Have you been thinking of using content marketing for SEO? Very few people know this or acknowledge this that SEO is in fact, all about content marketing. Your search engine rankings improve only when you have the ability to create and publish quality content on a sustained level, and after publishing, distribute and market that content so that it reaches the right audience at the right time.
Various content marketing examples can be found where individuals and businesses have used this type of marketing to generate targeted traffic from Google and other search engines.
Right now, mine is not a very big business (right now) so most of the clients who approach Credible Content to generate more targeted traffic from search engines through optimized content writing.
As you may have already read on my website, content marketing includes
- Publishing high-quality content that helps your visitors.
- “Marketing” that content so that it’s easier for people to find it on search engines and social networking websites.
- Providing information people are looking for.
Content marketing for SEO can definitely improve your search engine rankings
All the ingredients of a good content marketing strategy are also the steps you take for better SEO, apart from a few extra, technical steps that you need to take in order to make sure that the search engine crawlers can access your main content without hurdles and without delay.
But if you forget about the technical part, then SEO is actually all about content marketing and content marketing is actually all about SEO. Read 10 tips on how to write SEO content for your website.
In order to understand why content marketing for SEO works for most businesses you need to understand what exactly is SEO (ignoring the technical part):
- SEO means doing keyword research and preparing a long list of keywords and search terms that people may use in order to find your website or blog.
- SEO means writing and publishing lots of content around those keywords and search terms to communicate to the search engines that you have good quality content pertaining to those keywords and search terms. Read 5 ways to beat your competitors at SEO with content writing.
- SEO is getting social validation – sharing your newly published content and social networking and social media websites and encouraging people to engage with you. When others share your content on their own social networking and social media platforms it gives you validation and then this validation is used by search engines to rank your content. Read 5 ways to make your content social media friendly.
- SEO means encouraging people to link to your website, blog and individual links. The more people link to your website or blog, the higher your search engine rankings.
Voila! Aren’t all these things an integral part of content marketing? Yes they are. These steps, and many more, you take repeatedly when you are implementing your content marketing strategy. Read How you can band content marketing and SEO together.
Is content marketing totally taking over SEO?
If content marketing and SEO are more or less the two sides of the same coin, does it mean content marketing is totally taking over SEO and you will no longer require your neighbourhood “SEO experts”?
No, I don’t mean to say that. SEO experts have their place in the scheme of things. In fact, many SEO companies provide content marketing as an integral part of their SEO services. Most of the reputed SEO services understand that without content marketing there is no SEO. So, they are either providing content marketing services through their in-house staff or they collaborate with content writing and content marketing services like Credible Content to provide their clients content marketing for SEO.
Why content is taking precedence over SEO?
Search engines like Google love high-quality content. It’s understandable. People using search engines are looking for good quality content. The better content the search engines provide, the more people use them. You may like to read this Guardian piece: Is Google’s love affair with content marketing usurping SEO? The Guardian article rightly says:
These scenarios do not herald the ‘death of SEO’. Far from it. The future lies in collaboration. The relationship between content marketing and SEO only reaches its true potential when it’s designed to be symbiotic. This means that brands need to underpin their content with SEO strategies like strong internal navigation. So the user finds a recipe via search term, then purchases all necessary ingredients and equipment, then participates in a social communities around the recipe. The idea is to use varied skills to build hubs around interdependent content and search terms in order to nurture cross-selling potential.
According to Lee Odden, “Think of SEO this way: If a customer-focused content marketing program is the sandwich, then SEO is the mayonnaise. It touches nearly everything and enhances the overall flavor of the sandwich, but on it’s own, it’s not very appetizing.” Source.
What’s the difference between content marketing and SEO?
If content marketing for SEO is a prevalent concept, can SEO and content marketing exist without each other?
The answer is, to be frank, no. There are many who would say that yes, content marketing and SEO can exist exclusive of each other, it doesn’t happen.
SEO demands that you create focused content. In content marketing, you ARE creating focused content.
SEO demands that after creating focused content you distribute that content using social networking channels. In content marketing, you actually do that.
SEO demands that you cover all your keywords and search terms. When you’re writing good quality content that solves people’s problems, you’re automatically covering all your important keywords and search terms. So there.
Content marketing for SEO is basically the long-tail SEO strategy
For many years now, SEO experts and content marketers have been advising you to focus on long-tail keyword strategy when optimizing your website for search engines. This is because people don’t search for exact keywords. As I have explained in my above-linked blog on the relationship between content marketing and SEO, if you have a flower shop, people are not going to search for “flower shop” on Google. They will be looking for “online flower shop for immediate delivery” or “online flower shop for the best red roses” or something like that. People these days use long phrases. They use questions.
This is exactly what you do in content marketing. You provide answers to people’s questions. This is long-tail SEO.
My content marketing for SEO services
I have a long experience providing content marketing services for SEO. Although I don’t just provide content marketing for SEO, most of my clients are small businesses and their primary concern is improving their search engine rankings. Brand presence and inbound marketing from other sources are definitely aspects that they would prefer, but for immediate needs, they need content marketing for SEO.
My content marketing for SEO services include:
- Keyword research
- Competition analysis
- Writing and publishing keyword-optimized content without keyword-stuffing
- Analysis of the Google analytics data
- Auditing of the existing content
- Writing longtail content
- Monitoring social media updates
I provide premium quality content for your content marketing for SEO needs. If you need lots of content I have a team of writers working with me. I can easily scale my services according to your business needs. For more information, contact me at your convenience.