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Looking for a direct response copywriter to improve your conversion rate?

Direct response copywriting services

I can help you improve your response rate and generate more revenue.

So far, I have helped more than 55 companies with my direct response copywriting services increase their profits and grow beyond their goals.

Table of contents

What do I deliver as your preferred direct response copywriter?
Why do you need a direct response copywriter?
What makes direct response copywriting compelling and effective?
4 key elements of direct response copywriting
Outstanding features of direct response copywriting
Differences between direct response copywriting and normal copywriting
My direct response copywriting services
As a direct response copywriter, which industries can write for?
How direct response copywriting improves conversion rate
Is there something called indirect response copywriting? What’s the difference?

As a business oriented direct response copywriter, I fully understand that ultimately, what matters is how much revenue you generate, and this is where I effectively provide my copywriting services.

On different websites you may come across expressions like, “I have helped my clients collectively generate $ 500 million so far.”

No, I cannot make such a claim because most of the clients never share their financial details with me. That’s fine with me. It has never even occurred to me to ask.

Then how do I know that my direct response copywriting works?

I receive praises from them. They keep coming back to me. They keep recommending my services to their colleagues and friends. Most of my work these days comes from my existing clients’ recommendations.

What do I deliver as your preferred direct response copywriter?

What do I deliver as a direct response copywriter?

As a business owner, you obviously need results.

To get the best result out of direct response copywriting you need to clearly define what you want to achieve. Once you have decided that, the copy is written around that idea.

Over the years, after having worked with more than 800 clients, I have concluded that knowing what you want to achieve – your call to action – is very important.

With my direct response copywriting services, I can help you achieve the following:

Improve your CTR.
Improve your email open rate.
Prolong retention after people have heard from you.
Improve your search engine rankings (by raising the overall quality of your content).
Provoke instantaneous response to your marketing message.
Improve social media engagement.
Get better conversion from your landing page.
Make your website content more informative.
Acquire more users for your mobile app.

Why do you need a direct response copywriter?

Here is why:

Want people to act immediately after reading your email copy?

Want people to submit the contact form on your landing page right there right now?

Through direct response copywriting, you seek reaction immediately from your target audience.

You use direct response copywriting to make people

Contact you for work.
Download a document (e-book, case study, white paper).
Make a reservation (for a webinar or an online presentation).
Buy your product.
Book an appointment.
Follow you on social media.
Subscribe to your newsletter updates
Reach out to you.

The key here is “immediate reaction”. When you want to elicit immediate reaction, you need a direct response copywriter to write your copy.

Direct response copywriting services for

You can use my direct response copywriting services for

Email marketing
Landing pages
Social media marketing
Blogging
Brochures and pamphlets

Blogging? Yes, in blogging too you can use copywriting to elicit immediate response from your readers.

What makes direct response copywriting compelling and effective?

This form of copywriting has the following components:

A compelling headline or the subject line.
The proof that you understand the consumer pain points.
A solution your consumers can easily understand.
Testimonials and validation.
A call to action.

When writing a direct response landing page or email, it is very important that you are purposeful, intent driven, and you communicate compellingly.

You make a promise in the beginning that you’re going to solve a pressing problem. Then you draw an emotional picture of how your offer is going to change the life of the customer or client who is reading your copy.

Does it make sense to buy your product or service? Justify with logic.

Emotions draw attention to your marketing message, but logic makes people buy from you.

One of the biggest challenges in direct response copywriting is that you need to keep the readers hooked to your writing. Keep them reading. The moment they stop reading, they will grow disinterested, and you will lose your sale.

How to make your writing interesting?

Ask the right questions. Keep them curious. Make appropriate statements. Highlight segments that must draw attention. Learn how to create a rhythm of short and long sentences. Tell an engaging story.

4 key elements of direct response copywriting

Key elements of direct response copywriting

What makes your copywriting effective to an extent that people respond immediately? Here are a few things to take care of:

Persuasive tone

Through your writing, you convince the reader to take an action or believe in an idea. For this, you use an authoritative voice, your present facts and figures, and you use emotional triggers to provoke fear of missing, and other such strong emotions.

Customer-focused messaging

Every customer is looking for WIIFM – what’s in it for me.

You need to communicate this factor in clear language, as early as possible.

What is the value you are delivering? How does the reader of your copy stand to gain by performing the action you want him or her to perform.

Also, make sure that the language is friendly, easy to read, and easy to understand.

Sense of urgency

You want people to act as fast as possible to your CTA. Otherwise, they either get distracted, or disinterested. How do you do that? How do you raise the level of urgency?

Offer them something that they really need or want.

Write as if the offer is limited and they will lose the chance of buying if they don’t buy right now. Set a deadline. Create scarcity.

Incite the fear of missing out – research has shown that people are twice as wary of losing then they are excited about gaining something.

You can also use Power words such as Free, Now, Hurry, Today only, Buy instantly, Don’t miss out, and such.

Write a strong call to action

It is your CTA that makes people act. But it should be clear, and action driven.

Avoid using CTA like, “Buy now”, or “Click here”, and such. Make the benefit clear when you are writing your CTA.

Some good CTA’s are

Save 30% now
Reserve your seat
Start improving your rankings now
Begin your health journey
Become a better you
Avail the discount

That is, use stronger, action words with your CTA.

Outstanding features of direct response copywriting

Direct response copywriting is a powerful tool for businesses of all sizes to generate leads, sales, and conversions. It involves crafting compelling messages that motivate readers to take a specific action, such as visiting a website, making a purchase, or signing up for a newsletter.

Here are some outstanding features of direct response copywriting:

Clarity and conciseness

Focuses on a single, clear message. What do you want the reader to do? Make it crystal clear.
Uses short, easy-to-understand sentences and words. No one wants to read a convoluted sales pitch.
Avoids jargon and technical terms. Not everyone knows what you’re talking about.
Gets to the point quickly. Don’t waste the reader’s time.

Benefit-driven

Highlights the benefits of your product or service. What’s in it for the reader?
Quantifies the benefits whenever possible. Use numbers to make your claims more believable. Improve conversion rate.
Focuses on the reader’s needs and desires. What are their pain points? How can you help them?
Uses strong verbs and action words. Tell the reader what to do.

Credibility and trust

Backs up claims with evidence. Use testimonials, case studies, and data to build trust. Better conversion rate.
Uses a conversational tone. Talk to the reader like a friend, not a stranger.
Avoids hype and exaggeration. Be honest and transparent.
Provides contact information. Make it easy for readers to reach you.

Urgency and scarcity

Creates a sense of urgency. Make the reader feel like they need to act now.
Offers limited-time deals or discounts. This increases the perceived value of your offer.
Highlights the limited quantity of your product or service. This creates a sense of scarcity. Improve conversion rate.
Uses phrases like “limited time” and “only a few left.” This adds to the urgency.

Emotional appeal

Uses storytelling to connect with the reader on an emotional level. Share stories of people who have benefited from your product or service.
Appeals to the reader’s hopes, fears, and desires. What motivates them?
Uses vivid language and imagery to paint a picture in the reader’s mind. Make them feel like they can already experience the benefits of your offer. Better conversion rate.
Creates a sense of community or belonging. Make the reader feel like they’re part of something bigger.

Differences between direct response copywriting and normal copywriting

Purpose: Normal copywriting aims to inform or entertain; direct response copywriting aims to elicit immediate action.
Focus: Normal copywriting often builds brand awareness; direct response copywriting focuses on immediate sales.
Call to Action: Direct response always includes a strong, clear call to action; normal copywriting may not. Improve conversion rate.
Measurability: Direct response copywriting’s success is easily measurable; normal copywriting’s impact is less direct.
Style: Direct response is usually more aggressive and sales-oriented; normal copywriting can be subtler.
Audience Engagement: Direct response seeks immediate engagement; normal copywriting often aims for gradual engagement. Improve conversion rate.
Length: Direct response copy is often longer to persuade thoroughly; normal copy can be shorter and to the point.
Urgency: Direct response often creates a sense of urgency; normal copywriting is less urgent.
Personalization: Direct response is highly targeted and personalized; normal copywriting is often more general. Better conversion rate.
Testing: Direct response copywriting undergoes rigorous A/B testing; normal copywriting less so.
Headlines: Direct response headlines are directly tied to actions; normal headlines may prioritize creativity or branding.
Language: Direct response uses persuasive, action-driven language; normal copywriting may use varied tones.
Follow-up: Direct response includes mechanisms for immediate follow-up; normal copywriting often lacks this.
Offers: Direct response makes specific offers; normal copywriting may not make any offers. Better conversion rate.
Guarantees: Direct response often includes guarantees; this is less common in normal copywriting.
Emotional Appeal: Direct response leverages strong emotions for immediate action; normal copy employs a broader emotional spectrum.
Benefits Over Features: Direct response emphasizes benefits more than features; normal copywriting balances both.
Psychological Triggers: Direct response heavily uses psychological triggers; normal copywriting uses them more subtly.
Customer Testimonials: Direct response often includes customer testimonials; normal copywriting less frequently. Better conversion rate.
Medium Use: Direct response is common in emails, landing pages, and mailers; normal copywriting spans a broader range of media.

My direct response copywriting services

As an experienced copywriter I can help you improve the response rate of your email campaigns and landing pages. I have developed a process of approaching direct response copywriting to get you the maximum response from your prospective customers and clients. I don’t base my writing on trial and error.

Here is what I will do as your direct response copywriter:

Understand your product or service

To be able to become an advocate of your product or service, it is very important that I understand what the biggest reason people would buy from you?

What would compel them? What is so irresistible in your product or service?

Understand your market

What troubles your customers and clients and how your product or service can eliminate those troubles? What sort of competition you face? Why you are better than your competitors? Improve conversion rate.

Write compellingly and persuasively

One of the biggest objectives of direct response copywriting is to prompt people to act, and this can only be achieved if you communicate your message compellingly and persuasive enough. Better conversion rate.

Communicate a distinct personality

It is very important for your customers and clients to envision your personality when they are reading your copy. Otherwise, they won’t be able to relate and if they don’t relate, they won’t believe your message, and if they don’t believe, they won’t buy from you.

Write in a language that is easy to understand

I achieve that without dumbifying my writing. It is professional, yet simple. It is easier to read yet it makes an impact. It uses the right balance of emotions and logic.

As a direct response copywriter, which industries can I write for?

I have been doing copywriting work for different industries for more than 17 years now (this is 2022-end).

Although I’m more comfortable writing on technology, digital marketing, content marketing, and web design, I have also done direct response copywriting for the following industries:

Real estate
Healthcare
Accounting and bookkeeping
Background check
Construction
Business consulting
Fintech
Personal and business coaching
Self-development
Cloud computing
Investment consulting
Non-profit work
Legal consulting
Logistics

Am I an expert in all these industries? No I’m not. Then how do I do direct response copywriting for these industries? Improve conversion rate.

To be able to work as a professional direct response copywriter, although you need a certain level of understanding of the industry you are writing for, you don’t need to be an expert.

I will give you a small example:

Recently I was approached by someone to write an email for someone who works at a delivery station. I had no idea what a delivery station is. Then there are people called “dwell chasers” – I had no idea what they did. The brief that she sent was riddled with jargon and I didn’t understand most of it. Better conversion rate.

Without getting rattled, I created a bulleted list of all the words and terms I didn’t understand.

She sent me all the explanations. I wrote the email. It was exactly what she was looking for.

Hence, whenever I don’t understand something, I seek information from the client – enough information to enable me to write the copy.

Wouldn’t it be easier for the client to seek someone who is an expert in the industry? Better conversion rate.

It isn’t normally easy to find an expert who is also a good writer. As a direct response copywriter, one should be able to write compellingly, and persuasively, and this can be achieved even when you’re not an industry expert.

It is very difficult to find a combination of an industry expert and also a good writer. An industry expert without good writing skills is obviously of no use. On the other hand, a good writer who can learn a few things about your industry and then convincingly write your marketing message, is much more useful to you.

How direct response copywriting improves conversion rate

Highlights Urgency: Encourages quick action, improving conversion rates.
Uses Emotional Triggers: Connects with readers’ emotions, leading to better conversion rates.
Offers Clear Benefits: Makes benefits obvious, enhancing conversion rates.
Creates Relatable Scenarios: Helps readers identify with the content, improving conversion rates.
Uses Strong Call-to-Actions (CTAs): Directs readers effectively, boosting conversion rates.
Incorporates Social Proof: Builds trust and credibility, aiding better conversion rates.
Leverages Storytelling: Engages and persuades readers, improving conversion rates.
Presents Solutions: Addresses readers’ problems, leading to better conversion rates.
Employs Persuasive Language: Influences readers’ decisions, enhancing conversion rates.
Focuses on Reader’s Needs: Personalizes the message, improving conversion rates.
Demonstrates Product Value: Clarifies why the product is worth it, boosting conversion rates.
Uses Testimonials and Reviews: Provides real-life proofs, leading to better conversion rates.
Creates a Sense of Scarcity: Induces fear of missing out, improving conversion rates.
Highlights Exclusivity: Makes the offer feel special, enhancing conversion rates.
Provides Clear Instructions: Guides users on what to do next, boosting conversion rates.
Utilizes Powerful Headlines: Grabs attention immediately, leading to better conversion rates.
Answers Potential Objections: Addresses doubts upfront, improving conversion rates.
Employs Consistent Messaging: Maintains brand voice throughout, enhancing conversion rates.
Highlights Limited Time Offers: Creates urgency, boosting conversion rates.
Uses Data and Statistics: Adds credibility to the message, leading to better conversion rates.
Incorporates Visual Elements: Enhances the appeal of the copy, improving conversion rates.
Optimizes for Readability: Ensures the copy is easy to read, enhancing conversion rates.
Tailors Content to Audience Segments: Personalizes experiences, boosting conversion rates.
Tests and Optimizes Copy: Continuously improves copy for effectiveness, leading to better conversion rates.
Aligns with the Sales Funnel: Matches copy to the buyer’s journey stage, improving conversion rates.

Is there something called indirect response copywriting? What’s the difference?

Just like there is direct response copywriting, there is also indirect response copywriting. You already know the meaning of direct response copywriting? What is indirect response copywriting?

You don’t always want to elicit immediate response. Immediate response comes from just 10-15% of your content. Most of the response is delayed – you want to keep your audience engaged so that it becomes more receptive to your direct response messages. Improve conversion rate.

Direct response copywriting doesn’t work in isolation. You can’t just send an email to somebody’s inbox and then expect that person to respond favorably. There are many factors that play together, and one of the biggest factors is the fact that you have been engaging that person for a long time.

You achieve this through indirect response copywriting. Frankly, I don’t think there is such a term as “indirect response copywriting”, but copywriting done to keep your audience engaged for a long time can be termed as such.

Some examples are informative articles, blog posts, newsletter issues, and social media posts.

Looking for an experienced copywriter who can help you with your direct response copywriting project? Contact me today.

Content Writer For Writing Product Descriptions

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Content writing and copywriting services for writing product descriptions.

Are you looking for a content writer who can write highly compelling product descriptions for your online retail store or e-commerce website?

On this webpage I’m going to talk about the following topics:

Content writing services for writing product descriptions.
Content writer for writing product descriptions
Content writer for product descriptions
Content writing for product descriptions
Product description content writer
Product description content writing

Table of contents:

Why do you need to work with a professional writer to write product descriptions?
How do your product descriptions help in SEO?
Different types of product descriptions I can write
So, how does a professional content writer or copywriter help you create the perfect product descriptions?
As a professional content writer and copywriter, I stick to the following guidelines when writing product descriptions
Use call-to-action at strategical places
What makes me a capable content writer for product descriptions?

Online retail stores are booming. Even before the Covid-19 outbreak, a greater number of people were buying online.

According to a Big Commerce study, almost 80% of Americans last year shopped online at least once in a month. 5% shopped online daily.

According to United Nations Conference on Trade and Development, the global e-commerce has hit $25.6 trillion.

What do these figures tell you? They tell you that the competition is tough and every customer matters. Writing compelling product descriptions with the help of a professional content writer can make a big difference.

Why do you need to work with a professional writer to write product descriptions?

Frankly, I don’t need to explain that to you. As a business owner you already understand how important it is to write product descriptions that can influence your customers and convince them to buy from you.

What is a product description?

What is a product description?

When you add a product in your online catalog, you need to describe its features in a manner your customers can understand.

The description gives your prospective customers all the details about the product such as the size, the color, the configuration if it is a gadget or an appliance, the make, and all other attributes that give the visitors a feeling that they are actually standing in a shop and looking at the product.

I was once writing for a gemstone company and was writing product descriptions for their bracelets.

They wanted stories of the gemstones included in the descriptions such as what is the origin of the gemstones, what are the folklores associated with them, what sort of vibrations they create and what positive changes can be expected once someone begins to wear those bracelets.

When you go to a shop or a retail store, there is a salesperson, or someone who can walk you through the various features of a product.

The same job is done by your product description when you go to an online retail store or an e-commerce website.

An effective product description must be conversational and packed with useful information.

A well-written product description must convince your visitors into believing that there is no other option but to buy your product.

A content writer can help you with that: he or she can write compelling and engaging product descriptions that make your customers want to buy your product.

Product description can be funny, serious or cynical, based on the overall theme of your branding.

How do your product descriptions help in SEO?

Drive targeted traffic: Well-crafted product descriptions significantly boost SEO rankings, attracting more potential buyers specifically looking for your products.
Enhance keyword relevance: They effectively incorporate relevant, researched keywords, making your products more visible in search engine results.
Decrease bounce rates: Engaging and informative descriptions captivate visitors, keeping them on your page longer, which search engines interpret as a sign of quality content. Content writer for product descriptions.
Directly increase conversions: Descriptive, persuasive, and well-structured text transforms casual visitors into committed customers by clearly communicating value.
Improve click-through rates: Compelling meta descriptions shown in search results significantly increase the likelihood of clicks, driving more traffic to your site.
Provide a better user experience: Clear, informative, and easy-to-read descriptions make the online shopping process more enjoyable and less confusing for customers.
Establish a consistent brand voice: A consistent tone and style in your product descriptions help in solidifying your brand identity and distinguishing you from competitors. Product description content writing.
Secure a competitive edge: Unique and keyword-rich content can elevate your products above competitors in search results, capturing more market share.
Build customer trust: Detailed, honest, and transparent descriptions foster trust and credibility among your customer base, encouraging repeat business and referrals.
Facilitate content sharing: Exceptional product stories with emotional or unique elements are more likely to be shared, increasing backlinks and overall traffic. Product description content writer.
Complement visual elements: Descriptions provide essential context to images and videos, helping customers fully understand the features and benefits of your products.
Clearly highlight benefits: Stating product benefits in a clear and concise manner helps in matching user search intent, leading to better SEO performance and customer satisfaction.
Address specific pain points: Descriptions that directly solve common problems can attract and convert a more targeted customer base, improving both sales and site relevance.
Increase site engagement: The longer visitors stay and interact with your content, the more it signals to search engines that your site provides valuable information.
Leverage rich snippets: Well-structured and informative descriptions can lead to rich snippets in search results, significantly increasing visibility and click-through rates. Content writing for product descriptions.
Target niche markets: They’re an ideal place to incorporate niche, long-tail keywords that might not fit naturally elsewhere on your site but can attract a very specific audience.
Optimize for mobile users: Good product descriptions are crucial for mobile SEO, ensuring that the growing number of mobile shoppers have a positive experience on your site.
Prompt customer reviews: Engaged and informed customers are more likely to leave reviews, which not only boost SEO but also provide social proof to future customers.
Align with voice search trends: As voice search becomes more popular, conversational and question-answering descriptions align well with how people are increasingly searching.
Improve product accessibility: For visually impaired users, clear and detailed descriptions are essential for understanding the products, improving both accessibility and SEO.
Boost social media engagement: Engaging and shareable product descriptions are more likely to be shared on social platforms, increasing visibility and traffic. Product description content writer.
Aid search engine understanding: They help search engines understand and accurately categorize your content, which is crucial for appearing in relevant searches.
Minimize returns: Clear and accurate descriptions ensure customers know exactly what they’re buying, reducing the likelihood of dissatisfaction and returns.
Strengthen local SEO: Including locations or local keywords in your descriptions can significantly improve visibility in local search results, attracting nearby customers. Content writer for product descriptions.
Integrate with broader marketing strategies: Descriptions can be repurposed for various marketing materials, ensuring a consistent message across ads, emails, and more.
Reach a global audience: Translating your descriptions can open up new markets by making your products accessible and understandable to international customers.
Encourage upselling and cross-selling: Including related products and benefits within your descriptions can subtly encourage customers to make larger purchases.
Deter content duplication: Creating unique and original descriptions for each product helps prevent issues with duplicated content, which can negatively impact SEO.
Enhance image SEO: Using descriptions to create informative alt text and captions can improve your rankings in image searches, driving additional traffic. Product description content writing.
Contribute to a well-organized site: Effective and well-placed descriptions contribute to a logical site structure, which is favored by search engines and users alike.
Foster customer loyalty: Providing consistently high-quality, informative content encourages customers to return to your site, trusting they’ll find what they need.
Provide a distinct competitive advantage: Superior, well-researched descriptions can clearly differentiate your products from competitors, capturing more attention and sales.
Support semantic search: Rich, contextually relevant descriptions contribute to a broader understanding of the topic for search engines, improving your site’s semantic footprint.
Encourage further exploration: Including internal links in your descriptions can guide visitors to additional products, increasing page views and potential sales. Content writer for product descriptions
Stay current with trends: Regularly updating descriptions to reflect current trends, seasons, or popular keywords can keep your content fresh and relevant, attracting more visitors.

Different types of product descriptions I can write

SEO-optimized descriptions: Integrate keywords strategically to boost search engine rankings and visibility. Content writer for product descriptions.
Brand-focused descriptions: Emphasize brand values and identity to create a consistent and compelling brand voice.
Emotional appeal descriptions: Use persuasive language to connect with customers’ emotions and desires.
Feature-based descriptions: Highlight and explain the key features and technical specifications of products. Product description content writer.
Benefit-driven descriptions: Focus on how the product improves the customer’s life or solves their problems.
Lifestyle descriptions: Describe how the product fits into the customer’s lifestyle, aspirations, or daily routine.
Storytelling descriptions: Weave a narrative around the product to engage readers and create a memorable impression.
Minimalist descriptions: Provide concise, clear, and straightforward information for quick decision-making. Content writing for product descriptions.
Comparative descriptions: Compare products to help customers understand differences and make informed choices.
Instructional descriptions: Include how-to-use information, tips, or guidance to add value and educate customers.
Humorous descriptions: Inject humor to entertain and engage customers, making your product memorable.
Luxury descriptions: Use sophisticated and elegant language to convey the premium quality and exclusivity of products.
Technical descriptions: Provide in-depth technical details for customers who seek specifications and functionality.
FAQ-style descriptions: Anticipate and answer common questions within the product description to inform and reassure buyers. Product description content writer.
Eco-friendly descriptions: Highlight sustainability, ethical sourcing, or green aspects of products to appeal to environmentally conscious consumers.

So, how does a professional content writer or copywriter help you create the perfect product descriptions?

Professional product description writing services

Buying is an emotional decision. You need a content writer who can make an emotional impact with your customers.

How do you make an emotional impact? By weaving a narrative.

As an experienced content writer, I know how important it is to empathize with your customers and write product descriptions that hit a nerve.

I know that product descriptions don’t work out of the box. They are specifically written for your audience.

It is very important that you write item descriptions according to your audience.

Some audience may prefer just 50 words. Some may prefer 200 words. Some prefer just the hard facts. Some want to read a story before they decide. Some like flowery language and some like official jargon.

What about using the manufacturer’s item descriptions?

When you are reselling something, many descriptions come from the manufacturer’s side.

For example, if you’re selling mobile phones, most of the models come with their own descriptions from the original manufacturer.

The problem with using the manufacturer’s descriptions is that they haven’t written these descriptions for your audience. They have simply described their product.

Even if they are selling the same product on their own website, they have written their descriptions catering to their own audience, keeping in mind their own branding message.

If people needed the same information, why would they purchase from you? Why not purchase from the original manufacturer?

There is a reason they are choosing to purchase from you.

Product description writing for different needs.

I can write product descriptions for:

E-commerce websites.
Online retail stores.
Websites like Amazon.com.
Landing pages.
Email marketing campaigns.
Brochures and flyers.

Anywhere you want to describe your products in an engaging manner, my content writing and copywriting services can help you.

As a professional content writer and copywriter, I stick to the following guidelines when writing product descriptions

Completely understand what your target audience wants

In fact, this is one of my main strengths. I prefer to understand your target customers completely before I get down to writing your product descriptions.

Even small things matter such as the average age of your buyers, their interests, how often they have shopped from your website and such.

Follow a friendly and casual writing style

Unless there is a pressing exception, I write in a very easy-going manner.

It doesn’t mean I’m careless about my writing. As much as my knowledge goes, there will be no spelling and grammar mistakes.

I will use short, crisp sentences. Please remember that my intention is not to impress your customers, but to provide them the needed information in a conversational manner.

They will feel as if a friend is talking to them.

A knowledgeable friend who knows everything about the product and what it can deliver to them.

Focus on the benefits of the product from the customer’s perspective

It’s not about what you want to tell your customer, but what the customer wants to know.

Since you are trying to sell a product, obviously there is going to be a tendency to promise the stars (there is nothing wrong in that).

But the description must be written from the perspective of your customer. What does she want? Why does she want it? What are the features that are going to be most appealing to her? What is the problem that she is trying to solve?

Take for example a mobile phone. You may think that the camera of your mobile phone is its greatest asset and selling point. But what if your customer is looking for a mobile phone she can easily carry around and charge in as little time as possible?

As much as possible, I will try to understand what your customer is looking for and then write your product descriptions accordingly.

Tell the story of the product in the description

A story doesn’t always have to have a hero, villain, a conflict or a resolution.

As mentioned above in the case of the gemstones, in many descriptions I described how these gemstones are extracted from their natural sources, and then what journeys they take to turn into beautiful bracelets.

Improve search engine rankings through optimized product descriptions

If you have scores of products in your CMS, they can be a good source of higher search engine rankings, provided your product descriptions are optimized for SEO.

For example, if you think that people may be searching for “hand sanitizers that leaves no residue” then this must be there in your product description that “our hand sanitizers leave no residue”.

Or if people are searching for “handbags made of recycled paper” your description must have “our handbags are made of completely recycled paper”.

What I’m saying is, as an SEO copywriter, I can incorporate your primary, secondary and LSI keywords into your product descriptions, contextually without stuffing them needlessly.

Use call-to-action at strategical places

Of course, there is a “Buy” button under the description and people are aware that when they are reading your product description, they are supposed to buy your product after that.

In many instances, they don’t. They need to be specifically told to buy your product otherwise they are missing a big chance.

This is where you need call-to-action. You cannot under use it, you cannot overuse it. You need to strategically introduce it into the copy of your product description so that your customers can feel the pull without feeling it strongly and ending up resisting it in the process.

What makes me capable content writer for product descriptions?

Content writing for product descriptions

In-depth SEO knowledge: I bring extensive experience in SEO content writing, ensuring product descriptions are optimized for search engines, increasing visibility and traffic.
Keyword integration expertise: I have a knack for seamlessly incorporating relevant keywords into engaging content, enhancing searchability without sacrificing quality.
Target audience understanding: I possess a deep understanding of various target demographics, allowing me to tailor content specifically to resonate with the intended audience.
Adaptive writing style: My ability to adapt my writing style to align with the product’s nature and the brand’s voice ensures a consistent and appealing user experience. Product description content writer.
Engagement focus: I create captivating product descriptions that engage readers from the first word to the last, encouraging them to read more and eventually make a purchase.
Clarity in communication: I excel in conveying complex product features and benefits in a clear, concise, and understandable manner, aiding in informed decision-making.
Creative storytelling ability: My skill in weaving compelling narratives around products helps in establishing an emotional connection with potential buyers. Product description content writing.
Persuasive writing techniques: I employ effective persuasive strategies in my writing, encouraging readers to take action, whether it’s making a purchase or exploring more products.
Comprehensive research skills: I conduct thorough research for each product, ensuring every description is informed, accurate, and enhances the customer’s understanding.
Competitive analysis: I analyze and understand what competitors offer, ensuring that the descriptions I write provide a competitive edge in the market. Content writing for product descriptions.
Originality in content: I pride myself on creating unique, plagiarism-free content that stands out and captures the unique selling points of each product.
Attention to detail: My meticulous approach ensures that every product description is detailed, leaving no important feature or benefit unmentioned.
Efficient delivery: I am known for my ability to deliver high-quality content within tight deadlines, understanding the fast-paced nature of the e-commerce industry.
Industry flexibility: My experience spans a wide range of industries, allowing me to write effectively for various products, from tech gadgets to fashion apparel.
Brand consistency: I ensure that all content I create is in line with the brand’s tone, message, and values, reinforcing brand identity and customer loyalty. Content writer for product descriptions.
Customer-centric writing: I always prioritize the customer’s perspective, focusing on what they care about most and addressing their needs and concerns through the content.
Ability to evoke emotions: I write with the intent to tap into the customer’s emotions, understanding that emotional appeal can powerfully influence purchasing decisions.
Culturally aware content: I produce content that is sensitive to and resonant with different cultures, ensuring the descriptions are appropriate and appealing to a global audience. Product description content writer.
Strong language skills: My command of language is reflected in grammatically sound, well-structured, and vocabulary-rich content that elevates the perceived quality of the product.
Commitment to ongoing learning: I continuously update my skills and knowledge in line with the latest SEO strategies and content marketing trends to ensure my writing stays relevant and effective.
Openness to feedback: I see feedback as an opportunity for growth and improvement, always willing to refine and revise content to meet and exceed expectations.
Analytical mindset: I regularly analyze the performance of the content I create, using insights to make data-driven improvements that enhance engagement and conversion rates. Content writer for product descriptions.
Problem-solving approach: I anticipate and proactively address potential customer questions or objections within the product descriptions, providing a smoother path to purchase.
Professional work ethic: My professionalism is evident in my reliable, consistent delivery of high-quality content and my respectful collaboration with clients and teams.
Technical writing ability: I can distill complex technical information into accessible, user-friendly language, making even the most intricate products understandable for the average consumer.
Understanding of multimedia: I recognize the power of complementing textual content with multimedia elements and know how to integrate these to enhance the overall impact.
Trend-conscious content creation: I stay abreast of the latest trends and consumer preferences, ensuring that the content I create feels fresh, relevant, and appealing.
Conversion-oriented writing: Every sentence I write is crafted with the primary goal of guiding the reader toward making a purchase, maximizing the ROI of each description.
Brevity with impact: I understand the value of the reader’s time, delivering content that is both concise and impactful, communicating key messages quickly and effectively. Product description content writer.
Innovative content strategies: I continuously seek new and creative ways to describe products, ensuring that content is not just informative but also intriguing and distinctive.
Empathetic approach: I write with empathy, understanding the customer’s needs, desires, and pain points, and reflecting this understanding in every product description.
Focus on sustainability: I can skillfully highlight eco-friendly aspects of products, appealing to environmentally conscious consumers and enhancing brand image.
Cultural relevance: I ensure that all content is not only accurate and informative but also culturally relevant, resonating well with the intended audience’s values and norms.
Commitment to quality: I rigorously proofread and edit my work to ensure that every piece of content delivered is of the highest quality, free from errors and inconsistencies.
Strategic content planning: I approach content writing with a strategic mindset, planning and structuring descriptions to maximize long-term SEO benefits and customer engagement.

Looking for a content writer or an SEO copywriter who can write your product descriptions?

Contact me for more details.

What Is Search Intent And How Knowing It Improves Your SEO

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What is search intent and why is it important for SEO?

When you are writing content, it is very important that you know the search intent of your reader persona.

Table of contents:

The importance of targeting informational search intent when writing content
Wondering how search intent improves SEO?
How does writing content for search intent improve your SEO?
35 reasons why knowing the correct search intent improves your rankings
The slight difference between commercial and transactional intent and how to target them through content writing
Converting different search intents into a solid sales funnel through strategic content writing
How does targeting search intent improve your SEO?

Targeting a search intent when writing content helps you improve your SEO.

In fact, I have created a small video to use in various blog posts and presentations when I quickly need to explain what is search intent. Here it is

In plain language, search intent means the intention with which a search engine user searches something.

Want to know how search intent improves SEO?

You can use search intent to improve SEO. These are direct connection between SEO and search intent.

Various SEO and digital marketing experts suggest that there are broadly for types of search intents:

Informational search intent.
Navigational search intent
Commercial search intent.
Transactional search intent

You can take your own example. When you search for something, what is your intention?

You are simply looking for information? Do you seek opinion from the others before you buy something? Are you ready to buy something?

For example, you want to improve your search engine rankings and you feel, reading a book might help.

You may search for “the best book on SEO” or “the best search engine optimization book”.

How search intent improves SEO.

If, instead of a book, you simply want to read some good material on SEO that you can implement on your website, you may search for “a detailed SEO guide”.

If you want to know how content writing can help you improve your rankings, you may search for “how does content writing improve SEO?”.

Sometimes you are seeking information just for the sake of seeking information.

Sometimes you want to buy something but before that you need some sort of re-affirmation.

These are different searcher intents.

You won’t look for “SEO copywriting tips” just because you want to kill some time. You need that information to achieve something.

If you want people to be able to find your website for the right search intent, you need to streamline your content accordingly.

Do you only target for the commercial or the transactional search intent?

Search intent

After all, you want to increase your sales.

As a professional content writer and an SEO copywriter, I want the maximum number of people submitting my contact form to hire me as their writer.

It’s not easy.

There are hundreds of content writing services there.

They are already ranking quite well for all my primary and secondary keywords (this may also be applicable to your business).

In such a case scenario, it is important that you strategically target a number of search intents and not just the transactional search intent, though, this is the ultimate goal.

The importance of targeting informational search intent when writing content

This is what Google says about the quality of content it wants to find.

Since it is easier to give my own example, I’m going to give my own example.

Unless you know that you need quality content writing services to improve your conversion rate, how are you going to decide to hire my services?

You need that particular level of awareness, to an extent that you are ready to spend money on my services.

Hence, as a service provider whose business depends on your level of awareness, I need to educate you.

Even if you have a basic idea of how my content writing services can help improve your conversion rate and bring down your bounce rate, you need a little bit of convincing through more information.

Also, if I need to convince you that SEO copywriting actually improves your search engine rankings, I must provide you hard facts.

I must explain to you why Google appreciates fresh content.

I must also explain to you how Google and other search engines evaluate your keywords when ranking your content.

This is one thing.

The second thing is, search engine terms like “content writing services”, “SEO copywriting services”, “blog writing services”, “freelance content writer”, and such, have already been optimized for, by other companies.

Competing with them is going to take a lot of time for me.

So, what do I do?

I publish lots of informational content to improve my rankings for longtail keywords.

It is easier to improve your search engine rankings for longtail keywords because they are less competitive.

Longtail keywords targeting informational search intent may not get me direct business, but it prepares the ground for my ultimate goal.

Since I’m regularly publishing valuable content that is full of useful information, other bloggers and online publishers often link to my content, giving a boost to my search engine rankings.

People share my content on social media channels, bringing in more visibility.

Since there is no dearth of information topics under content writing and SEO copywriting, I can publish practically unlimited number of webpages and blog posts without the risk of publishing duplicate content.

When I regularly publish content, Google crawls my website with greater frequency.

The benefit is that when I add new content it quickly gets indexed by Google. Sometimes, even within 10-15 minutes.

What sort of informational search intent you should target for when writing content or when aiming for SEO?

Suppose you are an accounting firm. You can cover lots of topics for which your prospective customers may not contact you for your services, but they can use your advice to solve many day-to-day problems.

Similarly, if you are a web developer wanting to attract startups and small businesses, you can write lots of informational content on the benefits of working with an independent web developer.

You can talk about the technologies that an average web developer uses to provide affordable and efficient web design services to startups and small businesses.

This way, you increase your visibility and this increased visibility prepares the ground for more business queries.

Informational intent topics begin with “why”, “how”, “when”, “where”, “how many”, “what”, “the top 10”, and so on.

An example: “when are the next Olympics going to be held after Covid?”

Another example: “what are the benefits of working with a content writer?”

Wondering how search intent improves SEO?

How search intent improves SEO

Imagine you’re lost in a giant library. You need a specific book, but there are millions of them! How do you find it quickly? By knowing what you’re looking for, right?

That’s exactly how search engines work. They want to show you the best results for what you’re actually looking for, not just any random page. This is where search intent comes in. It’s like a whisper telling the search engine what’s in your mind.

Search intent: It’s the reason behind someone’s search query. Are they curious? Wanting to buy something? Looking for instructions? Understanding this intent helps Google and other search engines show the most relevant results.

How does this improve SEO (Search Engine Optimization)?

Think of SEO as making your website the easiest book to find in the library. The better you understand search intent, the better you can optimize your website to show up for the right searches.

Here are five ways:

1. Keywords with Purpose:

Imagine searching for “pizza near me.” You’re not just looking for any pizza recipe, right? You want one you can order or visit now!

So, use keywords that show intent. Instead of just “pizza,” try “best pizza delivery Ghaziabad” or “pizza restaurants open late Ghaziabad.”

This tells Google exactly what you’re looking for and helps your website rank higher for those specific searches.

2. Content that Clicks:

Once someone clicks on your website, you want to keep them there. If they searched for “how to make slime,” don’t just show them a picture of slime! Give them a step-by-step guide with pictures and tips.

Create content that matches the searcher’s intent. Informative for informational searches, persuasive for buying searches, and entertaining for, well, entertaining searches!

3. Titles that Tell:

Think of your website’s title as a book’s spine label. It should tell you exactly what’s inside.

Don’t just use generic titles like “My Website.” Be specific! “Fun Slime Recipes for Kids” or “Order Delicious Pizzas Online in Ghaziabad” are much more likely to grab attention.

4. User-Friendly Design:

If the library shelves are all jumbled up, you’ll give up searching, right? Make your website easy to navigate.

Organize your content clearly, use headings and subheadings, and have a simple search bar. This helps users find what they’re looking for quickly, keeping them happy and coming back for more.

5. Local is Lovely:

Remember searching for “pizza near me”? Many searches are now location-specific.

If you have a local business, use local keywords and optimize your website for Google My Business. This helps people in your area find you easily.

By understanding and using search intent, you’re basically giving search engines a map to your website.

It’s like having a helpful librarian guiding lost readers straight to your book. So, keep these tips in mind, optimize your website with intent, and watch your online traffic soar!

Remember:

Focus on the user’s needs. What are they looking for?
Use relevant keywords and titles.
Create helpful and engaging content.
Make your website easy to navigate.
Target local searches if relevant.

With a little SEO magic and a focus on search intent, your website will be the most sought-after book on the digital bookshelf!

How does writing content for search intent improve your SEO?

Make sure your content matches what users need. Understand what people are looking for to create content that’s useful to them.
Keep users interested and avoid them leaving quickly. Content that matches what people are looking for can make them stay on your website.
Create content that speaks to your audience. If your content answers their questions or talks about what they care about, they’ll like it more and might buy from you. How search intent improves SEO.
Make people click on your content in search results. Write titles and descriptions that make them want to visit your page.
Get more people to visit your website by giving them helpful information. When your content matches what people are searching for, they’re more likely to find your site.
Use long-tail keywords well. These are specific words that match what people are searching for, bringing more visitors to your content.
Improve your chances of showing up in search results for the right queries. If your content matches what people are looking for, search engines will rank it higher. Search intent to improve SEO.
Make your website easier to use. Good content that matches what people want improves the website’s overall experience.
Avoid having similar or low-quality content. If your content is good for search intent, you won’t have problems with duplicated or weak content on your site.
Get better backlinks from trusted websites. Good content that matches what people need can attract links from respected sites, helping your SEO.
Make your website more trustworthy and important. When you have content that fits user intent, it builds your website’s reputation in your field.
Gain trust and respect from your audience. If your content always meets search intent, people will trust your brand more and become loyal customers. SEO and search intent.
Optimize your content to show up in featured snippets. If your content matches what people want to know, it might appear as a featured snippet in search results.
Have a better chance of showing up in “People Also Ask” sections. Content that fits user intent might also appear in these sections, giving you more visibility.
Get a bigger share of the conversation in your industry. By addressing different aspects of search intent, you can become a more influential voice.
Adjust your content for different stages of the buying process. Understand what people want at different times to create the right content.
Bring more potential customers to your site. Content that matches what people are looking for can attract those ready to buy. How search intent improves SEO.
Make your content work for voice search and virtual assistants. Optimize for search intent to reach users asking questions using voice commands.
Outdo your competition by understanding what people want. If others don’t focus on search intent, you can get more traffic and customers.
Answer specific questions in your content. Create content that directly responds to what people are asking. SEO and search intent.
Solve real problems your audience faces. Make sure your content helps people with their actual issues and concerns.
Pay attention to what search signals tell you. Analyze keywords and user behavior to make sure your content matches what users are searching for. Search intent to improve SEO.
Make your content easy to read and skim. Well-structured content that’s easy to scan keeps visitors interested.
Use pictures, graphics, and videos that fit your content. Visual elements can make your content more interesting and help users understand better.
Add structured data for better search results. Using structured data can help search engines understand your content and show more information in search results.
Keep your content current and relevant. Update your content to keep it fresh and valuable, which is good for SEO.
Listen to feedback from users and adjust your content strategy. Pay attention to comments and data to improve your content based on what people want. Search intent to improve SEO.
Improve your local SEO with content that matches local search intent. If you have a local business, create content that’s relevant to your local audience. Writing content for search intent.
Get more social media shares and interactions. Content that aligns with user intent is more likely to be shared on social media, which can help your SEO indirectly.
Include clear and persuasive calls to action (CTAs). Make it obvious what you want users to do next after reading your content.
Build a loyal following that comes back for more. Consistently delivering content that fits search intent can help you build a loyal audience.
Increase the number of visitors who become customers. Content that aligns with search intent can lead to more conversions because it attracts users who are ready to take action. Search intent to improve SEO.
Make sure users have a great experience and leave happy. Matching search intent ensures a good experience, which keeps people satisfied and coming back.
Make your content work well on mobile devices. Optimizing for mobile is important for reaching users on smartphones and tablets.
Create content that people want to share and link to. Content that meets search intent is more likely to be shared and linked to, which helps your SEO.
Avoid competing with your own content for the same keywords. Focus on different search intents for your various pieces of content to prevent conflicts. How search intent improves SEO.
Adapt to changes in search engine rules. As search engines get better at understanding what people want, your intent-based content will continue to perform well.
Use data and analytics to improve your strategy. Regularly look at data and SEO numbers to fine-tune your content strategy and adjust to changing search intent.
Get more leads using content that attracts potential customers. Intent-based content can be used to create valuable lead magnets, like eBooks or webinars, to capture leads and build your email list.
Create a strong, lasting SEO strategy. By consistently producing content that fits search intent, you can establish a solid foundation for long-term SEO success, even when algorithms change.

35 reasons why knowing the correct search intent improves your rankings

It is crucial to understand search intent because this understanding can significantly contribute to improving your website’s rankings in search engine results.
When you correctly identify the search intent behind user queries, you can align your content with what users are actively seeking when they use search engines.
This alignment enhances the overall relevance of your content, making it more likely to meet and exceed user expectations.
Consequently, when your content is relevant and aligns with search intent, users are more inclined to engage with it by reading, clicking, and exploring your website further. How search intent improves SEO.
Engaged users tend to spend more time on your site, sending positive signals to search engines about the quality and relevance of your content.
These positive signals, including a longer average time spent on your site, can contribute significantly to improved search engine rankings.
Moreover, quality content that effectively matches search intent tends to attract more backlinks from other websites in your niche or industry.
The presence of backlinks further enhances your website’s authority, which is a critical factor in determining search engine rankings. SEO and search intent.
Higher authority is often associated with better search engine rankings, providing your website with a competitive edge.
Correctly identifying search intent can guide your keyword selection, ensuring that you target the right keywords that closely align with user queries.
By targeting the right keywords, you increase the visibility of your content in search engine results pages (SERPs).
Improved visibility means more users will discover and click on your content, resulting in increased organic traffic.
Creating content that accurately matches search intent also plays a crucial role in keeping your bounce rates low.
Low bounce rates indicate that visitors find your content relevant and engaging, which is a positive signal to search engines.
Satisfied users who find what they are looking for on your site are more likely to take desired actions, such as making a purchase or filling out a contact form. Search intent to improve SEO.
These conversions not only contribute to your website’s success but also impact your return on investment (ROI).
Furthermore, understanding search intent allows you to craft compelling and relevant titles for your content.
Engaging titles can significantly increase the click-through rates (CTR) of your content when it appears in SERPs. How search intent improves SEO.
Higher CTRs result in more organic click-throughs, which, in turn, drive more traffic to your website.
An increase in organic clicks can have a positive impact on your search engine rankings.
Knowing search intent also aids in structuring your content effectively, making it more accessible to your audience.
Properly structured content is not only easier to read but also simpler to navigate, providing a better overall user experience.
User-friendly content keeps visitors engaged, encouraging them to stay on your site longer.
Increased engagement has the added benefit of reducing your site’s bounce rate, further indicating to search engines that your content is valuable. Search intent to improve SEO.
A reduced bounce rate is a favorable signal to search engines, and it can contribute to improved rankings.
Ultimately, satisfying search engines by providing content that closely aligns with search intent is a strategic way to work towards higher search engine rankings.
Understanding search intent also supports the creation of persuasive and relevant meta descriptions for your content.
Compelling meta descriptions can effectively entice users to click through to your site from SERPs. How search intent improves SEO.
Clicks generated from search engine results pages enhance your overall CTR.
High CTRs are strongly associated with improved search engine rankings.
Correctly identifying user goals through search intent analysis helps you refine your content topics, ensuring they resonate with your target audience.
Choosing relevant topics based on search intent can generate more search traffic to your site, increasing your overall online visibility.
Increased traffic to your site is a strong signal to search engines about the value and relevance of your content. Search intent content writing to improve SEO.
Valuable content is more likely to attract natural backlinks from other authoritative websites within your niche or industry.
The combination of backlinks and valuable content can further boost your search engine rankings, making it a key strategy in your SEO efforts.

The slight difference between commercial and transactional intent and how to target them through content writing

There is a small difference between commercial and transactional intent.

These two terms are confusing, but it is important to understand the difference and then write your content accordingly.

Commercial intent: You are ready to purchase but you need to compare various items before you finally decide.

Some examples of commercial intent:

Best content writing service.
Best SEO copywriting service.
The review of SEO copywriting services/content writing services reviewed.
Best cook food for junk food.
Google Pixel an iPhone comparison.

As you can make out, the person is ready to take the plunge, but she wants to make the best choice.

Transactional intent: You are ready to purchase and you just want to go to the right place to purchase.

Some examples of transactional intent:

Nearest food delivery service.
Hire a content writer service.
Buy red Gucci bag.
Coupons for Grammarly.

The person is ready to buy. She just needs to know where to buy it.

Converting different search intents into a solid sales funnel through strategic content writing

You first create informational content to raise awareness about your product or service.

You give enough information to your visitors and convince them further.

You help them buy from you.

In terms of search intent, here is how you define your sales funnel:

Different search intents are like different phases of your sales funnel.

I created another explainer video for LinkedIn and Twitter and I have simply extracted a screenshot to graphically explain the concept.

Publish lots of informational content.

This increases familiarity with your brand.

Publish commercial content.

This convinces your prospective customers and clients that you have got what they are looking for.

Explain to them how they can do business with you.

How does targeting search intent improve your SEO?

SEO is all about right targeting.

You don’t want to generate random traffic to your website or blog.

You want to generate traffic that solves a purpose.

Whether you want to inform people, educate them about your business, ask them to buy from you, the intent of your content must be clear.

Only then you improve your SEO.

Looking for content writing and SEO copywriting services to target the right search intent?

Contact me for more information.

Content Writing Services For Online Medical Practices

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Content writing and SEO copywriting services for online medical services.

In the wake of the Covid-19 outbreak, many medical practitioners are providing their medical services online through mobile apps and web interfaces.

In many countries like the USA, it is also called telemedicine.

Medical practitioners provide their services over the Internet.

It may include diagnosis and treatment.

Focus points of this web page:

Content writing services.
SEO copywriting services
Online medical practices.
Online medical services.
Doctor consulting with video chat.
Content writing services for online medical practitioners.
Content writing services for telemedicine services.

There are multiple ways health workers, doctors and medical practitioners are providing their services online including

All-purpose mobile apps connecting doctors, therapists, consultants and patients.
Dedicated mobile apps launched by doctors, therapists and consultants.
Dedicated mobile apps and web services launched by hospitals, health centers and clinics.

Patients can upload their medical records and the doctors and physicians can go through them.

Doctors and patients can also have video chats and the doctors charge a consultation fee through online payment.

Why do you need to increase your online presence for your online doctor consultation through content writing?

Being an experience website content writer I know the importance of a vibrant online presence through high quality content.

As a doctor or a medical practitioner, you can provide consulting services to your patients using mobile apps or web-based services.

As mentioned above, this is also called telemedicine.

Although, in telemedicine, different medical gadgets and appliances such as blood pressure checker, blood sugar checker and weighing machine are also used in data is directly sent to the concerned doctor.

Whether you are an independent doctor, or you are a clinic, it can benefit you immensely if your patient base increases.

This suddenly expands your reach.

You are no longer constrained by geographic limitations.

Within a second, a patient living thousands of kilometers away can reach you and get your advice and pay you.

You want to be able to see more and more patients, don’t you?

If possible, you want to provide your doctor & medical consulting services to patients living in other cities, even other countries, don’t you?

How do my content writing services help you?

You cannot be constantly telling your prospective patients what a great doctor you are.

You need to provide them useful, helpful content, to keep them coming to your website or blog.

Among so many doctors and physicians, you need to give them a reason to keep you in mind when they need you.

Unlike conventional hospitals and clinics, you don’t wait for the patients to come to you when they are feeling unwell.

On the Internet, you create a presence so that people can find you for relevant reasons even when they are not feeling sick.

You need to create a presence so that people know about you even when they are healthy or relatively healthy.

Even if they themselves don’t need to see a doctor or a physician, they may like to recommend you to their relatives, their family members, their colleagues, their friends or even people on social media channels like Facebook, Twitter and LinkedIn.

Through highly targeted and high quality content, you need to target patients as well as people who may someday recommend patients to you.

I remember once my daughter was not getting well and we were taking her to one of the best hospitals in New Delhi, with no results.

Desperate for help, I posted on Twitter if there was some doctor someone trusted.

Someone gave me the number of his family doctor and ever since then, whenever there is health -related problem, we go to that doctor even when going to him means a travel of more than two hours.

What I’m trying to say is, you don’t just target patients. You also target people who would someday recommend someone to you.

How do you do that?

Have you seen WebMD? They are constantly publishing high-quality content on various health related topics and issues.

Do a search on anything health-related and there is a great possibility that you will come across a WebMD link.

I’m not suggesting that you create an online health directory or health portal because financially or even human resources-wise, it won’t be possible even if you want to create such a portal.

But you can cover your area of specialty.

For example, you are an ENT doctor. What about publishing lots of information on how people can take care of small ear, nose or throat related ailments?

Anyway they are not going to consult a doctor for these small problems but they are going to look up some solutions to get some relief.

If they can get such a useful information from your website or through your mobile app, when they really need to consult a doctor, they will certainly contact you.

This is how you build a presence on the web.

I have previously written content for doctors and physicians and other medical-related topics. I can help you create a vibrant presence to attract general people and prospective patients to your website or mobile app.

I can write content for

Medical care providers.
Specialist doctors.
Physiotherapists.
Speech therapists.
Health consultants.
Pediatricians.
Obstetricians.

basically any medical field that needs to be promoted online to attract patients and their well-wishers.

I can improve your search engine rankings with my SEO copywriting services

As I have mentioned above, the sphere of your influence increases on the Internet in the absence of the concept of physical distance.

All you and your patient need is an Internet connection and an ability to hold a video chat, if necessary.

This person can be in Australia, in Canada, in Singapore or USA or India.

A great example would be, a person of Indian origin living in Canada but wanting to see an Indian doctor. Suddenly, he or she will be able to do that.

Just imagine how many patients you can see through your online medical and healthcare services.

People all over the world are ready to pay for the convenience and timely consulting.

For example, if someone searches for “need to consult an eye specialist online” and if a link to your website comes up immediately among the top three results, the person is going to contact you.

I’m not saying that it can be achieved immediately.

It will certainly require some effort and consistency.

You will need to generate content that is search engine optimized for your specialty – eye specialist or ophthalmologist and other search terms that your patients may use to be able to find you online.

The only way they can find you is through a search engine like Google or through social media channels like Facebook, Twitter, LinkedIn or Instagram.

For people to be able to find you, you need a presence on the Internet.

Content writer and SEO copywriter to increase online visibility of your medical practice.

With increasing competition, you need to enhance the online visibility of your health services.

Whether you want to promote your mobile app for doctors or you are launching a new service through a website, you want people to know why they should consult a doctor, a physician or a therapist through your mobile app or website.

As an online doctor or a medical practitioner wanting to provide online consulting services,

Better search engine rankings for all the search terms your patients may use to be able to find you.
Lots of convincing content on your website so that people feel reassured and informed.
Social media presence so that people can recommend you.

This is where my content writing and SEO copywriting services can help you.

I can help you increase your visibility.

When I write content for you, people will be easily able to find you on Google and other search engines.

What type of content writing and SEO copywriting services can I provide to your online health services?

Website content.
Mobile app listings.
Features and benefits.
Information articles.
Blog posts.
Email marketing campaigns.
Email newsletter.
E-books and case studies

The basic idea is to become visible. Visible in the sense that people begin to associate your presence with useful content.

In the hour of need, they should know that they can reach you and your available.

Want to create a solid presence on the Internet for your online doctor services? Want to increase your search engine reach for your online medical practice?

Contact me to know more about my content writing and SEO copywriting services.

Content writing & copywriting for business consulting services

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Content writing and copywriting services for business consulting services.

Do you need a content writer or a content writing service for your business consulting services? Are you looking for copywriting services to increase the conversion rate of your landing page or your email marketing campaigns?

An underpinning of any business consulting service is its strong emphasis on trustworthiness and accountability.

On your website, since you cannot personally talk to your visitors (well, not with all the visitors), it is the written content that does the talking and makes people trust you.

Through my content writing and copywriting services I can help you build and maintain a strong presence on the web.

As a business consulting service or as a business consultant, you normally provide help to organizations and businesses improve their performance and efficiency.

You provide guidance to them.

You professionally analyze their business processes and suggest creative solutions to improve their workflows and maximize their profits.

There are two ways businesses and organizations who are looking to hire competent business consultant are going to find you:

Peer-to-peer recommendations and word-of-mouth publicity.
By searching on the web – Google and other search engines or on social networking websites like LinkedIn, Facebook and Twitter.

With my expert content writing and copywriting services I will make it easier for people to find your website on Google and other search engines.

And once people are on your website, I will help you convey to them that your business consulting expertise can be trusted, and you can help them grow.

As a content writer and copywriter, I have been helping business consultants as well as different businesses create a formidable presence on the Internet.

By now you must have realized by your own experience that the search engine is the first place you go to, whether you’re looking for a pair of spectacles or a business partner.

Unless people personally know you they are going to search for the business consulting services that they need.

For example if they need a business consultant in the publishing industry, they are going to search for “business consultant in publishing industry”.

If they need a consultant in content marketing, they are going to search for “business consultant in content marketing”.

Naturally, you want them to be able to find you for your business consulting niche.

With my content writing and copywriting services I can help you improve your search engine rankings for your most important keywords.

Higher search engine rankings and better conversion rate for your business consulting services.

Content writing services to improve SEO of your business consulting website

Efficient and quality content writing services help you at two fronts: improve your SEO – search engine rankings – and improve overall engagement rate on your website through useful and relevant content.

To improve your organic search engine rankings, you need to publish high-quality content on your website or blog on an ongoing basis.

This is because search engines like Google are constantly looking for fresh content. Various studies have shown that websites that are updated 15-16 times every month generate more traffic compared to websites that publish fewer blog posts and webpages.

Impact of publishing frequency on search engine traffic – graph.

Graph image source

Being a business consultant or someone who is running a business consulting service, you cannot afford to publish inferior quality content because your visitors are going to judge you by the quality of your content.

It is very important for your business consulting service to publish authoritative content to showcase your expertise, experience and an ability to communicate hard-hitting messages.

As a content writer I can help you with

Regularly publishing useful blog posts.
Publishing and informative articles and webpages.
Running your email marketing campaign.
Publishing authoritative blog posts for other niche fields.

High-quality content increases your reach, makes it easy for people to find you and improves your search engine rankings for target keywords and search terms.

As an experienced content writer, I can also help you come up with highly optimized titles and topics that will help you improve your overall organic search engine rankings for the most appropriate keywords.

For better search engine rankings, quality matters a lot.

Google has a way of finding out how visitors interact with your content.

Even if initially you get good search engine rankings, if people don’t have good experience with your content, they leave your website within seconds, come back to Google and carry on with the previous search.

This tells Google that you are not publishing relevant content and it begins to lower your search engine rankings.

My content writing services can deliver you

Authoritative, research-based content.
Regular supply of high-quality content.

Please remember that regularity is as important as quality.

Once or twice in a month, someone from any profession can come up with high-quality content, but what matters the most is, and which is difficult to achieve, publishing quality content on an ongoing basis.

Copywriting services to improve your business consulting website conversion rate

Although you need targeted search engine traffic to attract visitors to your website who will hire you for your business consulting services, ultimately it is the copywriting on your website that improves your conversion rate.

As you must know, your conversion rate is the ratio between the total number of people who come to your website and people who hire you as their business consultant or take action you want them to take.

It isn’t necessary that everyone hires you as a business consultant. As a KPI you can also measure

The number of people downloading your case studies.
The number of people subscribing to your email updates.
The number of people who leave constructive comments on your website or blog.

Copywriting is different from content writing in the sense that whereas content writing helps you publish informative articles and blog posts to increase your search engine rankings and establish yourself as an authority in the field of business consulting, copywriting talks to your visitors in a convincing manner and makes them reach out to you in the form of filling up your contact form, subscribing to your newsletter or simply contacting you by any other means.

You need copywriting for your homepage, services page, company profile page and landing page if you want to attract traffic from PPC campaigns, email marketing campaigns and social media marketing campaigns.

As explained above, content writing informs and educates, but copywriting sells.

On your homepage you must sell your business consulting services. On your landing page you must be able to promote yourself as a capable business consultant who can help businesses grow.

Your visitors will decide their next action based on the quality of copywriting on your website, especially the main pages.

Efficient copywriting services must help you convey to your visitors that you can convincingly provide one of the following business consulting services:

Your expertise in the niche business field.
Help your clients identify their problems.
Provide staff augmentation services.
Initiate new changes in the organization.
Train employees.
Handle layoffs.
Create new business opportunities.
Business lobbying.
Technological transformation.

After going through the copy of your website, your visitors must feel convinced that you can provide all the above-mentioned services as well as other related services that you would like to offer as a business consultant.

The ultimate combination of content writing and copywriting for your business consulting services

Frankly, it is difficult to find a writer who can provide both content writing and copywriting services.

So, how can I provide you both the services?

I am a writer. I am a storyteller. I also do journalistic writing.

Like other content writers, I don’t just deal with technical writing or educational literature.

I know how to convince people. I know how to keep them engaged with my writing.

When I write for your business consulting website, I will write for your audience, of course, from your perspective.

I’m not here to impress people with my writing. I’m here to help you sell.

To be able to sell your business consulting services, you need an active presence on the web, and you need to be able to sell yourself as a dependable consultant.

Hence, you need content writing to inform and educate people and keep them engaged. And you need copywriting to convince them into hiring your services.

I can provide you both. Contact me for more details.

Content writing and copywriting services for PPC campaigns

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Content writing and copywriting services for PPC campaigns.

What is the most important thing when you are running a PPC campaign?

Your conversion rate.

My content writing and copywriting services can help you improve the conversion rate of your PPC campaigns.

What are PPC campaigns and why the conversion rate is important for them?

When you run a PPC campaign, you pay for every click, and hence, the nomenclature, “pay-per-click”. You pay for every click you get. Whenever someone clicks on your link you pay for that click.

Conversion rate is important for your PPC campaigns.

You can run PPC campaigns on search engines like Google and Bing. On search engines they appear as “sponsored links”. You bid on individual keywords.

For example, if I want to run a campaign for content writing services for PPC campaigns or copywriting services for PPC campaigns I will first have to see how much my competitors are paying for listings on the first page on Google. If I want to appear higher than them, I will have to bid higher than the highest bidder.

If I have 10 keywords, I will need to bid for all those 10 keywords to appear on search results among “sponsored links”.

These are called PPC campaigns on the search engines.

You can also run PPC campaigns on social media and social networking websites like Facebook and LinkedIn. They have their own system, but the philosophy is the same: pay-per-click – you pay for every click you get from them.

The importance of the conversion rate of your PPC campaign

Since you are paying for every click, each click that doesn’t result in a sale (or the action you want them to perform, for example, download your e-book or case study) is costing you money. Of course, even those clicks that result in a sale cost you money, but you are getting a result.

The better is your conversion rate, the better is the ROI of your PPC campaign.

The success of your PPC campaign depends on your conversion rate.

Conversion rate is the ratio between the number of people who come to your website through your PPC campaign and the number of people who buy your product or service for which you are running your PPC campaign.

Conversion rate explained

Naturally, you want greater number of people buying from you.

Some campaigns have a 5% conversion rate, some have 10%, many even have 40%.

Content writing and copywriting have a direct impact on your PPC campaign’s conversion rate

Here, although I’m using both the terms “content writing” and “copywriting”, when it comes to writing for your PPC campaigns, you’re mostly dealing with copywriting.

The link that you share in your PPC campaign goes to a landing page. The landing page is where the whole action happens.

Your landing page is a focused web page that is created solely for the purpose of serving people who are coming to your website through your PPC campaign.

Some digital marketers suggest creating dedicated landing pages for individual keywords. Having dedicated landing pages for individual keywords increases your conversion rate.

But what increases the conversion rate of your landing page?

Its copy. This is where my copywriting services can help you.

When visitors come through your PPC campaign to your landing page, the maximum number of people need to convert.

For this to happen, you need to deliver your message convincingly.

If the copy on your landing page does not move people, they are not going to buy from you. They’re going to leave your landing page without buying. This will waste the money you have spent on your campaign.

The more visitors leave your landing page without buying, the more money you waste.

How does my copywriting service help you improve conversion rate of your landing page?

I write very focused content. When I write the copy for your PPC campaign landing page, your prospective customers and clients are going to be my main focus.

What are they looking for?

What types of words and expressions are going to convince them?

Do they feel informed?

Do they feel engaged?

Can they easily read the copy on your landing page and understand your message?

Does your message make the right emotional impact?

Does your copy follow a narrative and keep people bound to the core message?

Do they read till the end and then do what you want them to do (why your product, high your service or download your e-book, or simply fill up your contact form)?

These are very important questions.

Only an experienced and professional content writer and copywriter can help you achieve all these for your landing page.

Why hire my content writing and copywriting services for your PPC campaigns?

Efficient content writing and copywriting services.

Most of my clients, when they hire me for their PPC campaigns, do so for two reasons:

Write the copy of the PPC campaign itself.
Write the copy of the landing page.

The copy of the PPC campaign is also very important especially when you are advertising on Google.

If the conversion rate of your PPC campaign itself (not the landing page) is higher, do you know that you pay less per click?

Google has devised its payment model in such a manner that if your campaign attracts more clicks, you pay less for the same space and if your campaign attracts fewer clicks, you pay more.

Hence, I can write copy to attract more clicks for your PPC campaigns.

Then comes the landing page. When people click your PPC campaign link, they come to your landing page.

You have got their attention. Now you must keep them attentive. This is the job of the landing page copy.

I will start with a hard-hitting headline that immediately tells your visitors what they are going to get from you.

I will start with a captivating first sentence. Every sentence of mine will lead them to the next sentence and this is how I will formulate the whole narrative.

By the time they are through with the entire copy, they will be ready to buy from you.

I’m not saying I can deliver you an insane conversion rate, but I can definitely improve your present conversion rate or the conversion rate of your upcoming PPC campaign through my content writing and copywriting services.

Contact me for more details.

Post-sales content writing & copywriting services

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Post-sales content writing and copywriting services.

In many organizations, 40% of the business comes from existing customers and clients. This is a big number.

Post-sales content writing plays a big part in bringing your existing customers and clients back to your business. How does this work?

You need to keep your customers engaged without annoying them or without bombarding them with needless marketing messages.

They have already bought from you. Assuming that they like your product or service, they must have had a good experience with you. They may even recommend you to their friends, colleagues and relatives when they have just had a positive experience with you.

But, this world is very noisy. There is a deluge of messages and notifications and propositions from every direction.

Whether they use a search engine or check their social media timelines, zillions of messages are constantly trying to convince your customers and clients into buying something whether it is a product or a service, or a political message.

How to make sure that your existing customers and clients remember you?

Post-sales content writing & copywriting.

What is it? It is content writing specially targeted towards people who have already done business with you and there is a chance that they may again do business with you.

Even if they don’t plan to do business with you, since they have had a good experience with you, they may like to recommend your product or service to people they know. After all, conversations on social media and social networking websites are more effective than traditional advertising.

Post-sales content writing can help you in many ways.

Post-sales content writing & copywriting for email marketing to existing customers and clients

Your existing customers and clients are solid leads. They have purchased from you. They are familiar with your name. Since they have paid you, they have also developed an affinity towards your brand.

When they buy from you, they give you their email ID. When they give you their email ID, they assume that you are going to keep in touch with them. Well, most of them assume that.

Hence, if you are not using those email ids to engage with your existing customers and clients, you are wasting great business opportunities.

Post-sales content writing for email marketing gives you crisp copy to make new offers to your existing customers and clients.

Remind them if they purchased some consumable from you and you believe that they are going to run out of it – for example, printer cartridges or stationery, or even that shirt that they purchased a year ago.

You can ask them if they are satisfied with the product or service or if there is anything you can do to help them.

The basic idea is, keep the dialog going, but without being intrusive, and without being overtly salesy.

Post-sales content writing for website and blog

The FAQs section is a good example of post-sales content writing. After purchasing your product or service, people want to know more about it. Maybe they cannot figure out how to use it. Maybe they are trying to solve the wrong problem with it.

You can list all the questions they may have after purchasing from you.

You can also publish dedicated blog posts to help those people who have purchased from you. You can share the experience of your other customers and clients. You can regularly publish testimonials. Even case studies and white papers are good examples of post-sales content writing.

Need post-sales content writing and copywriting for your website or email marketing campaigns? Contact me for more information.

Copywriting services to increase leads and sales

Copywriting services
Improve conversion rate
Get more leads
Make more sales
Improve search engine rankings

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Table of contents

How a copywriter can help you achieve your business goals.
How can I help you increase your leads and increase your sales?
What does generating leads through copywriting mean?
My copywriting services will increase your conversion rate.
Do my copywriting services improve your SEO?
How can my copywriting services help your business?
The process that I follow during my copywriting services.

I can help you increase your leads and increase your sales with my copywriting services.

Get more leads. Get more sales.

I understand that as a business it is very important for you to improve your website’s conversion rate.

You must get more leads from direct traffic as well as from traffic from search engines.

Don’t worry. My copywriting services can help you get more leads and more sales.

Are you struggling to reach new customers and boost your sales?

Tired of spending money on marketing campaigns that don’t bring in results?

Want more leads? Want more sales?

Then it’s time to hire my copywriting services!

A skilled copywriter can transform your words into powerful magnets that attract new leads and convert them into paying customers.

They understand the psychology of persuasion and know how to craft irresistible messages that resonate with your target audience.

Here’s how a copywriter can help you achieve your business goals:

Capture Attention: In today’s noisy world, it’s hard to get noticed. A copywriter will create attention-grabbing headlines and captivating copy that immediately draws people in. More leads and more sales with my copywriting services.
Build Trust: People buy from people they trust. A copywriter will establish your brand as an authority in your industry, building credibility and trust with your audience.
Highlight Benefits: People don’t just buy products or services; they buy solutions to their problems. A copywriter will focus on the benefits your offerings provide, making it clear how you can solve your customers’ pain points. Copywriting services.
Spark Emotions: Emotional connections drive purchasing decisions. A copywriter will tap into your audience’s emotions, creating a sense of urgency and desire that leads to action. More leads.
Craft Compelling CTAs: A strong call to action is like a road sign, directing people towards the next step. A copywriter will create clear and enticing CTAs that encourage your audience to take action.

Investing in a copywriter is an investment in your business’s growth.

Let the power of words work for you and watch your leads and sales soar!

As a professional copywriter, how can I help you increase your leads and increase your sales?

My main focus as your copywriter is to understand the problems your target customers and clients are facing and then writing copy to solve their problems.

Does you copywriting convince that it solves problems?

This is what your business does, right?

Someone has a problem, and you provide a solution.

The problem often lies in the fact that you or your copywriter is unable to convince your prospective customers and clients that you can solve their problem.

To increase your leads, the text on your website must have a purpose.

To increase your sales, you must know what is the purpose of all that text on your website.

Long gone are the days when people wrote for their websites just to improve their SEO thinking that if they got enough traffic, it will automatically generate more business.

“Long gone” is not an apt phrase as I still see people obsessing over SEO and paying scant regard to the actual factors that can help them increase their leads and increase their sales.

Just focusing on SEO might have worked when fewer businesses were online. It was easier to generate more traffic. Even spam could get you business.

With increasing competition, this approach no longer works.

People would click links out of curiosity, just for the fun of it.

Remember that banner ad that had a fast-moving monkey prompting you to click the monkey, and when you clicked the monkey, you were taken to a totally unrelated website that had nothing to do with monkeys?

Despite knowing what was in store, people clicked the monkey.

Now, people no longer click the monkey.

To increase your sales your copywriting must offer something convincing, to first get people to your website, and then to believe in what you are telling them.

They need to believe you enough to spend their hard-earned money on your business.

Copywriting to generate more leads and sales isn’t just about writing well and convincingly, although, they are the most important components of successful copywriting.

You also need to hook your readers, and then keep them hooked.

I can help you with that.

For example, the purpose of your headline must be to make people read the first sentence of your copy.

The purpose of your first sentence is to make people read the second sentence.

The first paragraph must leave people hanging with so much curiosity that they immediately want to read what is there in the second paragraph.

Copywriting services.

This goes on with the entire copy until the reader has read till the end and has totally grasped the essence of your message.

To increase your sales, your copywriter must make your reader read the entire thing.

I can achieve this with my copywriting skills.

I know how to weave a narrative around a product or a service. I know how to keep people interested. I know how to write convincingly.

What does generating leads through copywriting mean?

To understand this, you need to first grasp what are leads.

More leads. More sales.

Leads are people who have shown some interest in your business.

They’re not necessarily ready to buy from you, but somehow, they have reached out to you.

I provide content writing & copywriting services.

Using my contact form, you inquire about my services and how I can help you write convincing website content.

Or maybe you want me to write the copy of your email marketing campaign.

You are a hot lead.

You are ready to do business with me.

Or maybe you have just asked normally how copywriting services work.

You are just toying with the idea of hiring a professional copywriter for your business website.

You haven’t yet made up your mind.

Nonetheless, you write to me.

You are a lead.

So, basically, leads are people who have sent you an email expecting a reply from you or who have called you expecting that you will give them more information by either calling back or through email.

Leads are people who are eager to hear from you.

When they hear from you, they will pay attention.

You won’t catch them off guard when you contact them.

Now, people don’t just reach out to you unless they are moved enough.

It takes effort to make a phone call or submit a contact form or write an email.

They will come to your website, read the text and then decide whether to reach out to you or not.

If the text does not convince them, they will move on to another website.

Whether they come across your contact information through social media or your website, something must be there to move you to contact you.

My copywriting services give you that “something”.

My copywriting services will increase your conversion rate

It’s no big deal getting traffic to your website.

Even black hat SEO can get you tons of traffic.

What matters is, how many people convert.

How many leads you get.

How much can your copywriting sell?

How many sales you make.

When I write copy for your website, more people will be moved to contact you and eventually, buy from you.

How do I do that?

My writing style is conversational but informative.

I have a professional tone, but I can still sound personal.

I know how to understand your customer’s problems and then write copy accordingly.

Through my copywriting, I will convince them that you have got what they need.

This will motivate them to contact you. Hence, a better conversion rate.

A higher conversion rate directly translates into more leads.

This means that a greater percentage of the people who visit your website, see your ad, or read your email will take the desired action, whether it’s signing up for a newsletter, making a purchase, or requesting a quote.

My copywriting services can help you improve your conversion rate in several ways:

Compelling headlines and copy: I can create attention-grabbing headlines and engaging copy that will capture the interest of your target audience and make them want to learn more.
Clear and persuasive messaging: I can craft clear and persuasive messaging that highlights the benefits of your offerings and convinces your audience to take action.
Strong calls to action: I can write compelling calls to action that tell your audience exactly what you want them to do and make it easy for them to take the next step.
Emotional connection: I can tap into your audience’s emotions, creating a sense of urgency and desire that leads to action.

By improving your conversion rate, I can help you generate more leads from your existing marketing efforts.

This means that you can reach a wider audience and ultimately generate more sales.

Here’s a simple example to illustrate the relationship between conversion rate and leads:

Let’s say you have a website that receives 100 visitors per day.

If your conversion rate is 1%, then you will generate 1 lead per day.

However, if you can improve your conversion rate to 2%, then you will generate 2 leads per day.

This is a 100% increase in leads!

As you can see, even a small improvement in your conversion rate can have a significant impact on your lead generation efforts.

By hiring me as your copywriter, you can invest in one of the most effective ways to improve your conversion rate and generate more leads for your business.

Do my copywriting services improve your SEO?

SEO these days is all about providing relevant content and user behavior when people are on your website.

A big SEO factor these days is your bounce rate.

Do people immediately leave your website after finding your link in search results because they didn’t find relevant information?

If you have a higher bounce rate your search engine rankings deteriorate

My copywriting services keep people on your website.

I write in an engaging manner.

I don’t beat around the bush.

I can narrate a story.

Basically, when people come to your website, they will want to hang around and read stuff.

This in turn will have a positive impact on your SEO.

What about keywords?

Do I use keywords in copywriting?

Yes.

Provided you stick to the topic, you automatically use the right keywords and then this automatically benefits your SEO.

For example, the purpose of this webpage is to convince you that I can help you increase your leads and increase your sales with my copywriting services.

So, obviously, I’m going to talk about copywriting services and increasing your leads and sales and consequently, the text should be automatically optimized for these terms.

Generating more leads and consequently, making more sales is all about convincing people.

This, I achieve through my copywriting services.

SEO copywriting services improve search engine rankings by creating content that is tailored to be easily understood by search engines and relevant to users.

These services incorporate primary keywords, which are the main terms related to the topic, and secondary keywords, which support the main idea.

When someone searches using specific keywords, search engines look for relevant content.

By including these keywords naturally in the copy, SEO copywriting signals to search engines that the content is relevant.

This helps the content to rank higher in search results.

Using primary and secondary keywords strategically in the copy helps to attract more traffic to a website.

However, it’s not just about getting people to the site – it’s also about keeping them there and encouraging them to take action.

SEO copywriting not only focuses on search engine visibility but also on engaging readers.

By creating content that is informative, valuable, and easy to understand, it increases the likelihood that visitors will stay on the site, explore further, and eventually convert, whether that means making a purchase, signing up for a newsletter, or taking another desired action.

In summary, SEO copywriting services use targeted keywords to improve search engine rankings and create content that not only attracts more visitors but also convinces them to take action, ultimately improving both search rankings and conversion rates.

How can my copywriting services help your business?

Elevate your brand with compelling and memorable messaging.
Attract and engage your target audience through persuasive content.
Boost website traffic with SEO-optimized copy that ranks higher on search engines.
Increase conversions by crafting clear and persuasive calls-to-action.
Establish authority in your industry with informative and well-researched content.
Build trust and credibility with transparent and authentic communication.
Tailor your message to resonate with specific customer segments.
Enhance brand consistency across all communication channels.
Capture and maintain audience attention with concise and impactful writing.
Differentiate your business from competitors with a unique and compelling voice. More sales.
Optimize product descriptions to highlight benefits and drive sales.
Create shareable and viral content for increased brand visibility.
Improve user experience through clear and user-friendly website copy. Mold leads.
Develop compelling email campaigns that drive engagement and conversions.
Craft persuasive social media posts to expand your online presence.
Tell your brand story effectively to connect emotionally with your audience. More sales.
Adapt your messaging for different platforms and target demographics.
Simplify complex information to make it easily digestible for your audience.
Conduct A/B testing to refine and improve the effectiveness of your copy.
Stay current and relevant by continuously updating and refreshing your content.

The process that I follow during my copywriting services

Understand the Client’s Goals: Clarify the business objectives and messaging goals with the client.
Conduct Market Research: Research the target audience, competitors, and industry trends. More leads
Define the Target Audience: Identify and understand the specific audience for the copy.
Craft a Creative Brief: Develop a clear and concise creative brief to guide the copywriting process.
Keyword Research (if SEO is involved): Conduct keyword research to optimize the copy for search engines. More sales
Outline the Copy Structure: Create an outline to organize the content logically and effectively.
Write a Compelling Headline: Craft a captivating headline to grab the audience’s attention.
Create Engaging Introduction: Develop an introduction that hooks the reader and sets the tone.
Write Persuasive Body Copy: Communicate the key messages persuasively in the body of the copy.
Incorporate Clear Call-to-Action: Include a strong and clear call-to-action to prompt desired actions. More sales
Edit for Clarity and Conciseness: Review and edit the copy for clarity, conciseness, and coherence.
Check for Grammar and Spelling: Ensure the copy is free from grammar and spelling errors.
Optimize for SEO (if applicable): Implement SEO best practices to enhance online visibility.
Seek Client Feedback: Share the draft with the client and incorporate feedback.
Revise and Refine: Make necessary revisions based on client input.
Finalize the Copy: Prepare the final version of the copy for delivery.
Coordinate with Design Team (if needed): Collaborate with designers to ensure copy integrates seamlessly with visuals.
Review and Approve: Have the client review and approve the final copy.
Deliver the Copy: Provide the finalized copy to the client in the preferred format. Copywriting services
Monitor Performance and Iterate: Track the performance of the copy and iterate based on data and feedback.

Need a copywriter for your business to generate more leads and sales? Contact me today.

Are you a B2B company? Then my copywriting services can help you

The image shows a B2B working environment

B2B copywriting services

Looking for copywriting services for your B2B company?

Want to boost your sales with copywriting of your B2B business?

Table of contents

Fundamental tenets of copywriting
The main differences between B2B and B2C copywriting
Main challenges when writing copy for a B2B company
Copywriting to communicate what value you deliver as a B2B company
Why qualified copywriting services matter to a B2B company?
I offer copywriting services for B2B marketing
When am I writing sales copy for your B2B company?
Best strategies to write copy for a B2B company to improve conversion rate as well as search engine rankings
My copywriting process when I’m writing for a B2B company

A B2B business sells products or services to other businesses.

It does not sell directly to individual consumers.

Rather, a B2B company focuses on business customers.

B2B companies market to and negotiate with other companies.

Revenue for the selling B2B company comes from other businesses rather than individual consumer sales.

I’m a copywriter who can help your B2B company get more business partners, customers and clients.

Fundamental tenets of copywriting

Whether you are a B2B company or B2C company, the fundamental tenets of copywriting are:

Communicate what value you deliver.
Write in a manner that people can relate to you.
Keep them hooked to your writing.
Continuously connect with your customers.
Ultimately, copywriting must help you increase your revenue.

I keep all these points in mind when writing individual sentences and paragraphs.

Some business to business examples are G Suite and Dropbox for Business; QuickBooks and SalesForce.

If your business helps another business do better business, you belong to a B2B company list.

The main differences between B2B and B2C copywriting

Difference between B2B and B2C copywriting

Target Audience: B2B copywriting speaks directly to businesses, focusing on decision-makers and professionals, while B2C targets individual consumers. B2B company
Complexity of Language: B2B copy often uses industry-specific jargon and technical language, catering to a more knowledgeable audience compared to the simpler language used in B2C. Copywriting services
Emphasis on Value Proposition: B2B copy highlights the practical benefits and long-term value of a product or service for the business, emphasizing ROI.
Relationship Building: business-to-business focuses on building long-term relationships, emphasizing trust and reliability, as business transactions are often ongoing partnerships.
Problem-Solving Approach: Identifies specific business challenges and positions the product or service as a solution, addressing the practical needs of the business.
Longer Sales Cycle: Transactions typically involve a more extended decision-making process, so the copy may need to nurture leads over an extended period.
Personalization for Businesses: B2B copy often tailors messages to the specific needs, challenges, and goals of a particular business, demonstrating a deep understanding.
Data and Statistics: Relies on data, statistics, and case studies to validate claims and prove the product’s effectiveness in a business context.
Professional Tone: Maintains a formal and professional tone to align with the corporate environment and resonate with business decision-makers.
Educational Content: Frequently includes informative content, educating the audience about industry trends, challenges, and innovative solutions. B2B company
Multiple Decision-Makers: Addresses the fact that purchasing decisions often involve a group of stakeholders within a business, each with different concerns and priorities.
Customization and Flexibility: Emphasizes the adaptability of products or services to meet the unique requirements of a business, highlighting customization options.
In-Depth Product Descriptions: B2B copy provides detailed information about product features, specifications, and capabilities, catering to the technical understanding of the business audience. B2B company
Industry Authority and Thought Leadership: Positions the brand as an authority in the industry, showcasing expertise and thought leadership through content.
Emotional Appeal in a Professional Context: May incorporate emotion, but it’s presented in a more subtle manner, appealing to the emotional aspects of business decisions without being overly emotional. Copywriting services
Focus on Long-Term Benefits: B2B copywriting emphasizes the long-term benefits and impact of the product or service on the overall success and growth of the business. B2B company
Clear Call-to-Action for Businesses: Includes a clear and compelling call-to-action, directing businesses on the next steps in the buying process or partnership development.
Industry-specific Testimonials: Often includes testimonials or endorsements from other businesses within the same industry, adding credibility. B2B company
Regulatory Compliance and Standards: May address regulatory compliance and adherence to industry standards, assuring businesses of the legality and reliability of the product or service.
Cost Justification and ROI: Explicitly outlines how the investment in the product or service will generate a positive return on investment for the business, focusing on cost justification.

Main challenges when writing copy for a B2B company

Main challenges when writing B2B copy

Industry Complexity: Crafting clear and concise copy for B2B often involves navigating complex industries, making it challenging to simplify technical information. B2B business
Targeting Multiple Decision-Makers: Addressing the diverse concerns and priorities of various decision-makers within a business complicates the creation of focused and persuasive content.
Extended Sales Cycle: Managing content that resonates throughout a prolonged sales cycle requires sustained engagement strategies and a nuanced understanding of buyer behavior. B2B company
Limited Emotional Appeal: Balancing the need for emotional connection in B2B without compromising the professional tone poses a continual challenge.
Data Overload: Incorporating data and statistics to validate claims without overwhelming the audience demands a delicate balance in the copy. B2B company
Differentiation in a Crowded Market: Establishing a unique selling proposition and differentiating the B2B brand from competitors requires strategic and creative messaging. Copywriting services
Navigating Regulatory Constraints: Adhering to industry regulations and standards while maintaining compelling and persuasive language can be a delicate balancing act.
Educating the Audience: Simplifying complex concepts and industry-specific jargon to educate the audience without losing their interest presents a constant challenge. B2B company
Building Trust and Credibility: Gaining the trust of businesses through the copy involves consistent messaging that showcases expertise and reliability.
Adapting to Industry Trends: Keeping content relevant and aligned with ever-evolving industry trends requires constant monitoring and adjustment.
Addressing Risk Aversion: Acknowledging and overcoming the inherent risk aversion in B2B purchasing decisions necessitates careful framing of benefits and risk mitigation strategies.
Balancing Formality and Creativity: Maintaining a professional tone while injecting creativity into the copy to capture attention poses a continuous challenge. B2B company
Aligning with Sales Teams: Ensuring that the copy aligns seamlessly with the efforts of the sales team, providing support at every stage of the sales funnel, is an ongoing challenge.
Conveying Customization without Complexity: Articulating the customization options available without overwhelming the audience with details requires careful wording.
Generating Urgency in a Professional Context: Creating a sense of urgency for B2B buyers without resorting to high-pressure tactics demands a nuanced approach.
Overcoming Skepticism: Addressing the inherent skepticism in B2B decision-makers requires persuasive and evidence-backed copywriting. B2B company
Managing Diverse Audience Needs: Juggling the needs of audiences across various industries and business sizes necessitates adaptable messaging strategies. Copywriting services
Measuring and Demonstrating ROI: Articulating the return on investment in a tangible and quantifiable manner is an ongoing challenge in B2B copy.
Ensuring Consistency Across Channels: Maintaining a consistent brand voice and message across various platforms and channels requires careful coordination.
Optimizing for Search Engines: Balancing the need for SEO optimization with engaging and informative content adds an additional layer of complexity to B2B copywriting.

Copywriting to communicate what value you deliver as a B2B company

The copywriter must be able to communicate the true value of your business

This is one of the most important aspects of writing copy for a B2B company.

Usually when I’m writing content it is to educate and inform consumers about the capabilities of my B2B client.

But as a copywriter, I focus more on the value the B2B company delivers once people decide to work with the company.

I write for different types of B2B companies – sometimes even for those companies who already have their copy written but are observing that the writing is not delivering.

One of the biggest reasons why copywriting fails B2B companies is that it does not communicate the true value the company delivers.

For example, if you decide to hire my copywriting services, it goes without saying that I write exceptionally well.

You are paying for good quality copywriting. That goes without saying.

But, what value do I deliver?

My copywriting helps you generate more leads, increase sales and improve your search engine rankings.

These are the values that I deliver.

These are the values that I must communicate to you while you’re going through information on my website and trying to decide whether you should hire me or not.

Why qualified copywriting services matter to a B2B company?

In the B2B landscape, the stakes are higher. The money that you spend on products and services, isn’t just on the higher side, it also has a direct impact on the growth of your business.

For example, if you are a B2B company and you want to hire my copywriting services, your business depends on what I write.

People will come to your website or landing page, go through the information (that I’ll be writing) and then decide the future course of action.

My writing may send them away or may convince them to buy from you.

So, naturally, you need to be very careful before you hire me as a copywriter for your B2B business.

In fact, as a side note, when some B2B clients are reluctant to pay my usual rates, I immediately know that they don’t understand the true value of the written word on their website.

Your business depends on what’s written on your website.

If people are not impressed with your writing, if your writing is not convincing, if your writing does not communicate what value you can deliver, people won’t do business with you.

So, on this page, I’m going to help you make up your mind if you need a copywriter for your B2B website. And if you feel confident enough to hire me as your copywriter.

I offer copywriting services for B2B marketing

The image shows a professional copywriter

When people come to my website, they assume I write content, even when they expect me to write copy.

There’s a difference.

Although elsewhere on my website I’ve explained the difference between content writing and copywriting in detail, I’ll quickly touch upon the topic here.

Content writing is about informing and educating. It’s also about SEO.

Content is crucial for content marketing.

You use content writing to fill up your website or blog with lots of useful information that people can consume, educate themselves and then decide to do business with you.

You can also use content writing to write content for other websites – other blogs and online publications and social media and social networking websites like Facebook, Instagram and Twitter – and then use your content to boost inbound marketing.

Through content writing you explain to people what your product or service does, how it solves problems and it makes people’s lives easier. You also tell the search engines like Google what sort of information is mostly on your website so that accordingly they can analyze and rank your content.

Copy writing sells and convinces.

The purpose of copy writing is to turn casual visitors and to paying customers and clients.

It may also be about SEO, and it may also be about informing and educating, but mostly it is about selling. The result of every copywriting exercise is to sell or to encourage the other person to click your “call to action” icon, button or link.

It’s persuasive.

With content writing, people read, appreciate, and then go on with their lives.

With copywriting, they decide to spend money on your product or service.

This is the biggest difference: with content writing you inform and educated, with copywriting you sell.

With this out of the way, while I write content, I’m also an experienced copywriter, which means, I can help you sell more with my writing skills.

When am I writing sales copy for your B2B company?

Writing B2B sales copy

When you want me to sell.

It can be your homepage. Your services page. Your products and services descriptions page.

When you want people to do business with you after having read the copy present on your webpage, it becomes copywriting.

When you send an email urging people to buy from you, I’m not writing as a content writer for your B2B email marketing campaign, I’m writing as a copywriter.

Best strategies to write copy for a B2B company to improve conversion rate as well as search engine rankings

Understand the Audience: Research and understand the target B2B audience’s needs and challenges.
Craft a Compelling Headline: Create attention-grabbing headlines that highlight key benefits.
Focus on Unique Value Proposition: Clearly communicate the unique value the B2B company offers in the market. B2B business
Use Power Words: Integrate persuasive power words that evoke emotion and prompt action.
Prioritize Clarity: Ensure the copy is clear, avoiding jargon that might confuse the audience.
Highlight Benefits Early: Emphasize the benefits of the product or service right from the beginning. B2B company
Create a Sense of Urgency: Encourage prompt action by incorporating urgency in the copy.
Leverage Testimonials: Include testimonials from satisfied B2B clients to build trust.
Optimize for Keywords: Research and incorporate relevant keywords to improve search engine rankings.
Write Engaging Meta Descriptions: Craft compelling meta descriptions to increase click-through rates from search results. SEO copywriting services
Utilize Emotional Appeal: Incorporate subtle emotional appeal, considering the professional context of B2B.
Offer Solutions to Pain Points: Clearly address and provide solutions to common pain points in the industry.
Personalize Messaging: Tailor the copy to resonate with the specific needs of different industries or businesses.
Use Case Studies: Showcase real-world examples and case studies to demonstrate success.
Create Long-Form Content: Develop in-depth content that adds value and positions the company as an industry authority.
Mobile Optimization: Ensure the copy is mobile-friendly to cater to users on various devices. B2B company
Build Internal Links: Strategically link to relevant pages within the B2B website for improved SEO.
Incorporate Visuals: Use infographics and images to break up text and enhance understanding.
Provide Clear CTAs: Clearly state calls-to-action, guiding visitors on the next steps to take.
Utilize A/B Testing: Experiment with different copy variations to determine the most effective. B2B copywriter
Address Objections Proactively: Anticipate and overcome potential objections in the copy. B2B company
Create Landing Pages: Develop dedicated landing pages with focused, conversion-oriented content.
Implement Schema Markup: Use schema markup to enhance search engine understanding of the content.
Ensure Fast Page Loading: Optimize website speed for a positive user experience and SEO benefits. B2B copywriter
Encourage Social Sharing: Craft copy that encourages readers to share on social media platforms. Copywriting services
Utilize Power of Numbers: Use statistics and data to add credibility and authority to the copy.
Build Thought Leadership: Share industry insights and position the company as a thought leader.
Implement Local SEO Strategies: Optimize content for local search if applicable to the B2B market.
Provide Clear Contact Information: Make it easy for potential clients to get in touch by prominently displaying contact details.
Monitor Analytics Data: Regularly analyze website and conversion data to identify areas for improvement.
Create FAQ Sections: Address common queries within the copy to enhance user experience.
Utilize Social Proof: Showcase awards, certifications, or partnerships to build credibility.
Optimize for Voice Search: Craft copy that aligns with the natural language used in voice searches. B2B copywriter
Utilize Power of Storytelling: Incorporate storytelling to make the copy more engaging and memorable.
Regularly Update Content: Keep the copy current and relevant to maintain search engine rankings.

My copywriting process when I’m writing for a B2B company

B2B copywriting process

The writing process is straightforward. You want people to read your copy and not just read, buy from you after reading it.

But, for that to happen, you need to capture their attention.

You must tell them something compelling, something that immediately grabs their attention and makes them read the next sentence. Something that keeps them on the proverbial edge of their seat.

People in B2B don’t like fluff. It’s serious business. The stakes are high. They will be spending lots of money on you if they get convinced.

Hence, they need real information. They are busy people, so you don’t want to waste their time. You don’t want to use extra words but at the same time, you want to use the right words to hit the right emotional chords.

If your copy is not emotional, they are not going to buy.

Yes, I can hear you saying that what has emotion got to do with their serious business decision?

Why do you go for a business lunch or a business dinner or a business breakfast?

When you make a presentation, why do you want to include attractive graphics and visuals?

Why do you want to have an elegant layout for your website?

Why do companies spend millions of dollars sometimes on a logo?

Emotional connection. You want to make an emotional connection. You need to appeal to something inside rather than simply talking about facts and figures.

I will also spend considerable amount of time understanding your product or service and what it exactly delivers to your end users. What impact it makes. How it benefits your buyers. Are your buyers really going to benefit?

After understanding your deliverables, I will try to understand your buyers.

What problems do they face? What worries do they have? What problem they plan to solve by buying your product or service? What stops them from buying your product or service? What are their apprehensions? What are their worries? What will make them happy and satisfied?

I will address all these issues as a copywriter.

My copywriting can sell more because I write my copy from the perspective of your users. I empathize with them. After all, they are the ones who will be buying from you.

Want to know more about my B2B copywriting services? Contact me today.

Landing page copywriting services to improve your conversion rate

Landing page copywriting services

My landing page copywriting services can help you improve your conversion rate.

Table of content:

Convert more with conversion-led landing pages.
What is a landing page and how can a proficient landing page copywriter help you?
20 characteristics of successful landing page copy writing.
Landing page copywriting shouldn’t be confused with copywriting for other sections of your website.
What are the benefits of hiring of copywriting services for your landing page?
Difference between landing page copywriting and landing page optimization?
I’m a copywriter who can increase the conversion rate of your landing page.

Copywriting services for landing page can improve your ROI and conversion rate.

I am an experienced landing page copy writer who can help you improve your on page conversion rate and reduce bounce rate.

A landing page is dedicated to a single KPI (Key Performance Indicator).

Copywriting for a landing page needs to be focused, to-the-point and of course, compelling. The call-to-action must be clearly defined.

Landing page copy writing services – Great landing page copywriting leads to better conversion rate.

Copywriting for a landing page is done keeping the precise profile of your audience in mind.

The person providing your landing page copywriting services knows that your landing page is not for everyone.

It is very specific and very targeted.

Important aspect of landing page copywriting services:

When writing copy for your landing page, it is very important to keep in mind from where the traffic is coming and what are the people coming to your landing page looking for?

As your landing page copywriter I will craft my writing according to the source from which you are getting traffic, whether it is PPC campaigns on search engines or social media websites.

Often, a landing page made for an AdWords campaign may be different from a landing page made for a Facebook campaign or and Instagram campaign.

Landing page copywriting services: Convert more with conversion-led landing pages

Convert more with landing page copywriting services

Your landing page has a huge responsibility to convert visitors into leads.

But without a salesperson there to address concerns or answer questions, the pressure is on your landing page to do all the work.

Think about how many times you’ve visited a landing page and felt confused, uninspired, or unsure of what to do next.

Those are all signs of a poorly designed landing page, and they’re costing you valuable leads.

My landing page copywriting services can help you create sales-winning landing page copy that not only converts visitors into leads but also makes a lasting impression. I will closely work with you to create landing page copy that is:

Tailored to your target audience.
Optimized for conversions from start to finish.
Written in a clear and engaging style that reflects your brand’s voice.
Perfectly balanced to highlight both features and benefits.

Landing page copywriting services: What is a landing page and how can a proficient landing page copywriter help you?

Copywriting services for landing page

As the name suggests, a “landing page” is a web page where people land – they arrive on your website.

Someone providing you copywriting services for landing page must clearly no the difference between your home page and your landing page.

A landing page can be a part of your sales funnel containing multiple landing pages or it can be a standalone web page designed to accomplish a single task.

This single task can be asking people to register for your seminar, contact you for your consulting services, buy your e-book, buy one of your products or subscribe for your email newsletter.

Your homepage is NOT your landing page. Make sure the person providing you copywriting services for landing page knows that.

Whereas your homepage represents your entire business, a landing page focuses on a single call-to-action.

In terms of improving your SEO, a landing page is where people land after coming across your link on Google.

If you have found this page on Google and have straightaway come to this page by clicking the link, it is a landing page.

But by strict definition, landing pages are normally used for PPC campaigns because in PPC campaigns, every click matters.

Hence, if, you are spending $100 every day on Google AdWords the copywriting on your landing page must do business of more than $100 to either break even or make profit.

For this to happen, your landing page must have a good conversion rate.

As an experienced landing page copywriter I can achieve that for you – I can improve your conversion rate.

Your conversion rate depends on what is written on your landing page.

This is where I can help you as a proficient landing page copy writer.

I know how to hook your visitors the moment they land on your landing page.

I know how to make them read each and every headline and sub-headline, each and every sentence, each and every paragraph, and each and every bullet point.

How do I achieve that?

When you decide to hire my landing page copywriting services I learn about your audience as much as possible.

I also thoroughly understand your product or service you are planning to promote through your landing page.

Then I make a connection between your audience and your product or service.

I find out what is the most compelling reason for people to buy your product?

What is the most pressing problem and how desperately are they looking for a solution?

Solving problems with landing page copywriting

When a person comes to your landing page, he or she should be immediately able to relate to what is written on your landing page.

On your landing page people don’t want to read long sentences. In fact, all the main expressions – headings, subheadings, the first few sentences, the bullet points – must be short and crisp and to the point.

Your landing page must also use the language people are familiar with.

From a person looking for a high-end gadget to someone looking for a blonde wig, the language must be crafted accordingly during the process of your landing page copywriting.

When writing copy for your landing page I will make sure that there are no distractions in the writing.

As your preferred landing page copywriter I know that even small distractions (in the name of adding a bit of extra information) can send people away from your landing page.

Copywriting services for landing page: 20 characteristics of successful landing page copywriting

Clearly state your value proposition: Tell visitors why they should choose your product or service over the competition.
Use strong headlines: Grab attention and make visitors want to learn more.
Highlight benefits, not just features: Focus on how your product or service can improve the lives of your customers.
Use clear and concise language: Avoid jargon and technical terms that may confuse your audience.
Write in a conversational tone: Speak to your visitors like you would a friend.
Use strong calls to action: Tell visitors what you want them to do next.
Use social proof: Testimonials, reviews, and case studies can build trust and credibility.
Optimize for mobile devices: A significant portion of your visitors will be viewing your landing page on their smartphones or tablets.
Use visuals effectively: Images and videos can help break up your text and make your page more engaging.
Keep your landing page focused: Don’t try to cram too much information onto one page.
Use A/B testing: Experiment with different versions of your landing page to see what converts best.
Make sure your landing page is relevant to your ad copy: Visitors should be able to immediately tell that they’ve landed on the right page.
Track your results: Use analytics to measure the success of your landing page and identify areas for improvement.
Continuously refine your copy: Landing pages are never perfect, so be prepared to make changes as needed.
Write for your target audience: Use language that resonates with your ideal customers.
Emphasize urgency: Create a sense of scarcity to encourage visitors to take action immediately.
Use persuasive language: Use strong verbs and emotional triggers to motivate visitors to convert. Landing page copy writing services.
Don’t be afraid to ask for the sale: Clearly state what you want visitors to do, whether it’s signing up for a newsletter, making a purchase, or scheduling a demo. Copywriting services for landing page.
Make your landing page visually appealing: Use high-quality images and a consistent design that reflects your brand.
Keep your landing page up-to-date: Regularly review and update your landing page to ensure it remains relevant and effective.

There should be no distractions in your landing page copywriting

Landing page copywriting shouldn’t be confused with copywriting for other sections of your website

Before you hire landing page copywriting services you must understand one thing:

Many people confuse a landing page with the website homepage, which is not.

In fact, as I have explained in Difference between content writing and copywriting, you shouldn’t make your average content writer work on your landing page because he or she may not know the difference between writing for the usual pages on your website and writing the copy of your landing page. Even small changes can make a big difference.

Landing page copywriting services are specialized services.

As explained above, a landing page is not for everyone. Whereas, your homepage may be for everyone who might be directly or remotely interested in doing business with you.

For example, for an AdWords campaign or a Facebook campaign, it doesn’t make sense to use your homepage.

Your home page talks about the entire collection of products or services you provide.

Although this is a good way of providing information to your general visitors, for a PPC campaign, a social media campaign or an email campaign, the general homepage is distracting.

Instead, you get a better conversion rate if you use a unique, dedicated landing page for your campaign.

A landing page is focused on a single call-to-action objective. Some of the call-to-action in landing page content examples include,

Subscribe to your newsletter.
Avail a particular SEO service.
Download an e-book.
Attend a seminar or workshop.
Purchase a set of CDs.
Book an appointment for a real estate deal.

A landing page has a clear-cut objective. It doesn’t even have your usual navigation bar. There are no hyperlinks except for the contact form or the shopping cart button.

My landing page copywriting services can help you achieve that objective.

What are the benefits of hiring copywriting services for landing page or landing page copywriting services?

Landing page copywriting services increase your conversion rate.
Copywriting services for landing page improve your SEO.
Copywriting services for landing page enhance your brand consistency.
Landing page copy writing services gives you direct access to writing expertise.
You save time.
Your ROI improves.
Your bounce rate reduces.
Your credibility increases.
Landing page copywriting services increase lead generation.
Copywriting services for landing page improve customer experience.

Copywriting services for landing page: Difference between landing page copy writing a landing page optimization

Aspect	Landing page copywriting	Landing page optimization
Focus	Crafting persuasive and compelling content to attract visitors and encourage conversions.	Enhancing the overall performance of a landing page to maximise conversions.
Objective	To write clear, concise, and persuasive copy that resonates with the target audience and drives action.	To identify and implement changes that improve the conversion rate of a landing page.
Scope	Primarily concerned with the words and phrases on a landing page.	Encompasses all aspects of a landing page, including design, layout, and technical elements.
Process	Begins with understanding the target audience, their pain points, and their goals.	Starts with analysing existing landing page data and identifying areas for improvement.
Tools	Word processors, copywriting tools, and style guides.	Analytics tools, heat maps, and A/B testing software.
Skills	Strong writing skills, understanding of persuasive writing techniques, and knowledge of the target audience.	Analytical skills, data-driven decision-making, and experience with A/B testing.
Role in conversion process	Influences the initial impression and decision-making of visitors.	Determines the effectiveness of a landing page in capturing leads and generating sales.
Timeline	Typically involves creating and revising copy iteratively until desired results are achieved.	Ongoing process of monitoring, testing, and refining the landing page based on user behavior and data.
Creative freedom	High degree of creative freedom to express ideas and craft engaging narratives.	More constrained by data and insights to ensure changes align with user behavior and conversion goals.
Collaboration	Often involves working with designers and developers to ensure copy integrates seamlessly with the overall landing page experience.	Requires collaboration with marketing teams, product managers, and data analysts to gather insights and implement changes.
Expertise	Expertise in copywriting, storytelling, and marketing psychology.	Expertise in web analytics, user behavior analysis, and conversion rate optimization.
Contribution to landing page success	Crucial for creating compelling messaging that captures attention and drives action.	Plays a key role in maximising the effectiveness of a landing page in generating leads and conversions.
Impact on business goals	Contribute to achieving marketing and sales objectives by attracting and converting qualified leads.	Directly influences the revenue and growth of business by optimising the conversion rate of landing pages.

I’m a copywriter who can increase the conversion rate of your landing page – landing page copy writing services

The success of your landing page rests on its conversion rate.

What’s conversion rate?

In simple terms, your conversion rate is the number of people meeting the objective of your landing page divided by the number of people landing on your landing page multiplied by 100.

Through my copywriting services for landing page I will try my best to make sure that the maximum number of people meet the objective of your landing page.

A landing page is specifically designed and deployed to get traffic from a PPC campaign or an advertisement.

Every click costs you. Every click that does not convert costs you money but gets no business.

Since, the success of your landing page entirely depends on copywriting, you need to be very careful when you are hiring a landing page copywriter for your business.

How do my landing page copywriting services help?

I don’t use any magic. There isn’t even a secret. There is no landing page formula.

All I do is, I write your landing page copy in a language that convinces and converts and at the same time, is easier to read. I know how to format landing page text.

Through my landing page copywriting services, when I write copy for your landing page I will:

Use a straightforward language.
Capture the most compelling offer through your main headline.
Strategically use sub headlines to highlight the benefits of filling up your contact form or clicking that “call-to-action” button.
Use to-the point sentences.
Write in a manner that your visitors can relate to what you want to communicate.
Mention maximum number of benefits above the fold.
Adopt the writing style most suitable to your target audience.

Copywriting services for a landing page is all about following the conventional wisdom.

Empathize with your readers.

As soon as they land on your landing page, they want a solution that you have promised to offer through your advertisement.

Provide the solution immediately.

Don’t beat around the bush.

After you have specified what you can offer to solve the problem, begin to explain how you’re going to solve it.

Solving problems with landing page copywriting

This is called hooking your readers into reading further and as a professional copywriter I am quite adept at achieving this.

Strategically ask them questions and then provide answers when providing copywriting services for landing page.

I’m not promising you an out-of-this-world copy for your landing page.

I’m not here to impress you or your customers and clients.

I’m here to generate business for you.

This, I can do with my landing page copywriting services.

Contact me for more details.

Copywriting services for voice search

Optimized copywriting for voice search

Every major technology company, especially the ones selling mobile phones and related operating systems, is investing big in voice search.

Therefore, it is very important that your copywriting focuses on voice search as much as it focuses on conventionally optimized content.

What is voice search?

What is voice search?

It means when people talk into their mobile phones (even browser add-ons on their PCs and laptops) instead of typing into them. Specially to look for information.

Using search engines these days to find every bit of information has become second nature to every mobile phone user. Even to check out websites, people use search engines instead of straightaway typing the URL.

It is like this, you are looking for a professional copywriter for your website, you will speak into your phone something like, “copywriting services for my art gallery website”.

A peculiar thing about voice search is that apps like Google Assistant can even remember your previous search activity to interpret what you really mean to search instead of taking your proceeding search as a standalone query.

For example, you first search for “best chicken tikkas in my area”.

Google shows you the results – listings of all the restaurants offering chicken tikkas.

Then, if you search for “restaurant serving after 11 PM”, Google will show you not just the restaurants that are open after 11 PM, but also the one that serves chicken tikkas.

You can use different variations according to your individual business needs, but the basic premise is, instead of typing your query, you may use voice, and when you use voice, your search queries are conversational instead of well-defined text strings.

And it’s not just mobile phones where people use voice search.

Millions of devices are being shipped that are voice-controlled, including Amazon Echo and Google Home.

According to this AdWeek link, right now (this is 2019) there are 67 million voice-enabled devices just in the US.

They don’t even have optional buttons. They are completely controlled by voice commands and one of the major features is the ability to search by telling them the queries instead of typing them in.

Developments in the ranking algorithms that can use natural language processing to recognize voice text and related patterns have also contributed towards more people using voice search instead of simple typing.

This is why, it is very important that any optimized text on your website or even your blog, is optimized for voice search.

Copywriting services and voice search

effective-copywriting-gets-you-better-conversion-rate

According to this Search Engine Watch post, search results for voice search are different from search results for typed search even for the same sort of information.

SEO experts have noted that once you have optimized your content and your copywriting according to conventional SEO techniques you cannot safely assume that your website will also draw targeted traffic from voice search.

You need to tailor your content both for the purpose of optimizing for voice search, and for higher conversion rate.

The role of copywriting

Copywriting mostly comes into picture when you need to convince your visitors (in terms of World Wide Web) into becoming your customers and clients.

“Convincing” is the keyword here – you need to be persuasive enough.

Hence, your copywriting must be conversational, engaging, informative, succinct, and in terms of optimization, well-adapted to voice search.

Through my website copywriting services I can help you convert more visitors into customers and clients and at the same time draw targeted traffic from voice searches.

How will I optimize copywriting for voice search, for your business?

When I write copy for your website, in fact, before I start writing copy for your website, I will try to understand how your target customers and clients carry out searches.

As a writer, I don’t believe that you should solely focus on improving your search engine rankings because higher rankings mean nothing unless the traffic converts.

The traffic doesn’t convert unless you have well-written content, well-written copy on your website.

Having said that, the need to draw targeted search engine traffic is inescapable.

Many businesses depend on search engine traffic and with greater number of devices enabling people to voice search, you need copywriting services to target people who use voice instead of typing to find information on the Internet.

To achieve this, I will take care of the following:

Optimize your copy for longer search terms.
Keep my copywriting conversational because this is how people search using voice.
Understand what sort of problems people have and then provide solutions through my writing.
While keeping my copywriting professional, I will write in a manner your core audience speaks.
I will write for the web, which means, write shorter, crisp sentences that are to the point.

What is so important about voice search and how my copywriting services can help you?

Importance of copywriting in voice search

People, especially those who are comfortable with the language they speak in (mostly English in this context), don’t use a monotonous way of talking when using voice search.

They use conversational style. Also, they mostly ask questions. Given a choice, 71% people prefer to use voice assistant to search for information.

The use of mobile phones and the mobile technology has been phenomenal. Even a totally illiterate person can use a mobile phone. If he or she doesn’t know how to read or type, he or she definitely knows how to speak into a mobile device.

Hence, it is very important that your partner with a professional copywriting service that helps you optimize your website content for voice search. Contact me today for more information.

Website copywriting services to improve conversion rate

Our professional website copywriting services can help you improve your conversion rate. Website conversion rate is very important for the survival of business on the web.

What is conversion rate? Conversion rate broadly means the number of people doing business with you divided by the total number of people coming to your website multiplied by 100, during a pre-decided period like a day, a week, a month, a quarter, or a year.

Professional website copywriting services can improve your conversion rate by highlighting the benefits of doing business with you in a convincing manner.

“Highlighting the benefits” and “convincing manner” are the keywords to focus on when writing copy for your website.

What is copywriting? How do web copywriting services generate more business for your website?

There is a big difference between website copywriting and website content writing.

Whereas every decent writer can be a content writer, a website copywriter definitely needs to have the proverbial “gift for the gab”.

The greatest quality of a website copywriter is his or her ability to convince your visitors into becoming your paying customers and clients.

You can have a great writer for your website but unless your visitors become your customers and clients, his or her skills are of no use to you.

A website copywriter on the other hand might not be an exceptional writer, but if he or she is able to move your visitors into doing business with you, he or she is worth gold for you.

How do our website copywriting services improve your conversion rate?

When does your website conversion rate improve?

Improve your conversion rate with our website copywriting service

When do people trust you and do business with you?

When your website copy empathizes with your prospective customers and clients. When the moment they come to your website, they know you have got what they want.

Two things are very important for your conversion rate to improve:

Right people coming to your website
Right impact is made on the right people coming to your website

Both these qualities need to exist simultaneously.

Even if one of them is missing your conversion rate is not going to improve.

This is why, a professional website copywriting service improves the quality of your web traffic (through search engines, social networking websites and other online sources) as well as the quality of writing on your website. This is where our SEO copywriting services can help you.

Your website copywriting will get you more business if it immediately comes to the point and communicates the benefits of working with you with unequivocal conviction.

When people come to your website they are looking for a solution.

For example…

Someone searches on Google “how to get rid of red ants in my basement?”, finds your link, and comes to your website.

He or she should immediately find the solution he or she is looking for. If you offer pest control services, the person should immediately know that you can help him or her with the ant infestation.

Inform the visitor that you are going to help him or her completely get rid of the red ants without using harmful chemicals, and forever.

Once you have got your magic in his or her basement your treatment will also make sure that the ants don’t return even if there are cracks in the floor.

Tell him or her at the top why he or she must hire you and what problems he or she is going to get into if you are not hired.

No, I don’t mean to say you alarm people, but the greatest advantages of working with you and the greatest disadvantages of not working with you must immediately pop out of your website copywriting.

The biggest strength of your website copy is convincing people into believing that you have got just the right solution for their problem.

This message needs to be delivered in a straight forward manner without scope for confusion.

Remember that people on the web are in a great hurry because one, they are constantly being bombarded by different messages especially when they are accessing your website from their mobile phones and two, it is very easy to move on to another website even if they are slightly unsure of what you are trying to say.

When we write your website copy we cut to the chase and come to the point immediately.

We will spend ample amount of time trying to understand what your customers and clients need and then prepare the copy accordingly.

Also, for the success of your website copywriting, it is very important to know what sort of language your prospective customers or clients use.

If you speak in a totally strange language replete with jargon the entire effort of bringing the right people to your website will go waste.

An experienced website copywriter first understands what keywords and search terms your prospective customers and clients use to be able to find what you offer and then use those keywords and search terms to prepare your copy.

We know the fundamentals of effective website copywriting

Listed below are the fundamentals of website copywriting that we put into practice when we write copy for your website…

Create very compelling headlines and sub-headlines
Use the keywords or search terms that the person has just used right in the beginning, preferably in the headline (this is where SEO copywriting plays an important part)
Use active voice with shorter sentences
Come to the point immediately
Highlight the overwhelming benefits of your product or service.
Use call-to-action at strategic locations
Use the important details that can influence the visitors’ decision positively
Create a copy that is easy to read with very concise sentences so that the visitors can go through it as quickly as possible and still understand its meaning
Create a sense of urgency without misleading or alarming your visitor
Avoid using negative words throughout the copy.

Website copywriting is a special skill that is acquired with lots of experience.

Sure, the ability to write convincingly needs to be there but what works and what doesn’t work can only be learnt after working in the trenches for multiple clients.

As a long-established content writer and website copywriter I have been writing copy and content for my clients for more than 13 years now.

I understand that every client has a unique requirement so there is no set template when doing website copywriting but still there are some fundamentals that need to be taken care of and the understanding of these fundamentals can only be acquired through persistent working in the real-world scenarios.

Our turnaround time is quite fast (it also depends on our level of communication). Normally we can deliver 2-3 documents in a single day.

No plagiarization
You copy/paste
Unique website copywriting for your unique website

Would you like to know more about our website copywriting services and how we can help you improve conversion rate? Contact us.

Content Writing & Copywriting Services for Construction Business

content-writing-and-copywriting-services-for-construction-business

Content writing services for construction company
Content writer for construction company
Copywriting for construction company
Copywriter for construction company

Table of contents

Benefits of hiring content writing services for construction company
Copywriter for construction company: get more clients
Does your construction company website really need professionally written content?
Benefits of publishing professionally written content on a construction website
How can you make your prospective customers aware of your excellent services as a construction business through content writing services?
SEO content writing & copywriting services for small and local construction businesses
Totally tailored construction business content writing & copywriting services

My professional content writing services can help your construction business create an impactful presence on the Internet whether you are targeting businesses or individual customers and clients.

Copywriting services can help you improve conversion rate.

In fact, I have observed that when you are targeting individual customers it is more important to have engaging, personal writing on your website to convey that you understand the problems the customer is going through and how you can solve those problems.

A construction company website needs high-quality, well-written content.

This content is vital for attracting potential customers.

It also establishes credibility and trust.

But construction professionals are often too busy to write website copy or promotional materials.

Partnering with a professional content writing service for construction companies can provide huge benefits.

A construction company must brand itself as reliable and trusted. Authoritative website content written by skilled writers can help achieve that.

A good content writing service for construction companies will take time to understand the business.

This includes specific services, expertise, accomplishments, especially in the construction sector.

Skilled writers will craft compelling website copy and blog posts.

These highlight the company’s competitive advantages.

Writers use keywords and phrases that appeal to the target audience.

This makes the website more effective at drawing qualified leads.

It also improves SEO and website traffic.

Hiring a content writer allows construction firms to focus on core competencies.

Experienced writers create authoritative, trust-building content.

Benefits of hiring content writing services for construction company

A construction company can improve its online presence and attract more customers by hiring a professional content writer.

An experienced writer will create optimized, engaging website copy and blog posts that highlight the company’s expertise and build trust.

Investing in high-quality custom content from a skilled writer allows construction firms to focus on daily operations while promoting their business effectively online.

Listed below are some advantages of working with a content writing service for your construction company website.

Enhanced Branding: Content writing services help create a consistent and appealing image for your construction company. They develop a unique tone and style that sets you apart from competitors.
Increased Brand Awareness: Through engaging blog posts, articles, and social media content, your company’s name becomes more recognizable in the construction industry. This increased recognition can lead to more business opportunities. Content writer for construction company.
Expertise Showcase: Content writers have a knack for explaining complex construction concepts in simple, relatable terms. This makes your expertise more accessible and appealing to a broader audience.
Differentiation: With well-crafted content, your construction company can emphasize its unique strengths and offerings. This sets you apart in a crowded market and piques the interest of potential clients.
Attract High-Value Clients: Quality content naturally draws the attention of clients who are seeking top-notch construction services. These high-value clients are more likely to invest in larger, more profitable projects. Copywriting for construction company.
Trust Building: Consistency in delivering valuable, informative content builds trust with potential clients. They see your commitment to providing useful information, which translates into trust in your construction services.
Reputation Enhancement: Over time, consistently publishing high-quality content contributes to a positive reputation. Clients and industry peers view your company as a reliable and knowledgeable player in the construction field.
Higher Website Traffic: Well-researched articles and blog posts not only attract readers but also lead them to explore your website further. Increased website traffic can result in more inquiries and potential projects.
Improved Search Rankings: Content that is optimized for search engines, with relevant keywords and meta-tags, helps your website climb the search engine rankings. This means more people will discover your construction services online.
Increased Visibility: A higher search engine ranking means your construction company is more likely to appear on the first page of search results. This increased visibility can result in more clicks and website visits. Copywriter for construction company.
Investor Attraction: During public offerings or when seeking investment, having an established online presence with informative content can attract investors. They see your transparency and dedication to clear communication.
Transparency: Through content, you can provide potential investors with a detailed look into your company’s processes and practices. Transparency builds confidence and trust in your construction business. Content writing services for construction company.
Unique Selling Points: Content allows you to emphasize and explain what makes your construction company unique. Whether it’s cutting-edge technology, a commitment to sustainability, or exceptional customer service, your unique selling points become clear.
Engagement: Regularly updated content keeps your audience engaged. Engaged visitors are more likely to spend time on your website, read more articles, and inquire about your services. Content writer for construction company.
Client Concerns: Addressing common concerns and questions in your content shows that you understand your clients’ needs. This fosters a sense of care and reliability, making potential clients more comfortable choosing your company.
Sustainability Promotion: Content supporting sustainable construction practices aligns with the preferences of environmentally conscious clients. It showcases your commitment to eco-friendly construction methods.
Cost-Effective Marketing: Content writing services offer a cost-effective marketing strategy compared to traditional advertising. You can reach a broader audience without the high costs associated with other marketing methods.
Educating Audience: Informative content serves as a valuable resource for educating potential clients about the construction industry. They appreciate the insights and knowledge you share, positioning your company as a trusted source of information. Content writer for construction company.
Effective Storytelling: Content can go beyond facts and figures to tell compelling success stories. These narratives create emotional connections with clients, making them more likely to choose your services.
Clarifying Misconceptions: In the construction industry, there are often misconceptions about processes, costs, and timelines. Clear, informative content can correct these misconceptions, ensuring potential clients have accurate information.
Targeted Demographics: Tailored content resonates with your ideal client demographic. You can adjust your messaging and topics to align with the specific needs and interests of your target audience. Copywriting for construction company.
Lead Generation: Informative eBooks, whitepapers, and resources can capture the interest of potential clients. They willingly provide their contact information in exchange for these valuable materials, generating leads for your business.
Email Marketing Support: Content fuels effective email marketing campaigns. By consistently delivering informative content to subscribers, you can keep your audience informed about your services and promotions.
Promotions and Discounts: Content can effectively promote special offers and discounts. This encourages potential clients to take action and engage with your company. Content writing services for construction company.
Time and Effort Savings: Outsourcing content creation to professionals saves you time and effort. You can focus on managing construction projects while experts handle your content needs.
Consistent Online Presence: A strong and consistent online presence ensures that your construction company is top-of-mind when potential clients are searching for services. This consistent visibility leads to more opportunities. Copywriter for construction company.
Adaptation to Markets: Content is flexible and can adapt to changing market conditions, trends, and technologies. You can stay competitive by addressing the latest developments in the construction industry through your content. Construction company website.
Global Reach: Online content has the potential to attract clients from various geographic regions, expanding your market reach beyond your local area.
Crisis Management: In times of crisis or negative events, timely and informative content can help manage your company’s reputation and communication. It allows you to address concerns transparently.
Client Testimonials: Sharing positive feedback and testimonials from satisfied clients builds trust with potential clients. They see real-life experiences and success stories, reinforcing your reliability. Copywriter for construction company.
Social Engagement: Engaging and shareable content encourages social media sharing. When your content is shared, it reaches a broader audience and increases your online reach.
Stronger Client Relationships: Content that reflects your commitment, values, and expertise strengthens relationships with existing clients. It reminds them of the quality and care your company provides.
Community Building: Content can foster a sense of community among your clients, partners, and industry peers. By creating content that addresses common challenges and opportunities, you connect with your audience on a deeper level. Content writer for construction company.
Educational Resources: Valuable resources, such as guides, checklists, and how-to articles, establish your company as an industry expert. Clients appreciate the knowledge you share, further reinforcing their trust in your services.
Flexibility: Content writing services can adapt to evolving construction trends, technologies, and client preferences. They ensure your content remains relevant and engaging as the industry changes.
Global Reach: Online content can attract clients from various geographic regions, expanding your market reach beyond your local area. Content writing services for construction company.
Crisis Management: In times of crisis or negative events, timely and informative content can help manage your company’s reputation and communication. It allows you to address concerns transparently.
Visual Content Creation: Content services often include the creation of visual elements like infographics, videos, and images. These visuals can enhance the appeal and effectiveness of your content.
Multichannel Distribution: Your content can be shared across multiple online platforms, including your website, social media, email newsletters, and industry-specific websites. This multichannel distribution maximizes your reach and exposure.
Long-Term Growth: A well-executed content strategy contributes to sustained business growth over time.

Copywriter for construction company: get more clients

Copywriter for construction company

A skilled copywriter plays an important role in boosting a construction company’s online visibility.

They achieve this through a combination of strategies. First, they craft compelling website content that not only informs but also resonates with the target audience, ensuring that the website ranks well on search engines for relevant construction-related keywords.

Short, attention-grabbing headlines and concise meta descriptions are tailored to capture visitors’ attention.

The copywriter also produces informative blog posts that address common construction questions, demonstrating the company’s expertise and drawing in visitors seeking solutions.

By optimizing content for local SEO and creating dedicated service area pages, the copywriter helps the construction company reach potential clients in specific geographic regions.

Overall, their expertise in creating client-centered, search engine-friendly content boosts the website’s visibility and attracts a broader audience interested in construction services.

Listed below are some ways a copywriter can help a construction company get more clients.

Compelling Website Content: A copywriter can craft engaging and persuasive website content that captivates visitors and convinces them to explore your services.
Clear Value Proposition: They can articulate your unique value proposition, highlighting what sets your construction company apart from competitors.
Client-Centered Messaging: Copywriters focus on addressing the needs and concerns of your potential clients, showcasing how your services solve their problems. Content writing services for construction company.
Effective Headlines: Attention-grabbing headlines draw visitors in, encouraging them to read further and learn about your construction expertise.
SEO Optimization: Copywriters can optimize content for search engines, ensuring your website ranks well for relevant keywords and phrases.
Keyword Research: They research industry-specific keywords to target, increasing the chances of your website appearing in search results. Copywriter for construction company.
Informative Blog Posts: Regularly updated blog posts provide valuable information, demonstrating your construction knowledge and engaging visitors.
Project Portfolio Descriptions: Copywriters can create compelling descriptions for your completed projects, showcasing your skills and successes.
Testimonials and Reviews: They can feature client testimonials and reviews, building trust and credibility with potential clients.
Services Pages: Copywriters can create detailed service pages that clearly outline the construction services you offer, making it easy for visitors to understand what you do. Copywriting for construction company.
FAQ Sections: Frequently Asked Questions (FAQs) address common queries, saving time for both potential clients and your team.
Case Studies: In-depth case studies highlight your problem-solving abilities and the positive outcomes of your construction projects.
Lead Generation Forms: Copywriters can design and write effective lead generation forms that encourage website visitors to request quotes or more information.
CTAs (Call to Actions): They craft compelling CTAs throughout your website, prompting visitors to take action, such as contacting your company.
Content for Landing Pages: Custom landing page content can be created for specific marketing campaigns, maximizing lead generation efforts. Content writer for construction company website.
Ebooks and Whitepapers: Copywriters can develop informative ebooks and whitepapers as downloadable resources, attracting potential clients and capturing their contact information.
Newsletter Sign-Up Copy: They create persuasive copy for newsletter sign-up forms, allowing you to build an email list for ongoing engagement.
Local SEO Optimization: Copywriters can optimize your website for local searches, making it easier for nearby clients to find your construction services.
Service Area Pages: If your construction company operates in multiple regions, copywriters can create dedicated service area pages to target each location.
Safety Content: Highlighting your commitment to safety through informative content reassures potential clients of your dedication to their well-being during construction projects. Copywriting for construction company website.
Cost Transparency: Addressing pricing and cost-related questions openly can alleviate concerns and make potential clients more comfortable reaching out.
Project Timelines: Explaining typical project timelines and processes in your content sets realistic expectations for clients.
Industry Insights: Sharing insights on construction industry trends and developments positions your company as an industry leader.
Social Proof: Copywriters can integrate social media feeds or icons to showcase your active presence and engagement on social platforms.
Responsive Content: Ensuring your website content is mobile-friendly is crucial, as many potential clients may access your site on smartphones or tablets.

My content writing & copywriting services can help your construction website

Improve search engine rankings for targeted keywords.
Keep your visitors informed of the quality of construction services you provide.
Establish your brand as a reliable construction business.
Audit your existing content to make sure that it is of international standard.
Keep your visitors informed of all the great work you are doing or have done so far.
Present a convincing case for your services.

Does your construction company website really need professionally written content?

Whereas for individual customers you need personal and direct copywriting, when you are targeting bigger businesses, although most of the process happens through tenders and bids, and personal contacts, if you have a website, why not have your content professionally written?

Whomever you work with, first he or she is going to check out your website. As a reputed construction company, your website shouldn’t have badly written content full of spelling and grammar mistakes. Your copy should be impeccable.

People may think that if you can’t be particular about the writing on your website, how are you going to be particular about the quality of your work as a dependable construction business?

As they say, the writing is on the wall.

When people visit your website, your writing (or copywriting) is all you have got. People read what you have published on your website.

All the opinion is formed through your writing.

So, it matters how your content is written on your website whether you are a small construction business or a big construction company.

Your business partners would like to know

All the prestigious projects you have worked on and have completed.
All the repairs and maintenance works you are responsible for.
What measures you take to keep your engineers and laborers safe.
All the national and international awards and recognitions you have received.
The latest construction technologies and conventions that you use.
What your existing customers and business partners have to say about working with you.
How you contribute to the community and the society.

Benefits of publishing professionally written content on a construction website

Benefits of professionally written content for construction company website

The content on a construction company’s website is crucial for shaping perceptions and attracting customers. More people now research services online before deciding.

Quality website content converts visitors into clients. Poor content hinders lead generation.

Construction companies should invest in professional website copy. This establishes trust and credibility. It highlights experience, capabilities and past projects. It targets site visitors evaluating multiple providers.

Descriptions of services and case studies help prospects assess fit. They also help prospects visualize working together.

Content should be free of errors and overselling. This projects reliability and competence. It leads to more sales. Construction firms that prioritize quality content Positions your website in a better manner. The website becomes an effective customer acquisition tool.

Here are some benefits of publishing professionally written content on your construction company website.

Enhanced Brand Recognition: Professionally written content on your construction company website helps create a memorable and recognizable brand identity. Consistent messaging and a unique tone make your brand stand out.
Improved Brand Credibility: High-quality content enhances your brand’s credibility. Potential clients view your company as a trusted authority in the construction industry.
Increased Website Traffic: Valuable articles and blog posts draw more visitors to your website. This increase in traffic can lead to more inquiries and potential clients. Content writing services for construction company website.
Higher Search Engine Rankings: Professionally written content is often optimized for search engines, improving your website’s search rankings. This means more people are likely to find your construction services when searching online.
More Inquiries from Potential Clients: Engaging content encourages visitors to take action. They are more likely to inquire about your construction services when they find informative and compelling content.
Attraction of High-Value Clients: High-quality content naturally attracts clients who are willing to invest in premium construction services, increasing your revenue potential. Copywriting for construction company website.
Better Engagement with the Target Audience: Professionally written content speaks directly to your target audience, addressing their needs and concerns, and keeping them engaged with your website.
Enhanced Reputation within the Industry: Consistently publishing informative and insightful content contributes to a positive reputation within the construction industry, making you a respected player.
Demonstrated Expertise in Construction: Well-researched and informative content showcases your deep knowledge and expertise in the construction field, instilling confidence in potential clients. Copywriter for construction company website.
Establishment of Trust with Potential Clients: By consistently providing valuable and reliable information, you build trust with potential clients. They see your commitment to transparency and excellence.
Highlighting of Successful Past Projects: Professionally written content can highlight your company’s past projects, showcasing your achievements and capabilities.
Differentiation from Competitors: Unique and compelling content sets you apart from competitors, making you more appealing to potential clients seeking construction services.
Improved Client Retention Rates: Quality content keeps existing clients engaged and informed, increasing the likelihood of repeat business and long-term relationships. Content writer for construction company website.
Cost-Effective Marketing Strategy: Compared to traditional advertising, content marketing is a cost-effective way to reach a broader audience and generate leads.
Valuable Educational Resources for Clients: Educational content helps clients understand construction processes, making them more informed and confident in their decisions.
Clear Communication of Company Values: Through content, you can effectively communicate your company’s values and mission, attracting clients who align with your principles.
Transparency in Construction Processes: Content can explain your construction processes in clear terms, promoting transparency and trust.
Addressing Common Client Concerns: By addressing common client concerns in your content, you demonstrate empathy and a commitment to solving problems. Copywriting for construction company website.
Promotion of Sustainable Construction Practices: Content supporting sustainable construction practices appeals to eco-conscious clients and showcases your commitment to environmental responsibility.
Increased Visibility during Public Offerings: During public offerings or investment campaigns, informative content can attract investors and strengthen your company’s valuation.
Attraction of Potential Investors: Investors are more likely to consider your construction company as a reliable option when they see a well-established online presence with informative content. Content writer for construction company website.
Showcasing Unique Selling Points: Professionally written content highlights your unique strengths and selling points, making you more appealing to potential clients.
Consistent Online Presence: Regular content updates maintain a strong and consistent online presence, ensuring your company is top-of-mind when clients are seeking services.
Adaptation to Changing Market Conditions: Content can adapt to changing market conditions, helping you stay competitive and relevant in the dynamic construction industry.
Targeting Specific Client Demographics: Tailored content resonates with your ideal client demographics, making your message more relevant and appealing to specific audiences.

How can you make your prospective customers aware of your excellent services as a construction business through content writing services?

keep-your-customers-informed-with-compelling-copywriting

The main purpose of copywriting on your website is to convince people into believing you, having faith in you, putting their trust in your hands. The purpose of content writing services is to keep your customers informed.

No matter what sort of services your customers are looking for, they are going to have questions. They are going to have apprehensions.

The intensity of these questions and apprehensions is intensified by the fact that there is a lot to choose from on the Internet. Hundreds of construction company websites are just a few clicks away or a couple of Google searches away. And a majority of them are using professional content writing services to keep their customers informed and engaged.

Put yourself in your customer’s shoes. With what sort of company are you going to work?

The company that simply asks you to hire it?

Or the company that answers all your questions, shares its expertise with you, and strikes up a conversation with you through its website or blog?

Through professional content writing & copywriting you can

asks you toConvey to your prospective customers that as a reliable business you totally understand their problems and apprehensions.
Convey to themConvey to them that since you totally understand their problems and apprehensions, you have the ability to provide the right solutions.You have the infrastructure is

On your business website it has to be “show” rather than “tell”.

Talk about the work you have done through convincing copywriting. Talk about the problems you have solved. Talk about happy customers. Talk about the challenges you have overtaken.

People want real-world examples to understand what you can achieve in the field of construction. If you talk about real-world examples it will also be easier for them to understand exactly what you can do as a dependable construction business.

As a professional content writing & copywriting service we will

Make a list of all the major construction projects you have worked on.
Do keyword research (if it matters to your business) to find out exactly what your prospective customers are looking for.
Write content to communicate how you can solve people’s problems.

We can provide the following services for your construction company

Main website content
- Company profile
- Services pages
- Project descriptions
- Terms and conditions
- Policies
- Philosophy and vision
- Other business-related web pages
Case studies and white papers
Ongoing blogging services
Ongoing email marketing content
Ongoing social media updates
Regular business-related communications writing

SEO content writing & copywriting services for small and local construction businesses

If you are a small and local construction business it is very important to have good search engine rankings. The moment someone needs a repair or construction service, he or she immediately takes out his or her phone and looks up on the Internet.

Due to voice search capabilities, people ask questions such as “find a door repair service”, “find a construction service in my area”, “find a roof repair service” and such.

Your website should show up for all the relevant searches. It isn’t just the main keyword that is important, your website should rank well for all the individual services that you provide.

Our SEO content writing & copywriting services can help you get good search engine rankings for your local construction business.

We will make a list of all the services you provide.

We will make a list of all the problems your prospective customers face (problems you can solve as a local construction business).

Make a list of all possible keywords and search terms your prospective customers may use to be able to find your website.

Write optimized content to improve your local search engine rankings.

If you face tough competition we can provide you ongoing SEO content writing & copywriting services.

Why ongoing?

Because your competitors will constantly try to outdo you. Most of your competitors will be constantly observing your search engine rankings and then taking steps to overtake you. The only way you can maintain your position in the search engines is, continuously publishing fresh content that provides useful construction-related information to your prospective customers.

Totally tailored construction business content writing & copywriting services

No matter what size your business is, we can easily tailor our content writing & copywriting services accordingly.

Our strength is creating compelling content and convincing copy, and these are needed by every business whether big or small. The fundamentals never change.

You need to communicate whether you can deliver or not, whether you are working for a project worth a few thousand dollars or a few million dollars. You need to instill a sense of confidence and dependability.

As a professional content writing service, we can help you establish yourself as a dependable construction business. Our copywriting services can help you improve your conversion rate if conversion is a problem you need to deal with. If it is a writing related solution you need, you can depend on us.

My SEO copywriting services can improve your search engine rankings

I use my SEO copywriting services to help my clients improve their search engine rankings on a regular basis. Am I copywriter? Not in the traditional sense as you can see that I provide content writing services to my clients and it’s very rarely do I mention that I also provide copywriting services.

But my clients do hire me to improve their search engine rankings through SEO content. Here is something I wrote about the difference between copywriting and content writing a long time back and here is something I wrote about the importance of SEO copywriting for your business.

Why you should hire my copywriting services to improve your search engine rankings?

Although I promote my services as a content writer basically I’m a writer and this means, I write to communicate thoughts and messages. I know how to do it convincingly and compellingly. What does this mean? It means that if you want to hire my copywriting services to get more customers and clients I can do that for you; I have done it for many of my clients. It’s another matter that when I write for my clients they also experience an improvement in their search engine rankings so my writing automatically becomes SEO writing for them. When they see an improvement in their search engine rankings plus an improvement in the lead generation as well as sales, instead of content writing, it becomes copywriting because after all, copywriting means writing in a way that people feel like doing business with you.

I can achieve the following for your business through my SEO copywriting services:

Higher rankings on search engine result pages on a sustained level
More search engine traffic for the targeted keywords
More search engine traffic for related keywords (not exactly the keywords you are targeting but their synonyms and their contextual meanings)
Better engagement when people come to your website
An improved conversion rate
Better engagement with your audience
Better engagement on social media and social networking websites
Transfer of knowledge from you to your readers in a reader-friendly format

When I write your copy I focus more on the advantages of the product or service that you offer rather than features and characteristics because your customers and clients are not bothered about features and characteristics. They have problems, and to those problems they are looking for solutions. Through my copywriting I empathize with your customers and clients and prepare the copy from their point of view. They should be able to relate to the literature present on your website because if they cannot relate to it, they won’t feel like doing business with you.

Of course there are trigger words that encourage your visitors to take the desired action and I do conform to those trigger words at strategic locations.

How my compelling content writing becomes SEO copywriting that helps you improve your search engine rankings

In the age of content writing I feel copywriting is an overrated expression not in the sense that it is not useful, but it is wrongly used. If as a content writer I can convince you into doing business with me, then I’m also a good copywriter. If my content writing can get you better search engine rankings without compromising on the quality of my writing, then I’m also a good SEO copywriter. This is something that I do on a routine basis. My clients hire me because they are not simply interested in SEO copywriting for the sake of improving their search engine rankings, they want to improve their conversion rate because that’s what ultimately matters. If that is what you too are looking for, then do contact me to know more about how I can help you get more traffic as well as more leads out of that traffic.

Content Writing & Copywriting Services For Web Design Agency

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Are you a web design agency looking for reliable content writing and copywriting services so that you can give total turnkey web design solutions to your clients?

Content writing and copywriting are integral parts of any website these days. Most of the clients expect you to provide the content as well when you do their web design work.

Whether you are an agency or an individual designing and developing business websites, it is assumed, unless the client is very particular about what is written for the website, that you are going to provide the content and the copy too.

No website can hope to generate business without high quality, convincing content. No landing page can have a decent conversion rate without compelling copy.

If you are designing websites and landing pages, you need both experienced content writing and conversion-driven copywriting.

Credible Content can provide you both.

Why Credible Content is the perfect partner if your web design agency is looking for content writing and copywriting services

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Reliability. You need content? You need copy? you let us know, and you get it. There are no unexpected delays unless there is an earthquake or a cyclone or an event that cannot be prevented from happening.

We have a global pool of content writers and copywriters who can write on practically any topic under the sun. Even under the moon, for that matter.

Even if immediately we cannot arrange a content writer or a copywriter, we have a vast database of contacts we can immediately contact and get you the right person.

But that happens rarely. Most of the time all our content writers and copywriters are just an email away. You let us know your requirement, and within 24-48 hours you begin to get your documents.

Currently Credible Content is providing content writing and copywriting services to 5 web design agencies and businesses from around the world. In fact, there is a Norway-based web design agency that had been trying to find a decent content writer for its clients for three years and had had a really bad experience due to one or another reason. Finally, they came across our website and now we have got a happy web design company and its happier clients.

Listed below are the main reasons how we are able to keep our web design agency partners happy with our content writers and copywriters:

Dependable and amiable content writers and copywriters.
Content writers and copywriters totally comfortable with SEO content writing.
Being a business ourselves we know the business compulsions of our partners.
We are totally in tune with the latest happenings on the Internet (it helps).
Highly competitive rates.
Writers with different flairs of writing from all over the world.
Very, very, very strict policy against plagiarism.
Unique and original content.
Great turnaround time.
Reasonable number of revisions.
More than individual projects, we are interested in building lasting relationships.
We totally get content writing and copywriting.

Affordable content writing and copywriting services for your web design business

At Credible Content we completely understand that our partnership needs to make financial sense. No use working with us if we aren’t saving you money.

We will give you a fixed rate for our content writing and copywriting services and you can charge your clients whatever are your charges. We will never interfere. If you want, your clients will never know who is giving them the killer copy.

We are already working with multiple web design agencies. In fact, we prefer to work with web design agencies rather than individual clients because there is an unending supply of work.

I had my own web design agency (hello, I’m Amrit) before I started providing content writing and content marketing services. I know the difficulties and travails a typical web design agency goes through trying to provide a high conversion website to its clients.

Want to know how Credible Content can add value to the excellent web design services that you are already providing?

Provide excellent SEO content writing services to your clients

We can easily bet that all your clients want better search engine rankings. Although there are zillions of factors that affect your search engine rankings, everything begins with great content writing and copywriting. This is something that we can deliver.

SEO content writing involves careful study of keywords and then creating compelling content around them, without needlessly using them.

Search engines like Google demand quality these days. Your content writing and copywriting should be impeccable, of high standard. Again, Credible Content can deliver that without fail.

You can establish yourself as a competent web design company if you can also provide SEO content and SEO copywriting.

Even if some people don’t understand the importance of quality content, everybody understands the importance of getting good search engine rankings. The rankings of various websites have been dropping left right and center due lousy content and other shady SEO activities carried out by the so-called “SEO experts” and website owners themselves.

Many web design agencies also offer SEO services but now it is pretty much known that SEO has got much to do with how the content is written. Without quality content there is practically no SEO.

A web design agency can optimize the source code, it can also get thousands of external links, but nothing matters unless a website has well-written, relevant content, and this is something only a trained, professional content writing and copywriting service like Credible Content can provide.

Improve your own search engine rankings with our SEO content writing and copywriting services

Credible Content can help you improve your own search engine rankings as a web design agency.

Web design agencies these days have to operate in a high-competition atmosphere. There must be thousands of web design and web development companies already competing with you. How do you get better search engine rankings?

The best way of improving your search engine rankings is to know what search terms and keywords your prospective clients are using in order to find web design agencies.

After making a list of all the important search terms and keywords, you should create content around that information.

We can help you improve local search engine rankings as well as global search engine rankings with targeted optimized content.

What can Credible Content provide you and your clients?

Professional, well-written content
Website copy that actually converts
Email content for your clients
Highly compelling main pages and blog posts to engage visitors as well as improve search engine rankings
Incorporation of keywords without inviting penalty from search engines
E-book writing
Case studies and white papers
Sales copywriting
Blog posts
Social media updates

Basically, wherever convincing content is required, we can pitch in.

Looking for dependable content writers and copywriters for your web design agency? Looking for a content writing and copywriting service you can totally rely on? Let’s have a chat or a talk.

Content writing

SEO Copywriting Services To Improve Your Search Engine Rankings

SEO copywriting services

Table of contents

How my SEO copywriting services can improve search engine rankings
You need to be careful when copywriting for SEO
How my SEO copywriting services help your business
How my SEO copywriting services can improve your search engine rankings
Frequently asked questions about my SEO copywriting services

SEO copywriting can help you improve your search engine rankings organically.

Read What is SEO copywriting.

SEO copywriting services
Improve search engine rankings
SEO copywriter services

What does copywriting for SEO mean?

It means making it easier for people to find your website or blog for relevant keywords, and at the same time writing highly valuable and quality content.

SEO copywriting services

How are SEO copywriting and quality content related and why you need to pay attention to both?

In this regard, how can an SEO copywriting service like mine help you?

For this you need to know why you want to improve your search engine rankings.

The obvious answer is that you want to get traffic from search engines.

Why do you want to get traffic from search engines?

You’re looking for customers and clients.

But do you know what is “pogo sticking”?

When someone comes to your website from Google and then immediately leaves because the content is of low quality or irrelevant, it is called pogo sticking.

This is bad for your SEO. Google has a way of knowing how much time people spend on your website after finding your link on the search engine.

So, naturally, if they don’t spend much time on the link it means they are not finding what they are looking for.

This further means that your link on search results is not solving any purpose for the keyword it is ranking.

Your rankings for that keyword are lowered.

Quality SEO copywriting ensures that you have relevant content and at the same time, content that ranks well on Google and other search engines.

How my SEO copywriting services can improve search engine rankings

Copywriting services to improve search engine rankings

As an SEO copywriting specialist, I understand how important it is for your business to stand out online.

My job is to help your website climb up the search engine rankings, so more people can find you easily.

I do this by writing clear, engaging, and informative content that also follows certain rules set by search engines like Google.

This means more potential customers will visit your website.

Let me share some ways I can use my skills to boost your online presence:

Targeting Keywords: I’ll find and use the words people commonly type into search engines when looking for your services or products. This makes your site more relevant and easier to find.
Crafting Compelling Titles: I create eye-catching titles that make people want to click on your website, significantly increasing your traffic. SEO copywriting services.
Creating Quality Content: I write interesting, informative, and useful content that keeps readers engaged, encouraging them to stay longer on your site.
Optimizing Descriptions: I’ll make sure your web pages have clear and enticing descriptions for search engines, which helps improve your click-through rates.
Using Headers Properly: I organize your content with headers that make it easy to read and good for SEO, helping both readers and search engines understand your content better.
Improving Readability: I ensure your content is easy to read and understand, making your site more user-friendly. SEO copywriter services.
Regular Updates: I’ll keep your content fresh and up-to-date, which is vital for maintaining and improving your search rankings.
Building Internal Links: I link your pages together in a smart way that helps search engines and users navigate your site more effectively.
Managing External Links: I’ll include links to reputable sites to improve your credibility and authority.
Optimizing Images: I make sure any pictures on your site are helping, not hurting, your SEO by optimizing their size and using appropriate alt tags. Improve search engine rankings.
Mobile Optimization: I ensure your content looks great on phones and tablets, which is essential as more people use mobile devices to browse the web.
Speed Optimization: I’ll suggest ways to make your site faster, which search engines love and improves user experience.
Using Social Media: I help create content that’s perfect for sharing on social media, expanding your reach and bringing more traffic to your site.
Conducting Keyword Research: I continuously look for new and relevant keywords to keep your content up to date and in line with what users are searching for.
Analyzing Competitors: I see what’s working for your competitors and how we can do it better, giving you an edge in the market. SEO copywriter services.
Crafting Meta Tags: I write effective meta tags that improve click-through rates by giving searchers a clear idea of what your page is about.
Improving URL Structure: I make sure your URLs are clean and search-engine friendly, which helps improve your site’s structure and searchability.
Enhancing User Experience: I focus on making your site enjoyable and easy to use, which keeps visitors coming back.
Creating Engaging Calls to Action: I encourage visitors to take action on your site, whether it’s making a purchase or signing up for a newsletter.
Optimizing for Local Search: I’ll help you appear in local search results, making it easier for people nearby to find your business. SEO copywriting services.
Utilizing Google My Business: I can optimize your Google My Business listing for better local presence, helping you stand out in local searches.
Implementing Schema Markup: I use advanced techniques to help search engines understand your content, potentially boosting your rankings.
Avoiding Plagiarism: I ensure all content is original and not copied from elsewhere, which is crucial for maintaining your site’s credibility and rankings.
Reducing Bounce Rate: I create content that keeps visitors on your site longer, which signals to search engines that your site is valuable and should be ranked higher.
Incorporating User Feedback: I use visitor comments and suggestions to improve content, making it more engaging and effective. SEO copywriting services.
Performing SEO Audits: I regularly check your site to ensure it’s fully optimized and identify any areas for improvement.
Tracking Performance: I monitor how well your content is doing and make improvements based on real data.
Understanding Algorithms: I stay updated on how search engines rank sites and adjust strategies accordingly to keep your site ahead.
Using SEO Tools: I utilize various tools to enhance your site’s SEO, from keyword research tools to analytics platforms.
Providing Detailed Reports: I give you reports showing how our efforts are improving your rankings and what can be done for even better results. Improve search engine rankings.
Offering Content Varieties: I create different types of content like blogs, articles, and infographics to keep your site interesting and engaging.
Ensuring Content Consistency: I make sure all content is consistent in style and quality, which helps establish your brand’s voice and reputation.
Creating Shareable Content: I write content that people want to share, increasing its reach and the potential for more backlinks and traffic.
Using Power Words: I include powerful and emotional words to increase engagement and persuade visitors to take action.
Focusing on Solutions: I highlight how your products/services solve problems, making your offerings more attractive to potential customers. SEO copywriter services.
Encouraging Community: I help build a community around your brand through engaging content, fostering loyalty and repeat business.
Utilizing Influencers: I can collaborate with influencers to extend your content’s reach and credibility.
Adapting to Changes: I quickly adapt strategies based on any changes in SEO practices to keep your site up to date.
Enhancing Security: I suggest ways to make your site more secure, which search engines favor and users appreciate.
Providing Training: I can teach you basic SEO principles to maintain your site’s ranking and help you understand how to contribute to your site’s SEO success.

By focusing on these areas, I’ll help improve your search engine rankings, attract more visitors, and ultimately, boost your business. My comprehensive approach ensures that every aspect of your site contributes to its success in search results.

You need to be careful when copywriting for SEO

SEO Copywriting Services can help you improve your search engine rankings but they work like a double-edged sword.

There is quality copywriting to engage your audience and help them take a decision in your favor.

And then there is writing that merely stuffs keywords into your copy hoping that this would improve your search engine rankings.

Aimlessly using your keywords and search terms can prove counter-productive and instead of improving your search engine rankings, they can harm your rankings.

SEO Copywriting means writing compelling content for your readers.

It also means writing content that satisfies search engine crawlers.

It definitely doesn’t mean stuffing your content with keywords nonsensically.

Using keywords aimlessly harms your search engine rankings.

Being an experienced content writer and copywriter I can create content around your important keywords and key phrases without compromising the overall quality of your copy.

How do I do that?

Your keywords are important, right?

What are keywords?

They are search queries, or the variations of search queries, that your prospective customers and clients use when they are searching for information about your business.

Every search engine user has a search intent.

Read What is search intent and how it improves your SEO.

Therefore, whenever I start writing your SEO content, I figure out why we are writing that content and whom are we targeting?

Are you targeting people who are just looking for information, but right now are not interested in buying?

Are we writing content for people who are still in the process of making up their minds, but they do want to buy a product or a service (that you sell)?

Do we want to write copy for people who are ready to buy?

These are important phases of your sales funnel.

No one will immediately buy from you. Especially on the Internet.

You need to write SEO copy for every phase of your sales funnel.

Therefore, as an experienced SEO copywriter, I will first help you decide which search intent you want to target with your content, and only then write content.

I will give you my own example:

Suppose, Vishal is looking for my SEO copywriting services. What could be his intent? He may use the following queries on Google:

What is SEO copywriting (informational search intent – he’s looking for information on what is SEO copywriting and how it can help him improve his search engine rankings)?
Which is best SEO copywriting service (commercial search intent – he is interested in improving his search engine rankings through content but hasn’t yet made up his mind about whom to hire)?
SEO copywriting services for my online store (he is ready to hire someone).

To be able to get found for the phrase “best SEO copywriting service” I need to optimize my content in such a manner that Google knows that I give the right answer for the topic (Google knows if people spend time reading this particular web page).

The phrase “what is SEO copywriting” must appear a few times on a web page but I must make sure I don’t overdo it.

I should use the phrase at least once in the subheading <h2></h2>.

It helps if I have related image.

Best SEO copywriting services

The first priority should always be the relevance and quality of your content.

Once that is taken care of, your main phrases and a few related phrases should be incorporated into the copy, strategically.

This is where I can help you.

I know how to write informative, conversational content.

At the same time I can use your primary, secondary and longtail keywords in such a manner that they appear sufficiently and naturally within your web page.

Please remember that ultimately what matters is how many people convert (become your paying customers and clients) by reading your copy and if all you are bothered about is using your keywords everywhere around, even if it improves your search engine traffic, it doesn’t do you much good.

How my SEO copywriting services help your business

How my SEO copywriting services will help your business.

Almost every business on the Internet needs search engine traffic.

Of course there are some websites that don’t depend on search engine traffic, but most do.

So if you need qualified search engine traffic, you have to bother with SEO copywriting.

For that you need an SEO copywriting service or an SEO copywriter who can maintain a perfect balance between informative content and search engine optimization.

SEO copywriting is not as cryptic as it sounds.

It is normal copywriting, it’s just that when I’m preparing your copy I try to use your primary and secondary keywords at strategic places.

How does that matter?

Suppose you run a computer repair service in LA.

There might be hundreds of thousands of such services all over the globe because everybody and his/her granny uses computers these days in one way or another.

So if somebody simply looks for “computer repair service” it is not going to help much if most of the services that are being listed are in Beijing or Honolulu.

You want a service that is based in LA.

People search for “computer repair service in LA”, or “LA computer repair services”, and so on.

You need to keep people looking for computer repair services in LA in mind while creating your content.

Unless you use these words, how can search engine algorithms rank you for computer repair services in LA?

This is just an example and to be frank it is quite easy and straightforward.

There can be very difficult examples and sometimes there are big gaps between what YOU think people must be looking for and what ACTUALLY people are looking for.

As explained above, you also need to consider the search engine user’s intent– exactly why the person is looking for your website or blog?

Talking about search intent, quite often people wonder why they need to publish informational content – content that educates people about your business.

For example, if you run a computer repair service in LA, why do you want to publish multiple blog posts on how people can take care of their computers on their own?

Google values content. Google also values educational content over commercial content.

If you go through my website and my blog, you will see that I have published over 1500 web pages and blog posts on various topics of content writing, copywriting, and content marketing.

Why do I want to educate people?

It isn’t simply about educating people. It is about increasing your content depth.

To be able to rank higher you need to convince Google that you are an authority on your topic.

How do you establish your authority? By sharing expertise.

Even your customers and clients are convinced when you share your expertise.

When people come to my website and see that I have published so much content on my profession, they are convinced that I know how to write better content.

If I can improve my search engine rankings, I can also help them improve theirs.

Similarly, if you share lots of tips on how to repair computers, your customers will feel more confident about your expertise.

This is one search intent.

After coming to your website, people must know that you’re not simply an educational blog; you also provide services.

When people come to my website, although they find lots of educational content on content writing and copywriting, they also immediately know that I provide various writing-related services.

That is commercial and transactional content.

As your SEO copywriter I also help you find that out.

Copywriting and content writing are different.

Copywriting, as you may already know, is different from normal content writing.

Both the terms often get mixed up but they are difference.

Copywriting comes from advertising and it may involve creating sales pitches and marketing oriented writing.

The main characteristics of copywriting include

Clear and concise messaging.
Persuasive language that motivates action.
Focus on benefits and value proposition.
Emotional appeal to engage the audience.
Attention-grabbing headlines and hooks.
Use of storytelling techniques to captivate readers.
Understanding the target audience and tailoring the message accordingly.
Call-to-action statements to prompt desired response.
Use of compelling and descriptive language.
Consistency in tone and voice throughout the copy.

Content is, well, almost everything that is visible on your website or on your blog, or in your Facebook, Twitter, LinkedIn and Google Plus updates (in the form of text, videos and images).

So ideally SEO copywriting means that a copy is not only search engine friendly it also fetches you more business by convincing your visitors into becoming your paying customers and clients.

Elsewhere on my website I have discussed how I achieve that.

How my SEO copywriting services can improve your search engine rankings

How my SEO copywriting services improve your search engine rankings.

I understand copywriting from the in-side out.

I know, this sounds clichéd.

But really, how do my online copywriting services improve your search engine rankings?

I will spend ample time understanding the most compelling strengths of your product or service.

This is most important.

After all, your copy must be about what value you deliver.

How your copy ranks on search engines comes later.

Since you want your content to be written for an audience, it is very important to understand what your audience is looking for and then write your SEO copy accordingly.

You need persuasive writing to convert search engine traffic into paying customers and clients.

What is persuasion?

Persuasion is your ability to convince your people to take a specific action. That action may be purchasing from you, hiring you, signing up for your newsletter, or downloading your e-book.

You need to appeal to their emotions. You also need to appeal to their logical reasoning. You need to capture their attention, build trust, and convincingly address their needs and desires.

Ultimately, you guide them towards a desired outcome.

Through my SEO copywriting services, I don’t just incorporate keywords and search queries to improve your search engine rankings, I also improve your conversion rate by implementing the above-mentioned attributes.

Here are 10 ways I can help you improve your search engine rankings through my online copywriting services:

Write engaging and informative website content.
Strategically incorporate your target keywords with different variations.
Incorporate on-page SEO by including primary and secondary keywords in subheadings.
Use strategic interlinking to increase credibility of your website.
Write compelling and shareable content that gets you backlinks from quality websites.
Make your content scannable so that it is easily readable.
Keep your content professional and yet easy to read.
Use copywriting principles to evoke the necessary emotions.
Regularly update and re-purpose your existing content to maintain freshness and relevance.
Write optimized meta tags such as web page titles and descriptions.

Anyway, what I want to say is, copywriting is all about understanding the most compelling strengths of the product or service you are trying to write about, understanding the most compelling needs of the audience you are trying to write for, and then representing both through writing.

SEO copywriting involves doing the same, but using the words and search terms people use in order to look for your product or service on search engines.

As I have written above, the secret lies in striking the perfect balance.

As a trained SEO copywriter I know how to please both human beings and search engines.

A good thing is, there is a similarity in the way people and search engine algorithms interpret your copy.

More and more search engine companies are using “human intelligence” to decide rankings.

If people like what you have written, your rankings automatically begin to improve.

You need to make sure that your writing is relevant, useful, informative, and provides legitimate information.

It shouldn’t mislead people into believing something that does not exist.

The strength of my SEO copywriting services lies in my ability to understand the problems your customers and clients face and the sort of solutions they seek.

You see, your business is not about you.

Your business is about solving people’s problems.

Once you get that, you have people eating out of your hand.

My entire copywriting focuses on that, and as I have said, if people find your copy useful, so do the search engine algorithms.

And it helps if you are a prolific writer.

Contact me if your business can use a prolific SEO content writer.

Frequently asked questions about my SEO copywriting services

SEO copywriting services FAQs.

How long does it take my SEO writing services to improve your search engine rankings?

Although optimized content is the building block of your search engine visibility, there are 200+ factors that influence your search engine rankings.

Improving your search engine rankings through optimized copywriting isn’t a one-time campaign. It requires sustained effort.

How fast you improve your search engine visibility depends on

Your domain authority.
The amount of content you already have.
The quality of your existing content.
The level of competition you face for your primary and secondary keywords.
The content publishing frequency of your different competitors.
The quality of backlinks to your website.
The choice of keywords you target through content.

Therefore, I cannot give you a specific timeframe to improve your search engine rankings through my writing.

Yes, on an average, if you publish 3-4 blog posts or web pages every week, you should start noticing a difference in about three months.

Can I stop publishing content after my rankings have improved?

It’s up to you. It is also up to your competitors.

If your competitors are constantly publishing content to outrank you, you need to publish content to outrank them.

Remember that you may have multiple competitors, so you need to compete with all of them to sustain your rankings.

I don’t want to mislead you: maintaining your search engine rankings is an ongoing process.

If you stop publishing and updating your content, you’re going to lose your rankings within a month.

How many words are enough per page or per blog post?

It depends on whom you are trying to out rank.

Some of my clients use SEMRush to analyse their competitors and find out how many words they need to target to achieve better rankings than their competitors.

But personally, I feel it is not about number of words that you have on your web page or blog post.

It is about relevancy and frequency.

Choose your topics wisely.

Pack as much information as possible without boring your readers.

Ideally, they should get whatever they need to fully understand a topic on a single web page or blog post.

It may take 500 words. It may take 3000 words. It depends on from how many angles you want to approach a certain topic.

Having said that, 1000 words is an average target. Try to keep your web pages and blog posts at least 1000 words. 1500 words is a good aim.

Do I need to hire SEO copywriting services if I can write by myself?

Depends.

If you hire an SEO copywriter (like me) they are experienced and trained.

Writing SEO content comes naturally to them. This is one reason.

The second is time and regularity. As a professional (suppose you are an architect) you need to think whether you want to spend your time on an activity that is critical to your business growth, but you don’t do it for a living or you would you like to hire someone who does SEO copywriting for a living.

Along with quality, regularity is extremely important. If you can maintain regularity, then do it by yourself.

I’m not comfortable hard selling my services. If you think you can write by yourself, go ahead. I’m not going to convince you against it.

Do you use AI tools like ChatGPT to write SEO content?

I don’t. Although ChatGPT can produce content extremely fast, after a while, it becomes stale.

I do use ChatGPT to quickly create outlines and even to generate content ideas that then I write in my own language.

It is a tool. You can also use it as a writing tool, but the end product comes from me.

The words of mine. The writing style is mine.

Besides, at least right now, no matter how well ChatGPT writes, it doesn’t do SEO content well.

Why good content is necessary

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Why good content is necessary?

It’s been now more than 16 years (it’s 2020 now) since I’ve been writing content for various websites, and I still feel most webmasters do not consider content as important as the layout of the website.

It’s evident from the way they want to pay measly for the content writing services, and sometimes don’t even deem it fit to pay even if the content writer has delivered the work.

This reminds me of the days when people used to have websites just for the heck of it — “it’s a silly thing, but my client abroad wants to see it,” a client told me once about his need to have a website for his export company.

Content writing is at its nascent state. Especially in India where entrepreneurs and business owners are grudgingly accepting that they cannot do without a professional content writer.

They want quality content through wishful thinking.

The situation is not as daunting as it was a few years ago.

I get to work with clients who really understand and appreciate the significance of the written word on their websites, and hence, are eager to pay good for it.

They know the expense is justified considering the return they are going to get.

Well-written content is needed for SEO as well as conversion/engagement on your website

It is your content that draws people from search engines and social media websites to your website. It is your content that encourages casual visitors to become your paying customers and clients.

You need content for SEO because good quality targeted content increases your content depth. For example, since I am a content writer, I must have lots of content on my website and blog that talks about content writing and copywriting. This is natural.

It’s because Google looks for authority websites to rank well. Its algorithm is not perfect but at least now It can easily distinguish between high quality content and video content.

It takes help from visitor reaction.

If people don’t spend much time going through your content, it means your content does not touch the right chord. They don’t find your content useful and purposeful.

Even if initially your links begin to appear among search results, you lose your rankings if from Google people go to your website and then immediately come back to the search engine and carry on with the previous search.

Hence, you need quality content to improve your SEO.

This is what Frederick Turner thinks of content — The substantive or meaningful part: “The brain is hungry not for method but for content, especially content which contains generalizations that are powerful, precise, and explicit.”

Content is the meat of your website due to the following reasons:

The more they read, the more they trust

When a visitor comes to your website, unless she really knows you, she is full of apprehensions, and it is so natural.

No matter how cool your website is, the crux of the matter is, it is faceless and silent.

It’s like arriving at a super-age spaceship that has no humans in it.

Only your words can allay her doubts, only your words can convey that you are a real person, only your words can explain to her what you are selling and why it would be good for her to purchase what you are selling.

Your words comfort her and sooth her.

On whichever page she is, she gets to read something that answers one or the other question she might be having. It feels good when you get answers to your questions, doesn’t it?

The more she reads, the more she knows about you and your organization.

The familiarity ushers a comfort (it also breeds contempt but that’s an entirely different issue) level.

Even if she doesn’t buy, she remembers.

I have a personal experience: a few months ago I visited someone’s website by chance.

I think I was led to his website by some search engine result.

Although he wasn’t offering what I was looking for, I loved the way he had written (or got it written, whatever) the content of his main landing page, and although at that moment I didn’t need to be there, I read the entire thing.

After a few weeks another search led me to his website, and this time he was selling something that I didn’t need immediately, but may need, in the future.

I remembered loving what he had written, and I also liked what I was reading currently.

He seemed to be a nice, trusting person.

He seemed to be in possession of lots of knowledge and wisdom.

His words said he was going to be around for a long time.

I bought the product.

His content sold me something I didn’t even need at that time (I still haven’t used that thing but don’t regret buying it).

Words have been one of the greatest inventions of the human race. One should use them optimally.

Search Engines look for content

If you have noticed, recently your search results have been improving when you look for terms on Google, Bing etc.

The search engine algorithms are putting more and more emphasis on the relevancy of the written content of your website.

This is a step in the right direction both for the search engine robots and for the human beings.

After all, if you are searching for a specific term or a key phrase, you need information specific to that keyword.

You don’t need unnecessary pages coming at the top.

If a website contains lots of good content that talks about your search keywords, it is going to be rated higher.

So if you sell shoes and your website has lots of content regarding shoes, your website is going to be ranked higher than, let us say, even Adidas for that matter.

Similarly, if my website has lots of information on content writing and copywriting, it may rank higher than reputed media agencies providing the same services.

It’s like democracy at its fullest glory.

The more keywords-centric content you have, the better is your chance of getting a higher ranking once a search is conducted by your prospective customer or client.

Lots of interlinking

Lots of pages having good content on your website mean lots of good pages linking back to your main page.

You already know it is important that pages having good content link back to your main page.

The search engines think, and rightly so, that if pages having good content link back to your website, then your website must be relevant.

Also, if your page has some useful information, other webmasters too put that page’s link on their websites.

Soon you have this massive interlinked network.

In the end I would say, it’s not about having lots of content, it’s about having relevant content.

If you have relevant, optimized and well-meaning textual content; your visitors read it, the search engines find it, and the webmasters link to it.

If the content is not good, your visitors don’t read it, the search engines can’t make out what you’re trying to say and hence ignore it, and the webmasters don’t link back to it.

It’s such a simple logic.