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What is relevant content? Relevance of relevant content

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What is relevant content?

You must often come across a question: What is relevant content?

Also, what is the importance of relevant content?

Does content relevance decide your search engine rankings?

How do you define relevant content?

Relevant content in terms of SEO refers to information on your web page or blog post that matches a search query.

Such content closely aligns with the search intent and interests of search users.

It must contain highly valuable and useful information that is directly related to the topic or the keywords being searched for.

Content relevance is one of the most important factors that search engines use to rank your website in their search results pages.

The following information can help you learn what is relevant content, especially in terms of SEO:

Keyword Optimization: It incorporates relevant keywords and key phrases naturally into the content, including in titles, headings, meta tags, and body text.
User Intent Alignment: It addresses the specific needs and intentions of users, providing valuable information, answers, or solutions to their queries. Understanding the target audience and their search intent is vital for creating relevant content.
Quality and Depth: It offers high-quality information that is accurate, comprehensive, and up-to-date. Content depth, including in-depth analysis, expert insights, and detailed explanations, enhance the importance of relevant content and content relevance.
Uniqueness: It provides original and unique content that stands out from competitors.
User Engagement: It encourages user engagement through clear and concise writing, compelling headlines, engaging visuals, and interactive elements.
Structured and Readable: It uses proper formatting, headings, bullet points, and paragraphs to improve readability and scanability.
Internal and External Linking: It includes relevant internal links to other pages within the website and external links to authoritative sources, which help search engines and users navigate and validate the content.

What is relevant content sought by search engines?

Why do search engines look for relevant content?

When you seriously decide to improve your search engine rankings, only then you realize the importance of relevant content.

Search engines actively and regularly seek new content.

As more and more search engine algorithms evolve into complex, human-centric logic, they seek content that is relevant to the search conducted by the surfer.

This is called search intent.

Search intent, in terms of content relevance, is all three types:

Informational Intent:

When people have questions or want to learn something.
They use search queries like “how to,” “what is,” or “tips for.”
They seek answers, explanations, or advice.
Example: “How to train a puppy,” “What is climate change?”

Commercial Intent:

Commercial intent refers to the search queries that indicate a strong intention to make a purchase or engage in a transaction.
People with commercial intent are actively looking for products or services to buy.
They use search queries that include terms like “buy,” “price,” “best,” or “review.”
They seek information that helps them compare options, find deals, or make informed purchasing decisions.
Example: “Best running shoes under $100,” “iPhone 12 Pro Max review.”

Transactional Intent:

When people intend to complete a transaction or make a purchase.
They use search queries with terms like “buy,” “discount,” or specific product names.
They want to find products, services, or deals.
Example: “Buy iPhone 12 online,” “Best laptop deals.”

Read: What is search intent and how knowing it improves your SEO.

They also want to present freshly updated content to their users.

Here are 5 qualities of fresh content that Google considers important for SEO

Timeliness: Freshness is crucial in providing up-to-date and relevant information to users. Google values content that reflects the latest trends, news, and developments in a particular topic or industry.
Originality: Unique and original content is highly valued by Google. Avoid duplicating or copying content from other sources, as it can negatively impact search rankings. Instead, focus on offering fresh perspectives, insights, and information.
Relevance: Google prioritizes content that directly addresses the search intent of users. Fresh content should align closely with the topic, keywords, and user queries. Ensure that your content provides valuable and specific information that satisfies the needs of your target audience.
Engagement: Content that generates user engagement, such as comments, social shares, or backlinks, signals its relevance and usefulness. Encourage interaction by including opportunities for users to comment, share, or participate in discussions related to your content.
Updates and Additions: Keeping your content updated and adding new information regularly can help demonstrate freshness. Update your existing content to reflect any new insights, changes, or developments in your field. Additionally, consider adding new sections, examples, or case studies to provide additional value to users.

The importance of relevant content is reflected through how seriously you publish fresh content on your website or blog.

Google sends out its ‘freshbot’ spider to gather and index new material from all the sites which offer it.

But why do search engines want to offer fresh, relevant content to their users?

Why is content relevance so important to search engines?

The search engine market is growing at a great pace, and Google has proven that if a search engine gives its users what they are looking for, surfers use that search engine again and again, meaning more business for the search engine.

If you found the same old content whenever you conducted searches, would you use that search engine with regularity?

No.

You’ll go where you can find something new, something fresh, something relevant.

How do you write relevant content for your website on regular basis?

How to write relevant content

Identify your target audience and understand their needs and preferences.
Conduct thorough research on the topics related to your website’s niche.
Create catchy and informative headlines to grab readers’ attention.
Use a conversational tone to engage your readers and make the content relatable.
Break your content into shorter paragraphs and use subheadings for easy readability.
Include relevant keywords naturally within the content to improve search engine visibility.
Provide practical tips, advice, or step-by-step guides to help your readers solve problems.
Incorporate visuals such as images, infographics, or videos to enhance the content.
Include statistics or data from credible sources to add credibility to your content.
Share personal experiences or anecdotes that relate to the topic to create a connection with readers.
Address common questions or concerns your target audience may have.
Use bullet points, numbered lists, or bolded text to highlight key points and make the content scannable.
Write in a concise manner, avoiding unnecessary jargon or technical terms.
Use examples or case studies to illustrate concepts and make them easier to understand.
Link to reputable sources or additional reading materials to provide further information.
Encourage reader engagement by asking questions or inviting comments at the end of the content.
Update your content regularly to ensure it stays relevant and up-to-date.
Write about trending topics or current events within your niche to stay in touch with the latest trends.
Offer a unique perspective or provide insights that haven’t been covered extensively.
Proofread your content for grammatical errors and typos to maintain professionalism.

The importance of relevant content

Importance of relevant content

These days search engines take their users very seriously.

They, therefore, take the content of your website very seriously.

Content relevance is of great importance.

Since all searches (at least 98%) are text based searches, it matters a lot what text your web pages contain.

For instance, if you’re selling desktop images for mobile phone users, you should have lots of information on “desktop images for mobile phones” scattered all over your website.

Similarly, for this web page, I’m trying to optimize my text for the following search terms:

“What is relevant content”
“Importance of relevant content”
“Content relevance”

These words shouldn’t be splattered around nonsensically…they should appear in the proper context, only then they are relevant.

The search engine robots are so smart that they can recognize the needless spamming of keywords and key phrases.

They have developed this strange knack for knowing which pages shows relevant content and which does not.

So if you want join, or remain in the race for high rankings in the search results in the search engines, you should take the freshness and the relevancy of your content damn seriously.

The following points explain to you how you can keep your content regularly updated and relevant.

How to keep your content relevant

Post regular news

Something or the other keeps happening to your online business that seems worthy of turning into some interesting content.

You got a new project?

Some employee quit?

Some employee joined?

You upgraded your office furniture or your computer hardware?

There was an accident on the road in front of your office building?

The dove couple in the ventilator just hatched eggs and increased their family?

Keep relevant content updated

The importance of relevant content necessitates regularly updating your content.

In fact, you can answer what is relevant content by saying that it is content that is updated regularly.

When you are providing a service or selling a product, you constantly change the features.

You add new features and you upgrade the existing ones.

This can contribute to your content relevance.

There might be other things happening in the similar field that you’d like your customers and clients to be aware of.

Mention that on your website.

This can provide an answer to what is relevant content.

Manage a bulletin board

A bulletin board is an unlimited source of updated relevant content, especially once it buzzes with activity.

If you can successfully facilitate lively and relevant discussions, there will be no dearth of participants, and consequently, there will be no dearth of relevant and updated content.

Posts articles regularly for the importance of relevant content

Articles are a treasure trove of information and you should have plenty of them on your website.

A good thing about having articles on your website is, if your articles are centered around your product or service, your relevant keywords and key phrases appear in them with greater frequency.

In fact, online articles are attaining so much importance that many webmasters pay me to write articles for their websites.

Regularly publishing informational articles has become an integral part of content relevance.

Archive your electronic newsletter

If you publish a regular e-newsletter, you can have an archives section where you can upload all the past, present and the upcoming issues.

Your e-newsletter mostly carries lots of information regarding your field so it is a good source of periodic relevant content.

Maintain a blog

Blogs are a powerful tool that helps you keep your website easily updated.

You can read more about what is a weblog at http://en.wikipedia.org/wiki/Blog. You can either manually maintain a blog or use software like Medium or WordPress.

Finally, fresh and relevant content keeps your website competitive because without such content your website will certainly down the search engine listings and hence loose business.

Additionally, having something new keeps visitors coming back and attracts potential customers.

Again, the answer to what is relevant content is publishing high quality content that informs and engages your visitors.

What is Organic SEO? Content Writing for Organic SEO

What is organic SEO?

What is the meaning of organic SEO?

What is the importance of organic SEO?

You will find all these answers here.

And also, how does content writing help you in this regard?

In case you are in a big hurry and don’t want to read the entire post, here is a video that explains what is organic SEO.

Meaning of organic SEO

You can improve your search engine visibility two ways: through search engine advertising and through organic search engine optimization.

In search engine advertising, through PPC campaigns (for example AdWords), you pay for every click that you get from Google or Bing.

For brevity’s sake, whenever I talk about search engines, I will be using Google because it is the most widely used search engine.

So, when you get search engine visibility through a PPC campaign, you pay for individual keywords.

For example, if I want search engine traffic for the query “organic SEO content writing services” I will need to bid on this keyword in my AdWords account and my ad will be shown according to how much, per click, I’m paying.

This can be quite expensive. More expensive if the competition for the keyword is high.

For example, if I pay $1.75 per click for the query “organic SEO content writing services”, for 100 clicks, I will be paying Google $175.

The best solution for me would be improving my search engine rankings for the above-mentioned query organically.

If you want to know what is organic SEO, it is improving your search engine rankings through the strength of your content.

Herein also lies the importance of organic SEO: the only money that you spend is on writing and publishing content.

This is done through organic SEO copywriting.

Read: SEO copywriting – what it really means.

What is organic SEO in terms of copywriting?

What is organic SEO copywriting?

Once you have improved your search engine rankings through your content, you don’t need to pay per click.

Through organic SEO, once you get visibility, whether you get 100 clicks from Google, 1000 clicks, for 1 million clicks, you don’t pay anything to Google.

This is precisely the reason why most of the businesses go for organic SEO instead of PPC campaigns.

PPC campaigns definitely have their advantage.

When you attempt to improve your search engine rankings organically, it takes time.

It can take six months. It can even take a year. This involves regular organic SEO copywriting. Sometimes, every day.

Through AdWords, on the other hand, you start getting highly qualified search engine traffic within minutes of publishing your website.

Running PPC campaigns cannot be a part of your long-term strategy because it can prove to be very expensive.

You need to recognize the importance of organic SEO in the beginning itself, and start working towards improving your search engine rankings through the strength of your content.

How does organic SEO copywriting help?

Frankly, there is nothing special about web content writing and organic SEO copywriting.

Whenever you’re writing for the web, you are supposed to write in such a manner that you get well-deserved search engine visibility and once people come to your website, they convert.

Therefore, “organic SEO copywriting” is just another town for writing for the web.

I’m focusing on this keyword because many people search for it.

Multiple times I have written about the features of SEO copywriting, but here I am sending them again so that you don’t have to jump to another link.

Main features of organic SEO copywriting that help you define “what is organic SEO”:

Relevant keywords incorporated naturally into the content.
Clear and concise headings and subheadings.
Engaging and compelling headlines.
Well-structured paragraphs with logical flow.
Use of bullet points and numbered lists for easier readability.
Proper use of meta tags, including meta titles and meta descriptions.
Consistent use of relevant and descriptive alt tags for images.
Internal and external linking to relevant sources.
Accurate and informative anchor text for hyperlinks.
Proper formatting for better readability, such as bold and italics.
Correct grammar and spelling throughout the content.
Concise and informative meta descriptions that encourage click-throughs.
Utilization of long-tail keywords to capture specific search queries.
Optimized URL structure that includes relevant keywords.
Relevant and informative content that addresses the user’s search intent.
Consistent creation of high-quality and original content.
Incorporation of social sharing buttons for easy content sharing.
Optimization for mobile devices and responsive design.
Utilization of user-friendly and intuitive navigation.
Regular updates and fresh content to keep the website relevant.
Implementation of schema markup to provide more information to search engines.
Inclusion of authoritative outbound links to reputable sources.
Optimization of page loading speed for better user experience.
Clear and concise meta titles that accurately represent the content.
Creation of compelling and shareable meta images or thumbnails.
Integration of social media sharing buttons to encourage social signals.
Proper use of header tags (H1, H2, etc.) for better content structure.
Inclusion of relevant and descriptive file names for media files.
Implementation of breadcrumb navigation for easy website navigation.
Regular monitoring and analysis of website traffic and search engine rankings.
Implementation of proper redirects for broken or outdated links.

The above bullet points also pretty much explain what is organic SEO. They also explain the meaning of organic SEO.

But what is the importance of organic SEO?

Increases website visibility and brings more traffic.
Improves search engine rankings, leading to higher click-through rates.
Helps build credibility and trust with users.
Enhances user experience by providing relevant and valuable content.
Increases the chances of attracting targeted and qualified leads.
Organic SEO is cost-effective compared to paid advertising methods.
Helps build a long-term and sustainable online presence.
Improves the overall usability and navigation of a website.
Helps businesses stay competitive in the online market.
Allows businesses to target specific geographic locations effectively.
Provides valuable insights into user behavior and preferences.
Helps in brand recognition and awareness.
Improves the chances of getting featured in Google’s rich snippets.
Enhances the chances of earning quality backlinks from reputable websites.
Improves website loading speed, leading to better user experience.
Helps businesses connect with their target audience on a deeper level.
Supports the growth of other marketing channels, such as social media.
Improves the chances of getting positive reviews and testimonials from customers.
Establishes businesses as thought leaders and industry experts.
Allows businesses to adapt to changes in search engine algorithms and trends.

What is organic SEO further explained

What is organic SEO-further explained.

This meaning of organic SEO I wrote a few years ago on this very same page.

It also explains the importance of organic SEO and how organic SEO copywriting plays an important part.

In very simple terms, organic SEO means naturally improving your search engine rankings without having to resort to advertising.

Your links appear in the search engine results for their inherent strength and value and not because you are paying for the placements.

Quality content writing improves your organic SEO.

The benefits of organic SEO are that once you have improved your rankings naturally, all the traffic that you get from search engines like Google is free.

When your content ranks on the strength of its quality, it remains in its top positions for a long time.

How does content improve your organic search engine rankings?

High-quality and relevant content engages and attracts users, leading to increased website traffic and lower bounce rates.
Well-optimized content with relevant keywords helps search engines understand the relevance of a webpage to specific search queries.
Regularly updated and fresh content signals to search engines that the website is active and provides value to users.
Valuable and informative content encourages backlinks from other websites, which is a key factor in search engine ranking algorithms.
Content that is properly structured with headings, subheadings, and bullet points improves readability and user experience, which indirectly contributes to higher search engine rankings.

[Quick note: Originally, this web page was written many years ago and I am updating it just now. The format of showing organic search results and promoted search results has been changed now.]

In the image above, you see ads on the right-hand side but I think these days (I am updating this again in July 2023) Google no longer publishes ads on the sides.

Organic results are all those links and their descriptions Google ranks and lists according to its algorithm.

This is where every business wants to appear.

So if somebody asks you, what is organic SEO, it is your attempt to appear within these results, and preferably, on the first page.

How does content writing help you in organic SEO?

How content writing helps in organic SEO.

Naturally improving your search engine rankings is all about publishing highly valuable and relevant content, on regular basis.

Two things matter a lot for your higher search engine rankings:

Valuable content that your visitors find relevant and useful.
Regularity.

I will first explain why regularity is important.

Google is constantly looking for fresh content.

When it comes to choosing between old content and new content, if there is a small difference in quality, Google goes for new content.

Regularly publishing content also makes Google crawl your website and blog with greater frequency.

When you don’t publish content regularly, it may take weeks, even months for Google to take note of what you are publishing on your website or blog.

For example, if you publish 1-2 blog posts or web pages every month, this is the frequency with which Google or any other search engine will crawl and index your content.

Consequently, it may take a month, or even more, for your latest link, to appear in the search results.

On the other hand, if you are publishing every day, or every second day, this is the frequency with which Google visits your website and fetches new information.

The meaning of organic SEO also means that you need to update your website regularly.

Whenever you update your website or blog, the changes are quickly reflected in the search results.

You don’t have to wait for a month or two.

Now, we come to the engagement and interaction part.

This is where quality and relevance of your content writing matter.

Google’s algorithm takes into account the interaction that people have with your content (the content they find in search results) when ranking your content.

If people don’t find your content useful and relevant, they don’t spend much time exploring your website or blog.

Within a few seconds they come back to Google and carry on the same query.

This tells Google that your website holds inferior quality content and this begins to have an adverse effect on your organic search engine rankings.

Therefore, if you want to increase your organic search engine rankings, it is imperative that you regularly publish high-quality content.

What are the benefits of organic SEO

Benefits of organic SEO.

Now that you know what is organic SEO, naturally you would like to know what are the benefits of improving the SEO of your website organically rather than going for paid listings that can be extremely fast and efficient, despite the cost.

I am not against paid listings and these days even I am using them for certain keywords.

But they are never a long-term solution.

Suppose I’m not able to rank well for “content writing services” (I am not able to, actually), instead of waiting for my organic SEO to take shape for this particular search term, I would rather pay for the placement so that by the time my organic search engine rankings improve for this, I don’t lose the business that I might have gotten with better visibility for this phrase.

This is why every search engine marketing effort involves both organic SEO as well as paid SEO.

Listed below are a few benefits of organic SEO.

Increased visibility in search engine results attracts more organic traffic to your website.
Higher search engine rankings build credibility and trust with users.
Improved search engine rankings lead to higher click-through rates.
More organic traffic means a greater chance of converting leads into customers.
Is cost-effective compared to paid advertising methods.
Higher search engine rankings provide a competitive edge in the online market.
Improved search engine rankings help businesses reach their target audience effectively.
Enhanced user experience by providing relevant and valuable content.
Better search engine rankings increase brand recognition and awareness.
Improved rankings lead to increased brand authority and thought leadership.
Growth of other marketing channels, such as social media.
Higher rankings generate more inbound links from reputable websites.
Improved search engine rankings provide long-term and sustainable online visibility.
Organic SEO helps businesses adapt to changes in search engine algorithms and trends.
Better rankings lead to increased opportunities for partnerships and collaborations.
Organic SEO allows businesses to target specific geographic locations effectively.
Higher search engine rankings improve the chances of positive customer reviews and testimonials.
Improved rankings lead to better website traffic segmentation and targeting.
Organic SEO provides valuable insights into user behavior and preferences.
Better search engine rankings improve the chances of getting featured in Google’s rich snippets.

What organic SEO copywriting practices can adversely affect your search engine rankings?

Organic copywriting practices to be avoided.

Stuffing keywords unnaturally into the content, which can negatively impact readability and user experience.
Neglecting to conduct proper keyword research and failing to incorporate relevant keywords into the content.
Writing thin or shallow content that lacks depth and fails to provide valuable information to users.
Ignoring proper meta tags, such as meta titles and meta descriptions, which affect how your content appears in search engine results.
Using duplicate content across multiple pages or websites, leading to potential penalties from search engines.
Neglecting to optimize images with descriptive alt tags, which can cause missed opportunities for image search rankings.
Failing to include internal and external links to relevant and authoritative sources, hindering the credibility of your content.
Overlooking the importance of well-structured headings and subheadings that improve content organization and user experience.
Neglecting to format the content for readability, such as using proper paragraphs, bullet points, and bold or italicized text.
Not optimizing URLs with relevant keywords, making it harder for search engines and users to understand the page’s content.
Neglecting to update and refresh content regularly, leading to outdated information and decreased relevance.
Ignoring the importance of mobile optimization, causing a poor user experience for mobile users and potentially lower rankings.
Failing to optimize website loading speed, which can lead to higher bounce rates and lower search engine rankings.
Using poor grammar and spelling, which affects the credibility and professionalism of your content.
Neglecting to include social sharing buttons, limiting the potential for content to be shared and distributed.
Ignoring user experience factors such as navigation, readability, and clear calls to action, leading to decreased engagement and rankings.
Failing to implement proper redirects for broken or outdated links, resulting in a poor user experience and potential loss of rankings.
Ignoring the importance of optimizing meta titles and descriptions for each page, which can impact click-through rates.
Relying solely on SEO tactics and neglecting to write for the audience, resulting in poor-quality content that fails to resonate with users.
Using misleading or clickbait headlines and descriptions, which can harm user trust and lead to high bounce rates.

Now that you know what is organic SEO and why content writing is important to improve your organic search engine rankings, do you want to know how my content writing services can improve your organic SEO?

Do contact me and I will provide you more information.

You have also learned the meaning of organic SEO, the importance of organic SEO and what wonders organic SEO copywriting can do to your search engine rankings.

Content writer for writing e-books | E-book writing services

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Content writer for writing e-books.

Why should you hire a content writer to write your e-book?

How can an e-book writing service helps you write a greatly appreciated e-book for your business?

Terms covered on this page:

E-book writing services
Writer for writing e-books
E-book writer
E-book ghost writer
E-book writer service

Hiring a content writer to work on your e-book offers numerous advantages. A skilled content writer brings expertise to the table, ensuring a well-written and professionally executed e-book.

They can save you time by taking over the writing responsibilities, allowing you to focus on other essential tasks. With their research skills, they provide accurate and well-referenced content for your e-book.

Tailoring the e-book to your specific audience, content writers ensure effective communication. Their editing and proofreading abilities result in polished and error-free content.

They bring a fresh perspective. A content writer adds value and creativity to your e-book.

Hiring a content writer for writing an e-book guarantees quality, saves time, and enhances the overall appeal and effectiveness of your content.

As a professional content writer, there are several key strategies I can employ to provide a highly efficient e-book writing service.

Firstly, I will thoroughly research the topic to ensure accuracy and credibility, using reliable sources and databases.

Secondly, I will tailor the content to the client’s needs, understanding their target audience, brand voice, and specific requirements.

Additionally, I will maintain a well-organized structure, ensuring a seamless reading experience for the audience.

As a skilled content writer, I will also pay uncompromising attention to grammar, spelling, and punctuation, ensuring error-free writing.

Finally, I will collaborate closely you, seeking feedback and making revisions as necessary, to deliver a high-quality e-book that meets your expectations and achieves your goals.

E-book writer – Benefits of Writing and Publishing an E-book to Promote Your Business

Benefits of writing and publishing e-books.

Writing and publishing an e-book can be a powerful tool for promoting your business.

It allows you to showcase your expertise, build credibility, attract new customers, and establish yourself as a thought leader in your industry.

In this section I explore 15 key benefits of writing and publishing an e-book, highlighting the advantages of hiring a content writer for e-book writing.

1. Demonstrates Expertise and Builds Authority – e-book writing services

Writing an e-book allows you to showcase your knowledge and expertise in your industry.

When you provide valuable and insightful content, you establish yourself as an authority figure, gaining the trust and respect of your target audience. E-book writer.

A content writer can help you articulate your expertise in a compelling and engaging manner, enhancing your credibility.

2. Generates Leads and Increases Website Traffic

An e-book can serve as a lead generation tool for your business.

By offering the e-book as a free resource or as part of a subscription, you can capture the contact information of potential customers. E-book writer service.

Additionally, including links to your website within the e-book can drive traffic to your site, increasing visibility and creating opportunities for conversion.

3. Expands Reach and Audience

Publishing an e-book allows you to reach a wider audience beyond your existing customer base.

E-books can be easily shared and distributed online, making it possible for your content to reach individuals who may not have been aware of your business before. E-book ghost writer.

A content writer can help tailor the e-book to appeal to your target audience, ensuring maximum impact.

4. Establishes Thought Leadership

By providing valuable and informative content in your e-book, you position yourself as a thought leader in your industry.

Thought leaders are respected and sought after for their insights and expertise, opening doors to speaking engagements, collaborations, and other business opportunities. Writer for writing e-books.

5. Enhances Brand Visibility and Recognition

An e-book serves as a powerful branding tool.

Through consistent messaging, storytelling, and the inclusion of your brand elements, you can reinforce your brand identity and increase its recognition.

6. Supports Content Marketing Strategy – e-book writer service

An e-book can be a cornerstone of your content marketing strategy. It provides a substantial and comprehensive piece of content that can be repurposed into blog posts, social media snippets, email newsletters, and more. Writer for writing e-books.

A content writer can help you create a cohesive content strategy, ensuring that your e-book seamlessly integrates with your other marketing efforts.

7. Creates a Valuable Resource for Customers

An e-book offers in-depth knowledge and insights to your target audience. By providing valuable and practical information, you can position yourself as a trusted resource for your customers.

This builds loyalty and encourages repeat business.

8. Drives Engagement and Interaction

An e-book can encourage engagement and interaction with your audience. Including interactive elements such as quizzes, worksheets, or links to additional resources can enhance the reader’s experience and encourage them to actively participate. E-book writer.

9. Boosts Search Engine Optimization (SEO) Efforts – writer for writing e-books

Publishing an e-book can contribute to your SEO efforts and improve your search engine rankings. The e-book can be optimized with relevant keywords, meta descriptions, and tags, making it more discoverable by search engines.

10. Positions Your Business Ahead of Competitors

Creating an e-book that offers unique insights and perspectives can differentiate your business from competitors. By addressing specific pain points or providing innovative solutions, you position yourself as a leader in your industry. E-book writer service.

A content writer can help you identify your unique selling propositions and highlight them effectively in the e-book.

11. Builds Long-Term Relationships with Customers

An e-book can serve as a foundation for building long-term relationships with your customers. By consistently providing valuable content, you can nurture and engage your audience over time. This fosters loyalty and encourages customers to become brand advocates.

12. Generates Passive Income Opportunities

Publishing an e-book can create passive income opportunities for your business.

Depending on your goals and target audience, you may choose to sell the e-book directly or through online platforms. E-book writer.

13. Establishes a Content Library

An e-book becomes a valuable addition to your content library.

It can be repurposed into various formats, such as blog posts, articles, infographics, or videos. Writer for writing e-books.

A content writer can help you repurpose the e-book’s content effectively, maximizing its value and expanding its reach across different platforms and mediums.

14. Supports Product or Service Launches

An e-book can be used as a marketing tool to support the launch of a new product or service.

By providing educational or informative content related to the offering, you can generate interest, answer questions, and address potential concerns.

15. Establishes a Competitive Advantage

Having an e-book that encapsulates your expertise and provides valuable insights can give you a competitive advantage in your industry. E-book ghost writer.

It sets you apart from competitors who may not have invested in creating such comprehensive content.

Writing and publishing an e-book can offer significant benefits for promoting your business.

It allows you to demonstrate expertise, generate leads, expand your audience, establish thought leadership, enhance brand visibility, and support your content marketing strategy. E-book writer service.

Embracing the advantages of e-book writing can provide long-term benefits and contribute to the overall success and growth of your business.

20 Ways a Content Writer Can Help You Write a Successful E-book for Your Business – e-book writing services

How a content writer can help you write a successful e-book.

When it comes to creating a successful e-book for your business, partnering with a skilled content writer can make a significant difference.

A content writer brings expertise in crafting engaging and compelling content, ensuring that your e-book captures the attention of your target audience and achieves your desired objectives.

Below I’m listing 20 key ways a content writer can assist you in writing a successful e-book.

1. Content Planning and Strategy

A content writer for e-books can help you develop a comprehensive content plan and strategy, ensuring that your e-book aligns with your business goals and target audience.
They can conduct research to identify the most relevant and valuable topics to cover in your e-book, addressing the pain points and interests of your readers. Writer for writing e-books.

2. Defining the Target Audience

An e-book writer can assist you in defining your target audience and understanding their needs, preferences, and challenges.
They can tailor the content to resonate with your specific audience, ensuring that the e-book provides the most value and relevance to them.

3. Creating an Engaging Outline

A content writer can help you create a clear and structured outline for your e-book, ensuring that it flows logically and maintains reader engagement.
They can organize the content into chapters, sections, and subheadings, making it easy for readers to navigate and find the information they need. E-book writer.

4. Crafting Compelling Headlines and Subheadings

An e-book writer can create attention-grabbing headlines and subheadings that pique the curiosity of your readers and encourage them to continue reading.
They can use persuasive language and compelling statements to entice readers and make them eager to explore the content further. E-book writer service.

5. Conducting In-Depth Research

A content writer for e-books is skilled in conducting thorough research on various topics.
They can gather relevant information from credible sources, ensuring that your e-book is well-researched, accurate, and provides valuable insights to your readers.

6. Writing Clear and Concise Content

An e-book writer can deliver clear and concise content that is easy for readers to understand and digest. E-book writer service.
They can avoid jargon or complex language, ensuring that the information is accessible and relatable to a wide range of readers.

7. Incorporating Storytelling Techniques

A content writer can use storytelling techniques to make your e-book more engaging and memorable.
They can weave narratives, anecdotes, or case studies into the content, helping readers connect with the information on a deeper level.

8. Ensuring Consistent Voice and Tone

An e-book writer can maintain a consistent voice and tone throughout the e-book, aligning with your brand identity and target audience. E-book ghost writer.
They can adapt the writing style to suit the purpose and nature of the content, whether it’s informative, conversational, or persuasive.

9. Incorporating Visual Elements

A content writer for e-books can collaborate with designers to incorporate visual elements that enhance the reader’s experience.
They can suggest the use of infographics, charts, graphs, or images to illustrate key points and make the content more visually appealing.

10. Crafting Attention-Grabbing Introductions

An e-book writer can create captivating introductions that hook readers from the beginning and compel them to continue reading. Writer for writing e-books.
They can use intriguing statements, statistics, or questions to capture the reader’s attention and generate curiosity.

11. Writing Compelling Calls-to-Action (CTAs)

A content writer can strategically place compelling calls-to-action throughout the e-book, encouraging readers to take the desired next steps. E-book writer service.
They can craft persuasive language that motivates readers to sign up for a newsletter, visit your website, or engage with your products or services.

12. Editing and Proofreading

An e-book writer can thoroughly edit and proofread the content to ensure that it is polished, error-free, and maintains a high standard of quality.
They can identify and correct grammatical errors, typos, or inconsistencies, ensuring that the final e-book is professional and credible.

13. Optimizing for SEO

A content writer can optimize the e-book’s content and metadata for search engines, improving its visibility and discoverability.
They can conduct keyword research and incorporate relevant keywords into the content, title, headings, and metadata to enhance its search engine optimization. E-book writing.

14. Ensuring Proper Formatting and Layout

An e-book writer can ensure that the e-book is properly formatted and structured for optimal readability.
They can consider font styles, sizes, line spacing, margins, and other formatting elements to create a visually appealing and reader-friendly layout.

15. Adding Value with Additional Resources

A content writer can suggest and provide additional resources or references within the e-book to add further value to the readers.
They can include links to relevant articles, blog posts, videos, or tools that complement the e-book’s content and offer readers a more comprehensive understanding. Writer for writing e-books.

16. Conducting Interviews or Expert Quotes

An e-book writer can conduct interviews with industry experts or gather quotes from thought leaders to enhance the credibility and depth of the e-book.
They can incorporate these insights or perspectives within the content, providing readers with diverse viewpoints and valuable expertise.

17. Ensuring Proper Citations and References

A content writer can ensure that all sources used in the e-book are properly cited and referenced, adhering to ethical standards.
They can provide a bibliography or reference section that allows readers to verify the information and delve deeper into the topics discussed.

18. Adhering to Copyright and Legal Considerations

An e-book writer can navigate copyright and legal considerations to ensure that the content does not infringe on any intellectual property rights.
They can provide guidance on obtaining permissions, using copyrighted materials, or avoiding plagiarism to protect your business’s reputation.

19. Collaborating with Designers and Formatters

A content writer can collaborate with designers and formatters to create visually appealing e-book layouts, cover designs, and overall presentation.
They can provide input and guidance to ensure that the design elements complement the content and enhance the reader’s experience.

20. Iterating and Improving Based on Feedback

An e-book writer can incorporate feedback from readers, reviewers, or stakeholders to improve the content for future editions or iterations.
They can analyze the feedback and suggest revisions or updates to enhance the e-book’s value and effectiveness.

Partnering with a content writer for e-book writing can greatly contribute to the success of your e-book and its impact on your business.

From content planning and research to crafting compelling content, incorporating visuals, and optimizing for SEO, a content writer brings the expertise and skills necessary to create a successful e-book that engages your target audience and achieves your business objectives.

Hiring a content writer to write your e-book can elevate the quality, effectiveness, and overall value of your e-book, setting you up for success in promoting your business and establishing your authority in your industry.

What Is the Content Writing Process of Writing an E-Book?

What is the content writing process for writing an e-book.

Content Planning: Define the purpose, goals, and target audience of the e-book. Determine the topics and subtopics to be covered.
Research: Conduct in-depth research on the chosen topics, gathering reliable and relevant information from credible sources.
Outline Creation: Create a structured outline that organizes the content into chapters, sections, and subheadings, ensuring a logical flow.
Writing: Craft the content based on the outline, using clear and concise language, and maintaining a consistent tone and voice.
Storytelling and Engagement: Incorporate storytelling techniques, narratives, or case studies to make the content more engaging and relatable.
Incorporating Visuals: Collaborate with designers to include visuals such as infographics, charts, or images that enhance the reader’s understanding and engagement.
Editing and Proofreading: Thoroughly review and revise the content for clarity, grammar, spelling, and overall quality. Ensure the e-book is error-free.
Formatting and Layout: Format the e-book for optimal readability, considering font styles, sizes, line spacing, margins, and other formatting elements.
SEO Optimization: Conduct keyword research and incorporate relevant keywords into the content, title, headings, and metadata to improve search engine visibility.
Citations and References: Ensure proper citations and references for all sources used in the e-book, maintaining ethical standards and giving credit to the original authors.
Review and Feedback: Seek feedback from beta readers or stakeholders to gain insights and identify areas for improvement.
Revisions and Iterations: Incorporate feedback and make necessary revisions or updates to enhance the e-book’s quality and effectiveness.
Collaborating with Designers: Collaborate with designers to create visually appealing e-book layouts, cover designs, and overall presentation.
Final Proofreading: Conduct a final proofread to ensure that the e-book is error-free and ready for publishing.
Updates and Revisions: Monitor feedback and data to identify opportunities for updates or future editions of the e-book to keep it relevant and valuable to your audience.
Repurposing Content: Repurpose the content of the e-book into other formats or mediums, such as blog posts, articles, videos, or podcasts, to expand its reach and impact.
Continuous Improvement: Learn from the process and apply the knowledge gained to improve future e-book projects, refining your content writing process.

Why it makes sense to work with an e-book writing service to write your e-book

E-book writing service.

Working with an e-book writing service can bring numerous benefits to individuals or businesses looking to create high-quality e-books.

Whether you lack the time, writing skills, or expertise to craft an e-book yourself, hiring professionals from an e-book writing service can help you achieve your goals. Here are a few benefits of working with an e-book writing service:

Professional expertise

E-book writing services employ skilled writers who specialize in creating engaging and well-structured e-books.

Their expertise ensures that your e-book will be professionally written and tailored to your target audience.

Time-saving

Writing an e-book can be a time-consuming process, especially if you have other responsibilities.

By outsourcing the task to an e-book writing service, you can free up your time and focus on other important aspects of your business or personal life.

Original and unique content

E-book writing services strive to deliver original and unique content that stands out from the competition.

Professional writers can develop fresh ideas and create captivating content that keeps readers engaged throughout the e-book.

Extensive research

E-book writing often requires thorough research to ensure the accuracy and credibility of the information provided.

E-book writing services have access to various research tools and databases, allowing them to gather reliable information and provide well-researched content for your e-book.

Tailored to your needs

E-book writing services work closely with clients to understand their requirements and goals.

They can create customized e-books that align with your brand, voice, and target audience, ensuring that the final product reflects your unique vision.

Error-free writing

E-book writing services have professional editors and proofreaders who review the content for grammar, spelling, and punctuation errors.

This helps to ensure that your e-book is polished and free from any linguistic mistakes that could undermine its credibility.

Structured and organized content

Crafting a well-structured and organized e-book is crucial for reader engagement.

E-book writing services have experience in creating coherent outlines and organizing information effectively, resulting in a seamless reading experience.

Formatting and design

In addition to writing the content, e-book writing services can assist with formatting and design elements.

They can create visually appealing e-books that include images, graphs, and other visual aids, enhancing the overall reading experience.

Consistency and coherence

E-book writing services can maintain consistency and coherence throughout your e-book, ensuring that the content flows smoothly from one chapter to another.

This cohesiveness helps readers understand the main ideas and concepts presented.

Meeting deadlines

E-book writing services are accustomed to working within deadlines.

By hiring professionals, you can rely on them to deliver the completed e-book within the agreed-upon timeframe, allowing you to meet your publication goals.

Cost-effective

Outsourcing e-book writing to a professional service can be cost-effective in the long run.

Instead of spending your valuable time and resources on writing and editing, you can leverage the expertise of e-book writing professionals who provide a comprehensive package within a reasonable budget.

Expanded readership

E-book writing services can guide you on strategies to reach a wider audience.

They may offer suggestions on distribution platforms or assist in developing a marketing plan to promote your e-book effectively.

Confidentiality and ownership

Professional e-book writing services prioritize client confidentiality and ensure that you retain full ownership of the content they create. This protects your intellectual property rights and allows you to publish the e-book under your name.

Ongoing support

Some e-book writing services provide ongoing support after the completion of your e-book.

They may offer additional editing or promotional services, helping you maintain the quality and visibility of your e-book in the long term.

Working with an e-book writing service offers a multitude of advantages, from expert writing and extensive research to saving time and receiving ongoing support.

By leveraging the skills and expertise of professionals, you can create a compelling and successful e-book that resonates with your target audience and achieves your desired objectives.

Let’s start writing your e-book.

Do you have a rough e-book draft?

Do you need a writer who can work on your e-book draft from scratch?

Contact me today for more details.

Content writer for lead generation

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Content writer for lead generation.

A content writer can help you create high-quality content that attracts and engages your target audience.

This is essential for lead generation. You need to create content that is interesting and informative enough to convince potential customers to learn more about your products or services. This helps you generate energy leads.

A content writer also helps to improve your search engine rankings. Increase your visibility that brings potential customers and consequently, helps you with lead generation.

Buyer Journey and Lead Generation through Content Writing

Buyer journey, lead generation and content writing.

Every buyer goes through a journey. The journey involves the following phases:

Awareness

In the awareness stage, the potential customer is not yet aware that they have a problem that needs to be solved. They may be experiencing a problem, but they are not yet aware that there is a product or service that can solve it.

Consideration

In the consideration stage, the potential customer is aware that they have a problem or need, and they are starting to research possible solutions. They may be comparing different products or services, reading reviews, and talking to friends or colleagues.

Decision

In the decision stage, the potential customer has decided on a product or service that they want to purchase. They may be comparing prices, reading testimonials, or talking to sales representatives.

Since the buyer’s journey is never linear, your potential customer may encounter any one of the stages of the journey. Therefore, you need a content writer to write engaging content for different levels of lead generation opportunities.

What Type of Content Can Your Content Writer Create to Facilitate Lead Generation?

Type of content needed for lead generation.

Listed below are some specific examples of lead generation through content writing that your content writer can help you with.

Effective Content Strategies for Lead Generation Across the Buyer Journey

I. Awareness Stage:

During the awareness stage, businesses aim to create brand awareness and capture the attention of their target audience. Here are some content ideas:

Blog Posts and Articles:

Publishing informative blog posts and articles addressing the problems or needs of your target customers can establish your expertise and attract organic traffic. Focus on relevant keywords and offer actionable insights to provide value. Through content outreach, your content writer can help you with lead generation to make your audience aware.

White Papers:

Creating comprehensive white papers that delve deeper into industry-specific topics with the help of your content writer can position your business as a thought leader. Offer valuable insights, research findings, and data to demonstrate your expertise and credibility. This can help you generate a ton of leads.

Social Media:

Leverage social media platforms to engage with your target audience. Share engaging content, industry news, and tips that resonate with their interests. Encourage interactions, respond to comments, and build a community around your brand.

Advertising:

Invest in targeted online advertising campaigns to reach a wider audience. Utilize platforms such as Google Ads, social media ads, and native advertising to increase brand visibility and drive traffic to your website or landing pages. A content writer can help you create engaging advertisements for qualified lead generation.

Email Marketing:

Build an email list of interested prospects and regularly send them valuable content, such as newsletters, industry updates, and relevant blog posts. Personalize your emails to establish a connection and nurture leads.

An experienced content writer knows how to write in a way that is both interesting and informative. They also know how to create compelling subject lines that are concise, clear, and attention-grabbing. Your email also needs a strong call-to-action to encourage people to reach out to you. A content writer can help you with that and this in turn helps you with lead generation.

II. Consideration Stage:

During the consideration stage, potential customers are evaluating different options. Here’s how you can help them make an informed decision:

Case Studies:

A content writer can help you write and share case studies that highlight successful implementations of your products or services. Include metrics, testimonials, and customer success stories to demonstrate real-world results and showcase the benefits you offer.

White papers:

papers are long-form, in-depth reports that provide detailed information about a particular topic. White papers are a great way to educate potential customers about your product or service and its benefits.

Ebooks:

Ebooks are electronic books that can be downloaded and read on a computer or mobile device. Ebooks are a great way to provide potential customers with even more detailed information about your product or service.

Blog posts:

Blog posts are short, informal articles that provide tips, advice, and insights on a particular topic. Blog posts are a great way to establish yourself as an expert in your field and provide potential customers with valuable information that they can use to make a decision.

III. Decision Stage:

During the decision stage, potential customers are ready to make a purchase and the content writer can write the content accordingly for lead generation. Here’s how you can guide them through the final steps:

Product Comparison Guides:

Create detailed guides that compare your product or service with competitors. Highlight the unique features, advantages, and benefits that set your offering apart and make it the ideal choice for potential customers.

Testimonials and Case Studies:

Showcase success stories and testimonials from satisfied customers who have experienced positive results with your product or service. These real-life examples provide social proof and instil confidence in potential customers.

FAQ and Knowledge Base:

Develop a comprehensive FAQ section or knowledge base that addresses common questions and concerns potential customers may have. This resource should provide clear and concise answers to help them make an informed decision.

Comparison Charts and Infographics:

Present information in visually appealing formats, such as comparison charts or infographics, to summarize key features, benefits, and performance metrics. Visual content can help simplify complex information and aid in decision-making.

By creating compelling and targeted content at each stage of the buyer journey, a content writer can effectively generate leads for you and nurture potential customers. From building awareness to facilitating the decision-making process, strategic content strategies empower businesses to guide prospects towards conversion.

Why You Need Regular Content Writing for Lead Generation?

Why you need regular content writing for lead generation.

Regular content writing plays a pivotal role in lead generation.

A skilled content writer possesses the ability to craft engaging and informative pieces that attract the attention of potential customers, ultimately leading to increased conversions and business growth.

A content writer serves as a fundamental asset for any business seeking to generate leads.

With their expertise, they can create compelling and relevant content that resonates with the target audience.

Through the power of words, a content writer can educate, inform, and persuade potential customers about the benefits of a product or service, thereby building trust and establishing the business as a reliable authority.

Content writing is a continuous process, necessitating regular production of fresh and engaging content.

By consistently publishing valuable content, a business can keep its target audience engaged and interested in what it has to offer.

This creates a sense of anticipation and builds a loyal following, increasing the likelihood of lead generation.

Regular content writing also helps in boosting search engine optimization (SEO) efforts.

Search engines prioritize websites that regularly update their content, as it indicates relevance and authority.

By incorporating relevant keywords and phrases into the content, a content writer can optimize the website’s visibility in search engine results pages (SERPs), thereby increasing the chances of attracting organic traffic and generating leads.

Another key aspect of content writing for lead generation is the ability to tailor the content to the different stages of the buyer’s journey.

A skilled content writer understands the importance of creating content that addresses the specific needs and pain points of potential customers at each stage of their decision-making process.

By providing valuable information and solutions to their queries, a business can position itself as a trusted advisor, increasing the likelihood of lead conversion.

Content writing also facilitates lead nurturing.

Once a lead has been generated, it is essential to maintain regular communication to keep the prospect engaged and interested in the business’s offerings.

A content writer can create targeted content such as newsletters, blog posts, and email campaigns to nurture leads and move them further down the sales funnel.

Furthermore, content writing allows businesses to showcase their expertise and industry knowledge.

By sharing valuable insights and thought leadership through blog posts, whitepapers, and case studies, a business can establish itself as an industry authority.

This not only attracts potential customers but also generates referrals and word-of-mouth marketing, which can be highly effective in lead generation.

Moreover, content writing enables businesses to leverage various content formats to cater to different preferences.

Some individuals prefer reading blog posts, while others prefer watching videos or listening to podcasts.

By diversifying content formats, a content writer can reach a broader audience and generate leads from different channels.

Content writing is an integral part of lead generation strategies for businesses.

A skilled content writer can create engaging, informative, and SEO-optimized content that attracts potential customers, establishes trust, and nurtures leads.

By regularly producing fresh and relevant content, businesses can enhance their online visibility, increase organic traffic, and ultimately generate more leads.

So, if you’re looking to generate leads and grow your business, investing in regular content writing is a must.

Disadvantages of Not Working with a Content Writer to Generate Leads

Disadvantages of not working with a content writer for lead generation.

Lack of Targeted Content: Without a content writer, your lead generation efforts may lack the necessary targeted content to attract and engage potential leads.
Inconsistent Messaging: Content writers ensure consistent messaging across different platforms, enhancing brand recognition and trust among leads.
Limited SEO Optimization: Content writers excel at incorporating relevant keywords and optimizing content for search engines, increasing your chances of generating organic leads.
Poor Content Quality: Without a skilled content writer, your content may lack the quality and professionalism needed to capture the attention and interest of your target audience.
Ineffective Call-to-Actions: Content writers are skilled at crafting compelling call-to-action statements that encourage leads to take the desired action, increasing conversion rates.
Missed Opportunities: Without a content writer, you may overlook opportunities to create valuable content such as blog posts, e-books, or whitepapers that can attract and nurture leads.
Time Constraints: Content writing requires time and effort, which can divert your attention from other important aspects of lead generation, impacting overall productivity.
Limited Content Strategy: Content writers contribute to the development of a comprehensive content strategy, ensuring a consistent flow of relevant content to support lead, you can enhance your lead generation efforts and improve your chances of generating high-quality leads through effective content writing and strategic planning.

What Makes My Content Writing Services Great for Lead Generation As a Content Writer

Content writing services for lead generation.

I’m excited to have the opportunity to introduce you to my exceptional content writing services for lead generation.

In today’s digital world, high-quality content has become a vital component in successfully attracting, engaging, and converting potential leads.

As a dedicated content writer, I am passionate about crafting compelling and targeted content that helps you generate leads and drive your business forward. Let’s delve into what makes my content writing services great and how they can benefit you.

1. Tailored Content Strategies:

With my content writing services, you can expect a personalized approach to content strategy.

I take the time to understand your business goals, target audience, and industry nuances.

By doing so, I am able to create a customized content strategy that aligns perfectly with your lead generation objectives.

From blog posts and social media content to e-books and whitepapers, I will develop a comprehensive plan that positions you as an authority in your niche and generates quality leads.

2. Engaging and Compelling Content:

As a content writer, I know the importance of capturing the attention and interest of your target audience.

I specialize in creating content that is not only informative but also engaging.

By leveraging my expertise, I craft compelling narratives, attention-grabbing headlines, and persuasive call-to-actions, ensuring your content resonates with your audience and compels them to take action.

This approach helps in generating leads that are more likely to convert into customers.

3. SEO-Optimized Content:

In today’s digital landscape, search engine optimization (SEO) plays a crucial role in lead generation.

My content writing services incorporate proven SEO techniques to enhance your online visibility and drive organic traffic to your website.

Looking for an SEO content writer?

By conducting thorough keyword research and employing on-page optimization strategies, I ensure that your content ranks higher in search engine results, attracting more potential leads to your business.

4. Consistency and Branding:

How to use content writing for brand positioning

Consistency is key in building brand recognition and trust among your audience.

As your dedicated content writer, I strive to maintain a consistent tone, style, and messaging across all your content platforms.

By reinforcing your brand identity and values through content, I help you establish a strong and recognizable presence in the market.

Consistency breeds familiarity and trust, making your lead generation efforts more effective.

5. Thought Leadership and Industry Authority:

13 tips for writing thought leadership content

To stand out in a competitive market, it’s essential to position yourself as a thought leader and industry authority.

My content writing services are designed to showcase your expertise and knowledge in your field.

By creating informative and insightful content, I help you establish credibility and build a loyal audience that looks to you for guidance and solutions.

This trust translates into more leads and opportunities for your business.

6. Lead Nurturing and Conversion Optimization:

Effective lead generation goes beyond just attracting leads; it involves nurturing and converting them into paying customers. With my content writing services, I focus not only on generating leads but also on nurturing them throughout their buyer’s journey.

By creating targeted content for each stage of the funnel, I ensure that your leads receive the right information at the right time, increasing their likelihood of conversion.

In conclusion, as a professional content writer specializing in lead generation, my services are tailored to help businesses generate valuable leads through captivating content.

With a keen understanding of the power of words, I craft engaging and persuasive pieces that resonate with the target audience, driving conversions and maximizing ROI.

Through meticulous research and a creative approach, I deliver high-quality content that not only attracts attention but also establishes credibility and builds trust.

Whether it’s compelling blog posts, persuasive landing pages, or informative articles, my content writing expertise ensures a strategic and results-oriented approach for successful lead generation campaigns.

Time and Resource Efficiency:

As a business owner or marketer, your time is valuable. By entrusting your content writing needs to me, you free up your time to focus on other essential aspects of your business. I am dedicated to delivering high-quality content within agreed-upon deadlines, ensuring that you can execute your lead generation strategies smoothly and efficiently.

In conclusion, my content writing services for lead generation offer you the expertise, strategic approach, and creativity needed to drive your business forward.

From tailored content strategies and engaging copy to SEO optimization and lead nurturing, I am committed to helping you generate leads that fuel your business growth.

Let’s collaborate and create compelling content that captivates your audience, drives conversions, and positions you as a leader in your industry.

Contact me today to take your lead generation efforts to new heights!

Content writer for writing case studies

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Content writer for writing case studies.

Are you looking for a professional content writer who can craft engaging and persuasive case studies for your business? If so, you have come to the right place.

Table of contents:

Five main features of writing case studies.
Writing effective case studies as a content writer.
Benefits of hiring an experienced content writer for writing case studies.
Why my content writing services for writing case studies are reliable.
Reasons why publishing case studies boosts online business.
Different clients and industries for whom I have written case studies as a content writer.

Need a content writer for writing case studies?

I have written more than 150 case studies just in the past two years.

I have written case studies for various industries and niches. I know how to showcase your success stories, highlight your value proposition, and convince your prospects to take action.

Let’s dive into the main features of a case study.

A case study is a research method that focuses on studying a specific individual, group, or situation in depth.

It provides a detailed analysis and examination of a particular case to gain insights and draw conclusions.

Case studies are commonly used in various fields such as psychology, business, education, and medicine.

Here are five main features that you should keep in mind when conducting a case study:

5 main features of writing case studies

1. Detailed Description of the Case – Content writer for writing a studies

Begin by providing an overview of the case study, including the background information and context.

Explain why this particular case is worth studying and what makes it unique or significant. Case studies content writer.

Describe the individuals or groups involved in the case, their characteristics, and any relevant details about their background or history.

This will help readers understand the context and the specific aspects being examined.

2. Research Questions and Objectives – Copywriter for case studies

Clearly state the research questions or objectives of your case study as an insightful content writer.

These questions guide your investigation and help focus your analysis.

Identify the specific issues or problems you aim to address through the case study. Case studies copywriting services.

What are you trying to understand or explain? Be explicit about what you hope to achieve.

3. Data Collection Methods

Describe the methods you used to collect data for your case study.

Common methods include interviews, observations, surveys, document analysis, and reviewing existing literature. Content writer for writing a studies.

Explain how you selected the participants or cases for your study.

What criteria did you use? Was it a random selection or a specific sampling approach?

Detail the procedures you followed to collect and record the data.

Did you use audio or video recordings?

Did you take notes during interviews or observations?

Provide enough information for others to replicate your study.

4. Data Analysis and Findings – Case studies writing services

Present the findings of your case study, focusing on the data that is most relevant to your research questions or objectives.

Use appropriate data analysis techniques to interpret and make sense of your findings. Case studies content writer.

This may involve coding qualitative data, conducting statistical analyses, or comparing and contrasting different cases. Case studies copywriting services.

Illustrate your findings using examples, quotes, or visual representations such as tables or charts.

This helps to make your analysis more concrete and easier to understand.

5. Discussion and Conclusion

Discuss the implications of your findings and their significance in relation to existing theories, concepts, or literature in the field.

How do your results contribute to the existing knowledge or fill gaps in understanding?

Address any limitations or constraints of your case study. Copywriter for case studies.

Are there any factors that may have influenced the results or affected the validity of your findings?

Being transparent about limitations adds credibility to your research.

Summarize your key findings and restate your research questions or objectives. Case studies content writer.

Offer insights and recommendations based on your analysis and suggest areas for future research.

Conclude your case study by highlighting the practical applications or implications of your study. Case studies content writer.

How can the findings be applied in real-world contexts?

What are the broader implications for the field or practice?

Remember, these main features provide a framework for organizing and presenting your case study effectively.

Adapt them to your specific research topic and discipline, ensuring that you provide a comprehensive and insightful analysis of the case you are studying.

Writing Effective Case Studies as a Content Writer

Writing effective case studies as a content writer.

Case studies play a crucial role in content writing, as they provide real-life examples that demonstrate the value and effectiveness of a product, service, or solution. Case studies content writer.

Let’s explore the format and key elements of a case study, providing you with valuable insights and practical tips to enhance your content writing skills.

I. Understanding the Purpose of Case Studies

Case studies are an essential tool in content writing, serving multiple purposes:

1. Showcasing Success Stories:

Highlighting real-life success stories of clients or customers.
Demonstrating how your product or service solves specific challenges. Content writer for writing a studies.

2. Building Credibility:

Establishing your expertise and authority in your industry.
Earning trust from potential customers or clients. Case studies content writer.

3. Engaging and Persuading:

Captivating readers with engaging narratives.
Convincing prospects to take action or make a purchasing decision. Copywriter for writing case studies.

II. Structuring Your Case Study as a Content Writer

A well-structured case study captures readers’ attention and guides them through a compelling story. Here’s a recommended format to follow:

1. Title:

Craft a catchy, descriptive title that summarizes the main outcome or benefit.

2. Executive Summary:

Provide a brief overview of the case study, including the main problem and solution. Copywriter for case studies.

3. Introduction:

Set the stage by introducing the client or customer and their industry.

4. Challenge:

Describe the specific problem or challenge the client or customer faced. Case studies content writer & case studies copywriting services.

5. Solution:

Present your product, service, or solution as the answer to the challenge. Case studies writer.

6. Implementation:

Detail the process of implementing the solution, including any obstacles overcome.

7. Results:

Highlight the measurable outcomes and benefits achieved by the client or customer. Case studies writer.

8. Testimonials:

Incorporate quotes or testimonials from the client or customer, adding credibility.

9. Conclusion:

Summarize the key takeaways and reinforce the positive impact of the solution.

III. Writing Engaging and Conversational Case Studies as a Content Writer

To captivate your readers and make your case study enjoyable to read, follow these tips:

1. Know Your Audience:

Tailor your writing style and tone to match the preferences of your target audience. Content writer for writing a studies.
Use language and terminology that resonates with them.

2. Tell a Story as a Content Writer:

Frame the case study as a narrative with a beginning, middle, and end. Case studies content writer.
Include vivid details and descriptions to make the story come alive.

3. Use Conversational Language:

Write in a friendly and approachable tone.
Avoid jargon and complex technical terms that might alienate readers. Case studies writing services.

4. Inject Emotion:

Evoke emotion by highlighting the challenges faced by the client or customer.
Emphasize how your solution positively impacted their lives or businesses. Case studies copywriting services.

5. Break It Up:

Use subheadings, bullet points, and numbered lists to break up the text.
This improves readability and allows readers to skim for key information. Copywriter for case studies.

IV. Showcasing Results in Numbers as a Content Writer

Numbers and data add credibility to your case studies. Consider the following:

1. Use Statistics:

Include relevant statistics and metrics to quantify the impact of your solution.
For example, increased sales, reduced costs, or improved efficiency. Case studies content writer.

2. Visualize Data:

Incorporate graphs, charts, or infographics to present data visually.
Visual representations make information easier to understand and remember. Case studies copywriting services.

V. Optimizing for SEO Through Content Writing

To ensure your case studies reach a wider audience, optimize them for search engines through SEO content writing.

1. Keyword Research:

Identify relevant keywords related to your industry and target audience.
Incorporate these keywords naturally throughout your case study.

2. Meta Tags:

Write compelling meta titles and descriptions that include relevant keywords.
Meta tags improve the discoverability of your case study in search engine results.

As a content writer, mastering the art of writing effective case studies is essential for showcasing your expertise and attracting potential clients or customers.

Benefits of Hiring an Experienced Content Writer for Writing Case Studies

Benefits of hiring an experienced content writer for writing case studies,

Case studies are powerful marketing tools that demonstrate the success and value of a product, service, or solution.

Hiring an experienced content writer to craft compelling case studies can bring several benefits to your business. Here are seven key advantages:

1. Expertise in Crafting Engaging Narratives

Experienced content writers possess the skills to create captivating and persuasive narratives. Content writer for writing a studies.
They know how to structure a case study effectively, highlight key information, and engage readers from start to finish.

2. Clear and Concise Communication

A skilled content writer can distil complex information into clear and concise language.
They understand how to communicate technical details and industry-specific terminology in a way that is easily understood by a broader audience. Case studies copywriting services.

3. Focus on Key Messaging and Value Proposition

An experienced content writer can identify and articulate the key messaging and value proposition of your product or service.
They can align the case study with your marketing goals and ensure that the content effectively highlights the unique selling points and benefits.

4. Ability to Highlight Success Stories

A content writer can effectively showcase success stories through well-crafted case studies.
They know how to gather relevant information, interview clients or customers, and highlight the positive outcomes and benefits achieved. Case studies writer.

5. Engaging and Persuasive Writing Style

Content writers have a strong command of language and a flair for writing compelling content.
They can employ storytelling techniques, persuasive language, and emotional appeal to engage readers and convince them of the value of your offerings. Case studies writing services.

6. Adherence to Structure and Formatting

Case studies often follow a specific structure and formatting guidelines.
Experienced content writers are well-versed in these requirements, ensuring that your case studies are consistent, professional, and visually appealing.

7. Time and Resource Efficiency

Hiring an experienced content writer saves you time and resources.
They can dedicate their expertise to creating high-quality case studies while you can focus on other core business activities.

In addition to these key benefits, hiring an experienced content writer for writing case studies can also provide the following advantages:

8. Industry Knowledge and Research Skills

Content writers with experience in your industry bring valuable knowledge and insights.
They can conduct in-depth research to gather the necessary data and statistics to support your case study.

9. SEO Optimization

Experienced content writers understand the principles of search engine optimization (SEO).
They can incorporate relevant keywords and optimize the case study’s structure and content to improve its visibility in search engine results.

10. Brand Consistency

A skilled content writer can ensure that the case study aligns with your brand voice, tone, and messaging.
This consistency strengthens your brand identity and reinforces your overall marketing efforts.Case studies copywriting services.

11. Increased Credibility and Trust

Well-crafted case studies by experienced content writers enhance your credibility and build trust with potential customers.
The thoroughness and professionalism of the content reflect positively on your brand and its commitment to delivering results. Copywriter for case studies.

12. Versatility in Content Creation

Content writers can repurpose case studies into various formats, such as blog posts, social media content, or video scripts.
This versatility allows you to leverage the case study across different channels and reach a broader audience.

13. Competitive Edge

Hiring an experienced content writer gives you a competitive edge in the market.
Professionally written case studies differentiate your business and position you as a thought leader in your industry. Case studies content writer.

Hiring an experienced content writer for writing case studies brings numerous benefits to your business. From their expertise in crafting engaging narratives to their ability to communicate key messages and highlight success stories, a skilled content writer can enhance your marketing efforts and drive business growth.

Consider investing in professional content writing services to maximize the impact of your case studies and strengthen your brand’s presence in the market.

Why My Content Writing Services for Writing Case Studies Are Reliable

Reliable content writing services for writing case studies.

When it comes to showcasing the success of your business through impactful case studies, you need a reliable content writer who can effectively communicate your message and engage your target audience.

That’s where I come in. With my content writing services for writing case studies, you can trust that you’ll receive top-notch quality and professionalism. Here’s why my services are reliable:

1. Extensive Experience in Writing Case Studies

Writing case studies is my specialty. With years of experience in crafting compelling and persuasive case studies, I have honed my skills in this specific niche.

I understand the nuances of presenting complex information in a clear and concise manner, ensuring that your case studies resonate with your audience. Case studies content writer.

2. In-depth Research and Industry Knowledge

As a content writer, I dive deep into the subject matter to gather the necessary data and insights for your case studies. I pride myself on conducting thorough research to ensure accuracy and credibility.

With my industry knowledge, I can effectively highlight the key points and present your success stories in a compelling manner. Case studies writer.

3. Tailored Approach to Your Unique Requirements

I believe that each business and case study is unique. That’s why I take the time to understand your specific goals, target audience, and brand voice.

By customizing my approach to your requirements, I ensure that the case studies I create align perfectly with your objectives and resonate with your intended audience. Case studies content writer.

4. Engaging Writing Style and Persuasive Messaging

Writing case studies is not just about presenting facts; it’s about telling a compelling story. With my engaging writing style and persuasive messaging, I bring your case studies to life.

I employ storytelling techniques, persuasive language, and emotional appeal to capture the attention of readers and highlight the value of your offerings. Copywriter for case studies.

5. Attention to Detail and Professionalism

I understand the importance of delivering high-quality work that reflects your brand’s professionalism. With meticulous attention to detail, I ensure that your case studies adhere to the required structure, formatting guidelines, and industry standards. Writer for case studies.

You can trust that the content I produce will be polished, error-free, and visually appealing.

6. Timely Delivery and Effective Communication

Meeting deadlines is crucial, and I take pride in my ability to deliver projects on time. I understand the importance of effective communication throughout the process, ensuring that we are aligned on expectations, timelines, and revisions. Case studies writing services.

You can rely on me to keep you informed and deliver your case studies promptly.

7. Client Satisfaction and Long-term Partnership

Your satisfaction is my top priority. I strive to exceed your expectations and deliver case studies that not only meet your requirements but also generate results. Case studies content writer.

I value long-term partnerships and aim to be a trusted collaborator in your content writing endeavors.

My content writing services for writing case studies are reliable because of my extensive experience, in-depth research, tailored approach, engaging writing style, attention to detail, timely delivery, effective communication, and commitment to client satisfaction. Case studies copywriting services.

With my expertise, you can confidently promote your business through impactful and persuasive case studies that captivate your audience and drive your success.

Reasons Why Publishing Case Studies Boosts Online Business

Showcasing Success Stories: Share real-life examples of how your products or services have positively impacted clients.
Builds Credibility: Establish trust by providing evidence of successful partnerships and satisfied customers. Copywriter for case studies.
Educates Potential Clients: Illustrate the value of your offerings through practical examples and outcomes.
Demonstrates Expertise: Showcase your industry knowledge and problem-solving abilities through detailed case studies.
Provides Social Proof: Prove your business’s legitimacy by highlighting positive experiences from existing clients. Case studies copywriting services.
Boosts SEO: Generate relevant and valuable content that can improve your website’s search engine ranking.
Engages Website Visitors: Capture the attention of potential clients with compelling stories and real-world scenarios. Case studies writer.
Enhances Brand Image: Position your brand as a leader in your industry by sharing success stories.
Differentiates from Competitors: Showcase what sets your business apart through unique case studies. Case studies content writer.
Encourages Trust: Build a sense of reliability and dependability with potential clients.
Facilitates Audience Connection: Create a personal connection with your audience through relatable stories.
Improves Website Conversion: Convert visitors into customers by demonstrating the positive impact of your products or services. Case studies writing services.
Generates Inbound Leads: Attract potential clients actively seeking solutions by addressing their specific needs.
Facilitates Decision-Making: Help potential clients make informed decisions by presenting relevant case studies.
Provides Shareable Content: Encourage social media sharing and increase your online visibility. Case studies content writer.
Supports Sales Pitch: Equip your sales team with valuable success stories to reinforce their pitches.
Addresses Customer Concerns: Proactively address common questions and concerns through detailed case studies.
Demonstrates Problem-Solving Skills: Showcase how your business effectively addresses challenges and finds solutions.
Encourages Referrals: Satisfied clients are more likely to refer your business to others. Copywriter for case studies.
Fosters Long-Term Relationships: Lay the foundation for lasting client relationships by highlighting success stories.
Increases Conversion Rates: Convince potential clients of your value proposition through tangible results.
Optimizes User Experience: Provide website visitors with engaging and informative content.
Supports Marketing Campaigns: Integrate case studies into your marketing efforts for a more comprehensive strategy. Case studies writer.
Enhances Product Understanding: Clearly demonstrate the benefits and applications of your products or services.
Creates Evergreen Content: Develop timeless content that remains relevant over an extended period.
Demonstrates Adaptability: Showcase how your business has adapted to various challenges and changes in the market. Case studies copywriting services.
Appeals to Emotions: Connect with your audience on a personal level by sharing emotionally resonant success stories.
Provides Data and Statistics: Back up your claims with concrete data and statistics for added credibility.
Boosts Customer Satisfaction: Acknowledge and celebrate successful collaborations, fostering a positive client relationship.
Offers a Learning Experience: Educate your audience on industry trends and best practices through practical examples. Copywriter for case studies.
Fuels Content Marketing: Use case studies as a foundational element for your broader content marketing strategy.
Optimizes Paid Advertising: Enhance the effectiveness of your paid ads by linking to detailed case studies. Case studies writing services.
Supports Product Development: Gather insights for product improvement based on past successes and challenges.
Enhances Employee Morale: Celebrate team achievements and boost employee satisfaction by showcasing successful projects.
Positions Your Business as a Problem Solver: Showcase your ability to solve clients’ problems effectively, positioning your business as a valuable partner in success.

Different Clients and Industries for Whom I Have Written Case Studies as a Content Writer

Clients and industries for whom I have written case studies as a content writer,

As an experienced content writer specializing in writing case studies, I have had the privilege of working with clients from a wide range of industries.

Through my content writing services, I have created compelling case studies for various sectors, including web design agencies, GPS systems, life coaching, manufacturing, the hospitality industry, air control systems, construction, background check services, detective agencies, kitchen chimneys, social media marketing, and SEO companies. Let’s explore each industry in more detail:

1. Web Design Agencies

In the competitive world of web design, I have crafted case studies that highlight the unique challenges faced by clients and how the agency’s innovative solutions have resulted in visually stunning and highly functional websites.

These case studies delve into the agency’s design process, user experience considerations, and the positive impact on client conversions and brand recognition. As a content writer, I regularly write professional content not just for web design agencies themselves, but also for their clients.

2. GPS Systems

Writing case studies for GPS system providers involves showcasing how their technology has revolutionized navigation, logistics, and fleet management. These case studies delve into specific use cases, such as optimizing delivery routes for a logistics company or improving driver efficiency for a transportation provider. They highlight the benefits of accurate tracking, real-time data, and streamlined operations.

3. Life Coaching

Case studies in the life coaching industry delve into the transformative power of coaching programs. These case studies explore the client’s initial challenges, their journey through coaching, and the positive outcomes they have achieved. They emphasize personal growth, enhanced self-awareness, and the attainment of specific goals, such as career advancement, improved relationships, or increased confidence.

4. Manufacturing

For manufacturing companies, I have created case studies that demonstrate their expertise in streamlining operations, enhancing productivity, and ensuring product quality. As a content writer I have written case studies for multiple manufacturing industries. These case studies delve into specific manufacturing challenges faced by clients, the company’s tailored solutions, and the resulting benefits, such as cost savings, improved efficiency, and increased customer satisfaction. Case studies writing services.

5. Hospitality Industry

Case studies in the hospitality industry showcase the exceptional guest experiences created by hotels, resorts, and hospitality service providers. These case studies explore the unique challenges faced by the client, the innovative solutions implemented, and the positive impact on guest satisfaction, revenue growth, and brand reputation. They highlight aspects such as personalized services, efficient operations, and the integration of technology for enhanced guest experiences.

6. Air Control Systems

Writing case studies for air control system providers involves highlighting the benefits of their solutions in terms of indoor air quality, energy efficiency, and occupant comfort. These case studies delve into specific projects where the company’s systems have improved air circulation, reduced energy consumption, and created healthier environments. They showcase how air control systems have positively impacted indoor environments in commercial spaces, residential buildings, or healthcare facilities. Case studies copywriting services.

7. Construction

Case studies in the construction industry showcase successful projects, highlighting the company’s expertise in project management, sustainable construction practices, and timely delivery. These case studies delve into specific construction challenges, the company’s innovative approaches, and the resulting benefits, such as cost optimization, reduced environmental impact, and client satisfaction. They may focus on projects ranging from residential complexes and commercial buildings to infrastructure development and renovation projects.

8. Background Check Services

Writing case studies for background check service providers involves demonstrating how their solutions have assisted organizations in making informed hiring decisions and mitigating risks. These case studies dig deeper into specific instances where background checks have uncovered crucial information, prevented potential liabilities, and safeguarded the company’s reputation. They highlight the importance of comprehensive background screening and the positive impact it has on creating a safe and trustworthy work environment. Copywriter for case studies.

9. Detective Agencies

Case studies in the detective agency industry showcase the agency’s investigative prowess, problem-solving skills, and successful case resolutions. These case studies delve into real-life scenarios, such as fraud investigations, missing persons cases, or intellectual property theft, demonstrating how the agency’s expertise, methodologies, and collaboration with law enforcement have led to successful outcomes. They emphasize the agency’s commitment to client confidentiality, attention to detail, and the ability to gather compelling evidence.

10. Kitchen Chimneys

Writing case studies for kitchen chimney manufacturers or retailers involves highlighting the benefits of these appliances in terms of smoke extraction, cleanliness, and improved indoor air quality. These case studies delve into specific customer experiences, showcasing how kitchen chimneys have eliminated cooking odors, reduced grease buildup, and improved the overall cooking environment. They emphasize the impact of kitchen chimneys on creating a healthier and more enjoyable cooking experience for homeowners. Case studies content writer.

11. Social Media Marketing and SEO Companies

Case studies in the social media marketing and SEO industry demonstrate how companies have leveraged strategic campaigns, content optimization, and targeted audience engagement to achieve measurable results. These case studies delve into specific challenges faced by clients, the company’s data-driven approach, and the resulting increase in website traffic, conversions, and brand visibility. They highlight the effectiveness of social media platforms, content strategies, and search engine optimization techniques.

In each of these industries, my content writing services for writing case studies focus on capturing the unique aspects, challenges, and successes of the clients. By providing detailed insights, showcasing measurable outcomes, and emphasizing the value delivered, I create engaging and persuasive case studies that effectively communicate the expertise and impact of businesses in diverse sectors.

Content Writer for Business Blogging

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Content writer for business blogging

Are you struggling to find the right words to captivate your audience and boost your online presence?

Focused keywords for this page:

Content writer for business blogging
Business blogging content writer
Business blog content writer
Business blog writer
Writer for business blogging

Table of contents:

Benefits of business blogging.
Different ways a content writer can help you in business blogging.
Different types of blog posts that a content writer can write for a business blog.
Benefits of hiring a professional content writer for business blogging.
Quick summary of my content writing services for business blogging.

Look no further! I’m here to offer my expertise as a skilled content writer for your business blogging needs.

With a passion for crafting compelling and engaging blog posts, I can help you create valuable and informative content that will resonate with your target audience.

Whether you need regular blog posts, industry-specific blog posts, or blog writing to improve your search engine rankings, I’ve got you covered.

Let me take the burden off your shoulders and deliver high-quality written material that will elevate your brand and drive traffic to your website. Content writer for business blogging.

Although you are on this web page because you already know the benefits of business blogging, here is a quick list of advantages you can enjoy when you regularly publish a business blog with the help of a professional content writer.

Benefits of Business Blogging – Business blog writer

Benefits of business blogging

Business blogging

Boosts website traffic and visibility.
Establishes credibility and positions you as an industry expert.
Improves search engine rankings and increases organic reach.
Drives lead generation and customer acquisition.
Enhances customer engagement and fosters brand loyalty.
Provides a platform to showcase products or services.
Facilitates thought leadership and industry influence.
Increases social media presence and shares.
Builds relationships with customers and fosters trust.
Generates opportunities for partnerships and collaborations.

Different Ways a Content Writer Can Help You in Business Blogging

How does a content writer help you in business blogging.

A skilled content writer is essential in business blogging as they drive traffic, engage readers, and boost brand visibility.

A content writer crafts craft captivating headlines and introductions to grab attention. They also help in researching relevant topics and ensures up-to-date and valuable content. Writer for business blogging.

Keyword optimization improves search engine rankings. They create an editorial calendar for consistent posting.

By generating unique ideas for business blogging, and writing compelling content, they attract and retain readers. Business blog content writer.

Proper formatting enhances readability, while visual content and shareable posts increase engagement and social media sharing.

Your skilled content writer implements SEO best practices to drive organic traffic to your business blog and conducts competitor analysis for differentiation. Content writer for business blogging.

Here are different key ways a content writer can assist you in maximizing the potential of your business blog, although many of these tasks depend on your arrangement with individual content writer:

Crafting Engaging Headlines

A content writer can create captivating headlines that grab attention and entice readers.
They employ SEO strategies to optimize headlines for search engines. Content writer for business blogging.
Compelling headlines drive more traffic to your business blog.
Eye-catching titles increase the chances of your content being shared.

Writing Engaging Introductions

A content writer can craft compelling introductions that hook readers from the start, for business blogging.
Engaging introductions encourage readers to continue reading the entire blog post.
They use storytelling techniques to captivate the audience for your business blog. Business blogging content writer.
Well-written introductions during business blogging create a positive first impression.

Researching Relevant Topics

Your content writer conducts thorough research to identify trending and relevant topics for your business blog.
They stay updated with industry news, latest trends, and customer interests for sustainable business blogging. Business blog writer.
Research-backed content adds credibility to your business blog.
Providing valuable and up-to-date information keeps readers coming back for more.

Keyword Optimization

A content writer excels at incorporating strategic keywords into your blog posts.
They conduct keyword research to identify the most relevant and valuable terms. Business blogging content writer.
Keyword-rich content attracts organic traffic to your business blog.

Developing an Editorial Calendar for Business Blogging

A content writer can help you create an editorial calendar for consistent blog posting.
Planning and scheduling content in advance ensures a steady flow of fresh posts. Content writer for business blogging.
An organized editorial calendar keeps your business blog on track.
Regular posting frequency improves SEO and audience engagement.

Generating Unique Ideas

Your content writer brainstorms and generates fresh, unique ideas for your business blog.
They explore different angles and perspectives to create original content.
Unique ideas help you stand out from competitors in the blogging sphere. Writer for business blogging.
Creative content keeps readers engaged and eager for more.

Writing Compelling Content for Business Blogging

A content writer possesses the art of crafting engaging and informative content for writing business blog posts.
They create valuable content that educates, entertains, or solves problems.
Well-written content builds trust, credibility, and authority in your industry.
Engaging content encourages social sharing and attracts a wider audience. Business blogging content writer.

Formatting for Readability of Your Business Blog

Your content writer can structure blog posts for optimal readability.
They use subheadings, bullet points, and short paragraphs to enhance readability.
Clear and organized formatting makes it easy for readers to skim through content. Business blog content writer.
Improved readability leads to better user experience and longer reading sessions.

Incorporating Visual Content to Your Business Blog

Your content writer suggests and incorporates visually appealing elements into your blog posts.
They use images, infographics, and videos to make your business blog more engaging. Content writer for business blogging.
Visual content enhances the overall user experience.
Eye-catching visuals increase the likelihood of social media sharing.

Creating Shareable Content

They create content that resonates with your target audience.
Shareable content encourages readers to share your blog posts on social media platforms. Writer for business blogging.
They incorporate storytelling, emotions, and practical tips to make your content share-worthy.
Increased social sharing expands your reach and drives more traffic to your blog.

Implementing SEO Best Practices Into Your Business Blogging

Your content writer stays updated with SEO best practices and algorithms.
They optimize content with proper meta tags, headings, and alt text for images.
Strategic use of keywords and internal linking improves search engine visibility. Business blogging content writer.
Effective SEO practices drive more organic traffic to your business blog.

Driving Traffic to Your Business Blog

They help drive organic traffic to your business blog through SEO techniques.
They create content that aligns with user search intent.
High-quality content attracts more visitors and potential customers.
Increased traffic leads to higher conversion rates and business growth.

Conducting Competitor Analysis

Your content writer researchers and analyses competitor business blogs to identify content gaps. Business blog content writer.
They find opportunities to create unique and differentiated content.
Understanding competitors’ strategies helps you stay ahead in the blogging landscape.
Analyzing competitor blogs guides you in creating more impactful content.

Writing Guest Posts for Business Blogging

A content writer can create high-quality guest blog posts for reputable websites.
Guest posting exposes your brand to a wider audience.
It drives referral traffic from external sources to your business blog. Writer for business blogging.
Guest posts enhance your credibility and authority in the industry.

Engaging with Readers

Your content writer can actively respond to comments and engage with readers, although, it depends on your contract with them.
Comments foster a sense of community and encourage discussion on your blog. Business blogging content writer.
Reader engagement increases loyalty and repeat visits.
Building relationships with readers strengthens your brand’s reputation.

Incorporating Call-to-Actions (CTAs)

Your skilled content writer can strategically place CTAs within your blog posts.
CTAs prompt readers to take desired actions, such as subscribing or making a purchase. Business blog writer.
Well-crafted CTAs improve conversion rates and lead generation.
Compelling CTAs guide readers towards specific goals and objectives. Copywriter for business blogging.

Conducting Content Audits of Your Business Blog

Your business blog writer can assess the performance of your existing blog content.
Content audits identify areas for improvement and optimization.
Analyzing metrics and user engagement helps refine your content strategy. Business blog copywriter.
Content audits ensure your business blog remains relevant and impactful.

Optimizing Meta Descriptions of Individual Blog Posts

Your content writer can create compelling meta descriptions for your blog posts. Business blogging copywriter.
Meta descriptions entice search engine users to click and visit your blog.
Well-optimized meta descriptions improve click-through rates.
Increased clicks result in higher traffic and visibility. Copywriter for business blogging.

Monitoring Analytics

An experienced content writer can analyze blog analytics to gain insights into audience behavior.
They track metrics such as page views, time spent on page, and bounce rate. Business blogging content writer.
Analyzing data helps refine content strategy and cater to audience preferences.
Data-driven decision-making leads to improved performance and ROI. Business blog copywriter.

Continuous Improvement of Your Business Blog

They continuously improve the quality and effectiveness of your business blogging.
Constant learning and experimentation drive long-term success.
Evolving content strategies ensure your business blog stays ahead of the curve. Copywriter for business blogging.

By harnessing the skills of a proficient content writer, you can elevate your business blog to new heights, attracting a wider audience, boosting engagement, and ultimately driving growth for your business.

Different Types of Blog Posts That a Content Writer Can Write for a Business Blog

Different types of blog posts a content writer can write for a business blog.

As a content writer, it is crucial to diversify the types of blog posts you create for a business blog.

This variety helps keep the content fresh, engaging, and appeals to different reader preferences.

In this article, I will explore several types of blog posts that I can write as your content writer to maximize the impact of your business blogging efforts.

How-to Guides for Your Business Blog

A how-to guide provides step-by-step instructions on accomplishing a specific task. Business blogging content writer.
I can write comprehensive guides that walk your audience through a process relevant to your industry or product.
How-to guides position your business as an expert and provide value to your readers. Business blogging copywriter.

Listicles Blog Posts – Business blogging copywriter

Listicles are articles presented in a list format, such as “Top 10 Tips” or “5 Essential Tools.”
I can create compelling listicles that offer actionable advice or curated resources related to your business niche.
Listicles are popular among readers as they provide easily digestible information. Writer for business blogging.

Product Reviews Business Blog Posts

Product reviews offer an in-depth analysis and evaluation of specific products or services.
I can write honest and unbiased reviews of your offerings, highlighting their features, benefits, and potential drawbacks.
Product reviews help readers make informed purchasing decisions and build trust in your brand. Copywriter for business blogging.

Case Studies in Business Blogging

Case studies focus on real-life examples of how your product or service solved a problem or benefited a client.
I can write compelling case studies that showcase the success stories of your customers.
Case studies provide social proof and build credibility for your business.

Interviews Through Business Blog Posts

Interviews feature conversations with industry experts, thought leaders, or influential individuals in your field. Business blog copywriter.
I can conduct interviews and write informative articles based on the insights shared.
Interviews add value to your blog by offering unique perspectives and expertise.

Thought Leadership Articles in Business Blogging

Thought leadership articles position you or your business as an authority in your industry.
I can write well-researched articles that share insights, analysis, and opinions on relevant industry topics. Business blog content writer.
Thought leadership articles help establish credibility and attract a loyal audience.

Industry News and Updates as Blog Posts

Keeping your audience informed about the latest news and updates in your industry is crucial.
I can write blog posts that summarize industry news, discuss emerging trends, or provide analysis. Copywriter for business blogging.
Sharing industry news positions your business as a reliable source of information and helps readers stay up-to-date.

Behind-the-Scenes Descriptions

Sharing behind-the-scenes content provides a glimpse into your business’s internal operations. Writer for business blogging.
I can write blog posts that showcase your team, company culture, or the process behind your product development.
Behind-the-scenes content humanizes your brand and creates a stronger connection with your audience.

Infographics

Infographics combine visual elements with concise information to present data or complex concepts.
I can write content for visually appealing infographics that simplify complex topics related to your business. Business blog writer.
Infographics are highly shareable and can increase the reach of your blog content.

Guest Posts for Your Business Blog

Inviting guest bloggers to write for your business blog brings fresh perspectives and new audiences.
I can collaborate with industry influencers or experts to contribute guest posts on your blog. Business blogging writer.
Guest posts introduce diverse voices and expand your reach within your industry.

Expert Roundups

Expert roundups feature insights and tips from a group of industry experts.
I can curate and write expert roundup blog posts, where multiple experts share their advice on a specific topic.
Expert roundups provide a comprehensive resource and help amplify the expertise of your blog. Business blog writer.

Frequently Asked Questions (FAQs) as Business Blog Posts

FAQs address common questions and concerns your audience may have.
I can compile a list of frequently asked questions and provide detailed answers in a blog post.
FAQs help address customer queries, improve user experience, and build trust.

Case Study Updates

Following up on previous case studies with updates showcases the long-term impact of your solutions.
I can write follow-up articles that highlight the ongoing success or progress of your clients.
Case study updates demonstrate the value of your products or services over time.

Seasonal or Holiday-Themed Content as Content Writer

Creating content around specific seasons or holidays adds relevance and timeliness.
I can write blog posts that tie your business offerings to seasonal trends or holiday events.
Seasonal content engages readers during specific times of the year and can drive sales.

Infotainment Posts in Business Blogging

Infotainment posts blend educational content with entertainment value.
I can write engaging articles that educate your audience while incorporating storytelling, humor, or interesting anecdotes.
Infotainment posts make learning enjoyable and increase reader engagement.

Comparison Guides Content Writing

Comparison guides help readers evaluate different options or products in your industry.
I can write detailed comparison articles that highlight the pros and cons of various choices.
Comparison guides assist readers in making informed decisions and position your business as a trusted source of information.

Trend Analysis – Business blog copywriter

Trend analysis blog posts delve into industry trends, emerging technologies, or changing consumer behaviors.
I can provide insightful analysis and predictions based on current trends in your field.
Trend analysis showcases your industry knowledge and positions your business as forward-thinking.

Step-by-Step Tutorials Through Business Blogging

Step-by-step tutorials provide detailed instructions on completing a specific task or achieving a desired outcome.
I can create comprehensive tutorials with visuals, screenshots, or videos to guide readers.
Tutorials offer practical value to your audience and establish you as an expert resource. Business blog copywriter.

Personal Stories and Experiences

Sharing personal stories and experiences humanizes your brand and fosters a deeper connection with your audience.
I can write blog posts that recount personal anecdotes related to your business journey or lessons learned.
Personal stories create relatability, engage readers emotionally, and differentiate your business. Business blog content writer.

As a content writer for a business blog, incorporating a variety of blog post types ensures your content remains engaging, informative, and relevant to your audience.

By utilizing these different formats, you can provide value, establish thought leadership, engage readers, and drive business growth.

Experimenting with various types of blog posts allows you to cater to diverse reader preferences and create a well-rounded blog that consistently delivers valuable content to your audience.

Benefits of Hiring a Professional Content Writer for Business Blogging

Benefits of hiring a professional content writer for your business blog.

When it comes to business blogging, hiring a professional content writer can significantly enhance the success and effectiveness of your blog.

Below I’m listing salient benefits that you can experience by bringing in a skilled content writer to handle your business blog.

High-Quality Content Creation:

Hiring a professional content writer ensures the production of high-quality, well-crafted content for your business blog.
I can write engaging, informative, and error-free articles that captivate your audience. Business blogging content writer.
High-quality content establishes credibility, engages readers, and encourages them to return for more.

Time and Resource Savings for Your Business Blog

By outsourcing your content writing to a professional content writer, you save valuable time and resources.
I can handle the time-consuming task of researching, writing, and editing blog posts, allowing you to focus on other core aspects of your business. Copywriter for business blogging.
Time saved can be invested in business development, customer engagement, and strategic planning.

Consistency in Posting

Consistent posting is vital for the success of your business blog.
I can develop an editorial calendar and ensure a regular flow of fresh, relevant content.
Consistent posting keeps your blog active, maintains reader interest, and improves search engine rankings.

Search Engine Optimization (SEO) Through Business Blogging

A professional content writer possesses knowledge and expertise in SEO techniques.
I can optimize your blog posts with relevant keywords, meta tags, and internal linking strategies to improve search engine rankings.
Effective SEO practices increase the visibility and discoverability of your business blog.

Targeted Content Creation for Your business Blog

Understanding your target audience is crucial in business blogging, which your professional content writer has.
I can conduct thorough research and create content that resonates with your specific audience.
Targeted content increases reader engagement, encourages sharing, and drives qualified traffic to your business blog.

Brand Consistency

A professional content writer can help maintain brand consistency across your blog.
I can align the tone, voice, and messaging of your blog posts with your overall brand identity.
Consistent branding strengthens brand recognition and fosters a cohesive brand experience for your readers.

Effective Call-to-Actions (CTAs) – Copywriter for business blog

CTAs are essential for guiding readers to take desired actions, such as subscribing, downloading, or making a purchase.
I can strategically incorporate persuasive CTAs within your blog posts to drive conversions.
Well-crafted CTAs improve user engagement, lead generation, and ultimately contribute to your business’s growth.

Industry Expertise and Research

People provide content writing services stay updated with industry trends, news, and best practices. Business blog copywriter.
I can bring valuable insights, research, and expertise to your blog.
By incorporating up-to-date industry knowledge, I can create content that positions your business as an authority in your field.

Tailored Content Formats for Business Blogging

Different types of content formats cater to various reader preferences.
I can create diverse content formats such as how-to guides, listicles, case studies, and infographics to keep your blog engaging and varied. Business blog writer.
Offering a variety of content formats enhances reader experience and ensures your blog appeals to a wider audience.

Engaging and Sharable Content for Your Blog

Engaging content is key to attracting and retaining readers.
I can write compelling, thought-provoking blog posts that resonate with your audience.
Engaging content increases social sharing, expands your reach, and drives organic traffic to your blog.

Improved User Experience for Your Business Blog

A professional content writer can optimize the structure and formatting of your blog posts for better user experience.
I can use subheadings, bullet points, and concise sentences to enhance readability and scannability.
Improved user experience encourages readers to spend more time on your blog and increases the likelihood of conversion.

Audience Engagement

Engaging with your audience is crucial for building a loyal following.
I can respond to comments, facilitate discussions, and encourage reader interaction on your blog.
Audience engagement fosters a sense of community, strengthens relationships, and builds brand loyalty.

Expert Collaboration

A professional content writer can collaborate with subject matter experts within your organization or industry.
I can conduct interviews, gather insights, and incorporate expert opinions into your blog posts.
Expert collaboration adds depth, credibility, and a fresh perspective to your blog content.

Adaptability and Flexibility

The world of business blogging is constantly evolving.
I can adapt to changing trends, algorithms, and reader preferences.
I stay updated on the latest content marketing strategies and can tailor your blog content accordingly.

Measurable Results and ROI Through Your Business Blog

A professional content writer can track and analyze the performance of your blog posts.
I can provide data-driven insights on metrics such as traffic, engagement, conversions, and ROI. Business blogging content writer.
Measurable results allow you to assess the effectiveness of your business blog and make informed decisions.

Hiring a professional content writer for your business blog brings numerous benefits, from high-quality content creation to increased brand visibility and audience engagement.

With their expertise in SEO, targeted content creation, and industry knowledge, a skilled content writer can elevate your blog to new heights, driving growth and delivering measurable results for your business.

Quick Summary of My Content Writing Services for Business Blogging

A skilled content writer can help captivate your audience and boost your online presence through business blogging.

Business blogging offers benefits such as increased website traffic, credibility, improved search engine rankings, lead generation, customer engagement, and brand loyalty.

A content writer can assist in crafting captivating headlines and introductions, researching relevant topics, optimizing keywords, creating an editorial calendar, generating unique ideas, and writing compelling content. Business blog content writer.

They can also help with formatting for readability, incorporating visual content, creating shareable content, implementing SEO best practices, driving traffic, conducting competitor analysis, writing guest posts, engaging with readers, incorporating call-to-actions, conducting content audits, optimizing meta descriptions, monitoring analytics, and continuous improvement of the business blog. Writer for business blogging.

Different types of blog posts that a content writer can write for a business blog include how-to guides, listicles, product reviews, case studies, interviews, thought leadership articles, industry news and updates, behind-the-scenes descriptions, infographics, guest posts, expert roundups, FAQs, case study updates, seasonal or holiday-themed content, infotainment posts, comparison guides, trend analysis, step-by-step tutorials, and personal stories and experiences.

Hiring a content writer for business blogging brings expertise, diversity of blog post types, fresh perspectives, increased engagement, and ultimately drives growth for the business.

Website writer explained

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Who is a website writer?

What does a website writer do?

As the name suggests, a website writer writes for websites.

They are also called content writer or online copywriter or website content writer.

But to answer the question “what does a website writer do?” – they write for websites and blogs.

A website writer is also called on SEO copywriter or an SEO writer.

“Website writer” is a strange term but I’ve noticed that many people who are looking for a content writer for their website often search for website writer.

So this page is for you if you are looking for a website writer.

This page also acts as a demonstration for search engine optimization, that you may be interested in (who isn’t?).

I’m writing this page in such a manner that it should come up on the first page for the term “website writer”, and if you’ve found this page after searching for “website writer” I’ve achieved my goal.

I’m also optimizing this web page for the following search terms:

“Who is a website writer?”
“Website writer explained”
“What does a website writer do?”

You might have also landed here from the link on my sidebar titled “Website writer explained”.

You’ll notice I’m not stuffing this key phrase anywhere because it shouldn’t sound nonsensical.

Along with that, it should contain the expression “website writer” enough times to convince the search engine crawlers that this page indeed talks about this particular search phrase.

What does a website writer do?

A website writer creates engaging content for websites.

They use words strategically to attract and inform visitors.

Their main responsibilities include:

Researching: A web writer gathers information about the topic to provide accurate content.
Writing: They craft compelling text that captures the audience’s attention.
Editing: They review and refine their work to ensure clarity and coherence.
SEO: They optimize content with relevant keywords for better search engine visibility.
Formatting: A website writer structures the content to make it easy to read and scan.
Targeting Audience: They tailor the writing style to suit the website’s target audience.
Call-to-Action: They create prompts to encourage visitors to take specific actions.
Adapting: They adjust their writing to match the website’s tone and style.
Proofreading: They carefully check for errors and fix them.
Updating: They regularly refresh the content to keep it current and relevant.

A website writer plays a crucial role in ensuring the website has engaging, informative, and well-optimized content that resonates with the target audience, keeping them coming back for more and achieving the website’s goals.

What are the benefits of hiring a website writer?

Boosts Online Visibility: A skilled website writer optimizes content with strategic keywords, increasing your website’s ranking on search engines.
Engages Visitors: Captivating content written by a website writer keeps visitors hooked, encouraging them to explore your site further.
Enhances User Experience: Clear and well-organized content improves navigation, ensuring a smooth user experience.
Establishes Credibility: High-quality writing builds trust and credibility with your audience.
Showcases Expertise: They can effectively convey your industry knowledge and showcase your expertise.
Increases Conversions: Compelling call-to-action prompts crafted by a website writer boost conversion rates.
Tailors Content: They can adapt writing styles to target specific audiences, ensuring maximum impact.
Saves Time: Hiring a website writer frees you up to focus on other aspects of your business.
Consistency: An online writer maintains a consistent tone and style throughout your site.
Captures Brand Voice: A skilled writer can effectively embody your brand’s personality and voice in the content.
Generates Fresh Ideas: Website writers bring creativity to the table, producing fresh and innovative content.
Enhances Brand Image: Well-written content reflects positively on your brand, leaving a lasting impression.
Targets Relevant Keywords: They perform keyword research to optimize content for better search engine results.
Keeps Content Updated: Regularly updating content keeps visitors engaged and informed.
Establishes Thought Leadership: Expertly written blog posts position you as a thought leader in your industry.
Boosts Social Media Engagement: Engaging social media posts drive more interaction and shares.
Improves Website Authority: High-quality content earns backlinks, increasing your website’s authority in your niche.
Adapts to Trends: Your content remains relevant with up-to-date industry stands.
Conveys Complex Information: A skilled writer simplifies technical jargon, making it easier for your audience to understand.
Encourages Repeat Visitors: Engaging and valuable content keeps visitors returning for more.
Tells Your Story: A website writer crafts compelling “About Us” pages that connect with your audience on a personal level.
Expands Market Reach: Well-written content resonates with a broader audience, attracting new customers.
Strengthens SEO Strategy: Website writers play a vital role in your overall SEO efforts, contributing to better rankings.
Improves Website Analytics: Engaging content can reduce bounce rates and increase time spent on your site.
Builds Brand Loyalty: Consistent, valuable content builds a loyal following of satisfied customers.
Humanizes Your Brand: They add a personal touch, making your brand more relatable.
Adheres to Web Guidelines: They understand web writing best practices, ensuring content follows industry standards.
Showcases Products Effectively: Persuasive product descriptions written by an online copywriter boost sales.
Keeps Up with Competition: They help you stay competitive by producing top-notch content.
Increases Business Growth: The combined benefits of hiring a website writer contribute to your business’s overall growth and success.

What does a website writer do?

A website writer creates engaging and informative content for your business website.
They conduct research to understand your target audience and industry.
Writing clear and compelling website copy that showcases your products or services.
Crafting captivating headlines and subheadings to grab visitors’ attention.
Ensuring that the content is easy to read and understand for all users.
Incorporating relevant keywords for better search engine visibility.
Writing meta descriptions that entice users to click through to your site.
Creating persuasive calls-to-action to encourage conversions.
Drafting blog posts to provide valuable information and drive traffic.
Developing product descriptions that highlight features and benefits.
Writing About Us pages to introduce your company and its mission.
Crafting landing page content to promote specific offers or campaigns.
Creating FAQs to address common customer questions.
Writing email marketing campaigns to engage subscribers.
Crafting social media posts to promote your website content.
Conducting content audits to identify areas for improvement.
Optimizing existing content for SEO and user experience.
Collaborating with designers to create visually appealing content.
Proofreading and editing content to maintain quality and accuracy.
Monitoring website analytics to track content performance.
Updating and refreshing website content to keep it current.
Writing case studies and success stories to showcase your achievements.
Creating customer testimonials to build trust with potential clients.
Developing content for online ads and promotions.
Collaborating with other team members on content strategies.
Conducting competitor analysis to identify content gaps.
Writing content for product guides and manuals.
Crafting newsletters to keep subscribers informed.
Developing content for webinars or online events.
Creating content for downloadable resources like e-books.
Writing press releases to announce company news or updates.

What qualities should you look for when hiring a website writer for your business?

Qualities of a website writer

Clear communication skills
Excellent grammar and spelling
Creative thinking ability
Understands target audience
Knowledgeable about SEO
Can write engaging content
Meets deadlines consistently
Adaptable and open to feedback
Familiarity with digital marketing
Able to research and gather information
Demonstrates attention to detail
Strong organizational skills
Understands brand voice and tone
Can follow style guidelines
Knowledgeable about website structure
Proficient in using content management systems
Collaborative team player
Has a portfolio of previous work
Open to learning and improving
Understands the importance of user experience

In what different ways you can use the services of a website writer?

Web writing services

Blogging Services:

Regularly publish engaging blog posts on various topics to attract and retain readers.
Craft well-researched and informative articles to establish the website’s authority in its niche.
Optimize blog content with relevant keywords to improve search engine visibility.
Create compelling headlines to capture readers’ attention and encourage click-throughs.

Web Content Services:

Write captivating homepage content that introduces the website’s purpose and highlights its unique selling points.
Develop product or service pages that effectively showcase offerings to potential customers.
Craft an about us page that tells the brand’s story and connects with the audience on a personal level.

Information Articles:

Generate informative articles on various topics relevant to the website’s target audience.
Research and present accurate information to establish credibility and trustworthiness.
Use a friendly and accessible tone to make complex topics easy to understand.

Press Releases:

Compose compelling press releases to announce new product launches, company milestones, or events.
Utilize a professional writing style to maintain a positive brand image and foster media interest.
Include relevant quotes and statistics to add credibility to the news being shared.

Social Media Posts:

Create engaging social media posts that drive traffic to the website.
Optimize posts with appropriate hashtags and mentions to increase reach and visibility.
Craft concise and shareable content to encourage audience interactions and post shares.

Email Marketing Campaigns:

Write persuasive email content to promote products, services, or special offers.
Create attention-grabbing subject lines to increase email open rates.
Personalize content to make subscribers feel valued and connected to the brand.

Video Scripts:

Develop scripts for video content to be used on the website or social media platforms.
Ensure that the script is concise, engaging, and aligns with the brand’s tone and message.
Incorporate a call-to-action to encourage viewers to take the desired next step.

E-books and Whitepapers:

Research and compile in-depth e-books or whitepapers on specific subjects to showcase expertise.
Design visually appealing layouts to enhance readability and user experience.
Offer valuable content that can be used for lead generation and building a subscriber base.

Case Studies:

Write compelling case studies showcasing the success stories of clients or customers.
Present data and metrics to highlight the positive impact of the products or services offered.
Use storytelling techniques to engage readers and evoke emotions.

Website Copy Audits:

Analyze existing website copy for clarity, consistency, and effectiveness.
Suggest improvements and revisions to optimize messaging and increase conversion rates.
Ensure that the copy aligns with the website’s overall branding and goals.

Infographics and Visual Content:

Create informative and visually appealing infographics to convey complex information.
Design eye-catching graphics and images for social media and website use.
Use visual content to enhance the overall storytelling and make the content shareable.

FAQs and Knowledge Base Articles:

Develop a comprehensive list of frequently asked questions and provide informative answers.
Create a knowledge base with detailed articles to support customers and reduce support inquiries.
Organize information logically to enable easy navigation and understanding.

Website Localization:

Adapt website content for different target markets and languages.
Ensure that cultural nuances and sensitivities are considered during the translation process.
Maintain consistent messaging and branding across all localized versions.

Guest Posting and Backlink Outreach:

Reach out to relevant websites to secure guest posting opportunities for the client.
Write high-quality guest posts to provide value to the host website’s audience.
Include backlinks to the client’s website for SEO purposes and increased referral traffic.

Social Media Content Strategy:

Develop a comprehensive social media content strategy aligned with the client’s goals.
Plan content calendars to maintain consistency and maximize engagement.
Monitor social media analytics to measure the effectiveness of the strategy and make necessary adjustments.

A website writer offers a diverse range of services to help businesses and brands establish a strong online presence and effectively communicate with their target audience.

Whether it’s blogging, web content, information articles, press releases, social media posts, or other digital marketing avenues, a skilled writer can play a crucial role in driving traffic, engaging readers, and ultimately boosting the success of a website and its associated marketing efforts.

On this page you have learnt what is relevant content, the importance of relevant content and what is content relevance.

Looking for high quality content for your website that will increase your search engine visibility and improve your conversion rate.

Send me an email.

What’s the difference between a landing page and a normal web page?

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Difference between a landing page and a normal web page

Sometimes it becomes difficult to distinguish between a landing page and a normal page. What’s the difference between them?

A few days ago, I received a query from a client that she was looking for a copywriter to write a landing page. I told her how much it was going to cost.

I never heard back from her. I don’t do follow-ups. I believe clients must want my services strongly enough to get back to me on their own.

After a couple of months, she again submitted the contact form on my website, and she told me that she had written to me before. This time she asked about writing content for a website – the homepage and individual web pages.

By then I had forgotten about our previous exchange, but I looked up her email in my inbox and found her previous message.

This time I sent her a quote for the website and web page content. It included the homepage and the other, normal pages on her website.

She asked me why I had sent a different estimate per page the last time, which was way more than what I had quoted for the current work.

I told her that my previous estimate was for a landing page and right now she was talking about web pages of a website. These two are different.

Many clients have had this confusion: what’s the difference between a landing page and a normal web page?

What is a landing page and how it is different from a normal web page?

People often think that a homepage is a landing page. If people are arriving from search engines to a particular link, then then they think that particular link is a landing page.

Logically, wherever on your website people arrive, it is your landing page.

But in terms of copywriting and digital marketing, there is a difference between a landing page and a normal page.

When do you use a landing page?

When to use a landing page?

A landing page is used in conjunction with a PPC campaign.

A landing page is also used to send traffic from an email marketing campaign or a social media marketing campaign.

A landing page is different than a normal web page in the sense that you don’t write and publish a landing page to improve your search engine rankings.

You publish a landing page to make sales or to nurture leads.

Traffic comes to your landing page through a concerted effort. Landing pages are not known for their higher search engine rankings.

For example, you’re not going to publish a series of landing pages to improve your search engine rankings

Can your homepage be your landing page?

Many consider their homepage as their landing page because one, it is their main page and most of the conversion happens through it, and two, in their PPC campaigns, they send the visitors to their homepage.

But otherwise, a landing page is exclusively created to run a campaign to either sell a product or to capture leads.

A landing page is targeted

A landing page is highly focused.

You can create a landing page to make visitors download your e-book or case study in return of an email ID.

You can create a landing page to sell a course or a workshop.

You can promote an offer or a discount using a landing page.

A landing page thrives due to its sales copy. An experienced copywriter who can communicate well, writes a landing page.

Landing page copywriting is costlier

Copywriting for a landing page, therefore, costs more.

It’s not that one needs to write a lot in the case of a landing page. A web page having 1000 words may cost a lot less than a landing page having 500 words.

In fact, sometimes only 250 words may do the job, but a copywriter may charge as if he or she is writing 5000 words.

Just the fact that only 250 words are needed and not 5000 words tells you how much experience your copywriter has, and then you pay for that experience, and not for the number of words.

A landing page needs to be compelling. It must convince people into performing the action you want them to perform.

For example, if you want people to register for your webinar and if your landing page copy is not able to convince them, they’re not going to register, or the conversion rate of your landing page is going to be quite poor.

This means, the money that you are be spending on your PPC campaign, on your email campaign, or on your social media marketing campaign, it is going waste because the traffic is not converting.

Remember that every person that you send to your landing page, you spend money on that person or visitor.

Hence, for better conversion rate, you need compelling and effective copywriting, which is different from usual content writing for a web page.

The level of expertise needed to write a landing page is completely different from that of writing a normal web page.

This is why, when I send an estimate for a landing page, it is a lot different from the estimate of the usual web page.

When do you use a normal web page?

What about normal web pages?

Any web page on a website included in your navigation is a normal web page.

For example, if you have an “Our Services” or an “About us” page on your website, it is a normal web page.

I’m not saying a normal web page on your website doesn’t need to convert – of course every page on your website is supposed to convert.

But the necessity to convert is lower because you’re not spending money for every visitor, you’re getting to that normal web page.

Most of the traffic that comes to your normal web page originates organically. It either comes from search engines like Google, or from other websites and blogs that may have published your link.

A normal web page gives information about your company. It doesn’t necessarily sell a product or a service.

There is no sense of urgency in a normal web page.

Suppose you have B2B website. Your business partners would prefer to come to your website and get information about the products or services that you are offering.

They just want the information. Right now they don’t want to buy from you so they are not expecting to be hard sold.

For example, I may have a web page on my content writing process. Here I explain how I approach individual content writing assignments.

Even this present web page that explains the difference between a landing page and a normal web page, is not a landing page. It does not ask you to hire me for my copywriting and content writing services. It simply explains to you the difference between a landing page and a normal web page.

Hence, this is a normal web page.

Again, I’m not saying this web page is not supposed to get me work. It provides information. It nurtures leads. If not right now, maybe someday in the future, it will have an impact on one of my clients, or in a remote manner, improve my search engine rankings.

Looking for a direct response copywriter to improve your conversion rate?

Leave a reply

Direct response copywriting services

I can help you improve your response rate and generate more revenue.

So far, I have helped more than 55 companies with my direct response copywriting services increase their profits and grow beyond their goals.

As a business oriented direct response copywriter, I fully understand that ultimately, what matters is how much revenue you generate, and this is where I effectively provide my copywriting services.

On different websites you may come across expressions like, “I have helped my clients collectively generate $ 500 million so far.”

No, I cannot make such a claim because most of the clients never share their financial details with me. That’s fine with me. It has never even occurred to me to ask.

Then how do I know that my direct response copywriting works?

I receive praises from them. They keep coming back to me. They keep recommending my services to their colleagues and friends. Most of my work these days comes from my existing clients’ recommendations.

What do I deliver as your preferred direct response copywriter?

What do I deliver as a direct response copywriter?

As a business owner, you obviously need results.

To get the best result out of direct response copywriting you need to clearly define what you want to achieve. Once you have decided that, the copy is written around that idea.do

Over the years, after having worked with more than 800 clients, I have concluded that knowing what you want to achieve – your call to action – is very important.

With my direct response copywriting services, I can help you achieve the following:

Improve your CTR.
Improve your email open rate.
Prolong retention after people have heard from you.
Improve your search engine rankings (by raising the overall quality of your content).
Provoke instantaneous response to your marketing message.
Improve social media engagement.
Get better conversion from your landing page.
Make your website content more informative.
Acquire more users for your mobile app.

Why do you need a direct response copywriter?

Here is why:

Want people to act immediately after reading your email copy?

Want people to submit the contact form on your landing page right there right now?

Through direct response copywriting, you seek reaction immediately from your target audience.

You use direct response copywriting to make people

Contact you for work.
Download a document (e-book, case study, white paper).
Make a reservation (for a webinar or an online presentation).
Buy your product.
Book an appointment.
Follow you on social media.
Subscribe to your newsletter updates
Reach out to you.

The key here is “immediate reaction”. When you want to elicit immediate reaction, you need a direct response copywriter to write your copy.

Direct response copywriting services for

You can use my direct response copywriting services for

Email marketing
Landing pages
Social media marketing
Blogging
Brochures and pamphlets

Blogging? Yes, in blogging too you can use copywriting to elicit immediate response from your readers.

What makes direct response copywriting compelling and effective?

This form of copywriting has the following components:

A compelling headline or the subject line.
The proof that you understand the consumer pain points.
A solution your consumers can easily understand.
Testimonials and validation.
A call to action.

When writing a direct response landing page or email, it is very important that you are purposeful, intent driven, and you communicate compellingly.

You make a promise in the beginning that you’re going to solve a pressing problem. Then you draw an emotional picture of how your offer is going to change the life of the customer or client who is reading your copy.

Does it make sense to buy your product or service? Justify with logic.

Emotions draw attention to your marketing message, but logic makes people buy from you.

One of the biggest challenges in direct response copywriting is that you need to keep the readers hooked to your writing. Keep them reading. The moment they stop reading, they will grow disinterested, and you will lose your sale.

How to make your writing interesting?

Ask the right questions. Keep them curious. Make appropriate statements. Highlight segments that must draw attention. Learn how to create a rhythm of short and long sentences. Tell an engaging story.

4 key elements of direct response copywriting

Key elements of direct response copywriting

What makes your copywriting effective to an extent that people respond immediately? Here are a few things to take care of:

Persuasive tone

Through your writing, you convince the reader to take an action or believe in an idea. For this, you use an authoritative voice, your present facts and figures, and you use emotional triggers to provoke fear of missing, and other such strong emotions.

Customer-focused messaging

Every customer is looking for WIIFM – what’s in it for me.

You need to communicate this factor in clear language, as early as possible.

What is the value you are delivering? How does the reader of your copy stand to gain by performing the action you want him or her to perform.

Also, make sure that the language is friendly, easy to read, and easy to understand.

Sense of urgency

You want people to act as fast as possible to your CTA. Otherwise, they either get distracted, or disinterested. How do you do that? How do you raise the level of urgency?

Offer them something that they really need or want.

Write as if the offer is limited and they will lose the chance of buying if they don’t buy right now. Set a deadline. Create scarcity.

Incite the fear of missing out – research has shown that people are twice as wary of losing then they are excited about gaining something.

You can also use Power words such as Free, Now, Hurry, Today only, Buy instantly, Don’t miss out, and such.

Write a strong call to action

It is your CTA that makes people act. But it should be clear, and action driven.

Avoid using CTA like, “Buy now”, or “Click here”, and such. Make the benefit clear when you are writing your CTA.

Some good CTA’s are

Save 30% now
Reserve your seat
Start improving your rankings now
Begin your health journey
Become a better you
Avail the discount

That is, use stronger, action words with your CTA.

My direct response copywriting services

As an experienced copywriter I can help you improve the response rate of your email campaigns and landing pages. I have developed a process of approaching direct response copywriting to get you the maximum response from your prospective customers and clients. I don’t base my writing on trial and error.

Here is what I will do as your direct response copywriter:

Understand your product or service

To be able to become an advocate of your product or service, it is very important that I understand what the biggest reason people would buy from you?

What would compel them? What is so irresistible in your product or service?

Understand your market

What troubles your customers and clients and how your product or service can eliminate those troubles? What sort of competition you face? Why you are better than your competitors?

Write compellingly and persuasively

One of the biggest objectives of direct response copywriting is to prompt people to act, and this can only be achieved if you communicate your message compellingly and persuasive enough.

Communicate a distinct personality

It is very important for your customers and clients to envision your personality when they are reading your copy. Otherwise, they won’t be able to relate and if they don’t relate, they won’t believe your message, and if they don’t believe, they won’t buy from you.

Write in a language that is easy to understand

I achieve that without dumbifying my writing. It is professional, yet simple. It is easier to read yet it makes an impact. It uses the right balance of emotions and logic.

As a direct response copywriter, which industries can I write for?

I have been doing copywriting work for different industries for more than 17 years now (this is 2022-end).

Although I’m more comfortable writing on technology, digital marketing, content marketing, and web design, I have also done direct response copywriting for the following industries:

Real estate
Healthcare
Accounting and bookkeeping
Background check
Construction
Business consulting
Fintech
Personal and business coaching
Self-development
Cloud computing
Investment consulting
Non-profit work
Legal consulting
Logistics

Am I an expert in all these industries? No I’m not. Then how do I do direct response copywriting for these industries?

To be able to work as a professional direct response copywriter, although you need a certain level of understanding of the industry you are writing for, you don’t need to be an expert.

I will give you a small example:

Recently I was approached by someone to write an email for someone who works at a delivery station. I had no idea what a delivery station is. Then there are people called “dwell chasers” – I had no idea what they did. The brief that she sent was riddled with jargon and I didn’t understand most of it.

Without getting rattled, I created a bulleted list of all the words and terms I didn’t understand.

She sent me all the explanations. I wrote the email. It was exactly what she was looking for.

Hence, whenever I don’t understand something, I seek information from the client – enough information to enable me to write the copy.

Wouldn’t it be easier for the client to seek someone who is an expert in the industry?

It isn’t normally easy to find an expert who is also a good writer. As a direct response copywriter, one should be able to write compellingly, and persuasively, and this can be achieved even when you’re not an industry expert.

It is very difficult to find a combination of an industry expert and also a good writer. An industry expert without good writing skills is obviously of no use. On the other hand, a good writer who can learn a few things about your industry and then convincingly write your marketing message, is much more useful to you.

Is there something called indirect response copywriting? What’s the difference?

Just like there is direct response copywriting, there is also indirect response copywriting. You already know the meaning of direct response copywriting? What is indirect response copywriting?

You don’t always want to elicit immediate response. Immediate response comes from just 10-15% of your content. Most of the response is delayed – you want to keep your audience engaged so that it becomes more receptive to your direct response messages.

Direct response copywriting doesn’t work in isolation. You can’t just send an email to somebody’s inbox and then expect that person to respond favorably. There are many factors that play together, and one of the biggest factors is the fact that you have been engaging that person for a long time.

You achieve this through indirect response copywriting. Frankly, I don’t think there is such a term as “indirect response copywriting”, but copywriting done to keep your audience engaged for a long time can be termed as such.

Some examples are informative articles, blog posts, newsletter issues, and social media posts.

Looking for an experienced copywriter who can help you with your direct response copywriting project? Contact me today.

Social Media Marketing Content Writer & Copywriter

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Social media content writer

You will find this page useful if you’re searching for the following

Social media content writer.
Content writer for LinkedIn.
Social media copywriter.
Copywriter for LinkedIn.
Content writer for writing LinkedIn posts.
Copywriter for writing LinkedIn posts.
Social media marketing content writer.
Social media marketing copywriter.

What does a social media content writer do?

Read: The importance of content in your social media marketing strategy.

What a social media content writer does for you depends on what you are looking from him or her.

In broad terms, a social media copywriter can perform the following tasks for you, or your business:

Create engaging posts for social media platforms.
Write compelling captions and headlines for content.
Develop content calendars and schedules.
Research trending topics and hashtags.
Interact with followers and respond to comments and messages.
Collaborate with graphic designers for visual content.
Utilize SEO techniques to optimize posts for discoverability.
Analyze data and metrics to improve content strategy.
Monitor social media trends and competitors’ activities.
Brainstorm and propose new content ideas.
Edit and proofread posts for accuracy and clarity.
Adapt content to suit different platforms and target audiences.
Participate in social media community discussions and groups.
Stay updated on platform algorithms and policy changes.
Use analytics to identify best-performing content.
Incorporate storytelling techniques into posts.
Conduct A/B testing to optimize content performance.
Integrate user-generated content into social media strategy.
Coordinate social media campaigns with marketing teams.
Report on content performance and social media metrics.

How can a social media copywriter help you with your LinkedIn campaign?

A social media copywriter can help you with your LinkedIn campaign.

Again, how you engage your social media copywriter to help you with your LinkedIn campaign depends on the level of engagement that you seek.

Below I explain how a social media copywriter can help you in different forms if you’re looking for help to run your LinkedIn campaign.

A content writer for LinkedIn plays a vital role in the success of a LinkedIn campaign.

By crafting compelling and persuasive copy, they can help businesses and professionals effectively engage with their target audience on the platform.

Here are some ways a copywriter for LinkedIn can contribute:

Developing Engaging LinkedIn Posts: The content writer for LinkedIn creates captivating posts that resonate with the target audience, encouraging them to interact and act.
Writing Attention-Grabbing Headlines: They craft attention-grabbing headlines that entice users to click and explore the full post.
Crafting Convincing Call-to-Action (CTA): A social media copywriter incorporates strong CTAs that prompt users to visit a website, sign up for a newsletter, or take other desired actions.
Personalizing Content for the Audience: The copywriter tailors content to match the preferences and interests of the specific LinkedIn audience, making the posts more relevant and relatable.
Showcasing Industry Expertise: By writing thought-provoking articles and posts, the content writer for LinkedIn helps establish the author or company as an authority in their industry.
Promoting Brand Identity: The writer ensures that the content aligns with the brand’s values, voice, and personality, reinforcing brand identity on LinkedIn.
Crafting LinkedIn Ads: The content writer for LinkedIn creates persuasive ad copy that compels users to click and explore the advertised products or services.
Utilizing LinkedIn Features: The copywriter leverages LinkedIn features such as LinkedIn Live, Stories, and polls to diversify content and drive higher engagement.
Engaging with Followers: They respond to comments and messages, fostering a sense of community and building trust with the audience.
Leveraging Hashtags Strategically: The writer researches and incorporates relevant hashtags to expand the reach of LinkedIn posts and connect with users interested in specific topics.
Creating Shareable Content: The content writer for LinkedIn produces shareable content that encourages users to reshare posts, broadening the content’s reach organically.
Monitoring Analytics: The copywriter analyzes post performance and user engagement metrics, gaining insights into what content resonates best with the audience.
A/B Testing Copy: By conducting A/B tests on different versions of copy, the content writer identifies which approach drives better results.
Collaborating with Designers: The copywriter works closely with designers to pair engaging copy with eye-catching visuals for sponsored content and posts.
Aligning with Marketing Goals: They ensure that all LinkedIn content aligns with the broader marketing objectives of the company.
Integrating Multimedia Content: He or she incorporates multimedia elements like images, infographics, and videos to make the content more dynamic and appealing.
Monitoring Trends: The content writer stays up-to-date with the latest LinkedIn trends and algorithm changes to optimize content strategy.
Showcasing Testimonials and Success Stories: By including client testimonials and success stories in posts, the copywriter builds credibility and trust among potential customers.
Building Relationships with Influencers: He or she collaborates with influencers to amplify the reach of LinkedIn campaigns and tap into their established audiences.
Adhering to LinkedIn Guidelines: The copywriter ensures that all content complies with LinkedIn’s guidelines and policies to avoid any penalties or account restrictions.
Conducting Competitor Analysis: The content writer for LinkedIn reviews competitors’ content strategies to identify opportunities and areas for improvement.
Generating Leads: By crafting compelling content, they help generate leads and potential customers for the business.
Celebrating Milestones and Events: He or she marks important milestones and events within the company, fostering a sense of celebration and community engagement.
Showcasing Company Culture: Through engaging posts, the copywriter portrays the company’s culture and values, attracting potential employees and customers alike.
Repurposing Content: The content writer repurposes successful LinkedIn posts into other formats, such as blog articles or email newsletters, to maximize content reach.
Providing Insights and Reports: The copywriter compiles reports on the performance of LinkedIn campaigns, offering valuable insights to the marketing team.
Staying Responsive: He or she remains attentive to real-time events and industry news, enabling the company to respond swiftly to relevant discussions on LinkedIn.
Offering Social Listening: They actively engage in social listening, keeping track of conversations related to the brand and industry on LinkedIn.

A skilled content writer for LinkedIn can significantly contribute to the success of your LinkedIn campaign by crafting engaging, personalized, and strategic content.

The content resonates with the target audience, strengthens brand identity, and drives meaningful engagement and conversions.

Their ability to adapt to the dynamic nature of the platform and leverage its features makes them a valuable asset in any LinkedIn marketing strategy.

Why you need a skilled content writer or copywriter for your social media marketing campaign?

Why do you need a skilled content writer or a copywriter for your social media marketing campaign?

As I have repeated multiple times on this web page (and elsewhere) how much your social media marketing content writer works for you depends on your expectation and the level of involvement you seek.

A content writer for social media marketing plays a crucial role in boosting a brand’s online presence and engagement.

They craft compelling and engaging content. This content helps you effectively connect with the target audience and drive business growth.

Let’s explore various ways a social media marketing copywriter can contribute to a successful social media marketing strategy:

Creating Engaging Posts: The social media marketing content writer excels in crafting captivating posts that resonate with the audience and encourage interactions.
Writing Persuasive Copy: With their expertise in persuasive writing, the social media marketing copywriter can create content that compels the audience to take desired actions, such as clicking on a link, making a purchase, or subscribing to a newsletter.
Tailoring Content to Platforms: A skilled social media marketing content writer knows the nuances of different platforms and tailors the content accordingly to maximize its impact on each platform.
Incorporating Visuals: They understand the importance of visuals in social media marketing and collaborate with designers to create eye-catching graphics that complement the written content.
Crafting Captions: Crafting attention-grabbing captions is another forte of the social media marketing copywriter, which increases the chances of users engaging with the posts.
Hashtag Research: Staying on top of trending hashtags and incorporating relevant ones into the content allows them to increase the reach and visibility of posts.
Building Content Calendars: They play a crucial role in developing and maintaining content calendars, ensuring a consistent flow of high-quality posts.
Engaging with Followers: The social media marketing copywriter actively engages with the audience, responding to comments, messages, and fostering a sense of community around the brand.
Aligning with Marketing Objectives: They ensure that the content they create aligns with the overall marketing objectives and brand messaging.
Utilizing SEO Strategies: The social media marketing writer employs SEO strategies to optimize posts for search visibility, enabling the brand to reach a broader audience.
Analyzing Metrics: By analyzing data and metrics, they gain insights into content performance and make data-driven decisions to improve the social media marketing strategy.
Staying Updated on Trends: The SMM copywriter keeps abreast of the latest industry trends and incorporates them into the content to maintain relevance and freshness.
Collaborating with Marketing Teams: Working closely with marketing teams, they align social media content with broader marketing campaigns, ensuring a cohesive brand message across all channels.
Leveraging User-Generated Content: Encouraging and incorporating user-generated content into social media marketing efforts can be an effective way to build brand loyalty and authenticity.
A/B Testing: The social media marketing content writer conducts A/B tests to experiment with different content approaches, identifying what resonates best with the audience.
Storytelling Techniques: They skillfully incorporate storytelling elements into the content to create an emotional connection with the audience and strengthen brand affinity.
Monitoring Competitors: By keeping an eye on competitors’ social media activities, the social media marketing copywriter gains insights into industry trends and opportunities.
Crisis Management: In times of crisis, the social media marketing content writer can assist in crafting appropriate responses to maintain brand reputation.
Reporting and Analysis: They prepare comprehensive reports on content performance, enabling the marketing team to assess the success of social media campaigns.
Fostering Brand Voice: The marketing copywriter ensures consistent communication that reflects the brand’s personality and voice.

A skilled social media marketing content writer is a valuable asset to any brand’s social media strategy.

Through their engaging and persuasive copy, they can help build a strong online presence, drive audience engagement, and achieve the marketing goals of the organization.

Their ability to adapt to different platforms, leverage visuals, and stay informed about industry trends makes them indispensable in the ever-evolving world of social media marketing.

Your social media marketing strategy primarily depends on the quality of content that you post, and its frequency. Social media is all about engagement. You have to be useful, you have to be interesting, and you need to be relevant.

How does a business benefit from social media marketing and collaborating with a content writer or a copywriter?

How your business benefits from social media marketing

Listed below are a few benefits a business can enjoy through SMM.

Boosts Brand Awareness: Social media marketing helps your business reach a wider audience, making more people aware of your brand.
Drives Website Traffic: Engaging content shared on social platforms can lead users to visit your website, increasing traffic and potential leads.
Fosters Customer Engagement: Through interactive posts, you can build meaningful connections with your audience, fostering loyalty and trust.
Increases Lead Generation: A well-crafted social media strategy can generate leads and potential customers for your business.
Improves Customer Support: Social media allows for real-time communication with customers, addressing their queries and concerns promptly.
Enhances Brand Loyalty: Consistent and relatable content from a social media content writer can strengthen customer loyalty to your brand.
Facilitates Targeted Advertising: Social media platforms offer precise targeting options, ensuring your ads reach the right audience.
Encourages User-Generated Content: A social media copywriter can inspire customers to create content about your brand, expanding reach and credibility.
Boosts Sales: Effective social media marketing can drive sales by enticing followers with compelling offers and promotions.
Enables Competitor Analysis: Monitoring competitors on social media helps you stay ahead in the market and adapt your strategies accordingly.
Provides Valuable Insights: Social media data and analytics offer valuable insights into customer behavior and preferences.
Supports SEO Efforts: Social media signals contribute to your website’s search engine rankings.
Expands Global Reach: Social media breaks geographical barriers, allowing you to connect with an international audience.
Builds Thought Leadership: By sharing informative content, a social media content writer can position your business as an industry authority.
Facilitates Partnerships: It can open doors to collaborations and partnerships with influencers and complementary businesses.

In social media marketing, a social media content writer plays a vital role in creating engaging and relevant content for your brand’s social media platforms.

They focus on crafting compelling posts, captions, and stories.

With their storytelling skills and understanding of your brand’s voice, they can effectively convey your messages and build a loyal community around your business.

A social media copywriter specializes in writing persuasive and action-driven copy for advertisements and promotional campaigns on social media.

They excel in creating attention-grabbing headlines, call-to-action phrases, and compelling ad content that entices users to click, engage, and convert.

How can I help you as a social media content writer?

Social media marketing content writing and copywriting services.

I can help you boost the social media visibility and authority of your business.

I achieve this by writing compelling posts regularly.

I will write engaging content on a regular basis to ensure that your audience stays interested and connected with you.

It is very important to catch your audience’s attention.

This requires eye-catching headlines and valuable insights that make them stop scrolling and start engaging with your content.

Delivering informative and helpful content is important for an effective social media presence.

As an experienced social media copywriter, I can position your business as an authority in your industry.

People love to follow and trust experts, especially on LinkedIn.

With my writing skills, I will write content that resonates with your target audience.

I will understand their pain points. I will address their needs. I will foster a sense of trust and reliability in your brand.

This is what I can provide you with as a social media copywriter:

Compelling posts with attention grabbing hooks.
Regular postings.

Contact me to take this conversation forward.

Content writing services for fintech companies

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Content writer for fintech companies

Are you looking for a fintech copywriter?

Do you need a fintech content writer who can help you improve your search engine visibility as well as user engagement rate?

I can provide for your fintech company:

Content writing and copywriting for your website.
Blog writing services.
Copywriting for email marketing campaigns.
Writing for case studies.
Copywriting for landing pages.

The benefits that I deliver to your fintech company include

High-quality, convincing content for your visitors.
Better search engine rankings.
Flawless and expert writing.
Authority building.
Improved search engine rankings for relevant search terms.
Consistent quality content publishing.
Better conversion rate for your landing pages and email campaigns.

The term “Fintech” is a combination of “financial” and “technology”.

Fintech companies use technology – mix of software and hardware – to provide financial services that are more efficient, faster, and easier.

The fintech industry provides different financial services such as banking, loan processing, payment processing, and everything in between.

Of course, you already know that and as a professional copywriter and content writer, I don’t need to explain to you what a fintech does.

But if you have been able to find my web page on Google for the following terms:

Content writer for fintech companies
Copywriter for fintech companies
Fintech content writer
Fintech copywriter
Content writing services for fintech companies
Copywriting services for fintech companies

Then I guess this page has served its purpose.

Fintech copywriter for your business

In the past three years I have provided my content writing services to at least five fintech companies.

As a content writer, I am increasingly gaining experience writing for different aspects of fintech companies.

As a fintech content writer I can improve your engagement rate

As a copywriter I have been able to improve conversion rate for fintech companies both on their websites as well as through their email marketing campaigns.

For the past six months I have been providing blogging content to a fintech company that provides loan for the down payment of a house or an apartment.

They want to improve their search engine rankings through SEO content writing.

They have their own SEO research team.

The representative of the fintech company sends me a list of topics every week (5-6 topics with main keywords) and I write SEO content based on them.

A few months ago, I worked for another fintech company that deals in real estate – they enable multiple individuals to invest in a single property and then share the profits when the property prices rise.

As a content writer, how can I help your fintech company elevate its message?

Helping your fintech company as a content writer

Most of the fintech companies are new to the game.

Even when traditional, bigger organizations enter the realm of fintech, they need to compete with many new entrants.

This is the beauty of the Internet – it democratises attention, and attention is an important currency on the Internet.

The entire fintech business happens either through your website or mobile phone interface.

UX content writing and copywriting are a different field in themselves, but for the past few years, I have been mostly focusing on content writing and copywriting for websites.

When a person comes to your website, unlike your conventional office, there is nobody to talk to your prospect.

The entire communication takes place through your written content.

Therefore, your written content is vital to your success.

It must inform.

It must educate.

It must engage.

Once people come to your financial technology website, they must linger and absorb your information.

Content writing and copywriting on your fintech website must be compelling

If the content writing on your website is not compelling, even if they need your service, they may not stick, and they may go to another fintech website.

Remember that fintech is a new industry.

People are still wary of using financial services from websites and mobile phones.

Although digital payments have caught on big time in major countries, a big chunk of the population is still reluctant to use them.

As an experienced fintech content writer & copywriter, I understand how important it is to consider the objections and apprehensions carried by your prospective customers.

Building trust is at the heart of your entire content marketing strategy.

A big challenge for financial technology companies is that they deal with money.

People may be using your services to pay their bills, school fees, insurance premiums, grocery shopping, and other expenses.

With my writing, I can help you build trust.

Content writing to build trust as a fintech company

I also understand the importance of writing in the language of your prospective customers.

They may not be familiar with terms and jargon used in your fintech industry.

You first need to understand what language (words and expressions) they use when they talk about financial technology companies and the services such companies provide.

Then you need to write content using that language.

There must be no ambiguity.

There must be no scope for confusion.

You must allay all the doubts.

I can achieve that through my content writing & copywriting services for fintech companies.

I will

Write about the issues addressing all possible pain points.
Understand the doubts and problems faced by your customers and then provide answers to those doubts and problems.
Help you publish trustworthy and transparent content that will make it easier for your customers to trust you.
Write content that is professional, aesthetically pleasing, but at the same time, understandable to your core fintech audience.

Boost Your Fintech Website with a Professional Copywriter: Benefits of Copywriting for Fintech Companies

Benefits of copywriting services for fintech companies.

Copywriting plays a crucial role in effectively communicating your brand’s message and capturing the attention of your target audience.

When it comes to fintech companies, the need for compelling, persuasive, and accurate copy becomes even more essential. Below I explore the top 10 benefits of working with a copywriter for your fintech website, highlighting how my expertise can elevate your online presence and drive success.

1. Tailored Messaging for Your Fintech Niche:

A skilled copywriter for fintech understands the unique characteristics and complexities of the industry.

They can craft tailored messages that resonate with your specific target audience, conveying your value proposition clearly and effectively.

2. Expertise in Financial Terminology:

Fintech companies often deal with intricate financial concepts, products, and services.

A professional copywriter with expertise in the financial domain can translate complex jargon into simple, engaging language, ensuring that your content is easily understood by both industry experts and laypersons.

3. Building Trust and Credibility:

In the fintech industry, establishing trust and credibility is paramount.

A copywriter skilled in crafting persuasive copy can help convey your brand’s expertise, reliability, and commitment to security, fostering trust among your website visitors and potential clients.

4. Optimized Content for SEO:

Copywriting for fintech involves more than just creating engaging content.

It also requires incorporating search engine optimization (SEO) techniques to improve your website’s visibility in search engine results.

A copywriter experienced in SEO can optimize your website’s content, including relevant keywords and meta tags, to drive organic traffic and increase your online presence.

5. Enhanced User Experience:

An effective copywriter for fintech understands the importance of user experience (UX) and can create content that guides visitors through your website seamlessly.

By providing clear and concise information, organizing content strategically, and using persuasive call-to-action statements, a skilled copywriter can enhance user engagement and encourage conversions.

6. Consistent Brand Voice:

Maintaining a consistent brand voice across all communication channels is crucial for fintech companies. A professional copywriter can capture your brand’s unique personality, tone, and values, ensuring that your messaging remains cohesive and resonates with your target audience.

7. Compelling Product Descriptions:

When promoting fintech products or services, it’s essential to highlight their features, benefits, and value proposition clearly.

A copywriter experienced in writing persuasive product descriptions can effectively showcase the advantages of your offerings, driving interest and boosting conversion rates.

8. Effective Lead Generation:

A copywriter specialized in fintech understands the importance of lead generation and can create compelling landing pages, lead magnets, and email campaigns to capture and nurture leads.

Their persuasive copywriting techniques can increase lead conversion rates, helping your business grow and thrive.

9. Adherence to Regulatory Requirements:

The fintech industry is subject to various regulations and compliance standards. A professional copywriter with knowledge of these requirements can ensure that your website’s content complies with legal and regulatory guidelines, mitigating potential risks and maintaining your company’s reputation.

10. Time and Cost Efficiency:

Collaborating with a copywriter for your fintech website allows you to focus on your core business activities while leaving the content creation in the hands of a skilled professional.

This not only saves you time but also ensures that the copy is well-crafted, impactful, and aligned with your business goals, ultimately leading to cost efficiency in the long run.

In the competitive landscape of fintech, working with a copywriter can give your website a significant advantage. From tailored messaging and optimized SEO content to building trust and generating leads, the benefits of professional copywriting for fintech

Things I will take care of when writing content for your fintech company

How I will write your fintech content

Write human-first content through engaging copywriting

Most content writers get carried away – especially when they are writing for search engine optimization – with the so-called “SEO tactics”.

Google, in its recent “helpful content” algorithm update guidelines has specifically mentioned that websites that solely create content for better search engine rankings will be penalised.

Your content first must be written for your human visitors.

SEO must be automatic and nonintrusive.

When you write content targeting search queries, when you use the language used by your target audience, when you deliver value, you automatically optimize your content.

I will completely understand your audience and then write content as per their needs.

Use reader friendly language

Both extremes can be counterintuitive – keeping the language so simple that your customers don’t respect you, and making it so complicated that they are not able to understand your messages.

I’m not averse to using jargon.

Sometimes industry-specific terms need to be used.

But, when you use them, you also explain them so that your content is easily understood both by people who are familiar with jargon and those who are not familiar.

Write in active voice and other things

People on the Internet prefer to read small sentences.

More than 63% people may be accessing your fintech website content from their mobile devices.

It is difficult to read long, convoluted sentences on mobile phones.

Your language must be professional, yet simple and easy to read.

I use lots of “you” and “I/we” – that is, I mostly write in the first person.

I use active voice – “we do” instead of “it is done by us”.

I will use lots of action statements putting your target customers at the center.

I will explain intricate concepts in an easy language.

Looking for an experienced content writer or a copywriter for your fintech website?

Experienced copywriter-content writer for your fintech website

Why am I interchangeably using content writer for fintech companies and copywriter for fintech companies?

People use both the terms.

In countries like India, people search for content writers but in USA and other European countries, people search for copywriters.

Professionally, there is a difference between a content writer and copywriter.

A content writer writes to inform and educate.

For example, if I write for your fintech company, I will be writing blog posts and articles as a content writer.

A copywriter writes for marketing and sales.

If I write for your landing page, or for your email marketing campaign, or for your main fintech website section such as homepage, about us, services page, and such, I will be working as a copywriter.

So, if you are looking for a content writer or a copywriter for your fintech business or website, I can help you communicate the right messages, to the right audience, in the right language.

I will improve your SEO. I will improve your conversion rate. You will be happy about your content.

Content writing services for LinkedIn articles

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Content writing services for writing LinkedIn articles

Through my content writing services I can help you publish authoritative LinkedIn articles and as a result, become a thought leader. This can help you build trust and credibility with your customers and clients. They begin to take you seriously.

Content writer for LinkedIn articles

Why is thought leadership so important on the Internet?

It is important because although these are the times of post-Covid Zoom meetings, you rarely meet people face-to-face. Also, let me give you my own example, for every content writer, there are 50 other content writers you can find for your business or for writing linking articles. Why would you choose me?

You will choose me if you respect my views.

How do you respect my views? You respect my views when you come across authoritative content written by me.

If you are looking for a content writer you can trust, whom are you going to work with? Someone you have rarely come across on LinkedIn or even through email or other social media networks, or someone you regularly come across through useful updates and LinkedIn articles?

You may say that why am I not publishing LinkedIn articles regularly as a content writer?

My case is different. I already have a thriving blog in the sense that I generate good amount of traffic through my own content writing and copywriting blog. I want to keep all my content at a single place.

Consequently, all the articles and blog posts that I could have written for LinkedIn, I end up publishing on my own blog. That is a different issue.

LinkedIn is a thriving platform of professionals who are looking for business opportunities. Unlike other social networking platforms, people are not put off if you approach them for professional reasons. Nonetheless, very few people like to be approached directly.

What they like instead is, coming across authoritative material from you and then deciding on their own whether they want to work with you.

Through authoritative LinkedIn articles, people are drawn to your profile and from your profile, they can read about your professional capabilities – what value you can deliver to them.

Why hire my content writing services to publish LinkedIn articles?

I can write research-based articles. I can write topical articles. If you want to publish long LinkedIn articles to display your depth of knowledge of a particular topic, I can write that.

All I need is the title, a basic outline, and if possible, some reference links from where I can get the relevant information for your LinkedIn article. Even if you cannot obtain reference links, it does not matter, I can find them by myself but of course, I may charge for the time I am spending researching material.

What are the benefits of publishing LinkedIn articles?

LinkedIn is widely used by B2B marketers. It is one of the most effective ways to grow your audience based on your business. People normally share regular posts, photos and videos, and sometimes, such non-distinguishable updates can become a noise rather than enabling you to convey your expertise.

This is where publishing LinkedIn articles can help you stand out. Everybody publishes posts. In fact, polls on LinkedIn are becoming a nuisance. There is little to distinguish you from other LinkedIn users.

Articles are long pieces of content. In case your LinkedIn article is featured by the editorial board, this can instantly enhance your visibility and draw thousands of visitors to your profile, or even to your website.

A great thing about LinkedIn is your target audience is already following you. You may already have thousands of followers (it’s fine if you don’t have thousands). You may already have contacts. The contacts of your contacts can see your updates when they like your article, comment on it, or share it on their own timeline. You increase your visibility vertically and horizontally.

What type of LinkedIn articles can I write?

As a professional content writer I can write a variety of LinkedIn articles, for example

Demonstrating your expertise over a topic.
Describing various professional activities of your organization.
Industry insights.
Press releases and news breaks.
Your existing repurposed blog posts.
Feature release.

Are you looking for a professional content writer to write your next LinkedIn article? Contact me today for more information.

Content writing services for drip marketing campaigns

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Content writing services for drip marketing campaigns

In drip marketing, a series of marketing materials is sent to customers over a long period of time. My content writing services can help you instill a sense of purpose into every drip marketing campaign.

Businesses endeavor to generate sales through long-term repeated interactions but unlike the usual engagements suggested by email marketers, drip marketing is mostly about promoting products and services over a prolonged period.

Although, conventionally, email is used for drip marketing, multiple media such as text messaging, instant messaging, and social media updates are also used these days. It depends on what your audience prefers when it receives messages from you.

I don’t see much difference between a sustained marketing campaign and drip marketing, and it is surely just a different name for continuing to engage your audience. In that sense, even blogging can be a part of drip marketing because you are constantly pushing new content in front of your audience.

A big difference, though, is that just as drops of water come off a dripping faucet, unattended, the drip marketing campaigns mostly run on autopilot.

For example, you set up a series of emails or auto responders, and once a person has opted to receive them, they go out on their own, without your direct interference.

Through partnering with a qualified content writing service, you can make your series of messages engaging and meaningful. Remember that unless your messages can make a connection, they turn into simple noise and your recipients begin to ignore them. In fact, they ignore them in such a manner that they don’t even consign them to the spam folder.

Another good example would be, someone purchases from your e-commerce website. Whenever new items of the same category are available, you send a small email to them offering some sort of discount or an incentive to purchase. Over a period of time, you have enough data on them, and you also start making other offers to them based on their shopping preference.

Are you looking for a content writer for your drip marketing campaign?

Aside from core writing, I can also help with setting a direction for your drip marketing campaigns. I’m constantly advising my clients on what sort of content will give them the best ROI.

Conventional drip marketing comes from email marketing and hence, it is the email marketing services that provide you the appropriate tools in the form of creating a series of emails that are blasted automatically at set intervals.

Hence, when you send out a series of logically connected email messages to your mailing list, it is called a drip marketing campaign.

Why does a quality content writing service matter when it comes to managing a successful drip marketing campaign?

You need marketing copy that converts. There are multiple reasons why you need a convincing content writer for your drip marketing campaigns.

Sending out high-quality drip marketing campaign emails can be quite costly. Consequently, you want as high an ROI as possible. For that, your message must be clear, convincing, and easy to understand.

I’m writing this in the context of writing and sending out emails. Since most of the drip marketing campaigns are organized via emails, I’m focusing here on emails but the insights that I’m sharing can also be applied on other forms of drip marketing campaigns.

Create an impactful subject line

Your subject line is what makes people open your drip marketing campaign email message. As a content writer my primary focus will be to write a subject line that is so compelling that it forces people to open your message. Unless they open your message, how are they going to read it? Unless they read your message, how are they going to respond to it.

Hence, everything begins with your subject line.

Don’t underestimate the preview text

Most of the email marketing services these days allow you to write a “preview text”. It is the text that appears in the inbox which people can read without even opening your message.

This may appear when the hold their cursor over your message or simply in the line that displays all the new or existing email messages. Even the preview text can prompt people to open your drip marketing message. When I work as your content writer, I will make sure that the preview text is compelling and believable enough.

Properly understand your audience for whom you are creating the drip marketing campaign

One of the most important things to take care of and in fact, when I’m writing content, this is one of the main focus points of my content writing service. I never start working unless I have completely understood the audience of the client.

When you understand the audience, you use the right language, you make the right offer, and you present the right CTA. You cannot empathize through your writing if you don’t understand what problems the audience is facing and what solutions they are looking for.

Yes, even not being able to find the right shade of the red color they want for a T-shirt, can be an excruciating problem for someone.

Write your messages for the mobile phone

Emails are opened more on mobile phones than on desktops and laptops (source). People who cannot read emails comfortably on their mobile phones delete those emails within three seconds.

Important:

Shorter sentences.
Present relevant information as soon as possible.
Easy to understand language.
Smaller words.

Write for a singular goal

This is something I repeatedly tell my clients. Most of the clients don’t know how to define the ultimate goal for a particular drip marketing campaign email message.

You don’t always want them to buy your shirt or download your case study or go through your white paper. Sometimes you simply want to engage them so that they remember you.

But sometimes, you do want them to buy your shirt or download your case study or go through your white paper. Make it clear.

The basic point is, as a content writer who writes to communicate, I can write the perfect drip marketing campaigns for your business whether you are into B2B or B2C.

Contact me today to know more about my content writing services.

Content writing services for blockchain development companies

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Content writing services for blockchain development companies

The blockchain technology is being considered as Internet 2.0.

It is supposed to free you from the grips of centralized databases and software applications and spread your digital assets over thousands, even hundreds of computers owned by users, all over the world, connected by the Internet.

Content writing for blockchain development company.

Content writer for cryptocurrency company or website.

There are thousands of technology companies that are vying to take the advantage of this transformational shift to blockchain-based applications, and they need to convey their messages through lucid, unambiguous content writing.

This is where my content writing services can help you if you are a blockchain development company.

Industries that are adopting blockchain technology

Industries adopting blockchain technologies

Blockchain technology is being adopted across a wide range of industries due to its potential for enhancing transparency, security, and efficiency.

This is not a comprehensive list, but below I’m mentioning some industries that are fast adopting blockchain technology to make their legacy applications secure and more distributive.

Finance and Banking: Blockchain is used for secure and transparent financial transactions, including cross-border payments and smart contracts. Cryptocurrency uses blockchain technology.
Supply Chain and Logistics: Blockchain enhances transparency and traceability in supply chains, reducing fraud and improving efficiency.
Healthcare: It is used for secure health record management, drug traceability, and patient data security.
Real Estate: Streamlines property transactions, reduce fraud, and improve transparency in property records.
Retail: Blockchain is employed in retail for supply chain management, anti-counterfeiting measures, and loyalty programs.
Energy and Utilities: Used in managing energy transactions, tracking renewable energy credits, and improving grid efficiency.
Insurance: Used for smart contracts, claims processing, and reducing fraud in the insurance industry. Content writing services
Government and Public Sector: Governments are exploring it for secure record-keeping, identity management, and transparent public services. Cryptocurrency
Education: Being explored for secure and verifiable academic credentialing and certificate management.
Legal: Used for smart contracts, improving the efficiency of legal processes, and ensuring the integrity of legal documents.
Agriculture: Used to trace the origin of agricultural products, ensuring food safety and authenticity.
Media and Entertainment: Blockchain is explored for content distribution, royalty tracking, and copyright protection in the media and entertainment industry.
Automotive: Tracking the provenance of parts, ensuring quality control, and managing automotive supply chains.
Telecommunications: Explored for secure and transparent billing systems, identity management, and fraud prevention.
Pharmaceuticals: Used for the traceability of drugs, ensuring the authenticity and safety of pharmaceutical products.
Manufacturing: Applied in manufacturing for supply chain management, quality control, and anti-counterfeiting measures.
Hospitality and Tourism: Blockchain is explored for transparent and secure booking systems, loyalty programs, and identity verification.
Human Resources: Blockchain is used for secure and transparent management of employee records, credentials, and payroll. Content writing services. Development company. Development website.
Waste Management: Tracking waste disposal, recycling, and ensuring compliance with environmental regulations.
Sports: Transparent ticketing, secure authentication of sports memorabilia, and managing sports contracts.
Shipping and Maritime: Applied to streamline documentation processes, reduce fraud, and enhance transparency in the shipping industry. Cryptocurrency company. Cryptocurrency website.
Construction: Blockchain is used for transparent project management, supply chain visibility, and reducing disputes in construction projects. Cryptocurrency website.
Renewable Energy: Facilitates transparent energy trading, peer-to-peer transactions, and tracking renewable energy generation.
Charity and Aid: Ensures transparency in charitable donations, enabling donors to track the use of funds. Content writing services.
Art and Collectibles: Used for provenance tracking, authentication, and transparent transactions in the art market.
Smart Cities: Secure and transparent management of city data, identity, and services.
Water Management: Applied for transparent water resource management, billing, and reducing water-related fraud.
Aviation: Used for transparent and secure maintenance records, parts tracking, and reducing counterfeit aviation parts.
Cybersecurity: Enhances the security of digital identities, access management, and data integrity.
Gaming: Explored for in-game asset ownership, transparent transactions, and secure digital rights management. Content writer for blockchain. Content writer for cryptocurrency.

How can I help a cryptocurrency website as a content writer? Content writing services

How can I help a cryptocurrency company as a content writer?

Boost Website Traffic: I create engaging content to attract more visitors to your cryptocurrency website.
Enhance User Engagement: My content encourages readers to stay longer on your site, increasing interaction. Content writer for cryptocurrency website.
Educate Your Audience: I explain complex concepts in a simple manner, helping your audience understand cryptocurrency better. Content writing services.
Establish Credibility: Well-researched content builds trust with your audience and establishes your website as an authoritative source.
SEO Optimization: I incorporate relevant keywords to improve your website’s search engine ranking. Content writer for blockchain development website.
Promote New Features: I highlight and explain new features, updates, and offerings to keep your audience informed.
Create Compelling Blog Posts: Engaging blog content keeps your audience informed and entertained.
Social Media Sharing: Shareable content boosts your website’s visibility across various social media platforms.
Attract Investors: I craft persuasive content to attract potential investors to your cryptocurrency projects. Content writing services.
Email Marketing Content: Engaging newsletters and updates keep your subscribers informed about the latest developments.
Clear Call-to-Action: I create compelling CTAs to guide visitors toward desired actions on your website.
User-Friendly Content: Content is structured for easy reading, ensuring a positive user experience.
Market Analysis: I provide insights into market trends, helping your audience make informed decisions. Content writer for cryptocurrency exchange.
Whitepapers: Detailed and well-structured whitepapers showcase the technical aspects of your projects.
Cryptocurrency Guides: Informative guides help users navigate the complexities of the cryptocurrency world. Blockchain development and cryptocurrency blogs.
News Updates: Regular news updates keep your audience informed about industry developments. Blog writer.
Video Scripts: Engaging video scripts enhance your multimedia content strategy. Cryptocurrency content writer.
FAQs Section: I create a comprehensive FAQ section to address common queries and concerns.
Community Building: Content that encourages discussion and interaction fosters a sense of community.
Partnership Announcements: I craft announcements to highlight key partnerships and collaborations. Content writing for cryptocurrency website.
Event Coverage: Detailed coverage of industry events and conferences keeps your audience connected.
Targeted Landing Pages: Specific landing pages cater to different audience segments, optimizing conversion.
Token Sale Descriptions: Clear and compelling descriptions of token sales attract potential investors.
Technical Documentation: I create clear and concise documentation for your cryptocurrency projects. Cryptocurrency website content writer.
Regular Content Updates: Consistent updates keep your website fresh, encouraging repeat visits and engagement.

Content writing services – How is cryptocurrency different from traditional currency?

How is cryptocurrency different from traditional currency?

Decentralized Control: Cryptocurrency operates without central authority, unlike traditional currencies controlled by governments or central banks. Blockchain development company.
Digital Nature: It exists purely in digital form, while traditional currency includes physical notes and coins.
Global Accessibility: Cryptocurrencies can be accessed and used globally, eliminating the need for currency exchange.
Anonymity: Transactions can offer a higher degree of privacy compared to traditional currency transactions.
Limited Supply: Many cryptocurrencies have a fixed supply, preventing inflation due to unlimited printing, unlike traditional currencies.
Blockchain Technology: They utilize blockchain for secure and transparent transactions, a feature absent in traditional currency systems.
Immediate Transactions: Transactions occur in real-time, without the delays associated with traditional banking processes. Content writing services.
Borderless Transactions: They enable cross-border transactions without the need for intermediaries, reducing fees and time delays.
Ownership Verification: Cryptocurrency transactions are verified by cryptographic keys, ensuring ownership and preventing fraud.
Accessibility for the Unbanked: Provide financial access to individuals without access to traditional banking services.
Irreversible Transactions: Transactions, once confirmed, are irreversible, reducing the risk of chargebacks. Blockchain development content writer.
Volatility: Values can be highly volatile, contrasting with the relative stability of many traditional currencies.
Smart Contracts: They can incorporate smart contracts, self-executing contracts with coded terms, a feature not present in traditional currency systems.
Lower Transaction Costs: Transactions often have lower fees compared to traditional banking transactions.
24/7 Market: Markets operate 24/7, allowing users to trade at any time, unlike traditional financial markets.
Accessibility to Everyone: Cryptocurrencies are open to anyone with internet access, promoting financial inclusion globally.
Permissionless Innovation: It allows for innovation without requiring permission from traditional financial institutions.
Immutable Ledger: Transactions are recorded on an immutable blockchain, providing transparency and security.
Limited Interference: Cryptocurrencies operate outside the control of governments, reducing the potential for interference in financial matters. Content writer.
Educational Opportunities: They provide opportunities for users to learn about blockchain technology, finance, and decentralized systems, fostering financial literacy.

Why you need an articulate content writer and an experienced content writing services for your blockchain development company?

The concept of blockchain development is still quite fuzzy

What are NFTs? What are ICOs? What are crypto coins, crypto wallets, and crypto exchanges? What is decentralized financing? What are blocks in a blockchain? Why are blockchains more secure compared to traditional IT assets? Why are people converting digital art into non-fungible tokens? Why are banks and fintech companies going crazy over the blockchain technology?

A peculiar thing about blockchain is that it is not a different technology per se, but a different way of organizing source code and data. Both the source code and the data are stored in user-verified “blocks”, and this concept is difficult to understand for a large chunk of the population.

There is confusion. There is apprehension. People even think that this is a complete scam when it comes to blockchain-powered cryptocurrencies and crypto exchanges.

For almost a year I have been writing content for multiple blockchain development companies and one thing that I have noticed is that even the developers don’t exactly understand the implications.

They are making blockchain applications, coins, tokens, and exchanges just because there is great demand, and some good money is to be made.

Hence, even if those people who are developing blockchain applications don’t really understand what impact the blockchain technology can make on the world, just imagine the level of understanding among common people who will eventually be using those applications.

People need to be educated. You need to raise awareness. Otherwise, if you are not able to raise awareness beyond a certain mass, even the traditional technology companies are not going to show any interest in your blockchain development services.

Different types of content that I can write for a blockchain development company

Introduction Blog Posts: Write engaging blogs introducing the company’s blockchain technology, its benefits, and real-world applications. Cryptocurrency content writer.
Content for Educational Infographics: Write content so that you can create visually appealing infographics explaining blockchain concepts, making it easy for readers to understand. Content writing services.
Use Case Articles: Craft articles showcasing real-world examples of how the company’s blockchain technology is solving problems in various industries.
Coin Explainer Videos: Develop short videos explaining the company’s cryptocurrency, highlighting its features and uses.
Blockchain FAQs: Create a comprehensive FAQ section answering common questions about blockchain development and the company’s solutions. Content writing for cryptocurrency.
Newsletters: Design regular newsletters to update subscribers on the latest developments, partnerships, and technological advancements.
Client Testimonials: Showcase success stories and testimonials from clients who have benefited from the company’s blockchain solutions. Cryptocurrency company.
Social Media Updates: Write engaging social media posts to share bite-sized information about the company’s technology, keeping the audience informed and engaged.
Technical Whitepapers: Develop detailed but accessible whitepapers explaining the technical aspects of the company’s blockchain solutions. Content writing services.
Case Studies: Create in-depth case studies highlighting specific projects, challenges faced, and successful outcomes using the company’s technology.
Interviews with Experts: Conduct interviews with the company’s experts or leaders, providing insights into the industry and technology trends.
Comparison Guides: Write guides comparing the company’s blockchain technology with others in the market, showcasing its unique features. Content writing for blockchain development companies.
Blockchain Glossary: Develop a user-friendly glossary explaining common blockchain terms for readers unfamiliar with the technology.
SEO-Optimized Landing Pages: Craft landing pages with SEO-optimized content to improve the company’s online visibility and attract potential clients.
Blockchain Webinars: Organize and promote webinars to educate the audience about blockchain technology and its applications. Cryptocurrency educational content.
Partnership Announcements: Write announcements for new partnerships, collaborations, or integrations to build credibility and attract attention.
Interactive Tutorials: Develop interactive tutorials or guides demonstrating how to use the company’s blockchain tools or platforms. Content writer for cryptocurrency.
Technology Updates: Regularly update content to reflect the latest technological advancements and updates in the company’s blockchain solutions.
Community Engagement Posts: Encourage community engagement through blog posts that invite discussions, comments, and feedback on the company’s forums or social media platforms. Blockchain development content writer.
Innovative Use Cases: Highlight innovative and creative use cases of the company’s blockchain technology, inspiring readers and showcasing its versatility.

The significance of high-quality content writing for blockchain development

New ideas, especially as revolutionary as blockchain technologies, must be explained in a language that people can understand.

As a software developer or a mobile app developer using blockchain technology, how do you explain it to people why they should use your software and not a software that is not based on the blockchain technology?

My content writing services can help you.

Very few people actually understand why blockchain is called so.

Why are they chains of blocks?

How are all these different blocks interconnected?

What is the benefit of storing the source code and the data in these blocks?

Why are blockchain applications more secure compared to conventional applications?

As a content writer I can help your audience understand these concepts and as a blockchain development company, I can help you communicate better.

Want to know how I can help you? Contact me today.

Content writing services for startups

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Content writing services for startups.

Need an experienced and reliable content writer who can set your startup journey in motion? As a startup you need all the visibility you can get, and my content writing services can help you gain the initial traction through engaging, high-quality content.

Relevant content can increase the volume of quality traffic to your website or mobile app. It can help you with faster user acquisition and onboarding – two things very critical to the success of a startup.

As a content writer, what type of content can I write for your startup?

Unless you have got millions of dollars of funding already, you need to put your best foot forward. Very few people know you. Even your revolutionary idea may be alien to them.

You don’t just need to increase your visibility and make it easier for your target audience to find you, you may also need to educate them about the benefits your new startup idea can deliver. I can write the following types of content for your startup:

Text for UX/UI.
Copy for website content.
Blog writing.
Article writing for education, information, and awareness.
Copywriting for email marketing campaigns.
Copywriting for sales funnels.
Social media updates.
Case studies and white papers
LinkedIn profiles

Being a writer, I love to express myself. In every field, one needs to express convincingly, and consequently, I can provide you high quality content for practically every communication need. For some startups whose members are not very email savvy, I’m also writing regular emails.

Why do you need a content writer for your startup?

An efficient content writer can help your startup save money.

Being strapped of cash, you need to economize your marketing and promotion. Most of the startups on the web opt for content marketing. Content marketing is not just less expensive than conventional advertising and marketing, it is also more effective and measurable.

Take for example a comparison between organically appearing on the top three results on Google, and advertising on Google using a PPC campaign.

As you know, PPC stands for pay-per-click – you pay for every click. If you get 200 clicks, you pay for those 200 clicks. If you get 2000 clicks, you pay for those 2000 clicks. And so on.

On the other hand, if you can organically improve your visibility on Google, whether you get 200 clicks, 2000 clicks, or 200,000 clicks, the only money you spend is the money that you pay to a content writer for writing the content.

I know, it is easier said than done, and it takes a while to improve your search engine rankings to such an extent that they can actually generate business for you, but this is the road most of the startups like to take because it is highly affordable, and more importantly, more effective.

It is highly likely that you have come across this web page by searching for something like “content writer for my startup”, and such. I’m not having to pay for this traffic. I have improved the rankings of this web page organically. Through targeted content writing.

When you publish relevant content, you draw people to your website or mobile app listing. You’re not intruding upon their personal space through advertising. You’re not interrupting them. They come across your content and when it makes a good impression, they want to check you out. This is where my content writing service can help you.

It is very important for your target audience to be able to trust you and respect you for your knowledge and experience. As a startup, you don’t want to sound like a novice, but at the same time, you need to exude the excitement of a budding idea. As an experienced content writer, I will be able to mix both.

You will need to educate people about your new startup idea. What is it about? How novel and unique is it? How does it do things better than other options available in the market? What is the unique task that it performs? Why does someone even need to perform that task? There should be clarity. There should be conviction. Your content writing must inculcate a sense of familiarity, exploration, and excitement.

Being a startup, people are not familiar with. You will need to establish a presence through high quality content on multiple platforms. You will need to publish informative and authoritative articles on LinkedIn. You will also need to create your presence on Medium because it is a high traffic website and enjoys exceptional search engine rankings in Google. I can write content for your startup for multiple platforms.

I often tell my clients that more than a content writer, I am a writer. And you need to write to communicate. It’s just that ever since a certain category of writers began to write for websites, they started calling themselves as content writers, or web content writers.

As a writer I will be able to capture your startup enthusiasm and then instill it into the writing, whether I’m writing blog posts, web page content or content for email marketing.

A captivating thing about a startup is that the story gradually unfolds. Every piece of content is a steppingstone. At every stage you want to share your triumphs and tribulations. You want to take your readers along on your journey.

To a great extent, they should be able to feel what you’re feeling. They should be able to go through what you’re going through. This is how strong, lasting relationships are built. By the time you’re actually ready to launch your product, they will be eager to buy it or subscribe to it.

How do I approach the process of writing the homepage for a startup company?

Many startup company website homepages are quite unclear about exactly what they can achieve for their customers and clients.

For a startup it is very important to communicate the exact benefit of using the mobile app, the product, or the service.

There should be no ambiguity. As a startup, you don’t want clever copy – you want clear copy.

Writing the homepage for a startup website doesn’t have to be a linear process.

In the beginning, I just try to write the answers to the following questions

What problem does the startup solve?

What is the exact product or service being highlighted through the homepage?

Who is the target user or customer?

If there are already solutions available, how does your offer solve the problem in a better manner?

Then make a list of all the stellar benefits of using the service or the product (these are then woven into the narrative).

If there are already some stories of how this particular product or service has solved problems, include these stories.

Writing very small case studies (normally just a single paragraph) doesn’t just bring social proof into the picture, it also clarifies the exact benefit of using that product or service.

Also important: how people can access that product or service.

In many cases, startup homepages fail to specify how people can procure the product or the service. This must be specifically mentioned.

Main things I’m careful about:

Use simple language – clearly mention what the startup is about.
Give them a compelling reason to read further.
Counter all the doubts and apprehensions.
Use a clearly defined action-ridden CTA.

How can my content writing services help your startup engage users?

My content writing can help you engage your audience.

A startup needs to tell its story. This is how you connect with people. If you cannot share your excitement, they are not going to get excited enough to seriously consider your idea or invest their time or invest their money. By now you must know that even if you offer something free to people these days, there is so much free stuff available on the net, that they don’t want to use your startup product or service even if they are getting it for free.

How do you overcome this hurdle? By carrying out a sustained reach out campaign. Without overwhelming your audience or without disturbing them.

Meaningful engagement happens through familiarity. People should come across your content on their own. In this regard, I can help you in the following manner:

My content writing will help your startup improve search engine visibility.
I can write engaging social media posts with intriguing updates.
I can write content for your email updates.
My blog writing services will improve your SEO, bring down your bounce rate and foster engagement.

Informative and engaging content brings you inbound traffic. This is the traffic that is generated by the choice of users. You are not prompting them to come to your website or download your mobile app. They read about you. They read your content. It piques their interest.

My writing is user-focused but at the same time it also strongly presents your case. I understand that as a content writer I must write content that pleases search engine algorithms. I must also write content that pleases your human visitors. In fact, the content must be written in such a manner that despite being highly engaging, conversational, and appealing, it should be search engine friendly.

What types of startups can I write for?

A startup is a young company founded to develop a unique product or service. The proposition of the product is convincing and irresistible. Sometimes it comes up with a completely new way of doing something that people have been doing for decades. For example, Uber, when it started, was a startup that completely revolutionized the way we use cabs. Airbnb allowed people to use their abodes for renting to casual travelers.

The basic strength of a startup is that it comes with an innovative idea to fill a gap. It is not necessary that people realize that there is a gap or not. Who knew that there may be an app to share rides before Uber was actually launched and went mainstream?

I can write content for any type of startup. You may be a technology company, or a logistic company, or an aviation company, or hospitality company. You may be offering maintenance services, healthcare and medicine delivery, online doctor consultation, online teaching, office space, food delivery, beverage delivery or grooming services. As long as you are a startup, I can tailor my content writing according to your needs.

Why would you like to hire my content writing services for your startup?

You want to convincingly put your point across. You want to tell your startup story. You want to educate your audience so that people are better informed, and then more eager to put faith in your startup idea. Most importantly, you want to familiarize people with your idea, product, or service. For that you need consistency.

I write well. I may not be Hemingway or Harper Lee, but I get results for clients I write for. I can improve your search engine rankings. I can write engaging content for your startup website. I can express complicated ideas in simple language. People will feel connected. They will want to try out your idea. I can emotionally move them. This is what you want for the success of your startup.

Contact me today to know more about how I can help your startup with my content writing services.

Why Credible Content?

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Before credible-content.com the domain under which I ran my business was by my own name: amrithallan.com.

I was quite happy with the performance of the domain. I enjoyed good search engine rankings for all my relevant keywords.

Somewhere around in 2010-11 my content got massively stolen. The same web pages and blog posts on other websites having my content were ranking way hire than my own website. My rankings dropped by more than 200-300%.

Instead of penalizing those websites, Google began to penalize my website.

Fortunately, by now I know what happened and I also know how to prevent the same thing from happening in future.

I used to get 2-3 queries every day before the catastrophe. For weeks, I didn’t get a single query. Once I didn’t get a query for four months while I tried to figure out what went wrong with my website.

All my money came from my existing clients.

Almost 6 months went by. I got a few queries and some of those quarries turned into paid assignments, but the website was doomed.

It was my wife who suggested that I should move on and try another domain. I was anyway spending so much time on my present domain. It would be better if I spent my effort on a new domain.

This was how Credible Content was born. Before this I didn’t try many names. This was the first name I checked whether the domain was available or not. It just came to my mind. Content had to be there. I needed something short.

According to various online dictionaries including Oxford and Merriam-Webster, credible means capable of being believed. It means believable. It also means worthy of belief or confidence. Trustworthy. Offering reasonable grounds for being believed.

The name Credible Content instantly resonated. This is the philosophy I follow. I never overcommit. I never make claims that I cannot honor. I’m very upfront with my clients about what I can achieve for them and what is beyond my capabilities. When my clients decide to work with me, they know exactly what I’m going to deliver.

Hence, Credible Content means I provide content that is believable and that is trustworthy.

Want to offer your content writing services from my website?

Leave a reply

List yourself as a content writer

Here is an invitation to awesome content writers.

I have been offering content writing services from my website for many years. Right now, I promote my website and I also write content for my clients.

Over the years I have realized that I enjoy generating traffic for my website and getting paid assignments as much as I enjoy writing content (well, sometimes more).

What is the benefit of offering your content writing services from my website?

You will receive quality leads. Instead of you contacting prospective clients, clients will be contacting you.

No matter how well you write, normally it is difficult to get work. You can enlist yourself on freelancing websites. You can promote yourself on social media including LinkedIn. You can still do that. This is just an additional platform for you.

Right now, I have not figured how I will make it financially sensible for myself. Maybe I will charge a commission or a fixed monthly fee.

I will also be providing mentoring to many budding content writers to help them hone their content writing skills.

This is an evolving idea. I am just publishing this page so that if you are interested, you can contact me.

To maintain a sense of quality, I will be reviewing your work before creating your author profile.

Submit the form below to let me know if you are interested.

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Content Editing, Auditing and Proofreading Services | Rewriting

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Content editing, auditing and proofreading services.

Want someone to go through your existing text? These days lots of clients are sending me documents they have already written and they want me to just go through them, rewrite or make improvements. It saves them money and time (I’m not researching and writing complete documents) and it also gives me another opportunity to work with clients who need such assistance.

so, you need someone who can go through your existing written content and edit it? Also do proofreading?

Editing – sprucing up, streamlining and making the writing compelling.
Auditing – checking that your content is search engine friendly.
Proofreading – making sure that there are no spelling and grammar mistakes in your writing.
Rewriting – making improvements in existing text in terms of writing style, flow and engagement.

It goes without saying that editing, auditing and proofreading are done on existing content.

You or someone else has already written the content. It is either there on your website/blog or in a Word document or a Google Docs document.

You need an expert writer who can go through your written content and make sure that it is up to the mark and can be published on your business website.

Why does your content writing require an editor and a proofreader?

Need an editor or a proofreader for existing content?

You must know every newspaper has an editor. Every magazine has an editor. There are editors for authors.

Editors are highly paid. In fact, in a newspaper or a magazine, an editor- in-chief has the top job; the highest-paid person in the office.

An editor defines your text. He or she can tell you if something is well-written or needs to be rewritten.

An editor also helps you rearrange your text to create a logical flow.

Maybe you have just jotted down your thoughts because the subject you have written on is too familiar to you. Another person won’t be able to understand what you are saying.

This is where an editor can help you.

If the sentences are too long, an editor, or the writer who rewrites them, can shorten them.

If the sentences are confusing to the other person, your editor can make them simpler.

If the message isn’t coming out the way you wanted it to come out, your editor can help you with that.

Every published writer’s writing goes through an editor.

What about proofreading?

I agree that proofreading tools are already available, and they do a decent job. Nonetheless, when it comes to professional content, you cannot depend on automated tools, at least not yet.

For almost two decades now I have been using word processors. Even after so many years, I cannot completely rely on their proofreading capabilities.

Yes, they have improved. Sometimes they make incredibly good suggestions.

Both Google Docs and MS Word provide quite a nice proofreading and language improvement tool these days.

They can reduce your job to a great extent.

They can also point out if you have used superfluous expressions or unnecessarily lengthy phrases.

You can also use an online service like Grammarly.

But the problem with Grammarly is that it’s too expensive for a one-off job.

It works on a yearly subscription basis and it can be awfully expensive if you don’t plan to use it every day.

Besides, compared to a human writer, it is still primitive.

Difference between editing, rewriting and proofreading

Proofreading involves correcting

Spelling mistakes.
Grammar mistakes.
Missing words.
Incorrect use of words.
Punctuation.
Capitalization.

Editing involves improving your

Writing style.
Level of clarity.
Flow or logic.
Content organization.

Rewriting means

Making structural changes to make your writing attractive and professional.
Giving shape to your thoughts that you may have quickly jotted down.

How can I help you in editing and proofreading your website content or text?

As a writer I have been writing all my life. I have written for newspapers and magazines.

For the past 15 years I have been providing professional content writing and copywriting services. I write content and do copywriting for

Business websites.
Business blogs.
Company profiles.
Micro content for social media platforms.
Landing pages.
Email marketing campaigns.
Case studies & white papers.
E-books.
SEO articles.
Press releases.
Guest blog posts.
Journalistic articles and opinion pieces.

Since my clients pay me for my writing, we can safely assume that they don’t pay for lousy writing. I must be doing a decent job.

When I edit and proofread your content, I will make sure that there are no grammar mistakes. Other than that, I will also ensure

Your content is professional-looking.
The language is smart, crisp and to the point.
Your content doesn’t look as if it has been written by someone who is not a habitual writer.
There are no spelling and grammar mistakes.
There are no lengthy sentences and paragraphs to confuse the readers.
The text is organized in such a manner that it is easier to read quickly, and even scan it to get the gist of it.
Make sure that there is more of active voice and less of passive voice (passive voice bores your readers).
Your writing sounds international.

Content auditing services for better SEO

Content auditing services for better SEO.

You obviously want to improve your search engine rankings with optimized content.

Trying to optimize your content with your primary, secondary and LSI keywords is a double-edged sword.

If you make it obvious to Google that you are simply using your keywords to improve your rankings, it penalizes you instead of improving your search engine rankings.

On the other end of the spectrum, if you don’t use your keywords enough number of times and contextually, you don’t optimize your text.

Most of my content writing revolves around creating SEO content. People hire my SEO copywriting services because they need content that is optimized. Content that can help them improve their search engine rankings.

Therefore, I have ingrained the right way of writing for Google and other search engines. I don’t even have to try, to be frank.

I can go through your existing content and make suggestions so that you don’t over-use or under-use your keywords.

I will strategically and contextually add your main keywords and LSI keywords to your existing content.

I will organize your content in such a manner that it will be easier for Google to crawl, index and rank your content for your target keywords.

My content editing, auditing and proofreading services are for existing content.

Although I can write your content from scratch using your existing message, when you hire me for editing, auditing and proofreading, I will be making changes to your existing content.

You don’t need to worry about the central message. I won’t change it.

If you have a peculiar style of writing and if you want to retain that style, I won’t disturb it.

My focus will be to spruce up your content in such a manner that it reads well, sounds professional, is devoid of grammar and spelling mistakes, and is search engine optimized.

What type of text do I expect from you when I rewrite?

There must be something to rewrite, right? It is not that you send me 100 words and then you expect me to write them into 1000-word blog post. I don’t mind adding a few hundred words here and there, but if you want me to rewrite your blog post, the blog post must already be rewritten. Otherwise, I will be writing from scratch and considering it a full-fledged blog writing assignment, that is different from rewriting. If you want me to write 1000 words, around 800 words must already be there.

Benefits of my rewriting services

Rewriting is faster than writing complete blog posts, articles and web pages. Hence, I charge less. This saves you money.

Also, you want to give your blog posts and articles your own touch as an expert. You can write but you neither have the time nor the experience (70% of my work day involves writing and 30% marketing and promoting my services, through different forms of writing) because this is not your profession.

You want to jot down your thoughts and then you want someone to rewrite your content and make it presentable, professional as well as user-friendly. This is where my rewriting services can help you.

My rewriting services can also be used to create unique content out of existing content. Suppose, you come across a very interesting article or blog post that you would want for your own website but you know that it cannot be copied as it is. You want to give it a unique spin.

You send me the link to the article or the blog post and I will rewrite it. Every sentence will be rewritten. I will even reorganize the thought flow.

Do you want me to take a look at your content? Contact me.

Content Writer For Writing Product Descriptions

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Content writing and copywriting services for writing product descriptions.

Are you looking for a content writer who can write highly compelling product descriptions for your online retail store or e-commerce website?

On this webpage I’m going to talk about the following topics:

Content writing services for writing product descriptions.
Content writer for writing product descriptions

Online retail stores are booming. Even before the Covid-19 outbreak, a greater number of people were buying online.

According to a Big Commerce study, almost 80% of Americans last year shopped online at least once in a month. 5% shopped online daily.

According to United Nations Conference on Trade and Development, the global e-commerce has hit $25.6 trillion.

What do these figures tell you? They tell you that the competition is tough and every customer matters. Writing compelling product descriptions with the help of a professional content writer can make a big difference.

Why do you need to work with a professional writer to write product descriptions?

Frankly, I don’t need to explain that to you. As a business owner you already understand how important it is to write product descriptions that can influence your customers and convince them to buy from you.

What is a product description?

What is a product description?

When you add a product in your online catalog, you need to describe its features in a manner your customers can understand.

The description gives your prospective customers all the details about the product such as the size, the color, the configuration if it is a gadget or an appliance, the make, and all other attributes that give the visitors a feeling that they are actually standing in a shop and looking at the product.

I was once writing for a gemstone company and was writing product descriptions for their bracelets.

They wanted stories of the gemstones included in the descriptions such as what is the origin of the gemstones, what are the folklores associated with them, what sort of vibrations they create and what positive changes can be expected once someone begins to wear those bracelets.

When you go to a shop or a retail store, there is a salesperson, or someone who can walk you through the various features of a product.

The same job is done by your product description when you go to an online retail store or an e-commerce website.

An effective product description must be conversational and packed with useful information.

A well-written product description must convince your visitors into believing that there is no other option but to buy your product.

A content writer can help you with that: he or she can write compelling and engaging product descriptions that make your customers want to buy your product.

Product description can be funny, serious or cynical, based on the overall theme of your branding.

So, how does a professional content writer or copywriter help you create the perfect product descriptions?

Professional product description writing services

Buying is an emotional decision. You need a content writer who can make an emotional impact with your customers.

How do you make an emotional impact? By weaving a narrative.

As an experienced content writer, I know how important it is to empathize with your customers and write product descriptions that hit a nerve.

I know that product descriptions don’t work out of the box. They are specifically written for your audience.

It is very important that you write item descriptions according to your audience.

Some audience may prefer just 50 words. Some may prefer 200 words. Some prefer just the hard facts. Some want to read a story before they decide. Some like flowery language and some like official jargon.

What about using the manufacturer’s item descriptions?

When you are reselling something, many descriptions come from the manufacturer’s side.

For example, if you’re selling mobile phones, most of the models come with their own descriptions from the original manufacturer.

The problem with using the manufacturer’s descriptions is that they haven’t written these descriptions for your audience. They have simply described their product.

Even if they are selling the same product on their own website, they have written their descriptions catering to their own audience, keeping in mind their own branding message.

If people needed the same information, why would they purchase from you? Why not purchase from the original manufacturer?

There is a reason they are choosing to purchase from you.

Product description writing for different needs.

I can write product descriptions for:

E-commerce websites.
Online retail stores.
Websites like Amazon.com.
Landing pages.
Email marketing campaigns.
Brochures and flyers.

Anywhere you want to describe your products in an engaging manner, my content writing and copywriting services can help you.

As a professional content writer and copywriter, I stick to the following guidelines when writing product descriptions

Completely understand what your target audience wants

In fact, this is one of my main strengths. I prefer to understand your target customers completely before I get down to writing your product descriptions.

Even small things matter such as the average age of your buyers, their interests, how often they have shopped from your website and such.

Follow a friendly and casual writing style

Unless there is a pressing exception, I write in a very easy-going manner.

It doesn’t mean I’m careless about my writing. As much as my knowledge goes, there will be no spelling and grammar mistakes.

I will use short, crisp sentences. Please remember that my intention is not to impress your customers, but to provide them the needed information in a conversational manner.

They will feel as if a friend is talking to them.

A knowledgeable friend who knows everything about the product and what it can deliver to them.

Focus on the benefits of the product from the customer’s perspective

It’s not about what you want to tell your customer, but what the customer wants to know.

Since you are trying to sell a product, obviously there is going to be a tendency to promise the stars (there is nothing wrong in that).

But the description must be written from the perspective of your customer. What does she want? Why does she want it? What are the features that are going to be most appealing to her? What is the problem that she is trying to solve?

Take for example a mobile phone. You may think that the camera of your mobile phone is its greatest asset and selling point. But what if your customer is looking for a mobile phone she can easily carry around and charge in as little time as possible?

As much as possible, I will try to understand what your customer is looking for and then write your product descriptions accordingly.

Tell the story of the product in the description

A story doesn’t always have to have a hero, villain, a conflict or a resolution.

As mentioned above in the case of the gemstones, in many descriptions I described how these gemstones are extracted from their natural sources, and then what journeys they take to turn into beautiful bracelets.

Improve search engine rankings through optimized product descriptions

If you have scores of products in your CMS, they can be a good source of higher search engine rankings, provided your product descriptions are optimized for SEO.

For example, if you think that people may be searching for “hand sanitizers that leaves no residue” then this must be there in your product description that “our hand sanitizers leave no residue”.

Or if people are searching for “handbags made of recycled paper” your description must have “our handbags are made of completely recycled paper”.

What I’m saying is, as an SEO copywriter, I can incorporate your primary, secondary and LSI keywords into your product descriptions, contextually without stuffing them needlessly.

Use call-to-action at strategical places

Of course, there is a “Buy” button under the description and people are aware that when they are reading your product description, they are supposed to buy your product after that.

In many instances, they don’t. They need to be specifically told to buy your product otherwise they are missing a big chance.

This is where you need call-to-action. You cannot under use it, you cannot overuse it. You need to strategically introduce it into the copy of your product description so that your customers can feel the pull without feeling it strongly and ending up resisting it in the process.

Looking for a content writer or an SEO copywriter who can write your product descriptions?

Contact me for more details.

What Is Search Intent And How Knowing It Improves Your SEO

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What is search intent and why is it important for SEO?

When you are writing content, it is very important that you know the search intent of your reader persona.

Targeting a search intent when writing content helps you improve your SEO.

In fact, I have created a small video to use in various blog posts and presentations when I quickly need to explain what is search intent. Here it is

In plain language, search intent means the intention with which a search engine user searches something.

Various SEO and digital marketing experts suggest that there are broadly for types of search intents:

Informational search intent.
Navigational search intent
Commercial search intent.
Transactional search intent

You can take your own example. When you search for something, what is your intention?

You are simply looking for information? Do you seek opinion from the others before you buy something? Are you ready to buy something?

For example, you want to improve your search engine rankings and you feel, reading a book might help.

You may search for “the best book on SEO” or “the best search engine optimization book”.

If, instead of a book, you simply want to read some good material on SEO that you can implement on your website, you may search for “a detailed SEO guide”.

If you want to know how content writing can help you improve your rankings, you may search for “how does content writing improve SEO?”.

Sometimes you are seeking information just for the sake of seeking information.

Sometimes you want to buy something but before that you need some sort of re-affirmation.

These are different searcher intents.

You won’t look for “SEO copywriting tips” just because you want to kill some time. You need that information to achieve something.

If you want people to be able to find your website for the right search intent, you need to streamline your content accordingly.

Do you only target for the commercial or the transactional search intent?

After all, you want to increase your sales.

As a professional content writer and an SEO copywriter, I want the maximum number of people submitting my contact form to hire me as their writer.

It’s not easy.

There are hundreds of content writing services there.

They are already ranking quite well for all my primary and secondary keywords (this may also be applicable to your business).

In such a case scenario, it is important that you strategically target a number of search intents and not just the transactional search intent, though, this is the ultimate goal.

The importance of targeting informational search intent when writing content

This is what Google says about the quality of content it wants to find.

Since it is easier to give my own example, I’m going to give my own example.

Unless you know that you need quality content writing services to improve your conversion rate, how are you going to decide to hire my services?

You need that particular level of awareness, to an extent that you are ready to spend money on my services.

Hence, as a service provider whose business depends on your level of awareness, I need to educate you.

Even if you have a basic idea of how my content writing services can help improve your conversion rate and bring down your bounce rate, you need a little bit of convincing through more information.

Also, if I need to convince you that SEO copywriting actually improves your search engine rankings, I must provide you hard facts.

I must explain to you why Google appreciates fresh content.

I must also explain to you how Google and other search engines evaluate your keywords when ranking your content.

This is one thing.

The second thing is, search engine terms like “content writing services”, “SEO copywriting services”, “blog writing services”, “freelance content writer”, and such, have already been optimized for, by other companies.

Competing with them is going to take a lot of time for me.

So, what do I do?

I publish lots of informational content to improve my rankings for longtail keywords.

It is easier to improve your search engine rankings for longtail keywords because they are less competitive.

Longtail keywords targeting informational search intent may not get me direct business, but it prepares the ground for my ultimate goal.

Since I’m regularly publishing valuable content that is full of useful information, other bloggers and online publishers often link to my content, giving a boost to my search engine rankings.

People share my content on social media channels, bringing in more visibility.

Since there is no dearth of information topics under content writing and SEO copywriting, I can publish practically unlimited number of webpages and blog posts without the risk of publishing duplicate content.

When I regularly publish content, Google crawls my website with greater frequency.

The benefit is that when I add new content it quickly gets indexed by Google. Sometimes, even within 10-15 minutes.

What sort of informational search intent you should target for when writing content or when aiming for SEO?

Suppose you are an accounting firm. You can cover lots of topics for which your prospective customers may not contact you for your services, but they can use your advice to solve many day-to-day problems.

Similarly, if you are a web developer wanting to attract startups and small businesses, you can write lots of informational content on the benefits of working with an independent web developer.

You can talk about the technologies that an average web developer uses to provide affordable and efficient web design services to startups and small businesses.

This way, you increase your visibility and this increased visibility prepares the ground for more business queries.

Informational intent topics begin with “why”, “how”, “when”, “where”, “how many”, “what”, “the top 10”, and so on.

An example: “when are the next Olympics going to be held after Covid?”

Another example: “what are the benefits of working with a content writer?”

The slight difference between commercial and transactional intent and how to target them through content writing

There is a small difference between commercial and transactional intent.

These two terms are confusing, but it is important to understand the difference and then write your content accordingly.

Commercial intent: You are ready to purchase but you need to compare various items before you finally decide.

Some examples of commercial intent:

Best content writing service.
Best SEO copywriting service.
The review of SEO copywriting services/content writing services reviewed.
Best cook food for junk food.
Google Pixel an iPhone comparison.

As you can make out, the person is ready to take the plunge, but she wants to make the best choice.

Transactional intent: You are ready to purchase and you just want to go to the right place to purchase.

Some examples of transactional intent:

Nearest food delivery service.
Hire a content writer service.
Buy red Gucci bag.
Coupons for Grammarly.

The person is ready to buy. She just needs to know where to buy it.

Converting different search intents into a solid sales funnel through strategic content writing

You first create informational content to raise awareness about your product or service.

You give enough information to your visitors and convince them further.

You help them buy from you.

In terms of search intent, here is how you define your sales funnel:

Different search intents are like different phases of your sales funnel.

I created another explainer video for LinkedIn and Twitter and I have simply extracted a screenshot to graphically explain the concept.

Publish lots of informational content.

This increases familiarity with your brand.

Publish commercial content.

This convinces your prospective customers and clients that you have got what they are looking for.

Explain to them how they can do business with you.

How does targeting search intent improve your SEO?

SEO is all about right targeting.

You don’t want to generate random traffic to your website or blog.

You want to generate traffic that solves a purpose.

Whether you want to inform people, educate them about your business, ask them to buy from you, the intent of your content must be clear.

Only then you improve your SEO.

Looking for content writing and SEO copywriting services to target the right search intent?

Contact me for more information.

Content Writing Services For Online Medical Practices

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Content writing and SEO copywriting services for online medical services.

In the wake of the Covid-19 outbreak, many medical practitioners are providing their medical services online through mobile apps and web interfaces.

In many countries like the USA, it is also called telemedicine.

Medical practitioners provide their services over the Internet.

It may include diagnosis and treatment.

Focus points of this web page:

Content writing services.
SEO copywriting services
Online medical practices.
Online medical services.
Doctor consulting with video chat.
Content writing services for online medical practitioners.
Content writing services for telemedicine services.

There are multiple ways health workers, doctors and medical practitioners are providing their services online including

All-purpose mobile apps connecting doctors, therapists, consultants and patients.
Dedicated mobile apps launched by doctors, therapists and consultants.
Dedicated mobile apps and web services launched by hospitals, health centers and clinics.

Patients can upload their medical records and the doctors and physicians can go through them.

Doctors and patients can also have video chats and the doctors charge a consultation fee through online payment.

Why do you need to increase your online presence for your online doctor consultation through content writing?

Being an experience website content writer I know the importance of a vibrant online presence through high quality content.

As a doctor or a medical practitioner, you can provide consulting services to your patients using mobile apps or web-based services.

As mentioned above, this is also called telemedicine.

Although, in telemedicine, different medical gadgets and appliances such as blood pressure checker, blood sugar checker and weighing machine are also used in data is directly sent to the concerned doctor.

Whether you are an independent doctor, or you are a clinic, it can benefit you immensely if your patient base increases.

This suddenly expands your reach.

You are no longer constrained by geographic limitations.

Within a second, a patient living thousands of kilometers away can reach you and get your advice and pay you.

You want to be able to see more and more patients, don’t you?

If possible, you want to provide your doctor & medical consulting services to patients living in other cities, even other countries, don’t you?

How do my content writing services help you?

You cannot be constantly telling your prospective patients what a great doctor you are.

You need to provide them useful, helpful content, to keep them coming to your website or blog.

Among so many doctors and physicians, you need to give them a reason to keep you in mind when they need you.

Unlike conventional hospitals and clinics, you don’t wait for the patients to come to you when they are feeling unwell.

On the Internet, you create a presence so that people can find you for relevant reasons even when they are not feeling sick.

You need to create a presence so that people know about you even when they are healthy or relatively healthy.

Even if they themselves don’t need to see a doctor or a physician, they may like to recommend you to their relatives, their family members, their colleagues, their friends or even people on social media channels like Facebook, Twitter and LinkedIn.

Through highly targeted and high quality content, you need to target patients as well as people who may someday recommend patients to you.

I remember once my daughter was not getting well and we were taking her to one of the best hospitals in New Delhi, with no results.

Desperate for help, I posted on Twitter if there was some doctor someone trusted.

Someone gave me the number of his family doctor and ever since then, whenever there is health -related problem, we go to that doctor even when going to him means a travel of more than two hours.

What I’m trying to say is, you don’t just target patients. You also target people who would someday recommend someone to you.

How do you do that?

Have you seen WebMD? They are constantly publishing high-quality content on various health related topics and issues.

Do a search on anything health-related and there is a great possibility that you will come across a WebMD link.

I’m not suggesting that you create an online health directory or health portal because financially or even human resources-wise, it won’t be possible even if you want to create such a portal.

But you can cover your area of specialty.

For example, you are an ENT doctor. What about publishing lots of information on how people can take care of small ear, nose or throat related ailments?

Anyway they are not going to consult a doctor for these small problems but they are going to look up some solutions to get some relief.

If they can get such a useful information from your website or through your mobile app, when they really need to consult a doctor, they will certainly contact you.

This is how you build a presence on the web.

I have previously written content for doctors and physicians and other medical-related topics. I can help you create a vibrant presence to attract general people and prospective patients to your website or mobile app.

I can write content for

Medical care providers.
Specialist doctors.
Physiotherapists.
Speech therapists.
Health consultants.
Pediatricians.
Obstetricians.

basically any medical field that needs to be promoted online to attract patients and their well-wishers.

I can improve your search engine rankings with my SEO copywriting services

As I have mentioned above, the sphere of your influence increases on the Internet in the absence of the concept of physical distance.

All you and your patient need is an Internet connection and an ability to hold a video chat, if necessary.

This person can be in Australia, in Canada, in Singapore or USA or India.

A great example would be, a person of Indian origin living in Canada but wanting to see an Indian doctor. Suddenly, he or she will be able to do that.

Just imagine how many patients you can see through your online medical and healthcare services.

People all over the world are ready to pay for the convenience and timely consulting.

For example, if someone searches for “need to consult an eye specialist online” and if a link to your website comes up immediately among the top three results, the person is going to contact you.

I’m not saying that it can be achieved immediately.

It will certainly require some effort and consistency.

You will need to generate content that is search engine optimized for your specialty – eye specialist or ophthalmologist and other search terms that your patients may use to be able to find you online.

The only way they can find you is through a search engine like Google or through social media channels like Facebook, Twitter, LinkedIn or Instagram.

For people to be able to find you, you need a presence on the Internet.

Content writer and SEO copywriter to increase online visibility of your medical practice.

With increasing competition, you need to enhance the online visibility of your health services.

Whether you want to promote your mobile app for doctors or you are launching a new service through a website, you want people to know why they should consult a doctor, a physician or a therapist through your mobile app or website.

As an online doctor or a medical practitioner wanting to provide online consulting services,

Better search engine rankings for all the search terms your patients may use to be able to find you.
Lots of convincing content on your website so that people feel reassured and informed.
Social media presence so that people can recommend you.

This is where my content writing and SEO copywriting services can help you.

I can help you increase your visibility.

When I write content for you, people will be easily able to find you on Google and other search engines.

What type of content writing and SEO copywriting services can I provide to your online health services?

Website content.
Mobile app listings.
Features and benefits.
Information articles.
Blog posts.
Email marketing campaigns.
Email newsletter.
E-books and case studies

The basic idea is to become visible. Visible in the sense that people begin to associate your presence with useful content.

In the hour of need, they should know that they can reach you and your available.

Want to create a solid presence on the Internet for your online doctor services? Want to increase your search engine reach for your online medical practice?

Contact me to know more about my content writing and SEO copywriting services.

How My Content Writing And SEO Copywriting Service Works

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How my content writing an SEO copywriting service works

The key to successful collaboration for your content writing and SEO copywriting needs is clear communication.

On this web page I’m going to explain to you how my content writing and SEO copywriting services work.

The process is quite simple, and it mostly rests on the clarity of our communication.

What type of content writing and SEO copywriting projects do I take on?

Need a writer? I will write.

As long as your primary concern is quality and relevance, I can write for your following needs:

Blog writing
Email writing
Web page writing
Article writing
Case studies
White papers
Micro content for social media
Press releases
Product and service descriptions

and everything in between.

Writing is a communication tool.

My clients hire my content writing and SEO copywriting services because I write convincingly and compellingly.

Also, it helps that I’m able to improve their search engine rankings if they work with me consistently for a few months.

What process do I follow to achieve quality content writing and better rankings through SEO copywriting?

These are the steps.

Step 1

You contact me by either calling me or writing an email or submitting my contact form.

I suggest kindly don’t send me messages like “Contact me fast” and then nothing else.

It shows that you don’t take your content requirements seriously.

I’m not saying that all clients do that, but some do, so just in case.

When you’re sending a message to me for the first time, try to write me the following details (aside from the usual contact details):

What do you need? Blog post, article, email copy, landing page copy, and so on.
What is your business? Just gives me a heads up on the effort involved.
Some details about your target audience.
How many words on an average you expect per document?

Step 2

If you have sent me all the needed details, I give you an idea of how much it is going to cost and how much time I normally take to turn in one document.

Step 3

We decide on the scale of the work, the timeline and the pricing.

These days I’m taking in assignments in small chunks to better manage my payments.

In the aftermath of the Covid-19 outbreak, many clients randomly disappeared, and they didn’t even respond to my emails.

I must have lost at least 120 hours of work.

I like to take an advance now.

It is understandable that new clients don’t want to put in that much money not sure whether I’m going to live up to their expectations or not.

So, I take work in small chunks so that I get the money for the work I’m doing and the clients feel reassured that they are not risking a lot.

I have already explained above the sort of information I need from you.

Aside from that information, to initiate work, I also need the following:

The title or the topic – normally clients give me a rough idea and then I come up with my own version.
The primary keywords that I need to cover in case we are talking about SEO copywriting.
In most of the cases I incorporate LSI keywords and longtail keywords on my own but you can send me a list if you have a preference.
Some more information about your target audience.
Some links that you prefer – some writing style or the scale of information that has been covered on other blogs and websites.
Some statistical information, if any.
Some peculiar information that cannot be found on the Internet.

Step 4

I submit the draft for revision.

You go through the draft. You either accept it as it is or you suggest changes.

I offer unlimited revisions.

As long as the central topic does not change, I don’t charge extra for revisions.

I strongly believe that you must find the document to your maximum satisfaction.

Having said that, I don’t simply take dictation.

There will be my style. There will be my way of writing things.

If you want me to write every sentence and every paragraph according to your taste, somewhere I draw a line.

Anyway, this rarely happens. Everybody knows how precious time is.

Neither you want to waste your time, nor I want to waste my time or your time.

What if you are completely unsatisfied with my work?

I don’t want to boast, but this is rarest of the rare situations.

In the past 15 years (this is 2020) if I’m not forgetting, there must have been just 4-5 instances of a total lack of synergy and a bit of acrimony.

In a couple of occasions, in a bit of enthusiasm and overconfidence, I bit more than I could chew, and I immediately regretted that.

In the latest incident, the client accepted my document.

Then, after two days, she said that she needed some revisions because she thought the document was lacking some important information.

I added the information. She accepted the document. Even applauded.

Then after two days she contacted again and said that I had forgotten to add testimonials.

I said that she hadn’t given me the testimonials.

She said that I was supposed to make them up.

I said how could I make up testimonials?

She sent me some pointers and I made the testimonials.

She received the document without acknowledging.

Then, after a week, she said that the content that I had written was not looking good on the web page when her web designer put it there.

I saw the web page. The web designer had simply copy/pasted the text from my Word Document to some HTML editor.

I use a certain formatting style in my Word Documents, and I don’t even use double line breaks between paragraphs (because I have set enough spacing in the style itself).

Hence when her web designer just copy/pasted the text, it was a big wall of text and nothing else.

I told her that the web designer needed to format the text. There were many <h2> headings that were totally missing.

There was some bulleted points.

There needed to be some spacing between paragraphs.

She said no, the problem was with the writing and not with the web designer.

I was talking to her on the phone. Something in her voice told me that she herself was designing the web page and there was no web designer.

Anyway, one thing led to another and there was a huge argument and I told her that I was not her secretary that I would do everything.

She told me that I shortchanged her, and she regretted the day when she decided to contact me.

I was very sad.

Anyway, this is just an example of the sort of communication gap that can happen.

What do I deliver?

As many words as you need and in most of the cases, a couple of hundred more.

Compelling, but easy to read writing style.

Text organized under various headings and subheadings.

Strategic use of primary keywords and LSI keywords.

Mobile friendly writing.

Free of spelling and grammar mistakes as per my knowledge.

Completely original text.

Well researched.

I deliver in Word documents.

If you prefer Google Docs, I can deliver your documents using Google Docs.

I can also deliver in markup language.

Hence, this is basically how my content writing on SEO copywriting services work.

If you need more information, please contact me.

Copywriting Services For SEO Companies | Content writing

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Copywriting services for SEO companies.

Looking for an experienced and dependable copywriter for your SEO services?

I regularly provide copywriting services to SEO companies.

There are many search engine optimization companies that use my content writing services to boost rankings of their clients.

SEO copywriting is an integral part of offering search engine optimization services these days.

The focus of this web page are the following topics:

Copywriting services for SEO companies and agencies
Content writing services for SEO companies and agencies
Copywriter for SEO companies
Content writer for SEO companies

Why do SEO companies prefer to work with a content writer or a copywriter?

Why do they hire outside copywriting and content writing services?

There are very big SEO companies that have their own in-house copywriters and content writers.

But, there are many competent, but small-scale SEO agencies who wouldn’t like to hire permanent content writers and copywriters, for obvious reasons.

Hiring permanent writers has its own pros and cons.

You have greater control. You have atomic control over how the content is being written.

The writers are constantly available to you if they are your employees working in-house.

The downside is, hiring in-house copywriters and content writers is expensive.

Whether you need content or not, you need to pay them every month.

You not just pay them a salary, you spend money on infrastructure and facilities.

You must give them employee benefits.

You must pay for their hardware and software.

You are stuck with them even if you don’t like their work.

SEO agencies don’t need content writing and copywriting services regularly.

It makes perfect sense for them to work with an outside agency they can contact only when they need SEO content.

This way, they can provide cost-effective SEO services to their clients.

Without high quality, engaging content, one cannot think of improving his or her search engine rankings.

Quality copywriting leads to higher search engine rankings.

Yes, you can do on page optimization.

You can work on getting high quality backlinks.

To better rank your content, search engines like Google expect you to publish quality content regularly.

I’m frequently working with digital marketing and SEO agencies that need quality copywriting and content writing for their clients.

Whatever SEO tool you use these days, it recommends what sort of content you should publish to improve your search engine rankings.

When search engine tools like SEMRush, SEOPressor and Ubersuggest audit your web pages they point out the pages that contain too little content.

For better search engine rankings, the minimum number of words you need is over 1000.

You can’t publish duplicate content.

You cannot write about the same thing over and over.

You need engaging copywriting.

You need writing that is full of relevant information for your readers and gives them a reason to stay on your website (this brings down your bounce rate which in turn, improves your SEO).

The Google SEO rankings are all about publishing relevant, valuable content.

It’s the content that gets ranked.

This is where my SEO copywriting can help you.

Persistent quality writing can get you

More traffic
More leads
More sales
More social shares

Most of my business comes from clients who approach me directly.

I do work with web design and SEO companies, but a major chunk of my work comes from clients who approach me by finding my services on Google (or LinkedIn).

(A big shout out to my existing clients who are constantly referring work to me!)

Their biggest problem is that they want to improve their search engine rankings and the SEO companies they have worked before weren’t able to deliver.

Don’t get me wrong, but there are many SEO companies who still don’t understand that it is the content that improves search engine rankings in the first place.

They don’t know that SEO is all about content. I’m not saying this because I provide content writing and copywriting services.

It is logical. If you don’t have content, what does Google rank?

Hence, the SEO companies who actually know how to improve search engine rankings for their clients know that without the foundation of high-quality content, there is nothing to build on.

As an SEO agency, this gives you an advantage over your competitors – you understand the importance of quality copywriting & content writing.

Why is quality content important for higher search engine rankings?

Google wants its users to find only the best content through its search engine.

There is no use finding content that doesn’t solve any purpose.

If you are writing content or copy on your web page just to improve your search engine rankings (randomly throwing in your keywords and search terms) while paying scant regard to what value you are delivering to your visitors, it has adverse effect on your SEO.

Providing a search engine optimization package to your clients without arranging for high quality content takes care of just 10% of their problems.

Most of the clients find it difficult to improve their search engine rankings because they lack quality content.

They don’t partner with a professional copywriting or content writing agency that can deliver high quality content on an ongoing basis.

If you want to improve search engine rankings of your clients as a competent SEO company, you need the following:

Valuable content written according to search intent.
Valuable content written according to search intent, published to regularly.

For higher search engine rankings, regular publishing is as important as quality publishing simply because if you don’t publish content, your competitors do.

Everybody wants to improve his or her search engine rankings, right?

Everybody knows that Google is constantly hungry for new content.

Since they know it, they are constantly writing and publishing it.

As a result, your content is constantly being pushed down on the SERPs.

To maintain your position for the relevant keywords, you need to publish content regularly.

Why hire my copywriting services for your SEO business or agency?

Why hire my copywriting services for your SEO company?

I’m a writer.

I love storytelling.

Being a writer, I always want to make an impact with my writing.

If my words don’t jump out and touch the reader (of course not in a creepy way), I strongly believe that I have failed.

Hence, whether I’m writing about how to potty train your toddler or how to build your first blockchain application, I know that the reader is reading for a purpose.

I know how to write for the web.

Although my natural style is free-flowing, I completely understand that every extra word has the potential to distract your customer.

Hence, I choose my words carefully.

I keep my sentences short, crisp and to the point.

I know where to use power words and where to avoid them.

I can independently research.

I never take bulk writing assignments.

It means I spend enough time on an assignment to create quality content.

My primary focus is on your readers and their concerns.

When they are looking for information on Google (or any other search engine) they need specific information.

They have an intent called “search intent”.

They must find content according to their search intent.

I know how to write content for that.

If you’re searching for “copywriting service for SEO companies” I know that this web page should be able to provide you all the needed information to help you decide – in my favor.

Similarly, when you are improving search engine rankings for your clients, you also want to improve their conversion rate.

Search engine traffic without conversion rate is meaningless.

Even if you can help your clients improve your search engine rankings but they don’t grow their business, they are going to feel disenchanted.

They may not blame your SEO company for not being able to sell more despite having higher search engine rankings, they will realize that something is amiss.

In most of the cases, provided they have a good product or service, it is a messaging, it is the copywriting.

The copy on the website is unable to convince and convert.

Hence, when you hire me as a copywriter I can help your clients improve both their search engine rankings and conversion rate.

This is one of the biggest reasons why my current web design and SEO companies stick with my copywriting services.

I deliver them

Higher search engine rankings for the clients.
Better conversion rate for their clients.

I can do the same for your clients.

I do SEO copywriting from a businessperson’s perspective.

I run my own business.

I fully understand how important it is to convince your visitors.

Whether I’m writing a blog post or a web page or a landing page, ultimately, the objective is to improve the conversion rate.

This is why you are looking for a copywriter.

The job of a copywriter is to improve sales.

The job of an SEO copywriter is to improve search engine rankings as well as sales.

I can deliver you both.

Some questions you may have about my SEO copywriting services

As an SEO company or an agency, you may have some valid questions before you decide to hire my copywriting services.

Answering some questions below.

Can I deliver you quality content writing and copywriting?

Yes. I can.

To get a glimpse of how I write, you can visit my blog.

You can ask for relevant samples when you contact me.

My process for delivering quality copywriting is quite straightforward:

Empathize with the reader.
Convince her that I understand her problem.
Give the solution.
Explain to her, preferably with authoritative data, why this solution is the best.

Every copy revolves around this concept and it ensures that I deliver quality work.

Can you count on me for delivering quality copywriting regularly?

I will be frank.

Sometimes I have too much work.

Sometimes I have no work at all (this happens because I don’t promote myself as consistently as I should).

But in most of the cases, I have enough time.

If I didn’t, I wouldn’t be writing this page.

I never overcommit and overpromise.

At the same time, I understand that regularity is very important.

So, yes, once I have committed, I am regular.

Can I adapt my writing style for the needs of your different clients?

I am first a writer and then a content writer/copywriter.

Once I have the background information, I can write on any topic.

I have a decent inventory of vocabulary that covers practically every industry – this is because I have been writing for different businesses for more than 20 years.

A couple of weeks ago, on the same day I worked on two blog posts, one for a daycare center and one for a blockchain project.

Can I do SEO copywriting without needlessly using the keywords?

One has to strike a balance when writing.

Your keywords are important so let us not pretend that they are secondary to your writing.

Having said that, needlessly using the keywords can get you penalized.

I know how to use the given keywords strategically and integrate them into the overall web page or blog post body text.

When I’m writing content for your clients, I will use the main keyword within the first 100 words, contextually, and then I will keep on using the main keyword and its variations throughout the copy.

Can I write engaging and convincing copy for your SEO clients?

Yes I can.

I have the needed writing skills to engage the readers.

I don’t bore the readers.

I fully understand that the purpose of the present sentence is to make the reader go to the next sentence.

The focus must always be the reader.

I can provide you a specific answers if you contact me to know more about my SEO copywriting services.

Topics covered on this webpage: Content writing services for SEO companies | Content writing services for SEO companies | Content writer or copywriter for SEO companies

Looking for a writer for your meta descriptions?

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Need a writer to write your meta descriptions?

Although, as a content writer, I mostly write blog posts, web page text or copywriting materials such as landing pages and email marketing campaigns, many clients also want me to write meta descriptions for them.

Just today (September 14, 2020) spent a considerable amount of time writing 50 meta descriptions for the webpages of a client’s website.

Just meta descriptions.

I had the written main content for the website a few weeks ago and I had submitted all the documents.

A couple of days ago I received an email stating that they cannot come up with compelling meta description text.

What is meta description writing?

A meta description gives the summary of your web page or blog post to the search engines or social media websites (where your links are posted).

When you visit a web page or a blog post, you don’t see the meta description.

This description exists in HTML format, in the header area of your web page or blog post.

It is part of the source code – the HTML or the PHP program that displays the information on your website in a particular format.

Want to see the meta description of this web page?

Right click somewhere (preferably a blank area) and when the context menu appears, click on something like “View source code”.

Try to find something like

When you use Google, below the main hyperlink in the search results, this is the extra information that you read about a web page.

For example, in the screenshot below, I have highlighted the meta description information.

How your meta description appears in search results.

Meta description is very important.

This is why it is extracted from your web page and displayed in the search results.

Even when someone shares your link on Facebook, Twitter or LinkedIn, it is your meta description that is displayed.

It is a snapshot of your message.

Merely by reading your meta description your prospective visitor should be able to make out what information your web page contains.

Your title captivates your prospective visitor, and your meta description further the convinces him or her to visit your link.

Does your meta description affect your SEO?

The jury is still out.

Some SEO experts say that it has a direct impact on your SEO, and some say, Google doesn’t take the text in your description into consideration when ranking your content.

It is categorically said that Google doesn’t use the data in meta descriptions to decide your rankings.

Bing does.

Then why bother?

The reputed SEO company Moz very aptly describes here why your meta description is important:

The meta description tag serves the function of advertising copy. It draws readers to a website from the SERP, and thus is a very visible and important part of search marketing. Crafting a readable, compelling description using important keywords can improve the click-through rate for a given webpage. To maximize click-through rates on search engine result pages, it’s important to note that Google and other search engines bold keywords in the description when they match search queries.

The important expression you should pay attention to is, “The meta description tag serves the function of advertising copy.”

It is the information in this section that draws people to your website.

This may not directly affect your SEO, but if people don’t click your link for the keyword your content is being featured for, Google assumes that people are not interested in your link and hence, begins to lower its rankings for the keyword being used.

For example, if someone searches for “engineering spare parts for water pumps” and your link shows up and not many people click your link, your present rankings begin to suffer.

Hence, you can safely assume that your meta description has an impact on your SEO.

It doesn’t mean you stuff your description with the words because again, Google doesn’t use the text in your description to rank your web page or blog post.

It is the reaction of the people, the search engine users, that has an impact on your rankings and this reaction depends on how convincing your description is.

Your description helps in click-throughs and click-throughs affect your search engine rankings.

Getting clicks from Google are as important as getting featured or improving your SEO.

No matter how many impressions your content can generate, unless people click and come to your website, it doesn’t matter much.

And people click and come to your website when they are attracted by your web page title and your meta description.

Looking for a meta description writer?

Meta description is very short: merely 160-200 characters including spaces.

By SEO definition, your description shouldn’t be more than 160 characters, including spaces, because this is the number of characters that are displayed by Google, but you can have a lengthier description.

Having said that, some are claiming that since 2017 Google has been displaying 275 characters on the search engine results pages.

I’m not sure about 275 characters so for the time being, I’m going to safely stick with the 160 characters theory.

When you are having a lengthier description, make sure that the most important component of your meta description appears within the first 160 characters so that all the important information is visible in the search results.

Why do you need a content writer for writing meta descriptions?

As explained above, meta descriptions are very important.

Wherever information about your web page or blog post is extracted automatically, it is your title and meta description that are used to display your information.

When your link appears in search results, people read your description and then decide to come to your website.

When your link appears on people’s timelines on Facebook, Twitter and LinkedIn, people read your description and then decide to come to your website.

Consequently, your meta description must be written professionally, convincingly and accurately.

There shouldn’t be any grammar or spelling mistakes because if there are grammar or spelling mistakes in your description, people assume that even your website is going to have such mistakes and hence, cannot be relied upon.

Your brand image is represented by your meta description.

You can gauge the importance of meta description from the fact that Google uses it to display your link and even the social media websites use it to display your link.

Don’t they have technologies to just randomly pick up text?

They definitely do.

Exactly this is what happens when your link is featured in the “Featured Snippets” section of the search results.

Google automatically decides what text is most appropriate for the question being asked and then puts that text in the “Featured Snippets” section.

So, if it can randomly pick up text for the “Featured Snippets” section, why can’t it do the same for the description section?

Because it wants you to decide which information you want to provide to search engine users to attract them to your website.

Hence, if you want to put your best foot forward, you need a trained and experienced writer who can write you convincing meta descriptions.

Three things are very important:

Your meta description must be enticing enough to make people click your link.
It should be impeccably written because it is like the first impression that you make on your visitors.
Maximum amount of useful information must be expressed within the first 160 characters, including spaces, so that even if Google truncates the remaining portion of your description, people get your important message.

I can help you with all these things.

Contact me if you’re looking for an experienced writer to write your meta descriptions.

Content Writing Services For On-Demand Businesses

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Content writing services for on-demand businesses

With my quality content writing services, I can help you gain visibility for your on-demand business.

Being an experienced content writer, I can help you improve your SEO, engagement rate and user acquisition.

Steep growth is being experienced in the field of on-demand business as a greater number of people prefer to get products and services delivered at their doorsteps.

What are on-demand businesses and how can they benefit from my content writing services

According to this Harvard Business School report which is slightly old, 2016, to be precise, there has been a significant upswing in the on-demand businesses sector.

Even in 2016 when the report was prepared, in the US itself, the on-demand economy attracted 22.4 million consumers annually with $57.6 billion in spending.

The biggest spending went to online marketplaces like Etsy with consumers spending almost $ 36 billion annually.

Then came transportation services like Uber with $ 5.6 billion of annual spending.

During the time of the Covid-19 outbreak, there has been a surge in on-demand services mobile apps, and I have been getting lots of content writing queries from businesses wanting to tap into this opportunity.

Uber and Airbnb are good examples of on-demand businesses.

These days you get very niche on-demand services such as handyman, maintenance, grooming, food delivery, cab sharing, tutoring business, physiotherapists, and health workers, and many more.

A typical on-demand business is powered by a mobile app.

Just a couple days ago I wrote landing page copy for an Uber-clone mobile app script that allows you to run a towing truck business.

This is also an example of on-demand service where people can quickly call or contact a towing truck service in case their car breaks down.

The nearest towing truck quickly reaches there.

Last week I wrote about a local tutoring service that allows parents to find tutors for their school going kids.

Take for example, a barber service: you launch the mobile app and tap the icon that lets the app know that you’re looking for a barber.

Your location data is already there in the mobile app.

Other details like your gender and your previous haircutting history may already be there.

Accordingly, all the barbers and hair cutters that are performing services near your area are sent a notification and they contact you.

You can hire whomever you want to hire.

You don’t run such a business always through a mobile app.

I know a service that is run through a web browser app and a mobile version is not available.

It depends on your target market whether you want to promote your home delivery or customer service business through a mobile app or a web app.

Content writing services to promote your on-demand business

As a professional content writer, I help businesses increase visibility on the web.

No matter what business you are doing, ultimately, it all boils down to your visibility.

The same holds true for your on-demand business.

Can people easily find you?

Do they trust you enough?

Can you engage them on an ongoing basis?

Can you convince them into downloading and installing your mobile app for using your web app?

How do you retain them even if initially they have shown interest in your business?

Can people find your business on Google and Bing?

Through my content writing services, I can help you achieve all these, and more.

Whether you are a new on-demand business or an established player, you are constantly facing competition.

Suddenly, millions of people want to do workouts from home.

They want to learn dancing from home.

They want to learn singing from home.

After the Covid-19 outbreak, most of the schools are providing online education.

There is a spike in the demand of tutors and people providing home tuitions.

Whatever can be delivered, is being delivered at the doorsteps.

Social distancing norms and the fear of catching the infection is keeping many people from physically visiting retail stores or neighbourhood shops.

Everything that can be delivered, is being delivered.

This means, lots of competition for you.

Although, most of the on-demand services and businesses cater to the local market and hence, you may feel that the business isn’t as cutthroat as it would be if you were covering a larger area, still, with multiple options available to your customers and users, you always need to engage them.

I will give you a small example without naming the company.

There is an on-demand company that delivers medicines.

I have been getting medicines from them for more than four years now.

Ever since they launched their website and then a mobile app after a couple of years, there has been a surge in pharmacy delivery services.

Even film stars and sports persons are being hired to promote some of the pharmacy delivery services.

Just today I saw three advertisements from different medicine delivery services.

The new services are better, sleeker, and maybe, even more efficient.

Still, I stick to my original medicine delivery service because they are constantly engaging me with useful, insightful content.

Every week I get an email from them talking about this ailment or that ailment and what preventive measures can be taken.

After the coronavirus outbreak, they ran a series of email marketing campaigns just to raise awareness about its symptoms and various supplement options available to boost your immunity.

Even on their blog, they regularly publish high-quality content on various health issues.

The issues they write about directly affect their customers and people looking for such an on-demand service to get medicines delivered.

What I’m trying to say is, no matter how niche your market is, you are constantly going to face competition.

Even if you have good search engine rankings and locally, people can easily find you, you never know when suddenly a competitor will pop up and wipe you off the market.

This is why you need to maintain a platform that constantly engages people through high quality content.

How I can help your on-demand business as a professional content writer

I can give you regular content on insightful topics to keep your core audience engaged.

If you are handyman service, then you can give people tips on how to take care of basic plumbing or electricity.

If you are a health service, you can regularly post updates on how to optimize online workouts and how to get the best online trainer.

Recently I actually wrote content for a company that was running a traditional fitness gym but then the membership count dropped by 90% after the outbreak.

Now they have their own app through which people can get work out and fitness training from an online coach.

For your on-demand business, I can provide you the following content writing services:

Highly optimized and conversion-rich main website content.
Copywriting for landing pages for your PPC campaigns.
Blog posts and information articles to raise awareness about your own demand business.
E-books and case studies.
Content for your email marketing campaigns.
Writing for your Play Store and Google Play listings.
SEO content writing.

As a new business, it is very important for you to maintain search engine visibility through optimized content that I can deliver you on an ongoing basis.

You also need quality content to engage people and build trust on your website and blog.

As a content writer, I can help your on-demand business

Improve organic search engine rankings.
Improve conversion rate on the website.
Keep your audience engaged.
Maintain a positive social media buzz.

The right time to start your content marketing backed by high quality content was yesterday.

Contact me for more information on how I can help your on-demand business.

Writing Services For Content Marketing Companies, Businesses And Agencies

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Writing services for content marketing agencies

Looking for a reliable writing service for your content marketing needs whether you run an agency or simply want to use content marketing to promote your own business?

I collaborate with multiple web design, digital marketing, and inbound marketing companies.

Many of these companies provide content marketing services to their own clients for which they regularly hire my writing services.

Through my writing services I provide them

Blog content
E-book writing
Email marketing content
Newsletter content
Landing page copywriting
Writing and proofing for infographics
Writing and proofing for slides
Informational articles
Press releases
Guest posts
Social media updates that require writing
Product or service storytelling

High-quality writing is the backbone of your content marketing campaign.

Especially if you count on written content.

After all, what do you market?

You market content.

What differentiates content marketing from traditional marketing?

Content marketing and traditional marketing difference.

In conventional marketing you normally promote a product or a service, but in content marketing, you promote your high-quality content to draw targeted traffic to your website.

You publish useful content.

People access that content, appreciate it, and even use it to solve their problems.

You publish useful content regularly.

They begin to recognize you (your audience).

You build a platform.

Then, you use that platform to promote your product or service.

Herein lies the entire essence of content marketing.

You build an audience first, you build a platform first and then through the platform, you let it be known that you offer a particular product or service.

How my content writing services help you in content marketing

My writing services help you improve conversion rate because it enables you to connect with your leads and customers by educating and informing them.

You may also like to read Quality Blog Writing Services To Improve Your SEO

You build trust and relationships by constantly engaging your target customers and clients through high-quality writing and publishing.

Build trust and lasting relationships with my writing services.

They can make educated purchasing decisions after receiving information from you.

With my high-quality content writing

You increase your brand visibility.
You develop lasting relationships with your targeted customers and clients.
People begin to associate your business name or brand name with quality content.
You create and maintain loyalty and trust as people find your content useful and regularly visit your website or blog or pay attention to your newsletter.
You build authority and credibility which further consolidates your presence and makes people trust you enough to do business with you.
Improve your search engine rankings because Google prefers good quality content over inferior quality content.
You encourage people to share your content through their social media profiles.
You give your customers and clients enough information to make a quick purchase decision when they are on your website or going through your email.
You provide them value with no strings attached, which makes them trust you and like you.

Remember that every buying decision is an emotional decision more than a practical decision.

For the success of your content marketing campaigns, quality and regularity are of utmost importance.

Your content marketing campaign begins to crumble if you cannot publish high-quality content regularly.

If your writer is unreliable, if he or she cannot deliver top-class content as and when needed, your content marketing campaigns begin to crack.

Hence, it is very important to partner with a reliable and experienced content writer for successful content marketing.

Some more info on my writing services for content marketing

I mostly work on my own. I don’t have a team of writers, at least not right now.

I’m working towards that but as of now, I’m the only writer working at Credible Content Writing Services. Hence, if you hire my writing services, I will be writing for you.

In fact, currently, all my clients hire me for my content writing services and often they want to confirm that I am the one who will be working on the project.

They see my samples.

They see my writing on my website and my blog and then they contact me expecting that they will get the same quality of writing for their own website or blog.

As a result, I’m looking to partner with small to medium-sized content marketing services and agencies who want to offload their quality content writing projects to a reliable writer.

As mentioned above, I’m already working with a few web design and digital marketing companies but since the work is not regular, there is always scope for more collaborations.

If you hire my writing services for your content marketing campaigns, this is what I will deliver you:

High-quality, well-written and no-nonsense written content.
Good research with source links.
Writing according to recommended keywords and longtail search terms.
Writing completely targeted towards serving your audience/target customers and clients.
Easier to read yet professional writing.
Conversational, mobile friendly writing style.
Strategic use of headlines, subheadings and bulleted points.
Compelling headlines based on your recommended keywords.
Regularity and punctuality.

My writing process for high quality content

Authoritative writing requires some organizational skills.

Narrative is very important when I’m working on a piece of content.

Every piece of writing begins with a problem, mentions the solution it is going to provide, provides the solution and then concludes with how the solution actually helps.

If it is a small web page or blog post – 600-1000 words – I normally do some research, write some bullet points and headlines and start working.

On longer pieces of content, for example 2000-3000 words, these days I use a mind mapping tool called FreeMind.

It helps me organize my thoughts and even gather data while I’m researching.

You can send me your own title, or you can just give me the keywords and I can come up with different title ideas.

I will first get the title approved from you and then proceed with the work.

In the beginning I will send you a part of the draft – 200-300 words. This will give you an idea of how I’m writing and what direction I’m going to take.

If you like it, I move forward. If you make suggestions, I incorporate the suggestions, or I let you know why I don’t agree with them.

Ultimately, I deliver you what you want.

If I’m not comfortable with the topic, or if I’m not comfortable with the direction that you want me to take, I politely refuse to work on the assignment.

Types of writing I can deliver for your content marketing campaigns

Writing is writing.

Whether you want quality content for your own website or blog, for social media updates, for email marketing campaigns for brand building literature, given the information, I can write it.

If you want a list, this is what I can write for you:

Blog posts – anywhere between 600 words-5000 words and even more.
Main website pages.
Landing page copy.
Social media updates.
E-books.
Case studies and white papers.
Scripts for video marketing.
Information articles.
Email marketing campaigns.

Anything in between that requires good writing.

Why good content writing and copywriting matter?

Of course, you know that content marketing is big on inbound marketing.

If people are not impressed with your content, your marketing is not going to succeed, and people are not going to come to your website or blog to consume your content.

Take for example your search engine rankings.

Google gives great importance to the quality and relevance of your content.

When people come across your content on the SERPs, they click your links, come to your website or blog and check out your content for the information they need.

If your content doesn’t satisfy them it is but natural that they’re going to come back to Google and carry on with their search – you would do the same if you’re trying to find the right information for your need.

Google takes this behavioral pattern as an indication that your content doesn’t deliver what it promises and hence, it begins to lower your rankings.

With every repetition of this behavioral pattern among the search engine users (coming to your website and then leaving unsatisfied) your rankings keep lowering.

That’s why it’s very important that you write according to searcher intent – knowing exactly what your customers and clients are looking for and then writing and publishing content based on that.

When I write for you, I reiterate, I will write keeping the expectations of your customers and clients in mind.

Contact me to know more about how I can contribute to your content marketing efforts through my writing services.

Content writing & copywriting for business consulting services

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Content writing and copywriting services for business consulting services.

Do you need a content writer or a content writing service for your business consulting services? Are you looking for copywriting services to increase the conversion rate of your landing page or your email marketing campaigns?

An underpinning of any business consulting service is its strong emphasis on trustworthiness and accountability.

On your website, since you cannot personally talk to your visitors (well, not with all the visitors), it is the written content that does the talking and makes people trust you.

Through my content writing and copywriting services I can help you build and maintain a strong presence on the web.

As a business consulting service or as a business consultant, you normally provide help to organizations and businesses improve their performance and efficiency.

You provide guidance to them.

You professionally analyze their business processes and suggest creative solutions to improve their workflows and maximize their profits.

There are two ways businesses and organizations who are looking to hire competent business consultant are going to find you:

Peer-to-peer recommendations and word-of-mouth publicity.
By searching on the web – Google and other search engines or on social networking websites like LinkedIn, Facebook and Twitter.

With my expert content writing and copywriting services I will make it easier for people to find your website on Google and other search engines.

And once people are on your website, I will help you convey to them that your business consulting expertise can be trusted, and you can help them grow.

As a content writer and copywriter, I have been helping business consultants as well as different businesses create a formidable presence on the Internet.

By now you must have realized by your own experience that the search engine is the first place you go to, whether you’re looking for a pair of spectacles or a business partner.

Unless people personally know you they are going to search for the business consulting services that they need.

For example if they need a business consultant in the publishing industry, they are going to search for “business consultant in publishing industry”.

If they need a consultant in content marketing, they are going to search for “business consultant in content marketing”.

Naturally, you want them to be able to find you for your business consulting niche.

With my content writing and copywriting services I can help you improve your search engine rankings for your most important keywords.

Higher search engine rankings and better conversion rate for your business consulting services.

Content writing services to improve SEO of your business consulting website

Efficient and quality content writing services help you at two fronts: improve your SEO – search engine rankings – and improve overall engagement rate on your website through useful and relevant content.

To improve your organic search engine rankings, you need to publish high-quality content on your website or blog on an ongoing basis.

This is because search engines like Google are constantly looking for fresh content. Various studies have shown that websites that are updated 15-16 times every month generate more traffic compared to websites that publish fewer blog posts and webpages.

Impact of publishing frequency on search engine traffic – graph.

Graph image source

Being a business consultant or someone who is running a business consulting service, you cannot afford to publish inferior quality content because your visitors are going to judge you by the quality of your content.

It is very important for your business consulting service to publish authoritative content to showcase your expertise, experience and an ability to communicate hard-hitting messages.

As a content writer I can help you with

Regularly publishing useful blog posts.
Publishing and informative articles and webpages.
Running your email marketing campaign.
Publishing authoritative blog posts for other niche fields.

High-quality content increases your reach, makes it easy for people to find you and improves your search engine rankings for target keywords and search terms.

As an experienced content writer, I can also help you come up with highly optimized titles and topics that will help you improve your overall organic search engine rankings for the most appropriate keywords.

For better search engine rankings, quality matters a lot.

Google has a way of finding out how visitors interact with your content.

Even if initially you get good search engine rankings, if people don’t have good experience with your content, they leave your website within seconds, come back to Google and carry on with the previous search.

This tells Google that you are not publishing relevant content and it begins to lower your search engine rankings.

My content writing services can deliver you

Authoritative, research-based content.
Regular supply of high-quality content.

Please remember that regularity is as important as quality.

Once or twice in a month, someone from any profession can come up with high-quality content, but what matters the most is, and which is difficult to achieve, publishing quality content on an ongoing basis.

Copywriting services to improve your business consulting website conversion rate

Although you need targeted search engine traffic to attract visitors to your website who will hire you for your business consulting services, ultimately it is the copywriting on your website that improves your conversion rate.

As you must know, your conversion rate is the ratio between the total number of people who come to your website and people who hire you as their business consultant or take action you want them to take.

It isn’t necessary that everyone hires you as a business consultant. As a KPI you can also measure

The number of people downloading your case studies.
The number of people subscribing to your email updates.
The number of people who leave constructive comments on your website or blog.

Copywriting is different from content writing in the sense that whereas content writing helps you publish informative articles and blog posts to increase your search engine rankings and establish yourself as an authority in the field of business consulting, copywriting talks to your visitors in a convincing manner and makes them reach out to you in the form of filling up your contact form, subscribing to your newsletter or simply contacting you by any other means.

You need copywriting for your homepage, services page, company profile page and landing page if you want to attract traffic from PPC campaigns, email marketing campaigns and social media marketing campaigns.

As explained above, content writing informs and educates, but copywriting sells.

On your homepage you must sell your business consulting services. On your landing page you must be able to promote yourself as a capable business consultant who can help businesses grow.

Your visitors will decide their next action based on the quality of copywriting on your website, especially the main pages.

Efficient copywriting services must help you convey to your visitors that you can convincingly provide one of the following business consulting services:

Your expertise in the niche business field.
Help your clients identify their problems.
Provide staff augmentation services.
Initiate new changes in the organization.
Train employees.
Handle layoffs.
Create new business opportunities.
Business lobbying.
Technological transformation.

After going through the copy of your website, your visitors must feel convinced that you can provide all the above-mentioned services as well as other related services that you would like to offer as a business consultant.

The ultimate combination of content writing and copywriting for your business consulting services

Frankly, it is difficult to find a writer who can provide both content writing and copywriting services.

So, how can I provide you both the services?

I am a writer. I am a storyteller. I also do journalistic writing.

Like other content writers, I don’t just deal with technical writing or educational literature.

I know how to convince people. I know how to keep them engaged with my writing.

When I write for your business consulting website, I will write for your audience, of course, from your perspective.

I’m not here to impress people with my writing. I’m here to help you sell.

To be able to sell your business consulting services, you need an active presence on the web, and you need to be able to sell yourself as a dependable consultant.

Hence, you need content writing to inform and educate people and keep them engaged. And you need copywriting to convince them into hiring your services.

I can provide you both. Contact me for more details.

Content writing and copywriting services for PPC campaigns

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Content writing and copywriting services for PPC campaigns.

What is the most important thing when you are running a PPC campaign?

Your conversion rate.

My content writing and copywriting services can help you improve the conversion rate of your PPC campaigns.

What are PPC campaigns and why the conversion rate is important for them?

When you run a PPC campaign, you pay for every click, and hence, the nomenclature, “pay-per-click”. You pay for every click you get. Whenever someone clicks on your link you pay for that click.

Conversion rate is important for your PPC campaigns.

You can run PPC campaigns on search engines like Google and Bing. On search engines they appear as “sponsored links”. You bid on individual keywords.

For example, if I want to run a campaign for content writing services for PPC campaigns or copywriting services for PPC campaigns I will first have to see how much my competitors are paying for listings on the first page on Google. If I want to appear higher than them, I will have to bid higher than the highest bidder.

If I have 10 keywords, I will need to bid for all those 10 keywords to appear on search results among “sponsored links”.

These are called PPC campaigns on the search engines.

You can also run PPC campaigns on social media and social networking websites like Facebook and LinkedIn. They have their own system, but the philosophy is the same: pay-per-click – you pay for every click you get from them.

The importance of the conversion rate of your PPC campaign

Since you are paying for every click, each click that doesn’t result in a sale (or the action you want them to perform, for example, download your e-book or case study) is costing you money. Of course, even those clicks that result in a sale cost you money, but you are getting a result.

The better is your conversion rate, the better is the ROI of your PPC campaign.

The success of your PPC campaign depends on your conversion rate.

Conversion rate is the ratio between the number of people who come to your website through your PPC campaign and the number of people who buy your product or service for which you are running your PPC campaign.

Conversion rate explained

Naturally, you want greater number of people buying from you.

Some campaigns have a 5% conversion rate, some have 10%, many even have 40%.

Content writing and copywriting have a direct impact on your PPC campaign’s conversion rate

Here, although I’m using both the terms “content writing” and “copywriting”, when it comes to writing for your PPC campaigns, you’re mostly dealing with copywriting.

The link that you share in your PPC campaign goes to a landing page. The landing page is where the whole action happens.

Your landing page is a focused web page that is created solely for the purpose of serving people who are coming to your website through your PPC campaign.

Some digital marketers suggest creating dedicated landing pages for individual keywords. Having dedicated landing pages for individual keywords increases your conversion rate.

But what increases the conversion rate of your landing page?

Its copy. This is where my copywriting services can help you.

When visitors come through your PPC campaign to your landing page, the maximum number of people need to convert.

For this to happen, you need to deliver your message convincingly.

If the copy on your landing page does not move people, they are not going to buy from you. They’re going to leave your landing page without buying. This will waste the money you have spent on your campaign.

The more visitors leave your landing page without buying, the more money you waste.

How does my copywriting service help you improve conversion rate of your landing page?

I write very focused content. When I write the copy for your PPC campaign landing page, your prospective customers and clients are going to be my main focus.

What are they looking for?

What types of words and expressions are going to convince them?

Do they feel informed?

Do they feel engaged?

Can they easily read the copy on your landing page and understand your message?

Does your message make the right emotional impact?

Does your copy follow a narrative and keep people bound to the core message?

Do they read till the end and then do what you want them to do (why your product, high your service or download your e-book, or simply fill up your contact form)?

These are very important questions.

Only an experienced and professional content writer and copywriter can help you achieve all these for your landing page.

Why hire my content writing and copywriting services for your PPC campaigns?

Efficient content writing and copywriting services.

Most of my clients, when they hire me for their PPC campaigns, do so for two reasons:

Write the copy of the PPC campaign itself.
Write the copy of the landing page.

The copy of the PPC campaign is also very important especially when you are advertising on Google.

If the conversion rate of your PPC campaign itself (not the landing page) is higher, do you know that you pay less per click?

Google has devised its payment model in such a manner that if your campaign attracts more clicks, you pay less for the same space and if your campaign attracts fewer clicks, you pay more.

Hence, I can write copy to attract more clicks for your PPC campaigns.

Then comes the landing page. When people click your PPC campaign link, they come to your landing page.

You have got their attention. Now you must keep them attentive. This is the job of the landing page copy.

I will start with a hard-hitting headline that immediately tells your visitors what they are going to get from you.

I will start with a captivating first sentence. Every sentence of mine will lead them to the next sentence and this is how I will formulate the whole narrative.

By the time they are through with the entire copy, they will be ready to buy from you.

I’m not saying I can deliver you an insane conversion rate, but I can definitely improve your present conversion rate or the conversion rate of your upcoming PPC campaign through my content writing and copywriting services.

Contact me for more details.

Blog writing service to improve engagement on your website

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Blog writing service to improve engagement on your website.

Want to know how my blog writing services can help you improve the level of engagement on your website or business blog?

What does engagement mean and why is it important for your business growth?

When you engage with something or someone, there is an emotional and intellectual connection.

Engagement can be both positive and negative.

Examples of positive engagement include (but not limited to)

Visitors coming to your website or blog to read valuable content.
Visitors leaving comments and participating in discussions on your website or blog.
People sharing your content – website and blog links – on their social media and social networking timelines.
Your subscribers enthusiastically opening your newsletter and responding to its content.
Visitors contacting you and turning into your paying customers and clients (the ultimate engagement).

Examples of negative engagement include

Visitors finding your content uninspiring.
People forgetting you immediately after leaving your website or blog.
Visitors never leaving comments on your blog.
The average time spent on your website is very low.
The bounce rate is very high.

An efficient blog writing service can help you increase positive engagement and decrease negative engagement.

What is the purpose of publishing a blog and how a blog writing service helps you?

How does a blog writing service help you?

You publish a blog under your business website for many reasons:

You want to increase your content depth.
You want to promote yourself as an expert in your field by sharing wisdom and knowledge with your visitors.
You don’t want to depend on traditional advertising which is costly and inefficient.
You want to improve your organic search engine rankings by publishing highly focused content.
You want to turn your website or blog into an invaluable information hub.
You want to develop a community around your brand.
You want to establish yourself as an authority in your field.
You want to give people a reason to link back to your website or share your content on their social networking profiles.
You want to generate inbound traffic and leverage content marketing.

This takes effort, expertise and perseverance. All these attributes can be provided by a blog writing service.

With my blog writing service, I can deliver you

Topic suggestions for purposeful content, keyword targeting and SEO.
High quality content centered around your topics.
Research based blog post.
Blog writing on regular basis.

To create a successful blog that improves the level of engagement on your website, it is very important that you publish high quality content regularly.

Regularity is important because you want to remain in front of your prospective customers and clients. If you publish intermittently, they lose interest and move on to other websites and blogs that publish frequently. They want constant buzz around your online presence.

Even search engines look for regularity. There crawlers come to your website based on your publishing frequency. If you don’t publish often, they visit and index your website intermittently. But if you publish content regularly, they may visit your website even multiple times in a day.

Without quality and relevance, your blogging has no value. Even if you publish regularly, if you don’t deliver any value to your visitors, there will be zero engagement.

How do you deliver value through your blog writing?

Publish topics that are interesting for your target audience.
Publish topics that are relevant and contemporary.
Solve problems your visitors are facing.
Help them make educated and informed decisions.
Be there for them when they need you.

Your content must inspire your visitors and all those people you want to engage.

The blog posts must be thought-provoking.

They must deliver useful information.

The writing style must be conversational and easy to read, but at the same time, professional and respectful.

They must be well-researched and backed by authoritative sources.

The blog content must be 100% ORIGINAL.

My blog writing service delivers you all this and consequently, helps you improve engagement on your website.

Want to hire my blog writing services? Contact me.

What is a blog writing service and how can it help you?

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What is a blog writing service and how it helps you.

The importance of a blog cannot be overstated. Every business that knows the value of maintaining an active presence on the web realizes how critical it is to maintain a blog that is regularly updated.

That is what a blog writing service does: it helps you update your blog, whether business or personal, regularly.

Blog writing service explained

Blog writing services explained.

It is basically a content writing service. Even a single content writer like me can provide you a blog writing service, and in fact, I do provide such services to many clients. A major portion of my work comes through blog writing.

Blog publishing is a big part of content marketing. It involves writing and publishing targeted content on your blog and then ensuring that maximum people can access that content.

Since one of the most crucial aspects of blogging is regularity, this is something that a blog writing service can deliver.

As an individual or a business that does not specialize in blog publishing, it is difficult for you to regularly come up with not just interesting topics, but also convincing writing.

Random sparks of imagination and creativity can strike anyone. Even as a CEO or a top manager, one day you can write a great blog post that can turn into a masterpiece.

But success comes from regularity. Your content marketing succeeds when people can access your content on an ongoing basis. When people observe that you are posting links to your fresh content regularly on your social media profiles.

A blog writing service provides you this much needed consistency.

When I provide my blogging services to my clients sometimes, they send me topics and sometimes I come up with my own list of topics for them. Hence, sometimes, a blog writing service can provide you full blogging services including content strategy, topic brainstorming, research, targeting and of course, writing.

How does a blog writing service help you grow your business?

How a blog writing service helps you grow your business.

To grow your business, you need to improve your organic search engine rankings. Regularly publishing your blog is the best way forward.

Google loves a regularly updated blog. The very architecture of a blog is created in such a manner that it makes you create search engine friendly content. If you don’t spam your content, regularly publishing your blog improves your organic search engine rankings automatically.

As mentioned above, publishing a blog using a content calendar can be difficult if you don’t write content professionally. You may be an accountant. You may be a lawyer. You may be a real estate agent. You may be a web designer.

Hence, your faculties are busy processing a different set of responsibilities.

A content writer from a blog writing service such as Credible Content writes for a living. I do that. I write content for a living.

Hence, I am always in that mode.

When you say, “Amrit, write me this blog post,” I say, “sure!” and I start working on your blog post.

I know how to research. I know how to find the right information. I know how to plan various sections of your blog post content. Within 1-2 hours, I can finish a blog post (assuming I’m not busy with another project).

I will give you a small example.

There is a company for which I have been writing blog posts on a particular programming language. Now, neither the client nor I am a programmer.

Though, the client doesn’t know that I have experience programming in PHP, but still, I don’t actively program.

He has given me more than 300 topics. Every month I am writing content topics.

Since I consistently need to maintain the quality of my content writing, I write as unique content as possible.

Just imagine, writing on the same topic but with different set of keywords and then making sure that your content is relevant, useful, engaging, and offers value to the readers. Month after month. For 300 topics.

This is something only a blog writing service can do.

A blog writing service can help you grow your business by improving your organic SEO. It increases your repeat traffic. It helps you create a positive buzz around your brand on social media and social networking websites.

Benefits of hiring a blog writing service

How a blog writing service helps you grow your business.

Hiring a professional blog writing service can provide numerous benefits for individuals and businesses alike. Here are 30 advantages hiring a blog writing service:

Expertise in blog writing: Access to skilled and experienced blog writers.
Time-saving: Outsourcing blog writing tasks frees up time for other important responsibilities.
High-quality content: Professional writers deliver well-crafted and engaging blog posts.
SEO optimization: Blog writers are adept at incorporating relevant keywords for better search engine visibility.
Increased website traffic: Quality blog content attracts more visitors to your website.
Improved search engine rankings: SEO-optimized blog posts can enhance your website’s ranking.
Industry knowledge: Blog writers have expertise in specific niches and can produce informative content.
Consistent content production: Regular blog posts keep your website fresh and relevant.
Brand authority: Well-written blog posts establish you as an authority in your industry.
Targeted audience engagement: Blog writers understand how to connect with and engage your target audience.
Research and fact-checking: Professional writers ensure accuracy and reliability of information.
Content variety: Blog writing services offer a range of content formats, such as articles, lists, and how-to guides.
Tailored content strategy: Blog writers can align their work with your content marketing strategy.
Brand consistency: Writers maintain a consistent tone and voice that reflect your brand.
Increased social media presence: Shareable blog content can boost your social media reach.
Backlink opportunities: Quality blog posts attract backlinks from other reputable websites.
Lead generation: Engaging blog content can drive potential customers to your products or services.
Timelessness: Evergreen blog posts continue to attract readers and generate traffic over time.
Content promotion: Some blog writing services assist with content distribution and promotion.
Competitive advantage: Regular blog updates can set you apart from competitors.
Enhanced customer trust: Informative and well-written blog posts build trust with your audience.
Reduced workload: Outsourcing blog writing allows you to focus on core business tasks.
Scalability: Blog writing services can accommodate your changing content needs as your business grows.
Cost-effective: Hiring a professional service can be more affordable than hiring an in-house writer.
Professional editing and proofreading: Blog posts undergo thorough editing and proofreading processes.
Meeting deadlines: Blog writers ensure timely delivery of content.
Language expertise: Writers have a strong command of language, grammar, and style.
Adaptability to different platforms: Blog writers can tailor content for various blogging platforms.
Fresh perspectives: Outsourcing blog writing brings fresh ideas and perspectives to your content.
Peace of mind: Knowing that your blog content is in capable hands provides peace of mind.

By utilizing a professional blog writing service, you can enjoy these benefits while focusing on other aspects of your business.

10 Reasons why hiring a blog writing service improves your SEO

How hiring a blog writing service improves your SEO.then there are

Keyword optimization: Blog writing services have expertise in researching and incorporating relevant keywords into your blog posts, enhancing your SEO efforts.
Quality content creation: Professional blog writers produce high-quality, valuable content that search engines recognize and reward with higher rankings.
Regular content updates: Blog writing services can ensure a consistent flow of fresh content, signaling to search engines that your website is active and relevant.
Internal linking opportunities: Blog posts provide opportunities for internal linking, helping search engines understand the structure and hierarchy of your website.
External linking potential: Well-written blog posts can attract backlinks from other websites, increasing your site’s authority and improving SEO.
Long-tail keyword targeting: Blog writers can focus on long-tail keywords, which have lower competition but higher conversion potential, improving your search visibility.
Improved user experience: Engaging blog content keeps visitors on your website longer, reducing bounce rates and signaling to search engines that your site provides value.
Social media integration: Blog writing services can create shareable content, increasing social media engagement and driving traffic to your website, positively impacting SEO.
Mobile optimization: Professional blog writers ensure that your content is mobile-friendly, as search engines prioritize mobile-responsive websites in search results.
SEO-friendly meta tags: Blog writing services can optimize meta tags, including meta titles and descriptions, helping search engines understand and rank your content more effectively.

By leveraging the expertise of a blog writing service, you can improve your SEO efforts, increase your organic search visibility, and drive more traffic to your website.

7 ways a professional blog writing service can help you effectively re-purpose your existing content

A blog writing service helps you reuse your existing content

Content Repurposing Strategy: A professional blog writing service can help you develop a comprehensive strategy to effectively repurpose your existing content. They can assess your current content inventory and identify opportunities for repurposing.
Content Refreshing: Blog writers can update and refresh your existing content by adding new information, statistics, examples, and relevant insights. This helps to keep the content current and valuable to your audience.
Content Adaptation: A blog writing service can adapt your existing content into different formats, such as infographics, videos, podcasts, or slide decks. This allows you to reach a wider audience and engage them through different mediums.
Content Syndication: Blog writers can repurpose your content for syndication on various platforms, such as industry publications or guest blogging opportunities. This expands your reach and exposes your content to new audiences.
Content Series Creation: Professional writers can repurpose your existing content into a series of related blog posts or articles. This approach allows you to delve deeper into a specific topic and provides a cohesive experience for readers.
Content Conversion: Blog writing services can convert your written content into visually appealing formats, such as eBooks, whitepapers, or downloadable guides. This helps you generate leads and establish yourself as a thought leader in your industry.
Social Media Adaptation: Blog writers can repurpose your existing content for social media platforms by creating engaging snippets, quotes, or visuals that link back to the original content. This maximizes the exposure of your content across different social channels.

By leveraging the expertise of a professional blog writing service, you can effectively repurpose your existing content, breathe new life into it, reach a broader audience, and optimize its impact across multiple channels.

7 fundamental differences between a blog writer and a content writer

Difference between a blog writer and a content writer.

Writing Style and Tone: A blog writer focuses on a conversational and engaging writing style to connect with readers, while a content writer often adopts a more formal and informative tone to convey specific information.
Purpose and Goals: A blog writer aims to entertain, engage, and build a loyal audience through storytelling and personal experiences, whereas a content writer primarily focuses on providing valuable information, educating the audience, or promoting a product or service.
Content Structure: Blog writers often use shorter paragraphs, subheadings, bullet points, and other formatting techniques to improve readability and engagement. Content writers may adhere to a more traditional structure, presenting information in a clear and organized manner.
Frequency and Consistency: Blog writers typically produce regular blog posts, often on a scheduled basis, to maintain audience engagement and drive traffic. Content writers may create various types of content, such as articles, whitepapers, or case studies, which may not follow a strict publishing schedule.
Audience Engagement: Blog writers aim to foster interaction and discussion through comments, social media engagement, and encouraging readers to share their thoughts. Content writers may prioritize information delivery and may not actively seek direct engagement with readers.
SEO Optimization: While both blog writers and content writers consider SEO, blog writers often place more emphasis on using keywords naturally within the content to improve organic search visibility and attract targeted traffic to the blog. Content writers may focus more on incorporating keywords strategically for SEO purposes.
Scope of Topics: Blog writers may cover a broader range of topics to cater to a diverse audience, often exploring personal experiences, opinions, and trending subjects. Content writers may focus on specific industry-related topics, providing in-depth knowledge and expertise within a particular niche.

By understanding these fundamental differences between blog writers and content writers, businesses can determine which approach best suits their goals and aligns with their content marketing strategy when seeking blog writing services or content writing services.

10 tips on hiring the best blog writing service for your business

Hiring the best blogging service for your business.

When it comes to hiring the best blog writing service for your business, consider the following 10 tips to ensure you make the right choice:

Define Your Goals: Clarify your objectives and identify the specific purpose of the blog writing services you require, whether it’s increasing website traffic, improving SEO, or establishing thought leadership.
Assess Experience and Expertise: Look for blog writing services that have experienced blog writers who specialize in your industry or niche. Their expertise will ensure quality content tailored to your target audience.
Portfolio Evaluation: Review the blog writing service’s portfolio to gauge the quality and diversity of their work. Assess their writing style, versatility, and ability to engage readers effectively.
Content Quality and Originality: Ensure that the blog writing service emphasizes producing high-quality, original content that resonates with your audience. Plagiarism and low-quality content can harm your brand reputation and SEO efforts.
SEO Understanding: Verify that the blog writing service has a solid understanding of SEO principles and can optimize content with relevant keywords, meta tags, and other SEO techniques to boost search engine visibility.
Research and Fact-Checking: A reliable blog writing service should demonstrate a commitment to thorough research and accurate fact-checking. Verify their ability to provide credible and well-researched content.
Communication and Collaboration: Effective communication is crucial for a successful partnership. Ensure that the blog writing service values open communication, understands your requirements, and is open to collaboration and feedback.
Content Management Systems: If you use a specific content management system (CMS), ensure that the blog writing service is familiar with it and can seamlessly integrate their work into your website.
Timeliness and Deadlines: Timely delivery of content is essential to maintain a consistent publishing schedule. Verify the blog writing service’s ability to meet deadlines and ensure punctuality.
Pricing and Value: Consider the pricing structure of different blog writing services, but also evaluate the value they provide. Compare prices, packages, and additional services offered to make an informed decision.

By following these tips, you can select the best blog writing service that aligns with your business objectives, produces high-quality content, improves your SEO efforts, and delivers value for your investment in blog writing services.

Hiring a blog writing service brings numerous benefits to your business.

Skilled blog writers from reputable blog writing services can enhance your website’s SEO by incorporating relevant keywords, improving search engine visibility, and driving organic traffic.

Their expertise in crafting engaging and informative content ensures higher reader engagement, leading to increased stickiness and repeat traffic.

Well-crafted blog posts have the potential to establish your brand as an authority, foster trust with your audience, and ultimately improve your conversion rates.

By leveraging the services of a blog writing service, you can unlock the full potential of your blog, boost your online presence, and achieve your business goals.

What type of blog writing services do I provide?

My blog writing services.

I specialize in providing comprehensive blog writing services tailored to meet your specific needs.

With my expertise, I can write long-form blog posts ranging from 2000 to 3000 words.

Each piece of content is properly researched, ensuring accuracy and providing valuable insights to your readers.

You can expect 0% plagiarism, as my writing is entirely original and crafted with a unique style that captivates audiences.

Additionally, I also offer shorter blog posts of 500 to 1000 words for those looking for concise yet impactful content. If you’re ready to elevate your blog with engaging, well-researched, and original content, let’s connect and start creating compelling articles that leave a lasting impact on your audience. Contact me today to discuss your blog writing needs and take your content strategy to new heights.

Post-sales content writing & copywriting services

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Post-sales content writing and copywriting services.

In many organizations, 40% of the business comes from existing customers and clients. This is a big number.

Post-sales content writing plays a big part in bringing your existing customers and clients back to your business. How does this work?

You need to keep your customers engaged without annoying them or without bombarding them with needless marketing messages.

They have already bought from you. Assuming that they like your product or service, they must have had a good experience with you. They may even recommend you to their friends, colleagues and relatives when they have just had a positive experience with you.

But, this world is very noisy. There is a deluge of messages and notifications and propositions from every direction.

Whether they use a search engine or check their social media timelines, zillions of messages are constantly trying to convince your customers and clients into buying something whether it is a product or a service, or a political message.

How to make sure that your existing customers and clients remember you?

Post-sales content writing & copywriting.

What is it? It is content writing specially targeted towards people who have already done business with you and there is a chance that they may again do business with you.

Even if they don’t plan to do business with you, since they have had a good experience with you, they may like to recommend your product or service to people they know. After all, conversations on social media and social networking websites are more effective than traditional advertising.

Post-sales content writing can help you in many ways.

Post-sales content writing & copywriting for email marketing to existing customers and clients

Your existing customers and clients are solid leads. They have purchased from you. They are familiar with your name. Since they have paid you, they have also developed an affinity towards your brand.

When they buy from you, they give you their email ID. When they give you their email ID, they assume that you are going to keep in touch with them. Well, most of them assume that.

Hence, if you are not using those email ids to engage with your existing customers and clients, you are wasting great business opportunities.

Post-sales content writing for email marketing gives you crisp copy to make new offers to your existing customers and clients.

Remind them if they purchased some consumable from you and you believe that they are going to run out of it – for example, printer cartridges or stationery, or even that shirt that they purchased a year ago.

You can ask them if they are satisfied with the product or service or if there is anything you can do to help them.

The basic idea is, keep the dialog going, but without being intrusive, and without being overtly salesy.

Post-sales content writing for website and blog

The FAQs section is a good example of post-sales content writing. After purchasing your product or service, people want to know more about it. Maybe they cannot figure out how to use it. Maybe they are trying to solve the wrong problem with it.

You can list all the questions they may have after purchasing from you.

You can also publish dedicated blog posts to help those people who have purchased from you. You can share the experience of your other customers and clients. You can regularly publish testimonials. Even case studies and white papers are good examples of post-sales content writing.

Need post-sales content writing and copywriting for your website or email marketing campaigns? Contact me for more information.

Content writing services for business and life coaches

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Content writing services for business and life coaching websites.

Are you a business coach or a life coach? Are you looking for a competent content writing service to improve your conversion rate and search engine rankings of your business or life coaching website?

As a professional content writer, I can add value to your business coaching or life coaching website in the following ways:

Instill confidence in the readers.
Establish your authority.
Share your wisdom and experience as a dependable business coach or life coach.
Demonstrate your ability to understand people’s (and organizations’) problems and then present the right solutions.
Write for outreach campaigns through email and social media.
Regularly publish blog posts that educate your visitors on various aspects of business and life coaching.

Coaching businesses are mushrooming everywhere. An increasing number of people are realizing that seeking such help is not a stigma. It is not a statement on one’s frame of mind.

Up till a few years ago, whenever someone talked about coaching, people thought about tutors providing study assistance to school and college students. We have thousands of such coaching centers in India, especially for youngsters preparing for engineering and medical entrance exams.

Quality scientific coaching was available just in Western countries like the USA or UK. These days, even countries like India have successful business and life coaches and people pay a good fee to them. There are various international coaching federations and people regularly get training to become professional coaches.

These days coaching is provided in multiple streams such as business coaching, life coaching, financial coaching, leadership coaching, corporate coaching, fitness coaching, marketing coaching, and basically any activity or aspect of life that requires guidance from a person who has the expertise as well as the experience.

The growing trends of business and life coaching and how my content writing can help

I often stress that to be a convincing content writer one should be able to empathize with the people for whom the content writer is writing. This is exactly what a business or a life coach needs. She (or he) needs to convey to people that she can empathize and understand what problems they are going through and how she can solve those problems.

The importance of business coaching

Content writing services for business coaching websites.

Professionals and companies hire business coaches or leadership coaches to fast-track their growth as individuals and as companies. Organizations and businesses are constantly facing new challenges because they function in a highly volatile world.

They quickly need to adapt to customer demands. They need to face new industry entrants and disruptors. They need to retain their talent. They need to keep their employees motivated and driven. They need to inculcate a sense of leadership among their managers. They want to develop a clear vision without getting distracted from their core values. They want to remain focused. It can be a stressful environment. Timely business coaching can help organizations build formidable teams and supercharge the bottom line.

Through my reader-focused, solution-centric content writing I can help you convince your visitors that you can help them with all the above-mentioned problems and challenges. For that, you need to share your knowledge, you need to disseminate your wisdom. You need to show them that you are experienced, and you have helped professionals and organizations excel in their respective fields.

You need a content writer who is consistent. You need a content writer who understands how to write for people as well as for search engine algorithms.

You need traffic from search engines for the right search terms. When the traffic comes to your website, you need to convert that traffic. One doesn’t solve the purpose without the other. As a content writer I can achieve both for you – improve your SEO as well as conversion rate.

The importance of life coaching

Content writer for life coaching websites.

The same fundamental philosophy that helps businesses and professionals also underpins life coaching. It is more person-centric, though.

A life coach acts as a guide to people who want to progress in their lives and attain fulfilment, whether it is in the realm of health, family relationships, finance, or career.

A life coach can help you change your mindset from negative to positive. She helps you feel good and take steps to improve your life. She can lead you towards self-fulfillment. She can guide you through complicated relationships at home as well as at workplace. She can help you overcome trauma, unshackle yourself from past experiences, and embrace a positive mindset.

Many people often confuse life coaches with shrinks or counsellors, but life coaches don’t just work with people who are dealing with some mental issues. Normal people, normal professionals, want to improve their quality of life but instead of working through trial-and-error, they want a roadmap, and they want someone who can keep a close watch on them. They want someone who is unbiased, and someone they can always turn to when they need advice without judgement.

As a content writer I can help you establish yourself (as far as your website goes) as a dependable and amiable life coach. Through my content writing services I can help you improve your search engine rankings for all the important keywords and related search terms so that people who need your help, can find you.

For that, I can write regular blog posts that are engaging, informative, and full of warmth and confidence. I can write copy for the main website content. I can write marketing copy for landing pages and sales funnels. I can write your email campaigns. I can write your social media updates.

Being able to connect to readers is one of my core strengths. I don’t pretend. I don’t try to impress people. I just convey what I feel. This is very important when someone is writing for a business coaching or a life coaching website. One must come out as a genuine person.

A list of my content writing services for business and life coaching businesses

List of my content writing services for coaching businesses.

I am a writer first, and then a content writer. Yes, it matters.

Being a writer, I can weave narratives. I can be passionate through my writing. I’m convincing. It also means that I can do multiple forms of writing. These include

Website content for business and life coaching websites.
Landing page copy.
Promotional copywriting.
Copywriting for email marketing campaigns.
Longform blog posts.
Case studies.
Engaging social media posts.
Explainer video scripts.
Service descriptions.
Educational and informative articles.

and everything in between.

My SEO content writing can improve your search engine rankings

As a coach you may want to get targeted traffic from Google. For instance, if someone searches for “business coach for an IT company” or, “life coach for emotional and career well-being”, people should be able to find you, and book your coaching sessions or hire you as a consultant.

If you are reading this page, there is a great chance that you have found the link on Google, which means that I’m able to improve my search engine rankings for the related search terms.

When I’m writing this, I’m writing for your search intent: you’re looking for a content writer or a content writing service. You want someone to write convincingly and authoritatively for your business or life coaching website. You are looking for a writer you can rely on. A writer who can be consistent.

As a trained SEO content writer, I know how to write optimized content based on your primary keywords, secondary keywords, and LSI keywords. I don’t needlessly use search phrases. I make them a part of the entire writing process, in terms of providing solutions to the problems your target audience is facing.

Most of the writers can either focus on writing optimized content (that makes machines happy) or user-friendly content (that makes humans happy). Although, given a choice, you should go for content that makes your users/visitors happy and after that you should think of making the machines happy, in a realistic world, you need to make both happy.

You need quality search engine traffic (people using the right search terms) and then you want the traffic to convert. I can help you with both.

Contact me today to know more how I can write effective content for your business coaching or life coaching website.

What does a content writer do?

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Who is a content writer? What does a content writer do?

A content writer is a writer who writes for websites and blogs mostly.

Aside from blog posts, a content writer also writes e-books, case studies, white papers, landing page copies and even for email marketing campaigns, though, landing page copy and email marketing copy is normally done by a copywriter and not a content writer.

Nonetheless, on the Internet, both these terms – content writer and copywriter – are often interchanged and most of the businesses assume that they are content writer is also a copywriter.

The job of a content writer is to write convincing website content.

He should be fluent with writing for the web.

Writing for the web is different from writing for conventional publications like books, magazines and newspapers.

An average reader on the Internet is constantly in a state of distraction whereas such distractions are missing when someone is reading a conventional (paper-made) book, magazine or newspaper.

For example, if you are browsing through a website on your PC/laptop or mobile phone or tablet, there is always this inclination to check out something else simply because that’s something else is just a click away.

You also get plenty of hyperlinks within the website you are browsing and habitually you may click one of the hyperlinks.

You also get lots of notifications on your mobile phone while you are browsing a website.

Someone may call you.

You may receive a message from someone on your instant messaging app.

Hence, a trained and experienced content writer keeps all these factors in mind when writing for a website or a blog.

A content writer understands that writing for websites and blogs needs to be conversational, to the point and very clear.

Should a content writer know about SEO

If you know how to write for SEO (search engine optimization) is a content writer you certainly have an edge over other content writers who don’t know how to write for SEO, so, yes, this is a plus.

Every client who hires you expects you to be able to write search engine friendly text.

This includes writing using primary keywords and related keywords.

When writing for SEO, a content writer must know how to maintain appropriate keyword density and how to sprinkle keywords throughout the text so that they become an integral part of writing.

Should a content writer know HTML and web programming?

Not necessarily.

A little bit of technical knowledge helps.

But no, content writers are not supposed to be proficient in web design-related or web development-related technologies.

Should a content writer know how to use WordPress and other content management systems?

It helps to know them.

Sometimes a client would want you to save your drafts straightaway in WordPress or Drupal.

As a freelance or an independent content writer, if you want to promote yourself then also you must be comfortable with major publishing platforms because you will be publishing lots of content to improve your own search engine rankings.

As I have written above, “content writer” is a relatively new term.

Writers have been writing since the time immemorial.

The same set of skills are required of a content writer with the only difference that a content writer does not have the luxury of a book or a magazine or a newspaper.

He knows that an average reader will be reading amidst lots of distractions.

A content writer writes accordingly.

Rewrite, translate website content in English

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Rewrite-translate website content in English-compressed

If you are targeting a global audience, especially an English-speaking or an English-knowing audience, it is important that you get the content and the copy of your website written professionally.

I can help you rewrite and translate your website in English no matter in what language it is.

Do I know multiple languages?

No, I don’t.

I use Google Translate.

Why not use Google Translate to rewrite the website content?

But, then you may wonder, if I can use Google Translate, why can’t you?

Google Translate is a machine-based translation facility.

It will rewrite or translate your website text in English verbatim, which you don’t want.

I will rewrite or translate your website in English as a writer, not as a translator.

What is the difference?

A translator, whether it is a human translator or machine-based, simply creates an English equivalent of your content or your text.

Sometimes it works, sometimes it doesn’t.

Re-writing and translating simple sentences isn’t a problem, the problem arises when you have combined more than one thought in a sentence.

When famous books are translated, for example, if you have read Love in the Time of Cholera by Gabriel García Márquez in English, you will notice that the books are not simply translated, they are rewritten.

I read Love in the Time of Cholera when I was in senior school, ages ago. That was a paperback published somewhere in the 1980s, left behind by one of my cousins who was visiting us from Canada.

Then, recently I started rereading the book. I purchased a Kindle edition.

The story starts completely differently.

In the previous edition of the book that I read in my senior school days, the story began with Dr. Juvenal Urbino’s death. He has fallen off the ladder while trying to catch the pet parrot and lying on the ground upon the leaves of autumn.

In the Kindle edition, the story begins with Dr. Juvenal Urbino discovering the body of his photographer friend who has committed suicide after a prolonged illness.

Hence, the same book, rewritten or translated by two different authors, is written differently.

What I am trying to say is, the essence of the writing cannot be captured by simple, straightforward, linear translation.

The text needs to be rewritten in English in the language of the writer who is rewriting it.

So, is Google Translate useless?

No, Google Translate is an excellent tool and in fact, without it, I won’t be able to rewrite or translate your content in English.

But it is not a human. It will translate your text in a very unemotional manner.

Buying, after all, is an emotional decision.

If your writing lacks emotion, people are not going to buy from you.

Google Translate is a great tool to help you understand the language, but once you have understood it, you need to write it in your own words.

Website internationalization – Internationalize your website

Internationalize your website content

With an English version of your website, you can internationalize your website. What does that mean?

English is spoken in almost every country. Once you have your website in English, you can rest assured that people all over the world understand your message.

The ideal would be to have your website in every local language and there are many software solutions that can perform real-time translation into multiple languages, but these translations are not as good as writing by humans.

For the time being, you can internationalize your website by getting it written in English.

What clients like about my writing style is that it is truly international in the sense that my writing doesn’t carry the residue of my mother tongue.

Many non-English-speaking writers first form sentences in their own language and then convert those sentences into English.

I don’t do that. When you read my writing, you cannot make out whether I am from India or from Japan or from Honolulu or Ireland. Despite being professional, I can make my writing International.

Why do you want to rewrite or translate your website in English?

Depending on your source, 1.5-2 billion people in the world speak English, that is more than 20% of Earth’s population.

If you want to offer your products or services to a global consumer base, you must get your website rewritten or translated in English.

Even those people whose native language is not English use English as a language bridge.

For example, in India there are 22 main, fully developed languages and it is often difficult for people from different regions to talk to each other. English is the main language. It is the bridge.

I don’t know Tamil and the person fluent in Tamil doesn’t know Hindi or Punjabi (my native languages). But we can both easily communicate in English.

Also, if you want to improve your international SEO, it is important that you hire a professional SEO content writer to rewrite or translate your text in English.

How will I rewrite or translate your website in English?

I assume that the text, in whichever language, is already there on your website.

Your website may be in French, Spanish, Dutch, Polish, Bengali, Hindi, Mandarin, Japanese or any other language present in Google Translate.

I will take the text from your individual webpages.

I will use Google Translate to get the basic translation of your text in English.

Then I will rewrite it in my own language.

Why is it important that I rewrite the text in English in my own language?

I am a writer by profession.

I use words to express, to inform and educate, to instigate, and in terms of content writing and copywriting, to sell.

Once I have understood what you’re communicating on your website, I will help you communicate it in English.

I will capture your actions. I will capture your feel. I will rearrange the sentences so that they read like they have been written by someone who knows English well.

I can write a mix of conversational and professional.

I will bring in my own attitude without overshadowing yours.

In fact, most of my clients hire me not for my content writing services in particular (they can find a content writer anywhere), but for the way I write.

No matter what language your website is in. As long as it exists on Google Translate, I can rewrite it in English for you.

What if your language does not exist in Google Translate?

Even then there is no problem.

You can send me an outline of what you want to communicate.

It doesn’t have to be elaborate.

You don’t even have to use complete sentences if you cannot write in English.

Just send me some bullet points of individual pages and I will write complete pages.

What is my biggest strength as a writer capable of rewriting or translating your website in English?

I will understand what you want to say. I will understand where you’re coming from. I will understand what makes you passionate about what you are offering.

Then I will inject the same understanding and passion into the writing.

How is my rewriting service different from any other translation service?

I don’t promote myself as a translator.

In fact, the idea of this webpage came to me when I was replying to one of my clients from Belgium.

All his websites are in Dutch. When his clients want some quality writing in English for an already existing Dutch website, he contacts me and I do his work.

I promote myself as a writer, as a content writer and as a copywriter.

Once I have understood what you are trying to communicate, I will communicate it is a writer, not as a translator.

A translator may be familiar with multiple languages, but he or she may not be a writer.

Simply knowing multiple languages doesn’t make you a writer.

Just as owning brushes and paints doesn’t make you a painter.

Or owning a chisel and a piece of marble doesn’t make you a sculptor.

This is something that is within. I write like a storyteller.

This is the big difference. When you hire me to rewrite or translate your website in English, I will work as a writer and capture your essence.

Contact me for more information.

Content writing for account-based marketing, ABM campaigns

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Content writing services for account-based marketing

In account-based marketing you target selected individuals and companies for marketing.

Content writing for ABM campaigns means writing targeted content for individuals and companies.

This written content is very specific and focused. It is written keeping in focus the expectations of these individuals and companies in mind.

What is the difference between conventional B2B marketing and ABM?

Conventional marketing versus account-based marketing

Conventional marketing involves casting a wide net: it targets as many individuals as possible.

In ABM, the target audience is pre-selected.

For example, if you are marketing a new chocolate product to an individual, you know that he or she is a chocolate aficionado.

Additionally, he or she is also capable of paying the price of your new chocolate product.

Similarly, if you are promoting your catering service to an airline, you know that the passengers will be able to pay for the food items.

Another example: I come across an individual on LinkedIn, who is having difficulties trying to improve his search engine rankings.

He is not able to find a reliable and good content writer.

Instead of simply approaching him and prompting him to hire me as his content writer, I send him a contact request.

I start interacting with him.

I keep track of when he is active on LinkedIn.

Then more or less at the same time, I post useful content writing and content marketing updates.

This may not be a full-fledged account-based marketing exercise, but the tactic is more or less the same.

Retargeting through Google ads is also the same thing.

Someone shows interest in your website, visits your website but leaves without buying from you.

That person begins to see your Google ads wherever Google ads are displayed.

Of course, conventional marketing also involves targeting but it is broader: throwing stuff at the wall hoping that some of it will stick.

Target? The wall.

ABM means throwing in a basket

ABM means throwing stuff in a bucket.

How can my content writing services for account-based marketing help you?

Content writing for ABM

In ABM, you need to approach companies and individuals confidently.

Individual concerns matter more when you directly market your services and products to companies and individuals.

My professional content writing services can help you write engaging content that directly talks to people.

I can write conversational content and copy.

My content writing and copywriting services can help you if you want to send mailers or create landing pages.

ROI is your biggest worry as a content marketer and even as a marketer.

Research by the Altera Group showed that 97% marketers said that ABM has higher ROI among different marketing methods.

Marketers know that content marketing is the best form of marketing.

Consumers no longer respond to conventional advertising and marketing.

Businesses need to engage consumers continuously.

Back in 2015 a Content Marketing Institute research showed that 88% B2B organizations used content marketing in some form.

The figure is much higher now.

How can you make your content marketing more effective?

Through account-based content marketing.

One of the biggest problems being faced by content marketing is, there is too much content.

Few marketers know how to create and publish right content.

Almost every marketer creates and publishes content.

This creates an overdose of content.

To be noticed by your prospective customers and clients, you need hyper-targeted content.

You need content that stands out.

This is where my content writing and copywriting services can help you.

I can write content for highly focused personae.

Account-based marketing requires you to understand what problems and challenges people and organizations face.

Then you address these problems through content writing.

You are sending personalized content directly to a director, a manager or a CEO.

If your content does not make the right impact, all your effort goes waste.

In fact, it can be counter-productive if the targeted person finds your content inferior.

Targeted and strategic ABM content writing: I can write you customized, completely focused content for individual accounts and individual decision-makers.

Whether you want a blog post, a report, a White Paper or an email, my writing will directly talk to the reader or the recipient.

I will completely understand the industry or the field to which your targeted account belongs and then write the content as an expert.

Can I do that?

Yes, with research and with your help, I can write highly targeted and personalized content.

Drip marketing emails are also very effective for account-based marketing but for them, you need highly engaging and well written email messages.

I can help you with them.

This makes your writing more effective and direct.

Want to know how I can make your account-based marketing (ABM) more effective with my content writing and copywriting services? Contact me today to know more.

Benefits of account-based marketing

Account-based marketing these days is increasingly being used.

Mostly by B2B companies to target larger accounts.

This marketing method is used to acquire high-value customers.

Traditionally, this form of marketing is costly because, although it focuses on fewer individuals, the level of customization and detail is much higher.

Nonetheless, marketing technology has advanced. Big data is available to even smaller businesses these days.

This enables you to employ ABM even with smaller budgets.

Some of the benefits of account-based marketing are

Personalized and optimized

Since you are targeting specific accounts, your messaging is more personalized.

You connect better with your target audience.

Your accounts are more likely to respond because of better engagement.

Optimal use of resources

As explained above, you are not throwing stuff at a wall hoping that some of it will stick.

Whether through content writing or other media, you are highly focused.

As a result, you waste less resources.

Well-defined ROI

Account-based marketing gives you clear business results.

Calculating ROI is easier because you are targeting a highly defined group of people.

Aligning content writing an account-based marketing

Effective use of content writing means publishing content based on solving peoples problems.

A good thing about account-based marketing is you already know what problem your target consumer is facing.

If I use ABM for my content writing and copywriting services, I know that I will be targeting individuals who need good content.

I will know in advance that they appreciate the value of quality content.

I may also know, for further targeting, that they have already had less than positive experience with other content writers.

This will allow me to allay their fears through my content writing.

Contact me for more details.

Press release writing services

A press release helps you establish your credibility and also gets you instant visibility especially if you publish a press release on reputed news outlets.

Table of contents

Different types of press releases.
What makes me the right writer for press release?
SEO press release writing help.
When should you decide to work with the press release writer?
The benefits of publishing a press release.
Quick and outstanding list of advantages of publishing a press release.
My press release writing process explained.
Different industries I have written press releases for.

I provide press release writing services to businesses and organizations.

As your preferred writer for press release, I will deliver you crisply written literature exactly the way updates are published in newspapers and industry magazines.

Writer for press release

For a long time press release publishing services have been used for their SEO benefits as these websites are highly rated by Google for publishing genuine, informative content, on an ongoing basis.

Through a press release you can

Get a feature story announcing the latest mobile app that you’re launching;
Talk about an industry event that you participated in;
Disseminate information about a new product or a new service you’re launching;
Brag about your sales accomplishments, recognition and awards; or
Tell the world about the new talent that you have recently hired that has embellish the profile of your company.

click-or-tap-to-know-more-about-my-content-writing-services-and-content-marketing-services

Press release writing services – Different types of press releases

Different types of press releasesnone

Product Launch Press Release: Announcing the introduction of a new product to the market, highlighting its features, benefits, and availability.
Event Press Release: Promoting an upcoming event, such as a conference, workshop, or product launch, providing details and inviting media coverage. Press release content writer.
Company Milestone Press Release: Celebrating significant achievements or milestones within a company, such as anniversaries, expansions, or record-breaking accomplishments.
Executive Appointment Press Release: Announcing changes in leadership, including new hires, promotions, or appointments of key executives within a company.
Financial Results Press Release: Communicating a company’s financial performance, including revenue, profits, and other relevant financial metrics, typically released quarterly or annually. Writer for press release.
Partnership or Collaboration Press Release: Informing the public about partnerships, collaborations, or strategic alliances between companies or organizations.
Award or Recognition Press Release: Announcing when a company, product, or individual receives an award or recognition, emphasizing the significance of the honor. Press release writer.
CSR (Corporate Social Responsibility) Press Release: Detailing a company’s philanthropic or socially responsible initiatives, demonstrating its commitment to making a positive impact on society.
Research or Survey Findings Press Release: Presenting the results of research studies, surveys, or polls conducted by a company, often used to showcase expertise in a particular industry.
Crisis Management Press Release: Addressing and managing crises or negative situations, providing the company’s perspective, actions taken, and plans for resolution or improvement. Press release content writer.
New Office or Location Opening Press Release: Announcing the opening of a new office, branch, or location, highlighting its significance and potential impact on customers and stakeholders.
Technology Innovation Press Release: Showcasing the launch or development of innovative technologies, emphasizing their impact on the industry and consumers.
Earnings Guidance Press Release: Providing forward-looking information about a company’s expected financial performance, often issued by publicly traded companies. Press release writing services.
Government Relations Press Release: Communicating a company’s stance on government policies or regulations and their potential impact on the business.
Industry Partnership Press Release: Highlighting collaborations or partnerships within a specific industry, demonstrating the company’s commitment to industry growth and innovation.
Employee Recognition Press Release: Celebrating the achievements, promotions, or milestones of individual employees within the company, showcasing a positive company culture.
Investor Relations Press Release: Updating shareholders and the financial community about significant developments, financial results, or strategic decisions affecting the company’s stock.
New Website or Digital Platform Launch Press Release: Announcing the launch of a new website, app, or digital platform, emphasizing its features and benefits for users. Writer for press release.
Sustainability Initiatives Press Release: Communicating a company’s commitment to sustainability, environmental responsibility, and eco-friendly practices.
Customer Success Story Press Release: Showcasing successful partnerships or collaborations with clients, emphasizing positive outcomes and the value delivered to customers.

Why get press release writing help from me? What makes me the right writer for press release

Why get press release writing help?

I will write your press release in a professional manner as well as using a conversational tone.

I have published in traditional publications like newspapers and magazines – and I did that when there was no blogging and no concept of content marketing.

I know how to write a press release for an event. I know how to write a press release for a product or a service.

I don’t follow a sample press release template – every writing project is unique for me.

I have years of experience writing advertising material, web content, blog posts, white papers and feature articles.

But that’s beside the point.

As your chosen writer for press release, I know how to convey important, newsworthy information in news format.

Just pick up a newspaper and go to the business section and see how various business-related news are published.

To deliver effective press release writing services, one should be able to write like a journalist or a news reporter.

Although most of the clients are looking for a writer for press release writing help hoping that by publishing their press release on a high-traffic website they will improve their SEO, there are two reasons why businesses want to publish a press release:

Business journalists track these websites and if they pick up one of your press releases, your business will get a wide coverage even in the traditional print media.
SEO, of course. Reputed websites like PR Newswire are highly trusted by Google and if you get a link from there, it can boost your search engine rankings.

Press release writing services – SEO press release writing help

Although there are multiple reasons to work with a press release writing service, one of the main reasons why online businesses seek press release writing help is to improve SEO.

This is where an experienced SEO writer can help you.

Good content is good for SEO

If you want to improve your search engine rankings through your press release, you naturally want all your primary, secondary and LSI keywords covered within the write-up.

At the same time, your press release must look professional, journalistic and newsworthy.

I have lots of experience writing for search engines – using your keywords and search terms without making them too obvious.

Press release websites anyway enjoy better search engine rankings and on top of that if your write-up is optimized for your keywords, it’s easier for your press release to rank well.

But, this can quickly turn into a misadventure if an inexperienced writer ends up over using your keywords even by a small margin.

I will make sure that your press release is optimized for all your keywords (my suggestion, maximum two) while keeping your copy engaging, informative, journalistic and professional.

Do I provide press release writing and distribution service?

Not distribution. Though, you can approach major press release websites on your own and negotiate pricing with them.

Being a freelance press release writer I mostly concern myself with creating the copy and delivering it to you in your inbox.

There are many companies that write press releases and may also distribute them for you and you are welcome to work with them.

Of course, they are expensive. My press release writing service on the other hand, I don’t like to use the word “cheaper”, is less expensive.

You can decide going with a cheap press release writing service but then it will be a costly lesson to learn that when it comes to the reputation of your business, compromising can be catastrophic.

Press release writing services – When should you decide to work with a press release writer?

When should you hire a press release writer?

Remember that writing a press release is a serious business.

Once your press release is published on one of the websites and once it is picked up by business journalists, there will be no turning back.

This is why, a press release must be written with great care – hence the need to work with a press release writing service or a trained content writer to write your press release.

The benefits of publishing a press release

Benefits of publishing a press release

Listed below are a few benefits of publishing a press release whether you use a press release writing service or you do it without some sort of external press release writing help:

Instant exposure: Since most of the press release publishing platforms receive very high traffic, you can generate instant exposure for your business and brand, or the new product that you are launching.
Get more sales: This is when it becomes important to hire a writer for press release because a well-written press release can get you more sales.
Boost your content marketing plan: Often, it is quite difficult to convince other publishers to publish your content, but if you have a well-written press release the publishing platforms or online newspapers will gladly publish it, sometimes free, sometimes for a fee.
Establish yourself as an authority or an industry expert: You have just delivered a lecture in a conference. You have just come up with a new theory. You have just introduced a new way of doing business. You can write about it in a press release and gain exposure as an authority figure in your industry.
Increase direct traffic to your website: If your press release is featured in one of the main sections of a high traffic website, you can generate lots of traffic for your website.
Improve SEO: Most of the news websites and press release websites enjoy higher search engine rankings and a link from these websites can help you improve your SEO.
Build relationships with journalists: As your business grows, you will need more brand exposure. By publishing high quality press releases you help journalists find quality literature on your various business development activities, which makes them reach out to you for more information.
Attract investors: Whether you are a start-up or a small business needing investors, publishing a high-quality press release can be highly useful. Prospective investors are constantly scouring press release websites to come across new investment opportunities. Qualified press release writing services can help you publish literature people can trust and believe in.

Quick and outstanding list of advantages of publishing a press release

Increased Visibility: Boost your brand visibility with a well-crafted press release.
Media Coverage: Garner attention from journalists for potential news coverage.
SEO Boost: Enhance online presence through optimized content for search engines.
Targeted Audience Reach: Directly engage with your target audience through strategic distribution. Press release writer.
Credibility: Establish credibility by sharing important company updates and achievements.
Announcement Platform: Utilize press releases to announce product launches or new services. Writer for press release.
Market Positioning: Enhance your position in the market with a strong press presence.
Crisis Management: Effectively manage and control the narrative during challenging times.
Social Media Buzz: Fuel social media conversations and generate buzz around your brand. Press release content writer.
Lead Generation: Capture potential leads by showcasing your company’s strengths and offerings.
Shareholder Communication: Keep shareholders informed about significant developments.
Partnership Opportunities: Attract potential partners and collaborators with your news. Press release writing services.
Event Promotion: Promote events, webinars, or conferences to a wider audience.
Competitive Edge: Stay ahead by highlighting unique features or achievements in your industry.
Website Traffic: Drive traffic to your website through news outlets and online platforms.
Brand Recognition: Build and reinforce brand recognition through consistent press releases. Press release writer.
Employee Morale: Boost employee morale by celebrating company successes publicly.
Government Relations: Keep government entities informed about your organization’s activities.
Thought Leadership: Establish your company as a thought leader in your industry.
Customer Trust: Bolster customer trust by providing transparent and timely information.

My press release writing process explained

Understand the Objective: Clearly define the purpose and goals of the press release.
Identify the Target Audience: Know who you want to reach with your message.
Craft a Catchy Headline: Create a headline that grabs attention and communicates the essence. Press release content writer.
Start Strong: Open with a compelling lead to pique interest from the beginning.
Clear Message: Ensure your main message is concise, clear, and easy to grasp. Press release writer.
Professional Tone: Maintain a professional, journalistic writing style throughout.
Audience Relevance: Address the audience’s needs and interests in a relatable manner. Writer for press release.
Highlight Value: Clearly articulate the value your product or service delivers.
Organized Structure: Structure the press release with a clear beginning, middle, and end.
Quotes for Authority: Include quotes to add credibility and authority to the content. Press release writing services.
Use Active Voice: Opt for active voice for direct and engaging communication.
Avoid Jargon: Keep language simple, avoiding unnecessary technical jargon.
Be Newsworthy: Emphasize why the information is relevant and newsworthy.
Include Data and Facts: Back your claims with relevant statistics and facts. Press release content writer.
Visual Elements: Incorporate visuals like images or infographics for visual appeal.
Address the 5 W’s: Answer who, what, when, where, and why in the release.
Provide Contact Information: Ensure your audience can easily reach out for more details.
Quotes from Leaders: Integrate quotes from company leaders for a personal touch.
Proofread Thoroughly: Check for grammatical errors, typos, and clarity. Press release writer.
Mobile-Friendly Format: Ensure the release is easily readable on mobile devices.
Engaging Boilerplate: Craft a concise and engaging company boilerplate.
Distribution Plan: Develop a strategic plan for distributing the press release.
Social Media Integration: Plan how to share the release on various social media platforms. Writer for press release.
Monitoring and Follow-Up: Monitor responses and be prepared to follow up with media.
Evaluate Success: After distribution, assess the impact and effectiveness of the press release.

Different industries I have written press releases for

Technology

In the technology industry, I crafted press releases that highlighted product launches, emphasizing innovations, features, and benefits to resonate with both tech enthusiasts and potential users.

Healthcare

Writing for the healthcare sector involved translating complex medical information into accessible language, focusing on advancements, patient-centric initiatives, and partnerships with medical professionals.

Finance

Working in finance, I created press releases for quarterly reports, mergers, and acquisitions, ensuring clarity in financial jargon and emphasizing the impact of market trends on the company’s performance. Press release writer.

Travel and Hospitality

In this sector, my press releases emphasized unique travel experiences, new hotel openings, and exclusive partnerships, aiming to evoke a sense of adventure and luxury for potential travelers.

Automotive

Crafting press releases for the automotive industry involved detailing new vehicle launches, technological advancements, and sustainability initiatives, catering to both car enthusiasts and environmentally conscious consumers.

Real Estate

Writing for real estate meant highlighting property developments, market trends, and unique selling points, aiming to capture the attention of potential buyers, investors, and industry stakeholders. Press release writing services.

Education

In the education sector, my press releases focused on academic achievements, partnerships with educational institutions, and the launch of innovative learning programs, resonating with both students and educators.

Food and Beverage

Creating content for the food and beverage industry involved showcasing new product launches, emphasizing flavors, sourcing practices, and sustainability efforts to appeal to foodies and conscientious consumers.

Fashion and Apparel

Writing for fashion entailed crafting press releases for collection launches, collaborations with designers, and sustainability initiatives, conveying a sense of style, trendiness, and ethical practices. Press release writer.

Entertainment

In the entertainment industry, my press releases highlighted movie releases, music launches, and event promotions, aiming to create buzz and anticipation among the target audience.

E-commerce

Crafting press releases for e-commerce businesses involved showcasing new features, partnerships, and promotional events, focusing on creating a sense of urgency and excitement for online shoppers. Writer for press release.

Fitness and Wellness

Writing for this industry meant emphasizing health benefits, new fitness programs, and partnerships with wellness experts, targeting health-conscious consumers and fitness enthusiasts.

Marketing and Advertising

In the marketing and advertising sector, my press releases focused on campaign launches, industry awards, and strategic partnerships, aiming to position the company as a leader in creative innovation. Writer for press release.

Environmental Sustainability

For sustainability-focused businesses, my press releases highlighted eco-friendly initiatives, corporate responsibility, and achievements in reducing environmental impact, resonating with environmentally conscious consumers.

Telecommunications

Crafting press releases for telecommunications involved detailing new technology rollouts, network expansions, and strategic partnerships, communicating technical information in a way that appealed to both industry professionals and the general public. Press release content writer.

Agriculture

In the agriculture sector, my press releases showcased advancements in farming technology, sustainable practices, and industry collaborations, targeting farmers, agribusinesses, and stakeholders.

Legal

Writing for legal firms involved crafting press releases for high-profile cases, partnerships, and legal innovations, ensuring a balance between professionalism and engaging storytelling.

Nonprofit/NGO

In the nonprofit sector, my press releases emphasized impactful initiatives, partnerships, and community outreach efforts, aiming to evoke empathy and support from the public. Writer for press release.

Human Resources and Recruitment

Creating content for HR and recruitment agencies involved detailing new services, industry insights, and success stories, focusing on attracting both job seekers and corporate clients.

Renewable Energy

In the renewable energy sector, my press releases highlighted advancements in green energy, project launches, and sustainability goals, targeting investors, policymakers, and environmentally conscious consumers.

Beauty and Cosmetics

Writing for the beauty industry involved crafting press releases for product launches, collaborations with influencers, and sustainability initiatives, appealing to beauty enthusiasts and conscious consumers. Press release writer.

Hospitality

In the hospitality sector, my press releases showcased new restaurant openings, unique dining experiences, and partnerships with renowned chefs, aiming to attract both local and international patrons.

Insurance

Creating content for the insurance industry involved detailing new insurance products, industry trends, and customer success stories, communicating complex policies in a clear and relatable manner.

Software Development

Writing for software development companies involved detailing new software releases, technological advancements, and partnerships, focusing on communicating technical details in an accessible way for both developers and end-users. Press release content writer.

Home Improvement

In the home improvement sector, my press releases emphasized new product launches, DIY trends, and sustainable practices, targeting homeowners and DIY enthusiasts with engaging and informative content.

If you take your public relations strategy seriously, regularly writing and publishing press releases should be an integral part of content marketing.

Contact me today to know more about my press release writing services and how I can provide you press release writing help.

List of content writing services | Copywriting

List of my content writing services

On this webpage I’m going to give you a list of my content writing services & copywriting services.

“Content writing” is a recent expression and it evolved when writers started offering their services to write website content.

What does content writing mean?

In the current context, it specifically deals with writing for websites and blogs.

Content writing is often mixed up with online copywriting but I prefer to draw a strict distinction between both the realms.

Whereas copywriting is sales copy, content writing tends to provide you information that you need to make up your mind.

Read: Website copywriting services

You may say that copywriting also does that but its sole purpose is to either generate a lead or a sale.

Content writing informs you.

It educates you.

It engages you and encourages you to visit the website or the blog on regular basis.

It also improves your SEO.

Before I go further, here is a quick list of the content writing services that I provide:

Webpage writing – about us, company page, product or service descriptions, everything else that describes your business to prospective customers and clients who are browsing through your website.
Blogging – regular blog posts to improve your SEO and keep your visitors engaged and informed and also to help you establish your authority over your subject.
Press release – informing the public at large about the new service that you have just launched, or a new app, or any other development you want people to be aware of.
E-book writing.
Writing case studies and white papers.
Email updates.
Informational articles.
Speech writing services
Video scripts – scripts for the video marketing campaigns that you want to launch on YouTube and other video hosting websites.
Technical writing – communicating intricate concepts in easier language and even jargon-ridden language.
Social content – writing posts for Facebook, LinkedIn and Medium.
Reviews – reviews of gadgets and services.
Business writing – brochures, research reports and other professional communication.
Content curation – curating content from other websites and blogs and generating new content based on them with unique feedback.

Any other writing it can also be added to this list of content writing services.

Basically, whenever you need a writer who can convincingly articulate your message in digital format, you can hire me as your content writer.

How can the list of my content writing services help you?

On the Internet, everything is about content.

Mostly written content.

Although Cisco has predicted that by 2020 80% of web traffic will be video-related, when it comes to doing business on the web, it is the written word that does the job for you.

Writing for a business website is different from casual writing or even academic writing.

When you are writing for your business website, you need to take care of the following:

Your writing is easier to read.
It is well structured.
It conveys everything that needs to be conveyed to convince your prospective customer or client.
You publish regularly to give fresh content to Google.
You writing is a mix of casual and professional.

Many people can write.

Recently when a client sent me a draft for a blog post, it was so well-written that I suggested her to write it completely on her own because she would do a better job.

It doesn’t mean I couldn’t write for her and I couldn’t handle the topic, it’s just that, she was doing a better job of it, something like, straight from the horse’s mouth.

Similarly, many clients can write well but they need someone who can write well regularly.

A person who is not a professional content writer often finds it difficult to write exceptionally well on a consistent basis.

He or she can work on a topic, occasionally, but not regularly.

As you can see above in the list of my content writing services, there are various forms of content writing requirements when you are running a business, especially on the web.

As an experienced content writer with a long list of content writing services that I can provide, I can easily mold my writing according to your need.

For website content I can keep it a mix of erudite, professional and casual.
For a blog post I can keep it completely casual but educational nonetheless.
For a white paper, I can keep it technical and scholarly.
For an email message I can keep it conversational and engaging.

Being an experienced writer, I can adopt various writing styles easily.

Hence, even those clients who can write well hire my services for versatility, quality and regularity.

How is the list of my content writing services different from my copywriting services?

Content writing is different from copywriting

I briefly touched upon the subject of the difference between content writing and copywriting above.

Want someone to write high conversion landing page?

Want someone to write a sales copy for your email campaign?

Want to write a brochure?

These are all examples of copywriting.

Copywriting is an old profession.

The writers who work in advertising companies are called copywriters.

They write ad campaigns.

The sole purpose of copywriting is to increase your sales (or get you more leads).

It has a call-to-action.

It has a strictly-defined purpose.

Take an example of two landing pages of the same business (refer to the image below)

Copywriting examples of two landing pages

Although both the landing pages talk about content writing and copywriting the purpose of each landing page is different.

For landing page A the purpose of the entire copy will be to convince you into hiring my content writing and copywriting services.

For landing page B the purpose is to convince you to download the e-book that gives you some knowledge of content writing and copywriting.

The purpose of landing page B is either just to make people download the e-book, or sign up for your updates in return of being able to download the e-book.

The tone and the style of copywriting will be completely different for both the landing pages.

This is something that an experienced content writer or a copywriter can achieve which might not be possible for a person who can, although write well, serves another industry.

Need a writer but your requirement doesn’t feature in the above-mentioned list of my content writing services?

Contact me nonetheless.

When it comes to expressing convincingly, I can help you with that.

Don’t know how to write well?

No need to worry – writing is not your profession so it doesn’t matter whether you know how to write or not (but you are an excellent architect, for example, or a cook, or a real estate developer).

I can write different types of content for you

Whether you need something in the list of my content writing services, or something altogether different, as long as it is about writing, I can help you with that.

Video script copywriting services – video script writer

Script writing services for video marketing

Are you looking for a trained and experienced video script writer or a video script copywriter for your upcoming video marketing campaign?

Need a video script writing service?

If you want to use video marketing to enhance your brand presence on the Internet you have to take your video script writing very seriously. You need a professional video scriptwriter.

Many people can speak impromptu.

They don’t need a video script to read from. They don’t need a scriptwriter for video.

In fact, it may seem very “robotic” if you directly reach from a prewritten script.

Writing a video script doesn’t mean you use the script verbatim.

It is just like the way people prepare a speech. Using a video script writing service you can have a script just as people speak.

Most of the people who want to deliver an impactful speech don’t read the entire speech in front of the audience.

They use the prewritten text just to organize their thoughts.

In the same way, you write a video script to organize your thoughts in a manner that they can help you convincingly express yourself in front of the camera without missing vital points.

Video script writing service.

Now, writing a video script doesn’t mean the subtitles that you see when watching a YouTube video. A script means having a road map, a textual roadmap that tells you how to control the flow of your video narrative.

Characteristics of a good video script writing service

Engaging Storytelling: Craft narratives that captivate and hold viewer attention.
Clear Messaging: Convey information concisely, avoiding confusion. – Video scriptwriter
Visual Creativity: Infuse vivid descriptions to enhance the video’s visual appeal.
Audience Connection: Develop content that resonates with the target audience.
Structural Expertise: Utilize industry-standard structures for compelling storytelling. – Video scriptwriter
Brand Consistency: Maintain a consistent tone and messaging to strengthen brand identity.
Call-to-Action Integration: Seamlessly incorporate prompts for viewer action.
Pacing Perfection: Balance the script for optimal flow, preventing viewer disengagement. – Scriptwriter for video.
Dialogue Dynamics: Craft engaging and authentic dialogues.
Emotional Appeal: Infuse emotion strategically to evoke specific reactions.
Visual Transitions: Plan smooth transitions between scenes for overall coherence.
SEO Optimization: Incorporate relevant keywords naturally to boost online visibility.
Budget Efficiency: Maximize resources by creating scripts that align with production constraints.
Narrative Arc Mastery: Develop a compelling storyline with a well-defined structure. – Scriptwriter for video
Cultural Sensitivity: Ensure scripts are culturally appropriate, avoiding potential controversies.
Storyboard Alignment: Collaborate with visual creators to align scripts with storyboard elements.
Research Integration: Incorporate accurate and up-to-date information to enhance script credibility. – Video scriptwriter
Adaptability: Adapt scripts to various platforms, ensuring optimal impact across different mediums.
Revisions Excellence: Welcome and implement feedback, refining scripts for optimal quality.
Timeline Adherence: Work within specified timelines, ensuring timely delivery of script content.

Video script writing service – Scriptwriting for video is an effective way of creating good videos

Uploading videos on YouTube and other video hosting websites to explain your business process or to promote your products and services is a very effective way of putting across your message.

Every professional and commercial video requires someone to write a video script. You may need a video script writing service.

A video script gives you a narrative.

A video script helps you in two ways:

Control the flow of the video – what comes first and then what comes afterwards, and so on.
The commentary or the audio message that plays with the video that tells your story.

As a professional copywriter I will write you a video script that will be crisp, conversational, to-the-point and clear.

Benefits of working with a professional video scriptwriter

Engaging Storytelling: A skilled video scriptwriter crafts narratives that captivate and hold viewer attention.
Clear Messaging: Ensures the script conveys information concisely, avoiding confusion. – Video script writing service
Visual Imagery: Incorporates vivid descriptions to enhance the visual appeal of the video.
Audience Connection: Develops content that resonates with the target audience, fostering a stronger connection. – Scriptwriter for video
Structural Expertise: Utilizes industry-standard structures like three-act formats for compelling storytelling.
Brand Consistency: Maintains a consistent tone and messaging to strengthen the brand identity.
Call-to-Action Integration: Seamlessly integrates persuasive prompts to encourage viewer action.
Pacing Perfection: Balances the script to ensure an optimal flow, preventing viewer disengagement.
Dialogue Dynamics: Crafts engaging and authentic dialogues to bring characters and concepts to life. – Video scriptwriter
Emotional Appeal: Infuses emotion strategically to evoke specific reactions from the audience.
Visual Transitions: Plans smooth transitions between scenes, enhancing overall video coherence.
SEO Optimization: Incorporates relevant keywords naturally to boost online visibility.
Budget Efficiency: Maximizes resources by creating scripts that align with production constraints.
Narrative Arc Mastery: Develops a compelling storyline with a well-defined beginning, middle, and end. – Video script writing service
Cultural Sensitivity: Ensures scripts are culturally appropriate, avoiding potential controversies.
Storyboard Alignment: Collaborates with visual creators to align scripts with storyboard elements.
Research Integration: Incorporates accurate and up-to-date information to enhance script credibility. – Scriptwriting for video
Adaptability: Can adapt scripts to various platforms, ensuring optimal impact across different mediums.
Revisions Excellence: Welcomes and implements feedback, refining scripts for optimal quality.
Timeline Adherence: Works within specified timelines, ensuring timely delivery of script content.

Why video marketing is important

Why is video marketing important?

Business videos must look and sound professional and this is why you need an expert writer who can write your script.

Even if the visual aspect of your business video isn’t sleek and sharp, what your script says matters a lot.

The words that people hear in your video can have a far-reaching effect on their buying decision.

Businesses these days create videos not just to upload them on YouTube.

Often, video is used on the landing page as an accompaniment.

It has been observed that a video on your landing page increases your conversion rate by 80%.

Another stat says that 74% users who watch an explainer video about a product subsequently buy that product.

Not everyone wants to read.

Since primitive times, our brain has been better to own that interpreting visuals and hence, people prefer to watch a video rather than go through 2000-3000 words about a concept.

Video also builds trust.

People hear your voice.

In many cases, they can even see you.

When they see your workplace, when they see you talking right at them, it becomes easier for them to relate to you, trust you, and believe in what you are saying.

Another reason why you must use video marketing or at least frequently upload videos on platforms like YouTube is because videos are good for SEO.

Search engines like Google are investing heavily on finding out how they can feature videos in search results.

Hence, businesses and individuals are already creating a database of videos so that once they begin to be ranked, these businesses and individuals already have plenty of video content that can be ranked.

On the other hand, if you start making and uploading videos when Google starts ranking them, you will be in a great disadvantage compared to those people who have already made scores of videos about their businesses, products and services.

Besides, 90% of consumers watch videos on their mobile phones and hence, if you want to target people who use mobile phones, they watch more, and read less. This is primarily because it’s easier to watch videos (especially non-entertainment, instructional videos) than read text on small screen especially when there is lots of distraction around.

The benefits of creating videos for your business

Listed below are a few benefits of making videos to promote your business:

Visual Magnetism: Videos captivate, grabbing attention in a sea of static content. Video script writing service
Brand Persona: Showcasing your brand through video builds a dynamic, memorable persona.
Engagement Overdrive: Videos engage viewers actively, fostering a stronger connection. – Video scriptwriter
Information Onslaught: Conveying complex information becomes a breeze through visual storytelling.
Emotional Resonance: Videos evoke emotions, leaving a lasting impact on your audience.
Social Media Amplification: Video content is shareable gold, boosting your brand’s visibility.
SEO Boost: Video-rich websites rank higher, drawing more organic traffic. – Script writing for video
Global Reach: Videos transcend borders, reaching a global audience effortlessly.
Product Showcase: Videos offer a vivid showcase, enhancing product understanding.
24/7 Accessibility: Once online, your video works non-stop, always accessible to potential clients.
Trust Building: Seeing is believing; videos foster trust by putting a face to your business. – Scriptwriter for video
Educational Powerhouse: Tutorial videos position your brand as an authority, adding educational value.
Conversion Catalyst: Videos increase conversion rates by showcasing products in action.
Mobile Domination: In the mobile era, video content dominates, reaching users on the go. – Video script writing service
Time-Efficient Communication: Conveying messages in a few minutes saves time for both you and your audience.
Personalized Connection: Videos allow for a personal touch, making your brand relatable.
Versatility Vantage: From ads to demos, videos adapt to various marketing needs seamlessly.
Feedback Fuel: Video comments and shares provide valuable feedback for business improvement. – Video scriptwriter
Narrative Power: Stories stick, and videos are a powerful medium for narrative-driven marketing.
Event Immortality: Capture events and conferences on video, ensuring their impact lives on.
Competitive Edge: Businesses using video stand out, gaining a competitive edge.
Real-Time Updates: Video announcements keep your audience informed in real-time.
Demographic Targeting: Tailor videos to specific demographics, optimizing your message’s relevance. – Scriptwriter for video
Analytics Advantage: Video platforms offer detailed analytics, aiding in strategic refinement.
Human Resource Impact: Use videos for recruitment, onboarding, and internal communication.
Customer Testimonials: Video testimonials add authenticity, boosting your brand’s credibility. – Video script writing service
Viral Potential: A compelling video has the potential to go viral, exponentially expanding your reach.
Story Highlight: Use videos to highlight your brand’s journey, connecting emotionally with your audience.
Influencer Collaboration: Collaborate with influencers through video content for wider reach. – Scriptwriter for video
Future-Proofing: In a visual-centric future, investing in video now ensures long-term relevance.

Why you need a professional copywriter to write your video script

Professional copywriter for video script writing

The success of your video depends on its script.

Ultimately, it is the message that does the job for you. Merely showing moving objects and high-resolution images doesn’t solve any problem.

You know that every movie has a writer or a team of writers. Your favorite TV show has a scriptwriter. All the advertisements that you watch have copywriters. Every narrative, every story that you watch on your screen or your mobile phone, originates from a writer, a scriptwriter or a copywriter.

Why? Why don’t people simply make videos and do away with script writers? Why pay so much money to people who are never even featured in the video?

A script is the sole of your video. A video that has a story, that has a narrative, needs a scriptwriter or a copywriter. It’s storytelling.

You must have heard multiple times, “The moral of the story is…”

Every story has a moral because this is why stories were told in the olden days. Every story had a moral.

Stories still have morals. But just like the usual stories have a moral, a business story has an end-purpose – you want the viewers to become your customers and clients.

Do you think a lousy script will make your viewers fall in love with your video and consequently, become your customers? Fat chance.

No matter how great your product or service is, if people are not impressed by what you are telling them, and how you’re telling them, in your video, you are not going to be able to hook them unless you’re presenting something completely revolutionary, something like Boston Dynamics robots.

To hook them, you need a captivating, freely flowing script. To get such a script, you need a copywriter or a writer who doesn’t only understand your audience, but also knows how to talk to your audience.

What type of video script can I write as a copywriter?

A video script can be of two types: From A to Z describing every scene and every audio comment; just the speech part and the rest of the video can be prepared accordingly.

You can have an explainer video in which you explain how one of your products is used. How your service can be used. What’s the benefit of working with you. Through the video script you can explain your way of work or your process. You can tell the story of your company. You can tell the story of your idea. You can explain a difficult concept.

I can also help you change your existing blog posts, webpages and articles individual video scripts.

I can write you a video script for your YouTube channel or a YouTube video. If you want to upload a video on Vimeo I can write a script for you. Need a video for your own website? I can help you.

My video script writing process as a professional copywriter

The process is straightforward.

I will first understand what you intend to convey through your video. I will also try to get some idea about your audience. The language of your video script will depend on your audience. Technical words will be used if this is what your audience likes. Simple words will be used if this is what your audience likes.

Once I have gathered all the information that you want to convey, I will create a rough sketch of the narrative.

Remember that every video must end with an objective.

Although the larger picture says that you want to convert your audience into paying customers and clients, the end purpose of a particular video might be something else.

Not every video is a sales pitch. Maybe you want to raise awareness. Maybe you want to increase brand visibility. Maybe you simply want to amuse your viewers but at the same time, they must also get acquainted with your product or service.

Depending on your choice, your video can be light-hearted. It can be serious. It can be gut-wrenching if you prefer it that way. Depends on your message, your audience, and what impact you want to make.

I will divide your entire message into smaller sentences. Succinct, to-the-point. Bucket lists and hooks wherever needed.

The narrative of a captivating video is like controlling a kite without a strong wind. To fly your kite high, you need to know exactly at what points you must release the string or yank it.

As your copywriter, I will follow the same process with your video script. Strategically I will hold back the information or reveal it as per the required of the effect that is to be had.

Do I have a video script template that I follow or a sample video script? Although in most of the cases there is a certain format that needs to be followed, as such, there is no set rule, a template or a sample video script.

More reasons why you should work with a professional copywriter to write your video script

According to a 2018 study, 63% businesses in America have started using video content marketing. 82% businesses feel video marketing must be an integral part of their entire marketing strategy. YouTube has revealed that video consumption is rising 100% every year.

The chipmaker company Cisco has revealed that by 2022, 82% Internet traffic will be video traffic. Although, it doesn’t mean that most of these videos will be business-related. With millions of senseless videos being uploaded on TikTok, YouTube and Vimeo we can easily make out where most of the video traffic will be going, nonetheless, if we do is a strong medium to convey your message.

Script writing services for video marketing

Video is important because it is a complete audio-visual-psychological communication mean. When you’re watching a video, all the imagery, all the commentary and all the audio data is conveyed to the viewer simultaneously. He or she doesn’t have to spend his or her time trying to imagine what you are saying. What you want to convey, is right there in your video.

A well-written, powerful script is the key for a successful video.

Why hire my video script writing service?

So, you’ve got a killer idea, a fantastic product, or a groundbreaking service, and you want the world to know about it?

Well, you’re in luck because that’s exactly where my video script writing service comes into play!

Picture this: a promotional video that not only showcases what you’ve got but does it in a way that makes people sit up, take notice, and say, “I need that in my life!”

That’s my specialty – crafting video scripts that turn your promotions into memorable experiences.

But wait, there’s more!

I also dive into the world of explainer videos. You know, those magical clips that break down complex ideas into bite-sized, understandable chunks?

Whether you’re explaining a new tech gadget, a revolutionary service, or just the ins and outs of your business, I’ve got the script wizardry to make it all crystal clear.

Now, let’s talk education. I’m not just about the glitz and glamour – I can whip up instructional video scripts and online training video scripts that make learning a breeze.

Whether it’s a step-by-step guide to mastering a new skill or an in-depth training series, I’ve got the words to turn your content into an engaging visual learning experience.

Need a video scriptwriter?

Video script writing service.

I’m bilingual in “professional” and “casual.” Need a polished, corporate vibe for your video? Got it covered.

Prefer a laid-back, friendly tone that feels like a chat with a buddy? Consider it done.

I’m all about adapting the language to match your brand and connect with your audience on a personal level.

So, why choose my services?

Well, it’s not just about putting words on a page. It’s about transforming your ideas into scripts that not only tell a story but sell an experience. It’s about making your audience laugh, think, and most importantly, remember you.

In a world filled with content noise, your message deserves to stand out.

And with my video script writing services, it will. Let’s turn your concepts into captivating scripts that leave a lasting impression.

Ready to make some video magic?

Need a writer to write the script of your next video marketing campaign? Contact me.

Content Writing Services for Publishing Posts, Newsletter and Articles on LinkedIn

Content writing services for publishing blog posts on LinkedIn

For LinkedIn marketing, I can write the following types of content for you:

LinkedIn blog posts
LinkedIn articles
LinkedIn updates
LinkedIn newsletter

Copywriting services for LinkedIn. Copywriter for LinkedIn.

Do you want to increase your business through LinkedIn? You should consider publishing blog posts on LinkedIn and if you don’t have enough time or experience writing authoritative LinkedIn posts, you can use my content writing services.

Looking for a dependable content writer who can write for you very compelling and attention-grabbing LinkedIn posts?

Why Publish Your Posts and Articles on LinkedIn? Copywriter for LinkedIn posts

Why publish posts and articles on LinkedIn?

Writing LinkedIn articles is a great way to showcase your expertise, build your personal brand, and connect with your network.

By sharing your insights, opinions, and experiences on relevant topics through LinkedIn articles and posts, you can demonstrate your thought leadership and establish your credibility in your industry.

Copywriting services for LinkedIn
Copywriter for LinkedIn posts
Copywriting for LinkedIn articles
Copywriter for LinkedIn articles

You can also use LinkedIn articles and posts to engage with your audience, spark discussions, and generate feedback.

Regularly writing LinkedIn articles can help you stay on top of the latest trends, expand your network, and create new opportunities for your career or business.

Publishing articles and posts on LinkedIn can bring numerous advantages to your professional journey. Here are a few benefits of publishing articles and posts on LinkedIn.

Amplify Your Personal Brand

When you publish articles and posts on LinkedIn, you have the opportunity to showcase your expertise and knowledge in your field.

Copywriting services for LinkedIn.

By sharing valuable insights and thought leadership, you can establish yourself as a credible authority and enhance your personal brand. People will recognize your expertise, which can open doors to new opportunities, such as job offers, partnerships, or speaking engagements.

Expand Your Network

LinkedIn is a powerful networking platform, and publishing content allows you to reach a wider audience beyond your immediate connections.

Your articles and posts can attract professionals who share similar interests or who are looking for expertise like yours.

Copywriter for LinkedIn posts.

By engaging with your content, these individuals can become valuable connections, leading to collaborations, mentorships, or even potential clients.

Drive Engagement and Conversation

One of the great benefits of publishing on LinkedIn is the ability to spark conversations and engage with your audience.

Thought-provoking articles or insightful posts can generate comments, likes, and shares, creating a dialogue around your ideas.

Copywriter for LinkedIn articles.

Engaging with your audience not only helps build relationships but also allows you to gain new perspectives, learn from others, and refine your own thoughts and opinions.

Boost Your Visibility and Reach

LinkedIn has a vast user base, with millions of professionals actively using the platform.

When you publish articles and posts, you increase your visibility within this professional community.

LinkedIn’s algorithms prioritize content that receives engagement, meaning the more interactions your posts generate, the more likely they are to be shown to a wider audience.

Copywriting for LinkedIn articles.

This increased visibility can lead to new connections, followers, and increased exposure for your personal brand.

Enhance Professional Opportunities

Publishing on LinkedIn can open doors to various professional opportunities.

It can attract the attention of recruiters, who may reach out to you with job offers or invitations to join their talent pool.

Your content can also catch the eye of industry influencers, potential collaborators, or even media outlets looking for expert opinions.

By consistently sharing valuable content, you position yourself as an industry insider and increase the chances of being recognized and sought after for relevant opportunities.

Copywriter for LinkedIn posts.

Remember, publishing on LinkedIn is not just about self-promotion.

It’s about providing value, sharing insights, and fostering meaningful connections within your professional community.

By leveraging the power of the platform, you can establish your personal brand, expand your network, and unlock a world of opportunities. So, don’t hesitate to share your knowledge and make your voice heard on LinkedIn!

Establish your expertise and enhance your personal brand.
Expand your professional network and connect with like-minded individuals. Copywriting services for LinkedIn.
Drive engagement, spark conversations, and gain new perspectives. Content writing services for LinkedIn.
Increase your visibility and reach within the LinkedIn community.
Attract the attention of recruiters and potential collaborators.
Position yourself as an industry insider and gain recognition. Content writer for LinkedIn.
Open doors to various professional opportunities, such as job offers or media features. Copywriter for LinkedIn posts and articles.

The importance of publishing unique, relevant, and useful content can never be understated. This LinkedIn post quotes a DemandMetric stat that 82% consumers are more inclined towards doing business with organizations that publish unique and relevant content. 90% consumers find custom content useful and make their buying decisions based on that.

LinkedIn is the largest network of professionals and prospective employers and employees. Currently (November 2019) there are 600 million active users on LinkedIn.

One of the biggest benefits of using the LinkedIn publishing platform to publish your blog posts is that all your contacts immediately get a notification after you have published.

After they have received a notification, they can share your blog post on their own timelines and leave comments from within LinkedIn.

You must be wondering, if you already have a blog and if you are publishing content on your blog on an ongoing basis, why spend effort on writing content for another platform like LinkedIn?

Copywriter for LinkedIn articles.

Most of the LinkedIn users are looking for business or employment opportunities. That is why it is called a professional social network. Few people join LinkedIn just for social interactions.

Here are a few reasons why you should publish blog posts on LinkedIn:

Your contacts, including your prospective employers and business partners, are immediately notified.
Other LinkedIn users get to know more about your experience, expertise and nature of doing work and consequently, you can establish yourself as an authority figure in your subject area.
Your blog posts are quickly indexed by search engines because LinkedIn is a highly trusted social network and its publishing platform is indexed by the search engines like Google multiple times per second. Copywriting services for LinkedIn.
Your profile constantly has updated content giving people a reason to visit and check out your LinkedIn profile regularly.
People in your network can share your blog posts on their own timelines, giving you a larger audience that is not within your immediate circle. LinkedIn articles copywriter.
If your LinkedIn blog post is featured in LinkedIn Pulse, your exposure can increase exponentially.
When you link to your own website pages and blog posts from your LinkedIn posts, it is good for your SEO.
No need to have your own blog. Although, I wouldn’t make such a suggestion to you, but in case you don’t feel motivated enough to create and maintain a blog under your own domain, the next best option for you is publishing regular posts on LinkedIn either by yourself or with the help of an experienced content writer.

What are LinkedIn Articles?

What are LinkedIn articles?

LinkedIn articles are a platform-specific feature on LinkedIn that allows users to publish and share long-form written content with their connections and the wider LinkedIn community.

These articles serve as a means for professionals to showcase their expertise, share industry insights, and establish thought leadership in their respective fields.

Copywriter for LinkedIn articles.

LinkedIn articles can cover a wide range of topics, including career advice, industry trends, best practices, and personal experiences.

By creating and publishing articles on LinkedIn, individuals can enhance their professional reputation, expand their network, and engage with a targeted audience of professionals who are interested in their area of expertise.

How are LinkedIn Articles Different from Blog Posts Published on Your Own Website?

Difference between LinkedIn articles and blog posts published on your website.

LinkedIn articles and blog posts published on your own website have some key differences. Here are a few distinctions:

Platform and audience

LinkedIn articles are published directly on the LinkedIn platform, while blog posts are typically published on your own website or blog.

Copywriter for LinkedIn articles.

LinkedIn has a large professional network, making it a great platform to reach a specific audience of professionals and potential clients or employers.

Blog posts on your website can target a broader audience or be tailored to a specific niche.

Reach and visibility

LinkedIn articles have the advantage of being exposed to a wide network of professionals, including your connections and followers.

They can be discovered through LinkedIn’s search and recommendation algorithms. Copywriter for LinkedIn articles.

Blog posts on your own website may require more effort to promote and attract readers through search engine optimization (SEO) and social media sharing.

Networking and engagement

LinkedIn articles encourage engagement and interaction within the LinkedIn community.

Users can like, comment, and share articles, allowing for discussions and connections to be built around the content. Copywriter for LinkedIn blog posts.

On your own website, you have control over the comment section and engagement features, but the reach and networking potential may not be as extensive.

Branding and website traffic

Publishing blog posts on your own website allows for greater control over branding, design, and customization.

It helps drive traffic directly to your website, increasing its visibility and potentially converting visitors into leads or customers.

LinkedIn articles, on the other hand, can help enhance your personal brand within the LinkedIn community, driving traffic to your LinkedIn profile and potentially leading to new connections and opportunities. Copywriting services for LinkedIn.

Ultimately, the choice between LinkedIn articles and blog posts on your own website depends on your goals, target audience, and the specific benefits each platform offers.

Many professionals choose to utilize both channels strategically to maximize their reach and impact.

7 Ways to Write Effective LinkedIn Articles as a Content Writer – copywriting for LinkedIn

Writing effective LinkedIn articles as a content writer.

1. Understand Your Target Audience

Conduct research on your target audience within the LinkedIn platform to gain insights into their interests, needs, and preferences.
Tailor your content to address their pain points and provide valuable solutions, showcasing your expertise as a content writer.

2. Craft Attention-Grabbing Headlines

Create compelling headlines that capture readers’ attention and entice them to click and read your LinkedIn articles.
Incorporate relevant keywords and phrases to optimize your articles for search visibility within the LinkedIn platform.

3. Start with a Strong Introduction

Hook your readers from the beginning with a concise and engaging introduction that clearly states the purpose and value of your LinkedIn article.
Establish a strong opening that encourages readers to continue reading and explore the insights you’re about to share.

4. Structure Your Article Effectively

Organize your LinkedIn articles using clear subheadings and sections to enhance readability and comprehension. Copywriter for LinkedIn posts.
Use bullet points, numbered lists, and formatting techniques to break up the text and make it easier to digest.

5. Provide Valuable Insights and Expertise

Demonstrate your knowledge and expertise as a content writer by offering unique and valuable insights related to your industry or niche.
Support your claims and ideas with data, statistics, case studies, and examples to lend credibility to your LinkedIn articles.

6. Engage and Encourage Interaction

Foster engagement by posing thought-provoking questions, encouraging readers to leave comments, and inviting them to share their perspectives. Copywriter for LinkedIn articles.
Respond promptly to comments and engage in meaningful conversations with your audience, building a community around your LinkedIn articles.

7. Include a Clear Call-to-Action (CTA)

End your LinkedIn articles with a clear and actionable CTA that guides readers on the next steps to take.
Encourage readers to connect with you, visit your website, subscribe to your newsletter, or engage further with your content.

By implementing these strategies as a content writer, you can write effective LinkedIn articles that resonate with your target audience, drive engagement, and establish your professional presence within the LinkedIn community.

What is LinkedIn newsletter publishing? Copywriter for LinkedIn

What is a LinkedIn Newsletter?

Just like you publish an electronic newsletter using platforms like MailChimp and Constant Contact, LinkedIn has its own newsletter publishing platform.

Other LinkedIn members can subscribe to your newsletter. When you publish a newsletter, it is automatically broadcast to all the subscribers, and they get the edition in their inbox.

It is just another form of publishing longform content using the LinkedIn platform. It may be same as writing LinkedIn articles but when you write and publish a newsletter using LinkedIn, your issue is emailed to every subscriber.

I think this is a little better than publishing articles on LinkedIn because people who are interested in your views practically subscribe to receive email notifications from you whenever you publish your newsletter.

Think it this way: people who have subscribed to your LinkedIn newsletter have already established contact with you on LinkedIn. They are either following you or they have added you as their contact. On top of that they have also opted to receive your email notifications. This means, they are really serious about hearing from you and wouldn’t like to miss your updates.

There are some preconditions before you can publish your LinkedIn newsletter:

You must have at least 500 connections.
You should have published at least one article on LinkedIn.
All sections of your profile must be complete.
You have a profile photo and a background photo.

When you fill up the form to create a LinkedIn newsletter, it needs to be approved. Once it is approved, you can publish your LinkedIn newsletter.

Content writing for publishing a successful LinkedIn newsletter

Content writing for LinkedIn newsletter publishing.

As a content writer for your LinkedIn newsletter, I can assist you in publishing a successful newsletter by providing the following valuable services:

Content Strategy and Planning:

Develop a content strategy tailored to your goals and target audience.
Plan the topics, themes, and overall structure of your LinkedIn newsletter.

Engaging Content Creation:

Craft well-written and engaging articles for your LinkedIn newsletter.
Use storytelling techniques to captivate your readers and create a connection. Copywriting services for LinkedIn

Brand Consistency:

Ensure that your LinkedIn newsletter reflects your brand voice and identity.
Maintain consistency in tone, style, and messaging throughout your content.

Industry Research and Insights:

Stay updated with the latest trends, news, and insights in your industry. Copywriting services for LinkedIn. Copywriter for LinkedIn posts
Incorporate relevant and timely information to provide value to your readers.

Optimize for SEO:

Implement effective SEO strategies to improve your newsletter’s visibility.
Conduct keyword research and optimize your content for search engines.

Compelling Headlines and Introductions:

Craft attention-grabbing headlines and introductions that entice readers.
Use persuasive language and curiosity to compel readers to continue reading.

Formatting and Visual Appeal:

Format your content for easy readability, using subheadings, bullet points, and short paragraphs. Copywriter for LinkedIn articles.
Incorporate relevant visuals, such as images or infographics, to enhance engagement.

Call-to-Action Implementation:

Strategically include compelling CTAs that encourage readers to take desired actions.
Prompt readers to engage with your content, share it, or connect with you on LinkedIn.

Editing and Proofreading:

Thoroughly edit and proofread your LinkedIn newsletter for grammatical accuracy and clarity.
Ensure that your content is error-free and polished before publication.

I can help you with various aspects of your LinkedIn newsletter, including content strategy, content creation, brand consistency, industry research, SEO optimization, attention-grabbing headlines, readable formatting, effective CTAs, editing and proofreading, and performance tracking.

I can make sure your LinkedIn newsletter succeeds in reaching and engaging your target audience.

As a professional content writer, here are my 5 tips on how to write effective posts for LinkedIn

5 tips on writing effective posts for LinkedIn

1. Write your LinkedIn posts keeping your target audience in mind

Remember that the entire purpose of publishing posts on LinkedIn – whether you work with a content writer or write by yourself – is to attract your prospective customers, clients and business partners to your profile.

If you want to attract people who are looking for a content writing service or in near future would like to work with a professional content writer, I would write my LinkedIn posts keeping that in mind.

To target clients looking for high-quality content that is research-based, authoritative and compelling, I would write quality content backed with data, research and sources. A big part of my focus would be flawless writing that communicates clearly.

2. Use primary keywords and longtail keywords

As a trained SEO content writer, I naturally right optimized content. Many people, when they are in the flow, somehow end up ignoring their keywords. Just like any other search engine, keywords in your posts are very important for LinkedIn too.

Your prospective business partners are constantly searching for authoritative content and for that they use the inbuilt LinkedIn search engine.

Copywriter for LinkedIn posts.

There is no need to go overboard, but all the relevant keywords that represent the gist of your LinkedIn post, must be present in your text. For example, on this webpage (although, it is not being published on LinkedIn) you can easily find words like “LinkedIn posts”, “content writing service” and “content writer”.

3. Use headlines to make your LinkedIn posts scannable

Headlines help you highlight the main topics you are covering in your LinkedIn post. While providing my content writing services I put lots of stress on creating compelling and relevant headlines. Headlines also help me organize the flow of my posts in a logical manner.

Just as search engines like Google and Bing use keywords used within headlines, so does the LinkedIn search engine. Hence, formulate your headlines with lots of deliberation.

4. Publish posts on LinkedIn regularly

This is where the services of a content writer can be invaluable. Even if you write decently well, since writing is not your profession, you may find it difficult to publish posts on LinkedIn on an ongoing basis, which is a must if you want to increase your visibility on the professional networking platform.

Every business wants to increase its visibility. Businesses and professionals who are serious about increasing their visibility on LinkedIn, publish as frequently as possible. Although you cannot out-do everyone, you must maintain a schedule. Increasing your visibility on LinkedIn through publishing posts is a long-term undertaking. Very effective, but long-term. So, have patience, and have a plan.

5. Use images to enhance your LinkedIn content

Although, as a hired content writer providing images is not normally my content writing responsibility, I highly recommend that you use good quality images and graphics when publishing posts on LinkedIn.

Visual appeal is as important as your text quality and besides, when you share your posts, it is the image part that is highlighted the most and draws people to your latest post (or whichever post you are sharing at that time).

Two most important things about publishing posts on LinkedIn are: quality and regularity. My content writing services can provide you both.

7 Reasons to Hire a Content Writer for Your LinkedIn Articles

Why you should hire a content writer to write on LinkedIn articles.

1. Expertise in Content Creation

A skilled content writer possesses the knowledge and experience to create engaging and impactful LinkedIn articles. Copywriting services for LinkedIn.
They understand the nuances of crafting content tailored to LinkedIn’s professional audience, ensuring it resonates effectively.

2. Professional Writing Skills

A content writer brings exceptional writing skills, including grammar, structure, and storytelling techniques, to enhance the quality of your LinkedIn articles.
They can deliver articles that are concise, compelling, and free of errors, leaving a positive impression on readers.

3. Time and Efficiency

Hiring a content writer saves you valuable time and effort, allowing you to focus on other important aspects of your work or business.
They can efficiently research, draft, and edit your LinkedIn articles, ensuring timely delivery without compromising quality.

4. Industry Knowledge and Research

Content writers often have experience across various industries and can quickly grasp the specifics of your field.
They conduct thorough research to stay updated with industry trends and gather relevant information to enrich your LinkedIn articles.

5. Thought Leadership and Branding

A skilled content writer can help position you as a thought leader in your industry through well-crafted LinkedIn articles.
They can shape your ideas and expertise into compelling narratives, solidifying your professional brand and boosting your credibility.

6. Tailored Messaging and Audience Engagement

Content writers excel at tailoring content to specific audiences, and they can adapt your LinkedIn articles to resonate with LinkedIn’s professional user base.
They understand how to write in a way that sparks interest, encourages engagement, and prompts readers to take action, such as connecting or reaching out to you.

7. Optimization for LinkedIn Algorithms

A content writer familiar with LinkedIn’s algorithms can optimize your articles to improve visibility and reach.
They employ SEO techniques, use relevant keywords, and craft headlines and descriptions that capture attention and increase the chances of your articles being recommended to LinkedIn users.

By hiring a content writer for your LinkedIn articles, you can leverage their expertise, save time, enhance your brand, engage your audience, and increase the impact of your content within the LinkedIn community.

Content writing services for publishing blog posts on LinkedIn

If you want to consolidate your presence on LinkedIn through publishing authoritative and quality blog posts, I can provide you blog writing services.

Two things are very important if you want to benefit from the LinkedIn publishing platform through publishing blog posts:

Your content must be well written, professional, engaging and informative. Remember that it’s mostly professionals who will be reading your content, so, keep that in mind.
You must write and publish content on LinkedIn on regular basis if you want to remain in front of prospective employers and business partners. Only through publishing regular content you can make them notice your name and your professional abilities.

I can provide both these things. I’m a professional content writer who has been providing content writing services for more than 15 years to people and businesses from all over the world.

My writing style is clear and communicative. I can quickly adapt to your organizational temperament and then write the blog posts accordingly.

I can write the following blog posts for LinkedIn for your business:

Blog posts explaining a business concept.
Instructional blog posts on how to solve certain problems.
Blog posts describing case studies – how you have helped a client.
Explaining technical concepts.
Responding to other blog posts.

I use international writing style. If you have a style guide, you can give it to me, and I can easily follow it.

If there is a list of jargon words that you would want me to use, I can incorporate them.

I can also incorporate keywords for better search engine rankings and making it easier for other LinkedIn users to find your blog posts using the LinkedIn search engine.

My writing is automatically SEO friendly.

I refrain from stuffing keywords unnecessarily, but I can seamlessly integrate your important keywords and phrases.

Want to know more about how I can help you write and publish compelling LinkedIn blog posts with my content writing services? Contact me today.

Copywriting services to increase leads and sales

Copywriting services
Improve conversion rate
Get more leads
Make more sales
Improve search engine rankings

Table of contents

How a copywriter can help you achieve your business goals.
How can I help you increase your leads and increase your sales?
What does generating leads through copywriting mean?
My copywriting services will increase your conversion rate.
Do my copywriting services improve your SEO?
How can my copywriting services help your business?
The process that I follow during my copywriting services.

I can help you increase your leads and increase your sales with my copywriting services.

Get more leads. Get more sales.

I understand that as a business it is very important for you to improve your website’s conversion rate.

You must get more leads from direct traffic as well as from traffic from search engines.

Don’t worry. My copywriting services can help you get more leads and more sales.

Are you struggling to reach new customers and boost your sales?

Tired of spending money on marketing campaigns that don’t bring in results?

Want more leads? Want more sales?

Then it’s time to hire my copywriting services!

A skilled copywriter can transform your words into powerful magnets that attract new leads and convert them into paying customers.

They understand the psychology of persuasion and know how to craft irresistible messages that resonate with your target audience.

Here’s how a copywriter can help you achieve your business goals:

Capture Attention: In today’s noisy world, it’s hard to get noticed. A copywriter will create attention-grabbing headlines and captivating copy that immediately draws people in. More leads and more sales with my copywriting services.
Build Trust: People buy from people they trust. A copywriter will establish your brand as an authority in your industry, building credibility and trust with your audience.
Highlight Benefits: People don’t just buy products or services; they buy solutions to their problems. A copywriter will focus on the benefits your offerings provide, making it clear how you can solve your customers’ pain points. Copywriting services.
Spark Emotions: Emotional connections drive purchasing decisions. A copywriter will tap into your audience’s emotions, creating a sense of urgency and desire that leads to action. More leads.
Craft Compelling CTAs: A strong call to action is like a road sign, directing people towards the next step. A copywriter will create clear and enticing CTAs that encourage your audience to take action.

Investing in a copywriter is an investment in your business’s growth.

Let the power of words work for you and watch your leads and sales soar!

As a professional copywriter, how can I help you increase your leads and increase your sales?

My main focus as your copywriter is to understand the problems your target customers and clients are facing and then writing copy to solve their problems.

Does you copywriting convince that it solves problems?

This is what your business does, right?

Someone has a problem, and you provide a solution.

The problem often lies in the fact that you or your copywriter is unable to convince your prospective customers and clients that you can solve their problem.

To increase your leads, the text on your website must have a purpose.

To increase your sales, you must know what is the purpose of all that text on your website.

Long gone are the days when people wrote for their websites just to improve their SEO thinking that if they got enough traffic, it will automatically generate more business.

“Long gone” is not an apt phrase as I still see people obsessing over SEO and paying scant regard to the actual factors that can help them increase their leads and increase their sales.

Just focusing on SEO might have worked when fewer businesses were online. It was easier to generate more traffic. Even spam could get you business.

With increasing competition, this approach no longer works.

People would click links out of curiosity, just for the fun of it.

Remember that banner ad that had a fast-moving monkey prompting you to click the monkey, and when you clicked the monkey, you were taken to a totally unrelated website that had nothing to do with monkeys?

Despite knowing what was in store, people clicked the monkey.

Now, people no longer click the monkey.

To increase your sales your copywriting must offer something convincing, to first get people to your website, and then to believe in what you are telling them.

They need to believe you enough to spend their hard-earned money on your business.

Copywriting to generate more leads and sales isn’t just about writing well and convincingly, although, they are the most important components of successful copywriting.

You also need to hook your readers, and then keep them hooked.

I can help you with that.

For example, the purpose of your headline must be to make people read the first sentence of your copy.

The purpose of your first sentence is to make people read the second sentence.

The first paragraph must leave people hanging with so much curiosity that they immediately want to read what is there in the second paragraph.

Copywriting services.

This goes on with the entire copy until the reader has read till the end and has totally grasped the essence of your message.

To increase your sales, your copywriter must make your reader read the entire thing.

I can achieve this with my copywriting skills.

I know how to weave a narrative around a product or a service. I know how to keep people interested. I know how to write convincingly.

What does generating leads through copywriting mean?

To understand this, you need to first grasp what are leads.

More leads. More sales.

Leads are people who have shown some interest in your business.

They’re not necessarily ready to buy from you, but somehow, they have reached out to you.

I provide content writing & copywriting services.

Using my contact form, you inquire about my services and how I can help you write convincing website content.

Or maybe you want me to write the copy of your email marketing campaign.

You are a hot lead.

You are ready to do business with me.

Or maybe you have just asked normally how copywriting services work.

You are just toying with the idea of hiring a professional copywriter for your business website.

You haven’t yet made up your mind.

Nonetheless, you write to me.

You are a lead.

So, basically, leads are people who have sent you an email expecting a reply from you or who have called you expecting that you will give them more information by either calling back or through email.

Leads are people who are eager to hear from you.

When they hear from you, they will pay attention.

You won’t catch them off guard when you contact them.

Now, people don’t just reach out to you unless they are moved enough.

It takes effort to make a phone call or submit a contact form or write an email.

They will come to your website, read the text and then decide whether to reach out to you or not.

If the text does not convince them, they will move on to another website.

Whether they come across your contact information through social media or your website, something must be there to move you to contact you.

My copywriting services give you that “something”.

My copywriting services will increase your conversion rate

It’s no big deal getting traffic to your website.

Even black hat SEO can get you tons of traffic.

What matters is, how many people convert.

How many leads you get.

How much can your copywriting sell?

How many sales you make.

When I write copy for your website, more people will be moved to contact you and eventually, buy from you.

How do I do that?

My writing style is conversational but informative.

I have a professional tone, but I can still sound personal.

I know how to understand your customer’s problems and then write copy accordingly.

Through my copywriting, I will convince them that you have got what they need.

This will motivate them to contact you. Hence, a better conversion rate.

A higher conversion rate directly translates into more leads.

This means that a greater percentage of the people who visit your website, see your ad, or read your email will take the desired action, whether it’s signing up for a newsletter, making a purchase, or requesting a quote.

My copywriting services can help you improve your conversion rate in several ways:

Compelling headlines and copy: I can create attention-grabbing headlines and engaging copy that will capture the interest of your target audience and make them want to learn more.
Clear and persuasive messaging: I can craft clear and persuasive messaging that highlights the benefits of your offerings and convinces your audience to take action.
Strong calls to action: I can write compelling calls to action that tell your audience exactly what you want them to do and make it easy for them to take the next step.
Emotional connection: I can tap into your audience’s emotions, creating a sense of urgency and desire that leads to action.

By improving your conversion rate, I can help you generate more leads from your existing marketing efforts.

This means that you can reach a wider audience and ultimately generate more sales.

Here’s a simple example to illustrate the relationship between conversion rate and leads:

Let’s say you have a website that receives 100 visitors per day.

If your conversion rate is 1%, then you will generate 1 lead per day.

However, if you can improve your conversion rate to 2%, then you will generate 2 leads per day.

This is a 100% increase in leads!

As you can see, even a small improvement in your conversion rate can have a significant impact on your lead generation efforts.

By hiring me as your copywriter, you can invest in one of the most effective ways to improve your conversion rate and generate more leads for your business.

Do my copywriting services improve your SEO?

SEO these days is all about providing relevant content and user behavior when people are on your website.

A big SEO factor these days is your bounce rate.

Do people immediately leave your website after finding your link in search results because they didn’t find relevant information?

If you have a higher bounce rate your search engine rankings deteriorate

My copywriting services keep people on your website.

I write in an engaging manner.

I don’t beat around the bush.

I can narrate a story.

Basically, when people come to your website, they will want to hang around and read stuff.

This in turn will have a positive impact on your SEO.

What about keywords?

Do I use keywords in copywriting?

Yes.

Provided you stick to the topic, you automatically use the right keywords and then this automatically benefits your SEO.

For example, the purpose of this webpage is to convince you that I can help you increase your leads and increase your sales with my copywriting services.

So, obviously, I’m going to talk about copywriting services and increasing your leads and sales and consequently, the text should be automatically optimized for these terms.

Generating more leads and consequently, making more sales is all about convincing people.

This, I achieve through my copywriting services.

SEO copywriting services improve search engine rankings by creating content that is tailored to be easily understood by search engines and relevant to users.

These services incorporate primary keywords, which are the main terms related to the topic, and secondary keywords, which support the main idea.

When someone searches using specific keywords, search engines look for relevant content.

By including these keywords naturally in the copy, SEO copywriting signals to search engines that the content is relevant.

This helps the content to rank higher in search results.

Using primary and secondary keywords strategically in the copy helps to attract more traffic to a website.

However, it’s not just about getting people to the site – it’s also about keeping them there and encouraging them to take action.

SEO copywriting not only focuses on search engine visibility but also on engaging readers.

By creating content that is informative, valuable, and easy to understand, it increases the likelihood that visitors will stay on the site, explore further, and eventually convert, whether that means making a purchase, signing up for a newsletter, or taking another desired action.

In summary, SEO copywriting services use targeted keywords to improve search engine rankings and create content that not only attracts more visitors but also convinces them to take action, ultimately improving both search rankings and conversion rates.

How can my copywriting services help your business?

Elevate your brand with compelling and memorable messaging.
Attract and engage your target audience through persuasive content.
Boost website traffic with SEO-optimized copy that ranks higher on search engines.
Increase conversions by crafting clear and persuasive calls-to-action.
Establish authority in your industry with informative and well-researched content.
Build trust and credibility with transparent and authentic communication.
Tailor your message to resonate with specific customer segments.
Enhance brand consistency across all communication channels.
Capture and maintain audience attention with concise and impactful writing.
Differentiate your business from competitors with a unique and compelling voice. More sales.
Optimize product descriptions to highlight benefits and drive sales.
Create shareable and viral content for increased brand visibility.
Improve user experience through clear and user-friendly website copy. Mold leads.
Develop compelling email campaigns that drive engagement and conversions.
Craft persuasive social media posts to expand your online presence.
Tell your brand story effectively to connect emotionally with your audience. More sales.
Adapt your messaging for different platforms and target demographics.
Simplify complex information to make it easily digestible for your audience.
Conduct A/B testing to refine and improve the effectiveness of your copy.
Stay current and relevant by continuously updating and refreshing your content.

The process that I follow during my copywriting services

Understand the Client’s Goals: Clarify the business objectives and messaging goals with the client.
Conduct Market Research: Research the target audience, competitors, and industry trends. More leads
Define the Target Audience: Identify and understand the specific audience for the copy.
Craft a Creative Brief: Develop a clear and concise creative brief to guide the copywriting process.
Keyword Research (if SEO is involved): Conduct keyword research to optimize the copy for search engines. More sales
Outline the Copy Structure: Create an outline to organize the content logically and effectively.
Write a Compelling Headline: Craft a captivating headline to grab the audience’s attention.
Create Engaging Introduction: Develop an introduction that hooks the reader and sets the tone.
Write Persuasive Body Copy: Communicate the key messages persuasively in the body of the copy.
Incorporate Clear Call-to-Action: Include a strong and clear call-to-action to prompt desired actions. More sales
Edit for Clarity and Conciseness: Review and edit the copy for clarity, conciseness, and coherence.
Check for Grammar and Spelling: Ensure the copy is free from grammar and spelling errors.
Optimize for SEO (if applicable): Implement SEO best practices to enhance online visibility.
Seek Client Feedback: Share the draft with the client and incorporate feedback.
Revise and Refine: Make necessary revisions based on client input.
Finalize the Copy: Prepare the final version of the copy for delivery.
Coordinate with Design Team (if needed): Collaborate with designers to ensure copy integrates seamlessly with visuals.
Review and Approve: Have the client review and approve the final copy.
Deliver the Copy: Provide the finalized copy to the client in the preferred format. Copywriting services
Monitor Performance and Iterate: Track the performance of the copy and iterate based on data and feedback.

Need a copywriter for your business to generate more leads and sales? Contact me today.

Content writing for event marketing

Content writing for event marketing

When you think of event marketing, there are two sides to it: using an event to market your brand or business, or marketing the event itself as a stand-alone activity.

Whether you want to use a specific event to promote your brand or business or you want to promote a commercial event, the success of your event is very crucial, and this is where, my content writing services can help you.

How event marketing helps your business

You need to establish long-lasting relationships with your customers and clients. For this, you can organize an exhibition or a seminar in which you can invite people to listen to you, see a presentation or see your product or service in action. It can be a book launch. It can be a webinar. It can be a product launch. This is one type of event.

Another event is, the event itself. Suppose you want to host a leadership development workshop in which you teach business managers how to lead and grow businesses. You make money by organizing such events. It matters how many people attend.

Similarly, if it is a networking event for which people are ready to pay in order to be able to meet prospective business partners, it is important that maximum number of people get to know about the event.

To promote the event, you need to market it.

Content writing services for event marketing

There are two ways you can market an upcoming event. You can go the conventional way – advertisements.

You can use content to create a presence or raise awareness about the event so that people become interested in knowing more about it and then eventually, buying tickets to attend it.

Unless you are a known brand conventional advertising doesn’t help much. Attending an event is an emotional decision and you cannot make people take emotional decisions through advertising. You need to create a presence, and such a presence can only be created through publishing content regularly.

For marketing your event I can write

Informative and subject-specific blog posts
Informative and subject-specific articles
Press releases
Sustained email campaigns
Sustained social media updates
Landing page copy
Case studies and white papers
Website content

Why do you need my content writing services for event marketing?

As mentioned above, attending an event takes effort. It is not just money, though, since buying the ticket to an event can be costly, it is also about time commitment.

People who come to your event expect to be transformed.

They want to take back something they can use to grow their businesses or improve their lives. You cannot just convince someone that you can change his or her business or life in merely an advertisement.

Through my sustained content writing services, I can help you create an engaging presence among your target audience.

Ideally, content marketing for any event must begin 6-8 months in advance. But even if you don’t have that much time, high-quality content can get you people’s attention. If your content is good, then your event must also be good.

Looking for quality and dependable content writing services for event marketing? Contact me today for more information.

Content writing and copywriting services for Facebook posts

The image shows a caption for content writing and copywriting for Facebook

Content writing and copywriting services for Facebook

Want to engage and entertain your Facebook audience with highly relevant posts?

Want people to like your posts? Want them to share your posts? Want them to leave comments?

You need to write something worth responding to.

Engagement is the key to success on Facebook. The more people engage with you, the stronger relationship you have with them.

Social media and social networking websites like Facebook have a great reach. In fact, if Facebook was a country, it would be the largest country in the world.

But this is rhetorical. Just because there are billions of people on Facebook doesn’t mean you can generate a ton of business from the website or the app without much effort or strategy.

You have already tried. You know it doesn’t work.

You have also spent money. You have discovered it doesn’t work too.

This is where my content writing and copywriting services for Facebook posts and campaigns can help you.

Facebook is powerful. But since everyone is on Facebook, it is very difficult to pay attention to certain posts unless they are very compelling and highly relevant.

Yes, you can post images and videos and if you can create original images and videos, well, that’s great.

I can help you with writing.

Even when you are posting images and videos, they must be accompanied with a well-written message.

Content writing and copywriting for Facebook marketing according to your audience

You may think what’s the big deal about writing Facebook posts? You hardly need 25-50-100 words.

Anyone can do that.

If you think anyone can do that, then you are right. Then I don’t know why you are reading this.

But, if you think you need professional help writing your Facebook posts, you are at the right place.

Writing engaging Facebook posts means speaking the language of your audience. At the same time, maintaining a conversational tone.

Whatever you write, it should be professional, casual and direct. Every post must talk to your individual fans and followers. If you don’t talk to them directly, you have no positive impact.

I will understand your brand personality.

I will understand your audience.

Then I will write the way people like to read on Facebook.

Catchy, shorter sentences. To the point. But great meaning.

Want to know how I can help you create and maintain the right buzz on Facebook with my content writing and copywriting services?

Contact me for more information.

Are you a B2B company? Then my copywriting services can help you

The image shows a B2B working environment

B2B copywriting services

Looking for copywriting services for your B2B company?

Want to boost your sales with copywriting of your B2B business?

Table of contents

Fundamental tenets of copywriting
The main differences between B2B and B2C copywriting
Main challenges when writing copy for a B2B company
Copywriting to communicate what value you deliver as a B2B company
Why qualified copywriting services matter to a B2B company?
I offer copywriting services for B2B marketing
When am I writing sales copy for your B2B company?
Best strategies to write copy for a B2B company to improve conversion rate as well as search engine rankings
My copywriting process when I’m writing for a B2B company

A B2B business sells products or services to other businesses.

It does not sell directly to individual consumers.

Rather, a B2B company focuses on business customers.

B2B companies market to and negotiate with other companies.

Revenue for the selling B2B company comes from other businesses rather than individual consumer sales.

I’m a copywriter who can help your B2B company get more business partners, customers and clients.

Fundamental tenets of copywriting

Whether you are a B2B company or B2C company, the fundamental tenets of copywriting are:

Communicate what value you deliver.
Write in a manner that people can relate to you.
Keep them hooked to your writing.
Continuously connect with your customers.
Ultimately, copywriting must help you increase your revenue.

I keep all these points in mind when writing individual sentences and paragraphs.

Some business to business examples are G Suite and Dropbox for Business; QuickBooks and SalesForce.

If your business helps another business do better business, you belong to a B2B company list.

The main differences between B2B and B2C copywriting

Difference between B2B and B2C copywriting

Target Audience: B2B copywriting speaks directly to businesses, focusing on decision-makers and professionals, while B2C targets individual consumers. B2B company
Complexity of Language: B2B copy often uses industry-specific jargon and technical language, catering to a more knowledgeable audience compared to the simpler language used in B2C. Copywriting services
Emphasis on Value Proposition: B2B copy highlights the practical benefits and long-term value of a product or service for the business, emphasizing ROI.
Relationship Building: business-to-business focuses on building long-term relationships, emphasizing trust and reliability, as business transactions are often ongoing partnerships.
Problem-Solving Approach: Identifies specific business challenges and positions the product or service as a solution, addressing the practical needs of the business.
Longer Sales Cycle: Transactions typically involve a more extended decision-making process, so the copy may need to nurture leads over an extended period.
Personalization for Businesses: B2B copy often tailors messages to the specific needs, challenges, and goals of a particular business, demonstrating a deep understanding.
Data and Statistics: Relies on data, statistics, and case studies to validate claims and prove the product’s effectiveness in a business context.
Professional Tone: Maintains a formal and professional tone to align with the corporate environment and resonate with business decision-makers.
Educational Content: Frequently includes informative content, educating the audience about industry trends, challenges, and innovative solutions. B2B company
Multiple Decision-Makers: Addresses the fact that purchasing decisions often involve a group of stakeholders within a business, each with different concerns and priorities.
Customization and Flexibility: Emphasizes the adaptability of products or services to meet the unique requirements of a business, highlighting customization options.
In-Depth Product Descriptions: B2B copy provides detailed information about product features, specifications, and capabilities, catering to the technical understanding of the business audience. B2B company
Industry Authority and Thought Leadership: Positions the brand as an authority in the industry, showcasing expertise and thought leadership through content.
Emotional Appeal in a Professional Context: May incorporate emotion, but it’s presented in a more subtle manner, appealing to the emotional aspects of business decisions without being overly emotional. Copywriting services
Focus on Long-Term Benefits: B2B copywriting emphasizes the long-term benefits and impact of the product or service on the overall success and growth of the business. B2B company
Clear Call-to-Action for Businesses: Includes a clear and compelling call-to-action, directing businesses on the next steps in the buying process or partnership development.
Industry-specific Testimonials: Often includes testimonials or endorsements from other businesses within the same industry, adding credibility. B2B company
Regulatory Compliance and Standards: May address regulatory compliance and adherence to industry standards, assuring businesses of the legality and reliability of the product or service.
Cost Justification and ROI: Explicitly outlines how the investment in the product or service will generate a positive return on investment for the business, focusing on cost justification.

Main challenges when writing copy for a B2B company

Main challenges when writing B2B copy

Industry Complexity: Crafting clear and concise copy for B2B often involves navigating complex industries, making it challenging to simplify technical information. B2B business
Targeting Multiple Decision-Makers: Addressing the diverse concerns and priorities of various decision-makers within a business complicates the creation of focused and persuasive content.
Extended Sales Cycle: Managing content that resonates throughout a prolonged sales cycle requires sustained engagement strategies and a nuanced understanding of buyer behavior. B2B company
Limited Emotional Appeal: Balancing the need for emotional connection in B2B without compromising the professional tone poses a continual challenge.
Data Overload: Incorporating data and statistics to validate claims without overwhelming the audience demands a delicate balance in the copy. B2B company
Differentiation in a Crowded Market: Establishing a unique selling proposition and differentiating the B2B brand from competitors requires strategic and creative messaging. Copywriting services
Navigating Regulatory Constraints: Adhering to industry regulations and standards while maintaining compelling and persuasive language can be a delicate balancing act.
Educating the Audience: Simplifying complex concepts and industry-specific jargon to educate the audience without losing their interest presents a constant challenge. B2B company
Building Trust and Credibility: Gaining the trust of businesses through the copy involves consistent messaging that showcases expertise and reliability.
Adapting to Industry Trends: Keeping content relevant and aligned with ever-evolving industry trends requires constant monitoring and adjustment.
Addressing Risk Aversion: Acknowledging and overcoming the inherent risk aversion in B2B purchasing decisions necessitates careful framing of benefits and risk mitigation strategies.
Balancing Formality and Creativity: Maintaining a professional tone while injecting creativity into the copy to capture attention poses a continuous challenge. B2B company
Aligning with Sales Teams: Ensuring that the copy aligns seamlessly with the efforts of the sales team, providing support at every stage of the sales funnel, is an ongoing challenge.
Conveying Customization without Complexity: Articulating the customization options available without overwhelming the audience with details requires careful wording.
Generating Urgency in a Professional Context: Creating a sense of urgency for B2B buyers without resorting to high-pressure tactics demands a nuanced approach.
Overcoming Skepticism: Addressing the inherent skepticism in B2B decision-makers requires persuasive and evidence-backed copywriting. B2B company
Managing Diverse Audience Needs: Juggling the needs of audiences across various industries and business sizes necessitates adaptable messaging strategies. Copywriting services
Measuring and Demonstrating ROI: Articulating the return on investment in a tangible and quantifiable manner is an ongoing challenge in B2B copy.
Ensuring Consistency Across Channels: Maintaining a consistent brand voice and message across various platforms and channels requires careful coordination.
Optimizing for Search Engines: Balancing the need for SEO optimization with engaging and informative content adds an additional layer of complexity to B2B copywriting.

Copywriting to communicate what value you deliver as a B2B company

The copywriter must be able to communicate the true value of your business

This is one of the most important aspects of writing copy for a B2B company.

Usually when I’m writing content it is to educate and inform consumers about the capabilities of my B2B client.

But as a copywriter, I focus more on the value the B2B company delivers once people decide to work with the company.

I write for different types of B2B companies – sometimes even for those companies who already have their copy written but are observing that the writing is not delivering.

One of the biggest reasons why copywriting fails B2B companies is that it does not communicate the true value the company delivers.

For example, if you decide to hire my copywriting services, it goes without saying that I write exceptionally well.

You are paying for good quality copywriting. That goes without saying.

But, what value do I deliver?

My copywriting helps you generate more leads, increase sales and improve your search engine rankings.

These are the values that I deliver.

These are the values that I must communicate to you while you’re going through information on my website and trying to decide whether you should hire me or not.

Why qualified copywriting services matter to a B2B company?

In the B2B landscape, the stakes are higher. The money that you spend on products and services, isn’t just on the higher side, it also has a direct impact on the growth of your business.

For example, if you are a B2B company and you want to hire my copywriting services, your business depends on what I write.

People will come to your website or landing page, go through the information (that I’ll be writing) and then decide the future course of action.

My writing may send them away or may convince them to buy from you.

So, naturally, you need to be very careful before you hire me as a copywriter for your B2B business.

In fact, as a side note, when some B2B clients are reluctant to pay my usual rates, I immediately know that they don’t understand the true value of the written word on their website.

Your business depends on what’s written on your website.

If people are not impressed with your writing, if your writing is not convincing, if your writing does not communicate what value you can deliver, people won’t do business with you.

So, on this page, I’m going to help you make up your mind if you need a copywriter for your B2B website. And if you feel confident enough to hire me as your copywriter.

I offer copywriting services for B2B marketing

The image shows a professional copywriter

When people come to my website, they assume I write content, even when they expect me to write copy.

There’s a difference.

Although elsewhere on my website I’ve explained the difference between content writing and copywriting in detail, I’ll quickly touch upon the topic here.

Content writing is about informing and educating. It’s also about SEO.

Content is crucial for content marketing.

You use content writing to fill up your website or blog with lots of useful information that people can consume, educate themselves and then decide to do business with you.

You can also use content writing to write content for other websites – other blogs and online publications and social media and social networking websites like Facebook, Instagram and Twitter – and then use your content to boost inbound marketing.

Through content writing you explain to people what your product or service does, how it solves problems and it makes people’s lives easier. You also tell the search engines like Google what sort of information is mostly on your website so that accordingly they can analyze and rank your content.

Copy writing sells and convinces.

The purpose of copy writing is to turn casual visitors and to paying customers and clients.

It may also be about SEO, and it may also be about informing and educating, but mostly it is about selling. The result of every copywriting exercise is to sell or to encourage the other person to click your “call to action” icon, button or link.

It’s persuasive.

With content writing, people read, appreciate, and then go on with their lives.

With copywriting, they decide to spend money on your product or service.

This is the biggest difference: with content writing you inform and educated, with copywriting you sell.

With this out of the way, while I write content, I’m also an experienced copywriter, which means, I can help you sell more with my writing skills.

When am I writing sales copy for your B2B company?

Writing B2B sales copy

When you want me to sell.

It can be your homepage. Your services page. Your products and services descriptions page.

When you want people to do business with you after having read the copy present on your webpage, it becomes copywriting.

When you send an email urging people to buy from you, I’m not writing as a content writer for your B2B email marketing campaign, I’m writing as a copywriter.

Best strategies to write copy for a B2B company to improve conversion rate as well as search engine rankings

Understand the Audience: Research and understand the target B2B audience’s needs and challenges.
Craft a Compelling Headline: Create attention-grabbing headlines that highlight key benefits.
Focus on Unique Value Proposition: Clearly communicate the unique value the B2B company offers in the market. B2B business
Use Power Words: Integrate persuasive power words that evoke emotion and prompt action.
Prioritize Clarity: Ensure the copy is clear, avoiding jargon that might confuse the audience.
Highlight Benefits Early: Emphasize the benefits of the product or service right from the beginning. B2B company
Create a Sense of Urgency: Encourage prompt action by incorporating urgency in the copy.
Leverage Testimonials: Include testimonials from satisfied B2B clients to build trust.
Optimize for Keywords: Research and incorporate relevant keywords to improve search engine rankings.
Write Engaging Meta Descriptions: Craft compelling meta descriptions to increase click-through rates from search results. SEO copywriting services
Utilize Emotional Appeal: Incorporate subtle emotional appeal, considering the professional context of B2B.
Offer Solutions to Pain Points: Clearly address and provide solutions to common pain points in the industry.
Personalize Messaging: Tailor the copy to resonate with the specific needs of different industries or businesses.
Use Case Studies: Showcase real-world examples and case studies to demonstrate success.
Create Long-Form Content: Develop in-depth content that adds value and positions the company as an industry authority.
Mobile Optimization: Ensure the copy is mobile-friendly to cater to users on various devices. B2B company
Build Internal Links: Strategically link to relevant pages within the B2B website for improved SEO.
Incorporate Visuals: Use infographics and images to break up text and enhance understanding.
Provide Clear CTAs: Clearly state calls-to-action, guiding visitors on the next steps to take.
Utilize A/B Testing: Experiment with different copy variations to determine the most effective. B2B copywriter
Address Objections Proactively: Anticipate and overcome potential objections in the copy. B2B company
Create Landing Pages: Develop dedicated landing pages with focused, conversion-oriented content.
Implement Schema Markup: Use schema markup to enhance search engine understanding of the content.
Ensure Fast Page Loading: Optimize website speed for a positive user experience and SEO benefits. B2B copywriter
Encourage Social Sharing: Craft copy that encourages readers to share on social media platforms. Copywriting services
Utilize Power of Numbers: Use statistics and data to add credibility and authority to the copy.
Build Thought Leadership: Share industry insights and position the company as a thought leader.
Implement Local SEO Strategies: Optimize content for local search if applicable to the B2B market.
Provide Clear Contact Information: Make it easy for potential clients to get in touch by prominently displaying contact details.
Monitor Analytics Data: Regularly analyze website and conversion data to identify areas for improvement.
Create FAQ Sections: Address common queries within the copy to enhance user experience.
Utilize Social Proof: Showcase awards, certifications, or partnerships to build credibility.
Optimize for Voice Search: Craft copy that aligns with the natural language used in voice searches. B2B copywriter
Utilize Power of Storytelling: Incorporate storytelling to make the copy more engaging and memorable.
Regularly Update Content: Keep the copy current and relevant to maintain search engine rankings.

My copywriting process when I’m writing for a B2B company

B2B copywriting process

The writing process is straightforward. You want people to read your copy and not just read, buy from you after reading it.

But, for that to happen, you need to capture their attention.

You must tell them something compelling, something that immediately grabs their attention and makes them read the next sentence. Something that keeps them on the proverbial edge of their seat.

People in B2B don’t like fluff. It’s serious business. The stakes are high. They will be spending lots of money on you if they get convinced.

Hence, they need real information. They are busy people, so you don’t want to waste their time. You don’t want to use extra words but at the same time, you want to use the right words to hit the right emotional chords.

If your copy is not emotional, they are not going to buy.

Yes, I can hear you saying that what has emotion got to do with their serious business decision?

Why do you go for a business lunch or a business dinner or a business breakfast?

When you make a presentation, why do you want to include attractive graphics and visuals?

Why do you want to have an elegant layout for your website?

Why do companies spend millions of dollars sometimes on a logo?

Emotional connection. You want to make an emotional connection. You need to appeal to something inside rather than simply talking about facts and figures.

I will also spend considerable amount of time understanding your product or service and what it exactly delivers to your end users. What impact it makes. How it benefits your buyers. Are your buyers really going to benefit?

After understanding your deliverables, I will try to understand your buyers.

What problems do they face? What worries do they have? What problem they plan to solve by buying your product or service? What stops them from buying your product or service? What are their apprehensions? What are their worries? What will make them happy and satisfied?

I will address all these issues as a copywriter.

My copywriting can sell more because I write my copy from the perspective of your users. I empathize with them. After all, they are the ones who will be buying from you.

Want to know more about my B2B copywriting services? Contact me today.

Landing page copywriting services to improve your conversion rate

Landing page copywriting services

My landing page copywriting services can help you improve your conversion rate.

Table of content:

Convert more with conversion-led landing pages.
What is a landing page and how can a proficient landing page copywriter help you?
20 characteristics of successful landing page copy writing.
Landing page copywriting shouldn’t be confused with copywriting for other sections of your website.
What are the benefits of hiring of copywriting services for your landing page?
Difference between landing page copywriting and landing page optimization?
I’m a copywriter who can increase the conversion rate of your landing page.

Copywriting services for landing page can improve your ROI and conversion rate.

I am an experienced landing page copy writer who can help you improve your on page conversion rate and reduce bounce rate.

A landing page is dedicated to a single KPI (Key Performance Indicator).

Copywriting for a landing page needs to be focused, to-the-point and of course, compelling. The call-to-action must be clearly defined.

Landing page copy writing services – Great landing page copywriting leads to better conversion rate.

Copywriting for a landing page is done keeping the precise profile of your audience in mind.

The person providing your landing page copywriting services knows that your landing page is not for everyone.

It is very specific and very targeted.

Important aspect of landing page copywriting services:

When writing copy for your landing page, it is very important to keep in mind from where the traffic is coming and what are the people coming to your landing page looking for?

As your landing page copywriter I will craft my writing according to the source from which you are getting traffic, whether it is PPC campaigns on search engines or social media websites.

Often, a landing page made for an AdWords campaign may be different from a landing page made for a Facebook campaign or and Instagram campaign.

Landing page copywriting services: Convert more with conversion-led landing pages

Convert more with landing page copywriting services

Your landing page has a huge responsibility to convert visitors into leads.

But without a salesperson there to address concerns or answer questions, the pressure is on your landing page to do all the work.

Think about how many times you’ve visited a landing page and felt confused, uninspired, or unsure of what to do next.

Those are all signs of a poorly designed landing page, and they’re costing you valuable leads.

My landing page copywriting services can help you create sales-winning landing page copy that not only converts visitors into leads but also makes a lasting impression. I will closely work with you to create landing page copy that is:

Tailored to your target audience.
Optimized for conversions from start to finish.
Written in a clear and engaging style that reflects your brand’s voice.
Perfectly balanced to highlight both features and benefits.

Landing page copywriting services: What is a landing page and how can a proficient landing page copywriter help you?

Copywriting services for landing page

As the name suggests, a “landing page” is a web page where people land – they arrive on your website.

Someone providing you copywriting services for landing page must clearly no the difference between your home page and your landing page.

A landing page can be a part of your sales funnel containing multiple landing pages or it can be a standalone web page designed to accomplish a single task.

This single task can be asking people to register for your seminar, contact you for your consulting services, buy your e-book, buy one of your products or subscribe for your email newsletter.

Your homepage is NOT your landing page. Make sure the person providing you copywriting services for landing page knows that.

Whereas your homepage represents your entire business, a landing page focuses on a single call-to-action.

In terms of improving your SEO, a landing page is where people land after coming across your link on Google.

If you have found this page on Google and have straightaway come to this page by clicking the link, it is a landing page.

But by strict definition, landing pages are normally used for PPC campaigns because in PPC campaigns, every click matters.

Hence, if, you are spending $100 every day on Google AdWords the copywriting on your landing page must do business of more than $100 to either break even or make profit.

For this to happen, your landing page must have a good conversion rate.

As an experienced landing page copywriter I can achieve that for you – I can improve your conversion rate.

Your conversion rate depends on what is written on your landing page.

This is where I can help you as a proficient landing page copy writer.

I know how to hook your visitors the moment they land on your landing page.

I know how to make them read each and every headline and sub-headline, each and every sentence, each and every paragraph, and each and every bullet point.

How do I achieve that?

When you decide to hire my landing page copywriting services I learn about your audience as much as possible.

I also thoroughly understand your product or service you are planning to promote through your landing page.

Then I make a connection between your audience and your product or service.

I find out what is the most compelling reason for people to buy your product?

What is the most pressing problem and how desperately are they looking for a solution?

Solving problems with landing page copywriting

When a person comes to your landing page, he or she should be immediately able to relate to what is written on your landing page.

On your landing page people don’t want to read long sentences. In fact, all the main expressions – headings, subheadings, the first few sentences, the bullet points – must be short and crisp and to the point.

Your landing page must also use the language people are familiar with.

From a person looking for a high-end gadget to someone looking for a blonde wig, the language must be crafted accordingly during the process of your landing page copywriting.

When writing copy for your landing page I will make sure that there are no distractions in the writing.

As your preferred landing page copywriter I know that even small distractions (in the name of adding a bit of extra information) can send people away from your landing page.

Copywriting services for landing page: 20 characteristics of successful landing page copywriting

Clearly state your value proposition: Tell visitors why they should choose your product or service over the competition.
Use strong headlines: Grab attention and make visitors want to learn more.
Highlight benefits, not just features: Focus on how your product or service can improve the lives of your customers.
Use clear and concise language: Avoid jargon and technical terms that may confuse your audience.
Write in a conversational tone: Speak to your visitors like you would a friend.
Use strong calls to action: Tell visitors what you want them to do next.
Use social proof: Testimonials, reviews, and case studies can build trust and credibility.
Optimize for mobile devices: A significant portion of your visitors will be viewing your landing page on their smartphones or tablets.
Use visuals effectively: Images and videos can help break up your text and make your page more engaging.
Keep your landing page focused: Don’t try to cram too much information onto one page.
Use A/B testing: Experiment with different versions of your landing page to see what converts best.
Make sure your landing page is relevant to your ad copy: Visitors should be able to immediately tell that they’ve landed on the right page.
Track your results: Use analytics to measure the success of your landing page and identify areas for improvement.
Continuously refine your copy: Landing pages are never perfect, so be prepared to make changes as needed.
Write for your target audience: Use language that resonates with your ideal customers.
Emphasize urgency: Create a sense of scarcity to encourage visitors to take action immediately.
Use persuasive language: Use strong verbs and emotional triggers to motivate visitors to convert. Landing page copy writing services.
Don’t be afraid to ask for the sale: Clearly state what you want visitors to do, whether it’s signing up for a newsletter, making a purchase, or scheduling a demo. Copywriting services for landing page.
Make your landing page visually appealing: Use high-quality images and a consistent design that reflects your brand.
Keep your landing page up-to-date: Regularly review and update your landing page to ensure it remains relevant and effective.

There should be no distractions in your landing page copywriting

Landing page copywriting shouldn’t be confused with copywriting for other sections of your website

Before you hire landing page copywriting services you must understand one thing:

Many people confuse a landing page with the website homepage, which is not.

In fact, as I have explained in Difference between content writing and copywriting, you shouldn’t make your average content writer work on your landing page because he or she may not know the difference between writing for the usual pages on your website and writing the