A well-written press release still works although newspapers and magazines are going out of fashion. It helps you raise awareness about a new launch, a partnership, or something important happening in your company. And when you publish it online, it quietly boosts your search engine rankings too. That’s because reputed press release websites give you valuable backlinks – the kind Google trusts. So, while you’re telling the world your news, you’re also improving your SEO.
It brings you visibility as well as credibility. Whether you publish your press release on a media website or pitch it directly to journalists, the way it’s written decides whether your story gets noticed or ignored.
I keep it simple and focused. As your press release writer, I use a newsroom-friendly format that editors trust. No fluff. No hype. Just a clean, factual announcement with the right headline, the right context, and a quote that sounds human. If you’re looking for a press release writer or need a press release writer for a product launch, partnership, or milestone, this service is built for you.
What a press release does for your business
- Frames your announcement in a format journalists prefer
- Builds credibility and positions your brand as professional
- Helps you earn backlinks and mentions from trusted platforms
- Creates one shareable asset for your website, social media, and PR team
- Improves discoverability with natural, ethical keyword placement
A press release isn’t just another piece of content – it’s your public statement. Publish it online to create quick visibility. Pitch it to media outlets to reach readers who still value credible reporting. Whichever route you choose, the writing has to hold attention. That’s where my press release writing services come in.
Who this is for
Startups launching products, growing businesses looking for visibility, agencies outsourcing press release writing, and small teams that need a skilled content writer for press release who understands how editors think. You bring the story. I shape it into news.
Why a press release still matters in the digital age
Every few months, someone declares that press releases are dead. But anyone who has worked in marketing or PR knows – they’re not. They’ve simply evolved. A press release today isn’t just a “news announcement.” It’s a trust signal, a brand story, and a search asset all rolled into one.
When you publish your news on a reputed platform, it travels. Journalists, bloggers, investors, and even AI tools like ChatGPT or Perplexity use such sources to gather information. Once you have published your press release, it keeps appearing in searches, summaries, and media databases long after that.
A well-written press release does something that ordinary promotional content cannot:
- It adds authenticity to your claim.
- It gives your business an official voice.
- It builds trust because people still believe what they read on credible news websites.
That’s why even the most modern startups, SaaS companies, and e-commerce brands invest in press releases. They understand that the story only spreads when it’s written in a way that sounds real, factual, and newsworthy.
That’s where I step in. My press release writing services help you turn your announcement into a narrative that sounds like news – not marketing.
What a press release actually does for your business
A press release is more than just an announcement. It’s your company’s official voice. It is a way to tell the world that something important has happened. When you do it right, it builds trust, sparks conversation, and sometimes even opens doors you didn’t expect.
Here’s what a well-written press release does for you:
- Build trust – When your story is published on reputed websites or is picked up by media outlets, it presents your business as professional and dependable.
- Generate backlinks and SEO value – Search engines value authority links. Publishing on established press release websites helps improve your rankings and reach.
- Strengthen brand presence – Every published release expands your online presence. When people search for your business, they find real updates, not just advertisements.
- Attract journalists and influencers – A clear, fact-based press release attracts journalists who are looking for news to cover.
- Create reusable content – I have written multiple times about content repurposing. The same release can be used across your website, social media, newsletters, and investor reports.
In short, a press release gives your news structure and visibility. It tells your story in a way readers and editors understand – straightforward, factual, and balanced.
If you’re looking for a press release writer who can turn your business update into a strong, publishable story, I can help. I write releases that sound genuine, relevant, and ready for publication.
Why hire a professional press release writer
Writing a press release is different from writing a blog post or a social media update. You need to write like a journalist. You use factual information to weave a story. You need to be able to tell what happened, why it happened, and what led it to happen, in as engaging a manner as possible. Editors look for relevance and clarity, not marketing fluff. A professional press release writer knows how to balance both – keeping your brand voice intact while presenting your news in a format editors prefer.
Here’s what sets a well-trained writer apart:
- Knows what’s newsworthy – Not every company update qualifies as news. I help you identify the part of your story that will actually interest the media.
- Understands structure – The headline, the first paragraph, the quote, and the background all have a purpose. A professional writer knows where each piece belongs.
- Keeps it factual and concise – The goal isn’t to sell; it’s to inform. The tone has to feel honest, not promotional.
- Uses language editors trust – Newsrooms receive hundreds of press releases every week. The ones that sound natural and well-organized get attention first.
- Avoids mistakes that kill interest – Overuse of adjectives, exaggerated claims, and vague statements make editors lose trust instantly.
When you hire me, you’re not just getting a writer – you’re getting someone who understands how communication and perception work together. I don’t just write your press release; I make sure it reads like something that deserves to be published.
That’s the real value of professional press release writing services – clarity, relevance, and impact.
How I write your press release
I follow a simple, effective process for writing a press release. It’s structured like a news story but shaped around your unique business goal. The main objective is to make your press release sound timely, clear, and useful.
Step 1: Understanding your objective
Before I write a single line, I learn what you want to convey and why it matters to your readers. Is it a launch, a milestone, or an event? Who needs to read it? What action do you want them to take after reading it? A press release that lacks purpose is nothing but noise.
Step 2: Finding the right angle
Every story has a newsworthy side – you just need to find it. Maybe it’s innovation, maybe impact, maybe a first-of-its-kind achievement. I identify the hook (or help you identify) that makes your news stand out and frame it in a way that appeals to both media and readers.
Step 3: Research and validation
Facts, dates, quotes, numbers – these small details make your release sound solid. I collect accurate information and, when needed, verify claims so your story holds up.
Step 4: Writing the headline and lead paragraph
The headline decides whether people read the rest. The lead paragraph delivers everything essential – the who, what, when, where, and why. You also call it the “above the fold” section. Once these two pieces are strong, the rest flows naturally.
Step 5: Adding supporting details and quotes
Every press release needs a human touch. Quotes from founders, customers, or experts make your story relatable. I make sure they sound natural, not staged.
Step 6: Final review and delivery
I polish the draft for clarity, tone, and structure. The result is a crisp, ready-to-publish document you can send directly to media outlets or upload on a press release website.
That’s how I work – clear process, no confusion. You bring the story. I turn it into something that sounds like real news.
Sample press release snippet
Here’s a short example of how a well-written press release begins. Notice how it gets to the point quickly while still sounding professional and engaging.
New Delhi, 29 October 2025 – Credible Content today announced the launch of its specialized press release writing services, aimed at helping startups, small businesses, and agencies present their announcements in a clear, media-friendly format. With over 20 years of writing experience, Amrit Hallan brings the precision of journalism and the insight of marketing together to help businesses share their stories more effectively.
“Every business has something worth saying,” said Amrit Hallan, founder of Credible Content. “The key is to say it in a way your readers find it useful and believable. That’s what I do for my clients.”
A good press release doesn’t shout. It informs. It builds trust through facts, quotes, and a calm, confident tone. That’s the standard I follow in every assignment.
If you’re looking for a press release writer who can give your story that professional touch – one that reads like real news, not another marketing post – I can help.
Human vs AI press release writing – why human writing always wins
AI can write fast, but it can’t think like a journalist. It doesn’t understand tone, timing, or context. A human press release writer knows what details make a story sound genuine – and what makes readers roll their eyes.
Let’s compare.
Here’s how AI typically writes:
Company X is delighted to announce the launch of its innovative, world-class solution designed to revolutionize the industry and empower customers with unparalleled experiences.
How does it sound to you? Don’t you think it is stuffed with adjectives, offers no real facts, and says nothing specific?
Here’s how a human-written version reads:
Company X today launched its logistics planning software for small retailers. The tool reduces delivery scheduling time from two hours to fifteen minutes using live data and route optimization. Early users have reported 20% faster dispatches within the first week.
Same news, completely different effect. One sounds like marketing fluff. The other reads like an update worth publishing. That’s the difference between a tool and a writer.
Editors, journalists, and readers all prefer the second. It’s specific. It’s factual. It sounds like someone who knows what they’re talking about.
That’s why my press release writing services rely on human insight, not automation. I may use AI to collect background data or outline ideas, but the final draft – the one you send to the media – is always written, edited, and refined by me.
Press release writing across industries
I’ve written for almost every major business category over the past 20 years, and the approach stays the same – tell the story with accuracy, relevance, and clarity. Whether your announcement is about a new product, funding, expansion, or collaboration, I make sure it sounds like news that matters.
Here are some of the industries I’ve written for:
Technology and SaaS
Product launches, software updates, mergers, integrations, and partnerships. I simplify technical details so even non-technical readers understand the value.
Finance and fintech
Announcements about funding rounds, new financial products, compliance initiatives, or leadership appointments. The writing stays clear and accurate, with no jargon overload.
Healthcare and wellness
Updates about new programs, research findings, and health initiatives. The language remains precise and easy to read, without distorting the science.
Manufacturing and engineering
Press releases about factory expansions, process improvements, certifications, or product introductions. The focus stays on precision and measurable results.
Education and edtech
New course launches, collaborations, and awards. I write releases that sound informative rather than promotional – perfect for both media and academic platforms.
Lifestyle, fashion, and retail
Collection launches, collaborations, and events. The tone is energetic yet balanced – polished enough for fashion editors, natural enough for readers.
Professional services
Announcements around mergers, achievements, or partnerships in consulting, accounting, or marketing firms. The writing is direct and authoritative.
Each industry demands a slightly different tone, but the core idea never changes – every press release should read like real news, not marketing. That’s what I deliver through my press release writing services.
Why you should choose me for press release writing
When you’re looking for a press release writer, you need someone who understands what makes a story worth publishing, how editors think, and how to make your announcement sound professional without sounding promotional. That’s where I come in.
Here’s why you should choose me:
- 20 years of writing experience – I’ve worked across industries, written for digital and print, and know how to make information sound important.
- Journalistic structure – I follow the same flow editors use: headline, lead, quote, background, and closing. It’s simple, proven, and effective.
- Your voice stays intact – I don’t make your brand sound like everyone else. Every press release carries your tone and message.
- SEO awareness – I use keywords naturally and contextually without making the copy sound forced or repetitive.
- Clarity over clutter – I cut out the fluff and focus on what matters – a message people remember.
- Fast, reliable delivery – I respect timelines. You’ll get clean drafts, quick revisions, and ready-to-publish content.
When you work with me, you’re not just hiring a writer – you’re hiring someone who understands how perception, language, and timing come together to make a story work.
Your press release represents your brand in front of the world. Let’s make sure it reads the way it deserves to.
Pricing and timelines
Every press release has a different story, and that means pricing depends on the scope. Some announcements are straightforward – a short launch update or an event invite. Others require background research, multiple quotes, or industry context.
I keep things transparent. Once I understand what you need, I’ll give you a clear quote – no hidden charges, no upselling. You pay for professional writing that’s well-researched, on point, and ready for publication.
Most projects take two to three working days once I have all the details. Urgent assignments can be delivered faster, depending on my schedule. Revisions are quick and efficient – usually one round is all that’s needed.
When you hire me, you get focused attention. I don’t juggle dozens of projects at once. I take up fewer clients so each press release gets the clarity, tone, and polish it deserves.
So, if you’re planning an announcement, a product launch, or an update that deserves to be covered properly, let’s get started.
