content writing service

It makes sense to hire full-time content writers only if you are going to use their services all the month, every month. And once you have hired them on a permanent basis, you are stuck with their abilities and inabilities. Of course you can hire specialist copywriters but then you have to take care of everything such as

Provide them office space
Provide them infrastructure
Give them pay and other benefits mandated by the law
Be vulnerable to lawsuits in case you need to take some action
Do quality control yourself
Search for newer stuff if the existing doesn’t deliver

And this goes on and on.

By outsourcing your work to a content writing service you can access global talent

Writing is a talent, it’s an ability, and it’s a passion. It doesn’t really matter what your native language is or if you have a degree in linguistics. You can either write or cannot write, and by the end of the day all that matters is how well your writing has performed. Anybody from anywhere can be a good writer, and a good thing about the Internet is, you can access a highly talented writer from across the globe even at the cost of a pizza sometimes!

Hiring talent from all over the world has its benefits (it also has its disadvantages but then every option comes with its own set of disadvantages) for instance you get to choose the best irrespective of where your business is, you don’t have to stick to local business hours and sometimes your documents are ready by the time you start your day (due to the time difference).

There are financial benefits also to think of

When you outsource to a content writing service, you’re paying only for the performance. You’re paying for the work being done. You don’t have to pay for multiple revisions and you don’t have to pay to the writers whether they have work to do or not. You pay exactly for what you get. When you outsource:

You are not paying for hardware and software
You are not paying for software and hardware upgrades
You are saving on the employment benefits
You are saving on office space
You are getting trained writers at a very low cost
You don’t have to spend money on hiring and firing writers

Additional benefits of outsourcing your work to external content writers

You get to work with online copywriters who are well-versed with writing for the Internet
Experienced and established content writers are very active on social media
They are in the hub of technology
They know how to write search engine friendly content
All the editing and proofreading is already done by the time you get your documents
There is greater accountability
There is a larger talent pool.
The timings are highly flexible: your content is being prepared even when you are sleeping or holidaying

Of course there are problems associated with outsourcing your content writing needs but aren’t there problems with every aspect of life and commerce? Just like in any field of business and personal life you have to be careful of what sort of people you deal with, the same applies to people you hire for your work.

Length of title and description

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In terms of SEO does it matter how long are your page title and description? Although I won’t suggest that you create inordinately long titles and descriptions, if you have something really meaningful to say and you’re not simply stuffing keywords, I don’t think the length adversely affects your SEO. You are advised to create shorter page titles and descriptions because beyond a certain length they cannot be read in the search engine listings. For instance, in a title Google reads up to 66 characters and in description there should not be more than 160 characters.

Even your browser is incapable of showing more than a certain number of characters in the title bar.

So if you are planning to write a bit longer titles and descriptions, just make sure that the important part — the part people can make sense of — appears within the advised character length limit.

SEO Copywriting: word length and keyword density

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I’ve come to observe that lots of clients are worried about the length of SEO articles when they see my rates. On an average I offer to write 300-400 words, and then I charge a certain amount for every extra bracket of hundred words. It’s not that the extra words matter; sometimes there is no other way to avoid those extra words. Those for whom price does not matter are not concerned with the length of the SEO articles I deliver as long as the articles solve their purpose. But there are some clients that start suggesting a fewer number of words at a reduced price. Then I have to explain to them that the number hardly matters: what matters is the central message and the kind of competition they face from other websites and web pages, and hence they should let their topic decide what should be the length of their SEO articles.

So what should be the ideal word length and keyword density for SEO article?

There is no rule of thumb: neither for word length nor for keyword density. Everything depends on what your SEO article aims to achieve; what do you expect of your SEO article? Search engine rankings? If it is only search engine rankings that you are looking for then I am sorry you don’t need and SEO copywriter, you can do it yourself. The purpose of a genuine SEO article is to provide appropriate and relevant information to its readers. Optimization is a process that manifests naturally and that is why sometimes it is also called natural optimization. If you stick to your topic and explain to your readers what you actually intend to explain then you automatically get an SEO article. You write a good article but write it in such a manner that it is easier to crawl and easier to read. Make your writing and the arrangement of your content search engine friendly and you have got yourself an SEO article. An SEO copywriter knows how to achieve that.

Use your relevant keywords not for the sake of using them but to make your article more relevant and expressive. A keyword should be there because it HAS to be there. But just to be on a safer side use your keyword in the headings, in the bold text and while writing bullets and anchor text. Also use your keywords and key phrases while defining the title of your webpage. Don’t get too worried about the length of the article: it should be as long as it needs to be. So if you can say something in 60 words then there is no need to write 400 words and if some SEO article requires 700 words then you should not try to cram it within 300 words. Just to save a few dollars you should not compromise on the quality of your SEO articles.

Difference between a blog and a website

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You can use both a blog and a website to publish on the Internet. These days there doesnt remain much of a difference between a blog and a website since many web designers and developers these days are using blogging software to manage and publish websites that have got nothing to do with blogging. In order to understand the difference between a blog and a website you must know what a blog is and I safely assume that you know what a website is.

What is a blog

Blogging began with online journaling where people used blogs to publish their day-to-day thoughts and share them with family, friends and colleagues. In a blog there is mostly a first page that contains a collection of recently posted blog posts and then on the side or in the footer you have various links that you can use to jump from post to post and archive to archive. The content on a blog is mostly arranged in a linear fashion with the latest post appearing at the top. You can use a blog to chronicle your day-to-day activities, your learning process, news and updates about your organization or product, publish your literary thoughts and scientific findings and discuss all sorts of social as well as political issues. Blogging is perhaps the easiest form of publishing. You can either use one of the freely available blogging platforms to post your blog or you can register your own domain name and then publish your blog under that domain name: it all depends upon how comfortable you are setting up things.

So the basic difference between a blog and a website is that on a website your main page remains static (it is constantly changing in case of a blog) and other pages contain mostly static information. On blogs — at least on majority of blogs — you can leave comments and interact with bloggers and other visitors. Most of the times this does not happen in case of a website although even on a website you can have online forums and discussion threads.

Corporate and organizational websites follow professional, formal approach of presenting information to the visitors. Blogs are a bit informal; you can just let yourself lose and talk to your visitors informally. Some people say that you need to get a website designed whereas you dont need to get your blog designed but I dont believe in that. If you are a serious blogger then you must pay close attention to the way your blog looks and you should hire a professional web designer to get the main theme of your blog developed.

Many companies and organizations these days simultaneously manage blogs and websites. The greatest benefit of publishing a regular blog is that blogs are indexed by search engines with greater frequency compared to conventional websites because they expect the information on blogs to change very fast, and in fact the information does change on a daily basis on a blog. People dont have much incentive to visit the conventional website but they do visit company blogs regularly in order to seek new information and tips. They are also interested in taking part in the ongoing discussions on the comments section. This increases overall traffic to the blog and the main company website can bask in the glory of the blog (that is, get more traffic through the blog).

So given a choice should you have a blog or a website for your company? I would suggest you have both but you run them under a single domain. For instance you can have the main company website under your domain name and then under a subdirectory you can run your blog. This way you dont have to maintain two separate domains and the effect of traffic is greater when all the visitors are coming to a single domain.

Difference between copywriting and content writing

Difference between content writing and copywriting.What’s the difference between copywriting and content writing especially in the context of writing for the Web – for websites and blogs?

While adding another blog post, the following definitions came to my mind:

Content writing means informing and educating your visitors to increase your brand visibility and customer engagement.
Copywriting means informing and educating your visitors and then convincing them to buy from you.

In content writing, the “buy” factor is missing and in copywriting, the “buy” factor dominates the discourse.

What are the broad differences?

This is something that constantly crops up especially when lines are constantly being blurred.

As a professional content writer I’m often hired to improve conversion rate and increase sales but isn’t increasing sales the job of a copywriter rather than a content writer?

But since my content writing services also help my clients experience a significant increase in their sales they have no qualms in saying that I provide them copywriting services.

Whether there is much difference between copywriting and content writing depends on how you evaluate the act of writing, what sort of expressions you use, and what is the end result?

Yes, the end result of content writing can be totally different from that of copywriting.

A lot has changed since I wrote this webpage for the first time.

I notice it was somewhere in 2012.

Although content marketing was growing in leaps and bounds on the strength of targeted content writing, the big difference between then and now is, it’s been clearly established that content marketing has proven its mettle and big and small businesses are switching to content marketing from conventional advertising and marketing to promote their brands and businesses.

It means they are depending more on their content.

Their content no longer has to just inform, it also has to sell.

An average content writer these days, and I’m talking about an experienced, well-meaning, and professional content writer, is also adept at the art of copywriting, that is, in the art of writing sales-oriented literature.

In fact, on many American blogs they don’t even talk about content writing.

Google trends data on content writing and copywriting.

They call it online copywriting whenever you’re writing for a website or a blog.

Content writing vs copywriting: table of differences

Content writing	Copywriting
Informs and educates	Informs, educates and sells.
Conversational and informative	More stress is on selling the product or prompting the reader to perform a particular task.
Any good writer can be a content writer	Copywriting requires a special talent of being able to convince people through written words.
The central purpose is delivering value through informative content	The central purpose is to sell
Caters to the intellect	Caters to emotions
Builds a narrative	Uses lots of action words
Relaxed and conversational	Invokes a sense of urgency
Examples: blog posts, white papers, social media posts, magazine articles, newspaper articles, e-books, case studies and company webpages.	Examples: sales pages, landing page copy, main website content, email marketing campaigns, video scripts, brochures, ad copies, press releases and slogans and taglines.
End result: Informed and educated audience	End result: Audience turned into paying customers and clients

Copywriting explained

In the context of the Internet, copywriting (or copy writing) is mostly termed as online copywriting and that means writing for websites.

Copywriting is a term derived from advertising.

It means writing promotional literature whether it’s an advertisement, a sales copy, or a website’s home page prompting people to buy something.

Copywriting means, using your words, using your language, in such a manner that it prompts people to take an action. Whatever that action is.

It is more conversational and interactive.

It is also forceful.

Remember that when you want people to buy from you, you have to sound fluent and forceful at the same time.

Do you know that before becoming a famous author Salman Rushdie was a copywriter at Ogilvy and Mather. Just a trivia.

Here are 2 examples of copywriting that are slightly different from content writing:

Copywriting for a landing page

A landing page is normally promoted through a PPC campaign.

People directly land on a landing page and this is why it is called a “landing page”.

Some people mistakenly call their website homepage as the landing page because they assume everybody first comes on the homepage whereas this is not the case.

People enter your website from various entry points.

For example, you have reached the Credible Content Writing Services website via this page or any other page that you must have come across either on a search engine or social networking website.

For a landing page you don’t do content writing, what you do is copywriting because the sole purpose of a landing page is capturing leads and making sales.

You need strong copywriting for that.

Email marketing campaign

Your email marketing campaigns also depend on your ability to convince people into either directly buying products from you or click the links mentioned in the email, visit your website, and then buy products from you.

Copywriting plays a very big role in increasing the conversion rate of your individual email marketing campaigns.

Copywriting is more geared towards making sales rather than informing and educating your prospective customers and clients and solving their problems.

Copywriting doesn’t solve problems, it convinces people into doing business with you.

When I say it doesn’t solve any problems I’m not saying that it has got nothing to do with solving problems because basically, whenever you write, you offer a solution.

So, whenever you are writing, you’re solving people’s problems and without solving people’s problems, you cannot make them buy from you.

When you are highlighting the overwhelming benefits of your product or service through your sales copy, you are actually offering your audience a solution.

As I mentioned, it’s promotional literature and it contains lots of action words such “do”, “buy”, “contact”, “earn”, “get well”, “hire us”, etc.

This type of writing highlights the benefits of a product or a service in order to sell it.

It is highly interactive; it directly talks to the reader and it involves lots of emotions (buying, most of the times, is an emotional action).

Content writing explained

Content writing means writing to inform, educate or interact.

Although you can write content to sell products and services, content writing doesn’t always involve promotional literature.

Some pages on a website might be promotional, and some might exist just for the purpose of educating the visitors.

A good example of content writing is blogging.

Over the years you create 100s, or maybe even 1000s of blog posts as a process of your content marketing effort.

These blog posts may not get you direct sales but they help you build a platform that helps you promote your products and services and consequently, generate more leads and sales.

I get lots of content writing and copywriting work through my Credible Content Blog.

The job of content writing, contrary to that of copywriting, is to keep your audience engaged and provide them enough information to keep them coming to your website or blog again and again.

Content writing can entertain them, educate them, inform them, offer solutions to their problems, hold conversations with them and make it possible for them to find your website and individual pages on search engines.

Content writing these days allows you to create a formidable presence for you on the Internet.

As you must be aware, there are multiple channels on the web these days. You do not just have to publish content on your own website or blog, you also have to keep your social networking and social media profiles updated.

Content writing also involves maintaining a presence on websites like LinkedIn (especially for B2B marketing), Twitter, and Facebook.

Examples of content writing:

Blogging
SEO content writing
Helpful articles
Forum posts
LinkedIn updates
Facebook and Twitter updates
Newsletter

There isn’t much difference between content writing and copywriting on a day-to-day basis especially when your content writer also helps you make more sales.

Conclusion regarding difference between copywriting and content writing

Many people tend to mix copywriting and content writing, and I too don’t differentiate much on my website, but if you really dig deeper, copywriting is a specialty and not everybody can pursue this vocation.

It requires special talent.

You need to have a knack for marketing and advertising.

Content writing can be done by anybody who can write convincingly.

Fortunately, since I have had experience in both, I can provide you copywriting as well as content writing, whether you want to maintain a difference or not is another matter.

Content writing glossary

Content writing glossary.

[catlist name=”Content Writing Glossary”]

Difference between a Home page and a Normal page

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Yesterday a client, when I sent her my rate sheet, asked me what’s the difference between writing content for a home page and a normal page because I’ve mentioned different rates and I charge more for the home page. I think it was a legitimate question and the answer deserves a separate page.

Home page

For a website every page is important for you never know which page is going to turn a visitor into a buyer or a subscriber. Still, there are pages, and there are "pages". Your home page is your best foot forward and by the end of the day, it’s your home page that gets the most hits and consequently, the greatest exposure.

Your home page is the essence of your philosophy; it represents the crux of your online presence. No matter from where a visitor enters your website, once he or she has decided to stay and explore further, the natural destination is the home page because from there one can reach all the sections of your website.

Whether it’s just 30 words you have on your home page or 300, every word counts. And when every word counts, then your content doesn’t remain "normal". I spend greater amount of time on your home page copy. I do thorough research. I visit multiple websites (in the field similar to yours) to see how they have written the copy and what impact it makes upon the visitor. The entire message of your website — who you are, what benefits you provide, what’d’s your experience, how much you cost — is summed up in your home page copy. Your home page copy is a sales copy without sounding like a sales copy. It establishes trust. It lays the foundation for further business opportunities. It is your first impression.

Normal page

A normal page can be any information page on your website. Your "services" page, for instance, is an example of a normal page. On this page you list your various services, what methodologies you use and what are the end-benefits to the consumers. Then "about us" is a normal page where you talk about your company, your team and its various abilities, your history, credentials, philosophy, business approach and vision. Case studies can be normal pages.

Normal pages are more focused. They generally handle single topics and their primary purpose is to help the customer or the client arrive at an educated decision. Although you can make a normal page sound like a sales copy, it is often not recommended.

Meaning of organic SEO

What is organic SEO in terms of copywriting?

How does organic SEO copywriting help?

What is organic SEO further explained

How does content writing help you in organic SEO?

What are the benefits of organic SEO

What organic SEO copywriting practices can adversely affect your search engine rankings?

What does a website writer do?

What are the benefits of hiring a website writer?

What does a website writer do?

What qualities should you look for when hiring a website writer for your business?

In what different ways you can use the services of a website writer?

Blogging Services:

Web Content Services:

Information Articles:

Press Releases:

Social Media Posts:

Email Marketing Campaigns:

Video Scripts:

E-books and Whitepapers:

Case Studies:

Website Copy Audits:

Infographics and Visual Content:

FAQs and Knowledge Base Articles:

Website Localization:

Guest Posting and Backlink Outreach:

Social Media Content Strategy:

What is a landing page and how it is different from a normal web page?

When do you use a landing page?

When do you use a normal web page?

What is SEO content?

8 Steps to creating SEO content

Researching your audience before creating SEO content

Compiling a comprehensive list of keywords and key phrases for your SEO content

Using keywords and key phrases in your title

Focusing on a single key phrase when writing your SEO content

Organizing your SEO content using appropriate headings, subheadings and bullets

Using as much interlinking as possible

Avoiding excessive use of keywords and key phrases while creating SEO content

Keeping your SEO content as relevant as possible

Qualities to look for when you hire someone to write your SEO content

Different types of SEO content

How should you develop your SEO content strategy?

1. Set Clear Goals:

2. Know Your Audience:

3. Conduct Content Audit:

4. Define Your Unique Selling Proposition (USP):

5. Choose Content Types:

6. Plan Content Creation:

7. Optimize for SEO:

8. Craft Compelling Headlines:

9. Focus on Value and Relevance:

10. Create Engaging Content:

11. Establish Content Distribution Channels:

12. Develop a Promotion Strategy:

13. Measure and Analyze Results:

14. Make Data-Driven Decisions:

15. Stay Consistent:

16. Stay Updated with Trends:

17. Monitor Competitors:

18. Listen to Your Audience:

19. Repurpose Content:

20. Build a Community:

Things to consider when writing SEO content

What different sources can you use to write SEO content regularly?

1. Reddit:

2. LinkedIn:

3. News Publications:

4. Google Trends:

5. Niche Blogs:

6. Industry Forums:

7. Social Media:

8. Customer Feedback:

9. Q&A Platforms:

10. YouTube:

11. Industry Reports and Studies:

12. Customer Surveys and Polls:

13. Webinars and Conferences:

14. Keyword Research Tools:

15. Customer Support Interactions: